Welcome back, gorgeous. Are you ready to take your business to another level knowing how to get more social media engagement?
In this week’s #CountdowntoZilch episode, we’re going to be learning all about boosting your social media engagement and I’m going to be sharing some strategies that I’ve been implementing in the past couple of months that have really helped me.
If you missed any of the videos here’s how to get caught up…
Write on your forehead, whip out a sticky note & attach it to your mirror, tattoo it on your arm if you have to.
I don’t want you to get super caught up in getting LOADS of social media engagement without actually turning those fans and followers into email subscribers.
Of course, you’re going to be growing your following and setting up your entire social media strategy in phases, but just keep an eye on the fact that yes, it’s great to get a lot of social media engagement and I want you to blow up on social media, BUT you have to be strategic about it if you actually want to grow your email list, lock down more clients, and make more sales.
Got it? Good. 🙂
So when it comes to growing your social media engagement, there is lots and lots of tips specifically tailored to whatever platforms you are on, but I’m going to give you some general tips that you should be using across the board and then I’m going to get a little bit more specific on each platform.
The Big Picture of Social Media Engagement Strategy
Know Your Ideal Audience
Your first strategy to get more engagement is simple – know your ideal audience.
This is why video #2 in our sequence was ALL about finding your ideal client and learning more about them because if you don’t get in their head, it’s going to be super hard for you to create content that they resonate with.
A lot of my clients say “Oh, I’m not getting a lot of reach on Facebook that’s why people are not engaging with my content,” or “I don’t have a lot of followers on Twitter and that’s why I don’t have a lot of engagement.”
That’s just NOT always true.
8 times out of 10 when I’m working with a client, I notice that they don’t necessarily know their ideal audience as well as they could (and this is true for most of us including myself).
I am constantly learning and constantly tweaking my strategies because I have new people that are coming into my world from different social networks and they’re in different stages in their business, they’re from different walks of life, they have different objectives…
And so, it’s always important that you’re always keeping your ideal client in mind when you create content.
The better you understand who your ideal client is, the faster you’re going to learn how to create content that really resonates with them for the growth of your social media engagement.
In my business, I noticed that a lot of my clients definitely resonate with motivational quotes and that’s something that’s very general. Most everyone understands that quotes definitely is a source of inspiration and get a lot of engagement, but for some reason, I wasn’t getting as much engagement on some quotes and then I was getting a ton of engagement on others.
So I started to make subtle changes to the way I phrase my quotes. Instead of just creating a quote that is the in third person, I would switch it up in the first person so people would actually share it because it sounded a lot like they were telling or saying that to their friends on Facebook.
Take A Look At What’s Already Working
So what I want you to do is this.
Take a look at what’s already working in your business – what’s already getting a lot of social media engagement? Then, replicate what’s working and take everything else out.
It’s a very simple strategy that a lot of us don’t do often enough.
So maybe once a month, you sit down and take a look at your recent posts – which ones were the most popular? Which ones really didn’t go over very well?
This is something you can do on Twitter as well.
Buffer has a phenomenal analytics tool that organizes your posts via popularity, so you can see which of your posts got the most retweets in the last 30 days, which one got the most clicks, which one got the most replies or likes.
That way you’ll know what’s popular and maybe you can publish that again or you can replicate the type of post and publish it more often. Tiny tweaks like that make a huge difference and I use the same strategy with most of my clients.
One of my clients used to be YOLO Tierra Verde, a publication down in Florida that services more of baby boomers. And so, we really understood that having hyper-local content that’s relevant to that specific area, and publishing quotes that were motivational and inspirational about that specific location really increased our engagement by tenfold.
It’s really important that you understand your ideal audience and creating content around that specific audience that resonates with them.
This is something I’ve mentioned all through our series. This is really important especially if you’re starting out with zero marketing budget. This can be really powerful for you.
I want you to look at a different social media account or a different business that services your same audience and find ways to collaborate. Sometimes you can share each other’s content or you can feature each other on a specific Q&A, maybe a Twitter chat, and so in that way you are moderating each other’s content and helping curate each other’s content.
You’re partnering and sharing that audience by sending them to your page and then sending your audience back to their page. That’s a really good strategy that I’ve used with my clients as well and it’s incredible how much social media engagement you can get when you start partnering with other people.
