I Switched From ActiveCampaign To Ontraport To Convertkit – Here’s Why

I Switched From ActiveCampaign To Ontraport To Convertkit – Here’s Why

What’s THE BEST email marketing tool to grow my online business?

I probably asked myself this question a million times when I first started marketing my business online and I’m sure you have too ( because you ask me all the time). 

But the real mistake I made was not taking my list building seriously from the start.

HUGE MISTAKE.

So this is my email marketing tool journey. The ups, the downs and all of the in between.

But before you read on (or listen to the video below) I want you to know that I am NOT bashing any of the tools I’ve used before.

They are all amazing companies that helped grow my business and unfortunately, I either quickly outgrew many of them or they were not the right fit from the start.

So I am writing this blog so that hopefully you can learn from my mishaps.

If you are a blogger or an online business owner, you know that email marketing has the highest return on your investment.

In my business, it is by far our most valuable asset. 

Which of course means that the tool I use to manage that asset can make a big difference in my business.

Now, before you jump to making any type of assumption, tools are tools, okay?

They can empower you to do some amazing things but at the end of the day, list building and email marketing is all about the relationship.

That being said, let’s get into the story.

 

THE MAILCHIMP PHASE

 

Send better email Sell more stuff. - MailChimp

Like almost everyone else who is getting started, I hopped on the Mailchimp bandwagon when I first started my business.

This, of course, was year one.

Things were going good and I really liked how easy it was to use the platform.

But after about a year and a half, I had about 500 folks on my email list and I started noticing my emails were not getting delivered.

MailChimp Dashboard - kjimenez144

I would get a couple emails every week from folks who opted in for my list but never receive their welcome email with their freebie (my lead magnet).

NOT good for business at all.

So after talking to support A LOT and not being able to fix the issue, I decided something had to change.

I talked to my business buddies and they recommended Aweber.

Awesome. After tons of research, I took the plunge in the spring of 2015 and migrated my list over.

 

You Should Consider Mailchimp If…

  • You are brand new to the marketing world and you are ”testing the waters”. Mailchimp is very simple and easy to use + they have a beautifully designed interface and are an amazing company.
  • You want beautiful email templates. Mailchimp includes those as well ( but I don’t think you should be using them, plain-text works best in most industries).
  • You want autoresponders that are easy to set up.
  • You want to send emails for free (but seriously, you are a business, act like it and upgrade to a business plan for goodness sakes ! End rant.)

 

Who Can Benefit From A More Advanced Tool

  • Established businesses.
  • Folks who are really serious about growing their email list.
  • Advanced marketers.
  • Anyone selling online products and wants to scale.

 

Note: If you are using Mailchimp and you love it, rock on! I’m just stating my opinion.

 

THE VERY SHORT AWEBER PHASE

 

Email Marketing - AWeber

Okay, so back to our timeline.

It’s now around April of last year and I’m loving Aweber.

My list had almost doubled (around 900 subscribers) and things were looking good.

But about two months later, I started to put together my plan to really build up my list because I was getting ready to release my signature training program, Zilch To Social. 

I started learning about list segmentation and email marketing automation and being the tech lover that I am, I was hell bent on learning everything I needed to know to grow my list, provide incredible value to my audience and build rapport before I launched my first program internally.

The more I learned about list segmentation and automation the less Aweber sounded appealing.

I tried implementing a few automation with a lot of heartaches and that’s when a friend recommended ActiveCampaign.

I instantly fell in love with the insanely powerful automations and their visual funnel builder.

A bit unstable aren’t we? I blame it on the 14 times I moved around as a pastor’s kiddo. Loved every second of it.

Back to the story.

At the time, my husband also wanted to build automation workflows for his business LiftIt and he built several, super complex onboarding automations for both his employees and his clients.

Mind you, this is a totally traditional business and ActiveCampaign’s amazing automations worked like gangbusters.

So of course, the little tool addict in me whispered in my ear, ”Okay, maybe the third one is the charm. You should explore this ActiveCampaign thing. After all, if Chris can save tons of time and close more leads with this traditional business, it can work miracles for your online one.”

