A Simple Strategy To Run Profitable Facebook Ads And Grow Your Online Business

A Simple Strategy To Run Profitable Facebook Ads And Grow Your Online Business

Two days ago, I hopped on a Facebook live video to talk to you about the biggest mistakes I see online business owners make with Facebook ads.

Ever since my inbox has been flooded with TONS of questions from readers like you who want to know how to leverage Facebook ads.

And today I’m going to show you the core, foundational Facebook ads strategy I’ve been using for my business for the past few years.

Don’t worry, it’s WAY easier to set up than you think.

But I want to warn you.

If you haven’t watched the previous video, stop reading this post right now and watch part I of this series before you move on (trust me, you’ll want to do that before you implement this strategy).

Let’s get into it, shall we?

A Simple Strategy To Run Facebook Ads

 

 

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And if you want to take a closer look at what the actual Facebook ads looks like for this specific strategy, here it is.

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This is the ad I run every single month to a cold audience on Facebook.

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Meaning, I target people who are not familiar with my brand.

Want to see the strategy in action here on the blog? Click here to check out the ”How To Create A Killer Content Calendar” blog post to grab some #inspo for your own warm up strategy content.

And, if you’re an online retailer or you sell physical products, check out Bumblebee Linen’s blog too for even more inspiration.

I hope you put this strategy to good use in your own business and if you want to dive in deeper into Facebook ads, we just released our newest training program, Smart Facebook Ads as part of The Business Lounge.

Inside, I’ll walk you through the step-by-step traffic driving strategy you can implement right away to generate more leads and sales for your online business.

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Over To You

Now it’s time to take action and implement what you learned.

Whether you have a $50 or a $5,000 budget, experiment with the warm up strategy and start building relationships with new prospects by giving value first.

Plus, if you have any questions, ideas or suggestions, leave them in the comments below. ūüôā

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The Most Common Facebook Ads Mistakes I See Online Businesses Make

The Most Common Facebook Ads Mistakes I See Online Businesses Make

Kimberly Jimenez, Social Media Strategist
August 19 2016

Facebook ads.

You’ve heard everyone and their momma rave about how amazing they are and how much money you can really make using them.

And it’s no surprise.

Facebook ads are seriously the ish.

So why aren’t they working for YOUR business?

Because they are not the ”turn ’em on and make it rain” kind of strategy most marketers make them out to be.

And you know me, I’m gonna tell you like it is.

Facebook ads are freaking amazing BUT, like everything in business and life worth pursuing, it takes time, persistence and experimentation to make them work.

And trust me, I’ve been running campaigns since way before Facebook ads enabled news feed placements or fancy custom audiences.

That’s right.¬†

Back then we could only target based on interests, similar Facebook pages, and the only placement was a tiny square box on the right-hand column.

So after running $250,000 worth of Facebook ads campaigns for over 50 clients during the last 4 years, I’m going to spill the beans on what works and what doesn’t in this brand new blog series.

Let’s kick things off by talking about the BIGGEST mistakes I see online business owners make with Facebook ads and how to avoid them.

“Stop trying to run Faceboook ads like you would traditional media ads, yo!”

Big mistake.

Facebook ads are NOT traditional media.

In fact, they couldn’t be more different.

See, if you are are pushing product rather than promoting consumption, you are going to fail epically.

What should you do instead? Run ads to content and sell people on the back end.

More on this strategy tomorrow.

In the meantime, check out the video below and let’s talk about what NOT to do when you are running ads.

 

 

 

 

 

 

 

Wanna learn more about The Business Lounge? Click here to learn more about our course library and ultra-supportive community.

 

 

 

For the past couple of weeks, I’ve been hopping on the phone with students, clients, and subscribers to figure out what their biggest challenges with Facebook ads really are and how I can help.

One of the challenges I kept hearing over and over again was, ”I just don’t get them. I’ve wasted so much money and I can’t seem to get people to buy.”