And finally, this one applies to all of us…
Step Up Your Visual Game
We talked about this all through the year on my blog and I want to make sure that you understand that visuals are processed sixty thousand times faster in the brain than text (to be specific, it’s 64,000x’s).
So it’s a great opportunity to leverage your content and take it up to the next level, get more social media engagement when you are creating visuals that stand out from the crowd.
You can do this by using free resources like Canva and PicMonkey (Canva has also a free Design School, if you want to go through that).
And this way, you can get a better idea of what types of visuals resonate better with your audience.
Rapid Fire Tips To Increase Engagement On Specific Networks
So I’m going to give you 4 Rapid-fire Tips to Increase Engagement on Specific Social Networks…
If you’re on Facebook, video is super, super hot (like burnin’ the house DOWN?).
Share more video.
Whether it be your own video or a video that’s already gone viral – sharing more video content is going to increase your reach dramatically and it’s going to get you more engagement because Facebook favors it inside the newsfeed.
Don’t believe me? Try it out and let me know what your reach looks like.
It’s super important to definitely join a Twitter chat or at least follow a hashtag that’s popular with your audience and start engaging.
Twitter is all about conversation, so if you’re not taking 5 minutes every day, or having your assistant or your VA help you with this, you need to have real conversations with people on Twitter if you really want to increase your social media engagement and increase your following.
If you’re pinning, please make sure you’re pinning at least 1 pin per day. A lot of us tend to go in Pinterest and pin one time and then forget about it. Consistency is really important for social media engagement and in every aspects.
My second tip is to do your research. Look at that specific search bar. Look for keywords on what people are pinning that’s already popular and put those keywords on your description or create content around that without being spammy.
Use that search bar and type in keywords on what people are pinning that’s already popular and put those keywords in your pin description AND create content around those keyword topics (without being spammy).
Partner up with another account that already has a large following who might be willing to feature your content or at least tag your page on their contents.
This is a good way to actually build a following and get more engagement and get more likes.
So that’s it for this video blog.
I hope you found it helpful and if you did, share it with your entrepreneurial friends!
I can’t wait to see you inside the VIP-only dashboard. I’m sure you’re going to get a lot out of it and I can’t wait to hear all about your insight and your success for 2016.
YOUR FUN WORK
Pick ONE of the engagement strategies you learn about today and implement it this week. Record the outcome and tweak it.
Sign up for our #CountdownToZilch series so you never miss out on a new episode + you get even more bonus materials and resources.
I’m so excited to have you back. If this is the very first video you are watching, then you have to go back and definitely binge through the previous videos so you can actually get all the tips and insights on how to plan your social media strategy and how to re-purpose your content for this new year.
So far we’ve learned how to set attainable + measurable social media goals, how to find your dreamies, how to organize and place a strategy behind your content by creating a content calendar AND how to save your posts inside a content library so you never run out of posts ever again… Sweet!
If you missed any of the videos here’s a shortcut…
In today’s video, we’re going to be talking all about how to re-purpose your content so that you don’t feel like a content creation machine 24/7.
I know I definitely did when I first started out and that’s simply not a sustainable way to do social media marketing.
You feel meh?
I’m ultra excited because for the first time ever I’m going to be revealing my system how to repurpose content and it’s super easy to replicate.
Alright, so I wanna start by saying that I actually got this awesome tip and idea from the amazing Chalene Johnson and I’ve been implementing it in my own business for the past couple of months.
I wanted to share it with you because I’ve seen a serious, serious impact in terms of how much traffic I get from my website, how many people actually reach out to become clients, how many purchases of my online courses I’m getting, and I definitely think that it’s something you can use and implement in your own business,
So, a lot of times when my clients come to me they say something like, “You know Kim, I’m running out of post ideas,” or “I have no idea what to be publishing online,” or “I have all this content that I have created on my blog but I just don’t know how to share it,” or, this is a big one, “You know, I’m overwhelmed, I have zero time to be creating social media content. What can I do? I do know that social media is really important if I wanna grow my business, but I just feel completely overwhelmed.”
Can you relate? If so, one of the best strategies to create awesome social media content without spending so much time on is to repurpose that content.
So many of us post content one time on social media and then we expect to get all this traffic and all this engagement, all these likes, all these retweets… and then when it doesn’t happen we want to whale and scream and throw a temper tantrum because we spent all this time, creating that specific piece. Am I right?
