Making a Social Media Strategy is quite a struggle, at first!
When I first dipped my toes in the social media world I was trying to market my husband’s start-up in a super traditional, non-flashy industry and I had no idea what in the world I was doing.
I was trying to market on 17 different social networks and I had no idea why and even worse, I was completely overwhelmed and getting absolutely nowhere with social media strategy.
It’s crazy to think back on but I would literally spend HOURS on end every week creating ”awesome content” and when I actually got around to publish it I would get crickets…
See, most of us are so used to jumping on auto-pilot and doing things ‘’because we’re supposed to’’ that we rarely take a second to stop & figure out why we’re doing them in the first place.
In other words, we don’t have a clear path or a strategy a clear Social Media Strategy.
THE SOLUTION IS TOTALLY WORTH IT
If you can relate, let me tell you that I so hear you!
You’re going to love this post because trust me, life gets MUCH easier once you have a social media strategy in place.
And although I don’t have to convince you about the importance of designing your own social media strategy ( I mean, there’s a reason why you’re reading this, right?), I do want you to start taking a strategic approach in everything you do in marketing, specifically with social media.
It’s so easy to go around creating content and publishing it on social media because ”it’s a good idea” instead of becoming ultra-strategic with our approach.
One of the amazing students in my flagship course, Zilch to Social emailed me the other day and said ”I feel like I am finally moving forward and not just spinning my wheels” as she referenced how she was setting up a solid social media strategy.
So if you’re totally ”there”, grab a pen and paper (or download my free PDF template below) & answer these simple questions.
LET’S GET INTO THE SOCIAL MEDIA STRATEGY
Chillax, darling. I’m going to walk you through the whole process. 😉
1. FIGURE OUT WHO YOUR DREAM CLIENT IS
This is literally the foundation of your success, not just when it comes to marketing and having a social media strategy but in your businesses as a whole.
The more you know and understand who your dream client is, the easier it will be craft engaging social media content + position your product in a way that makes him/her say ”OMG I so need this!” (if your dream client is a guy I doubt he’ll repeat that exact phrase, but you get the point).
Let’s talk about that for a second. Your dream client is someone who benefits the most from what you have to offer AND is also the type of client you absolutely love working with.
Your dream client is someone who benefits the most from what you have to offer AND is also the type of client you absolutely love working with.
When it comes down to it you pretty much have to become BFF’s with your dream client (metaphorically) and really understand how their brain works.
And by understand how their brain works, I mean get super obsessed with learning about them, yo!
You need to get in their heads and learn as much as you possibly can if you want to find MORE of these dream clients online.
What are their interests?
What kind of lifestyle does he/she enjoy?
What do they struggle with or find challenging?
How can your company solve this problem?
What other pages does he/she follow?
You’ll find an entire list of questions that can help guide you through this process inside the template pack.
If you’ve been in business for a while, chances are you know exactly who this person is – but if you’re just starting out or you haven’t worked with clients or customers, don’t worry. You can always find prospects and interview them.
Figure out where they are active on social media.
Facebook & Twitter are currently the largest social networks, so chances are you can find your dream clients on one of those platforms. However, I don’t want you to make any assumptions.
Think about it, just because you have a Facebook profile it doesn’t mean that you check it every day. Maybe you prefer checking Instagram or hanging out on Periscope. The same applies to your
The same applies to your dreamies (dream clients).
So be sure to ask your current clients or prospects where they hang out online and do your research. It’s one big essential for your social media strategy process.
Put your detective hat on and check out your competitors.
Doing so can give you clues as to where your dream clients hang out online.
Keep an eye on where they are active on social media + check out whether or not they are growing their fan bases and thriving on those networks.
You’ll find a dedicated section inside your template pack where you can save all of your competitor’s information.
Look into partnering with someone who services your audience but is not a competitor.
Using what I like to call, aligned audiences is a fantastic social media strategy.
This is another business who is already established and has an audience who can benefit from your products, programs and services as well.
For Ex. If you are a fitness instructor or coach, you can look for other nutritionists who’s audience is the perfect fit for you but also a great way to add value.
2. GET REALLY SPECIFIC. WHAT ARE YOU GOALS + OBJECTIVES?
It all starts with picking your BIG picture goal and it most likely fits into one of these four categories:
Growing your following
Getting more traffic
Growing your email list (the most important one)
Get more sales
For the next 30 days I want you to pick your big picture goal you are going to stick with.
