How To Design A Blog Strategy That Actually Makes You Money

How To Design A Blog Strategy That Actually Makes You Money

Setting up a blog back in 2012 was one of the best investment I have ever made in my business.

Ever since my blog has: 

  • Landed me a dream job working as a social media director even before I graduated college. 
  • Helped me position my brand and showcase my knowledge, which allowed me to book myself solid before I quit my 9-5. 
  • Attracted so many of my ideal clients, I had a waitlist for two years in a row. 
  • Allowed me to build an audience so I could transition my business from a service model to an infoproduct model.
  • Continues to grow my email list by 50-100 new subscribers each day. 

And it’s no wonder blogs and content marketing have been all the hype for quite a while.

They actually work. 

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. [Source: DemandMetrics]

So if you are thinking about starting your own blog or you need a little more convincing, here’s what a blog can do for your brand.

1.Increase your authority and position your brand

This applies even more if you are a coach, a consultant, an author or just an expert in your field. Blogging allows you to showcase your knowledge and automatically increases your authority within your industry.

Which means more exposure and more clients knocking at your digital door.

 

2. Promote your content with less friction

 When you give value first, you build a goodwill with your audience, which in turn, helps you to market your brand without rubbing people the wrong way or being too pushy.

Blogging helps build anticipation, increase awareness that a specific problem exists and helps move your prospects along in the buying process.

It’s the best type of marketing because it often doesn’t even feel like marketing at all.

 

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3. Attracts new eyeballs

People these days CRAVE content. They’re actively looking for it; they want to consume it, and they’d rather learn about a product or service via an article or a blog than through an advertisement.

And this, my friend, is your golden opportunity.

Blogging will help you reach a wider audience, and if you market it right, your blog will attract new prospects into your brand ecosystem.

Which means more leads and more sales (#boom).

 

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4. Turn cold leads into warm prospects 

What are cold leads?

They are people who need your products, programs or services but have no idea your brand exists. One of the easiest ways to turn a cold lead into a prospect is by ‘’warming them up’’ to your brand via content.

It’s a strategy I’ve used for years, and practically every single business model can utilize (if the hubby and I can use it for a blue collar moving company, you can crush it with this strategy for your online brand).

But before you run off to register your domain name and set up shop on the net, let’s get your strategy down pat (and if you already own a blog, this is a great time to re-examine your strategy).

See you can’t just have a blog, put a bunch of content on it and call it a day.

You need to spend some time outlining how your blogs fit into your overall business strategy so that you can, over time, build a hub of quality content that increases your reputation, builds your audience and increases your revenue.

 

Remember, content marketing is a long-term strategy.

 

It’s not a quick-fix cash cow, but if you invest in it from the get-go, you’ll have a business asset that will eventually bring in leads and sales for your business.

 

Setting Up Your Blog Strategy

 

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Get Clear On Your Purpose

Why does your blog exist? What type of audience are you looking to attract? How will you serve your audience?

It’s very important that you know why you are blogging, to begin with, and who you are trying to attract.

Remember, you need to make sure you are attracting an audience that will eventually purchase your products, programs or services.

Otherwise, you’ll be building a blog just for the sake of it (‘ain’t nobody got time for that).

 

Plan & Produce Incredible Content

Now that you have a good idea of what type of audience you are aiming to attract, it’s time to get up close and personal, baby (without being creepy).

If you get really clear on the pain points and challenges your audience is facing, you’ll have loads of sure-fire content ideas.

That is the key right there.

And it makes sense, right?

If you find out what problems your audience is facing and you can help solve them via your content, you’ll consistently create content they will love to consume.

 

 So it’s time to outline your blog topics.

Here are some other ways you can research and find amazing content ideas for your blog:

  • Survey your email list or social media fans. Ask what topics they want you to cover.
  • Hop on the phone with existing customers and ask about their pain points and challenges.
  • Search Quora for relevant questions and use them to inspire topics related to your industry.
  • Use BuzzSumo to find popular blog posts that are relevant to your niche and remix (not copy) them.

 

Now that you have a better idea of where to find blog topics, whip out a Google Spreadsheet, a Trello board or your Asana project and create your own blog content ideas bank.

I personally love Trello and use it to keep a running list of ideas and collaborate with my team when it comes to publishing my content.

