I’ve put off creating this video for far too long now because subconsciously sharing how I started my social media marketing business felt a little self-serving (even though it’s one of the highest requested videos on my channel).
It’s funny how mindset can affect everything we do (or don’t do).
Anyhow, because you asked, I decided it was time to talk about my journey or at least the first part of it.
It’s actually really hard, to sum up, everything that has happened in the past almost 4 years of my business so I’ll probably create a part II of this video so I can share how I went from providing services all the way to offering courses and finally landed on a membership site.
WARNING: This is a very broad overview.
There were MANY ups and downs and in-betweens but this is the basic gist and I hope it can serve you. Make sure to stick around until the end because I’m going to offer up 3 tips you probably already know about but haven’t been using to get more clients to your own business.
HOW I STARTED MY SOCIAL MEDIA MARKETING BUSINESS
So, there you have it!
How do YOU attract more clients to your service based business?
Any tips or insight you want to share with our community would be greatly appreciated. 🙂
Creating lead magnets that convert + attract the right kind of prospect is massively important if you want to grow your list, generate more sales and increase your income.
But how do you create a lead magnets that convert? Wait. What is a lead magnet, anyway?
Lead magnets are just freebies you provide to your website visitors or your social media fans in exchange for their names and emails. Aka access to their inbox.
So having a great lead magnet is key if you want to take your list building seriously and grow your subscribers on auto-pilot.
Now, I’ve talked about list building before. In fact, we have a full blown list building guide that will walk you through a 5 step system to growing your list from scratch.
But in this #KimTV episode, I wanted to dig deeper and break down what makes the perfect lead magnet and the ONE strategy you really need to get down pat in order to create a lead magnets that convert like crazy.
HOW TO CREATE LEAD MAGNETS THAT CONVERT
I thought it would be cool to do something a little different.
See, we just released a brand new course inside my membership site, The Business Lounge called The Perfect Lead Magnet and I thought it would be massively helpful if I pulled one of the lessons from that course and published it here on the blog (who loves you?).
So make sure you pull out some pen and paper and get comfy because you’re going to want to take plenty of notes.
Step #1: Understand that what makes an amazing lead magnet is specificity.
Your lead magnet needs to solve ONE specific problem for your audience. Not seventeen problems. One.
Simple concept right? But you might be surprised how challenging it can be at times to narrow down your lead magnet to solve a single problem (hopefully the most pressing one) for your audience.
So let’s take a look at an example:
Which lead magnet do you think will convert better?
A. ”Access My Entire Blogging Resource Library.”
B. ‘‘7 Keys To Writing Blog Posts That Sell Your Etsy Products Like Hot Cakes.”
Ding, ding, ding. Definitely lead magnet B.
And so if you just take some more time to infuse some specificity in your lead magnets, you’re going to be able to stand out & present your lead magnets as irresistible offers your audience will want to devour.
Don’t believe me? Put it to the test.
Go back and audit your old lead magnets. How can you infuse specificity to make them more attractive to your audience?
Ah, Facebook Ads. We all want to jump right in and start seeing the profits right? Well, before you invest your money, here’s how to know if your business is ready to run Facebook Ads.
Yes. You read that right.
Your business may not be ready to run Facebook Ads, yet.
Dun, dun, dun…
In fact, about 80% of the entrepreneurs who reach out to me about helping them run their ads are NOT ready.
And this is something most marketers don’t really talk about.
So in this episode of The Business Lounge Podcast, I want to tackle this issue head on so that the next time you spend your precious cash on Facebook Ads you feel totally confident you’ll turn a profit.
And don’t worry, if your business is not ready to run Facebook Ads just yet, Imma help you get ready, honey!
HOW TO KNOW IF YOUR BUSINESS IS READY TO RUN FACEBOOK ADS
Here are the questions you should be asking yourself before you run Facebook Ads.
#1: Do you know your ideal client intimately?
If you don’t know who your ideal client is, where he/she hangs out on Facebook, what interests they have, which tools they use, which books and magazines they read… it’s going to be really hard for you to find them, let alone convince them to buy from you.
Getting to know your ideal client intimately is a basic business skill that will serve you will in every aspect of your business, specifically when you are trying to reach, engage and connect with this person.
