How To Create Stunning Social Media Graphics Even If You’re NOT A Designer

How To Create Stunning Social Media Graphics Even If You’re NOT A Designer

After 4 years of trial and error designing over 1,000 original graphics for over 22 brands and hundreds of hours of research, experimentation and at times, tears, I’ve learned quite a bit about design and how stunning visuals can set a brand apart in today’s ultra noisy world.

So today I dusted off one of my most popular videos from the archive because lately tons of you have been asking how to create better social media graphics. Specifically, how I design my graphics via Canva.

I’ve always had an interest in graphic design but never actually took any formal courses. In fact, I started designing my own graphics to market Chris’ start-up back in 2012 on PowerPoint (don’t judge).

As time goes by I’d like to think I’ve gotten better at it. And although now my business is at the point where I should probably hire a professional graphic designer, I love doing it so much (for better or worse) that I haven’t fully let go just yet.

Every graphic you see on social media, every image on my blog and my website, every element in my membership site and every ad you ever see from us was custom designed from scratch via… you guess it, Canva.

ZTB Blog & Facebook Ads

But before we dig in, I have a few stats that might blow you away.

If you’re still not sure if you should be investing your limited time & resources on creating top-notch visuals because you’re not convinced it’s THAT important. Think again.

“..Unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear…” – Dr. Lyann Burmick, a visual education expert explains the power of visual imagery. 

I could quote hundreds of studies but this one, in particular, caught my eye (pun intended). It found that after three days, a user retained only 10-20 percent of written or spoken information but almost 65 percent of visual information.

What does that mean for us as online entrepreneurs? No matter how much valuable content you throw at people in the form of text, or spoken words, at the end of the day, visuals are what helps them remember your marketing messages.

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That’s why graphics have never been more important for your online presence than now.  

The good news is, thanks to modern tools like Canva, PicMonkey, Venngage and GIMP, you don’t need to be a design maven to make stunning designs or spend hundreds of dollars on fancy software that is so hard to understand you’ll want to pull your hair out (I’m looking at you, Photoshop!).

And since I know you’re an incredibly saavy entrepreneur, I’m about to show you how to take your graphics to the next level with Canva (a super-cool free tool you can’t afford not to leverage).

It’s an oldy but a goodie and I hope you enjoy it as much as I enjoyed creating it.

 

Plus, today I’m super excited to announce we are expanding our Zilch To Social product suite with our new mini-course, Zero To Branding (the name is still in beta).

We’ll be launching it in the next couple of days as a beta course and if you are interested in becoming a beta member, you can pre-order it here & get an 80% discount. 

This offer is now over, but you can still sign up for the Insider’s List & get branding & design tips + access to exclusive discounts on the course.

ZTB Blog & Facebook Ads

 

Here’s to building stunning brands despite not being designers!

Xo,

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What Grandpa Taught Me About Business

What Grandpa Taught Me About Business

In loving memory of Hipólito Jiménez Vélez…

 

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>> February 13, 2013.

June 10th, 2014. I’ll never forget the day my hero took his last breath. But you know what? This isn’t a sad story at all, or so I keep telling myself.

My grandpa ”Polo” was a man of vision (to say the least).

I mean seriously, this man was on top of his game- so much so, he somehow managed to amount a small fortune with nothing but heart, hard work, & a 7th-grade education.

By the time he retired, Grandpa’s net worth was over a million dollars, but we never knew it.

Growing up in the streets of Brooklyn, NY taught him a lot about the hustle.

He was quick on his feet, knew what the market wanted and he wasn’t afraid to take a risk.

But his greatest asset wasn’t his ambition or his insane ability to predict what the next big thing would be and invest it in; it was his undying passion to serve that really took him places.

I don’t remember a time when grandpa (or grandma) weren’t hosting a crazy church event for the youth ministry or mentoring a group of young adults.

They brought home random strangers on a consistent basis who had no place to go and fed & housed them for long periods of time.

His reputation was untarnished at all times.

And because of it, grandpa was known for his good heart, his honesty & his kindness.

Everyone knew they could trust him. And when people trust you, they want to do business with you.

It’s been exactly two years since he passed so I decided I’m finally ready to share the lessons he taught me about running a successful business.

Lesson 1: Don’t do it for the money. 

If you want to make a lasting impact in the word and live a purpose filled life, you need to serve.