And I moved. Again…

 

You Should Consider Aweber If…

  • Deliverability is a big deal to you (it should always be).
  • You want to segment your subscribers into lists.
  • You want simplicity.
  • You are willing to spend a bit more than if you were to sign up for Mailchimp.
  • You don’t want to be charged per total amount of subscribers (Ex. Aweber counts a single subscriber who is subscribed to two lists as two subscribers instead of one which drives up the monthly fee).

 

Who Can Benefit From A More Advanced Tool

  • Established businesses.
  • Folks who are really serious about growing their email list.
  • Folks who want to build more advanced and higher converting online sales funnels.
  • Advanced marketers.
  • Anyone selling online products and wants to scale.

Can you be serious about building your email list and scale your online business with Aweber? Of course! It will just be a lot more challenging. 

THE ACTIVECAMPAIGN PHASE

 

Email Marketing - Marketing Automation - Small Business CRM

Okay, so a few weeks in, I had my entire launch plan in motion.

Things were going really well, no delivery issues, no tech mishaps, and TONS of wonderfully designed email funnels.

A few weeks later, I launched Zilch To Social internally.

I build some incredible automations with their visual funnel builder and things were running smoothly.

Marketing Automation - Small Business Email & Sales Marketing Automation

 

And then came launch day.

The very first day I noticed ActiveCampaign wasn’t playing nice with Wishlist member, my membership site plugin or SamCart, my shopping cart.

Major bummer.

People on my list weren’t getting tagged correctly or segmented as buyers and they were emailing me about not getting access to the right membership level, so on and so forth.

NOT good for business.

Of course, I got on the phone with support, my developer even chimed in and after about a month after the launch, I started looking into other alternatives.

Maybe it was time to play with the ”big boy tools” like Ontraport and Infusionsoft.

The idea of having a complete CRM that included a membership plugin, a full-fledged email marketing suite, a shopping cart and even customizable landing and opt-in pages sounded like a dream.

So after at least 40 hours of research (no exaggeration) countless conversations with industry friends and tons of demos, I took the plunge and signed up for Ontraport.

Okay… BIG PAUSE.

Don’t get me wrong, of all the tools I had tried so far ActiveCampaign was by FAR the best.

I still love it and I recommend it to anyone I think can benefit from it.

 

You Should Consider ActiveCampaign If…

  • You want to set yourself up for long-term success even if you are just starting out.
  • The idea of creating funnels and automations excites you and you want to use a tool that is simple & straight forward (or just NOT Infusiosoft).
  • You want the combined power of organizing your subscribers into lists and tagging them based on their behavior.

 

Who Can Benefit From A More Advanced Tool

  • Bloggers & course creators.
  • Anyone in the info-product business who prefers a full fledged CRM that can handle membership access, email marketing, marketing automation and shopping carts all in one place.

 

THE ONTRAPORT PHASE

 

Business Automation - ONTRAPORT

Once I was onboard, I felt elated.

I had arrived. I was using Ontraport… and the excitement lasted for about a day.

I spent an entire week migrating my list of about 3-4k subscribers and it was painful.

Their knowledge base was robust but I couldn’t find the articles I needed.

Setting up the membership site was a disaster and on top of that, Wishlist Member was conflicting with their plugin, PilotPress.

Again, unhappy customer emails were landing on my support team’s inbox and many, many tears were shed.

And this is coming from someone who considers herself quite the techie gal.

I spent 3 hours on the phone with their support that week and dished out a few hundred dollars to a consultant.

After a few months, things were okay.

I didn’t have a single issue with onboarding new clients who purchased my programs, I could easily see how much money I was making and upgrade clients from one program to the next really seamlessly.

Sending emails was a breeze and I had most of the stats I needed.

But I still wasn’t happy.

I wanted to see at what stage of my funnels my subscribers were purchasing, where folks were unsubscribing and the conversion stats for my email sequences.

And I couldn’t do any of that easily.

I couldn’t see at what stage of a sequence my subscribers were in, whether they had opened a specific email or several of them and to make matters worse, purging my list to determine which subscribers were no longer opening my emails was nearly impossible.

Okay, I know all of this IS possible inside of Ontraport but I got tired of having to hire a consultant for every little thing and not being able to see my stats at a glance was a major turn off.

I gave Ontraport a good 7 months to test things out and give it a fair chance but I was still unhappy.

