Making Excuses Is Keeping You Small – How To Quit That Nonsense & Get Back In The Game

Making Excuses Is Keeping You Small – How To Quit That Nonsense & Get Back In The Game

So last week I was catching up on a slew of emails that have been coming in steady with questions from subscribers like you and one of these emails got me all fired up.

Wanna know why?

Because this person (let’s call her Stella) was whining, ranting and making all kinds of excuses about how ”online marketing is so, so very difficult” and how ”growing her business is just not her destiny”.

Total. Melodramatic. Chaos.

And when I say melodramatic chaos, I mean Stella wrote me a full 2-page email rant. And typically, I’m very empathetic with fellow entrepreneurs because I SO get it.

Building a business can be super overwhelming, stressful and frustrating and it’s totally okay to rant… as long as you do something about it.

So I shared 3 strategies she could implement right away to eradicate her overwhelm and grow her business. Her response? The olewoe is me; I simply can’t do it because I don’t have the time, the energy or the resources attitude.

I’m telling you this story because, in my experience, there are two types of entrepreneurs. The ones who are fully committed to succeeding no matter what and the ones who make excuses when things don’t work out how and when they want.

You can always tell one group from the other when there are big changes in the marketplace. The whiners come out of the woodwork with a ”woe is me” attitude (you know the type), while the committed ones buckle down and figure it out.

My point is that every single day you get to choose what type of entrepreneur you are going to be and as we reach the end of the year I want you to re-evaluate your commitment to your business and to yourself. More importantly, I want you to tap into the stories you are telling yourself over and over again about your abilities, your future, and your resources.

Are you going to take your business seriously, buckle down and make it happen?

Or are you going to blame Mark Zuckerburg, your bank account, Wiki Leaks, your in-laws and the internet for not allowing you to break through and grow your business this new year?

The brilliant Marie Forleo says, ”Everything is figureoutable.”

And I couldn’t agree more because here’s the thing, darling…

You can keep convincing yourself that you don’t have the skills, the large fan base, the team, the time, the budget, the accolades or the resources…

OR you can trust that everything is figureoutable in 2017 and then go out and do the work!

I’ll leave you with a paragraph from one of my favorite business books, Rework.

”I don’t have enough time/money/people/experience. Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.” – Rework p.76 (Jason Fried & David Heinemeier Hansson).

I hope you choose the later. 😉



How To Create A Content Marketing Plan For Your Online Business

How To Create A Content Marketing Plan For Your Online Business

It’s that time of the year when we all review our goals and create fun, exciting new plans for 2017!

The team and I have been busy outlining our plans for the upcoming year, and I thought it would be the perfect time to walk you through how we create our content marketing plan + create a sweet new Content Marketing Planner for you. 😉

So in this week’s #KimTV episode, I’m going to walk you step-by-step through the process of creating a simple, yet uber-strategic content marketing plan so you can start 2017 with a fresh new strategy (and you never have to scramble to put out your best content).


Getting Into The Strategy

 Other Resources I mentioned:

Over To You

Got any hot tips on creating a content marketing plan for the new year?

I’d love to hear your takeaways, tips, and insights in the comments below.



How To Create A Social Media Plan For The New Year

How To Create A Social Media Plan For The New Year

The new year is right around the corner and this is the PERFECT time to audit your social media strategy and start making plans to kick some buns in 2017.

And as always, this week we have an uber helpful video that will walk you through the step-by-step process so you can create a social media plan for the New Year that helps you get more leads, close more clients and make a bigger impact.

Plus, we have a great PDF planner to go with it that you can download or print out right away.


How To Create A Social Media Plan For The New Year


Starting the year off with the right mindset and the right tools to plan your marketing is a must.

Especially if you are running an online business.

So I want to encourage you to take what you learned in this video and put it into action right away.

Not tomorrow, or next week… Now. 

Trust me, creating a plan will save you tons of time and will help you achieve results quickly.

Over To You

What were your takeaways from this episode?

I’d love to read your questions, comments and insights so head over to the comments section below and let me know!



Do I Need A Sales Funnel For My Online Business?

Do I Need A Sales Funnel For My Online Business?

By now, you’ve probably heard about sales funnels.

If not from us, maybe from a biz buddy, a college or another strategist on the net.

So I have a question for you.

Have you ever had one of those months where you’re working your buns off to put out awesome content, you’ve taken massive action to grow your list, and you’ve been totally consistent with your social media posts…

But then you check out your bank account only to realize all that hard work isn’t translating into enough revenue?

If so, I get it.  

And by ”I get it” I really mean, I’ve been there (more than once) and it sucks.

A lot.

Like a lot, a lot.

Because let’s be honest… Business isn’t just about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.

Business isn’t all about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.

My hubs, Chris, always says, ”The dream dies when the bank dries, ” and I couldn’t agree more.

But before you get any ideas, I know where you are thinking this whole blog post is headed, and you’re wrong.

If you thought I was going to say that having a sales funnel is the magical revenue fix you’ve been missing, I’m sorry to disappoint. 😉

Because despite the fact that having a sales funnel can absolutely be an amazing way to get more clients and customers consistently, your business may not be ready for one… just yet.