Lending a helping hand was in grandpa’s DNA. He didn’t just help others out because of guilt or misguided gratitude, he did it because it brought him joy.

He always passed on his blessings to the community and never thought twice to help someone in need.

Whether that meant driving folks to work in the morning, feeding a hungry student or housing a family member for months, everyone knew they could count on him.

He was a faithful Christian who taught me the importance of tithing, especially when things were tight.

See, grandpa was never one to lecture or be ”preachy”. He never once sat me down to mentor me about business or anything else for that matter. He just lived by a set of principles and we learned from his example.

Lesson 2: Let others do the bragging.

When you are successful, everyone else does the bragging for you.

I never once heard my grandpa boast. He was very proud of himself, but he never let it get to his head.

Stay humble.

Lesson 3: Don’t keep all your eggs in one basket.

From hustling cars to building homes, grandpa never kept his eggs in one basket and it paid off big time.

This man taught me that diversifying my income streams was the path to sustainable financial growth and as time goes by, I stand by this principle more and more.

Lesson 4: Listen.

Grandpa Polo wasn’t a man of many words. He usually preferred listening to speaking, which meant that when he did speak, everyone else would listen.

Now, don’t get it twisted. Just because he wasn’t talkative it didn’t mean he let people run all over him. Quite the contrary…

Grandpa had mad negotiation skills because he was never the first to speak, which of course, always gave him the upper hand.

Lesson 5: Laugh Your Head Off.

Humor was his thing.

He could crack jokes like they were going out of style and I can’t really recall a time he wasn’t smiling and making everyone around him laugh.

Grandpa taught me that in life and business there is a time for everything.

He worked really hard, but he played harder.

After all, what’s the point of building an empire if you can’t enjoy the journey?

Lesson 6: Dress how you want to be addressed.

I’m pretty sure growing up in the 40’s & 50’s turned him into the stylish gentleman that he was.

Always wearing freshly shined shoes and a three-piece suit when the occasion called for it.

Grandpa taught me that success requires you take your business seriously and that commitment is best reflected in the details.

 

Lesson 7: If you fail, dust yourself off quickly.

Not all of grandpa’s businesses succeeded, of course. If they had he would have been even more of a unicorn, but when he failed, he never wallowed.

Instead, he picked himself back up and tried something new and because he didn’t let fear guide his decisions, he kept winning.

Like anyone who has ever experienced loss, I so wish he was still around to cheer me on when I win and help me get back up when I lose.

Lord knows I could certainly use even just a fraction of his wisdom…

But God had other plans.

Grandpa was my hero, my friend. And although I’ll forever miss his tall tales & his loud, welcoming voice every time we walked in the door, his greatest gift to me was his wisdom.

And that’s something not even death can steal away from me.

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Steal My 6 Step Social Media Workflow To Plan & Craft Powerful Social Media Posts

Steal My 6 Step Social Media Workflow To Plan & Craft Powerful Social Media Posts


I’m gonna keep it real. I’ve been staring down at my unmanicured nails for the past week while I type away on my laptop (#NotCute…) because well, it’s been that kind of week… And although I keep saying

I’ve been staring down at my unmanicured nails for the past week while I type away on my laptop (#NotCute…) because well, it’s been that kind of week… And although I keep saying

And although I keep saying ”I have to get this manicure situation under control”, something always pops up that I have to take care of and I forget! If it weren’t for my social media workflow, my content strategy would look a lot like my nails right now. An untamed mess that I know I gotta get under control but never make time to.

An untamed mess that I know I gotta get under control but never make time to.

Sound familiar?

If so, you’re gonna love this week’s post because I’m gonna walk you through the exact workflow my team and I use to plan and organize our social media & online content strategically.

Plus, we created a freebie to compliment this workflow, and I’ll be illustrating how to put it to good use so you can follow along below. 🙂

MY 6 STEP SOCIAL MEDIA PUBLISHING WORKFLOW

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Step #1: Focus On What Matters Right Now

Between servicing clients, picking up the kiddos from summer camp and squeezing in last minute promotions, life as entrepreneurs can get pretty crazy. It’s no wonder we often get so caught up in the details that we totally miss the big picture & often loose our why altogether.

It’s time to get back to the why behind your content.

Why are you even publishing content on social media, to begin with? How will it help you reach your goals for this week? You might be thinking, ”well, I’m on social media to marketing my business, duh!” Of course, you are, but I want to challenge you to get ultra-specific. How can social media benefit your business right now? The first step to publishing any type of content online starts with figuring out exactly what the purpose for that specific content piece really is and if you are not clear on what you want to accomplish with your content it’s going to be really challenging to measure your success.

