24 Engaging Post Ideas For Facebook

24 Engaging Post Ideas For Facebook

Engaging Post Ideas For Facebook

Facebook is here to stay.

Some of us love it, some of us hate it, but we all want to get more engagement on the platform.

Sure, you’ve probably heard engagement on Facebook can be a huge thing for you business, you might have even seen some brands explode on the platform, but when it comes to your own Facebook page engagement is not always there.

 

Facebook is without a doubt a place where awesome engagement can happen, but knowing what to post to get that engagement is a totally different story.

I’ve written about it before here, here, and here  before.

 

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So the question is,  what kind of content are brands who are crushing it with their Facebook content and how can you model their strategies for your own brand? Take note. I said model, not copy or plagiarize.

So with a little help from the news feed I curated 24 engaging posts ideas for Facebook that you can implement in your own content strategy right away.

Use them to spark your creativity and create awesome engagement for your own page.

 

Post Ideas

As a preview, I want to take a close look into 5 really engaging posts on Facebook and how they can appeal to you. You can catch the other 19 posts in the handy-dandy cheat sheet I created for you.

Enter your name and email below and get your copy for free right away.

 

 

So let’s dig into the preview posts.

Up first…

Post #1 – The Personal Glimpse Post

Kate Northrup nails this post type every time.

The intrepid adventurer prepares for fatherhood.

Posted by Kate Northrup on Wednesday, June 24, 2015

 

She often captures a cool photo of her hubby doing something fun or silly and uses it make you feel like you are part of her journey. The strategy here is to lure people in by being transparent and connecting with them emotionally.

I get it, not everyone has a personal brand, but the same concept applies to companies large and small.

If you have a product or service, chances are you have people who work with or for you. Use this opportunity to capture personal moments that might not necessarily have anything to do with your brand.

Post #2- The Storyteller Post

We’ve been telling stories since the days when our ancestors gathered around a fire to tell tall-tales and pass on their culture to their children.

This is a coffee table we finished up today. It’s the first herringbone pattern that we’ve ever done. We built this for…

Posted by Sons of Sawdust on Monday, June 15, 2015

 

There’s a reason we love TV shows, Magazines and Movies.  They all tell engaging, compelling, terrifying and empowering stories.

The same concept applies to social media. Use your visual content to tell stories around your products or just life in general.

Sons of Sawdust are a local company here in Athens, GA and with each piece they produce, they seamlessly tie in a beautiful story about the reclaimed wood they used to create the pieces.

People love their posts because their stories are compelling

And even though not everyone is in the market for a new farm table or a palette wall, the story behind each piece is worth sharing (plus you can bet they are calling Sons of Sawdust when they do need a custom piece).

 

Post #3: The Scroll Stopper

Doesn’t this photo ”pop”? No pun intended.

Sometimes you just have to share your pop. Photo: @dogdaysatlanta ❤️ #kingofpops #pupsnpops

Posted by King of Pops on Sunday, June 28, 2015

 

But seriously, if you are scrolling down the news feed, you would probably stop and read this post.

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Not to mention, it’s content that was not generated by King of Pop. Instead, they curated their post from a fan and shared it on their page.

Brilliant! Fan-generated content is very powerful because it doesn’t just take the creativity work off your hands, it also shows immense social proof, which makes it even more shareable.

 

Post #4 – The Insights Post

Who doesn’t love Simon Sinek’s simple and yet so powerful insight?

 

What we do for others has a direct impact on how we feel about ourselves.

Posted by Simon Sinek on Monday, June 29, 2015

 

 

You might not think bout it, but your fans appreciate it when you share your own insights and outlook on life to inspire and empower their own.

Value is perceived in many different forms, it’s all about figuring out what your audience considers valuable and doing more of that.

 

Post #5 – The Behind-The-Scenes Post

Everyone likes to peek behind the scenes at how things are designed, and eventually come to life.

Ahh! I’m so excited to share a behind the scenes look at the Back to the Future film I shot for my opening keynote at…

Posted by Smart Passive Income with Pat Flynn on Friday, May 8, 2015

 

 

Photos are amazing for this purpose but videos are even more powerful. Take a look at how Pat Flynn ties behind-the-scenes at his short film for his opening keynote at New Media Expo.