So I took all of those questions and complaints and tackled them inside our newest Facebook Ads training, Smart Facebook Ads which is available right now inside The Business Lounge, our new membership website for online creators.

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So if you are interested in learning how to profit from Facebook ads and do it the right way from the start, make sure you click here to learn more and join us. 

And don’t miss out on Part II of this series where I’m going to break down the easiest way to implement an effective Facebook strategy ever.

 Over To You

So there you have it.

The most common mistakes I see online business owners make with Facebook ads.

Got questions? Pop into the comments below and let me know how I can help.

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How To Supercharge Your Business Workflow With Trello

How To Supercharge Your Business Workflow With Trello

A SPECIAL EDITION EPISODE
How To Supercharge Your Business Workflow With Trello
Kimberly Jimenez, Social Media Strategist
August 10 2016

Last week I released a video all about the impact that creating workflows can have in your business & so far it’s been a massive hit.

Ever since¬†I’ve been receiving a flood of questions via email and a lot of you have also been asking when I’m going to be releasing Part II of the series. Well, it’s finally here.

But make sure you watch Part I if you haven’t already¬†because you need a¬†framework to set up your workflow before you dive into Trello or any other tool & start controlling the way you operate your fabulous business.

If you’ve been following me for a while or you are part of any of my training programs, you know I’m a Trello junkie.

From organizing my daily to-do list to mapping out a new membership launch to planning my wedding & my grocery list, I run my business, my team and my life via Trello.

“From organizing my daily to-do list to mapping out a new membership launch to planning my wedding & my grocery list, I run my business, my team and my life via Trello.”

Why? Because Trello is dope. 

I love the flexibility of customizing every single board to my heart’s content and that same flexibility allows me to plan and manage our team content bank or do something completely different like create a bonus progress tracker for my students.

However, that same flexibility can sometimes make Trello uber confusing when you first jump into the platform because you are staring at a blank board with no logical workflow in place and no idea how to make it work for you.

Not to worry, though, I’m going to walk you through the step-by-step process so you can see behind the scenes inside my own workflow and literally steal& implement it for your own business.¬†

So without further adieu, meet my business sidekick, Trello.

Click here to get a copy of my personal Trello board & save it to your Trello account.

 

Wanna learn more about The Business Lounge? Hop on the Early Bird list & get early access, amazing discounts and bonuses no one else will.

I can’t tell you how Trello has helped the team and I stay focused and on task, especially when we launch new projects like The Business Lounge.

 

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This new project has been simmering in the back of my mind for the past six months and it’s inspired by you.

 

So many of our subscribers and students have been asking for training that compliments their social media marketing efforts like…

  • Email Marketing¬†& Automation
  • Lead Magnet Creation
  • Facebook Ads
  • Business Systems & Workflows
  • How To Create Profitable Online Courses
  • DIY Branding
  • DIY Web Design… and so much more.

The Business Lounge is where I’m going to be sharing everything I’ve learned about running a successful online business with you. It’s going to be a tactical course library where online creators can uplevel their businesses, with class.

So if you’d like to get in on the scoop, receive discounted access to our beta group and tactical bonuses, hop on the Early Bird list here.

And don’t forget to take action right away by downloading your free, Trello workflow board below.

Over To You

 

What do you use Trello to organize and plan your business tasks?

What insights and tips can you share with us to help streamline our processes?

As always, drop the wisdom down in the comments below and if you haven’t done so already, make sure to come on over and get on The Business Lounge Early Bird list.

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Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

If you are anything like me, you probably juggle a million things at the same time.

Between marketing my business, supporting the members of my private communities for all three of my paid programs, managing a virtual team of three baller assistants, being a good wife and mommy to our 2 dogs and staying on top of current trends + keep you, my lovely subscribers in the know…

Life. Gets. Crazy.

And I know you can relate.

Whether you are working on your business full-time or you are working on your side hustle, getting organized is key to staying productive, motivated and keeping the entrepreneurial fire alive.

