How I Deal With Haters and Turn Them Into Validation

How I Deal With Haters and Turn Them Into Validation

 
” You’re so unprofessional!! Why would you use the word ”dude” on your subject line or words like ”stoked” and ”pumped”? You sound so unauthentic…”

”Your boring **** is beyond annoying.”

”Be careful with those hand gestures, it looks like you are throwing up masonic symbols.”

”No one is going to remember your dumb URL you piece of ****.”

Yep. I get hate. A lot of it.

Seriously… you should read the emails I that land on my inbox sometimes (*sigh).

So in this week’s #KimTV episode I wanted to tell you all about it + show you how I deal with haters and turn them into validation (yes, you read that right).

As many of you know, after a month-long promotion, we closed the doors to Zilch To Social earlier this month and I quickly learned when you are selling stuff haters REALLY come out of the woodwork.

Thankfully, I was mentally prepared. 😉

Since the very beginning of my business I had people say all kinds of nasty things about me (and my family), whether they were attacking my messy hair, straight up cursing at me for no reason, pointing out the fact that I’m opinionated or criticizing the fact that I am ”too nice”, I’ve had to deal with haters from the start.

I remember feeling totally discouraged, angry and frustrated and to some extent, it made me question my brand and the decisions I was taking until I realized that everyone and their momma gets hate.

Yes, even the big shots I loved and admire online got chewed out on the regular.

And that’s when I realized that the more you put yourself out there, the more people will nit pick and criticize everything you do. It’s part of business and it is part of life.

So here’s how I deal with haters and turn them into validation that I am doing what I am meant to be doing in the world + I’ll teach you how to quickly differentiate negative feedback from plain ole hate.

 

Instead of giving my haters power over my mindset, I turn them into my biggest validation.

Here’s the reality my friend, if you are trying to appeal to everyone wiht your voice, your branding and your message, you are appealing to no one. #CanIGetAnAmen?

That’s right.

Over time I’ve noticed that the same things that piss people off about me are the same things that make my ideal clients fall head over heels in love with my message.

How do I know? Because I also receive an outpour of thank you emails, thoughtful comments, and even gifts in the mail from random internet strangers on a regular basis who claim they love the same things about me that other folks hate on! Funny how that works, right?

So the next time you get a hateful comment, message or email remember that you make the rules. This is your blog, your YouTube channel, your Instagram account, YOUR podcast, YOUR brand… which means you are in charge.

Isn’t the whole point of having your own business being able to make your own rules?

If people don’t like your style, that’s okay. You’re not going to be everyone’s cup of tea because it’s simply not possible (nor should you want to).

It wasn’t until my first public launch that I realized that the same things that turned people OFF about my brand were the same things that turned my tribe ON.

And it makes sense! You don’t want to just attract your perfect client, you want to blow their freaking socks off and you can’t do that unless you feel empowered to just be yourself.

Your job is to focus on loving on your tribe and helping them grow. How you deal with haters and their negativity should never stop you from serving your people.

And the haters? Get them outta yo car! Like my girl Chalene Johnson likes to say.

But they gotta go! Unsubscribe them, ban them, get the out of your world because you are doing great things and there’s zero room for any negative energy whatsoever.

It’s not personal and they don’t matter to your brand anyway because those are the type of people who won’t ever buy from you.

Haters don’t like you and you probably won’t like them either, so part ways respectfully and that’s the end of it.

And I’m not gonna lie.

It STILL makes me angry to read a nasty email because I am human!

But I’ll tell you this, every time I receive some hate it also serves as a reminder that I am getting out there shaking things up and making moves. If I am quiet, and not really putting myself out there I rarely get any lash back… coincidence? Absolutely not.

The greats will tell you that the more they succeed in making an impact, the more criticism they receive.

It’s part of the journey so use the hate as validation that you are making an impact.

Or, if you prefer,  think of it as turning lemons into lemonade (Beyoncé style)! 😉

I’ll leave you with a quote from the great Theodore Rosevelt…

”It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.
 
The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
I hope it inspires you to deal with haters in your own, unique way.

Kim Signature

 

 

 

3 Ways To Beat Social Media Overwhelm

3 Ways To Beat Social Media Overwhelm

 
It’s about time to say goodbye to social media overwhelm, don’t you think?

