Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Outsourcing Do’s & Don’ts For Online Businesses

Kimberly Jimenez, Online Marketing Strategist

November 3 2016

A few weeks ago I jumped on a Facebook Live broadcast to share a few outsourcing do’s & don’t with you, but I never got around publishing these golden nuggets to the blog, so here they are.

The year was 2013, and I had just quit my cushy 9-5 to launch my business, and although my business was thriving, I was lost in the weeds.

There were dozens of clients that needed to be billed, a website to re-design, videos and blog posts to publish and a whole slew of clients who wanted me to be at their beck and call 24/7.

I knew I needed help and long story short, I hired my first assistant and life changed.

Although it was not all peaches and cream, mainly because I made LOADS of mistakes, I started disengaging from the little things that kept me from moving my business forward, and I’ve never looked back ever since.

See, whether you have a big budget or a tiny one, hiring your first (or next) VA, can help you take some pretty significant leaps forward in your business.

But here’s the thing…

Hiring a virtual assistant or outsourcing your next project isn’t this magical experience that will suddenly create all this free time for you (although it absolutely can).

You have to be intentional about building that relationship and more importantly, you want to have the right expectations.

 Trust me; outsourcing can do wonders for your business but ONLY if you find the right person and you manage the relationship like a true professional (#KeepItProYo!).

So today I want to share with you a few of the do’s & don’ts I’ve learned from working with outsourced parties over the years.

Promise me you won’t jump into hiring until you watch this video. 😉

“So many online business owners start hiring without having a good plan in place…”
Wanna learn more about The Outsourcing Formula? Click here.
Grab a copy of my outsourcing task list below. 🙂
Here’s the link to Chris Ducker’s Virtual Freedom book. I highly recommend it if you are looking to make outsourcing an impactful investment in your business.

Remember, outsourcing can be a huge game-changer, but only if you approach it from a strategic standpoint.

I’ve met way too many online entrepreneurs who are either jaded or have wasted thousands of dollars in outsourcing because they didn’t take the time to research and come up with a solid plan of action.

So whether you are getting ready to hire your first VA or outsource a simple project, make sure you are setting yourself up for success from the get-go.

And, if you want to learn my step-by-step system to find, train and hire outstanding VA’s abroad, check out The Outsourcing Formula.

To get immediate access this powerfully effective training, all you have to do is become a member of The Business Lounge.

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Over To You

Do you have any questions about outsourcing? Have you made it work successfully for your business in the past?

Share your insights and takeaways with us in the comments below. 🙂

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How To Spend Your First (Or Next) $100 In Facebook Ads To Promote A New Product Or Service

How To Spend Your First (Or Next) $100 In Facebook Ads To Promote A New Product Or Service

So a few weeks ago one of our  The Business Lounge members asked me the following question, ‘Kim if you were spending $100 on ads to promote a new product/service, how would you spend it?

And earlier today I popped into a Facebook live video to answer this question and show you the two campaigns I would run if I were launching a new product or service using Facebook ads on a budget.

It’s actually a very simple strategy that you can use whether you’re just getting your toes wet with FB Ads or you’ve been at it for a while.

 

Getting Into The Strategy

 

 

> SUBSCRIBE ON ITUNES <

 

Ad Campaign Examples

Cold Traffic Campaign: Running content to a cold audience is a great idea. 

 

Warm Traffic Ad Campaign: Capturing your warm traffic’s name and emails and putting them through a funnel is really smart (and profitable).

 

Hot Traffic Ad Campaign: Start the conversation with existing clients or folks who have gone through your funnel but have not bought yet. 

 

Want To Learn More?

So there you have it, a super simple way to turn cold users on Facebook into buyers using two simple campaigns.

If you wanna learn more about running profitable Facebook Ads, come on over and enroll in my brand new, free class, How To Run Profitable Facebook Ads Campaigns In 3 Simple Steps.

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Over To You

Had any takeaways or insights from this video?

Let me know in the comments below!

Xo,

Kim

7 Fresh Facebook Ads Ideas That Will Work For Your Online Business

7 Fresh Facebook Ads Ideas That Will Work For Your Online Business

This week on The Business Lounge we released the final modules for our Smart Facebook Ads course, and I’ve been reviewing ad copy and creatives for our members.