But when it comes to brainstorming dozens of blog content ideas, I love using our Blog Content Bank Spreadsheet.

This is a resource I created for new our Bloggin’ For Business course that’s part of our exclusive membership, The Business Lounge, so if you want to learn more about designing a profitable blogging strategy, definitely sign up for my free masterclass below!


I love content banks because it helps me skip the whole scenario where I’m frantically looking for ideas when it’s time to write my blog content.

 

Next, build yourself a kick-butt content calendar.

I’m not going to go into details since we have a monster, step-by-step blog guide all about creating killer content calendars you can reference here.

Just know you need one and you can’t afford to skip this step if you want to stay consistent and grow your audience strategically.

 

 

I suggest using a tool like Coschedule or Trello to get your killer content calendar set up the right way. 🙂

 

 

Finally, figure out how frequently you are going to be publishing your blog content.

This, of course, is going to depend on your resources.

So a good rule of thumb to start with is one blog post per week. It’s a sustainable frequency, and that is the key.

You want to keep your audience engaged, but you don’t want to burn out.

So figure out the frequency you can realistically sustain consistently and stick with it.

For me, the right frequency is 1-2 per week, and it’s the sweet spot for both my brand and my audience.

 

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Monetize Like A Pro

Blogging should not be your entire business model.

It’s designed to be a marketing tool for your existing or future business.

Ask any big name blogger you know, and you’ll quickly realize that blogging isn’t a lucrative business model on its own.

Sure, there are plenty of monster blogs out there that monetize solely on display ads, but they are on the decline.

In fact, these days even monster blogs who get millions of hits and monetize via display advertising are looking for alternatives to monetize their content.

That’s why the strategy that I am going to teach you in this blog has nothing to do with display advertisements, selling ad spots or sponsored posts.

The best way to monetize your blog is by selling your own stuff OR becoming an affiliate for products or programs that your audience wants and can benefit from (emphasis on the benefit part).

Here are four ways you can and should use to monetize your blog:

  • Add opt-in opportunities, so you can segment your email list based on their interests and sell them your products through email marketing.

38 Content Marketing Stats That Every Marketer Needs to Know

 

  • Include a content upgrade. If you are new to content upgrades, they are usually a snackable piece of content that is related to your specific blog post and gets your readers on your email list by providing them more value.

38 Content Marketing Stats That Every Marketer Needs to Know (1)

 

  • Include ads to your own stuff within your blog post or in the sidebar of your blog.

Google Analytics Segments - 8 Best Custom Imports

  • Become an affiliate for other brands and create content around those affiliate products so you can link to them.

I Switched From ActiveCampaign To Ontraport To Convertkit - Here's Why - Kimberly Ann Jimenez

 

The idea is to reverse-engineer the sale and use your blog as a tool to move your prospects along in your sales funnel.

Earlier this week, I shared my favorite Facebook ads tactic, the warm up strategy and it applies to your blog as well.

Every time you create a content piece, you want to use it as an opportunity to either build your list or offer folks an introductory, low-dollar offer that feeds into your sales funnel.

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What Should You Expect?

 

Blogging isn’t an immediate cash cow you can just turn on.

You need to build an audience first, over time.

Don’t just expect to throw up a few affiliate links and start monetizing.

You have to serve your audience first. Hard.

And then, make sure the products are a right fit before you go on an affiliate craze.

Take it seriously. 

The worst thing you can do when you start a blog is to neglect it. Consistency is everything in business, so make sure you stay on your game every week.

Your blog is a huge asset to your business, and you need to have that in mind when the going gets tough.

Build it, and over time you will reap the financial reward.

 

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Over To You

Okay, so there you have it.

A straightforward blogging strategy to either get you started or get you going in the right direction.

As always, let me know if you have any questions below.

I’d love to hear your takeaways, insights, and tips in the comment section.

And don’t forget to join us inside The Business Lounge for a full course all about Bloggin’ For Business (and so much more). 😉

Xo,

Kim

 

 

 

 

 

A Simple Strategy To Run Profitable Facebook Ads And Grow Your Online Business

A Simple Strategy To Run Profitable Facebook Ads And Grow Your Online Business

Two days ago, I hopped on a Facebook live video to talk to you about the biggest mistakes I see online business owners make with Facebook ads.