With the insane explosion of growth social media channels are experiencing, it’s a challenge for online entrepreneurs like you and me to stay on top of every new strategy, every new social network and the non-stop changes they experience.

Am I right?

And that’s where social media overwhelm starts to kick for most of us…

You read about the newest strategy on Instagram and how Periscope and live streaming is changing the game (it’s true though) and you start feeling your blood pressure shoot up…

Then, the thoughts of self-doubt start creeping in.

”Am I becoming irrelevant? I know I should be further along than I am on Instagram, but how am I going to tackle Periscope if I can barely manage Facebook and Instagram? My business is going to fall behind… I can feel it happening already. So and so is right… I AM falling behind. I know I am missing out on opportunities if I decide not to live stream and then I will never be able to catch up with the competition. That’s it, we are done. We might as well just close up shop…”

Okay, I know, I exaggerated just a bit but if you are like me, your negative thoughts can escalate pretty FAST if they are left unchecked.

While it’s totally normal to get overwhelmed and start questioning whether you should even be on social media to begin with, there’s no doubt that social media marketing can really propel your business forward like nothing else.

But don’t fret my friend, there is a silver lining. You can still be successful on social without the extra pressure.

If you feel like the sky is caving in and you just can’t figure out how to stay consistent on social media without feeling extremely overwhelmed, then I think you’ll gonna enjoy the three tips I have for you today.

With some smart planning and a bit of savvy marketing strategies, you can TOTALLY beat social media overwhelm for good.

 

MY THREE TIPS TO BEAT SOCIAL MEDIA OVERWHELM

 

 

TIP NUMBER ONE

Stop trying to market on every social network under the sun.

I can’t tell you how many people have this problem and I know because 90% of my clients come to me with 17 strategies they want to implement on 6 different social networks in the next 3 days… No wonder they’re getting absolutely nowhere!

But hey, I totally get it because I actually tried to tackle every social network under the sun when I started doing social media marketing.

I tried to be on Linkedin, on Goggle +, on Pinterest, on Facebook, on Snapchat, on Instagram all at once. And I spread myself way too thin (not to mention it straight up didn’t work!). So stop try to market on social media network.

So stop try to market on social media network. As tempting as it may be, don’t do it. Your sanity will thank me later.

Instead, pick ONE (yes, one!) of your social media networks as your social media hub. And this is where you’re going to focus

And this is where you’re going to focus the majority of your efforts. But what if you are already on multiple social networks?

Reallocate your resources and focus on building the one network that is either the most promising or is already working for you.

Once you feel like you have it completely under control + you’ve had a positive ROI,  then and only then, you can consider going full force on a second social network.

 

TIP NUMBER TWO

 

It’s 2016. Get a solid content strategy!

If you’re not already pre-planning your posts, scheduling them out in advance, creating awesome graphics, or getting someone to help you with all of it. You need a strategy + get yourself some help (more on outsourcing in future posts).

Don’t think having a strategy is that important?

NEWSFLASH:  Sitting down on your computer and figuring out what it is you’re going to post on the spot is not always realistic and I’m willing to bet it’s not working for you.

Not to mention, for a lot of busy entrepreneurs, it’s simply not a sustainable way to do so on social media marketing.

So, go get yourself a solid strategy, create a badass content calendar and kick some butt with your epic content.

via GIPHY

 

 

TIP NUMBER THREE

 

Dude, take a friggin break.

I do it all the time and if you are worried that you’ll lose followers, fans or susbscribers while you are taking a digital detox, let them know in advance!

Seriously, record a video on YouTube, pin a tweet on Twitter or create an autoreply on Facebook. More likely than not, your tribe will totally understand AND support your decision.

I promise it will be okay. 😉

This way, you can recharge and come back bigger and badder than ever. [Side note: Is badder a word? Not really but you get the point. ;)]

This has something that works for me very well so, ever so often take a sabbatical completely doesn’t engage from all social media activity.

I promised followers will still be there when you get back and you’ll feel refreshed, re-invigorated and you’ll be able to service all of your friends and followers with a lot more passion.

So there you have it, my three tips to beat social media overwhelm.

