Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

Struggling To Stay Productive? Here’s How To Fix It & Design A Business Workflow

If you are anything like me, you probably juggle a million things at the same time.

Between marketing my business, supporting the members of my private communities for all three of my paid programs, managing a virtual team of three baller assistants, being a good wife and mommy to our 2 dogs and staying on top of current trends + keep you, my lovely subscribers in the know…

Life. Gets. Crazy.

And I know you can relate.

Whether you are working on your business full-time or you are working on your side hustle, getting organized is key to staying productive, motivated and keeping the entrepreneurial fire alive.

It’s why for the past year, I’ve been OBSESSING over systems and processes in my business and establishing clear and concise workflows for myself and the team.

So in this week’s #KimTV episode, I am breaking it all down for you + lookout for part II where I’m going to show you exactly how I use Trello to run my business AND my life.

Plus, I’ll even give you a copy of my Trello board so you can use it to organize and structure your own workflows.

 

Structuring Your Business Workflow

Let’s get into the episode.

 

Tools I Mentioned

  • Trello – My all-time favorite task management tool EVER.
  • Asana – My second favorite. Asana is areally, really powerful. Especially if you are collaborating with a team.
  • Basecamp – Basecamp is really popular. Personally, I’ve never used it but wanted to give you alternatives you can explore.
  • Podio – Podio is a high-level project manager and it’s designed for techie creatives. Check them out. ūüôā

 

Over To You

What have you found works REALLY well for your business workflows? What are you favorite task management tools?

Drop the wisdom in the comments below + make sure you look out for part II of this series.

LOGO

 

 

Facebook Organic Reach Is DOWN – Here Are 5 Ways To Increase It

Facebook Organic Reach Is DOWN – Here Are 5 Ways To Increase It

On June 29th, Facebook announced that organic reach might be down for most pages due to yet another algorithm change.

Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.

 

For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.

 

We encourage Pages to post things that their audience are likely to share with their friends.

 

Notice Facebook is saying that ONLY pages that rely on people sharing their content and friends of fans engaging with that content will be affected. In my experience, only 20% of pages are actually creating content their fans want to share in the first place, so I don’t think the impact will be significant.

Naturally, everyone is crying bloody murder (once again) on the interwebs…

So this week I’m sharing my two cents about the whole dilema and how to make sure your page not only stays afloat despite the alogrithm changes, but actually thrives.

DISCLAIMER: My advice stems from my personal experience with Facebook after managing more than 50 Facebook pages for clients and my family’s businesses over the course of the past 4 years.¬†

 

Facebook Reach Is Down And Here Are 5 Ways You Can Increase It

 

Facebook Organic Reach Is DOWN. Here’s What To Do.Facebook organic reach is DOWN. Here¬īs what to do about it.

More content strategy resources on this page: https://kimberlyannjimenez.com/social-media-content-ideas/

Posted by Kimberly Ann Jiménez on Monday, July 18, 2016

 

I’ve broken down the Facebook algorithm before on my blog here and I truly believe that although Facebook marketing is getting more competitive than ever, as a small business owner it’s one of those platforms you really can’t afford to miss out on.

So if you want to learn more about creating PROVEN content on Facebook that converts, I have a free video for you that will walk you through my personal strategy to do just that.

Over To You

 

What’s working on YOUR Facebook page? I’d love to hear your tips and insights over on the comments so head over there now and share the wisdom.
LOGO

 

 

 

 

Canva For iPhone Is Here & I’m In Love

Canva For iPhone Is Here & I’m In Love

We’ve all been waiting for this day for a long time and it’s finally here.

Canva officially released their new Canva for iPhone app this morning and the response has been pretty awesome.

If you’ve been following me for any amount of time, you know I’m obsessed with Canva and their new iPhone app did not disappoint.

With amazing filters, beautiful text holders and gorgeous elements, Canva for iPhone trumps most design apps available in the market.

My favorite feature? The ability to edit, duplicate and export any of the designs you’ve previously created via your desktop app.

Take a look for yourself.

Canva For iPhone Overview 

 

 

 

It’s important to note that Canva For Work features are not yet available and many of the features you can access via the desktop app are somewhat limiting because of course, it’s an app!

However, I think the app is an amazing design asset and an essential part of a every entrepreneur’s toolkit.

Blog Ads

And for those of you who prefer to read and not watch a video, here are a few screenshots of what the app looks like. ūüôā
photo (9)

photo (8)

photo (5) photo

photo (2) photo (7)

 

Over To You

What are your thoughts on the new Canva for iPhone app?

Let me know in the comments below. ūüôā

xxo

LOGO (1)

Online Business Tutorials

Online Business Tutorials

Ready To Get Your Online Business Off The Ground?

