So I’m going to share with you three of my very best tips to stay inspired, and post great content on social media.
How I Do It
I posted this short video on Facebook a few days ago, and it seemed to get a lot of positive feedback.
So naturally, I turned it into a blog and here it is for ya.
Keep a Running List of Ideas
I know you are probably envisioning me carrying a little notebook everywhere I go and jotting down ideas for Facebook posts as they dawn on me. Ha!
Although that’s certainly one way to do it, (and if it works for you, more power to ya!) I like to digitlize most of my efforts.
So for example, If I’m browsing Facebook and find a great post that sparks my creativity, I save it for later with the save on Facebook feature and carry on with my day.
* To find saved posts, simply go to your news feed’s left-hand side menu and you will find a tab named ”Saved”.
If you’re just browsing the web, however, one of my favorite tools to save web pages is called Pocket.
It allows you to organize web links under various categories and save articles to read them later.
Even More Ways To Keep Adding Ideas To Your List
The very best ideas just come to me when I’m out and about, buying groceries or scoping out new patio furniture.
The other day, for example, my husband Chris and I were exchanging some wedding gift duplicates at Target, and I found this super cool ”Top Pinned on Pinterest” sticker hanging from one of the aisles.
Of course, I snapped a quick pic on my phone to post later on Facebook and show all of y’all a cool way to integrate social into your retail location.
But I’m a little more strategic than that.
To stay organized, I immediately shared the photo to my ”Ideas” photo album on iCloud. This album is usually a huge time saver when it’s time to plan and schedule content for the next couple of weeks because by the end of the month, I have a collection of awesome photos and videos ready to be posted.
But say I just had a great idea for a blog post or video that wasn’t inspired by anything in particular, I use Trello to keep my ideas organized in little notes and checklists I can easily jot down while I’m on the computer or type via the phone app if I’m not near my desk.
So by the time I’m ready to schedule content for the upcoming month, I already have loads of ideas, photos and videos to post. This way, scheduling and planning is a breeze.
Use Twitter & Facebook Lists
Try getting inspired with a Twitter or Facebook list. Looking through other people’s stuff works great for some and not-so-great for others.
But definitely give it a try.
You can use these lists on Facebook & Twitter to filter through the noise and only see posts from other great pages you admire in your industry.
I have a ton of Twitter (and Facebook) lists. They help me keep track not just of what other people are doing, but the posts also keep me inspired and in the know.
Get your hands on my ”52 Awesome Post Ideas” Cheat Sheet
Increasing Social Shares On Your Blog Isn’t Rocket Science
One of the questions I get asked all the time is, ”How can I get more traffic & shares to my blogs using social media?”.
And it makes total sense.
We’re all trying to get more readers, more subscribers and more clients via our websites.
After all, what good is it to invest hours, upon hours on a great blog post if nobody reads it? No good.
A great way to get more readers is to increase social shares on your blog.
Blogging is something I’m still exploring, testing and experimenting with on my own site, so I will be sharing a few super-simple strategies that have worked well for me, as well as new ideas I’ve recently discovered, and I am testing out.
First Things First
I’ll assume that you already have a blog or you are interested in creating one for business purposes.
So let’s start from the very basic elements that make up a great, share-worthy blog.
#1 Is my stuff interesting, entertaining or useful?
This one is huge for obvious reasons. If your readers are not your ideal clients, OR, if you are simply not writing about topics that interested them, you might as well pack up and move out of the blog-sphere.
What we are trying to accomplish here is not just to get more traffic to your blog from social media, but to actually get more readers who will buy your stuff. Simple, right?
So on that note, remember not to get too caught up in the numbers. Focus first of great content, and then move on to the distribution strategies that will get more people to read the darn thing.
CoSchedule does an exceptional job at integrating beautiful graphics into their blog.
So test this one out to increase social shares to your blog via images.
Pro Tip: Use Canva to create insanely gorgeous images in a few minutes for free.
But don’t stop here.
Make sure that your blog readers can easily share those awesome graphics in very simple ways.
SumoMe is a great plugin that allows readers to share images when they hover over your blog images.
Keep Your Meta Data Up-To-Date
Have you ever tried to share a link on Facebook only to find there’s no image automatically populating or the title looks a little weird? Not good.
This is probably the most common issue I experience when I try to share a blog.
You always want to make sure to encourage shares, and if your information is not optimized for social networks, chances are people won’t be compelled to click-through to your article from social media sites.
Have you ever felt like most of your Facebook fans don’t see your posts?
Ever noticed the same core people are engaging on your page? You’re not alone.
Dozens of other entrepreneurs feel exactly the same way and we’re about to explore exactly why these feelings are actually backed by the data.
Facebook’s algorithm is the only one to blame (or thank) and we’ll go into the details in just a sec.