From there, we are going to break down your goal into daily, weekly and monthly to-do’s so you actually stick with your goal long term.
So let’s break down these goals so you can figure out which one fits you best before implementing your social media strategy.
Big Picture Goal #1: Getting more followers
If you are first starting out and you have less than 100 fans or followers, you have to make it a priority to grow your first 100 fans. Then, focus on getting your first 500 fans and followers and then your first 1000 fans and followers.
If you have less than 500 fans or followers, these need to be your goals. Now, if you have more than 500 fans or followers, you need to focus on big picture goal #2, getting more traffic.
If you don’t have a website yet, forget about setting goals on social media. Work on getting your website up and running first (this is your most valuable online asset).
Boom. So you have 500 or more fans or followers. Awesome. Now, what? Focus on sending traffic back to your website.
Big Picture Goal #3: Growing Your Email List
So goal #3 is to grow that email list! Engagement is great, but email is where those sales are going to happen. So make sure that growing your email list is at the top of your priority list for 2016.
My hubby recently launched his podcast, #EntrepreneurHour (you can take a listen to one of our episodes here) and although he’s still focused on goal #1 which is to grow an audience, he’s also building his list as he grows.
The most successful brands that stand out in the market place have rabid fans AND tons of haters.
4. BECOME CAPTAIN GENEROUS. WHAT DO YOU HAVE TO OFFER?
Value. Value. Value.
People won’t get enough of your free content so figure out what they want and give them lots of it. For free.
Value is basically summed up into three main categories:
You need all three of them to create engaging content that will resonate with your audience, but in reality, one of these categories will speak to your audience the most.
You’ll want to create the majority of your content around that category and sprinkle in the rest.
If you’re a coach, a trainer or a consultant, your audience will probably value education the most.
If you’re a lifestyle brand, your audience will probably gravitate more towards content that is both inspiring and entertaining.
With that in mind, it’s time to plan out your content into categories and set it up on your content calendar.
I learned this strategy from the amazing Laura Roeder and it changed my life.
Creating “content buckets” (or categories) for your posts can really help you stay focused on your overall socail media strategy but also save you tons of time when you sit down to create your content.
So here’s what you do…
Think of the content your audience already resonates with or the content you think they will resonate with and organize them into content buckets.
They can be for example:
I’m just giving you a ton of ideas but you DON’T need these many. I actually have about 6 different categories for mine.
So figuring out what these content buckets are is simple.
Go back to your social media posts and pay attention to what has been successful in the past.
Are you getting a lot of engagement when you post behind-the-scenes photos on Instagram? Put “behind-the-scenes pics” on your content buckets list.
You can also take a look at the highest performing posts from your competitors’ social media posts and get ideas as to what your audience reacts to.
But if you’re just starting out, don’t be afraid to experiment and try new content buckets.
Next, create a schedule for your content buckets to help you determine how often you’ll be posting them out and schedule them out on your content calendar.
You can learn about my favorite tools to create content calendars here OR you can use the interactive content calendar I’ve included in my template pack.
5. ASK THE RIGHT QUESTIONS. HOW WILL YOU MEASURE YOUR SUCCESS?
Aligning your outcomes with your goals is a must.
So if you chose that your big picture goal is going to be growing your audience for the next 30 days, you’re going to be measuring how many fans and followers you acquire during that time period.
You can organize your to-do’s using my social media action plan included on the last page of your template pack.
More importantly, remember to experiment, tweak & repeat.
It’s crucial that you learn what works and what doesn’t so you can do more in less time.
So, there you have it- how to design your own social media strategy in these 5 easy steps.
Now, go out there, test things out & learn what works for your business. 😉
Think of your ”funwork” as simple action steps you’ll love completing.
And here is what I have for ya:
Download the free template pack and block out some time this week to work through each segment.
Don’t rush the process and take your time working through the template and setting up your strategy.
Drop me a line in the comments below with any questions you might have about your audience, setting up your content buckets or really any aspect of your social media strategy.
It’s true. I have a consistency disorder (what?). How to stay consistent is your ticket to development!
Yep… I’ve self-diagnosed and it turns out that I totally suck at being consistent with my content…
Does this happen to you too or is it just me?