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So I thought I would share some of the examples I’ve been using to teach them how to craft compelling Facebook Ads for their online businesses with style.

It’s interesting because I remember when I first started running Facebook Ads in 2012, I had NO idea what to create that would entice our audience.

And that seems to be one of the biggest stopping points for creative entrepreneurs these days.

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Four Elements Of An Effective Facebook Ad Creative

So before we dig in, let’s talk about the four elements of an effective ad creative.

  • The Avatar: You need to know who you are speaking to before you ever take a stab at crafting a marketing message they are going to resonate with. What are their pain points and how are you going to solve them?
  • The Hook: This is your value proposition. You need to explain the benefits clearly and concisely. Why should they care about YOUR ad when they can scroll a bit further to see what cousin Mindy is up to?
  • The Copy: This is your messaging, and it’s comprised of your tone and the types of words you use to communicate your value proposition. Will your audience relate to your messaging? Will it stand out? *Make sure you include a clear CTA in your copy.

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  • The Visuals: Whether you create graphics, gifs, videos, slideshows, etc. it’s important that they resonate with your audience and stand out (but only to them). Are your visuals attractive? Will they catch your ideal client’s eye?

 

7 Fresh Facebook Ads Ideas For Your Online Business

Here are 7 of my favorite ad ideas.

I organized them into three, main categories so you can model these proven strategies for your own Facebook Ads campaigns.

Lead Magnet Ideas

#1: I love this ad from Digital Marketer because it’s pure value.

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Their opening line both evokes curiosity while stating the benefits of their lead magnet.

And I love how they break down each benefit of downloading their lead magnet in the ad copy itself. It’s a simple, yet super effective strategy.

 

#2: You’ll find a very similar copy format from Zack Spuckler. Wanna know why?

Because leading with benefits works. 

Especially if you are targeting folks who have never heard of you before (a cold audience).

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But what I want you to pay attention to is the image.

The ad is graphic has three strategic elements that are sure to stop the scroll in the news feed (it did for me).

#1. By including an image of the lead magnet, it becomes visually tangible to the viewer. It’s no longer just a PDF; it’s a workbook and that increases the perceived value of the lead magnet immediately.

#2: A clear and colorful headline grabs attention and the call to action tells the user exactly what to do next (whether they read the entire copy of the ad or skim over it). 

#3: Zach’s photo positions him as an influencer. He’s clearly giving a talk which immediately tells you he’s someone other’s listen to. Awesome visual positioning.

 

Webinar Registration Ideas

 

#3: This ad from Kimra Luna speaks to her audience in a way that represents her brand as a whole. that is uniquely her.

She’s uniquely her all around and it works like gang-busters.

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If you’ve run value-add Facebook ads in the past, you know that a great indicator that you have winning ad is that folks start tagging their friends in it.

Kimra knows this and she encourages it openly. Smart gal.

 

#4: Rusell Brunson is always innovating with cool strategies.

Who says you can only use conversions or website click objectives to run profitable ads?

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Facebook live videos are incredibly effective (especially if they have emoticons… kidding) and it’s a great idea to run popular Facebook live video replays as ads.

 

#5: Lewis Howes produces some amazing videos.

Why not use them to run ads to his webinar workshop?

Not only is his ad copy leading with clear benefits, his video ad is really engaging and definitely speaks to his target audience’s desires.

 

Product Sales Ideas

 

#6: Okay, so far these ads are great examples of value-first content, but what if you are selling a product directly to your (hopefully) warm audience?

Simple Green Smoothies always creates gorgeous images that draw their audience in.

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Plus, this carousel ad is the perfect format to showcase their delicious 7-Day Reset program.

 

#7: Rick Mulready’s retargeting ad leads with a clear testimonial and that’s a phenomenal strategy.

Social proof is gold to any business, so give this strategy a try for your own advertising campaigns.

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Over To You

Got other Facebook Ads ideas that have worked for your online business?

We want to hear about them!