I hope I they were helpful and if they were,  leave me a comment on a comments section below telling me YOUR fabulous tips and strategies are to beat social media overwhelm #LikeABoss.

I’ll catch ya on the next episode.

 

YOUR FUNWORK

  • Pick your social media hub and stick to it.
  • Get yourself a content calendar and plan ahead!
  • Plan to take a Sabbatical from social media once per quarter or whenever it feels comfortable (the beauty of having your own business is you make the rules!).

 

Kim Signature

How To Sell On Social Media Without Being Pushy, Salesy, or Slimy

How To Sell On Social Media Without Being Pushy, Salesy, or Slimy

How to sell on Social Media properly? Every business person is asking the same question.

Would you believe me if I told you that I have NEVER directly promoted any of my services or programs on social media? No, seriously.

I’ve been in business for 2.5 years and even before then I did a lot of freelance work and I’ve never shared a single link to my sales page or asked folks to ”hire me.”

And while there’s NOTHING wrong with promoting your stuff to sell on social media, in fact, I strongly encourage you do, I’m telling you this because I want you to understand that to sell on social media and making money on it doesn’t mean you have to become a pushy jerkface.

Although you probably won’t find me blasting my programs or services on social (unless I’m in the middle of a launch) I STILL DO generate consistent revenue from social media every single day and I love it.

I know that might sound counter-intuitive but bare with me for a second. 

One of the biggest mistakes I see entrepreneurs make when they are trying to sell on social media is to focus ONLY on amassing a huge fan base, increase their engagement and… that’s where they stop.

They think, ”If only I could get to 10k fans like so and so, THEN my products would sell out.”

Wrong. 

Sure, having a large fan base and tons of engagement should be part of your strategy, but I’ve seen folks with millions of fans who are not making a cent off their followings and by contrast, small businesses with a couple hundred followers who make thousands of dollars every month.

The key? Focus on leveraging your content and growing your email list.

Remember,  to sell on social media is not about the fans and followers or the engagement, it’s about the strategy. 

 

GETTING INTO THE STRATEGY

 

HOW TO SELL ON SOCIAL MEDIA

Selling on social media rarely ever happens directly on the platform, it happens via email marketing + your website.

When you choose to focus your efforts on turning your fans and followers into leads via email marketing, that’s where the magic happens. 

Let’s take a look at what a buying cycle on social media might look like for you.

How to Sell on Social Media

  • Step 1: Grow your following
  • Step 2: Build Trust On That Network
  • Step 3: Create A Solid Lead Magnet As An Opt-In Opportunity
  • Step 4: Drive Traffic To That Lead Magnet & Grow Your List
  • Step 5: Make An Offer & Convert Leads Into Clients

So if you haven’t done so already, I want you to get REALLY serious about growing your email list and building a fantastic relationship with your subscribers.

Having a big picture strategy and know how all the moving parts in your marketing strategy can work together is really the key to profiting from your social media marketing efforts.

If you want to learn more about this topic, be sure to sign up for my FREE workshop because I’m going to be hosting a workshop that covers this exact topic.

 

YOUR FUNWORK

 

  • Start building your email list if you don’t have one yet.
  • If you do have an email list, review your lead magnet/freemium and make sure it’s SUPER valuable.
  • Promote your lead magnet EVERYWHERE (including social media) and focus on growing that list.
  • If you want to dive deeper, sign up for the FREE workshop. 

With tons of love,

Kim

 

 

How To Create A Simple Social Media Strategy That Just Works

How To Create A Simple Social Media Strategy That Just Works

 

THE STRUGGLE IS REAL

Making a Social Media Strategy is quite a struggle, at first!

Confession time.

When I first dipped my toes in the social media world I was trying to market my husband’s start-up in a super traditional, non-flashy industry and I had no idea what in the world I was doing.

I was trying to market on 17 different social networks and I had no idea why and even worse, I was completely overwhelmed and getting absolutely nowhere with social media strategy.

It’s crazy to think back on but I would literally spend HOURS on end every week creating ”awesome content” and when I actually got around to publish it I would get crickets…

See, most of us are so used to jumping on auto-pilot and doing things ‘’because we’re supposed to’’ that we rarely take a second to stop & figure out why we’re doing them in the first place.

In other words, we don’t have a clear path or a strategy a clear Social Media Strategy.