This is the BIGGEST mistake I see entrepreneurs make with Facebook. They simply don’t understand who this person is, where they hang out or what their needs and desires really are.
Stop trying to shoot darts in the dark. Spend time learning about your clients and protect your ROI.
So, how can you learn more about your prospects? Start with these questions.
Want to learn how to get started?
Who can benefit from my offers the most?
Where are they hanging out on Facebook?
What kind of lifestyle do they enjoy?
What books do they read?
What blogs do they read?
What are their biggest challenges and pain points (as it relates to your products)?
#2: Do you have an offer that you’ve already validated?
If you don’t have the right offer, even the most perfectly crafted Facebook Ads will not convert.
If you don’t have clients and customers who’ve given you cold hard cash for your offerings, you’re not ready to run Facebook Ads because you can waste A TON of money trying to get an offer to convert that no one really wants.
Ouch! I know that one stings, but trust me when I tell you, validation is your BFF. You have to make sure you are putting out offers the marketplace actually cares about.
And sometimes as entrepreneurs, we’re too close to our offerings to see the writing on the wall. So how do you validate your idea? Data. Real Money. And More Data.
Here are some ideas you can use at any stage of your product creation process to validate your idea.
Create a waitlist (if the product is not live yet).
Pre-sell your offer.
Create a simple sales funnel and send warm traffic through that funnel to see if your warm audience converts (meaning, folks who know your brand actually want what you are selling).
#3. Do I have a selling system that is already working (aka a funnel)?
If you don’t have a way to make your money back on Facebook, it’s going to be nearly impossible to ROI.
So what you want to do instead, is to create a simple sales funnel that is designed to turn a cold Facebook audience (meaning folks who don’t yet know you) into buyers.
And if you want to skip ahead and start implementing profitable funnels for your online business, we have a full blown course inside of The Business Lounge called, Create Profitable Sales Funnels that will help you design a funnel that converts in a few short steps.
#4: Do you have a budget?
Even if you only have $10 to spare, having a clear budget can save you a lot of heartache in the long run.
When it comes to running profitable Facebook Ads, you want to use campaign stacking, which simply means that you should be running campaigns that build on each other.
I like to run three different types in my business (and this is how I teach my members over on The Business Lounge to run theirs too).
#1. Cold Traffic Campaigns: Designed to introduce my brand to people who don’t yet know me.
#2: Warm Traffic Campaigns: Designed to get the people who already know me (website visitors, fans, etc) to join my email list and purchase from me.
#3: Hot Traffic Campaigns: Designed to remind people who have gone through one of my funnels that they should join one of my programs.
BONUS QUESTION: #5: Are you willing to create massively valuable content?
You need to make a mindset shift and understand people are NOT on Facebook to buy your stuff.Facebook is like a giant, content-powered mega party.
People are there to catch up with friends, discover cool things and learn. And because Facebook is a content-powered platform, you want to blend in and lead with content.
One of the biggest mistakes I see entrepreneurs making is running Facebook Ads campaigns to an audience that does not know them and sending them to a sales page or an order form. It doesn’t convert people!
You gotta be more strategic than that, so instead, use content to promote your products, programs, and services.
And that’s exactly what we teach over on The Business Lounge inside our Smart Facebook Ads program.
Was this process helpful? Is your business ready to run Facebook ads or are you missing a step?
Spill the beans in the comments below and let me know how you’re going to be moving forward.
Oh, the quest to build your email list (from scratch)…
Back when I launched my blog I remember having 4 people on my email list (my boyfriend was one of them) and thinking, how on Earth am I going to grow this list to 1,000 subscribers? Let alone 10,000, 100,000 and 1,000,000…?
It’s going to be impossible!
Now, in the spirit of complete transparency. I have a confession to make.
I didn’t take list building seriously until late 2015 when I was getting ready to launch my first online course, Zilch To Social.
It hurt my sales and my pride. A lot.
Luckily, I course-corrected and over the past year, we’ve systematized the way we approach list building.
Adding 1,500 – 2,000 new subscribers to our email list every single month on autopilot and without using ads has been an awesome start (we plan to double those figures in the next couple of months).
It sounds totally weird to share that fun fact because only a couple months ago adding even just 100 new subscribers for free and without doing any kind of kahuna promotion felt like a marketing fairytale dream.