What a clever way to bring people into his life but also promote his key note presentation at NMX!

 

Wrap Up

Can you see how these post all have specific strategies behind them?

It’s time to model the same strategies for your own content. 

Here comes the hard part, remember that ideas are easy but implementation is hard (-Guy Kawasaki). So don’t just take a look at the cheat sheet and forget all about it.

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I want to challenge you to take action in the next 48 hours. Map our the strategies that you want to implement and start revamping your content slowly. 

You don’t have to get it all down in one day, but you certainly have to take action right away if you want to see results.

So if you haven’t already, make sure to download your cheat sheet and revamp your content strategy on Facebook.

 

Definitely let me know in the comments below if you have other types of posts you’ve seen work awesome on Facebook!

I’ll catch ya next week.

much love, Kim

 

Why You Should Be Grateful For Your Tiny Social Audience

Why You Should Be Grateful For Your Tiny Social Audience

Tiny Social Audiences Rock

Small audience shame is a real thing.

We’ve all had it at some point.

You know, it’s that feeling you get when you are first kick-starting your social media following and have a whopping follower count of… 6.

And it feels like you are talking into the void.

No comments, likes, shares, subscribers, retweets, mentions, repins… well, maybe one or two here and there.

But nothing ”significant”.

The first phase of growing your following on any social network can be quite frustrating. 

But here’s the mindset shift that will help you stay motivated, stick to it and eventually grow.

Being Grateful Changes Everything

Step one to turning things around?  Be grateful. 

Yes, be grateful for your tiny social audience!

 


I want you to remember that your followers are actual people (not numbers) who have raised their hands (virtually) to hear what you have to say and share.

Whether there are 6 people or 6,000 following you, you should feel honored and grateful that despite all the noise happening on the web these very special people are willing to hear what you and your brand have to say.

Step two is even more meaningful. 

I want you to envision the amount of followers you have all gathered in a room to hear you speak.

Are you starting to shift your perspective?  I sure hope so.

Remember that things that are nurtured tend to grow, and your social following is no different.

 

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The truth is, your fans and followers can tell when you are demotivated and cutting corners because your social efforts aren’t paying off as quickly as you would like.

So Ditch The Pity Party And Get Your Head In The Game.

Give your fans and followers the very best of you (yes, like the movie) day in, and day out.

And trust the process.

Growth might not happen when and how you expect it, but that shouldn’t matter.

Focus on serving others, spreading kindness, and helping your fans and followers reach their goals.

It’s just like Zig Ziglar says, “You will get all you want in life, if you help enough other people get what they want.”

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The Tortoise Always Wins

If you forget everything I’ve said on this episode, remember this.

Staying consistent is everything.

Overnight success is not something that happens to many (and when it does it’s often short-lived & questionable).  So don’t think for a second that just because your growth is slow, you won’t be successful.

So the question isn’t how fast can or will you grow?, it’s do you have it in you to be consistent for as long as it takes?

Keep churning, keep rocking and do it with a smile on your face.

Trust me when I tell you, it will pay off.

much love, Kim

 

How To Create A Powerful Infographic In Minutes (Not Hours)

How To Create A Powerful Infographic In Minutes (Not Hours)

Create A Powerful Infographic In Minutes

Do infographics intimidate you?  Yeah, me too.

The first (mini) infographic I designed was on Photoshop a few years back, and let me tell you, it was a struggle.

But that all changed when I found Canva.

It’s been about a year since I last wrote about creating infographics on Canva, and since they launched their new infographic templates a few weeks ago, I figured it was time for an updated tutorial.

But hey, I’m not a designer.

 

I’m just a regular gal, just like you (if you are a gal, but you know what I mean) that loves good design and doesn’t have loads of time to pour into designing infographics.

So if I can do it, so can you.

The more I test and experiment with infographics, the more I realize that creating them doesn’t have to be as complicated as you may think.

So let’s get into the how-to, step-by-step tutorial.

 

 

The How- To

From the response on my previous infographic tutorial, it seems like you guys really enjoyed my previous video on the topic.

So on this tutorial I’m going to guide you through the process of creating this infographic I used for this blog.

How_To_Grow_Your_Facebook_Following

 

Now, keep in mind that you can create an infographic in the format of your preference, but mine is basically just a quick summary of my blog.