 

THE SOLUTION IS TOTALLY WORTH IT

 

If you can relate, let me tell you that I so hear you!

You’re going to love this post because trust me, life gets MUCH easier once you have a social media strategy in place.

And although I don’t have to convince you about the importance of designing your own social media strategy ( I mean, there’s a reason why you’re reading this, right?), I do want you to start taking a strategic approach in everything you do in marketing, specifically with social media.

It’s so easy to go around creating content and publishing it on social media because ”it’s a good idea” instead of becoming ultra-strategic with our approach.

One of the amazing students in my flagship course, Zilch to Social emailed me the other day and said ”I feel like I am finally moving forward and not just spinning my wheels” as she referenced how she was setting up a solid social media strategy.

So if you’re totally ”there”, grab a pen and paper (or download my free PDF template below) & answer these simple questions.

Social Media Strategy

 

LET’S GET INTO THE SOCIAL MEDIA STRATEGY

 

Chillax, darling. I’m going to walk you through the whole process. 😉

 

1. FIGURE OUT WHO YOUR DREAM CLIENT IS

 

This is literally the foundation of your success, not just when it comes to marketing and having a social media strategy but in your businesses as a whole.

The more you know and understand who your dream client is, the easier it will be craft engaging social media content + position your product in a way that makes him/her say ”OMG I so need this!” (if your dream client is a guy I doubt he’ll repeat that exact phrase, but you get the point).

Let’s talk about that for a second. Your dream client is someone who benefits the most from what you have to offer AND is also the type of client you absolutely love working with.

Your dream client is someone who benefits the most from what you have to offer AND is also the type of client you absolutely love working with.

When it comes down to it you pretty much have to become BFF’s with your dream client (metaphorically) and really understand how their brain works.

And by understand how their brain works, I mean get super obsessed with learning about them, yo!

You need to get in their heads and learn as much as you possibly can if you want to find MORE of these dream clients online.

What are their interests?

What kind of lifestyle does he/she enjoy?

What do they struggle with or find challenging?

How can your company solve this problem?

What other pages does he/she follow?

You’ll find an entire list of questions that can help guide you through this process inside the template pack.

If you’ve been in business for a while, chances are you know exactly who this person is – but if you’re just starting out or you haven’t worked with clients or customers, don’t worry. You can always find prospects and interview them.

 

 

Figure out where they are active on social media. 

Facebook & Twitter are currently the largest social networks, so chances are you can find your dream clients on one of those platforms. However, I don’t want you to make any assumptions.

Think about it, just because you have a Facebook profile it doesn’t mean that you check it every day. Maybe you prefer checking Instagram or hanging out on Periscope. The same applies to your

The same applies to your dreamies (dream clients).

So be sure to ask your current clients or prospects where they hang out online and do your research. It’s one big essential for your social media strategy process.

 

Put your detective hat on and check out your competitors. 

Doing so can give you clues as to where your dream clients hang out online.

Keep an eye on where they are active on social media + check out whether or not they are growing their fan bases and thriving on those networks.

You’ll find a dedicated section inside your template pack where you can save all of your competitor’s information.

 

Look into partnering with someone who services your audience but is not a competitor.

Using what I like to call, aligned audiences is a fantastic social media strategy.

This is another business who is already established and has an audience who can benefit from your products, programs and services as well.

For Ex. If you are a fitness instructor or coach, you can look for other nutritionists who’s audience is the perfect fit for you but also a great way to add value. 

Get even more tips on how to find your ideal client on social media here.

Next up…

 

2. GET REALLY SPECIFIC. WHAT ARE YOU GOALS + OBJECTIVES?

 

It all starts with picking your BIG picture goal and it most likely fits into one of these four categories:

  1. Growing your following
  2. Getting more traffic
  3. Growing your email list (the most important one)
  4. Get more sales

For the next 30 days I want you to pick your big picture goal you are going to stick with.

From there, we are going to break down your goal into daily, weekly and monthly to-do’s so you actually stick with your goal long term.

 

 

So let’s break down these goals so you can figure out which one fits you best before implementing your social media strategy.

 

Big Picture Goal #1: Getting more followers

If you are first starting out and you have less than 100 fans or followers, you have to make it a priority to grow your first 100 fans. Then, focus on getting your first 500 fans and followers and then your first 1000 fans and followers.