How to stay consistent & committed to creating awesome content week in and week out is friggin’ hard for me (it totally drives me crazy).
Every time I realize a whole week went by without posting a new blog or sending my newsletter I literally feel this insane amount of guilt because I know that if I want to stay relevant and leverage my content to the max (not to mention push my business forward) I have to show up like a pro and stay consistent.
If you can relate, then you might be able to learn from my struggle.
I know for a fact that consistency is something tons of entrepreneurs battle with. It’s actually the MAIN challenge my clients have with social media marketing and it really doesn’t surprise me one bit.
How to stay consistent, I mean, between servicing clients, managing our teams and staying focused on meeting deadlines and sale goals, we’re all insanely busy…
So how can we push through our never-ending to-do lists and how stay consistent still?
I’ve battled with my consistency disorder for years and the last six months I’ve been working hard to restructure the way I approach consistency.
To be totally honest, I’m CLEARLY not ”there” yet, but here are three ways I’m getting better and better at it each day on how to stay consistent and deal with it (and you can too).
#1: PLAN AHEAD & BATCH THE HECK OUT OF YOUR CONTENT
For the first time ever last December I planned, scheduled and shot my YouTube videos for the entire first quarter of 2016 in advance.
It was painful.
There were multiple videos I had to re-shoot because the lighting sucked or my mic decided to stop working but I did it.
And although life totally happened and we lost A TON of video clips & audio clips, batching my videos all at once REALLY helped free up my time.
Not to mention ever since we’ve been posting consistently there’s been a 200% increase in subscribers to my channel.
More importantly, I learned a valuable lesson of how to be consistent.
Planning is everything.
Even if things don’t turn out perfectly as planned, just getting out of the ”content rat race” of scrambling to get SOMETHING up & published was extremely freeing for me.
So what can YOU plan in advance?
Maybe it’s carving out 30 minutes next week to refill your Buffer queue with tweets for the next month or sitting down to write a couple blog posts in advance.
Better yet, get yourself an amazing content calendar that motives and inspires you to plan ahead like a champ.
Whatever it is, planning your content in advance has blissful benefits.
#2: GET SUPER ORGANIZED IN EVERY OTHER AREA OF YOUR BUSINESS.
I’ve been using Trello to manage my ”to do’s”, manage my VA’s tasks, collaborate on projects with my clients and even plan my social media content for over three years now.
I mean, I’m obsessed with the thing (I even planned my wedding on Trello) because it saves me so much time and keeps me and my team totally on track.
It’s one of the most powerful tools in my business and it is training me how to be consistent.
But last year I decided to take things to the next level, revamp our entire workflow inside of Trello and man, oh, man, my business runs more efficiently than ever.
I’m telling you this because it’s 2016 and YOU NEED a task management tool in your life, darling.
Organizing your to do’s will give you the bandwidth you need to show up consistently…
Whether that means having more time to plan your Instagram posts or simply carving out a few minutes each week to create those new pins you’ve been meaning to design on Canva, penciling in a new task and crossing it out when it’s DONE can do miracles for your consistency.
Whether you prefer using Trello like I do or a different task management tool like Asana, BaseCamp or Podio, sign up for one if you haven’t done so already.
And if you have, go ahead and schedule some time to figure out how you can improve your workflow & spend LESS time focusing on tasks that simply don’t move your business forward.
Bonus points if you make this FUN by adding a funky new background or using colorful labels to organize your tasks and ”pretty up” your to-do list.
#3: REPURPOSE OLD CONTENT
You don’t have to be content-generation machine 24/7 pumping new content out left and right.
The smartest marketers I know have a repurposing system in place that allows their content to work hard for them, instead of the other way around, one idea on how to be consistent in the game.
So if you hadn’t had the chance to catch up on those videos, definitely click here to sign up for the entire series. You can get access to all of the videos at once so you can design your awesome social media strategy for 2016.
Now, in this video we’re actually going to be learning which social media metrics you’re going to be measuring for the new year – what to track and what to ignore (emphasis on the IGNORE part).
I’m super excited to be talking about this topic because I hear this ALL THE TIME…
”Kim, which metrics should I be measuring? What should I be tracking?”
”It all seems so overwhelming! Kim, I’m not getting a lot of reach and I’m not getting a lot of impressions!”
Social Media Metrics can be crazy confusing but they DON’T have to be.