I needed something better. And so I went back to the drawing board to research… once again.

 

You Should Consider Ontraport If…

  • You have an established online business.
  • You want a full-fledged CRM.
  • You don’t mind taking the time and energy to learn the ins and outs of an advanced tool and probably hiring someone to help along the way.
  • You prefer tagging your subscribers instead of organizing them into lists (far more effective).
  • You are selling digital products and want to build a powerful funnel.

 

Who Should Consider Using A Different Tool

  • Newbie bloggers & course creators.
  • Non-techie entrepreneurs.

 

ARRIVING AT CONVERKIT

 

ConvertKit

 

I soon found out the hype around Convertkit was real.

Everyone I knew online was talking about this sweet new tool.

Late last year, after I signed up for Ontraport I actually tried Convertkit for a few weeks after Pat Flynn raved about the tool in this article but I just wasn’t impressed.

There were no fancy automations like the ones ActiveCampaign and Ontraport had, there was no visual funnel builder and the switch seemed like a step down from the tool I already had.

Hard Pass. 

I canceled my account and asked their sweet support girl to let me know if they ever released advanced automations.

So when I began my hunt once again for the perfect tool, I didn’t even consider Converkit.

I reactivated my ActiveCampaign account, I signed up for GetRespone and Agile CRM and even demoed Infusionsoft once again.

They were all amazing but were all missing one or two key elements I wanted.

Here is my criteria:

  • Easy segmentation of my subscribers based on tags and behaviors.
  • Simple but powerful conversion reports for my funnels.
  • Marketing automation.
  • Tagging vs. List segmentation.
  • The ability to track opt-ins to a particular form on a daily basis.
  • The ability to send simple, plain-text emails.
  • Integration with the most popular membership plugins (I was looking into MemberMouse).
  • Integration with SamCart, my favorite shopping cart.

 

In my search I stumbled on a few YouTube videos about Convertkit and signed up for one of their webinars.

Mind blown.

The webinar presenter, Matt, was awesome, answered all of my questions and walked us through all of their automations.

I quickly realized I didn’t give their tool a fair chance the first time I signed up, so I was determined to figure out if it could potentially be ”the tool” I was waiting for.

I signed up for an account and started testing it with new subscribers for one of my funnels.

I couldn’t believe it!

All of the conversion stats I needed, the simple but powerful segmentation AND the automations were working to perfection.

 

ConvertKit (2)

 

I could put into play some powerful automations like tagging anyone on my list who went through a sales funnel and clicked on an email link that led them to the sales page so I could segment folks who were actually interested in buying.

 

ConvertKit (1)

 

I could even see which forms where getting the most amount of optins and which pages on my site were referring them.
ConvertKit (4)

 

ConvertKit (3)

 

It’s no surprise I loved it so much. Convertkit is specifically designed for bloggers and info-product creators and it shows.

Someone once described it as ”The simplicity of Mailchimp and the power of Infusionsoft” and that couldn’t be more true.

So of course, I made the switch and the transition was the easiest I have ever undergone.

Convertkit even offers a concierge service for customers with 10,000 subscribers or more (which I didn’t use because I wanted to test things out on my own). 

It’s been almost a month and the team and I are beyond happy. Every day we find a new feature we want to start using and we’re positive we’ve found our forever home (FINALLY).

DISCLAIMER: I am a proud Converkit affiliate and the links to the tool that I included in this blog are affiliate links. Why? Because I friggin’ LOVE this tool and I would never recommend something I don’t love, use and stand behind. So whether you sign up via my affiliate link or not, please check it out regardless. And if you have questions or want to figure out if it’s the right tool for you, ping me at kim@kimberlyannjimenez.com.

Am I saying you need to ditch the current email marketing tool you are using if you want to be a successful online business owner? Heck no!

I just wish someone had sat me down when I first started doing online marketing and taught me about the importance of setting up your business for long-term growth. 

Of course, I don’t think Convertkit was even around back then, but if they had I would have saved myself so much heartache and craziness.

The thing is, aside from ActiveCampaign and Convertkit, most email marketing providers that have powerful automations are premium tools (Ontraport & Infusionsoft) and when you are getting started dishing out $500/mo is an impossible commitment.

In case you are wondering, ActiveCampaign plans start at $9 and Convertkit plans start at $29. Crazy inexpensive!