Ever since my inbox has been flooded with TONS of questions from readers like you who want to know how to leverage Facebook ads.

And today I’m going to show you the core, foundational Facebook ads strategy I’ve been using for my business for the past few years.

Don’t worry, it’s WAY easier to set up than you think.

But I want to warn you.

If you haven’t watched the previous video, stop reading this post right now and watch part I of this series before you move on (trust me, you’ll want to do that before you implement this strategy).

Let’s get into it, shall we?

A Simple Strategy To Run Facebook Ads

 

 

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And if you want to take a closer look at what the actual Facebook ads looks like for this specific strategy, here it is.

(7) Facebook

 

This is the ad I run every single month to a cold audience on Facebook.

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Meaning, I target people who are not familiar with my brand.

Want to see the strategy in action here on the blog? Click here to check out the ”How To Create A Killer Content Calendar” blog post to grab some #inspo for your own warm up strategy content.

And, if you’re an online retailer or you sell physical products, check out Bumblebee Linen’s blog too for even more inspiration.

I hope you put this strategy to good use in your own business and if you want to dive in deeper into Facebook ads, we just released our newest training program, Smart Facebook Ads as part of The Business Lounge.

Inside, I’ll walk you through the step-by-step traffic driving strategy you can implement right away to generate more leads and sales for your online business.

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Over To You

Now it’s time to take action and implement what you learned.

Whether you have a $50 or a $5,000 budget, experiment with the warm up strategy and start building relationships with new prospects by giving value first.

Plus, if you have any questions, ideas or suggestions, leave them in the comments below. 🙂

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The Most Common Facebook Ads Mistakes I See Online Businesses Make

The Most Common Facebook Ads Mistakes I See Online Businesses Make

Kimberly Jimenez, Social Media Strategist
August 19 2016

Facebook ads.

You’ve heard everyone and their momma rave about how amazing they are and how much money you can really make using them.

And it’s no surprise.

Facebook ads are seriously the ish.

So why aren’t they working for YOUR business?

Because they are not the ”turn ’em on and make it rain” kind of strategy most marketers make them out to be.

And you know me, I’m gonna tell you like it is.

Facebook ads are freaking amazing BUT, like everything in business and life worth pursuing, it takes time, persistence and experimentation to make them work.

And trust me, I’ve been running campaigns since way before Facebook ads enabled news feed placements or fancy custom audiences.

That’s right. 

Back then we could only target based on interests, similar Facebook pages, and the only placement was a tiny square box on the right-hand column.

So after running $250,000 worth of Facebook ads campaigns for over 50 clients during the last 4 years, I’m going to spill the beans on what works and what doesn’t in this brand new blog series.

Let’s kick things off by talking about the BIGGEST mistakes I see online business owners make with Facebook ads and how to avoid them.

“Stop trying to run Faceboook ads like you would traditional media ads, yo!”

Big mistake.

Facebook ads are NOT traditional media.

In fact, they couldn’t be more different.

See, if you are are pushing product rather than promoting consumption, you are going to fail epically.

What should you do instead? Run ads to content and sell people on the back end.

More on this strategy tomorrow.

In the meantime, check out the video below and let’s talk about what NOT to do when you are running ads.

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Wanna learn more about The Business LoungeClick here to learn more about our course library and ultra-supportive community.

 

 

 

For the past couple of weeks, I’ve been hopping on the phone with students, clients, and subscribers to figure out what their biggest challenges with Facebook ads really are and how I can help.

One of the challenges I kept hearing over and over again was, ”I just don’t get them. I’ve wasted so much money and I can’t seem to get people to buy.”

So I took all of those questions and complaints and tackled them inside our newest Facebook Ads training, Smart Facebook Ads which is available right now inside The Business Lounge, our new membership website for online creators.

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So if you are interested in learning how to profit from Facebook ads and do it the right way from the start, make sure you click here to learn more and join us. 

And don’t miss out on Part II of this series where I’m going to break down the easiest way to implement an effective Facebook strategy ever.

 Over To You

So there you have it.

The most common mistakes I see online business owners make with Facebook ads.

Got questions? Pop into the comments below and let me know how I can help.