Today I’m going to spill the beans and share with you the four metrics every business owner needs to be tracking on social media, and then we’ll get a little more specific in terms of what you should be tracking this year to make sure you are staying on track and hittin’ those goals, baby!
It all really comes down to understanding a basic social media strategy which is to grow your following, send people back to your website after you engage with them, and turn them into email subscribers.
So again, 4 easy steps…
Grow your following.
Engage those fans and followers by sending great content and providing value.
Send them back to your website for even MORE value (and hopefully contact you).
And finally, get them to subscribe to your email list so that you can market to them & build that relationship in a more intimate way (plus turn them into buyers).
Now, it’s really important that when you are figuring out what you need to be measuring you don’t get too overly focused on the nitty-gritty, random social media metrics that you don’t need to be tracking.
But before I get into this, if you haven’t watched the first video in this series, Setting Up Your Social Media Metrics Goals, you have to go back and watch that. Trust me, there’s a reason why I had that be the first episode in this series.
Trust me, there’s a reason why I had that be the first episode in this series.
I want you to get super focused and specific on what your social media goals are going to be for the first 30-90 days because your metrics are going to be directly tied to your goals.
I don’t want you to be measuring anything other than the social media metrics that will help you make progress on your goals. Yes, there’s things that you should keep an eye on but nothing that you should really focus on… really.
And sure, there’s things that you should keep an eye on but nothing that you should devote your focus to… really.
So go watch the very first video in our countdown series if you haven’t already and make sure you are super clear on what BIG-PICTURE GOAL is. And then, watch this video so you understand what you should be tracking.
Okay, let’s get to it. The first social media metric you should be tracking is…
FAN BASE GROWTH
If your big-picture goal is to grow your following in the next 30 days, that’s what you need to be tracking. Sure, you can keep an eye on few other things but for now, only track how many fans and followers are you getting and whether or not they’re quality leads.
Number two is super, super important…
This one really depends on the social network, right? On Facebook, it’s going to be likes, clicks, shares and comments. On Twitter, it’s going be retweets, likes and mentions. On Instagram, it’s going to be traffic (link clicks), comments and likes, and so on and so forth – depending on the social network you’re going to be tracking engagement.
Number three is super simple as well…
How many people are coming to your website from your social media pages?
Your website is where you’re actually making transactions. If you’re a retailer then this is where you’re selling your product. If you’re a coach or a consultant then this is where you actually get people to book sessions with you or get more information.
Transactions happen on websites and your website is YOUR domain.
You own it and control every aspect of your web presence, plus it’s your virtual store front and we wanted people from our social networks to come back to it as much as possible.
And then number four is…
BUILDING THAT EMAIL LIST
It’s that you stay top-of-mind with your fans and followers and provide another touch point so that you are staying top of mind all the time.
Remember, you are going to sell to people via email, so the quality of your email list will be directly related to your profits.
So again, those four social media metrics are really important and you should be keeping an eye on all of them, BUT not necessarily focusing on all of them at the same time.
That’s the key here.
I don’t want you to get all frustrated and super overwhelmed with figuring out what you should be tracking when it’s not necessary.
Want to track your follower growth? If that’s what your big-picture goal, then you’re not going to focus on how many likes and comments and shares you got that month. You’re gonna focus on how many followers and fans you got.
None of the other social media metrics are super important if you’re focusing on ONE of them. Yes, you want to keep an eye on your traffic, your engagement, you wanna keep an eye on how many people are actually subscribing to your email list. But you’re not going to freak out and completely get overwhelmed because you’re probably gonna call it quits if you don’t know what you should be tracking.
Again… focus on your big-picture goal. That’s what you’re going to be tracking.
You should NEVER be tracking every single metric out there at once UNLESS (this is a big UNLESS), you’re an advanced marketer or you have a team who’s helping you with all of it.
If you’re a solopreneur and you’re still starting out, or you have a smaller team, then there’s no need to overwhelm yourself by tracking every possible metric under the sun.
Instead, focus on tracking one metric every 30 days. Keep an eye on the rest, but only focus on that specific metric and that’s how you are going to measure your progress and success.
I hope these strategies and these explanations cleared up a lot of your questions. And if it didn’t, definitely leave me a comment below. I want to hear your insight. I wanna hear your questions and definitely wanna help you out with tracking and measuring the right metrics for your business.