It’s why for the past year, I’ve been OBSESSING over systems and processes in my business and establishing clear and concise workflows for myself and the team.

So in this week’s #KimTV episode, I am breaking it all down for you + lookout for part II where I’m going to show you exactly how I use Trello to run my business AND my life.

Plus, I’ll even give you a copy of my Trello board so you can use it to organize and structure your own workflows.

 

Structuring Your Business Workflow

Let’s get into the episode.

 

Tools I Mentioned

  • Trello – My all-time favorite task management tool EVER.
  • Asana – My second favorite. Asana is areally, really powerful. Especially if you are collaborating with a team.
  • Basecamp – Basecamp is really popular. Personally, I’ve never used it but wanted to give you alternatives you can explore.
  • Podio – Podio is a high-level project manager and it’s designed for techie creatives. Check them out. ūüôā

 

Over To You

What have you found works REALLY well for your business workflows? What are you favorite task management tools?

Drop the wisdom in the comments below + make sure you look out for part II of this series.

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Facebook Organic Reach Is DOWN – Here Are 5 Ways To Increase It

Facebook Organic Reach Is DOWN – Here Are 5 Ways To Increase It

On June 29th, Facebook announced that organic reach might be down for most pages due to yet another algorithm change.

Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.

 

For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.

 

We encourage Pages to post things that their audience are likely to share with their friends.

 

Notice Facebook is saying that ONLY pages that rely on people sharing their content and friends of fans engaging with that content will be affected. In my experience, only 20% of pages are actually creating content their fans want to share in the first place, so I don’t think the impact will be significant.

Naturally, everyone is crying bloody murder (once again) on the interwebs…

So this week I’m sharing my two cents about the whole dilema and how to make sure your page not only stays afloat despite the alogrithm changes, but actually thrives.

DISCLAIMER: My advice stems from my personal experience with Facebook after managing more than 50 Facebook pages for clients and my family’s businesses over the course of the past 4 years.¬†

 

Facebook Reach Is Down And Here Are 5 Ways You Can Increase It

 

Facebook Organic Reach Is DOWN. Here’s What To Do.Facebook organic reach is DOWN. Here¬īs what to do about it.

More content strategy resources on this page: https://kimberlyannjimenez.com/social-media-content-ideas/

Posted by Kimberly Ann Jiménez on Monday, July 18, 2016

 

I’ve broken down the Facebook algorithm before on my blog here and I truly believe that although Facebook marketing is getting more competitive than ever, as a small business owner it’s one of those platforms you really can’t afford to miss out on.

So if you want to learn more about creating PROVEN content on Facebook that converts, I have a free video for you that will walk you through my personal strategy to do just that.

Over To You

 

What’s working on YOUR Facebook page? I’d love to hear your tips and insights over on the comments so head over there now and share the wisdom.
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Canva For iPhone Is Here & I’m In Love

Canva For iPhone Is Here & I’m In Love

We’ve all been waiting for this day for a long time and it’s finally here.

Canva officially released their new Canva for iPhone app this morning and the response has been pretty awesome.

If you’ve been following me for any amount of time, you know I’m obsessed with Canva and their new iPhone app did not disappoint.

With amazing filters, beautiful text holders and gorgeous elements, Canva for iPhone trumps most design apps available in the market.

My favorite feature? The ability to edit, duplicate and export any of the designs you’ve previously created via your desktop app.

Take a look for yourself.

Canva For iPhone Overview 

 

 

 

It’s important to note that Canva For Work features are not yet available and many of the features you can access via the desktop app are somewhat limiting because of course, it’s an app!

However, I think the app is an amazing design asset and an essential part of a every entrepreneur’s toolkit.

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And for those of you who prefer to read and not watch a video, here are a few screenshots of what the app looks like. ūüôā
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Over To You

What are your thoughts on the new Canva for iPhone app?

Let me know in the comments below. ūüôā

xxo

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