I got this idea from the awesome Donna Moritz from Socially Sorted. 

So how can you create a powerful infographic in minutes (not hours)?  Simple.

Click ”play” below and I’ll show you exactly what to do.

 

Want to learn how to create amazing social media content? Then you have to sign up for my free social media class. Click below to get started (yes, it’s free!).
 


 

Over To You

How do you create a powerful infographics in minutes? Are there any other tools that you like to use for infographic design?

I’ve tried and loved Piktochart as well, but I would absolutely love to read your insight.

Let me know in the comments below. 

 

Signature

 

 

 

How to Add the New Facebook Page Plugin on Your Site

How to Add the New Facebook Page Plugin on Your Site

Out With the Old, In With the New

Cha-cha-cha-changes!  I know, Facebook seems to change all the time and sometimes it’s hard to even keep up.

But hey!  It’s great that the marketing platform we all want to learn more about is constantly innovating and updating their channel.

So here we go.

Remember the old Facebook Like Box everyone told you to install on your website?

Amy Porterfield - Social Media Strategy Consultant

It’s still awesome and very effective to grow your Facebook likes from your website traffic without sending your traffic to Facebook, like most social media buttons do.

 

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The bad news is, it’s no longer available for installation…

 

Facebook Like Box

 

 

The good news?  Facebook has finally decided to give it a pretty big face lift and I happen to think it’s great.

They even changed the name to the Facebook Page Plugin, snazzy, amiright?

 

 

So I’m about to show you how to add the new Facebook page plugin on your site without any developer know-how.

 

How to Add the New Facebook Page Plugin on Your Site

Yep, I got all fancy and recorded a tutorial video to show you exactly how to add the new Facebook Page Plugin on Your WordPress site with ease.

 

 

If you want even more tips to grow your Facebook following from scratch, you gotta read last week’s post here.

Resources

The Facebook Like Box Plugin – You might need this one to make life a bit easier.

The Facebook Page Plugin site in case you want to embed the custom code directly on your WordPress site.

Over To You

So, what do you think?  Would you install the new Facebook Page Plugin on your site or do you prefer the old style?

Let me know in the comments below!

much love, Kim

How To Build a Social Media Following on Facebook From Scratch –  The Comprehensive Guide

How To Build a Social Media Following on Facebook From Scratch – The Comprehensive Guide

Starting from Scratch

Trying to grow a following on Facebook from scratch is certainly a daunting task, especially if you don’t have an established online presence elsewhere (say, a blog or website).

But hey, everyone has to start somewhere, right? 

I’ve been getting quite a few emails lately from subscribers asking for strategies on how to launch their Facebook pages from scratch.

There’s nothing more amazing (and terrifying) than launching your ideas into the world.

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So what do you do when you are trying to start on Facebook from scratch with a very limited budget?

That’s exactly what I am going to focus on during the blog post.

Together we’ll define exactly what it is you need to do in order to grow your Facebook following from scratch and turn it into a thriving community.

Plus, I included a great PDF guide at the end that will help you take action right away. 

Staying Consistent

I’m starting off by reminding you to stay consistent with your content is everything.

If you are not consistent, you’ll likely fail at anything you intend to do.  

After successfully starting and growing dozens of Facebook pages from scratch for clients, I can tell you first hand that if you’re not consistent, you’re not going get anywhere with Facebook.

At first, growth will probably be slow, and it might feel like you are wasting your time and talking into the void.

I know it takes a huge amount of discipline, willpower, and focus on staying committed to your social media strategy when you are first starting out, but don’t you quit on me.

It’s totally normal to feel a bit discouraged at first, and if you are going through this right now, you know exactly what I’m talking about.

It will probably take a few weeks to see results, but staying focused is really the key to success here.

So what does focus look like?

Picking a strategy and sticking to it even when it feels like you are running around in circles.

Staying consistent means showing up day in, and day out.  Putting your absolute best content out there, and investing time and effort into your strategy.

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Remember, most things in business (and at times in life) require that you either invest time or money.

And since we are just starting out with a very limited budget (say $50/month), we’re gonna have to invest our time.

I know, I know.  Time is your most important asset, and you’re probably already swamped running your business and trying to make money.

I’m gonna go all Gary Vaynerchuck on you right now and tell you that you gotta either commit or whine about it & quit.  It’s that simple. 