Post them in the comments below & if you have any questions, let me know as well.

Xo,

Kim

 

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Blog: How To Create A Social Promotion Plan For Your Blog

Blog: How To Create A Social Promotion Plan For Your Blog

If you’ve ever dug through your analytics only to find out 4 of your Instagram follower are actually coming over to your site and reading your content, you’re not alone.

I’ve been there and I get how frustrating it can be to work REALLY hard on a gangsta’ piece of content for your blog and then get… crickets.

So in this #KimTV episode, I’m going to show you exactly how to create a winning blog promotion plan to send more traffic from social media to your content.

BONUS: We created this dope Blog Promotion Plan Worksheet to help put what you learn into action.

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Diggin’ Into The Strategy

Your Blog Promotion Plan

So let’s break down this blog promotion plan into the specific social networks you are using to get your message out there.

Remember, you don’t need to use all of them, okay?

Just focus on the ones that either show the most promise or are moving the needle forward in your business.

Facebook

  • On Day One: Share a link post.
  • On Day Three: Go live on Facebook to summarize the key points you covered in your blog post. 

Or, simply record a video and upload it to Facebook natively (meaning don’t share it from another channel, upload it directly to your page).

Make sure to add a link back to your blog post and viola!

  • On Day Ten: Turn a key point you covered in your blog post into an image or ”quick tip”. 
  • Day Fourteen: Create some slides in Canva and post a slideshow on Facebook. 

Make sure to always include a link back to your blog post.

And from there, keep using this system to repurpose and recycle your content.

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Twitter

  • Day One: Tweet out a link.
  • Day One (3 hours later): Change the caption and tweet out another link.
  • Day Three: Share a clip of the video you created on the FB live or pre-recorded.
  • Day Seven: Create a Twitter Moment and start collecting all the tweets related to your blog posts.
  • Day Ten: Share another link but this time include an image.

Instagram

  • Day One: Post an image with a text overlay of your blog title and link your blog post in your bio link. **Quick Tip: I love using Later because it manages Instagram links really effectively.
  • Day Three: Post an Instagram story about your blog, preferably in a video format to introduce the blog post content to your audience in an interactive way. Include a call to action at the end.
  • Day Seven: Post a clip of the video you posted on Facebook and repurpose it.
  • Day Ten: Share the same ”quick tip” image you created for Facebook.

Pinterest

  • Day One: Design beautiful image, add a link and pit it to your boards.
  • Day Three: Change the caption of the pin and the image and pin it up to your board.
  • Day Ten: Pin a link to your video.

YouTube

On day one…

  • Upload your video.
  • Make sure you add a link back to your blog post in the description.
  • Add YouTube cards to your video with the pertinent links to your blog/website.

 

Over To You

Have any insights and takeaways you wanna share?

Let me know in the comments below. 🙂

Xo,

Kim

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How To Come Up With 25 Blog Post Ideas In 20 Minutes Or Less

How To Come Up With 25 Blog Post Ideas In 20 Minutes Or Less

There’s nothing more frustrating than staring at a blinking cursor for hours on end, trying to figure out what to blog about next…

I think that as bloggers there’s nothing we dread more than running out of post ideas (or wasting time trying to write the perfect post).

The other day I was talking to a blogger friend, and when I asked how her blog was going she said, ”well, I’m not doing it anymore… I ran out of ideas to blog about.”

What?! No. No. No.

Running out of blog post ideas is a simple problem to fix and while I get how frustrating it can be, there are tons of ways to avoid the whole ”I ran out of ideas” scenario to begin with.

So this week we’re on a mission to help you come up with more blog post ideas than you know what to do with, quickly.

 

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Getting Into The Strategy

Let’s break things down into three, super simple steps.

 

Step #1: Outline 5 Broad Topics You Want To Cover

So let’s say you are in the fitness coach. Here are what your list of broad topics might look like:

  1. Weight Loss
  2. Diet & Nutrition
  3. Cardio
  4. Strength Training
  5. Mindset

Now that we have our broad topics outlined, it’s time to pair each broad topic with a blog type or category.