Let’s Break it Down
Facebook’s active monthly users totaled 1.3 billion around September of last year (2014), so if you’re looking to connect with your potential customers in a HUGE way, chances are they already hang out on Facebook.
So why are so business owners completely frustrated with the platform?
In my personal experience, it’s usually based on one of these three reasons:
They don’t understand how to make Facebook work for them.
They haven’t put in the time or effort into testing & experimenting with content.
They are going after the wrong kind of metrics.
There’s a million mistakes you can make on Facebook, (and personally, I’ve pretty much done them all) but instead of focusing on what you’re doing wrong, let’s focus on what to do right.
I’ll start by letting you know that growing your presence on Facebook takes time, experimentation and dedication, but if you want to achieve some massive results, it’s 100% worth it.
Why Does Facebook Even Need An Algorithm?
With over 1.3 billion active users, the average Facebook news feed (of a single user) contains over 1,500 stories from friends, people and pages.
Facebook’s algorithm helps to filter out only the posts users really want to see, so they don’t have to dig through all those stories to find what they like inside the news feed.
So how exactly does Facebook determine what content users want to see inside the news feed?
They use information from previous activities (think likes, comments, shares, tags etc.) to create a unique and individualized experience for each and every Facebook user.
Let’s Dig Into The Actual Facebook Algorithm
It’s widely speculated that Facebook’s algorithm is made up of three basic ”edges”, hence, why the algorithm is nicknamed ”edgerank”.
The sum of these edges are what determines what lands on the news feed of your fans.
1. Weigh – The amount of engagement your posts get in the form of likes, comments & shares determines a post’s weight. The more engagement your posts get, the better Facebook’s algorithm assumes your content is, and decides to either push it out into the news feed of more of your fans and their friends, or kill the story.
2. Affinity – This is defined as your relationship with each, individual user. When a Facebook user has interacted with your page, he or she is telling Facebook’s algorithm that they enjoy consuming your content. As a result, the algorithm displays more of your content to that user in the future.
This also works in reverse, when a user rarely engages with your content the Facebook algorithm assumes they don’t really like it, and the algorithm stops publishing your content on their news feed.
3. Time decay – The amount of time that has elapsed since the post was originally published. Unlike Tweets or Instagram posts, which are displayed in user’s feeds in the order in which they were published, your content can live longer inside the Facebook news feed.
All three edges play a large role in determining what gets published into the news feed, how long it lives within the news feed and also what stays out.
Over time, I’ve noticed all three edges work together to either limit your reach or increase the virality of your post.
The key here is to understand that your fans and followers have the power to deem your content as news feed-worthy, or shorten it’s life span through their interactions.
How To Master The Algorithm
Over the past few years of working with clients I’ve noticed that there is one key to dominating the Facebook algorithm. And that is…
Publishing content your fans can’t resist to interact with.
I know, it sounds simple, but getting to the point where you know your fans so well that you can easily predict what they will want to interact with, is a journey that for the most part, is full of trial and experimentation.
If you don’t test out different types of content and measure your results, you’ll likely never get to enjoy a page that is exploding with engagement.
On average, you can expect to reach around 13% of your Facebook fans, sometimes even a lot less than that.
It’s frustrating and it’s hard. Especially if you’re first starting out. But you have to understand that Facebook is not the enemy here.
They will always protect the user experience because if they don’t, there won’t be anyone left to market to on Facebook!
So it’s about challenging yourself to become a better marketer.
Here’s something to think about…
Most of my clients actually have bigger fan pages than I do, and that’s OK because my strategy is about slow and steady, high-quality growth.
I get it though, getting to your first 1,000 fans is a challenge, but once you do, things will start to grow organically for you. Don’t give up. I’m about to show you how small brands are crushing it on Facebook.
Small Brands That Are Crushing It
Here is a quick example from one of my clients’ Facebook page. This client only had about 1,000 fans when we published this post and it managed to reach their entire fan base, plus a few hundred extra people with a single post, organically (meaning, without using advertising of any sort).
When people tell me organic reach is dead, I have to laugh… You know why? Because my clients are experiencing huge growth without having ginormous fan pages.
Is it harder than ever to get into the news feed? Yes. Does it take time, energy and some determination? Yes. Is it impossible? Absolutely not.
The key? Publishing content your fans can’t resist to interact with.
I’ve been working with this client for over a year and it took a few months of trial and error, but we figured out that posting content that was near and dear to our fans’ hearts was essential.
Can you see how engagement directly affects reach? Test it out for yourself. Go through your Facebook post insights and take a look at how posts with greater engagement also have a greater amount of reach.
Let’s take a look at another example.
Once again, publishing content that is timely and resonates with our audience made our post explode into the news feed.
Reaching over three times the amount of page fans with a single post is an amazing thing these days.