All this to say, if you’re trying to build your email list from scratch, there. is. hope.
I promise that building your email list gets way easier once you pick up momentum… So how do you pick up momentum?
By approaching list building as a business system rather than a one-off strategy.
See, around here we’re all about teaching you to invest in building business systems that yield results consistently rather than one-time ploys that wither and cost you more time, energy and effort in the long haul.
Your job is to follow the steps AND stick to the plan (even when it feels like your list growth is moving a turtle-speed).
STEP 1: CREATE A FABULOUS (AND HIGHLY-CONVERTING) WEBSITE OR BLOG
Create content yo! It’s the name of the game because you get to give people an excuse to visit your site and learn from you.
The internet is a busy place (sure you’ve noticed) and your prospects are getting bombarded left and right with sales pitches.
So if you are trying to build your list on autopilot, creating content gives you the ability to not only stand out from the crowd but really build a relationship with your prospects and prep them for the sale.
Here are some ideas to start putting out consistent content on a regular basis…
Start A Blog (#duh)
Blogging is one of the easiest ways to start delivering value to your audience (and bribe them to visit your site more frequently and hope on your email list).
Not to mention, it can help your web visitors share your content so you can get discovered by even more like-minded folks.
Launch a Podcast
They’re all the rage right now and it’s no surprise!
Podcasts can get you an insane amount of exposure + help accelerate the relationship-building process because all of a sudden your subscribers realize that you’re an actual person
Whether it be a live show on Facebook or Periscope or a pre-recorded show like I have over on YouTube (#KimTV), video is hot and it can accelerate that know, like and trust factor WAY faster, not to mention it can give you insane exposure.
PROTIP: Whether you choose to launch a blog, a Podcast, a Video Show or a combination of all three, always publish (or embed) that content on your website so you can bring people back to your hub and get them to sign up for your email list.
STEP 2: CREATE OPT-IN INCENTIVES (AKA LEAD MAGNETS) TO BUILD YOUR EMAIL LIST.
Ah, lead magnets! The holy grail of list building (especially if you are trying to build your list quickly and effectively).
We’re going to be dedicating an entire episode just to lead magnets next week (#tease #staytuned) but for now know that lead magnets are a must in order to build your email list from scratch and ultimately, have it grow on autopilot.
So where do you get started with creating highly-converting (and profitable) lead magnets?
Use the steps below to research, validate and create lead magnets that actually entice the right audience to download your lead magnet.s
1. What are your ideal client’s pain points? What are they struggling with?
You can reference the questions you get asked the most for hints on what people really need help with.
2. If you have an existing blog, check out which blog topics are really popular and start creating lead magnets around those topics.
If you’re starting from scratch (meaning you don’t have an audience yet), use tools like BuzzSumo and Quora to search keywords and browse through questions related to your niche or industry so you can get a feel for what people are sharing in your industry via social media and what popular questions they are asking.
3. Talk to your existing clients / future prospects and run a few lead magnet ideas by them.
Getting your lead magnets validated is insanely important. Especially when you’re just getting started and you don’t really know your audience very well.
Remember, we want to make sure that you’re attracting the right audience so that you can build your list with quality prospects (that want to buy what you are selling).
Now that have a lead magnet idea, it’s time to develop your lead magnet and start promoting it!
Here are some key locations on your blog or website where you should place your lead magnet opt-in opportunities.
Have an opt-in form above the fold like Kris Carr.
PRO TIP: Create opt-in incentives related to your blog posts and promote them inside your content. These kinds of lead magnets tend to convert way higher since your readers are already accessing your blog posts because they are interested in that specific topic.
STEP 3: USE SEO TO DRIVE ORGANIC TRAFFIC TO YOUR SITE.
Okay, so now that you have your blog content + your fabulous lead magnet, it’s time to optimize it for discovery (SEO, yo!).
Remember, more eyeballs on your content = more opportunities to capture leads and build your email list.
So without getting too technical, here is how SEO works.
You’ve heard about THE Google, by now right? (Right?!). Platforms like Google and Pinterest (yes, Pinterest is also a search engine) rank their content based on how relevant or useful it is.
Then, they pair that content with the keywords people are using to search for content.
So it’s your job to help point Google and Pinterest in the right direction.
You do this by optimizing your content pieces (aka your blog posts) with keywords or keyword phrases.