If you have less than 500 fans or followers, these need to be your goals. Now, if you have more than 500 fans or followers, you need to focus on big picture goal #2, getting more traffic.

Here’s a great resource from the Buffer blog on specific strategies you can use to grow your following everywhere.

 

Big Picture Goal #2: Driving More Traffic

If you don’t have a website yet, forget about setting goals on social media. Work on getting your website up and running first (this is your most valuable online asset).

Boom. So you have 500 or more fans or followers. Awesome. Now, what? Focus on sending traffic back to your website.

 

Big Picture Goal #3: Growing Your Email List

So goal #3 is to grow that email list! Engagement is great, but email is where those sales are going to happen. So make sure that growing your email list is at the top of your priority list for 2016.

My hubby recently launched his podcast, #EntrepreneurHour (you can take a listen to one of our episodes here) and although he’s still focused on goal #1 which is to grow an audience, he’s also building his list as he grows.

 Here’s are some amazing ways to grow that email list with social media.

 

Big Picture Goal #4: Make More Sales

Now, this typically happens over email so you might need to look at ways to increase your email subscribers and send more effective email campaigns.

You can also promote more heavily on your social media pages (I’m giving you permission) and really start taking note of what your fans and followers react to and what they ignore.

Here’s another great resource on how to sell on social media #likeaboss. 

 

Social Media Strategy

 

3. WHAT’S YOUR SUPER POWER?

 

Your secret sauce is what will ultimately seal the deal on and offline. 

Get really clear on what that is and make sure it transpires in your content and marketing messages to headstart your social media strategy.

A great way to determine what makes YOU different is to look at what your competitors are NOT doing so great. Those are all opportunities for you to stand out & innovate.

One of the most effective ways to determine what makes your brand stand out is to infuse more of your personality into every aspect of your business.

If you’re fun & bubbly, make sure your branding and overall marketing messages reflect your personality.

If you’re more of a hard-core tell-it-how-it-is type, make sure you infuse that attitude into your marketing message.

Whenever I suggest this social media strategy to clients I often hear, ”But I want to be taken seriously…” To which I reply ”Are you planning on having a crappy business anytime soon?”

We’re talking about infusing your personality. Not being unprofessional, slimy, sleazy, lazy, or straight up unethical.

Unless that IS your personality, in which case, I hope you’re not in business. 🙂

Listen, you can’t be afraid to get personal because people won’t take you seriously. Just because you decide to express your personality doesn’t give you a pass to stop showing up #likeaboss.

And by that, I mean you can’t slack off. You still need to show up day in and day out, provide amazing products, an outstanding customer experience, etc.

And as far as turning people off, it better happen. If you’re not turning people off, you’re probably not turning people ON either.

The most successful brands that stand out in the market place have rabid fans AND tons of haters.

 

4. BECOME CAPTAIN GENEROUS. WHAT DO YOU HAVE TO OFFER?

 

Value. Value. Value.

People won’t get enough of your free content so figure out what they want and give them lots of it. For free.

Value is basically summed up into three main categories:

  • Education
  • Entertainment
  • Empowerment

You need all three of them to create engaging content that will resonate with your audience, but in reality, one of these categories will speak to your audience the most.

You’ll want to create the majority of your content around that category and sprinkle in the rest.

If you’re a coach, a trainer or a consultant, your audience will probably value education the most.

If you’re a lifestyle brand, your audience will probably gravitate more towards content that is both inspiring and entertaining.

With that in mind, it’s time to plan out your content into categories and set it up on your content calendar.

I learned this strategy from the amazing Laura Roeder and it changed my life.

Creating “content buckets” (or categories) for your posts can really help you stay focused on your overall socail media strategy but also save you tons of time when you sit down to create your content.

So here’s what you do…

Think of the content your audience already resonates with or the content you think they will resonate with and organize them into content buckets.

They can be for example:

  • Blog posts
  • Videos
  • Tutorials
  • Quotes
  • Tips
  • Resources
  • Behind-the-scenes shots
  • Employee Spotlights
  • Customer Spotlights
  • Contests 
  • Promos

 

I’m just giving you a ton of ideas but you DON’T need these many. I actually have about 6 different categories for mine.