 

 

Step #2: Outline Your Blog Post Types/Categories

There are a wealth of blog types out there.

But for the purpose of this strategy, we are just going to focus on five blog post types.

Remember, you can choose whichever five post types you like but here are a few examples you can use right away.

 

How To’s

 

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I would say this is one of the most popular categories or blog post types amongst bloggers these days, and it’s no surprise.

People love reading practical, step-by-step information they can use and implement right away.

So whenever you are brainstorming ”How To” post types these three questions can help guide your process:

  1. What are you learning/implementing in your own business right now?
  2. What is your audience asking about?
  3. What can you break down for your audience into a simple, step-by-step strategy?

 

Lists

 

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In the last few years, lists have become insanely popular.

In fact, monster blogs like Buzzfeed use them all the time to capture their audience’s attention and get them to share their content.

 

 

Lists help curate resources, ideas and tools into scannable content your readers can quickly consume and that’s what make them such valuable blog post types.

When it’s time to brainstorm list blog post types, here are three tips that will help move the process along faster.

  1. Use Google and Pinterest to search for keywords related to your topic so you can check out what is already out there. 
  2. Go bigger if you can. Longer lists tend to get more attention and hold more value. 
  3. Don’t be afraid to update them over time as you come across new resources, ideas or tools. 

 

Case Studies

 

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There’s nothing more inspiring and curiosity evoking than real life examples of other people who have accomplished the goals or desires your reader’s want to achieve or experience.

This blog type enables you to use data-driven examples, social proof from someone else’s experience or just general research theories to prove a point.

Plus, it gives you the opportunity to position your products, programs, and services in a new light and validate them without having to sell directly.

Here are three tips to brainstorm your next case study blog.

  1. Use actual data. If you can screenshot numbers, gather before & after pictures or get insider information, your reader’s will devour that stuff.
  2. Get specific. People want to learn the subtle nuances that can get them results.
  3. Make it engaging. You may be tempted to share boring stats, turn them into visuals like videos, infographics or slide decks you can embed in your post.

 

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Resources

 

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Today there is more content and information available than any other time in history, which means it’s also never been more overwhelming to find the right resources on the web.

Use this opportunity to curate the best resources from around the interwebs for your audience.

Here are three tips you can use when curating resources from around the web.

  1. If you utilize these resources, that will carry more weight with your subscribers. 
  2. Use examples of ways these resources have helped you or your reader’s in the past.
  3. If you love these resources, and any of them are paid, use this as an affiliate marketing opportunity to monetize your blog or work out an exclusive deal for you readers with the resource provider.

 

Stories

 

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Storytelling is an ancient art and in my opinion, it’s the most powerful type of content.

So if whenever you have a chance to tell a story whether it be yours or someone else’s, take it.

It will build a powerful,  intimate connection with your readers that will make your blog stand out. 😉

Here are a few tips to follow whenever you are brainstorming story ideas for your blog:

  1. Humanize the story and make it relatable. 
  2. Use it as a teachable or inspiring moment by highlighting the moral of the story.
  3. Use stories as an opportunity to encourage your reader’s and help foster a sense of community by reminding them that ”we are all in this together”.

 

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Step #3: Pair your topics with your post types. 

This third step is where the magic starts to happen.

Now that you have your list of 5 broad topics you want to cover, it’s time to pair them with five topic types or categories.

Five broad topics x 5 categories = 25 shiny new blog post ideas for your blog content bank.

To make this process even easier, we designed an excellent Blog Content Bank Spreadsheet + a mini class to show you how to use it.

 >> BONUS: Download my Blog Content Bank Spreadhseet + access the mini class.

 

Over To You

So there you have it, a three-step strategy to build a solid blog content bank for your business.

Your homework is to take action and brainstorm 25 new blog topics right away.

Use the free Blog Content Bank Spreadsheet we designed for our Bloggin’ For Business course members by clicking here. 

Xo,

Kim

 

18 Blogging Tools I Love And Recommend

18 Blogging Tools I Love And Recommend

When you’re first starting to grow a blog (or thinking about launching one) it can feel so overwhelming to comb through the hundreds of tools available to online businesses these days.