And keep in mind, both of these tools will charge you for a single subscriber, regardless of how many times they opt-in to your list or get tagged, whereas tools like Aweber, Mailchimp, and even GetResponse consider folks who opt-in to multiple lists as duplicate subscribers.

Okay, so which tool do I recommend? 

I think you know where I am leaning.

Having used both ActiveCampaign and Convertkit at different stages of my business with much success, I definitely recommend ActiveCampaign for traditional businesses and Converkit for online marketing folks.

If you are a blogger or you sell digital products, Convertkit is custom designed for you and it works beautifully. 

Here is what one of my students, Tese Osman said in our private Facebook group:

”Convertkit just makes sense and it’s so intuitive and the natural automation rules and drip email campaigns is fantastic icing on the cake. I honestly think that is it worth the investment for what you get, for the ease of use.”

If you want to check out Converkit, my affiliate link is right here and you can either pop in the comments section below with your questions OR send me an email over at kim@kimberlyannjimenez.com.

I’ll keep you posted on my progress and lookout for a video review very soon.

Xo,

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How To Create Stunning Social Media Graphics Even If You’re NOT A Designer

How To Create Stunning Social Media Graphics Even If You’re NOT A Designer

After 4 years of trial and error designing over 1,000 original graphics for over 22 brands and hundreds of hours of research, experimentation and at times, tears, I’ve learned quite a bit about design and how stunning visuals can set a brand apart in today’s ultra noisy world.

So today I dusted off one of my most popular videos from the archive because lately tons of you have been asking how to create better social media graphics. Specifically, how I design my graphics via Canva.

I’ve always had an interest in graphic design but never actually took any formal courses. In fact, I started designing my own graphics to market Chris’ start-up back in 2012 on PowerPoint (don’t judge).

As time goes by I’d like to think I’ve gotten better at it. And although now my business is at the point where I should probably hire a professional graphic designer, I love doing it so much (for better or worse) that I haven’t fully let go just yet.

Every graphic you see on social media, every image on my blog and my website, every element in my membership site and every ad you ever see from us was custom designed from scratch via… you guess it, Canva.

ZTB Blog & Facebook Ads

But before we dig in, I have a few stats that might blow you away.

If you’re still not sure if you should be investing your limited time & resources on creating top-notch visuals because you’re not convinced it’s THAT important. Think again.

“..Unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear…” – Dr. Lyann Burmick, a visual education expert explains the power of visual imagery. 

I could quote hundreds of studies but this one, in particular, caught my eye (pun intended). It found that after three days, a user retained only 10-20 percent of written or spoken information but almost 65 percent of visual information.

What does that mean for us as online entrepreneurs? No matter how much valuable content you throw at people in the form of text, or spoken words, at the end of the day, visuals are what helps them remember your marketing messages.

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That’s why graphics have never been more important for your online presence than now.  

The good news is, thanks to modern tools like Canva, PicMonkey, Venngage and GIMP, you don’t need to be a design maven to make stunning designs or spend hundreds of dollars on fancy software that is so hard to understand you’ll want to pull your hair out (I’m looking at you, Photoshop!).

And since I know you’re an incredibly saavy entrepreneur, I’m about to show you how to take your graphics to the next level with Canva (a super-cool free tool you can’t afford not to leverage).

It’s an oldy but a goodie and I hope you enjoy it as much as I enjoyed creating it.

 

Plus, today I’m super excited to announce we are expanding our Zilch To Social product suite with our new mini-course, Zero To Branding (the name is still in beta).

We’ll be launching it in the next couple of days as a beta course and if you are interested in becoming a beta member, you can pre-order it here & get an 80% discount. 

This offer is now over, but you can still sign up for the Insider’s List & get branding & design tips + access to exclusive discounts on the course.

ZTB Blog & Facebook Ads

 

Here’s to building stunning brands despite not being designers!

Xo,

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What Grandpa Taught Me About Business

What Grandpa Taught Me About Business

In loving memory of Hipólito Jiménez Vélez…

 

Untitled design

>> February 13, 2013.

June 10th, 2014. I’ll never forget the day my hero took his last breath. But you know what? This isn’t a sad story at all, or so I keep telling myself.