YOUR FUN WORK
Alright, so now it’s time for you to take action. Here is your funwork…
Pick ONE metric to track for the next 30-90 days and let me know which metric you’re going to be tracking in the comments below.
Sign up for our #CountdownToZilch series so you never miss out on a new episode + you get even more bonus materials and resources.
Welcome back, gorgeous. Are you ready to take your business to another level knowing how to get more social media engagement?
In this week’s #CountdowntoZilch episode, we’re going to be learning all about boosting your social media engagement and I’m going to be sharing some strategies that I’ve been implementing in the past couple of months that have really helped me.
If you missed any of the videos here’s how to get caught up…
Write on your forehead, whip out a sticky note & attach it to your mirror, tattoo it on your arm if you have to.
I don’t want you to get super caught up in getting LOADS of social media engagement without actually turning those fans and followers into email subscribers.
Of course, you’re going to be growing your following and setting up your entire social media strategy in phases, but just keep an eye on the fact that yes, it’s great to get a lot of social media engagement and I want you to blow up on social media, BUT you have to be strategic about it if you actually want to grow your email list, lock down more clients, and make more sales.
Got it? Good. 🙂
So when it comes to growing your social media engagement, there is lots and lots of tips specifically tailored to whatever platforms you are on, but I’m going to give you some general tips that you should be using across the board and then I’m going to get a little bit more specific on each platform.
The Big Picture of Social Media Engagement Strategy
Know Your Ideal Audience
Your first strategy to get more engagement is simple – know your ideal audience.
This is why video #2 in our sequence was ALL about finding your ideal client and learning more about them because if you don’t get in their head, it’s going to be super hard for you to create content that they resonate with.
A lot of my clients say “Oh, I’m not getting a lot of reach on Facebook that’s why people are not engaging with my content,” or “I don’t have a lot of followers on Twitter and that’s why I don’t have a lot of engagement.”
That’s just NOT always true.
8 times out of 10 when I’m working with a client, I notice that they don’t necessarily know their ideal audience as well as they could (and this is true for most of us including myself).
I am constantly learning and constantly tweaking my strategies because I have new people that are coming into my world from different social networks and they’re in different stages in their business, they’re from different walks of life, they have different objectives…
And so, it’s always important that you’re always keeping your ideal client in mind when you create content.
The better you understand who your ideal client is, the faster you’re going to learn how to create content that really resonates with them for the growth of your social media engagement.
In my business, I noticed that a lot of my clients definitely resonate with motivational quotes and that’s something that’s very general. Most everyone understands that quotes definitely is a source of inspiration and get a lot of engagement, but for some reason, I wasn’t getting as much engagement on some quotes and then I was getting a ton of engagement on others.
So I started to make subtle changes to the way I phrase my quotes. Instead of just creating a quote that is the in third person, I would switch it up in the first person so people would actually share it because it sounded a lot like they were telling or saying that to their friends on Facebook.
Take A Look At What’s Already Working
So what I want you to do is this.
Take a look at what’s already working in your business – what’s already getting a lot of social media engagement? Then, replicate what’s working and take everything else out.
It’s a very simple strategy that a lot of us don’t do often enough.
So maybe once a month, you sit down and take a look at your recent posts – which ones were the most popular? Which ones really didn’t go over very well?
This is something you can do on Twitter as well.
Buffer has a phenomenal analytics tool that organizes your posts via popularity, so you can see which of your posts got the most retweets in the last 30 days, which one got the most clicks, which one got the most replies or likes.
That way you’ll know what’s popular and maybe you can publish that again or you can replicate the type of post and publish it more often. Tiny tweaks like that make a huge difference and I use the same strategy with most of my clients.
One of my clients used to be YOLO Tierra Verde, a publication down in Florida that services more of baby boomers. And so, we really understood that having hyper-local content that’s relevant to that specific area, and publishing quotes that were motivational and inspirational about that specific location really increased our engagement by tenfold.
It’s really important that you understand your ideal audience and creating content around that specific audience that resonates with them.
This is something I’ve mentioned all through our series. This is really important especially if you’re starting out with zero marketing budget. This can be really powerful for you.
I want you to look at a different social media account or a different business that services your same audience and find ways to collaborate. Sometimes you can share each other’s content or you can feature each other on a specific Q&A, maybe a Twitter chat, and so in that way you are moderating each other’s content and helping curate each other’s content.