That’s why in this week’s #KimTV episode I’m going to walk you through what a sales funnel really is and help you determine whether this is the right time to start implementing a sales funnel in your business.


Let’s do this.

What Is A Sales Funnel And Do I Need One?



Here’s the thing.

Sales funnels are amazing, but at the end of the day, you have to get clear on who you are trying to serve and how you are going to position your message to your ideal clients.

You can literally build sales funnels all day everyday, and not get a single client or customer.

Why? Because sales funnels are both an art and a science. The art lies in your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience are.

The art is your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience really are.



The science part is the technique (you know, all the sexy ninja strategies everyone likes to talk about). 

What does your customer journey look like and how does it flow?

I wish someone would have sat me down and told me my first sales funnels were failing not because I didn’t have AH-MAZING programs or because my pages weren’t beautifully designed, but because my messaging and my flow weren’t aligned.


Over To You

So now it’s time for you to take action.

Do you know your customers and clients well enough to craft a message that compels them to buy from you?

What are the next steps you can take to design your own profitable sales funnel?

I’d love to read all about it in the comments below.

And if you haven’t yet signed up for our Holiday VIP list, make sure to subscribe below to get access to special bundles on the hottest training programs that will help you uplevel your online biz + some free gifts along the way to take your business to the next level in 2017.

This week, I’m gifting you with three funnel diagrams straight from The Business Lounge Resource Vault that will help you map out your own funnels in 2017.





8 Holiday Promotion Ideas For Your Online Business

8 Holiday Promotion Ideas For Your Online Business

The holidays are upon us!

And I couldn’t be more excited.

See, around here we love celebrating Thanksgiving & Christmas (yes, I am blaring Christmas music in November) and one of the ways we’re kicking off the holidays business-wise is by running our own holiday promotion.

So today I want to share a few ideas you can implement right away to run a successful holiday promotion for your online business, boost your revenue and end the year on a high note.



Let’s get into this week’s #KimTV episode.


8 Ideas To Run A Holiday Promotion For Your Online Business



And remember, you don’t have to discount your products, programs or services if you don’t want to.

Running a profitable holiday promotion is all about building on the value, and there are plenty of ways you can do that without having to discount your offerings.


Here are just a few:

  • Offer Free Shipping
  • Gift With Purchase
  • Partner With A Cause
  • Time & Convenience

And if you are totally okay with discounting your offerings over the holidays, here are a few additional ideas you can implement right away.

  • Launch A Buy More, Save More Event
  • Offer A BoGo Deal
  • Offer A Discounted Amount or Percentage Off
  • Offer A Free Trial


Over To You

So there you have it. Eight ideas to run a holiday promotion for your online business.

Now it’s your turn.

How are you promoting your offerings over the holidays?

I’d love to hear your insights and takeaways in the comments below.

Happy Holidays!






Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Kimberly Jimenez, Online Marketing Strategist

November 3 2016

A few weeks ago I jumped on a Facebook Live broadcast to share a few outsourcing do’s & don’t with you, but I never got around publishing these golden nuggets to the blog, so here they are.

The year was 2013, and I had just quit my cushy 9-5 to launch my business, and although my business was thriving, I was lost in the weeds.

There were dozens of clients that needed to be billed, a website to re-design, videos and blog posts to publish and a whole slew of clients who wanted me to be at their beck and call 24/7.

I knew I needed help and long story short, I hired my first assistant and life changed.

Although it was not all peaches and cream, mainly because I made LOADS of mistakes, I started disengaging from the little things that kept me from moving my business forward, and I’ve never looked back ever since.

See, whether you have a big budget or a tiny one, hiring your first (or next) VA, can help you take some pretty significant leaps forward in your business.

But here’s the thing…

Hiring a virtual assistant or outsourcing your next project isn’t this magical experience that will suddenly create all this free time for you (although it absolutely can).

You have to be intentional about building that relationship and more importantly, you want to have the right expectations.

 Trust me; outsourcing can do wonders for your business but ONLY if you find the right person and you manage the relationship like a true professional (#KeepItProYo!).

So today I want to share with you a few of the do’s & don’ts I’ve learned from working with outsourced parties over the years.

Promise me you won’t jump into hiring until you watch this video. 😉

“So many online business owners start hiring without having a good plan in place…”
Wanna learn more about The Outsourcing Formula? Click here.
Grab a copy of my outsourcing task list below. 🙂
Here’s the link to Chris Ducker’s Virtual Freedom book. I highly recommend it if you are looking to make outsourcing an impactful investment in your business.

Remember, outsourcing can be a huge game-changer, but only if you approach it from a strategic standpoint.

I’ve met way too many online entrepreneurs who are either jaded or have wasted thousands of dollars in outsourcing because they didn’t take the time to research and come up with a solid plan of action.

So whether you are getting ready to hire your first VA or outsource a simple project, make sure you are setting yourself up for success from the get-go.

And, if you want to learn my step-by-step system to find, train and hire outstanding VA’s abroad, check out The Outsourcing Formula.

To get immediate access this powerfully effective training, all you have to do is become a member of The Business Lounge.


Over To You

Do you have any questions about outsourcing? Have you made it work successfully for your business in the past?

Share your insights and takeaways with us in the comments below. 🙂


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