Why You Should Be Grateful For Your Tiny Social Audience

Why You Should Be Grateful For Your Tiny Social Audience

Tiny Social Audiences Rock

Small audience shame is a real thing.

We’ve all had it at some point.

You know, it’s that feeling you get when you are first kick-starting your social media following and have a whopping follower count of… 6.

And it feels like you are talking into the void.

No comments, likes, shares, subscribers, retweets, mentions, repins… well, maybe one or two here and there.

But nothing ”significant”.

The first phase of growing your following on any social network can be quite frustrating. 

But here’s the mindset shift that will help you stay motivated, stick to it and eventually grow.

Being Grateful Changes Everything

Step one to turning things around?  Be grateful. 

Yes, be grateful for your tiny social audience!

 


I want you to remember that your followers are actual people (not numbers) who have raised their hands (virtually) to hear what you have to say and share.

Whether there are 6 people or 6,000 following you, you should feel honored and grateful that despite all the noise happening on the web these very special people are willing to hear what you and your brand have to say.

Step two is even more meaningful. 

I want you to envision the amount of followers you have all gathered in a room to hear you speak.

Are you starting to shift your perspective?  I sure hope so.

Remember that things that are nurtured tend to grow, and your social following is no different.

 

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The truth is, your fans and followers can tell when you are demotivated and cutting corners because your social efforts aren’t paying off as quickly as you would like.

So Ditch The Pity Party And Get Your Head In The Game.

Give your fans and followers the very best of you (yes, like the movie) day in, and day out.

And trust the process.

Growth might not happen when and how you expect it, but that shouldn’t matter.

Focus on serving others, spreading kindness, and helping your fans and followers reach their goals.

It’s just like Zig Ziglar says, “You will get all you want in life, if you help enough other people get what they want.”

Blogs new #KIM (2)

 

 

The Tortoise Always Wins

If you forget everything I’ve said on this episode, remember this.

Staying consistent is everything.

Overnight success is not something that happens to many (and when it does it’s often short-lived & questionable).  So don’t think for a second that just because your growth is slow, you won’t be successful.

So the question isn’t how fast can or will you grow?, it’s do you have it in you to be consistent for as long as it takes?

Keep churning, keep rocking and do it with a smile on your face.

Trust me when I tell you, it will pay off.

much love, Kim

 

How To Create A Powerful Infographic In Minutes (Not Hours)

How To Create A Powerful Infographic In Minutes (Not Hours)

Create A Powerful Infographic In Minutes

Do infographics intimidate you?  Yeah, me too.

The first (mini) infographic I designed was on Photoshop a few years back, and let me tell you, it was a struggle.

But that all changed when I found Canva.

It’s been about a year since I last wrote about creating infographics on Canva, and since they launched their new infographic templates a few weeks ago, I figured it was time for an updated tutorial.

But hey, I’m not a designer.

 

I’m just a regular gal, just like you (if you are a gal, but you know what I mean) that loves good design and doesn’t have loads of time to pour into designing infographics.

So if I can do it, so can you.

The more I test and experiment with infographics, the more I realize that creating them doesn’t have to be as complicated as you may think.

So let’s get into the how-to, step-by-step tutorial.

 

 

The How- To

From the response on my previous infographic tutorial, it seems like you guys really enjoyed my previous video on the topic.

So on this tutorial I’m going to guide you through the process of creating this infographic I used for this blog.

How_To_Grow_Your_Facebook_Following

 

Now, keep in mind that you can create an infographic in the format of your preference, but mine is basically just a quick summary of my blog.

I got this idea from the awesome Donna Moritz from Socially Sorted. 

So how can you create a powerful infographic in minutes (not hours)?  Simple.

Click ”play” below and I’ll show you exactly what to do.

 

Want to learn how to create amazing social media content? Then you have to sign up for my free social media class. Click below to get started (yes, it’s free!).
 


 

Over To You

How do you create a powerful infographics in minutes? Are there any other tools that you like to use for infographic design?