Examples From A Totally Different Brand
This brand is a tad bit bigger. When this content was published (last month), they had around 6,000 fans.
Engagement is good on the post, not stellar, but better than most for sure.
This second example was pretty cool. Remember, all of these posts were published organically, so the insights reflect the possibilities of organic reach.
Notice how we reached almost 22,000 people by getting 1,000 people to engage with this video post. Pay special attention to the amount of people who shared the video.
Again, the key is to get people liking, commenting and sharing content that they stand behind.
Getting Results For Your Business
Now that I’ve shown you the possibilities, it’s time to take a look at your own Facebook strategy.
Do you know exactly who your customers and fans are? Are you well aware of details, like their favorite TV shows, their marital status, how often they enjoy outdoors activities and what keeps them up at night?
If you don’t know the answer to all of these questions, you won’t see amazing results on Facebook until you start creating content your ideal customer can relate to.
The exercise I’m going to share with you is essential to developing any marketing strategy, but especially one on social media.
Creating Your Ideal Client Avatar
We’re about to create what is called an Ideal Client Avatar or Ideal Customer Profile.
Grab some pen & paper, or pull up a Google Doc and jot down the the answers to these questions:
What is my ideal client avatar’s name? – Give them a name, even if it’s made up, giving your ICA a name will make things more personable.
Is he/she a male or female? – Can they be both? Absolutely. If it applies to your business, go ahead and create two separate avatars.
What is his/her marital status?
Do they have any children?
What blogs, magazines or publications do they read?
What is their favorite type of music?
What are 5 of their interests as they relate to my brand?
What are 5 of their interests outside of my brand?
What keeps them up at night?
What are their pain points as it relates to my brand?
How can I solve their problems?
If you own a B2B business, all of these questions still apply to you. You might need to tweak them a bit, but remember that businesses are also made up of people.
Consider creating an ICA for your point-of-contact with existing and future clients (ie. Sales Reps, Owners, Marketing Directors, Technicians).
Share this ICA with your team members or review it yourself before you create your content. Go the extra mile and take a look at the kind of content that is highly engaging on your competitor’s pages but also on industry leading pages.
Then tweak, measure and repeat.
If you want additional training on this topic, I’ll be releasing an awesome eBook in the next few weeks that will guide you through the process of creating an awesome social media marketing plan.
It’s a step-by-guide, jam-packed with great resources, worksheets and the same strategies I use for my own clients to leverage social media for their brands.
If you want to be the first to know when we launch, sign up here.
Disclaimer: This eBook will not be Free, but don’t worry, it’s priced with love and you’ll get 10X more value than what you will pay for it.
Exactly How To Create Facebook Ads Reports In Under 2 Minute
Hey guys! On this video we’re gonna go through a highly-requested Facebook Ads reports tutorial.
If you follow me on Facebook (which you totally should if you want daily social awesomeness), I asked a question about creating this tutorial because many of you have been messaging me about it.
So here it is! I’m gonna show you exactly how to create your Facebook ads report to really get into the nuts and bolts of what’s happening with your ads.
It’s definitely a must-watch if you’re running Facebook Ads and want to optimize them to get the most bank for your buck (and who doesn’t want that?)
You can also use this Facebook Ads report tutorial if you’re running advertising for clients and haven’t found an easy and precise way to send them reports.
This tutorial is a super-brief overview, so if you would like a more advanced one on how to create Facebook Ads reports for specific types of ads, how to schedule the reports and how to use the data to optimize them, definitely let me know in the comments below.
It would be a much longer video and I didn’t want to bore you with a total geek-out sesh on Facebook ads if you weren’t interested.
Let’s Get Down To Business
Hope you enjoyed the tutorial and learn how to create Facebook Ads reports for all of your current and future ads campaigns.
Got questions? Hit me up in the comments below and I’ll answer all of your questions.
It’s that time of the year once again and whether you believe in setting New Year’s goals or not, we all want more out of business and life.
I was setting my own social media goals a few days ago, and although we’re already about a week into the year, I decided to share the process I personally used last year to set social media goals with you because it made a huge impact on my business.
Yes. We all set goals for our business at some point or another, but we don’t always follow-through on keeping track of our progress. A research study mentioned on Inc. Magazine revealed that 80% out of the 300 entrepreneurs surveyed said they don’t keep track of their business goals. Crazy, right?
I get it though. It might be all too cliché to set New Year’s goals or resolutions that most of us will probably end up dropping by the time January 31st rolls around…
That’s why we’re doing things differently this year. By the end of this blog post you’ll have a plan, you won’t just set social media goals and forget about them. It’s all about keeping that momentum going year-round and it’s easier than you think.
I’ll give it to you straight.