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How To Supercharge Your Business Workflow With Trello

How To Supercharge Your Business Workflow With Trello

A SPECIAL EDITION EPISODE
How To Supercharge Your Business Workflow With Trello
Kimberly Jimenez, Social Media Strategist
August 10 2016

Last week I released a video all about the impact that creating workflows can have in your business & so far it’s been a massive hit.

Ever since I’ve been receiving a flood of questions via email and a lot of you have also been asking when I’m going to be releasing Part II of the series. Well, it’s finally here.

But make sure you watch Part I if you haven’t already because you need a framework to set up your workflow before you dive into Trello or any other tool & start controlling the way you operate your fabulous business.

If you’ve been following me for a while or you are part of any of my training programs, you know I’m a Trello junkie.

From organizing my daily to-do list to mapping out a new membership launch to planning my wedding & my grocery list, I run my business, my team and my life via Trello.

“From organizing my daily to-do list to mapping out a new membership launch to planning my wedding & my grocery list, I run my business, my team and my life via Trello.”

Why? Because Trello is dope. 

I love the flexibility of customizing every single board to my heart’s content and that same flexibility allows me to plan and manage our team content bank or do something completely different like create a bonus progress tracker for my students.

However, that same flexibility can sometimes make Trello uber confusing when you first jump into the platform because you are staring at a blank board with no logical workflow in place and no idea how to make it work for you.

Not to worry, though, I’m going to walk you through the step-by-step process so you can see behind the scenes inside my own workflow and literally steal& implement it for your own business. 

So without further adieu, meet my business sidekick, Trello.

Click here to get a copy of my personal Trello board & save it to your Trello account.

 

Wanna learn more about The Business Lounge? Hop on the Early Bird list & get early access, amazing discounts and bonuses no one else will.

I can’t tell you how Trello has helped the team and I stay focused and on task, especially when we launch new projects like The Business Lounge.

 

The Business Lounge - Trello

 

This new project has been simmering in the back of my mind for the past six months and it’s inspired by you.

 

So many of our subscribers and students have been asking for training that compliments their social media marketing efforts like…

  • Email Marketing & Automation
  • Lead Magnet Creation
  • Facebook Ads
  • Business Systems & Workflows
  • How To Create Profitable Online Courses
  • DIY Branding
  • DIY Web Design… and so much more.

The Business Lounge is where I’m going to be sharing everything I’ve learned about running a successful online business with you. It’s going to be a tactical course library where online creators can uplevel their businesses, with class.

So if you’d like to get in on the scoop, receive discounted access to our beta group and tactical bonuses, hop on the Early Bird list here.

And don’t forget to take action right away by downloading your free, Trello workflow board below.

Over To You

 

What do you use Trello to organize and plan your business tasks?

What insights and tips can you share with us to help streamline our processes?

As always, drop the wisdom down in the comments below and if you haven’t done so already, make sure to come on over and get on The Business Lounge Early Bird list.

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Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

If you are anything like me, you probably juggle a million things at the same time.

Between marketing my business, supporting the members of my private communities for all three of my paid programs, managing a virtual team of three baller assistants, being a good wife and mommy to our 2 dogs and staying on top of current trends + keep you, my lovely subscribers in the know…

Life. Gets. Crazy.

And I know you can relate.

Whether you are working on your business full-time or you are working on your side hustle, getting organized is key to staying productive, motivated and keeping the entrepreneurial fire alive.

It’s why for the past year, I’ve been OBSESSING over systems and processes in my business and establishing clear and concise workflows for myself and the team.

So in this week’s #KimTV episode, I am breaking it all down for you + lookout for part II where I’m going to show you exactly how I use Trello to run my business AND my life.

Plus, I’ll even give you a copy of my Trello board so you can use it to organize and structure your own workflows.

 

Structuring Your Business Workflow

Let’s get into the episode.

 

Tools I Mentioned

  • Trello – My all-time favorite task management tool EVER.
  • Asana – My second favorite. Asana is areally, really powerful. Especially if you are collaborating with a team.
  • Basecamp – Basecamp is really popular. Personally, I’ve never used it but wanted to give you alternatives you can explore.
  • Podio – Podio is a high-level project manager and it’s designed for techie creatives. Check them out. 🙂

 

Over To You

What have you found works REALLY well for your business workflows? What are you favorite task management tools?

Drop the wisdom in the comments below + make sure you look out for part II of this series.

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