My grandpa ”Polo” was a man of vision (to say the least).

I mean seriously, this man was on top of his game- so much so, he somehow managed to amount a small fortune with nothing but heart, hard work, & a 7th-grade education.

By the time he retired, Grandpa’s net worth was over a million dollars, but we never knew it.

Growing up in the streets of Brooklyn, NY taught him a lot about the hustle.

He was quick on his feet, knew what the market wanted and he wasn’t afraid to take a risk.

But his greatest asset wasn’t his ambition or his insane ability to predict what the next big thing would be and invest it in; it was his undying passion to serve that really took him places.

I don’t remember a time when grandpa (or grandma) weren’t hosting a crazy church event for the youth ministry or mentoring a group of young adults.

They brought home random strangers on a consistent basis who had no place to go and fed & housed them for long periods of time.

His reputation was untarnished at all times.

And because of it, grandpa was known for his good heart, his honesty & his kindness.

Everyone knew they could trust him. And when people trust you, they want to do business with you.

It’s been exactly two years since he passed so I decided I’m finally ready to share the lessons he taught me about running a successful business.

Lesson 1: Don’t do it for the money. 

If you want to make a lasting impact in the word and live a purpose filled life, you need to serve.

Lending a helping hand was in grandpa’s DNA. He didn’t just help others out because of guilt or misguided gratitude, he did it because it brought him joy.

He always passed on his blessings to the community and never thought twice to help someone in need.

Whether that meant driving folks to work in the morning, feeding a hungry student or housing a family member for months, everyone knew they could count on him.

He was a faithful Christian who taught me the importance of tithing, especially when things were tight.

See, grandpa was never one to lecture or be ”preachy”. He never once sat me down to mentor me about business or anything else for that matter. He just lived by a set of principles and we learned from his example.

Lesson 2: Let others do the bragging.

When you are successful, everyone else does the bragging for you.

I never once heard my grandpa boast. He was very proud of himself, but he never let it get to his head.

Stay humble.

Lesson 3: Don’t keep all your eggs in one basket.

From hustling cars to building homes, grandpa never kept his eggs in one basket and it paid off big time.

This man taught me that diversifying my income streams was the path to sustainable financial growth and as time goes by, I stand by this principle more and more.

Lesson 4: Listen.

Grandpa Polo wasn’t a man of many words. He usually preferred listening to speaking, which meant that when he did speak, everyone else would listen.

Now, don’t get it twisted. Just because he wasn’t talkative it didn’t mean he let people run all over him. Quite the contrary…

Grandpa had mad negotiation skills because he was never the first to speak, which of course, always gave him the upper hand.

Lesson 5: Laugh Your Head Off.

Humor was his thing.

He could crack jokes like they were going out of style and I can’t really recall a time he wasn’t smiling and making everyone around him laugh.

Grandpa taught me that in life and business there is a time for everything.

He worked really hard, but he played harder.

After all, what’s the point of building an empire if you can’t enjoy the journey?

Lesson 6: Dress how you want to be addressed.

I’m pretty sure growing up in the 40’s & 50’s turned him into the stylish gentleman that he was.

Always wearing freshly shined shoes and a three-piece suit when the occasion called for it.

Grandpa taught me that success requires you take your business seriously and that commitment is best reflected in the details.

 

Lesson 7: If you fail, dust yourself off quickly.

Not all of grandpa’s businesses succeeded, of course. If they had he would have been even more of a unicorn, but when he failed, he never wallowed.

Instead, he picked himself back up and tried something new and because he didn’t let fear guide his decisions, he kept winning.

Like anyone who has ever experienced loss, I so wish he was still around to cheer me on when I win and help me get back up when I lose.

Lord knows I could certainly use even just a fraction of his wisdom…

But God had other plans.

Grandpa was my hero, my friend. And although I’ll forever miss his tall tales & his loud, welcoming voice every time we walked in the door, his greatest gift to me was his wisdom.

And that’s something not even death can steal away from me.