I’ve tried and loved Piktochart as well, but I would absolutely love to read your insight.

Let me know in the comments below. 

 

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How to Add the New Facebook Page Plugin on Your Site

How to Add the New Facebook Page Plugin on Your Site

Out With the Old, In With the New

Cha-cha-cha-changes!  I know, Facebook seems to change all the time and sometimes it’s hard to even keep up.

But hey!  It’s great that the marketing platform we all want to learn more about is constantly innovating and updating their channel.

So here we go.

Remember the old Facebook Like Box everyone told you to install on your website?

Amy Porterfield - Social Media Strategy Consultant

It’s still awesome and very effective to grow your Facebook likes from your website traffic without sending your traffic to Facebook, like most social media buttons do.

 

Blogs new #KIM (11)

 

The bad news is, it’s no longer available for installation…

 

Facebook Like Box

 

 

The good news?  Facebook has finally decided to give it a pretty big face lift and I happen to think it’s great.

They even changed the name to the Facebook Page Plugin, snazzy, amiright?

 

 

So I’m about to show you how to add the new Facebook page plugin on your site without any developer know-how.

 

How to Add the New Facebook Page Plugin on Your Site

Yep, I got all fancy and recorded a tutorial video to show you exactly how to add the new Facebook Page Plugin on Your WordPress site with ease.

 

 

If you want even more tips to grow your Facebook following from scratch, you gotta read last week’s post here.

Resources

The Facebook Like Box Plugin – You might need this one to make life a bit easier.

The Facebook Page Plugin site in case you want to embed the custom code directly on your WordPress site.

Over To You

So, what do you think?  Would you install the new Facebook Page Plugin on your site or do you prefer the old style?

Let me know in the comments below!

much love, Kim

How To Build a Social Media Following on Facebook From Scratch –  The Comprehensive Guide

How To Build a Social Media Following on Facebook From Scratch – The Comprehensive Guide

Starting from Scratch

Trying to grow a following on Facebook from scratch is certainly a daunting task, especially if you don’t have an established online presence elsewhere (say, a blog or website).

But hey, everyone has to start somewhere, right? 

I’ve been getting quite a few emails lately from subscribers asking for strategies on how to launch their Facebook pages from scratch.

There’s nothing more amazing (and terrifying) than launching your ideas into the world.

Blogs new #KIM (5)

So what do you do when you are trying to start on Facebook from scratch with a very limited budget?

That’s exactly what I am going to focus on during the blog post.

Together we’ll define exactly what it is you need to do in order to grow your Facebook following from scratch and turn it into a thriving community.

Plus, I included a great PDF guide at the end that will help you take action right away. 

Staying Consistent

I’m starting off by reminding you to stay consistent with your content is everything.

If you are not consistent, you’ll likely fail at anything you intend to do.  

After successfully starting and growing dozens of Facebook pages from scratch for clients, I can tell you first hand that if you’re not consistent, you’re not going get anywhere with Facebook.

At first, growth will probably be slow, and it might feel like you are wasting your time and talking into the void.

I know it takes a huge amount of discipline, willpower, and focus on staying committed to your social media strategy when you are first starting out, but don’t you quit on me.

It’s totally normal to feel a bit discouraged at first, and if you are going through this right now, you know exactly what I’m talking about.

It will probably take a few weeks to see results, but staying focused is really the key to success here.

So what does focus look like?

Picking a strategy and sticking to it even when it feels like you are running around in circles.

Staying consistent means showing up day in, and day out.  Putting your absolute best content out there, and investing time and effort into your strategy.

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Remember, most things in business (and at times in life) require that you either invest time or money.

And since we are just starting out with a very limited budget (say $50/month), we’re gonna have to invest our time.

I know, I know.  Time is your most important asset, and you’re probably already swamped running your business and trying to make money.

I’m gonna go all Gary Vaynerchuck on you right now and tell you that you gotta either commit or whine about it & quit.  It’s that simple. 