 

Here are what our goals look like for any given week:

  • Increase our Facebook fan base by 5%.
  • Move 300 Facebook fans to email subscribers.
  • Get ten new Facebook fans to become clients.

Now that we have established our goals, we get to reverse-engineer the outcome. And that is where the magic happens. Since I know what my goals are for the week, I can design social media posts that help me reach those goals.

  • To increase our Facebook fan base by 5%, I know I have to publish more shareable content. For us, that means posting more quotes, short video and going LIVE.
  • To move 300 Facebook fans to email subscribers, I need to share my lead magnets in creative ways & send more traffic to my blog posts.
  • And to get ten new Facebook fans to become clients I can run a fan-only promotion, hop on Facebook Live and talk about my products or invite my fans to a master class or a workshop.

 

Step #2: Have A 5 Minute Brainstorm Sesh

When you are in a rush to create content your creativity can often take a back seat.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

Trust me, after composing over 30,000 status updates for clients and my own business over the past four years; I’ve learned this one the hard way.

And no, I’m not asking you to go through this extensive creative brainstorm.

I just want you to take 5 minutes, clear your head and jot down any and every content idea that pops in your head, totally uncensored.

This way you won’t be staring at a blank planner or screen when it’s time to write your social media posts. Trust me; it’s totally worth the 5-minute investment.

 

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Step #3: Review Your Promotions Calendar

Here’s where you’re probably not capitalizing on your social media.

See, most of us think social media is a publishing game, right? Whoever publishes the most amount of content, gets the most amount of engagement and builds the fastest growing following WINS. Wrong.

You don’t have to have a large following to monetize your social media.

What you do need is to correlate your promotional calendar with your social media posts.

So, let’s say I know this week we are unveiling a new product or we just want to push my consulting services a bit more. Then, I know I am going to be publishing content around those topics.

This works especially well if you are a blogger, a coach or a consultant.

But even if you run a brick & mortar store, you can still use this strategy to entice folks to come into your store or purchase from you online. Has a sale coming up? Getting ready to promote an event? Gearing up to launch a new product? 

Tease & promote the heck out of it and make sure you include promo posts in your publishing schedule.

It’s critical that your social media efforts are actually pushing your business forward, so don’t get busy creating content willy-nilly and start sharing content that meets your business goals.

 

 

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Step #4: Organize Your Posts For Each Channel

Hurray! We’re almost done + this is the fun part.

I like to organize my content into buckets or categories so that I can batch them quickly + it makes it pretty hard to run out of post ideas.

If you want to learn more about content buckets & how you can create them for our own content,

I like to organize my content into buckets or categories so that I can batch them quickly + it makes it pretty hard to run out of post ideas. If you want to learn more about content buckets & how you can create them for our own content, I have an entire blog post on the topic.

Once you figure out exactly what type of content you want to publish, it’s time to organize it all in your planner or a digital tool.

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You can easily plan out your content for up to 5 platforms using my Social Media Post Planner, but remember, it’s not about the quantity, it’s about quality. I would much rather see you create epic content for one social media channel than have you publish ”meh” content on 7 channels.

I would much rather see you create epic content for one social media channel than have you publish ”meh” content on seven channels.

 

Step #5:  Gather Your Visual Assets

Whether you prefer creating images or shooting videos, visual content is exploding right now and it should absolutely be part of your social media workflow.

So this next step is all about gathering your visual assets. I like to keep photos & video I take on my iPhone in a special iCloud folder but if you are using a task management tool like

So this next step is all about gathering your visual assets.

I like to keep photos & video I take on my iPhone in a special iCloud folder but if you are using a task management tool like Trello (affiliate link) or Asana you can upload them directly to a special board or project.

Here are some of my favorite visual content creation tools:

  • Canva – A must-have if you want to design gorgeous graphics & have no design skills.
  • PicMonkey – My go-to photo editing app.
  • Screencast-o-matic – I’ve been using these guys for almost five years now to capture screen videos. Their editing tools are amazing, and I would dare say their software is more intuitive and comprehensive than Camtasia.
  • Legend – This mobile app animates text in a few seconds & you can export it as a GIF or video file.
  • Pixlr – This app is so flippin’ neat. It turns quote graphics into animated videos & even lets you adds music and links to your website.
  • iMovie – Love this app for editing quick video clips on my phone or laptop.
  • VSCO – I found this app recently and love it to edit images on the fly. Their filters are just as beautiful as Instagram’s.
  • MoviePro – MoviePro allows me to customize settings like white balance and ISO on my iPhone’s video cam, which really helps to improve the quality of my videos.