So figuring out what these content buckets are is simple.

Go back to your social media posts and pay attention to what has been successful in the past.

Are you getting a lot of engagement when you post behind-the-scenes photos on Instagram? Put “behind-the-scenes pics” on your content buckets list.

You can also take a look at the highest performing posts from your competitors’ social media posts and get ideas as to what your audience reacts to.

But if you’re just starting out, don’t be afraid to experiment and try new content buckets.

Next, create a schedule for your content buckets to help you determine how often you’ll be posting them out and schedule them out on your content calendar. 

You can learn about my favorite tools to create content calendars here OR you can use the interactive content calendar I’ve included in my template pack.

 

5. ASK THE RIGHT QUESTIONS. HOW WILL YOU MEASURE YOUR SUCCESS?

 

Aligning your outcomes with your goals is a must. 

So if you chose that your big picture goal is going to be growing your audience for the next 30 days, you’re going to be measuring how many fans and followers you acquire during that time period.

You can organize your to-do’s using my social media action plan included on the last page of your template pack.

 

More importantly, remember to experiment, tweak & repeat.

It’s crucial that you learn what works and what doesn’t so you can do more in less time.

So, there you have it- how to design your own social media strategy in these 5 easy steps.

Now, go out there, test things out & learn what works for your business. 😉

 

Social Media Strategy

 

YOUR FUNWORK

Think of your ”funwork” as simple action steps you’ll love completing.

And here is what I have for ya:

  • Download the free template pack and block out some time this week to work through each segment.
  • Don’t rush the process and take your time working through the template and setting up your strategy.
  • Drop me a line in the comments below with any questions you might have about your audience, setting up your content buckets or really any aspect of your social media strategy.

 

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Staying Consistent, Three Tips I Learned Along The Way

Staying Consistent, Three Tips I Learned Along The Way

 
It’s true. I have a consistency disorder (what?). How to stay consistent is your ticket to development!

Yep… I’ve self-diagnosed and it turns out that I totally suck at being consistent with my content…

Does this happen to you too or is it just me?

How to stay consistent & committed to creating awesome content week in and week out is friggin’ hard for me (it totally drives me crazy).

Every time I realize a whole week went by without posting a new blog or sending my newsletter I literally feel this insane amount of guilt because I know that if I want to stay relevant and leverage my content to the max (not to mention push my business forward) I have to show up like a pro and stay consistent.

If you can relate, then you might be able to learn from my struggle.

I know for a fact that consistency is something tons of entrepreneurs battle with. It’s actually the MAIN challenge my clients have with social media marketing and it really doesn’t surprise me one bit.

How to stay consistent, I mean, between servicing clients, managing our teams and staying focused on meeting deadlines and sale goals, we’re all insanely busy…

So how can we push through our never-ending to-do lists and how stay consistent still?

I’ve battled with my consistency disorder for years and the last six months I’ve been working hard to restructure the way I approach consistency.

To be totally honest, I’m CLEARLY not ”there” yet, but here are three ways I’m getting better and better at it each day on how to stay consistent and deal with it (and you can too).

#1: PLAN AHEAD & BATCH THE HECK OUT OF YOUR CONTENT

For the first time ever last December I planned, scheduled and shot my YouTube videos for the entire first quarter of 2016 in advance.

It was painful.

How to stay consistent

 

There were multiple videos I had to re-shoot because the lighting sucked or my mic decided to stop working but I did it.

And although life totally happened and we lost A TON of video clips & audio clips, batching my videos all at once REALLY helped free up my time.

Not to mention ever since we’ve been posting consistently there’s been a 200% increase in subscribers to my channel.

More importantly, I learned a valuable lesson of how to be consistent.

Planning is everything.

Even if things don’t turn out perfectly as planned, just getting out of the ”content rat race” of scrambling to get SOMETHING up & published was extremely freeing for me.

So what can YOU plan in advance?

Maybe it’s carving out 30 minutes next week to refill your Buffer queue with tweets for the next month or sitting down to write a couple blog posts in advance.

Better yet, get yourself an amazing content calendar that motives and inspires you to plan ahead like a champ. 

CC New Branding

Whatever it is, planning your content in advance has blissful benefits.