Sticking to your guns and pushing forward no matter what is the only way to succeed at anything in life.

 

How_To_Grow_Your_Facebook_Following

 

 

First Things First

So you’ve probably just set up your new blog, launched your new site and finally signed up for that shiny email marketing software so you can start building your email list.

Before you jump on Facebook on a whim, you have to be sure that this is the right social network for your business.

How do you that?  Super simple.

I created a video over on my YouTube channel all about this jazz, so if you want to learn more about this topic, catch the #KimTV episode here.

Here are the three steps I mention in the video to help you figure it out.

 

Step 1: Are my customers on this platform?

This one is pretty intuitive.  Facebook has over a billion users, so chances are, they are gonna be active on this platform.

But remember, it’s gonna be nearly impossible to grow on a social channel where your audience is not active.

Talk to your current customers or send out a survey to find out if they spend the majority of their social networking time on Facebook.

 

Step 2: Where are my competitors active?

It’s always smart to take a peek at what other people in your industry are doing on Facebook.

But go a bit further, and look beyond your competitors for other businesses who have parallel audiences.

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Here’s an example.  Let’s say that you are a nutritionist, you can also check out personal trainers and supplement companies because nutrition, fitness and health all align with each other.

A trainer in your area will likely have an audience that can benefit from your nutrition services as well – this is often described as a parallel audience.

A really easy way to find your competitors is by doing a quick Facebook keyword search.

I shot this video tutorial a while back that will show you exactly how to ‘spy’ on your competitors on Facebook.

**Jot your competitors down because you’ll need this info later on.

 

Step 3: Do I have the resources to keep up with this social network?

Do some research and figure out what types of activities you need to get down pat on Facebook in order to thrive.

Consider the following:

  • How much time will it take to update this network x amount of times per week?
  • Will you need to spend some time creating high-quality images on a software tool such as PicMonkey or Canva?
  • Will being active on platform eventually require additional staff to do monitoring and customer service?

PRO TIP: I strongly recommend you only take on one to two social networks max at the same time (preferably just one) and really focus your efforts on growing, expanding and leveraging that platform before you expand to other networks. 

When you first start off on social media there is a pretty substantial time (or money) investment involved, so you don’t want to spread yourself (or your budget) too thin.

Personally, I focused almost solely on Facebook.

But of course, there’s a ton of other phenomenal social networks out there.

So my secondary social network is YouTube, it brings me a lot of leads and gets my brand discovered.

But I haven’t focused a ton of my efforts there just yet because I still feel like I need to invest a bit more time on growing my fan base on Facebook and video is pretty time consuming.

My point is,  if Facebook is your primary social network, put your focus there until you have exploited the platform entirely.

 

Standing Out

I’ve written about growing your fan base on Facebook here and here, but I want to go a little more in-depth in this blog post.

 

The first thing you want to think about is who is your ideal client and how are the using Facebook. 

Of course, if you are first starting out, this might involve a little more guess work.

You can start by scoping out the competition and figuring out what is working for them and what is not. 

This way you’ll be able to get a bit more clear on what makes you different.

Facebook is busy place, making your content stand out from the crowd is incredibly important.

Remember those competitors you scoped out on Facebook?  Check out those pages one more time an analyze the content.

You can easily create a spreadsheet like this one to organize the following:

  • Fan count – While you don’t want to focus on the numbers, this will give you a good benchmark.
  • What type of content do they post?
  • What seems to be working and not working for them?
  • Notes and ideas that may come to you as you check out these pages.

 

Experimenting with Content - Google Sheets

 

 

With this information, you can easily determine what will make you stand out from the crowd.

Here are a few ideas…

You might decide that creating short videos on Facebook is how you are going to differentiate yourself because you love video, and it aligns perfectly with what you do.

Gary Vaynerchuck uses this strategy for his #AskGary show, and as you can see, not all his videos have a high production value.  Meaning, you don’t need to get all fancy to make video work for you.

