Do I Need A Sales Funnel For My Online Business?

Do I Need A Sales Funnel For My Online Business?

By now, you’ve probably heard about sales funnels.

If not from us, maybe from a biz buddy, a college or another strategist on the net.

So I have a question for you.

Have you ever had one of those months where you’re working your buns off to put out awesome content, you’ve taken massive action to grow your list, and you’ve been totally consistent with your social media posts…

But then you check out your bank account only to realize all that hard work isn’t translating into enough revenue?

If so, I get it.  

And by ”I get it” I really mean, I’ve been there (more than once) and it sucks.

A lot.

Like a lot, a lot.

Because let’s be honest… Business isn’t just about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.

Business isn’t all about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.

My hubs, Chris, always says, ”The dream dies when the bank dries, ” and I couldn’t agree more.

But before you get any ideas, I know where you are thinking this whole blog post is headed, and you’re wrong.

If you thought I was going to say that having a sales funnel is the magical revenue fix you’ve been missing, I’m sorry to disappoint. 😉

Because despite the fact that having a sales funnel can absolutely be an amazing way to get more clients and customers consistently, your business may not be ready for one… just yet.

That’s why in this week’s #KimTV episode I’m going to walk you through what a sales funnel really is and help you determine whether this is the right time to start implementing a sales funnel in your business.

Ready?

Let’s do this.

What Is A Sales Funnel And Do I Need One?

 

 

Here’s the thing.

Sales funnels are amazing, but at the end of the day, you have to get clear on who you are trying to serve and how you are going to position your message to your ideal clients.

You can literally build sales funnels all day everyday, and not get a single client or customer.

Why? Because sales funnels are both an art and a science. The art lies in your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience are.

The art is your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience really are.

 

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The science part is the technique (you know, all the sexy ninja strategies everyone likes to talk about). 

What does your customer journey look like and how does it flow?

I wish someone would have sat me down and told me my first sales funnels were failing not because I didn’t have AH-MAZING programs or because my pages weren’t beautifully designed, but because my messaging and my flow weren’t aligned.

#Teachablemoment.

Over To You

So now it’s time for you to take action.

Do you know your customers and clients well enough to craft a message that compels them to buy from you?

What are the next steps you can take to design your own profitable sales funnel?

I’d love to read all about it in the comments below.

And if you haven’t yet signed up for our Holiday VIP list, make sure to subscribe below to get access to special bundles on the hottest training programs that will help you uplevel your online biz + some free gifts along the way to take your business to the next level in 2017.

This week, I’m gifting you with three funnel diagrams straight from The Business Lounge Resource Vault that will help you map out your own funnels in 2017.

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Xx,

Kim

 

8 Holiday Promotion Ideas For Your Online Business

8 Holiday Promotion Ideas For Your Online Business

The holidays are upon us!

And I couldn’t be more excited.

See, around here we love celebrating Thanksgiving & Christmas (yes, I am blaring Christmas music in November) and one of the ways we’re kicking off the holidays business-wise is by running our own holiday promotion.

So today I want to share a few ideas you can implement right away to run a successful holiday promotion for your online business, boost your revenue and end the year on a high note.

 

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Let’s get into this week’s #KimTV episode.

 

8 Ideas To Run A Holiday Promotion For Your Online Business

 

 

And remember, you don’t have to discount your products, programs or services if you don’t want to.

Running a profitable holiday promotion is all about building on the value, and there are plenty of ways you can do that without having to discount your offerings.

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Here are just a few:

  • Offer Free Shipping
  • Gift With Purchase
  • Partner With A Cause
  • Time & Convenience

And if you are totally okay with discounting your offerings over the holidays, here are a few additional ideas you can implement right away.

  • Launch A Buy More, Save More Event
  • Offer A BoGo Deal
  • Offer A Discounted Amount or Percentage Off
  • Offer A Free Trial

 

Over To You

So there you have it. Eight ideas to run a holiday promotion for your online business.

Now it’s your turn.

How are you promoting your offerings over the holidays?

I’d love to hear your insights and takeaways in the comments below.

Happy Holidays!

Xo,

Kim

 

 

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Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Kimberly Jimenez, Online Marketing Strategist

November 3 2016

A few weeks ago I jumped on a Facebook Live broadcast to share a few outsourcing do’s & don’t with you, but I never got around publishing these golden nuggets to the blog, so here they are.

The year was 2013, and I had just quit my cushy 9-5 to launch my business, and although my business was thriving, I was lost in the weeds.

There were dozens of clients that needed to be billed, a website to re-design, videos and blog posts to publish and a whole slew of clients who wanted me to be at their beck and call 24/7.

I knew I needed help and long story short, I hired my first assistant and life changed.

Although it was not all peaches and cream, mainly because I made LOADS of mistakes, I started disengaging from the little things that kept me from moving my business forward, and I’ve never looked back ever since.

See, whether you have a big budget or a tiny one, hiring your first (or next) VA, can help you take some pretty significant leaps forward in your business.