And while having that many tools is a GREAT thing, it can be paralyzing.

So if you’re wondering which tools you should be using to launch, build and grow a profitable blog, you are going to love this post.

In fact, today I’m sharing with you the blogging tools I love and recommend.

And if you know anything about me, you know I am a total tool junkie.

So after testing dozens and dozens of tools, here are the blogging tools I love, recommend and use to run my own blog.

My favorite blogging tools ?

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Posted by Kimberly Ann Jiménez on Monday, August 29, 2016

Keep in mind, I’m definitely not saying you have to use all of these tools to run a profitable blog.

These are just the ones I have used (or am currently using) and stand behind. 🙂

Blogging Platforms

WordPress: My all-time favorite content management system. It’s hands down the most complete, customizable and reliable blogging (and website) platform.

Squarespace: A great alternative if you REALLY don’t want to use WordPress.

ClickFunnels: While ClickFunnels’ main selling point is their funnel builder, this fancy tool will let you build a full blown website and blog.

Email Service Providers

Convertkit – My all-time favorite tool for beginner, intermediate and advanced bloggers and online business owners. It’s the tool I LOVE, use and endorse for all things email marketing. **Affiliate link: http://mbsy.co/ftCtT
ActiveCampaign – One of my all-time favorite email marketing tools for almost any type of entrepreneur who wants to build a powerful email list and custom funnels without the burden of pricey monthly fees.
GetResponse – A powerful tool with fantastic automations you can use to take your email marketing to the next level.

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Want to learn how to launch, create and grow a profitable blog for your online business? Get access to our brand new Bloggin’ For Business course as part of our new membership site, The Business Lounge. Get special pricing & join us here. 

Page Builders

ThriveThemes: Thrive has an all around set of web marketing tools for WordPress sites. From content builders to popup boxes, Thrive has one of the best suite of tools on the market for a fraction of the cost.

OptimizePress: A simple, easy to use WordPress page builder for your squeeze, landing, sales and membership pages.

ClickFunnels: A fantastic, full-fledged funnel builder tool.

Popups & Lead Capture Tools

ThriveLeads: My go-to lead capture tool for WordPress. Their customizable templates, traffic & conversion reports, and segmentation capabilities are amazing.

PopupAlly: The ”polite popup” tool makes sure to not show pop-ups to existing subscribers and is fully customizable (only available for WordPress sites).

Optin Monster: A more versatile popup builder you can use on virtually any site.

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Want to learn how to launch, create and grow a profitable blog for your online business? Get access to our brand new Bloggin’ For Business course as part of our new membership site, The Business Lounge launching this Thursday for early bird subscribers. Get early access + special pricing by signing up here. 

Other Awesome Tools

CoSchedule: This dope app syncs with WordPress websites to create an awesome editorial calendar. Not only does it let you organize and set up drafts for blogs, it’s also a great social media publishing tool. It’s my go-to content calendar tool and you can see it in action here.   **Referral link

Click To Tweet: A fun WordPress plugin that makes your content tweetable right from the visual editor.

Monarch Social Sharing Plugin: My go-to social sharing plugin and the only social plugin that has increased my blog shares.

Caesium:  Compress your pictures up to 90% without visible quality loss. This one is a must in my blogging toolkit.

Canva: If you know me, you definitely know that I’m head-over-heels in love with this incredibly easy graphic design tool. Canva is simply amazing. You can create anything from gorgeous business cards to Facebook cover photos in just a few minutes.

SEO Yoast: Yoast SEO (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users.

BONUS: Grammarly: By now, I’m sure you’ve noticed that English IS NOT my first language. So writing, speaking, and thinking in English is a daily challenge for this lady. That’s why I LOVE using Grammarly because this little app follows me around the web correcting all of my grammatical mistakes (if you see a typo anywhere, blame it on them, okay?).

But more importantly, it’s not a regular spell checker. Grammarly actually shows me how I can improve my writing with short grammatical suggestions that help me get better each day.  **Referral link

Over To You

Which tools do YOU love and recommend to run a blog for your online business?

Spill the beans in the comments below. 🙂

Xo,

Kim

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