 

#2: GET SUPER ORGANIZED IN EVERY OTHER AREA OF YOUR BUSINESS.

I’ve been using Trello to manage my ”to do’s”, manage my VA’s tasks, collaborate on projects with my clients and even plan my social media content for over three years now.

 

How to be consistent

 

I mean, I’m obsessed with the thing (I even planned my wedding on Trello) because it saves me so much time and keeps me and my team totally on track.

It’s one of the most powerful tools in my business and it is training me how to be consistent.

But last year I decided to take things to the next level, revamp our entire workflow inside of Trello and man, oh, man, my business runs more efficiently than ever.

I’m telling you this because it’s 2016 and YOU NEED a task management tool in your life, darling.

Organizing your to do’s will give you the bandwidth you need to show up consistently…

Whether that means having more time to plan your Instagram posts or simply carving out a few minutes each week to create those new pins you’ve been meaning to design on Canva, penciling in a new task and crossing it out when it’s DONE can do miracles for your consistency.

Whether you prefer using Trello like I do or a different task management tool like Asana, BaseCamp or Podio, sign up for one if you haven’t done so already.

And if you have, go ahead and schedule some time to figure out how you can improve your workflow & spend LESS time focusing on tasks that simply don’t move your business forward.

Bonus points if you make this FUN by adding a funky new background or using colorful labels to organize your tasks and ”pretty up” your to-do list.

 

#3: REPURPOSE OLD CONTENT

You don’t have to be content-generation machine 24/7 pumping new content out left and right.

 

How to be consistent

 

The smartest marketers I know have a repurposing system in place that allows their content to work hard for them, instead of the other way around, one idea on how to be consistent in the game.

So if you haven’t figured out how to take your old blog posts, slide decks, videos or podcast episodes and turn them into 17+ new content pieces just yet, no worries.

I shot this video a few weeks ago and I think it can really help you figure out a solid repurposing strategy

(HINT: If you have an assistant that helps with your content, send it to him/her instead).

CC New Branding

So there you have it, those are the three strategies that have helped me stay a little more consistent every day.

And although, writing this blog about my shortcomings was pretty painful, I hope you can learn a thing or two from my journey to consistency. 🙂

Xo,

Kim

P.S. Got an idea or a trick that’s helped YOU stay consistent? PLEASE lemme know, I’d love to figure out how to cure my consistency disorder a little quicker. 😉

 

 

 

Countdown Video #7: Do you know which social media metrics you should be measuring?

Countdown Video #7: Do you know which social media metrics you should be measuring?

Welcome back, to our #CountdownToZilch series, good lookin’! And hey Let me tell you about Social Media Metrics that you should set your eyes on.

In this week’s #CountdowntoZilch episode, we’re going to be talking about the 4 social media metrics that really count and how to IGNORE all the rest.

If you missed any of the videos here’s how to get caught up…

So if you hadn’t had the chance to catch up on those videos, definitely click here to sign up for the entire series. You can get access to all of the videos at once so you can design your awesome social media strategy for 2016.

Now, in this video we’re actually going to be learning which social media metrics you’re going to be measuring for the new year – what to track and what to ignore (emphasis on the IGNORE part). 

I’m super excited to be talking about this topic because I hear this ALL THE TIME…

”Kim, which metrics should I be measuring? What should I be tracking?”

”It all seems so overwhelming! Kim, I’m not getting a lot of reach and I’m not getting a lot of impressions!”

Social Media Metrics can be crazy confusing but they DON’T have to be.

Today I’m going to spill the beans and share with you the four metrics every business owner needs to be tracking on social media, and then we’ll get a little more specific in terms of what you should be tracking this year to make sure you are staying on track and hittin’ those goals, baby!

 

GETTING INTO THE SOCIAL MEDIA METRICS STRATEGY

 

 

It all really comes down to understanding a basic social media strategy which is to grow your following, send people back to your website after you engage with them, and turn them into email subscribers.

So again, 4 easy steps…

  1. Grow your following.
  2. Engage those fans and followers by sending great content and providing value.
  3. Send them back to your website for even MORE value (and hopefully contact you).
  4. And finally, get them to subscribe to your email list so that you can market to them & build that relationship in a more intimate way (plus turn them into buyers). 