#ThrowBackThursday You can’t say yes to everything .. Some Respect the No

Posted by Gary Vaynerchuk on Thursday, June 4, 2015

 

Perhaps you’ve noticed that most of your competitors are really lacking in the engagement department, so you’ve made it a goal to develop relationships on Facebook by getting creative with your posts.

Madison Social is a hip restaurant in Tallahassee who really understands their clients, (college students) and uses really innovative ways to engage with them on Facebook.

Happy Hour Drink on us? Sounds like a great Thursday in the works. Tomorrow is Throwback Thursday and our version of TBT…

Posted by Madison Social on Wednesday, June 3, 2015

 

Maybe you’ve noticed that no one is really giving away great tips, discounts, tutorials or consultations for free on Facebook, and you are going to use this to become Captn. Generous and share your best stuff consistently.

Amy Porterfield has an awesome podcast, dedicated to creating these really great mini-trainings in each of her episodes.  She also includes free show notes and PDF cheat sheets, worksheets, etc with every single episode.

So when you listen to her podcast, you can put into action everything you learned.

The first step in changing your life is discovering your calling.

If you find yourself wondering if your life is headed…

Posted by Amy Porterfield on Saturday, May 23, 2015

 

Or, perhaps you want to stand out by taking good quality photos and just being real with your fans.

Jennifer McGuire does a phenomenal job at connecting with her fans and being super transparent about her products.

Just a little warning – there are a lot of new releases coming out this week. And they are all really good! I will have…

Posted by Jennifer McGuire Ink on Tuesday, June 2, 2015

 

Are you getting a better idea of what the differentiation process looks like? 

There’s no right or wrong answer here.  Just do your research and go with your gut.

I find that usually gives me the best outcome.

 

Creating Content Consistently

Consistency is something I’ve struggled with in my own business.

Sometimes it’s easy to get too caught up servicing clients, and by the time you get a few spare minutes to work on your own content, you’ve already missed a few days or have -zero creativity left.

So, I’ll share my best tips to save time with your Facebook content and be consistent.

 

#1. Create a content calendar so you know exactly what you are going to be posting and when.

 

#2. Create a posting schedule so you stay on track.

My strategy to stay consistent, inspired, and save time is to organize my posts into categories so I know what I am going to post and when.

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If you want to read a little more about this topic, check out this blog post.

 

#3. Make sure you batch all of your posts in advance using the publishing tool of your preference.

You can check out  a list of the one’s I love the most here, but I recommend just using Facebook’s scheduling functionality.

Check out this tutorial to learn how to do schedule directly on Facebook.

 

#4. Sign up for Canva or another graphic design software, so you can easily create high quality graphics for your social media posts.

 

So funny story- when I first started doing social I was using Power Point to create all of my image overlays…. PowerPoint people!

My point is, there’s no excuse to not create gorgeous imagery these days.

Grab my free Image Creation Toolkit for a full list of awesome tools to help you create amazing imagery for social media.

Or check out my entire tutorial playlist on YouTube on how to find and create gorgeous social media graphics.

 

#5.  Have a social sharing strategy for your blog or any important marketing content.

It’s not just okay to publish your blog posts more than once on Facebook, it is absolutely essential to getting the most amount of engagement and traffic because not everyone who follows you sees everything you post.

Here’s a good base line in terms of how frequently you should share your blog posts on Facebook.

 

Social Media Sharing Schedule

 

Growing Your Page

Of course, we want more fans on Facebook, but these days Facebook is so busy that you either have to create exceptionally unique content that goes viral, or you have to be very intentional about your growth strategy.

Here are the ideas that have worked best for my clients and I.

  • Use the Facebook page plugin on your site.
  • Experiment with using a Facebook Like exit pop-up.
  • Run a great Facebook ad to promote your page.
  • Collaborate with other brands to get more exposure.
  • Go on Facebook live often.