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Steal My 6 Step Social Media Workflow To Plan & Craft Powerful Social Media Posts

Steal My 6 Step Social Media Workflow To Plan & Craft Powerful Social Media Posts


I’m gonna keep it real. I’ve been staring down at my unmanicured nails for the past week while I type away on my laptop (#NotCute…) because well, it’s been that kind of week… And although I keep saying

I’ve been staring down at my unmanicured nails for the past week while I type away on my laptop (#NotCute…) because well, it’s been that kind of week… And although I keep saying

And although I keep saying ”I have to get this manicure situation under control”, something always pops up that I have to take care of and I forget! If it weren’t for my social media workflow, my content strategy would look a lot like my nails right now. An untamed mess that I know I gotta get under control but never make time to.

An untamed mess that I know I gotta get under control but never make time to.

Sound familiar?

If so, you’re gonna love this week’s post because I’m gonna walk you through the exact workflow my team and I use to plan and organize our social media & online content strategically.

Plus, we created a freebie to compliment this workflow, and I’ll be illustrating how to put it to good use so you can follow along below. 🙂

MY 6 STEP SOCIAL MEDIA PUBLISHING WORKFLOW

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Step #1: Focus On What Matters Right Now

Between servicing clients, picking up the kiddos from summer camp and squeezing in last minute promotions, life as entrepreneurs can get pretty crazy. It’s no wonder we often get so caught up in the details that we totally miss the big picture & often loose our why altogether.

It’s time to get back to the why behind your content.

Why are you even publishing content on social media, to begin with? How will it help you reach your goals for this week? You might be thinking, ”well, I’m on social media to marketing my business, duh!” Of course, you are, but I want to challenge you to get ultra-specific. How can social media benefit your business right now? The first step to publishing any type of content online starts with figuring out exactly what the purpose for that specific content piece really is and if you are not clear on what you want to accomplish with your content it’s going to be really challenging to measure your success.

 

Here are what our goals look like for any given week:

  • Increase our Facebook fan base by 5%.
  • Move 300 Facebook fans to email subscribers.
  • Get ten new Facebook fans to become clients.

Now that we have established our goals, we get to reverse-engineer the outcome. And that is where the magic happens. Since I know what my goals are for the week, I can design social media posts that help me reach those goals.

  • To increase our Facebook fan base by 5%, I know I have to publish more shareable content. For us, that means posting more quotes, short video and going LIVE.
  • To move 300 Facebook fans to email subscribers, I need to share my lead magnets in creative ways & send more traffic to my blog posts.
  • And to get ten new Facebook fans to become clients I can run a fan-only promotion, hop on Facebook Live and talk about my products or invite my fans to a master class or a workshop.

 

Step #2: Have A 5 Minute Brainstorm Sesh

When you are in a rush to create content your creativity can often take a back seat.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

 

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Step #3: Review Your Promotions Calendar

Here’s where you’re probably not capitalizing on your social media.

See, most of us think social media is a publishing game, right? Whoever publishes the most amount of content, gets the most amount of engagement and builds the fastest growing following WINS. Wrong.

You don’t have to have a large following to monetize your social media.

What you do need is to correlate your promotional calendar with your social media posts.

So, let’s say I know this week we are unveiling a new product or we just want to push my consulting services a bit more. Then, I know I am going to be publishing content around those topics.

This works especially well if you are a blogger, a coach or a consultant.

But even if you run a brick & mortar store, you can still use this strategy to entice folks to come into your store or purchase from you online. Has a sale coming up? Getting ready to promote an event? Gearing up to launch a new product? 

Tease & promote the heck out of it and make sure you include promo posts in your publishing schedule.

It’s critical that your social media efforts are actually pushing your business forward, so don’t get busy creating content willy-nilly and start sharing content that meets your business goals.

 

 

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Step #4: Organize Your Posts For Each Channel

Hurray! We’re almost done + this is the fun part.

I like to organize my content into buckets or categories so that I can batch them quickly + it makes it pretty hard to run out of post ideas.

If you want to learn more about content buckets & how you can create them for our own content,

I like to organize my content into buckets or categories so that I can batch them quickly + it makes it pretty hard to run out of post ideas. If you want to learn more about content buckets & how you can create them for our own content, I have an entire blog post on the topic.

Once you figure out exactly what type of content you want to publish, it’s time to organize it all in your planner or a digital tool.

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You can easily plan out your content for up to 5 platforms using my Social Media Post Planner, but remember, it’s not about the quantity, it’s about quality. I would much rather see you create epic content for one social media channel than have you publish ”meh” content on 7 channels.