And because your goal is to have your blog posts rank at the top of Google and Pinterest when visitors search for your topic, you want to go about this in a strategic way.
Here’s how to do it.
Step #1: Use Keywords.
If your blog post (or content piece) talks all about how to remodel your kitchen on a budget, your keyword might be ”remodel kitchen” or ”remodel kitchen on a budget”.
To determine which keyword to use, simply head over to the Google Keyword Planner or SEMRush and start adding your keywords.
These sites will give you tons of data on which keywords are getting the most search volumes (meaning people are searching for them frequently) and how many people are currently using those keywords to rank on the search engines (competition level).
Step #2: Once you have your keyword, you want to add it to the following areas of your blog post.
A Few Times In the Body of Your Content
Images and Media Alt text
Post Meta Description
If you won a WordPress site, this is way easier because you can use the SEO Yoast plugin to guide you through each step.
PRO TIP: Share your blog post on Pinterest and use keywords there too. Add them to your blog posts’ title (you can enable this via rich pins), on the image, your pin’s description, and your general boards.
STEP 4: USE SMART TRAFFIC TACTICS
Now that you have an awesome content, a dope lead magnet, and some serious SEO juice, it’s time to supercharge your list building efforts with some free traffic.
Now, here’s a disclaimer.
This part is WORK.
Especially if you are just getting started and you want to build your email list QUICKLY… but it is oh, so worth it!
Remember, you want to get as many eyeballs to your content and your lead magnets as possible so you can entice them to sign up for your email list.
That means we have to get pretty serious about getting some exposure and driving traffic.
Here are some ideas to get you started:
Create a no-pitch webinar and reach out to influencers who’s audiences may benefit from it
Pitch yourself to be interviewed in relevant Podcast
Pitch yourself as a guest blogger
Supercharge your social profiles
Start a podcast or a YouTube channel
Hustle on Pinterest and join popular boards in your niche
Get active on Facebook & LinkedIn groups
PRO TIP: Create an exposure plan and outline every strategy you are going to be using to get more traffic and exposure.
Remember that when you start to build your email list. #superimportant
Why? Because the fancy, ninja strategies we’re all hyped about will only be responsible for a small percentage of your success.
What really gets you results is showing up, week after week like the professional that you are to serve your people in BIG ways.
So how exactly do you stay consistent and why does it matter when you are trying to build your email list?
I wrote about my own struggles with consistency here & how I approach consistency in my business but when it comes to list building it’s all about planning your content out in advance and doing so strategically.
These past few days, a huge chunk of my subscribers have been asking me about my recommended books to read this year.
It all started with a conversation I was having with my members on Facebook LIVE inside The Business Lounge Facebook group and turned into a full-blown request to create a list of my favorite marketing books.
So if you too have been wondering which marketing and business-building books I love and rave about, you’re going to love this post.
THE BEST BUSINESS BOOKS EVER…
Here’s a list of my favorite marketing and business books. You should definitely add at least a few to your to-read stash (btw they’re not in any particular order):
Get Rich Lucky B**** by Denise Duffield Thomas – This book is a must-read for every budding entrepreneur, especially you’re a women! Denise teaches you how to really dig deep and figure out what’s holding you back financially. Pick it up.
The Invisible Selling Machine by Ryan Deiss – This is my email marketing bible. Inside, Ryan talks about marketing automation tools and the 5 phases of the customer lifecycle + he shares awesome plug and play email marketing templates you can use right away.
Rework by Jason Fried – This book is all about breaking the norm in business. It talks about how to become more productive, how to market effectively without putting a dent in your wallet and gives you that kick in the pants to think different and ditch excuses.
Ask by Ryan Levesque – Ask is all about discovering exactly what your customers want to buy and the smartest, most effective ways to give it to them systematically. Another book I reach for constantly.
The Conquer Kit by Natalie McNeil – This interactive workbook will help you come up with a fool-proof business plan and effective strategies to pave your company’s way to success.
I absolutely loved filling out my new business plan for the year while I sipped on some hot cocoa last year.
Virtual Freedom by Chris Ducker – If you’re looking for solid pieces of advice about hiring a virtual staff, look no further. Chris Ducker’s book is your bible! (I’ve read this one 3 times already and it sits on my desk so I can reach for it often).