REALITY CHECK:Most of our fans and followers, they’re not online when we’re actually publishing our content.
The solution is simple.
Publish your content more than once. You have to be posting your content more than one time, and then repurpose it into different formats.
So how can you re-purpose your content efficiently?
GETTING INTO THE STRATEGY
Here is my strategy on how to re-purpose your content, and this is what I want you to do for your business right now. So pull out your pen and your paper and definitely jot some notes down because you’re gonna want to have all of these different steps written down.
Pull out your pen and your paper and definitely jot some notes down because you’re gonna want to have all of these different steps written down.
Ready? Let’s do it.
The first thing I want you to do is to pinpoint what type of content you already have created for your business.
That can be…
A slide deck presentation
A Blog Post
A Promo Video
A YouTube/ Facebook Video
Whatever it is, I definitely want you to pinpoint what content you’ve already created that’s published in a longer format.
So you don’t want to start by repurposing a social media post necessarily, but more of a longer form type of media that has a little more ”meat” in it.
So for example, it can be a longer video on Youtube, or it can be a promo video, it can also be, like I said, a blog post, an article that you’ve created, maybe it’s a guest post, maybe it’s a slide deck because you’re giving some kind of keynote or you had a speaking engagement.
And so, it’s important that you pinpoint one of those longer format types of content right away and from there we’re actually going to repurpose that content piece into 17 + social media posts. YAY!
Now, if you don’t have a longer format content piece like an article or a video or maybe a podcast, that’s okay. Go ahead and create one.
I know this might be a little bit challenging at first and you might say “I don’t have 20 minutes to write a blog post.”. Yes, you do.
It’s very important that you’re providing original content and actually attracting people back to that content and providing value.
And so, whether it be getting in front of the camera and shooting a video, or actually shooting a screencast guiding your prospects through a step-by-step process, you need to deliver loads of value in a longer form content piece (trust me on this one!).
BREAKING IT DOWN
Let’s break this thing down into actionable steps, shall we? I use this repurposing strategy with my videos and my blogs – feel free to steal it.
Step #1: I assign a video or a blog post to my VA and she’ll go in and select the 5 main points of my video or blog post. Your VA can do this same thing with a podcast, a slide deck, an old article, etc.
Step #2: She turn those 5 main points into tidbits of knowledge, inspiration or wisdom into tweets and she will schedule them out via Buffer.
Step #3: Next, she’s going to repurpose those 5 main points into Facebook posts. They may be in a graphics format with text overlay, they might just be a link back to the article or it may be in a video format if a video is included.
Step #4: We haven’t gotten to this step just yet but the plan is to have her then turn those 5 main points into Instagram graphics with a nice text overlay and schedule them via Hootsuite or Latergramme.
Step #5: Now that you have covered Facebook, Twitter and Instagram it’s time to turn those Instagram graphics into Pinterest Pins. If you have Canva for Work (I highly recommend it) then you know that doing this literally takes two minutes with their Magic Resize feature.
And there you have it! You now have a solid plan to turn one main piece of content into A TON of social media posts.
To be exact, about 20 of them… isn’t that awesome?
Learning how to re-purpose your content can actually be loads of fun.
It’s pretty incredible, I mean there is so much content that you can pull out of that one main piece of content that you’re creating and this isn’t even something that you personally have to do.
Again, you can definitely outsource this or maybe just delegate it over to your virtual assistant. It only takes about an hour tops to repurpose all this content and now you have 17-20 new posts that you didn’t have before.
YOUR FUN WORK
Alright, so now it’s time for you to take action. Here is your funwork…
Go back and take a look at which content piece you will know how to re-purpose your content first and let me know what it will be in the comments below!
Then, I want you to figure out which of these repurposing strategies you’re going to put into place. I know at first it might seem a little bit overwhelming. So, if you’re just starting out, and you don’t necessarily have someone who you can outsource this content to immediately, start working in that direction in terms of having someone on board that can help you even it’s just a very few hours a week, maybe one or two hours a week. I promise, it’s going to be a huge help and the results will blow your mind.
Sign up for our #CountdownToZilch series so you never miss out on a new episode + you get even more bonus materials and resources.