Sticking to your guns and pushing forward no matter what is the only way to succeed at anything in life.

 

How_To_Grow_Your_Facebook_Following

 

 

First Things First

So you’ve probably just set up your new blog, launched your new site and finally signed up for that shiny email marketing software so you can start building your email list.

Before you jump on Facebook on a whim, you have to be sure that this is the right social network for your business.

How do you that?  Super simple.

I created a video over on my YouTube channel all about this jazz, so if you want to learn more about this topic, catch the #KimTV episode here.

Here are the three steps I mention in the video to help you figure it out.

 

Step 1: Are my customers on this platform?

This one is pretty intuitive.  Facebook has over a billion users, so chances are, they are gonna be active on this platform.

But remember, it’s gonna be nearly impossible to grow on a social channel where your audience is not active.

Talk to your current customers or send out a survey to find out if they spend the majority of their social networking time on Facebook.

 

Step 2: Where are my competitors active?

It’s always smart to take a peek at what other people in your industry are doing on Facebook.

But go a bit further, and look beyond your competitors for other businesses who have parallel audiences.

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Here’s an example.  Let’s say that you are a nutritionist, you can also check out personal trainers and supplement companies because nutrition, fitness and health all align with each other.

A trainer in your area will likely have an audience that can benefit from your nutrition services as well – this is often described as a parallel audience.

A really easy way to find your competitors is by doing a quick Facebook keyword search.

I shot this video tutorial a while back that will show you exactly how to ‘spy’ on your competitors on Facebook.

**Jot your competitors down because you’ll need this info later on.

 

Step 3: Do I have the resources to keep up with this social network?

Do some research and figure out what types of activities you need to get down pat on Facebook in order to thrive.

Consider the following:

  • How much time will it take to update this network x amount of times per week?
  • Will you need to spend some time creating high-quality images on a software tool such as PicMonkey or Canva?
  • Will being active on platform eventually require additional staff to do monitoring and customer service?

PRO TIP: I strongly recommend you only take on one to two social networks max at the same time (preferably just one) and really focus your efforts on growing, expanding and leveraging that platform before you expand to other networks. 

When you first start off on social media there is a pretty substantial time (or money) investment involved, so you don’t want to spread yourself (or your budget) too thin.

Personally, I focused almost solely on Facebook.

But of course, there’s a ton of other phenomenal social networks out there.

So my secondary social network is YouTube, it brings me a lot of leads and gets my brand discovered.

But I haven’t focused a ton of my efforts there just yet because I still feel like I need to invest a bit more time on growing my fan base on Facebook and video is pretty time consuming.

My point is,  if Facebook is your primary social network, put your focus there until you have exploited the platform entirely.

 

Standing Out

I’ve written about growing your fan base on Facebook here and here, but I want to go a little more in-depth in this blog post.

 

The first thing you want to think about is who is your ideal client and how are the using Facebook. 

Of course, if you are first starting out, this might involve a little more guess work.

You can start by scoping out the competition and figuring out what is working for them and what is not. 

This way you’ll be able to get a bit more clear on what makes you different.

Facebook is busy place, making your content stand out from the crowd is incredibly important.

Remember those competitors you scoped out on Facebook?  Check out those pages one more time an analyze the content.

You can easily create a spreadsheet like this one to organize the following:

  • Fan count – While you don’t want to focus on the numbers, this will give you a good benchmark.
  • What type of content do they post?
  • What seems to be working and not working for them?
  • Notes and ideas that may come to you as you check out these pages.

 

Experimenting with Content - Google Sheets

 

 

With this information, you can easily determine what will make you stand out from the crowd.

Here are a few ideas…

You might decide that creating short videos on Facebook is how you are going to differentiate yourself because you love video, and it aligns perfectly with what you do.

Gary Vaynerchuck uses this strategy for his #AskGary show, and as you can see, not all his videos have a high production value.  Meaning, you don’t need to get all fancy to make video work for you.

#ThrowBackThursday You can’t say yes to everything .. Some Respect the No

Posted by Gary Vaynerchuk on Thursday, June 4, 2015

 

Perhaps you’ve noticed that most of your competitors are really lacking in the engagement department, so you’ve made it a goal to develop relationships on Facebook by getting creative with your posts.