But here’s the thing…

Hiring a virtual assistant or outsourcing your next project isn’t this magical experience that will suddenly create all this free time for you (although it absolutely can).

You have to be intentional about building that relationship and more importantly, you want to have the right expectations.

 Trust me; outsourcing can do wonders for your business but ONLY if you find the right person and you manage the relationship like a true professional (#KeepItProYo!).

So today I want to share with you a few of the do’s & don’ts I’ve learned from working with outsourced parties over the years.

Promise me you won’t jump into hiring until you watch this video. 😉

“So many online business owners start hiring without having a good plan in place…”
Wanna learn more about The Outsourcing Formula? Click here.
Grab a copy of my outsourcing task list below. 🙂
Here’s the link to Chris Ducker’s Virtual Freedom book. I highly recommend it if you are looking to make outsourcing an impactful investment in your business.

Remember, outsourcing can be a huge game-changer, but only if you approach it from a strategic standpoint.

I’ve met way too many online entrepreneurs who are either jaded or have wasted thousands of dollars in outsourcing because they didn’t take the time to research and come up with a solid plan of action.

So whether you are getting ready to hire your first VA or outsource a simple project, make sure you are setting yourself up for success from the get-go.

And, if you want to learn my step-by-step system to find, train and hire outstanding VA’s abroad, check out The Outsourcing Formula.

To get immediate access this powerfully effective training, all you have to do is become a member of The Business Lounge.

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Over To You

Do you have any questions about outsourcing? Have you made it work successfully for your business in the past?

Share your insights and takeaways with us in the comments below. 🙂

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How To Spend Your First (Or Next) $100 In Facebook Ads To Promote A New Product Or Service

How To Spend Your First (Or Next) $100 In Facebook Ads To Promote A New Product Or Service

So a few weeks ago one of our  The Business Lounge members asked me the following question, ‘Kim if you were spending $100 on ads to promote a new product/service, how would you spend it?

And earlier today I popped into a Facebook live video to answer this question and show you the two campaigns I would run if I were launching a new product or service using Facebook ads on a budget.

It’s actually a very simple strategy that you can use whether you’re just getting your toes wet with FB Ads or you’ve been at it for a while.

 

Getting Into The Strategy

 

Ad Campaign Examples

Cold Traffic Campaign: Running content to a cold audience is a great idea. 

 

Warm Traffic Ad Campaign: Capturing your warm traffic’s name and emails and putting them through a funnel is really smart (and profitable).

 

Hot Traffic Ad Campaign: Start the conversation with existing clients or folks who have gone through your funnel but have not bought yet. 

 

Want To Learn More?

So there you have it, a super simple way to turn cold users on Facebook into buyers using two simple campaigns.

If you wanna learn more about running profitable Facebook Ads, come on over and enroll in my brand new, free class, How To Run Profitable Facebook Ads Campaigns In 3 Simple Steps.

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Over To You

Had any takeaways or insights from this video?

Let me know in the comments below!

Xo,

Kim

7 Fresh Facebook Ads Ideas That Will Work For Your Online Business

7 Fresh Facebook Ads Ideas That Will Work For Your Online Business

This week on The Business Lounge we released the final modules for our Smart Facebook Ads course, and I’ve been reviewing ad copy and creatives for our members.

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So I thought I would share some of the examples I’ve been using to teach them how to craft compelling Facebook Ads for their online businesses with style.

It’s interesting because I remember when I first started running Facebook Ads in 2012, I had NO idea what to create that would entice our audience.

And that seems to be one of the biggest stopping points for creative entrepreneurs these days.

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Four Elements Of An Effective Facebook Ad Creative

So before we dig in, let’s talk about the four elements of an effective ad creative.

  • The Avatar: You need to know who you are speaking to before you ever take a stab at crafting a marketing message they are going to resonate with. What are their pain points and how are you going to solve them?
  • The Hook: This is your value proposition. You need to explain the benefits clearly and concisely. Why should they care about YOUR ad when they can scroll a bit further to see what cousin Mindy is up to?
  • The Copy: This is your messaging, and it’s comprised of your tone and the types of words you use to communicate your value proposition. Will your audience relate to your messaging? Will it stand out? *Make sure you include a clear CTA in your copy.

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  • The Visuals: Whether you create graphics, gifs, videos, slideshows, etc. it’s important that they resonate with your audience and stand out (but only to them). Are your visuals attractive? Will they catch your ideal client’s eye?

 

7 Fresh Facebook Ads Ideas For Your Online Business

Here are 7 of my favorite ad ideas.

I organized them into three, main categories so you can model these proven strategies for your own Facebook Ads campaigns.

Lead Magnet Ideas

#1: I love this ad from Digital Marketer because it’s pure value.

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Their opening line both evokes curiosity while stating the benefits of their lead magnet.

And I love how they break down each benefit of downloading their lead magnet in the ad copy itself. It’s a simple, yet super effective strategy.

 

#2: You’ll find a very similar copy format from Zack Spuckler. Wanna know why?