Crush It by Gary Vaynerchuk – You’ve seen Gary’s incredibly inspiring short videos on social media and if you want more, this is a must-read.
Crush it was one of the first business books I ever read and I couldn’t put it down. It walks you through the process of turning your passion into a profitable venture in a real, raw and inspiring style. Plus, I love Gary’s zero excuses philosophy.
Contagious — Why Things Catch On by Jonah Berger – Jonah teaches you the secrets of word-of-mouth marketing, and how to make your products go viral. This is another one of my marketing Bibles.
You’ll learn to understand marketing and business from a pshychological standpoint and the insight he shares is pure cold.
I’ve read this book twice and it’s on my 2017 reading list because it’s THAT good.
How to Win Friends & Influence People by Dale Carnegie – This book is one of the classics. For a long time now, Dale’s smart pieces of advice have helped entrepreneurs become successful and it’s no wonder because he really shows you how to master the art of relationship-building.
Start With Why by Simon Sinek – In this book, Sinek shares how people, organizations, and companies achieve success and how it all starts with asking the question “Why”.
This book transformed my business in more than one way and I highly recommend it, especially if you are just getting started.
The Content Code by Mark W. Schaefer – The Content Code emphasizes the important role of social media in marketing. It’s jam-packed with tons of social media marketing lessons and tips (plus it’s hyper-tactical which is my kind of book).
Inside Jay shares a completely different approach to marketing. It teaches you to come up with marketing strategies that actually helps your customers instead of focusing on just making a profit.
The War of Art by Steven Pressfield – This book is dubbed as the “Sun-Tzu for the soul” and I couldn’t agree more. Steven shares how to identify our inner enemy (which is self-doubt and fear), how to fight it, and how to achieve success.
DotCom Secrets by Russell Brunson – This is a must-read for online entrepreneurs! Another one of my marketing bibles because inside Russell shares his challenges with traffic and conversion while laying out the step-by-step process of crushing your funnels and creating sustainable sales systems.
Plus, it’s packed with smart marketing funnel ideas and sales scripts you can dig inspiration from to create revenue-generating systems the smart way.
There you have it.
17 of my favorite marketing and business books!
Have you read any one of these books? I’d love to hear your feedback so definitely come on over to the comment section and let me know.
Have other books in mind? List them down in the comments section below too.
It’s that time of the year when we re-think our businesses and our lives and set business goals (the awesome kind).
I for one, have a total love-hate relationship with goal setting (can you feel meh?)…
So if you are anything like me, you have to trick yourself into sticking with your goals all year round.
And after many years of trial and error, I have a few tips that can help so that this year you’re not just setting goals that you never actually achieve but instead you plan goals the smart way + set yourself up to achieve them (rather than fail and beat yourself up).
I’m going to teach you how to set goals for your online business and make them stick in three easy steps.
I find that when I’m totally stoked about hitting a goal, I’m way more likely to achieve it than if I’m not.
Check In With Your Business Goals On A Daily Basis
Conditioning your brain to revisit your goals on a daily basis helps you re-connect with your why and get clear on your strategy.
Go back to basics, baby! Sometimes the fundamentals are what we REALLY need to focus on. So as simple as this one sounds, do it!
Make A Plan
Ideas without actions are totally worthless. We all know that as entrepreneurs.
So instead of just making a plan and having your goals down on paper, I want you to go the extra mile and get an accountability buddy who you can brainstorm with, share updates and milestones + celebrate your wins.
My husband Chris, had the idea to ‘meet’ every morning before we go about our day and discuss what we’re working on, the challenges that we are facing and celebrate all the little wins.
We’ve only been doing it for a few weeks and it’s already transformed my business and boosted my revenue (no joke).
In fact, the idea to launch The Business Lounge Podcast came out of one of our ”meetings” and I’m sure it’s going to be a big asset for the business.
Oh yeah, did you hear? We’re launching a The Business Lounge Podcast really soon. Jump on the VIP List to be the first to know when we launch + access some special bonuses. 🙂
We’re super stoked about it. So if you have suggestions for future episodes, definitely let me know in the comments below.
So there you have it!
My top 3 tips to set business goals in 2017 and start getting some momentum especially now that we are halfway through January.
Got other strategies or tips you want to share? Lay it on me in the comments below.