Last year (2014) I finally got disciplined enough to track my goals on social media for my own business. I always took a quick look at some general metrics but I never took the time to track my progress consistently before – and let me tell you, at first it was NOT fun.
But as the weeks went by, I was able to look at the data and make subtle changes to my content, posting schedule and copy that unleashed some insane exposure for my brand.
So when I realized that my work was paying off, I was hooked.
Eventually, the exposure I got brought in some key clients for my business (cha-ching), so it would be an understatement to say that I truly wish I had been more consistent from the beginning.
You might be thinking, ”Kim, that’s all well and good for you because you’re into this social media stuff, but it’s that easy for the rest of us.”
I totally agree. That’s why we’re going to create a plan together to set social media goals for you business in the easiest, most effective way possible.
Not convinced yet? Here’s what happens when you decide to set goals for social media:
You’ll stop going after vanity metrics that won’t help you get more customers.
You’ll have a smart, actionable & sustainable vision for what you will achieve.
Measuring and tracking your success will be easier & more fun than ever.
Set Smart Social Media Goals
Tip #1: Start Now
I’ve heard every excuse under the sun… ”I’m swamped!”, ”I just don’t have the time.”, ”I wouldn’t know where to start.”.
The list goes on and on, but the reality is you know social media marketing is powerful, and you also know that if you were to leverage it consistently, your business would benefit from it BIG TIME. The time is NOW, my friend.
I don’t have to convince you, you’ve already been wrestling with the little voice in your head that nags you about taking your marketing seriously, so how about we ditch the excuses once and for all and get after it together?
There’s never a time like the present. Start now & start small, but just START.
Tip #2: Set Realistic Goals & Start Small
The first step is obvious. Set realistic social media goals! You (hopefully!) know your business better than anyone else, so be realistic about what you and your team can accomplish this New Year.
If you know you’re probably not gonna launch that new YouTube channel, don’t even worry about making it a goal. Start small.
It’s not about how BIG and BAD your social media marketing is, it’s all bout being consistent and connecting with your prospects.
The Step-By-Step Process
Let’s get to it:
Dump It All: Write down everything and anything you would like to accomplish with social media this year. I’ve created a freebie download template that you can print out or fill out on your computer.
Ditch Most Of It: Cross out everything except your top 3 goals. By picking the goals that are an absolutely priority, you’ll stay focused and are more likely to stick with it (you can always go back and add on a few goals to your list once you have a good grip on the top 3).
Get Specific:Get as specific as possible with your goals & why you want to achieve them.
Set Key Metrics: Know exactly how you will measure your goal.
Be Realistic: Can you & your team realistically achieve this goal? Think of all the possible scenarios. A simple yes or no will help guide you.
Don’t Set A Time Range: Ok, this one is a preference. If you thrive on deadlines, please go for it. For those of us who get frustrated when we don’t meet them it’s best to get an accountability buddy than to mark the calendar with a red X. Find another entrepreneur friend and hold each other accountable every week.
Your goal is to build an uber-loyal fan base that keeps coming back for more of your products & services. To achieve this, you need to consistently share valuable content such as tips & tricks, tutorials & discounts to highly engaged fans.
Track the total amount of engagement on posts on a bi-weekly basis
Track the amount of discounts redeemed by fans
Tweak content based on what’s creating a reaction and what is not
Can you see how going through every step will help you and your team get more clarity on what you need to tackle?
I know that for me, it’s a total game-changer to go through this process and really understand what I’m working towards and why.
You can use tools like Google Docs, Evernote or even Pinterest boards to get a clear idea of what your social media goals are.
I don’t know about you, but I’m a very visual person, so get creative with the style and format that works for you.
Your Tactical Plan
So, here comes the fun part. You need to figure out exactly what resources you (or your team) will need in order to accomplish the goals you want to set. These resources could be anything from getting an assistant involved & increasing your marketing budget, to signing up for a new social media tool.
Next, you want to break down how you are going to accomplish your goals.
Start out with a single goal in mind and break down the action you or your team need to get done on a daily, weekly and monthly basis to stay on track.
You’ll also want to establish a key metric. This is just a fancy word to describe how you are going to measure your progress.
Goal: Build a loyal fan base
Facebook Daily Actions:
Schedule or posts at least two new pieces of content every day.
Reply to any questions or comments your fans have left.
Facebook Weekly Actions:
Send out freebies or discounts to highly engaged fans as gifts. Use this as a way to surprise your fans and gain their trust. Trust me, it might get them hooked on your stuff.
Analyze highly engaging posts and post more of that type of content. No need to re-invent the wheel, just keep doing more of what is already working.
Experiment with a different type of post each week. You always want to leave some space for innovation.
Facebook Monthly Actions:
Plan out and schedule content for the upcoming month.
Track comments, shares & likes as well as fan base growth.
Track purchases coming from Facebook fans via Google Analytics.