As a Social media strategist, to create a content library is part of the whole marketing strategy to keep my business afloat. So how bout you?
Do you ever run out of post ideas for your social media accounts? I know I do. So in this episode in our series, #CountdownToZilch I’m going to teach you exactly how you can create a system that saves every single post you publish online so that you are able to reuse and repurpose your old social media content.
Awesome, right? Think of all the time you spend designing graphics, writing the perfect copy, researching and curating articles and filming your awesome video content.
Now, imagine having a library of content you can pull from whenever your social media queue is empty… How much time would that save you?
I know it saves my team and I HOURS upon HOURS each and every week and it can do the same for you.
Now that we have a legit Content Library in place we have over 500 tweets, 350 Facebook updates and 200 Pinterest pins to pull from whenever our social media post queue runs low and this is a HUGE advantage.
Not only are we able to save a lot of time but we are actually increasing the traffic we send to our website because we can strategize more effectively.
By spending more time analyzing our efforts and less time creating the content itself, we can easily figure out what my audience responds to and what type of posts simply don’t perform well.
BUT, CAN THIS ACTUALLY WORK FOR YOU?
I know you might be concerned about posting updates more than once online and that’s okay. At first, I was too!
I thought to myself – what if my fans and followers read a post twice? How embarrassing! What if they think that I’m lazy or straight up uninteresting?
If you too are wrestling with the idea of posting your content more than once on social, you gotta know that most of your fans are not online when you post anyway, so chances are they are not even seeing your content.
Plus, the average social media user interacts with hundreds of posts on a daily basis and by publishing your content more than once you are giving your fans and followers the opportunity to engage with your content and gain some value.
Now, before we jump into the video tutorial I have to give credit where credit is due. The concept of a Content (or post) Library was an idea I learned from Chalene Johnson last year and I, of course, tweaked it and made it my own.
So let’s get into the episode so I can teach you how to implement this time saving strategy for your own business.
Like anything else, there’s a right way and a wrong way to repurpose and re-share your content. Here are a few rules of thumb to follow.
Make sure your wait 4-5 weeks before re-sharing the same exact post. You can always create a content library variation of the post by switching up the copy or imagery if you want to share it more frequently.
Just because you now have a system to reuse your posts and repurpose them it doesn’t mean you should stop creating new content altogether. Remember that after a while your page will turn sterile and monotone if you don’t freshen things up with new content that is both timely and relevant. So experiment with this strategy and start out by posting 60% new content and 40% reshared or repurposed content. It is a huge part to learn to create a content library old or new.
There are certain social networks where resharing the same exact content is not the best strategy, so definitely use your common sense and intuition. For example, if you have a YouTube channel, re-uploading the same video every couple of weeks is not the best way to repurpose your content.
Other Tools & Resources I Mentioned
IFTT: Use this tool to save your social media posts to Evernote.
Evernote: Use this tool to create your Content Library.
Curious about creating a content calendar and how to do it?
In this episode, we’re going to set up creating a content calendar together.
If you haven’t been following our CountdownToZilch series (all about planning your BEST social media year yet in 2016), you can catch up by watching episode one and two before you dig into this one (this episode is really good but I know you’ll get more out of it if you follow these videos in a sequence).
As you might notice when you watch this episode, I shoot this one from gorgeous Puerto Rico because long-story-short, I lost a ton of my pre-recorded video footage in an OS update (grrrr!!). But that’s okay, the show must go on and I’m sure you will appreciate the change in scenery. 🙂
But that’s okay because I brought along my handy-dandy web cam + a microphone in cased something like this happened and I’m sure you will appreciate the change in scenery. 😉
Like anything else, there’s a right way and a wrong way to creating a content calendar so if you are ready to finally place a strategy behind your content, it’s imperative that you are creating your content calendar one right away.
To find your dream clients on social media is easy yet a challenging process but it will be all worth it when you know how to properly do engage with them.
On this episode #2 of #CountdownToZilch, our social media series all about planning your strategy for 2016, we’re going to be talking all about finding your dream clients on social media.
I’m going to be giving you strategies you can use on 4 different social networks and we might even throw in a bonus one. As you can imagine, there are different strategies for different social networks so we are going to be covering quite of few of those.
YOUR DREAM CLIENTS ON SOCIAL MEDIA. GETTING INTO THE STRATEGY
#1. Get to know your dream client.
Let’s talk about that for a second. Your dream client in social media is someone who benefits the most
And by getting to know them, I mean get obsessed with it, yo! You need to get in their heads and learn as much as you possibly can if you want to find more of your dream clients on social media.
If you’ve been in business for a while, chances are you know exactly who this person is – but if you’re just starting out or you haven’t worked with clients or customers, don’t worry. You can always find prospects and ask them where they hang out online.
#2: Figure out where they are active on social media.
Facebook & Twitter are currently the largest social networks, so chances are you can find your dream cleints on social media in one of those platforms. However, I don’t want you to make any assumptions.
