On June 29th, Facebook announced that organic reach might be down for most pages due to yet another algorithm change.
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.
For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.
We encourage Pages to post things that their audience are likely to share with their friends.
Notice Facebook is saying that ONLY pages that rely on people sharing their content and friends of fans engaging with that content will be affected. In my experience, only 20% of pages are actually creating content their fans want to share in the first place, so I don’t think the impact will be significant.
Naturally, everyone is crying bloody murder (once again) on the interwebs…
So this week I’m sharing my two cents about the whole dilema and how to make sure your page not only stays afloat despite the alogrithm changes, but actually thrives.
DISCLAIMER: My advice stems from my personal experience with Facebook after managing more than 50 Facebook pages for clients and my family’s businesses over the course of the past 4 years.
Facebook Reach Is Down And Here Are 5 Ways You Can Increase It
I’ve broken down the Facebook algorithm before on my blog here and I truly believe that although Facebook marketing is getting more competitive than ever, as a small business owner it’s one of those platforms you really can’t afford to miss out on.
So if you want to learn more about creating PROVEN content on Facebook that converts, I have a free video for you that will walk you through my personal strategy to do just that.
Over To You
What’s working on YOUR Facebook page? I’d love to hear your tips and insights over on the comments so head over there now and share the wisdom.
”WHERE do I even start with branding & design if I’m not a creative?”
That’s a question many entrepreneurs and small business owners ask themselves while they are exploring the idea of DIYing their own branding and social media design.
And it’s a logical question. You are either creative or you are not…
Or so the myth goes.
This thought process makes total sense, though.
When we think of creative geniuses like Mozart composing his first symphony at age 8 or the modern marvel, Steve Jobs who envisioned the future and catapulted our world into the tech age it’s easy to compare ourselves and automatically assume we are just NOT that creative.
But I want you to know that kind of thinking is straight up flawed.
I strongly believe that creativity can be learned because I’ve experienced it.
And no, it’s not a weird intuition or some woo-woo premonition.
I’m not making this stuff up because, well, the experts agree.
“Because creativity is a process of having original ideas that have value… It’s a process, not a single event, and genuine creative processes involve critical thinking as well as imaginative insights and fresh ideas.”
– Sir Ken Robinson (Bestselling Author of Out Of Our Heads: Learning To Be Creative).
Creativity is a process and unlocking it is easier than you think.
We all have the ability to be creative, some are born with natural, creative abilities while others like me just need to be a bit more intentional about getting our creative juices flowing.
I’m going to challenge you to think of creativity as a skill you want to constantly improve on, much like physical fitness, leadership or finance.
So before you go labeling yourself as a non-creative, I want to equip you with a few tools that will help you LEARN to be creative.
My Top Three Tools To Unlocking Your Creativity
Tool #1: Train Your Mind.
Like in any other area of your life, your mind is your most powerful weapon.
The first graphics I ”hacked” via PowerPoint were designed to market my husband’s business on social media back in 2012 and they were not cute. At all.
I was majoring in nutrition and dietetics at the time and I was (and still am) a science-loving, book nerd.
I’ve NEVER been able to draw more than stick figures and I can only paint by numbers.
There’s nothing ”artsy” about me and I didn’t just wake up one day and decide to be creative with my social media graphics and design.
I had to train my mind to notice and learn from other creators in the real world.
So if I was walking down the street I would pay attention to the color hues on the leaves of trees and how the sunlight created a shadow effect on tree trunks. Or I paid special attention to the shapes and paint colors on graffiti art walls as I walked by.
Simple things like that make a big difference for your creativity.
Ask yourself, why do I like this art piece? What moves me about this photography? Why do I love this specific layout?
If you can train your mind to spot details on the objects that surround you and on the visuals that command your attention, your brain will soon start to do so on auto-pilot and you’ll become a creative beast.
Tool #2. Leverage Inspiration.
I believe inspiration leads to creativity.
Have you ever noticed how ”alive” you feel after a cool experience like attending a concert or hiking up a mountain?
Or maybe a totally different activity sparks your creative mojo, like going for a swim or playing with your kiddos.
Whatever it is, keep in mind that once you learn to pinpoint how you source inspiration, you can unlock that inspiration over and over again.
It’s about being intentional and leveraging inspiration to unlock creativity in your business.
Take my experience as an example. Over time, I’ve noticed a strong connection between music and creativity in my work.