 

Step #6: Schedule Your Content Out

Yay! You’ve made it to the last step.

Now that you have your content written out, your images or videos shot, edited or designed and your promo calendar in sync, it’s time to put your content on autopilot.

At this point, you can choose to do one of two things.

Either schedule your content directly to the tool of your choice (I personally recommend Edgar, Buffer & CoSchedule), OR you can have your VA or an intern handle this part for you.

And just like that, you have a simple but effective social media workflow for you and your team.

You can tick the boxes after you complete each step in your Social Media Post Planner or simply adopt this same model into your task management tool.

 

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So there you have it, your 6 step social media workflow. 🙂

WRAP UP

Now I want to hear from you.

What steps are you in your social media workflow? How are you going to implement what you learned in this post?

I’d love to hear your thoughts in the comment section below.

Until then, stay amazing!

6 Simple Ways To Grow Your Email List With Facebook

6 Simple Ways To Grow Your Email List With Facebook

What if I told you that I can teach you exactly how to grow your email list with Facebook, and, more importantly that it can actually be fun?

Say what you may about the platform, if you ask any industry leader, they’ll tell you something like ‘Facebook just works. Using their ad platform is like printing money.” 

Crazy claims, I know. But as unrealistic as it sounds, people like Kim Garst, Brendon Burchard, and Chalene Johnson have raved for years about how Facebook has exploded their businesses.

The thing is, for quite a while I heard these mavens talk about how they’re growing their email lists on Facebook and thought, ”Okay, yes, Facebook is pretty amazing, but I don’t know about all that. I only have 2k fans and you guys have 300k… big difference.”

I mean, don’t get me wrong, I LOVE Facebook because of all the tools they provide business owners but it wasn’t until I got serious about growing my list that I started to realize how much more profitable Facebook is than any other social network I market my business on.

And, more importantly, that I didn’t have to have a monstrous fan base to grow my email list consistently. Like every. Single. Day.

Allow me to get more specific.

In October of last year, I had a mere 1,200 people on my list, and as grateful as I was for every single one of my subscribers, I knew I needed to get serious about growing my list.

Especially considering I had 5x’s more social media followers. #NOTGOOD.

So I got serious about growing my list with Facebook and by the end of 2015, I had tripled my list.

And so far this year, we doubled it again.

So, where do the majority of email subscribers come from? You guessed it. Facebook.

And don’t think they’re all coming from ads either. So far only 1/3 of my email subscribers come from paid advertising, the rest are all organic leads.

And before you start thinking, ”Oh, that’s only because you teach this stuff, Kim”.

I’m gonna stop you right there, sista (or bro)! With A LOT of love, of course.

I’ve used Facebook to grow the lists of Plastic Surgeons, Art Gallerias, Wellness Coaches, Photographers, Moving Companies, Roofing Companies, Hot Tub Dealers, etc.

So if you are a blogger, a coach or a consultant and you don’t have a list yet, there’s no excuse.

Get your behind in gear and let’s grow your email list with Facebook, shall we?

 

6 WAYS TO GROW YOUR EMAIL LIST WITH FACEBOOK

 

Let’s get into this week’s episode and talk about these 6 ways to grow your email list with Facebook.

 

#1: Get Your Lead Magnet On A Publishing Rotation

If you’re wanting to grow your email list, I am going to assume that you already have a very solid lead magnet.

So tip number one is to put that lead magnet on rotation, which just means you are going to determine how many times per week you will be sharing it on your Facebook page and then you are going to commit to doing just that.

I recommend a minimum of twice per week and a maximum of four times.

Plus, you can get really creative with your post types so you don’t bore your fans with the same updates every week.

One of your posts can be a simple photo of your awesome lead magnet.

 

 

Or maybe post a link. Simple, right?

grow your email list with facebook

 

 

 

 

 

The whole idea is to stay consistent when it comes to sharing your lead magnet.

I can’t tell you how many times I’ve heard, ”I can’t grow my email list with Facebook, no one opts-in.” 