Think about it, just because you have a Facebook profile it doesn’t mean that you check it every day. Maybe you prefer checking Instagram or hanging out on Periscope. The same applies to your dreamies (dream clients).
So be sure to ask your current clients or prospects where they hang out online and do your research.
#3: Put your detective hat on and check out your competitors.
Doing so can give you clues as to where your dream clients hang out online. Keep an eye on where they are active on social media + check out whether or not they are growing their fan bases and thriving on those networks.
#4: Look into partnering with someone who services your audience but is not a competitor.
Using what I like to call, aligned audiences is a fantastic strategy. This is someone who is already established and has an audience who can benefit from your products, programs and services as well.
For Ex. If you are a fitness instructor or coach, you can look for other nutritionists who’s audience is the perfect fit for you but also a great way to add value.
LET’S GET SPECIFIC ON EACH PLATFORM
Use Audience Insights
Use your search bar to look for keywords and groups
Tracking my goals and analyzing my results on social media (and the rest of my marketing) landed my business some major exposure + some amazing clients in 2014.
And I just know it can do the same for you.
The good news is that I’m about to simplify the heck out of this social media goal setting thing so you too can have your very BEST social media year yet.
We’ll talk about tracking your goals and your progress in a later video inside our brand new series, but for now, let’s get this goal setting party started!
This is the perfect time to figure out your social media strategy for good. When it comes to social media goals, like any other type of goal or resolution, we really need to figure out what our big picture, long-term objective is.
If you are doing social media marketing, you probably already have an idea of what your big picture goals are… Like most of us, you want to get in front of your clients, reach more prospects and make more sales.
If you’re a non-profit, your goals might be slightly different, you are on social media to raise awareness and get more donors.
But whatever the case, we are all here to make more transactions and get our message heard in BIG WAYS.
So where do you start with social media goal-setting and how do you make your goals attainable and measurable?
You might be overwhelmed with all the ”to do’s” that are already piling up on your 2016 resolutions list but don’t fret.
I’m going to simplify it.
Let’s Break It All Down
It all starts with picking your BIG picture goal and it most likely fits into one of these four categories:
Growing your following
Getting more traffic
Growing your email list (the most important one)
Get more sales
For the next 30 days I want you to pick your big picture goal you are going to stick with. From there, we are going to break down your goal into daily, weekly and monthly to-do’s so you actually stick with your goal long term.
So let’s break down these goals so you can figure out which one fits you best.
Big Picture Goal #1: Getting more followers
If you are first starting out and you have less than 100 fans or followers, you have to make it a priority to grow your first 100 fans. Then, focus on getting your first 500 fans and followers and then your first 1000 fans and followers.
If you have less than 500 fans or followers, these need to be your goals. Now, if you have more than 500 fans or followers, you need to focus on big picture goal #2, getting more traffic.
If you don’t have a website yet, forget about setting goals on social media. Work on getting your website up and running first (this is your most valuable online asset).
Boom. So you have 500 or more fans or followers. Awesome. Now, what? Focus on sending traffic back to your website.
Your Traffic Goal Checklist
Share more links to your blog, website and lead magnets (these are freebies like discount codes or free information).
Install a Facebook share button on your blogs to make sure your existing readers are spreading the word.
Use short videos to deliver value and drive your fans back to your website for more.
Make sure your page’s about section has a link back to your website or blog.
Use Facebook ads to run a simple traffic campaign (you don’t need a huge budget).
Twitter more often + make sure your tweets have links back to your site.
Install a Twitter share button on your blogs to spread the word.
Use Click To Tweet to make it easier for visitors to share your content.
Update your Twitter bio with a link back to your blog or services page.
Have a call to action on every scope and get clear on where on your website you’ll be redirecting your followers.
Direct your followers to your website or better yet, a landing page where they can sign up for your email list.
Get creative! Write down your URL on a piece of paper and show your followers where they can learn more from you (make that URL as short as possible so they remember).
Make sure there’s a link to your website on your bio.
Let followers know they can learn more over on your website by clicking the link on your bio.
Add the actual URL to your Instagram posts even though they are not clickable because followers can copy and paste them directly into their browser (I’ve seen this become more of a trend in the past couple of months).
Use short video to promote a specific URL and make it short.
Optimize your descriptions with links to related blog posts or lead magnets.
Use YouTube cards to tease your content.
Make sure to redirect your subscribers to your description box to learn more about the topic and sign up for your mailing list.
Big Picture Goal #3: Growing Your Email List
So goal #3 is to grow that email list! Engagement is great, but email is where those sales are going to happen. So make sure that growing your email list is at the top of your priority list for 2016.
My hubby recently launched his podcast, #EntrepreneurHour (you can take a listen to one of our episodes here) and although he’s still focused on goal #1 which is to grow an audience, he’s also building his list as he grows.