I know you’ve probably heard these strategies time and time again, but from my experience talking to entrepreneurs who complain about these strategies not working, I’ve realized that most people don’t put in the work that is required to have success.

So I’m going to dig in a little more, and go through all of these strategies in more depth.

 

Using the Facebook Page Plugin On Your Site

I don’t know if you’ve heard, but the Facebook Like Box is out.  It’s been replaced with the Facebook Page Plugin and I have to tell you, this is a Facebook update that I love.

It looks really cool and it was about time Facebook gave the ‘ole Like Box a face lift.

Anyway, the Facebook Page Plugin is the perfect solution to promoting your Facebook page on your website without sending traffic away from your webpages.

In other words, people can ”Like” your page within the Facebook Page Plugin, and this way you get them to become fans without disengaging from your website.

Here is a quick tutorial on how to install it on your website.

 

Experiment With A Facebook Exit Pop-Up

Personally, I have never tried one of these exit pop ups on my site, but I have seen them on various websites like Zazzle and I would definitely encourage your to experiment with them.

Screenshot-2014-09-18-16.58.56-620x240

 

 

These bad boy can be easily created with Optin Monster, a super sleek tool to create optin forms without a developer.

Here’s a step-by-step tutorial on how to set up this Facebook Like optin pop up.

Run Facebook Ads

Promoting your page on Facebook doesn’t have to be expensive or totally frustrating. 

Recently I developed a very simple strategy for a few of my clients who don’t have massive budgets so they could grow their Facebook fan base by spending $50-100/month.

That’s about $1.60- $3.33 per day.

The results were fantastic, but naturally varied from one client to the next, because they are all advertising to different types of people on Facebook.

Example #1

Here’s an example of one of the most successful ads we ran.

The copy was simple and to the point.

We also included a call to action at the end so people understood right away what we were asking them to do.

Facebook (1)

 

With Facebook ads you have to make sure to test and tweak.  So after a few weeks of playing with different copy, targeting options and imagery, we hit our sweet spot.

Results

These are the results we had when we ran the ad for a two month period.

New Page Likes: 457  (from people who are our ideal client, not random people)
Total Spent: $151.09

 

Cost: .33 cents/new fan
Reach: 9,641 peeps
CTR: 4.315% (this is a good CTR, which indicates that people engaged with the ad)
Relevancy Score: 7/10 (pretty good, this indicates how well our ad is performing with the specific audience we selected in our targeting)

 

Ad Set Summary (1)

 

Example #2

So this second example is from my own business.

Again, you’ll notice the copy is similar, very short and explains in very clear ways how I will add value to my fan’s lives when they ”LIKE” my page.

I also included two calls-to-action, one inside the actual copy and another one on the image itself.

Remember to keep your image under 20% text so Facebook approves your ad.

This  tool that can help you figure out how much text your ad images have before you submit them to Facebook for approval.

 

Facebook

Results

These were my results for the past 5 months.

New Page Likes: 1,120  (from small business owners and entrepreneurs interested in online marketing)

Total Spent: $339.95

Cost: .30 cents/new fan

Reach: 35,724 peeps

CTR: 2.818% (this is a good CTR, which indicates that people engaged with the ad)

Relevancy Score: 7/10 (pretty good, this indicates how well my ad is performing with the specific audience I selected in my targeting)

 

 

Ad Set Summary

 

How To Create Your Own Ad To Promote Your Page

I decided it was time to create a step-by-step tutorial to show you a few of my best tips to get great results from your promoted page ads.

If you want written instructions, download my free Facebook Likes Ad Guide.

Recap

  • Budget: $50-$100/mo
  • Use custom audiences to fine-tune your targeting and lower your expense.
  • Use great imagery and explain how you will provide value.
  • Play with the bid once your ad is live for a day or two so you don’t spend a lot of money.
  • Expect to pay anywhere from .30- $2.00 per fan depending on how well you craft your ad and the type of audience you are trying to attract (sometimes there’s a lot of other advertisers trying to compete for space in the news feeds of certain type of people and that drives up the cost).
  • Test, experiment and tweak.