And then I’m like, ”When was the last time you shared your lead magnet?”  The answer is usually ”a few weeks ago”. 

Dude! Do you think your fans are patiently standing by your page to see what you are going to share next? NO!

They have lives. They’re busy so your job is to remind them that your or your brand are alive.

In official marketing terms, it’s called staying top of mind. 😉

 

#2: Pimp Out Your Facebook Page

This means you are going to share your lead magnet link EVERYWHERE.

Make sure it’s included in your page’s short description and add a call-to-action button on your page.

 

 

Bonus points if you promote it on your cover photo!

grow your email list with facebook

 

#3: Create A Video Around Your Lead Magnet

Since last year, Facebook has really been pushing video content and giving video posts a slight boost in reach.

So aligning yourself with Facebook’s algorithm by creating a video post about your lead magnet and you’ll notice your video will reach a lot more people than your traditional link posts do.

Not to mention, video also helps your fans make an emotional connection with your brand, helping you connect with them a lot quicker. Which just means they’ll be more likely to join your list.

 

grow your email list with facebook

 

#4: Go LIVE On Your Facebook Page

I haven’t tried this myself just yet but I’m definitely going to try going LIVE and talking about a topic that is closely related to my lead magnet and then promoting it at the end like Amy.

Definitely, a very smart strategy, especially since Facebook is really pushing LIVE videos right now. 😉

 

#5: Share Your Lead Magnet With Relevant Facebook Groups

This is a phenomenal strategy that has worked really well for my clients but there are two very important things I want you to take into account before you even consider posting your lead magnet to a Facebook group.

#1: Make sure self-promotion is allowed. Most Facebook groups have very specific rules and you will get banned if you break them.

#2: Be subtle and don’t ever lead with a link to your lead magnet. Foster relationships by adding value first, preferable over a few weeks before you attempt to share your lead magnet.

In short, invest in your Facebook group before you expect them to invest in you. People can smell spammers from a mile away.

 

grow your email list with facebook

 

 

#6: Use Facebook Ads To Drive Traffic To Your Blog

 

This, of course, is a more advanced strategy but one you should definitely incorporate.

It’s actually really simple and you can get some great results even if you have a tiny budget.

The whole idea is to drive traffic to a blog post related to your lead magnet that gives value first, and then provide a content upgrade (the opportunity to opt-in for your lead magnet) within the actual blog post.

Below you’ll see a quick video with an example from my own blog.

And while I am not going to go into a lot of details with Facebook ads (that’s reserved for a future blog), make sure you are using the ”Send People To Your Website Objective” and be sure to research your targeting thoroughly before you invest any amount on Facebook ads.

 

 

Other Resources

 

 

WRAP UP

So there you have it, my 6 ways to grow your email list with Facebook.

I hope you take action and start putting one of these strategies into play this week to grow that email list like the rockstar that you are.

Let me know which of these strategies you are going to be implementing this week in the comments below. 😉

Kim Signature

6 Content Calendar Mistakes You Might Be Making & How To Avoid Them

6 Content Calendar Mistakes You Might Be Making & How To Avoid Them

It’s 9:45 am and you’re already running late to a meeting when suddenly you remember, ”omg, I forgot to tweet about our upcoming event this morning.” 

You rush to your appointment only to realize your client is running 10 minutes behind and instantly you decide to take advantage of those precious extra minutes. But as you grab your phone to tweet out a quick message about your event… your mind goes blank.

”What’s the event link again? Should I ask people to DM us for more details? What the heck should I even say?”

My friend, you need a content calendar in your life, but more importantly, you need to learn how to use it effectively.

Being a modern entrepreneur in this day and age presents a gazillion opportunities to leverage some incredible marketing opportunities we could only dream of having 20 years ago, but let’s be real.

Social media channels and the interwebs have also caused us a whole new set of challenges.

Technology moves FAST and juggling your content creation in today’s hectic world can get overwhelming really quickly so if you already have a content calendar or you are thinking of creating one, here are the top 8 content calendar mistakes I want you to avoid.

 

6 CONTENT CALENDAR MISTAKES YOU MIGHT BE MAKING & HOW TO AVOID THEM

Not Using It

Of course, this one is obvious. If you are reading this right now chances are you already have a content calendar you are just not using.

Not good. 

You’ve probably read time and time again that you need to ”create a content strategy”. And most people feel totally overwhelmed because in our heads having a strategy means creating this elaborate, drawn out plan.