Because leading with benefits works. 

Especially if you are targeting folks who have never heard of you before (a cold audience).

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But what I want you to pay attention to is the image.

The ad is graphic has three strategic elements that are sure to stop the scroll in the news feed (it did for me).

#1. By including an image of the lead magnet, it becomes visually tangible to the viewer. It’s no longer just a PDF; it’s a workbook and that increases the perceived value of the lead magnet immediately.

#2: A clear and colorful headline grabs attention and the call to action tells the user exactly what to do next (whether they read the entire copy of the ad or skim over it). 

#3: Zach’s photo positions him as an influencer. He’s clearly giving a talk which immediately tells you he’s someone other’s listen to. Awesome visual positioning.

 

Webinar Registration Ideas

 

#3: This ad from Kimra Luna speaks to her audience in a way that represents her brand as a whole. that is uniquely her.

She’s uniquely her all around and it works like gang-busters.

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If you’ve run value-add Facebook ads in the past, you know that a great indicator that you have winning ad is that folks start tagging their friends in it.

Kimra knows this and she encourages it openly. Smart gal.

 

#4: Rusell Brunson is always innovating with cool strategies.

Who says you can only use conversions or website click objectives to run profitable ads?

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Facebook live videos are incredibly effective (especially if they have emoticons… kidding) and it’s a great idea to run popular Facebook live video replays as ads.

 

#5: Lewis Howes produces some amazing videos.

Why not use them to run ads to his webinar workshop?

Not only is his ad copy leading with clear benefits, his video ad is really engaging and definitely speaks to his target audience’s desires.

 

Product Sales Ideas

 

#6: Okay, so far these ads are great examples of value-first content, but what if you are selling a product directly to your (hopefully) warm audience?

Simple Green Smoothies always creates gorgeous images that draw their audience in.

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Plus, this carousel ad is the perfect format to showcase their delicious 7-Day Reset program.

 

#7: Rick Mulready’s retargeting ad leads with a clear testimonial and that’s a phenomenal strategy.

Social proof is gold to any business, so give this strategy a try for your own advertising campaigns.

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Over To You

Got other Facebook Ads ideas that have worked for your online business?

We want to hear about them!

Post them in the comments below & if you have any questions, let me know as well.

Xo,

Kim

 

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Blog: How To Create A Social Promotion Plan For Your Blog

Blog: How To Create A Social Promotion Plan For Your Blog

If you’ve ever dug through your analytics only to find out 4 of your Instagram follower are actually coming over to your site and reading your content, you’re not alone.

I’ve been there and I get how frustrating it can be to work REALLY hard on a gangsta’ piece of content for your blog and then get… crickets.

So in this #KimTV episode, I’m going to show you exactly how to create a winning blog promotion plan to send more traffic from social media to your content.

BONUS: We created this dope Blog Promotion Plan Worksheet to help put what you learn into action.

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Diggin’ Into The Strategy

Your Blog Promotion Plan

So let’s break down this blog promotion plan into the specific social networks you are using to get your message out there.

Remember, you don’t need to use all of them, okay?

Just focus on the ones that either show the most promise or are moving the needle forward in your business.

Facebook

  • On Day One: Share a link post.
  • On Day Three: Go live on Facebook to summarize the key points you covered in your blog post. 

Or, simply record a video and upload it to Facebook natively (meaning don’t share it from another channel, upload it directly to your page).

Make sure to add a link back to your blog post and viola!

  • On Day Ten: Turn a key point you covered in your blog post into an image or ”quick tip”. 
  • Day Fourteen: Create some slides in Canva and post a slideshow on Facebook. 

Make sure to always include a link back to your blog post.

And from there, keep using this system to repurpose and recycle your content.

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Twitter

  • Day One: Tweet out a link.
  • Day One (3 hours later): Change the caption and tweet out another link.
  • Day Three: Share a clip of the video you created on the FB live or pre-recorded.
  • Day Seven: Create a Twitter Moment and start collecting all the tweets related to your blog posts.
  • Day Ten: Share another link but this time include an image.

Instagram

  • Day One: Post an image with a text overlay of your blog title and link your blog post in your bio link. **Quick Tip: I love using Later because it manages Instagram links really effectively.
  • Day Three: Post an Instagram story about your blog, preferably in a video format to introduce the blog post content to your audience in an interactive way. Include a call to action at the end.
  • Day Seven: Post a clip of the video you posted on Facebook and repurpose it.
  • Day Ten: Share the same ”quick tip” image you created for Facebook.

Pinterest

  • Day One: Design beautiful image, add a link and pit it to your boards.
  • Day Three: Change the caption of the pin and the image and pin it up to your board.
  • Day Ten: Pin a link to your video.

YouTube

On day one…

  • Upload your video.
  • Make sure you add a link back to your blog post in the description.
  • Add YouTube cards to your video with the pertinent links to your blog/website.

 

Over To You

Have any insights and takeaways you wanna share?

Let me know in the comments below. 🙂

Xo,

Kim

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