I would much rather see you create epic content for one social media channel than have you publish ”meh” content on seven channels.

 

Step #5:  Gather Your Visual Assets

Whether you prefer creating images or shooting videos, visual content is exploding right now and it should absolutely be part of your social media workflow.

So this next step is all about gathering your visual assets. I like to keep photos & video I take on my iPhone in a special iCloud folder but if you are using a task management tool like

So this next step is all about gathering your visual assets.

I like to keep photos & video I take on my iPhone in a special iCloud folder but if you are using a task management tool like Trello (affiliate link) or Asana you can upload them directly to a special board or project.

Here are some of my favorite visual content creation tools:

  • Canva – A must-have if you want to design gorgeous graphics & have no design skills.
  • PicMonkey – My go-to photo editing app.
  • Screencast-o-matic – I’ve been using these guys for almost five years now to capture screen videos. Their editing tools are amazing, and I would dare say their software is more intuitive and comprehensive than Camtasia.
  • Legend – This mobile app animates text in a few seconds & you can export it as a GIF or video file.
  • Pixlr – This app is so flippin’ neat. It turns quote graphics into animated videos & even lets you adds music and links to your website.
  • iMovie – Love this app for editing quick video clips on my phone or laptop.
  • VSCO – I found this app recently and love it to edit images on the fly. Their filters are just as beautiful as Instagram’s.
  • MoviePro – MoviePro allows me to customize settings like white balance and ISO on my iPhone’s video cam, which really helps to improve the quality of my videos.

 

Step #6: Schedule Your Content Out

Yay! You’ve made it to the last step.

Now that you have your content written out, your images or videos shot, edited or designed and your promo calendar in sync, it’s time to put your content on autopilot.

At this point, you can choose to do one of two things.

Either schedule your content directly to the tool of your choice (I personally recommend Edgar, Buffer & CoSchedule), OR you can have your VA or an intern handle this part for you.

And just like that, you have a simple but effective social media workflow for you and your team.

You can tick the boxes after you complete each step in your Social Media Post Planner or simply adopt this same model into your task management tool.

 

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So there you have it, your 6 step social media workflow. 🙂

WRAP UP

Now I want to hear from you.

What steps are you in your social media workflow? How are you going to implement what you learned in this post?

I’d love to hear your thoughts in the comment section below.

Until then, stay amazing!

6 Simple Ways To Grow Your Email List With Facebook

6 Simple Ways To Grow Your Email List With Facebook

What if I told you that I can teach you exactly how to grow your email list with Facebook, and, more importantly that it can actually be fun?

Say what you may about the platform, if you ask any industry leader, they’ll tell you something like ‘Facebook just works. Using their ad platform is like printing money.” 

Crazy claims, I know. But as unrealistic as it sounds, people like Kim Garst, Brendon Burchard, and Chalene Johnson have raved for years about how Facebook has exploded their businesses.

The thing is, for quite a while I heard these mavens talk about how they’re growing their email lists on Facebook and thought, ”Okay, yes, Facebook is pretty amazing, but I don’t know about all that. I only have 2k fans and you guys have 300k… big difference.”

I mean, don’t get me wrong, I LOVE Facebook because of all the tools they provide business owners but it wasn’t until I got serious about growing my list that I started to realize how much more profitable Facebook is than any other social network I market my business on.

And, more importantly, that I didn’t have to have a monstrous fan base to grow my email list consistently. Like every. Single. Day.

Allow me to get more specific.

In October of last year, I had a mere 1,200 people on my list, and as grateful as I was for every single one of my subscribers, I knew I needed to get serious about growing my list.

Especially considering I had 5x’s more social media followers. #NOTGOOD.

So I got serious about growing my list with Facebook and by the end of 2015, I had tripled my list.

And so far this year, we doubled it again.

So, where do the majority of email subscribers come from? You guessed it. Facebook.

And don’t think they’re all coming from ads either. So far only 1/3 of my email subscribers come from paid advertising, the rest are all organic leads.

And before you start thinking, ”Oh, that’s only because you teach this stuff, Kim”.

I’m gonna stop you right there, sista (or bro)! With A LOT of love, of course.

