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Ever wanted to market your content to a specific segment of your fans? Me too.
Perhaps you want to promote a specific type of content or posts to new customers and completely different content to existing customers. Or, maybe you have fans all over the globe who speak different languages and you want to cater to their needs individually. How do you make sure your content only reaches the right audience?
Of course, with Facebook or Twitter ads you can practically target your posts to reach anyone you want, but I’m going to show you how to do it organically (meaning for free).
But first, a quick story.
A few years ago one of my very first clients was an awesome university back home (Puerto Rico) and they had quite the challenge.
At the time, they were trying to market their bachelor’s degree program to high school students and their graduate program to senior students, while also engaging their current students to make sure they enrolled with us every year. And they wanted to do it all organically via Facebook (without any ads).
Now, if you think about it, all three of these demographics are in completely different life stages and have different interests.
High school students are into tech and their parents have a pretty big influence on their educational decisions, whereas senior students are either gain the upper hand in a competitive job market or are looking to go back to school to get a promotion and increase their salaries.
Stay with me here.
My point is that making sure your posts reach anyone on Facebook or Twitter is hard enough. So how in the world do you make sure your content and marketing messages land in the news feeds of the right people?
This is how.
Facebook gives you much more flexibility and options in terms of targeting your audience, so take advantage of these options as much as you possibly can.
To enable the narrowed audience feature for your posts follow these easy steps.
Twitter’s segmenting options are limited to a specific country, so this feature would only be useful if you have a worldwide audience and want to share specific updates with fans who live in specific countries.
To enable this functionality inside of HootSuite or SproutSocial follow these easy steps.
Ok, so what if you don’t have fans all over the world or who speak different languages? Check out your Facebook Insights and Twitter Insights for clues about your fan’s specific characteristics or demographics.
I’m almost certain you can find a few ways to segment your posts to make them even more personal and impactful.
I can tell you from experience, every time I see a post in Spanish inside my news feed from a brand that made the extra effort to speak to me in a way that is relatable, it grabs my attention and makes me feel special.
So it’s not just about making sure the right fans get your message, it’s also about standing out from the crowd and connecting with them in a special way.
So there you have it, a few ideas to segment your posts to reach specific audiences on Facebook and Twitter without ads.
But now I want your insight.
How do you publish posts for different audiences on Facebook & Twitter? I’d love to hear all about your strategies and other tools you might use to help segment your messages to diverse audiences on social.
Go ahead, comment below, I’d love to hear all about your social experience.
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Facebook is here to stay.
Some of us love it, some of us hate it, but we all want to get more engagement on the platform.
Sure, you’ve probably heard engagement on Facebook can be a huge thing for you business, you might have even seen some brands explode on the platform, but when it comes to your own Facebook page engagement is not always there.
Facebook is without a doubt a place where awesome engagement can happen, but knowing what to post to get that engagement is a totally different story.
So the question is, what kind of content are brands who are crushing it with their Facebook content and how can you model their strategies for your own brand? Take note. I said model, not copy or plagiarize.
So with a little help from the news feed I curated 24 engaging posts ideas for Facebook that you can implement in your own content strategy right away.
Use them to spark your creativity and create awesome engagement for your own page.
As a preview, I want to take a close look into 5 really engaging posts on Facebook and how they can appeal to you. You can catch the other 19 posts in the handy-dandy cheat sheet I created for you.
Enter your name and email below and get your copy for free right away.
So let’s dig into the preview posts.
Kate Northrup nails this post type every time.
She often captures a cool photo of her hubby doing something fun or silly and uses it make you feel like you are part of her journey. The strategy here is to lure people in by being transparent and connecting with them emotionally.
I get it, not everyone has a personal brand, but the same concept applies to companies large and small.
If you have a product or service, chances are you have people who work with or for you. Use this opportunity to capture personal moments that might not necessarily have anything to do with your brand.
We’ve been telling stories since the days when our ancestors gathered around a fire to tell tall-tales and pass on their culture to their children.
There’s a reason we love TV shows, Magazines and Movies. They all tell engaging, compelling, terrifying and empowering stories.
The same concept applies to social media. Use your visual content to tell stories around your products or just life in general.
Sons of Sawdust are a local company here in Athens, GA and with each piece they produce, they seamlessly tie in a beautiful story about the reclaimed wood they used to create the pieces.
People love their posts because their stories are compelling
And even though not everyone is in the market for a new farm table or a palette wall, the story behind each piece is worth sharing (plus you can bet they are calling Sons of Sawdust when they do need a custom piece).
Doesn’t this photo ”pop”? No pun intended.
But seriously, if you are scrolling down the news feed, you would probably stop and read this post.
Not to mention, it’s content that was not generated by King of Pop. Instead, they curated their post from a fan and shared it on their page.
Brilliant! Fan-generated content is very powerful because it doesn’t just take the creativity work off your hands, it also shows immense social proof, which makes it even more shareable.
Who doesn’t love Simon Sinek’s simple and yet so powerful insight?
You might not think bout it, but your fans appreciate it when you share your own insights and outlook on life to inspire and empower their own.
Value is perceived in many different forms, it’s all about figuring out what your audience considers valuable and doing more of that.
Everyone likes to peek behind the scenes at how things are designed, and eventually come to life.
Photos are amazing for this purpose but videos are even more powerful. Take a look at how Pat Flynn ties behind-the-scenes at his short film for his opening keynote at New Media Expo.