 

Now, it’s really important that when you are figuring out what you need to be measuring you don’t get too overly focused on the nitty-gritty, random social media metrics that you don’t need to be tracking.

But before I get into this, if you haven’t watched the first video in this series, Setting Up Your Social Media Metrics Goals, you have to go back and watch that. Trust me, there’s a reason why I had that be the first episode in this series.

Trust me, there’s a reason why I had that be the first episode in this series.

I want you to get super focused and specific on what your social media goals are going to be for the first 30-90 days because your metrics are going to be directly tied to your goals.

I don’t want you to be measuring anything other than the social media metrics that will help you make progress on your goals. Yes, there’s things that you should keep an eye on but nothing that you should really focus on… really.

And sure, there’s things that you should keep an eye on but nothing that you should devote your focus to… really.

So go watch the very first video in our countdown series if you haven’t already and make sure you are super clear on what BIG-PICTURE GOAL is. And then, watch this video so you understand what you should be tracking.

Okay, let’s get to it. The first social media metric you should be tracking is…

 

FAN BASE GROWTH

 

If your big-picture goal is to grow your following in the next 30 days, that’s what you need to be tracking. Sure, you can keep an eye on few other things but for now, only track how many fans and followers are you getting and whether or not they’re quality leads.

Number two is super, super important…

 

ENGAGEMENT

 

This one really depends on the social network, right? On Facebook, it’s going to be likes, clicks, shares and comments. On Twitter, it’s going be retweets, likes and mentions. On Instagram, it’s going to be traffic (link clicks), comments and likes, and so on and so forth – depending on the social network you’re going to be tracking engagement.

Number three is super simple as well…

 

TRAFFIC

 

How many people are coming to your website from your social media pages?

Your website is where you’re actually making transactions. If you’re a retailer then this is where you’re selling your product. If you’re a coach or a consultant then this is where you actually get people to book sessions with you or get more information.

Transactions happen on websites and your website is YOUR domain.

You own it and control every aspect of your web presence, plus it’s your virtual store front and we wanted people from our social networks to come back to it as much as possible.

And then number four is…

 

BUILDING THAT EMAIL LIST

 

It’s that you stay top-of-mind with your fans and followers and provide another touch point so that you are staying top of mind all the time.

Remember, you are going to sell to people via email, so the quality of your email list will be directly related to your profits.

 

WRAP UP

 

So again, those four social media metrics are really important and you should be keeping an eye on all of them, BUT not necessarily focusing on all of them at the same time.

That’s the key here.

I don’t want you to get all frustrated and super overwhelmed with figuring out what you should be tracking when it’s not necessary.

Want to track your follower growth? If that’s what your big-picture goal, then you’re not going to focus on how many likes and comments and shares you got that month. You’re gonna focus on how many followers and fans you got.

None of the other social media metrics are super important if you’re focusing on ONE of them. Yes, you want to keep an eye on your traffic, your engagement, you wanna keep an eye on how many people are actually subscribing to your email list. But you’re not going to freak out and completely get overwhelmed because you’re probably gonna call it quits if you don’t know what you should be tracking.

Again… focus on your big-picture goal. That’s what you’re going to be tracking.

You should NEVER be tracking every single metric out there at once UNLESS (this is a big UNLESS), you’re an advanced marketer or you have a team who’s helping you with all of it.

If you’re a solopreneur and you’re still starting out, or you have a smaller team, then there’s no need to overwhelm yourself by tracking every possible metric under the sun.

Instead, focus on tracking one metric every 30 days. Keep an eye on the rest, but only focus on that specific metric and that’s how you are going to measure your progress and success.

I hope these strategies and these explanations cleared up a lot of your questions. And if it didn’t, definitely leave me a comment below. I want to hear your insight. I wanna hear your questions and definitely wanna help you out with tracking and measuring the right metrics for your business.

 

YOUR FUN WORK

 

Alright, so now it’s time for you to take action. Here is your funwork…

  • Pick ONE metric to track for the next 30-90 days and let me know which metric you’re going to be tracking in the comments below.
  • Sign up for our #CountdownToZilch series so you never miss out on a new episode + you get even more bonus materials and resources.

 

Love,

LOGO (1)

 

 

 

 

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