So whenever I want to do my BEST creative work, I either take a Zumba class, turn on America’s Got Talent or go on a long walk while I listen to my favorite tunes.
There’s something about music, physical activity and the outdoors that lights me up, baby.
I’m actually blaring some tunes while I write this blog and I’m on fire.
Tool #3: Study Creative Work.
Now, I want to make something really clear, studying other people’s work is not the same as copying or stealing their ideas.
You’ll get nowhere trying to be like someone else because there is no power in being unoriginal.
It’s about paying attention to other creators and their strategies so you can add your own perspectives and insights to whatever you create.
There is nothing wrong with sourcing inspiration from the people in your industry or outside of it who are rocking their branding. It’s your ability to add a new perspective and put your own twist on things that will help you stand out.
So let’s make this super actionable.
Instead of mindlessly scrolling through a myriad of images on Pinterest, the next time you log in I want you to start noticing which images stand out to you.
Which color combinations did the designer include? How are they combining photography and text? Which fonts styles work well together?
Remember, creativity is a never-ending learning process.
The best graphic designers will tell you that getting inspired and studying other creatives is PART of their work. In fact, the best graphic designers I know actually spend 40% of their time just getting inspired.
And while by no means am I suggesting that you have to devote your life to being inspired (unless you design graphics for a living) I want you to pay attention to what is working online and put your own twist on it.
Over To You
What other strategies do you use to stay inspired and unlock creativity?
Drop the wisdom in the comments below. I’d love to hear from you.
Over the years I’ve designed dozens of PDF freebies, webinar handouts & worksheets to help my students go through my online training programs via my favorite design tool, Canva.
In fact, my PDF lead magnets have been the primary way I’ve built my email list, added value for my subscribers and introduced them to my programs and services.
The Ultimate Content Calendar is one of those freebies, if you are one of my students or a subscriber, I’m sure you are pretty familiar with it by now. 🙂
Lead magnets are a huge asset to my business and my subscribers + I get to showcase my expertise in a visually appealing way.
Because here is the thing, anyone can take Word document put a bunch of information in it, export it as a PDF and give it away as a freebie (freebie = lead magnet = freemium, you get the point).
But I want deliver so much more to my audience.
Whenever a subscriber downloads one of my freebies, I want to package the content in a way that not just positions me as an authority figure, it also entices them to consume the content and take action.
And that’s what good design helps me do.
My freebies are so valuable my audience would actually pay for them (and I’m not just saying that, I know it because they tell me all the time) and I know it would be so much harder to deliver that kind of value without good design.
Exhibit A: My first lead magnet ever…
This is one of the first lead magnets I created back in 2013 and it was pretty popular (I also designed it on Microsoft Word because Canva wasn’t around).
While it delivered great content and it was straight forward, there was so much more I could have done with this freebie to make it stand out and help my audience consume the information easily.
Why Good Design Is A Must For Lead Magnets
I want you to pay attention to this part because you NEED to think through this before you ever create a freebie.
Lead magnets are usually ”the next step” in your relationship with a website visitor or a social media follower.
Which means people are typically giving you access to their email and inbox in exchange for your lead magnet and that is a BIG deal.
So that ”next step” in their relationship with your brand needs to be a glorious experience for your subscribers.
And of course, good design and branding can take great content to the next level.
Not only does branding and design help elevate the perceived value of your materials, it also shows your subscribers that you took the extra time to design and deliver loads of value AND an amazing experience.
So I am in the process of developing lessons 3-5 for my newest program, Zero To Branding this week and I was gathering feedback from our beta members in terms of what they want to learn more of and what they are struggling with.
And one of the things that came up time and time again was that ”designing graphics just takes too much time.”
I completely agree.
Back when I was managing client accounts the design process took up 60% of my time and when you are handling 20+ social media accounts, it gets crazy REAL quick.
So I had to come up with a few strategies to streamline the process and get my team to help out.
Now, before you read on, I want to ask you two questions…
Do you want more engagement on your Facebook page? Are you looking to find ways to design graphics faster?
If so, you’re going to love today’s post because I’m going to walk you through my own process of creating graphics for Facebook quickly and effectively.
And because there is no denying that motivational/inspirational quotes do well on Facebook, I’m using quotes as the example for this specific tutorial, but remember, you can use the same strategies to create all kinds of gorgeous posts.
How To Create Facebook Graphics On Canva In 5 Minutes Or Less