What a clever way to bring people into his life but also promote his key note presentation at NMX!
Can you see how these post all have specific strategies behind them?
It’s time to model the same strategies for your own content.
Here comes the hard part, remember that ideas are easy but implementation is hard (-Guy Kawasaki). So don’t just take a look at the cheat sheet and forget all about it.
I want to challenge you to take action in the next 48 hours. Map our the strategies that you want to implement and start revamping your content slowly.
You don’t have to get it all down in one day, but you certainly have to take action right away if you want to see results.
So if you haven’t already, make sure to download your cheat sheet and revamp your content strategy on Facebook.
Definitely let me know in the comments below if you have other types of posts you’ve seen work awesome on Facebook!
I’ll catch ya next week.
Small audience shame is a real thing.
We’ve all had it at some point.
You know, it’s that feeling you get when you are first kick-starting your social media following and have a whopping follower count of… 6.
And it feels like you are talking into the void.
No comments, likes, shares, subscribers, retweets, mentions, repins… well, maybe one or two here and there.
But nothing ”significant”.
The first phase of growing your following on any social network can be quite frustrating.
But here’s the mindset shift that will help you stay motivated, stick to it and eventually grow.
Step one to turning things around? Be grateful.
Yes, be grateful for your tiny social audience!
I want you to remember that your followers are actual people (not numbers) who have raised their hands (virtually) to hear what you have to say and share.
Whether there are 6 people or 6,000 following you, you should feel honored and grateful that despite all the noise happening on the web these very special people are willing to hear what you and your brand have to say.
Step two is even more meaningful.
I want you to envision the amount of followers you have all gathered in a room to hear you speak.
Are you starting to shift your perspective? I sure hope so.
Remember that things that are nurtured tend to grow, and your social following is no different.
The truth is, your fans and followers can tell when you are demotivated and cutting corners because your social efforts aren’t paying off as quickly as you would like.
Give your fans and followers the very best of you (yes, like the movie) day in, and day out.
And trust the process.
Growth might not happen when and how you expect it, but that shouldn’t matter.
Focus on serving others, spreading kindness, and helping your fans and followers reach their goals.
It’s just like Zig Ziglar says, “You will get all you want in life, if you help enough other people get what they want.”
If you forget everything I’ve said on this episode, remember this.
Staying consistent is everything.
Overnight success is not something that happens to many (and when it does it’s often short-lived & questionable). So don’t think for a second that just because your growth is slow, you won’t be successful.
So the question isn’t how fast can or will you grow?, it’s do you have it in you to be consistent for as long as it takes?
Keep churning, keep rocking and do it with a smile on your face.
Trust me when I tell you, it will pay off.
Do infographics intimidate you? Yeah, me too.
The first (mini) infographic I designed was on Photoshop a few years back, and let me tell you, it was a struggle.
But that all changed when I found Canva.
It’s been about a year since I last wrote about creating infographics on Canva, and since they launched their new infographic templates a few weeks ago, I figured it was time for an updated tutorial.
But hey, I’m not a designer.
I’m just a regular gal, just like you (if you are a gal, but you know what I mean) that loves good design and doesn’t have loads of time to pour into designing infographics.
So if I can do it, so can you.
The more I test and experiment with infographics, the more I realize that creating them doesn’t have to be as complicated as you may think.
So let’s get into the how-to, step-by-step tutorial.
From the response on my previous infographic tutorial, it seems like you guys really enjoyed my previous video on the topic.
So on this tutorial I’m going to guide you through the process of creating this infographic I used for this blog.
Now, keep in mind that you can create an infographic in the format of your preference, but mine is basically just a quick summary of my blog.
I got this idea from the awesome Donna Moritz from Socially Sorted.
So how can you create a powerful infographic in minutes (not hours)? Simple.
Click ”play” below and I’ll show you exactly what to do.
Want to learn how to create amazing social media content? Then you have to sign up for my free social media class. Click below to get started (yes, it’s free!).
How do you create a powerful infographics in minutes? Are there any other tools that you like to use for infographic design?
I’ve tried and loved Piktochart as well, but I would absolutely love to read your insight.
Let me know in the comments below.
Cha-cha-cha-changes! I know, Facebook seems to change all the time and sometimes it’s hard to even keep up.
But hey! It’s great that the marketing platform we all want to learn more about is constantly innovating and updating their channel.
So here we go.
Remember the old Facebook Like Box everyone told you to install on your website?
It’s still awesome and very effective to grow your Facebook likes from your website traffic without sending your traffic to Facebook, like most social media buttons do.
The bad news is, it’s no longer available for installation…
The good news? Facebook has finally decided to give it a pretty big face lift and I happen to think it’s great.
They even changed the name to the Facebook Page Plugin, snazzy, amiright?
So I’m about to show you how to add the new Facebook page plugin on your site without any developer know-how.
Yep, I got all fancy and recorded a tutorial video to show you exactly how to add the new Facebook Page Plugin on Your WordPress site with ease.
If you want even more tips to grow your Facebook following from scratch, you gotta read last week’s post here.
The Facebook Like Box Plugin – You might need this one to make life a bit easier.
The Facebook Page Plugin site in case you want to embed the custom code directly on your WordPress site.
So, what do you think? Would you install the new Facebook Page Plugin on your site or do you prefer the old style?
Let me know in the comments below!