Here are my best resources...

Q

Building an online business is an exhilarating, satisfying and tons of fun.

But sometimes going after your dreams can be pretty overwhelming.

It’s hard to know where to even begin or what to tackle next, and as beautiful & exhilarating as the entrepreneurial journey is,¬†let‚Äôs be real‚Ķ

Building an online business is no small feat.

And if you’ve been at it for a while you know that getting your business off the ground takes some serious grind, patience, sweat, sometimes tears and a whole lotta heart (but it’s oh, so worth it).

The Business Lounge

The Business Lounge is where I’m going to be sharing everything I’ve learned about running a successful online business with you. It’s a full blow, hyper-tactical course library where online creators can uplevel their businesses, with class.

Strategize Like A Boss

Want More?

Sign Up For My Free Workshop

SIGN ME UP

Have A Burning Question?

Ask Away…

15 + 2 =

3 Ways To Unlock Creative Design In Your Business

3 Ways To Unlock Creative Design In Your Business

 

”WHERE do I even start with branding & design if I’m not a creative?”¬†

That’s a question many entrepreneurs and small business owners ask themselves while they are exploring the idea of DIYing their own branding and social media design.

And it’s a logical question. You are either creative or you are not…

Or so the myth goes.

This thought process makes total sense, though.

When we think of creative geniuses like Mozart composing his first symphony at age 8 or the modern marvel, Steve Jobs who envisioned the future and catapulted our world into the tech age it’s easy to compare ourselves and automatically assume we are just NOT that creative.

But I want you to know that kind of thinking is straight up flawed.

I strongly believe that creativity can be learned because I’ve experienced it.

And no, it’s not a weird intuition or some woo-woo premonition.

I’m not making this stuff up because, well,¬†the experts¬†agree.

‚ÄúBecause creativity is a process of having original ideas that have value‚Ķ It‚Äôs a process, not a single event, and genuine creative processes involve critical thinking as well as imaginative insights and fresh ideas.‚ÄĚ

 

– Sir Ken Robinson (Bestselling Author of Out Of Our Heads: Learning To Be Creative).

 

Creativity is a process and unlocking it is easier than you think.

We all have the ability to be creative, some are born with natural, creative abilities while others like me just need to be a bit more intentional about getting our creative juices flowing.

 

I’m going to challenge you to think of creativity as a skill you want to constantly improve on, much like physical fitness, leadership or finance.

 

So before you go labeling yourself as a non-creative, I want to equip you with a few tools that will help you LEARN to be creative.

 

ZTB Blog & Facebook Ads

 

My Top Three Tools To Unlocking Your Creativity

 

Tool #1: Train Your Mind.

 

Like in any other area of your life, your mind is your most powerful weapon.

The first graphics I ”hacked” via PowerPoint were designed to market my husband’s business on social media back in 2012 and they were not cute. At all.¬†

 

 

I was majoring in nutrition and dietetics at the time and I was (and still am) a science-loving, book nerd. 

I’ve NEVER been able to draw more than stick figures and I can only paint by numbers.

There’s nothing ”artsy” about me and I¬†didn’t just wake up one day and decide to be creative with my social media graphics and design.

I had to train my mind to notice and learn from other creators in the real world. 

So if I was walking down the street I would pay attention to the color hues on the leaves of trees and how the sunlight created a shadow effect on tree trunks. Or I paid special attention to the shapes and paint colors on graffiti art walls as I walked by.

Simple things like that make a big difference for your creativity.

Ask yourself, why do I like this art piece? What moves me about this photography? Why do I love this specific layout? 

If you can train your mind to spot details on the objects that surround you and on the visuals that command your attention, your brain will soon start to do so on auto-pilot and you’ll become a creative beast.

 

 

Tool #2. Leverage Inspiration. 

 

I believe inspiration leads to creativity.

Have you ever noticed how ”alive” you feel after a cool experience like attending a concert or hiking up a mountain?¬†

Or maybe a totally different activity sparks your creative mojo, like going for a swim or playing with your kiddos.

Whatever it is, keep in mind that once you learn to pinpoint how you source inspiration, you can unlock that inspiration over and over again. 

It’s about being intentional and leveraging inspiration to unlock creativity in your business.

Take my experience as an example. Over time, I’ve noticed a¬†strong connection between music and creativity in my work.¬†

So whenever I want to do my BEST creative work, I either take a Zumba class, turn on America’s Got Talent or go on a long walk while I listen to my favorite¬†tunes.

 

 

 

There’s something about music, physical activity and the outdoors that lights me up, baby.¬†

I’m actually blaring some tunes while I write this blog¬†and I’m on fire.