 

Taking Action & Staying Organized

So, here comes the fun part.

You need to figure out exactly what resources you will need in order to grow your following on Facebook from scratch.

These resources could be anything from getting an assistant involved, to signing up for Canva.

Next, you want to break down how you are going to accomplish your goal.

We’ll break down the action you need to get done on a daily, weekly and monthly basis to stay on track.

You’ll also want to establish a key metric.  This is just a fancy word to describe how you are going to measure your progress.

Social Tactical Plan

 

 

I created this free, customizable PDF so you fill in your daily, weekly and monthly tasks and stay organized.

Download it here.

Over To You

I hope you found this article to be valuable, and I would love to hear about other strategies you’ve used to grow your following on Facebook from scratch.

Leave your thoughts and suggestions (and even questions) in the comments below.

I’d love to read all about them.

much love, Kim

 

3 Tips To Stay Inspired and Post Great Content on Social Media (Plus, free goodies inside!)

3 Tips To Stay Inspired and Post Great Content on Social Media (Plus, free goodies inside!)

Posting Great Content on Social Media Requires Inspiration. Lots of It.

One of the questions I asked the most usually goes something like this, ”What should I post on social media, Kim?  It’s so hard to keep new ideas flowing.”

Don’t I know it!  

Keeping your content fresh so you can stay top-of-mind with your audience can definitely be a challenge for those of us who don’t have tons of time on our hands.

So I’m going to share with you three of my very best tips to stay inspired, and post great content on social media.

How I Do It

I posted this short video on Facebook a few days ago, and it seemed to get a lot of positive feedback.

So naturally, I turned it into a blog and here it is for ya.

 

Keep a Running List of Ideas

Ok, no.

I know you are probably envisioning me carrying a little notebook everywhere I go and jotting down ideas for Facebook posts as they dawn on me.  Ha!  

Although that’s certainly one way to do it, (and if it works for you, more power to ya!)  I like to digitlize most of my efforts.

So for example, If I’m browsing Facebook and find a great post that sparks my creativity, I save it for later with the save on Facebook feature and carry on with my day.

Facebook

* To find saved posts, simply go to your news feed’s left-hand side menu and you will find a tab named ”Saved”. 

Saved

 

If you’re just browsing the web, however, one of my favorite tools to save web pages is called Pocket.

It allows you to organize web links under various categories and save articles to read them later.

 

Even More Ways To Keep Adding Ideas To Your List

The very best ideas just come to me  when I’m out and about, buying groceries or scoping out new patio furniture.

The other day, for example, my husband Chris and I were exchanging some wedding gift duplicates at Target, and I found this super cool ”Top Pinned on Pinterest” sticker hanging from one of the aisles.

 

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Of course, I snapped a quick pic on my phone to post later on Facebook and show all of y’all a cool way to integrate social into your retail location.

But I’m a little more strategic than that.  

To stay organized,  I immediately shared the photo to my ”Ideas” photo album on iCloud.  This album is usually a huge time saver when it’s time to plan and schedule content for the next couple of weeks because by the end of the month, I have a collection of awesome photos and videos ready to be posted.

 

But say I just had a great idea for a blog post or video that wasn’t inspired by anything in particular, I use Trello to keep my ideas organized in little notes and checklists I can easily jot down while I’m on the computer or type via the phone app if I’m not near my desk.

So by the time I’m ready to schedule content for the upcoming month, I already have loads of ideas, photos and videos to post.  This way, scheduling and planning is a breeze.

 

Use Twitter & Facebook Lists

Try getting inspired with a Twitter or Facebook list.  Looking through other people’s stuff works great for some and not-so-great for others.

But definitely give it a try.

You can use these lists on Facebook & Twitter to filter through the noise and only see posts from other great pages you admire in your industry.