You’re partnering and sharing that audience by sending them to your page and then sending your audience back to their page. That’s a really good strategy that I’ve used with my clients as well and it’s incredible how much social media engagement you can get when you start partnering with other people.
And finally, this one applies to all of us…
Step Up Your Visual Game
We talked about this all through the year on my blog and I want to make sure that you understand that visuals are processed sixty thousand times faster in the brain than text (to be specific, it’s 64,000x’s).
So it’s a great opportunity to leverage your content and take it up to the next level, get more social media engagement when you are creating visuals that stand out from the crowd.
You can do this by using free resources like Canva and PicMonkey (Canva has also a free Design School, if you want to go through that).
And this way, you can get a better idea of what types of visuals resonate better with your audience.
Rapid Fire Tips To Increase Engagement On Specific Networks
So I’m going to give you 4 Rapid-fire Tips to Increase Engagement on Specific Social Networks…
If you’re on Facebook, video is super, super hot (like burnin’ the house DOWN?).
Share more video.
Whether it be your own video or a video that’s already gone viral – sharing more video content is going to increase your reach dramatically and it’s going to get you more engagement because Facebook favors it inside the newsfeed.
Don’t believe me? Try it out and let me know what your reach looks like.
It’s super important to definitely join a Twitter chat or at least follow a hashtag that’s popular with your audience and start engaging.
Twitter is all about conversation, so if you’re not taking 5 minutes every day, or having your assistant or your VA help you with this, you need to have real conversations with people on Twitter if you really want to increase your social media engagement and increase your following.
If you’re pinning, please make sure you’re pinning at least 1 pin per day. A lot of us tend to go in Pinterest and pin one time and then forget about it. Consistency is really important for social media engagement and in every aspects.
My second tip is to do your research. Look at that specific search bar. Look for keywords on what people are pinning that’s already popular and put those keywords on your description or create content around that without being spammy.
Use that search bar and type in keywords on what people are pinning that’s already popular and put those keywords in your pin description AND create content around those keyword topics (without being spammy).
Partner up with another account that already has a large following who might be willing to feature your content or at least tag your page on their contents.
This is a good way to actually build a following and get more engagement and get more likes.
So that’s it for this video blog.
I hope you found it helpful and if you did, share it with your entrepreneurial friends!
I can’t wait to see you inside the VIP-only dashboard. I’m sure you’re going to get a lot out of it and I can’t wait to hear all about your insight and your success for 2016.
YOUR FUN WORK
Pick ONE of the engagement strategies you learn about today and implement it this week. Record the outcome and tweak it.
Sign up for our #CountdownToZilch series so you never miss out on a new episode + you get even more bonus materials and resources.
I’m so excited to have you back. If this is the very first video you are watching, then you have to go back and definitely binge through the previous videos so you can actually get all the tips and insights on how to plan your social media strategy and how to re-purpose your content for this new year.
So far we’ve learned how to set attainable + measurable social media goals, how to find your dreamies, how to organize and place a strategy behind your content by creating a content calendar AND how to save your posts inside a content library so you never run out of posts ever again… Sweet!
If you missed any of the videos here’s a shortcut…
In today’s video, we’re going to be talking all about how to re-purpose your content so that you don’t feel like a content creation machine 24/7.
I know I definitely did when I first started out and that’s simply not a sustainable way to do social media marketing.
You feel meh?
I’m ultra excited because for the first time ever I’m going to be revealing my system how to repurpose content and it’s super easy to replicate.
Alright, so I wanna start by saying that I actually got this awesome tip and idea from the amazing Chalene Johnson and I’ve been implementing it in my own business for the past couple of months.
I wanted to share it with you because I’ve seen a serious, serious impact in terms of how much traffic I get from my website, how many people actually reach out to become clients, how many purchases of my online courses I’m getting, and I definitely think that it’s something you can use and implement in your own business,
So, a lot of times when my clients come to me they say something like, “You know Kim, I’m running out of post ideas,” or “I have no idea what to be publishing online,” or “I have all this content that I have created on my blog but I just don’t know how to share it,” or, this is a big one, “You know, I’m overwhelmed, I have zero time to be creating social media content. What can I do? I do know that social media is really important if I wanna grow my business, but I just feel completely overwhelmed.”
Can you relate? If so, one of the best strategies to create awesome social media content without spending so much time on is to repurpose that content.