 

Tool #3: Study Creative Work.

 

Now, I want to make something really clear, studying other people’s work¬†is¬†not the same as¬†copying or stealing their ideas.

You’ll get nowhere trying to be like someone else because there is no power in being unoriginal.

 

Click To TWeet (1)

 

It’s about paying attention to other creators and their¬†strategies so you can¬†add your own perspectives and insights to whatever you create.¬†

There is nothing wrong with sourcing¬†inspiration from the people in your industry or outside of it who are rocking their branding.¬†It’s your ability to add a new perspective and put your own twist on things that will help you stand out.

So let’s make this super actionable.

Instead of mindlessly scrolling through a myriad of images on Pinterest, the next time you log in I want you to start noticing which images stand out to you.

Which color combinations did the designer include? How are they combining photography and text? Which fonts styles work well together?

Remember, creativity is a never-ending learning process. 

 

ZTB Blog & Facebook Ads

 

The best graphic designers will tell you that getting inspired and studying other creatives is PART of their work. In fact, the best graphic designers I know actually spend 40% of their time just getting inspired.

And while by no means am I suggesting that you have to devote your life to being inspired (unless you design graphics for a living) I want you to pay attention to what is working online and put your own twist on it. 

 

Over To You

 

What other strategies do you use to stay inspired and unlock creativity?

Drop the wisdom in the comments below. I’d love to hear from you.

Xo,

Kim Signature

 

 

 

 

 

 

 

Design Your Next Lead Magnet With Canva In 3 Easy Steps [Tutorial]

Design Your Next Lead Magnet With Canva In 3 Easy Steps [Tutorial]

Over the years I’ve designed dozens of PDF freebies, webinar handouts & worksheets to help my students go through my online training programs via my favorite design tool, Canva.

In fact, my PDF lead magnets have been the primary way I’ve built my email list, added value for my subscribers and introduced them to my programs and services.

The Ultimate Content Calendar is one of those freebies, if you are one of my students or a subscriber, I’m sure you are pretty familiar with it by now. ūüôā

 

HCC Ads (4)

 

Lead magnets are a huge asset to my business and my subscribers + I get to showcase my expertise in a visually appealing way.

Because here is the thing, anyone can take Word document put a bunch of information in it, export it as a PDF and give it away as a freebie (freebie = lead magnet = freemium, you get the point).

But I want deliver so much more to my audience. 

Whenever a subscriber downloads one of my freebies, I want to package the content in a way that not just positions me as an authority figure, it also entices them to consume the content and take action.

And that’s what good design helps me do.

My freebies are so valuable my audience would actually pay for them (and I’m not just saying that, I know it because they tell me all the time) and I know it would be so much harder to deliver that kind of value without good design.

Exhibit A: My first lead magnet ever…

Capture

This is one of the first lead magnets I created back in 2013 and it was pretty popular¬†(I also designed it on Microsoft Word because Canva wasn’t around).

While it delivered great content and it was straight forward, there was so much more I could have done with this freebie to make it stand out and help my audience consume the information easily.

 

Why Good Design Is A Must For Lead Magnets

 

I want you to pay attention to this part because you NEED to think through this before you ever create a freebie.

Lead magnets are usually ”the next step” in your relationship with a website visitor or a social media follower.

Which means people are typically giving you access to their email and inbox in exchange for your lead magnet and that is a BIG deal.

So that ”next step” in their¬†relationship¬†with your brand needs to¬†be a glorious experience for your subscribers.

And of course, good design and branding can take great content to the next level.

 

HCC Ads (3)

 

Not only does branding and design help elevate the perceived value of your materials, it also shows your subscribers that you took the extra time to design and deliver loads of value AND an amazing experience.

Here’s a fact,¬†90% of the information transmitted to our brain is visual, which presents an incredible opportunity to help your subscribers retain the information by making it visually appealing OR to make your marketing messages stick.

 

Breaking Down The Process

 

 

So I wanted to break down the process for you in three, easy steps so you too can design your next, beautiful lead magnet easily.

  1. Create a clean, cover photo that entices your subscribers to read on.
  2. Design a content page template that you can easily replicate to organize and style your content.
  3. Tweak your design to flow with your content and export it as a PDF.
  4. (Bonus) Break out into your happy dance!

 

ZTB Blog & Facebook Ads

 

Wrap Up

I hope you enjoyed this tutorial episode of #KimTV and I can’t wait to see what you design with Canva!

If you want more details on my brand new course, Zero To Branding, come on over & sign up for the Insider List. 

Oh, and before I forget, let me know your key takeaways or tips & tricks in the comments below.

xo,

LOGO (1)

 

 

 

 

 

 

Pin It on Pinterest