I’ve used Facebook to grow the lists of Plastic Surgeons, Art Gallerias, Wellness Coaches, Photographers, Moving Companies, Roofing Companies, Hot Tub Dealers, etc.

So if you are a blogger, a coach or a consultant and you don’t have a list yet, there’s no excuse.

Get your behind in gear and let’s grow your email list with Facebook, shall we?

 

6 WAYS TO GROW YOUR EMAIL LIST WITH FACEBOOK

 

Let’s get into this week’s episode and talk about these 6 ways to grow your email list with Facebook.

 

#1: Get Your Lead Magnet On A Publishing Rotation

If you’re wanting to grow your email list, I am going to assume that you already have a very solid lead magnet.

So tip number one is to put that lead magnet on rotation, which just means you are going to determine how many times per week you will be sharing it on your Facebook page and then you are going to commit to doing just that.

I recommend a minimum of twice per week and a maximum of four times.

Plus, you can get really creative with your post types so you don’t bore your fans with the same updates every week.

One of your posts can be a simple photo of your awesome lead magnet.

 

 

Or maybe post a link. Simple, right?

grow your email list with facebook

 

 

 

 

 

The whole idea is to stay consistent when it comes to sharing your lead magnet.

I can’t tell you how many times I’ve heard, ”I can’t grow my email list with Facebook, no one opts-in.” 

And then I’m like, ”When was the last time you shared your lead magnet?”  The answer is usually ”a few weeks ago”. 

Dude! Do you think your fans are patiently standing by your page to see what you are going to share next? NO!

They have lives. They’re busy so your job is to remind them that your or your brand are alive.

In official marketing terms, it’s called staying top of mind. 😉

 

#2: Pimp Out Your Facebook Page

This means you are going to share your lead magnet link EVERYWHERE.

Make sure it’s included in your page’s short description and add a call-to-action button on your page.

 

 

Bonus points if you promote it on your cover photo!

grow your email list with facebook

 

#3: Create A Video Around Your Lead Magnet

Since last year, Facebook has really been pushing video content and giving video posts a slight boost in reach.

So aligning yourself with Facebook’s algorithm by creating a video post about your lead magnet and you’ll notice your video will reach a lot more people than your traditional link posts do.

Not to mention, video also helps your fans make an emotional connection with your brand, helping you connect with them a lot quicker. Which just means they’ll be more likely to join your list.

 

grow your email list with facebook

 

#4: Go LIVE On Your Facebook Page

I haven’t tried this myself just yet but I’m definitely going to try going LIVE and talking about a topic that is closely related to my lead magnet and then promoting it at the end like Amy.

Definitely, a very smart strategy, especially since Facebook is really pushing LIVE videos right now. 😉

 

#5: Share Your Lead Magnet With Relevant Facebook Groups

This is a phenomenal strategy that has worked really well for my clients but there are two very important things I want you to take into account before you even consider posting your lead magnet to a Facebook group.

#1: Make sure self-promotion is allowed. Most Facebook groups have very specific rules and you will get banned if you break them.

#2: Be subtle and don’t ever lead with a link to your lead magnet. Foster relationships by adding value first, preferable over a few weeks before you attempt to share your lead magnet.

In short, invest in your Facebook group before you expect them to invest in you. People can smell spammers from a mile away.

 

grow your email list with facebook

 

 

#6: Use Facebook Ads To Drive Traffic To Your Blog

 

This, of course, is a more advanced strategy but one you should definitely incorporate.

It’s actually really simple and you can get some great results even if you have a tiny budget.

The whole idea is to drive traffic to a blog post related to your lead magnet that gives value first, and then provide a content upgrade (the opportunity to opt-in for your lead magnet) within the actual blog post.

Below you’ll see a quick video with an example from my own blog.

And while I am not going to go into a lot of details with Facebook ads (that’s reserved for a future blog), make sure you are using the ”Send People To Your Website Objective” and be sure to research your targeting thoroughly before you invest any amount on Facebook ads.

 

 

Other Resources

 

 

WRAP UP

So there you have it, my 6 ways to grow your email list with Facebook.

I hope you take action and start putting one of these strategies into play this week to grow that email list like the rockstar that you are.

Let me know which of these strategies you are going to be implementing this week in the comments below. 😉

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