So many of us post content one time on social media and then we expect to get all this traffic and all this engagement, all these likes, all these retweets… and then when it doesn’t happen we want to whale and scream and throw a temper tantrum because we spent all this time, creating that specific piece. Am I right?
REALITY CHECK:Most of our fans and followers, they’re not online when we’re actually publishing our content.
The solution is simple.
Publish your content more than once. You have to be posting your content more than one time, and then repurpose it into different formats.
So how can you re-purpose your content efficiently?
GETTING INTO THE STRATEGY
Here is my strategy on how to re-purpose your content, and this is what I want you to do for your business right now. So pull out your pen and your paper and definitely jot some notes down because you’re gonna want to have all of these different steps written down.
Pull out your pen and your paper and definitely jot some notes down because you’re gonna want to have all of these different steps written down.
Ready? Let’s do it.
The first thing I want you to do is to pinpoint what type of content you already have created for your business.
That can be…
A slide deck presentation
A Blog Post
A Promo Video
A YouTube/ Facebook Video
Whatever it is, I definitely want you to pinpoint what content you’ve already created that’s published in a longer format.
So you don’t want to start by repurposing a social media post necessarily, but more of a longer form type of media that has a little more ”meat” in it.
So for example, it can be a longer video on Youtube, or it can be a promo video, it can also be, like I said, a blog post, an article that you’ve created, maybe it’s a guest post, maybe it’s a slide deck because you’re giving some kind of keynote or you had a speaking engagement.
And so, it’s important that you pinpoint one of those longer format types of content right away and from there we’re actually going to repurpose that content piece into 17 + social media posts. YAY!
Now, if you don’t have a longer format content piece like an article or a video or maybe a podcast, that’s okay. Go ahead and create one.
I know this might be a little bit challenging at first and you might say “I don’t have 20 minutes to write a blog post.”. Yes, you do.
It’s very important that you’re providing original content and actually attracting people back to that content and providing value.
And so, whether it be getting in front of the camera and shooting a video, or actually shooting a screencast guiding your prospects through a step-by-step process, you need to deliver loads of value in a longer form content piece (trust me on this one!).
BREAKING IT DOWN
Let’s break this thing down into actionable steps, shall we? I use this repurposing strategy with my videos and my blogs – feel free to steal it.
Step #1: I assign a video or a blog post to my VA and she’ll go in and select the 5 main points of my video or blog post. Your VA can do this same thing with a podcast, a slide deck, an old article, etc.
Step #2: She turn those 5 main points into tidbits of knowledge, inspiration or wisdom into tweets and she will schedule them out via Buffer.
Step #3: Next, she’s going to repurpose those 5 main points into Facebook posts. They may be in a graphics format with text overlay, they might just be a link back to the article or it may be in a video format if a video is included.
Step #4: We haven’t gotten to this step just yet but the plan is to have her then turn those 5 main points into Instagram graphics with a nice text overlay and schedule them via Hootsuite or Latergramme.
Step #5: Now that you have covered Facebook, Twitter and Instagram it’s time to turn those Instagram graphics into Pinterest Pins. If you have Canva for Work (I highly recommend it) then you know that doing this literally takes two minutes with their Magic Resize feature.
And there you have it! You now have a solid plan to turn one main piece of content into A TON of social media posts.
To be exact, about 20 of them… isn’t that awesome?
Learning how to re-purpose your content can actually be loads of fun.
It’s pretty incredible, I mean there is so much content that you can pull out of that one main piece of content that you’re creating and this isn’t even something that you personally have to do.
Again, you can definitely outsource this or maybe just delegate it over to your virtual assistant. It only takes about an hour tops to repurpose all this content and now you have 17-20 new posts that you didn’t have before.
YOUR FUN WORK
Alright, so now it’s time for you to take action. Here is your funwork…
Go back and take a look at which content piece you will know how to re-purpose your content first and let me know what it will be in the comments below!
Then, I want you to figure out which of these repurposing strategies you’re going to put into place. I know at first it might seem a little bit overwhelming. So, if you’re just starting out, and you don’t necessarily have someone who you can outsource this content to immediately, start working in that direction in terms of having someone on board that can help you even it’s just a very few hours a week, maybe one or two hours a week. I promise, it’s going to be a huge help and the results will blow your mind.
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