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I have a ton of Twitter (and Facebook) lists.  They help me keep track not just of what other people are doing, but the posts also keep me inspired and in the know.

 

Get your hands on my ”52 Awesome Post Ideas” Cheat Sheet

If you follow me on social, you’ve probably already seen or downloaded my 52 Awesome Post Ideas Cheat Sheet, but if you haven’t, here is your chance.

post_ideas_swipe_file

I packed this Cheat Sheet with post ideas you can use to spark your own creativity and help you come up with more engaging content on the fly.

You can download the cheat sheet here.

Over To You

What are some other ways you stay inspired and post great content on social media?

I’d love to hear your comments and insights in the comments below.

Make sure to take action and integrate one of these ideas into your creative process.

Catch you soon,

Kim

 

 

 

 

 

5 Ways To Increase Social Shares on Your Blog

5 Ways To Increase Social Shares on Your Blog

Increasing Social Shares On Your Blog Isn’t Rocket Science

One of the questions I get asked all the time is, ”How can I get more traffic & shares to my blogs using social media?”.

And it makes total sense.

We’re all trying to get more readers, more subscribers and more clients via our websites.

After all, what good is it to invest hours, upon hours on a great blog post if nobody reads it?  No good.

A great way to get more readers  is to increase social shares on your blog.

Blogging is something I’m still exploring, testing and experimenting with on my own site, so I will be sharing a few super-simple strategies that have worked well for me, as well as new ideas I’ve recently discovered, and I am testing out.

 

First Things First

I’ll assume that you already have a blog or you are interested in creating one for business purposes.

So let’s start from the very basic elements that make up a great, share-worthy blog.

#1 Is my stuff interesting, entertaining or useful? 

This one is huge for obvious reasons.  If your readers are not your ideal clients, OR, if you are simply not writing about topics that interested them, you might as well pack up and move out of the blog-sphere.

What we are trying to accomplish here is not just to get more traffic to your blog from social media, but to actually get more readers who will buy your stuff.  Simple, right?

So on that note, remember not to get too caught up in the numbers.  Focus first of great content, and then move on to the distribution strategies that will get more people to read the darn thing.

 

A tool I use all the time to research blog topics that get shared around the web the most is BuzzSumo.

This online tool lets me type in keywords or phrases, and then gives me a list of the most popular blog posts that are related to those topics.

So by using it, I get to see what headlines and blogs are getting shared the most around the web, and I use those topics to guide my own content.

 

#2 Is my blog easy to read?

Ever been really excited about a headline on a blog post only to click over and find a huge mesh of letters and punctuation marks?  Major turn off.

You can publish the very best content out there, but if your blog posts are BIG BLOCKS of letters and punctuation marks, chances are, people are not gonna read them, let alone share them.

 

Increase_Social_Media_Shares_To_Your_Blog

 

 

Creating a read-able blog is definitely something that I’m still working on myself, so don’t beat yourself up too much if you don’t have this part down yet.

Take action immediately by implementing one of these basic principles and make sure to keep your paragraphs short, clear and clean.

 

#3 Am I writing properly?

This one shouldn’t be confused with with having a formal tone of voice.

We’ll touch on that point, but for now, just make sure you are using proper punctuation, grammar and syntactical common sense.  Simple, right?

We’re all human though (I make tones of grammatical mistakes), so get another pair of eyes to read through your blogs before you publish them.

 

#4 Am I writing like I talk to a friend?

Whenever possible, write as if you were speaking to a friend (assuming you are not publishing an academic blog).

Keep your tone of voice casual, friendly and positive (unless that’s just not you).  People thrive off of all three of those, and they’ll likely come back for more when you are being your true self.

 

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Another tip: Ditch the big words and don’t write for your peers.

Make sure you convey  communicate (see what I did there?) your message in a clear and simple way, so that your audience can easily understand what you are talking about.

 

#5 Am I being myself?