But that’s not necessarily the case. 

Putting a strategy behind your content just means you make it awesome on purpose AND, more importantly, that it serves your business.

 

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I can’t tell you how much easier it is to create awesome content, on purpose. 

It allows you to really think through your goals with each piece of content you create (which should eventually lead to generating more sales) and it almost keeps you in check to make sure everything you are publishing online is serving a specific purpose.

So it’s time to dust off your old cali and  get crackin’.

 

Not Having A Shared, Live Calendar

While I am all about brainstorming ideas on paper and transferring them to an online tool later, you really do need a digital content calendar tool if you are publishing any type of online content.

From writing blog posts, to publishing a newsletter and even planning your social media content in advance, things in your business change all the time and you want to have the flexibility to reschedule a tweet or change your blog’s headline.

Not to mention, you want to have the ability to add team members who can help you make changes, create graphics, brainstorm ideas and fill up your social media queue.

 

CoSchedule

A snapshot of my team’s content calendar on CoSchedule.

 

Having Too Many Places To Jot Down Content Ideas.

Whether you are jotting down ideas on your paper planner or on an Evernote, having a centralized location for all of your ideas is a must.

Enter, a content ideas bank.

Don’t be intimidated. Your content ideas bank can be a simple Trello card, an Evernote or a Google Spreadsheet.

 

Plan- Shoot Content Videos on KimTV Videos - Trello

 

Whatever the medium, make sure you always keep your content ideas in one location that is easy to update and you can share with your team.

CoSchedule has a neat ”unscheduled drafts” section where you can save WordPress blog drafts before you schedule them out.

 

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Planning Too Far In Advance

While I think most of us under-plan when it comes to our content, over-planning can be just as detrimental.

See, things in your business will change and you have to be ready to make adjustments on the fly. If you love to plan a whole year’s worth of content, write and schedule it out, more power to ya!

But most likely you’ll want to switch a blog post here or there to fit in a great promotion or you’ll want to collaborate with a partner. If that happens, the last thing you’ll want is to manage and reschedule dozens of pre-planned posts.

So my suggestion is to pre-plan your daily content (social media posts) one month in advance and keep at least three months worth of blog topics and newsletter ideas handy so you never run out of ideas.

 

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Not Having A Promotion Plan

Okay, so you have an awesome content calendar, now what?

Most of my clients are surprised to hear that their content should never be published only once.

And it’s no wonder why they feel like ditching the content hamster wheel altogether.

The truth is, you need to have a content promotion plan in place that allows you to repurpose and reusing your fab content.

What is a content promotion plan? It’s just an outline that specifies what happens after you publish a new content piece.

So let’s say we publish a new blog post, just like this one. Here is the promotion plan we use to share it on social media:

Social Media Sharing Schedule

 

But we don’t stop there. 

We also repurpose the content I share as a blog post, which is usually a break down of tips and strategies like the one you are reading right now into the following pieces of content:

  • 2-3 tutorial or tip graphics for Pinterest. 
  • A new YouTube video.
  • That YouTube video gets Pinned to Pinterest.
  • It also gets published as a new Facebook video post.
  • We also turn it into 1-2 short, Instagram videos. 
  • And occasionally, a short, Twitter video. 

Sometimes we take it to the next level and create an infographic, a workshop or webinar or even a lead magnet.

For a full guide on repurposing your content, check out this KimTV episode. 

Think of it this way, you’re already investing a good chunk of time creating your content and you gotta milk it for all it’s worth!

Get a promotional plan in place and make sure you also incorporate repurposing strategies so you can get the most amount of eyeballs on your stellar content.

 

CC New Branding

 

Failing To Correlate Your Content Calendar With Your Promotional Calendar

Dude! You’re not just creating content for the sake of doing so.

Your content needs to correlate with your promotional calendar or else, what is the point of publishing anything online? 

It’s being published to help meet the goals of your sales and promotions.

Whether you are launching a new program, introducing your services to a new market or just trying to sell more of your products, your content’s job is to help meet your business goals.

Period. End of story.

 

So, instead of just scheduling content pieces willy nilly, start looking at the products you are selling. What are you promoting this month? How can you create content around that topic that ”primes” your readers/followers for the sale?

I’ll give you an example from one of my husband’s companies, LiftIt Moving & Storage. 

Moving season has already begun, so this is the busiest time of the year and we decided to get serious about blogging and start creating some strategic content pieces to start driving traffic to our website but also promote our moving services.