Madison Social is a hip restaurant in Tallahassee who really understands their clients, (college students) and uses really innovative ways to engage with them on Facebook.

Happy Hour Drink on us? Sounds like a great Thursday in the works. Tomorrow is Throwback Thursday and our version of TBT…

Posted by Madison Social on Wednesday, June 3, 2015

 

Maybe you’ve noticed that no one is really giving away great tips, discounts, tutorials or consultations for free on Facebook, and you are going to use this to become Captn. Generous and share your best stuff consistently.

Amy Porterfield has an awesome podcast, dedicated to creating these really great mini-trainings in each of her episodes.  She also includes free show notes and PDF cheat sheets, worksheets, etc with every single episode.

So when you listen to her podcast, you can put into action everything you learned.

The first step in changing your life is discovering your calling.

If you find yourself wondering if your life is headed…

Posted by Amy Porterfield on Saturday, May 23, 2015

 

Or, perhaps you want to stand out by taking good quality photos and just being real with your fans.

Jennifer McGuire does a phenomenal job at connecting with her fans and being super transparent about her products.

Just a little warning – there are a lot of new releases coming out this week. And they are all really good! I will have…

Posted by Jennifer McGuire Ink on Tuesday, June 2, 2015

 

Are you getting a better idea of what the differentiation process looks like? 

There’s no right or wrong answer here.  Just do your research and go with your gut.

I find that usually gives me the best outcome.

 

Creating Content Consistently

Consistency is something I’ve struggled with in my own business.

Sometimes it’s easy to get too caught up servicing clients, and by the time you get a few spare minutes to work on your own content, you’ve already missed a few days or have -zero creativity left.

So, I’ll share my best tips to save time with your Facebook content and be consistent.

 

#1. Create a content calendar so you know exactly what you are going to be posting and when.

 

#2. Create a posting schedule so you stay on track.

My strategy to stay consistent, inspired, and save time is to organize my posts into categories so I know what I am going to post and when.

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If you want to read a little more about this topic, check out this blog post.

 

#3. Make sure you batch all of your posts in advance using the publishing tool of your preference.

You can check out  a list of the one’s I love the most here, but I recommend just using Facebook’s scheduling functionality.

Check out this tutorial to learn how to do schedule directly on Facebook.

 

#4. Sign up for Canva or another graphic design software, so you can easily create high quality graphics for your social media posts.

 

So funny story- when I first started doing social I was using Power Point to create all of my image overlays…. PowerPoint people!

My point is, there’s no excuse to not create gorgeous imagery these days.

Grab my free Image Creation Toolkit for a full list of awesome tools to help you create amazing imagery for social media.

Or check out my entire tutorial playlist on YouTube on how to find and create gorgeous social media graphics.

 

#5.  Have a social sharing strategy for your blog or any important marketing content.

It’s not just okay to publish your blog posts more than once on Facebook, it is absolutely essential to getting the most amount of engagement and traffic because not everyone who follows you sees everything you post.

Here’s a good base line in terms of how frequently you should share your blog posts on Facebook.

 

Social Media Sharing Schedule

 

Growing Your Page

Of course, we want more fans on Facebook, but these days Facebook is so busy that you either have to create exceptionally unique content that goes viral, or you have to be very intentional about your growth strategy.

Here are the ideas that have worked best for my clients and I.

  • Use the Facebook page plugin on your site.
  • Experiment with using a Facebook Like exit pop-up.
  • Run a great Facebook ad to promote your page.
  • Collaborate with other brands to get more exposure.
  • Go on Facebook live often.

I know you’ve probably heard these strategies time and time again, but from my experience talking to entrepreneurs who complain about these strategies not working, I’ve realized that most people don’t put in the work that is required to have success.

So I’m going to dig in a little more, and go through all of these strategies in more depth.

 

Using the Facebook Page Plugin On Your Site

I don’t know if you’ve heard, but the Facebook Like Box is out.  It’s been replaced with the Facebook Page Plugin and I have to tell you, this is a Facebook update that I love.

It looks really cool and it was about time Facebook gave the ‘ole Like Box a face lift.

Anyway, the Facebook Page Plugin is the perfect solution to promoting your Facebook page on your website without sending traffic away from your webpages.