This final tip may sound counter-intuitive, but everything I’ve shared with you up to this point are just good practices.

Sometimes you have to ditch the rules and be your authentic self (in other words, don’t let anything compromise your blog personality).

Derek Halpern from the Social Triggers blog does a phenomenal job at infusing his personality EVERYWHERE on his blog, and it’s working.

 

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So quick recap:

  • Keep it interesting
  • Use short paragraphs
  • Don’t slack on the grammar
  • Talk like you would a friend
  • Be Yourself

 

Tiny Tweaks To Optimize Your Blog For Social Sharing

Use Awesome Images & Make Sharing Them Easy

 

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Images make everything better.  Did you know that our brain processes visual information 60k times faster than text?

It’s no wonder why images are a blog’s best friend.

CoSchedule does an exceptional job at integrating beautiful graphics into their blog.

So test this one out to increase social shares to your blog via images.

Pro Tip: Use Canva to create insanely gorgeous images in a few minutes for free.

 

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But don’t stop here.

Make sure that your blog readers can easily share those awesome graphics in very simple ways.

SumoMe is a great plugin that allows readers to share images when they hover over your blog images.

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Cool, right?

 

Keep Your Meta Data Up-To-Date

Have you ever tried to share a link on Facebook only to find there’s no image automatically populating or the title looks a little weird?  Not good.

This is probably the most common issue I experience when I try to share a blog.

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You always want to make sure to encourage shares, and if your information is not optimized for social networks, chances are people won’t be compelled to click-through to your article from social media sites.

But no worries because it’s an easy fix.

If you own a WordPress site, you can easily edit your social meta data using the WordPress SEO plugin by Yoast. 

Once you install the plugin, simply head over to one of your blog posts and scroll down until you see the WordPress SEO screen.

From there, simply click on the ”social” tab and update the social network’s title, description and custom image.

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Piece of cake!

 

Use A Click To Tweet Button

Using a Click-To-Tweet button is also a phenomenal way to highlight snippets from your blog post that readers can share on Twitter.

If you have a WordPress site, the Click To Tweet plugin integrates seamlessly with your text editor and embeds your content in a pretty little box.

If you don’t have a WordPress blog however, you can easily use the Click To Tweet website and manually encode this feature (plus it’s free!).

 

Optimize Sharing Buttons for Mobile

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This is something I’m still exploring, but most social sharing buttons only have the capabilities for desktop devices (sucks, right?!).

I discovered this plugin thanks to Ian Cleary’s article on Social Media Examiner.

SumoMe takes social sharing to a whole new level by providing social sharing buttons on mobile devices (for free).

 

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Pretty neat, huh?  I only installed this plugin a few days ago, and so far, so good!

 

Share It More Than Once- Create a Social Sharing Schedule

I’m gonna let you in on a little secret.  My clients and I post the same status updates pretty frequently (what?, I know!).

For some strange reason, most of us are obsessed with creating new content and we post our blogs on social media once…

I was recently listening to Pat Flynn’s Smart Passive Income Podcast and he was interviewing Social Media Maven, Laura Roeder.

And she advised to recycle your social media posts (especially the ones linking back to your blog). 

See, the thing we forget is that only a percentage of our audience are online when we publish a post.

So only a fraction of them even see it, let alone feel compelled to click over.

Set your blog on a social media sharing schedule such as the one suggested below.

It’s only a guide based on what I’ve been testing and experimenting with on my own blog, but it’s a great starting point.

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Tool Alert: CoSchedule automates mosts of this social sharing schedule for blog posts inside their awesome tool, so go check it out.


CoSchedule: The Editorial Calendar For WordPress

 Over To You

Which of these 5 ideas to increase blog shares from social media to your blog are you going to put into action right away?

Let me know in the comments below.  I promise to lend you a helping hand if you get stuck in the process.

Talk soon!

Kim

 Good karma is a thing.  Don’t forget to be awesome and share this blog post with your friends. 😉

 

 

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