So, we came up with three new content pieces: 

 

The ONLY Moving Checklist You’ll Ever Need - Lift It- Moving and Storage (1)

 

These content pieces are all created on purpose.

They help us educate our clients, build rapport and drive more traffic to the website.

Plus, once someone lands on our website we get to deploy even more strategies to get them to book their move with our company.

 

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WRAP UP

You have zero time to waste creating a content calendar that is not optimized to meet your awesome business goals.

So I hope these 6 content calendar mistakes help inspire you to create a kick butt content calendar & leverage the heck out of the content you are publishing.

As always, let’s make it real by implementing what you learned with some funwork.

 

YOUR FUNWORK

  • Are you making any of these 6 content calendar mistakes? Block out some time in your schedule this week to correct them and revive that content calendar.
  • If you don’t have a content calendar, check out this blog post for my complete guide to creating a killer content calendar + all the tools I love to use.
  • Let me know your insights or ”aha” moments in the comments below, I love hearing from you. <3

 

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HOW TO FIND PROVEN CONTENT IDEAS FOR YOUR FACEBOOK PAGE.

HOW TO FIND PROVEN CONTENT IDEAS FOR YOUR FACEBOOK PAGE.

So you worked your butt off to create an awesome post on Facebook only to come back a few hours later to find it reached 6 people.

”Thanks, Facebook. You and your ridiculous algorithm are at it again!”

We’ve all been there and I can tell you that after spending 4 years studying Facebook like a mad woman, there’s a lot more to the platform than most of us think.

So if we stop for a second and analyze what they are doing from a business perspective, we’ll quickly find that every change Facebook makes to their platform is calculated and actually really smart.  

That’s why it is your job as a marketer to understand how the Facebook algorithm works.

See, Facebook will always protect and favor the end user because if they don’t users will get bored, annoyed or become disengaged and leave the platform. Which will be the demise of Facebook and you and I won’t have anyone else left to market to. #notgood

Trust me, Facebook is not the enemy. They are actually far from it.

So before we decide to pick up our toys and stomp off the playground, let’s consider adapting our strategies and giving the Facebook algorithm exactly what it wants so that we can increase our reach, get more engagement and leverage the heck out of the platform (for free).

Of course, it all starts with creating engaging content and understanding that Facebook’s goals are always structured to meet the user’s content preferences and demands (why is this so hard for most of us to understand? #duh).

 

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For example, Facebook announced they’re going ALL in on video this year, especially live video.

So what does that mean for you as marketer/small biz owner/ social manager?

It means that Facebook live videos have become extremely popular and this presents a unique opportunity for Facebook marketers. 

”As with any new type of content in News Feed, we are learning what signals help us show you the most relevant Facebook Live videos for you personally. For example, a few years ago when more people began sharing and watching video on Facebook we listened to feedback to learn what signals helped us show people more of the videos they want to see and fewer of the videos they don’t. At first, we updated News Feed ranking to take into account how many people watched a video and how long people watched for to help us personalize News Feed based on people’s preference for watching video.” [Source]

If you want to leverage the algorithm, you have to create content your fans will react to. Period. End of story.

So in this video, I am going to show you the two tools I use to ”cheat” and find what is ALREADY working on Facebook (including videos) so I can replicate it on my own Facebook page.

That’s right, there are ways to find proven content ideas on Facebook that you can easily model for your own Facebook page (you can thank me later 😉 )

So let’s get to it.

DISCLAIMER: This week’s #KimTV episode turned out to be a mini-training session, so I hope you find it valuable despite how long the video turned out. 

 

 

WRAP UP

So there you have it, my favorite tools to find proven content ideas for Facebook.

If you haven’t already, check out your Pages To Watch feature or any of the juicy tools Facebook provides for us business owners, head over to your Page Insights and start cyber stalking your competitor’s content.

Then, head over to PostPlanner and sign up for their free trial (no, I am not affiliated with them but I probably should be since I love them so much) and start collecting proven content ideas for your awesome page.

Plus, if you want to take a deeper dive with me and learn how to create an amazing content calendar + places some strategy behind it, check out my mini course, How To Create A Kick-Butt Content Calendar. 

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Don’t forget to hit me up in the comment section because I would LOVE to hear about your strategy to find proven content ideas for Facebook. 😉

As always, thank you for stopping by the blog, darling.

Big cyber hugs!

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