In other words, people can ”Like” your page within the Facebook Page Plugin, and this way you get them to become fans without disengaging from your website.

Here is a quick tutorial on how to install it on your website.

 

Experiment With A Facebook Exit Pop-Up

Personally, I have never tried one of these exit pop ups on my site, but I have seen them on various websites like Zazzle and I would definitely encourage your to experiment with them.

Screenshot-2014-09-18-16.58.56-620x240

 

 

These bad boy can be easily created with Optin Monster, a super sleek tool to create optin forms without a developer.

Here’s a step-by-step tutorial on how to set up this Facebook Like optin pop up.

Run Facebook Ads

Promoting your page on Facebook doesn’t have to be expensive or totally frustrating. 

Recently I developed a very simple strategy for a few of my clients who don’t have massive budgets so they could grow their Facebook fan base by spending $50-100/month.

That’s about $1.60- $3.33 per day.

The results were fantastic, but naturally varied from one client to the next, because they are all advertising to different types of people on Facebook.

Example #1

Here’s an example of one of the most successful ads we ran.

The copy was simple and to the point.

We also included a call to action at the end so people understood right away what we were asking them to do.

Facebook (1)

 

With Facebook ads you have to make sure to test and tweak.  So after a few weeks of playing with different copy, targeting options and imagery, we hit our sweet spot.

Results

These are the results we had when we ran the ad for a two month period.

New Page Likes: 457  (from people who are our ideal client, not random people)
Total Spent: $151.09

 

Cost: .33 cents/new fan
Reach: 9,641 peeps
CTR: 4.315% (this is a good CTR, which indicates that people engaged with the ad)
Relevancy Score: 7/10 (pretty good, this indicates how well our ad is performing with the specific audience we selected in our targeting)

 

Ad Set Summary (1)

 

Example #2

So this second example is from my own business.

Again, you’ll notice the copy is similar, very short and explains in very clear ways how I will add value to my fan’s lives when they ”LIKE” my page.

I also included two calls-to-action, one inside the actual copy and another one on the image itself.

Remember to keep your image under 20% text so Facebook approves your ad.

This  tool that can help you figure out how much text your ad images have before you submit them to Facebook for approval.

 

Facebook

Results

These were my results for the past 5 months.

New Page Likes: 1,120  (from small business owners and entrepreneurs interested in online marketing)

Total Spent: $339.95

Cost: .30 cents/new fan

Reach: 35,724 peeps

CTR: 2.818% (this is a good CTR, which indicates that people engaged with the ad)

Relevancy Score: 7/10 (pretty good, this indicates how well my ad is performing with the specific audience I selected in my targeting)

 

 

Ad Set Summary

 

How To Create Your Own Ad To Promote Your Page

I decided it was time to create a step-by-step tutorial to show you a few of my best tips to get great results from your promoted page ads.

If you want written instructions, download my free Facebook Likes Ad Guide.

Recap

  • Budget: $50-$100/mo
  • Use custom audiences to fine-tune your targeting and lower your expense.
  • Use great imagery and explain how you will provide value.
  • Play with the bid once your ad is live for a day or two so you don’t spend a lot of money.
  • Expect to pay anywhere from .30- $2.00 per fan depending on how well you craft your ad and the type of audience you are trying to attract (sometimes there’s a lot of other advertisers trying to compete for space in the news feeds of certain type of people and that drives up the cost).
  • Test, experiment and tweak.

 

Taking Action & Staying Organized

So, here comes the fun part.

You need to figure out exactly what resources you will need in order to grow your following on Facebook from scratch.

These resources could be anything from getting an assistant involved, to signing up for Canva.

Next, you want to break down how you are going to accomplish your goal.

We’ll break down the action you need to get done on a daily, weekly and monthly basis to stay on track.

You’ll also want to establish a key metric.  This is just a fancy word to describe how you are going to measure your progress.

Social Tactical Plan

 

 

I created this free, customizable PDF so you fill in your daily, weekly and monthly tasks and stay organized.

Download it here.

Over To You

I hope you found this article to be valuable, and I would love to hear about other strategies you’ve used to grow your following on Facebook from scratch.

Leave your thoughts and suggestions (and even questions) in the comments below.

I’d love to read all about them.

much love, Kim

 

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