As a Social media strategist, to create a content library is part of the whole marketing strategy to keep my business afloat. So how bout you?
Do you ever run out of post ideas for your social media accounts? I know I do. So in this episode in our series, #CountdownToZilch I’m going to teach you exactly how you can create a system that saves every single post you publish online so that you are able to reuse and repurpose your old social media content.
Awesome, right? Think of all the time you spend designing graphics, writing the perfect copy, researching and curating articles and filming your awesome video content.
Now, imagine having a library of content you can pull from whenever your social media queue is empty… How much time would that save you?
I know it saves my team and I HOURS upon HOURS each and every week and it can do the same for you.
Now that we have a legit Content Library in place we have over 500 tweets, 350 Facebook updates and 200 Pinterest pins to pull from whenever our social media post queue runs low and this is a HUGE advantage.
Not only are we able to save a lot of time but we are actually increasing the traffic we send to our website because we can strategize more effectively.
By spending more time analyzing our efforts and less time creating the content itself, we can easily figure out what my audience responds to and what type of posts simply don’t perform well.
BUT, CAN THIS ACTUALLY WORK FOR YOU?
I know you might be concerned about posting updates more than once online and that’s okay. At first, I was too!
I thought to myself – what if my fans and followers read a post twice? How embarrassing! What if they think that I’m lazy or straight up uninteresting?
If you too are wrestling with the idea of posting your content more than once on social, you gotta know that most of your fans are not online when you post anyway, so chances are they are not even seeing your content.
Plus, the average social media user interacts with hundreds of posts on a daily basis and by publishing your content more than once you are giving your fans and followers the opportunity to engage with your content and gain some value.
Now, before we jump into the video tutorial I have to give credit where credit is due. The concept of a Content (or post) Library was an idea I learned from Chalene Johnson last year and I, of course, tweaked it and made it my own.
So let’s get into the episode so I can teach you how to implement this time saving strategy for your own business.
Like anything else, there’s a right way and a wrong way to repurpose and re-share your content. Here are a few rules of thumb to follow.
Make sure your wait 4-5 weeks before re-sharing the same exact post. You can always create a content library variation of the post by switching up the copy or imagery if you want to share it more frequently.
Just because you now have a system to reuse your posts and repurpose them it doesn’t mean you should stop creating new content altogether. Remember that after a while your page will turn sterile and monotone if you don’t freshen things up with new content that is both timely and relevant. So experiment with this strategy and start out by posting 60% new content and 40% reshared or repurposed content. It is a huge part to learn to create a content library old or new.
There are certain social networks where resharing the same exact content is not the best strategy, so definitely use your common sense and intuition. For example, if you have a YouTube channel, re-uploading the same video every couple of weeks is not the best way to repurpose your content.
Other Tools & Resources I Mentioned
IFTT: Use this tool to save your social media posts to Evernote.
Evernote: Use this tool to create your Content Library.
Curious about creating a content calendar and how to do it?
In this episode, we’re going to set up creating a content calendar together.
If you haven’t been following our CountdownToZilch series (all about planning your BEST social media year yet in 2016), you can catch up by watching episode one and two before you dig into this one (this episode is really good but I know you’ll get more out of it if you follow these videos in a sequence).
As you might notice when you watch this episode, I shoot this one from gorgeous Puerto Rico because long-story-short, I lost a ton of my pre-recorded video footage in an OS update (grrrr!!). But that’s okay, the show must go on and I’m sure you will appreciate the change in scenery. 🙂
But that’s okay because I brought along my handy-dandy web cam + a microphone in cased something like this happened and I’m sure you will appreciate the change in scenery. 😉
Like anything else, there’s a right way and a wrong way to creating a content calendar so if you are ready to finally place a strategy behind your content, it’s imperative that you are creating your content calendar one right away.
To find your dream clients on social media is easy yet a challenging process but it will be all worth it when you know how to properly do engage with them.
On this episode #2 of #CountdownToZilch, our social media series all about planning your strategy for 2016, we’re going to be talking all about finding your dream clients on social media.
I’m going to be giving you strategies you can use on 4 different social networks and we might even throw in a bonus one. As you can imagine, there are different strategies for different social networks so we are going to be covering quite of few of those.
YOUR DREAM CLIENTS ON SOCIAL MEDIA. GETTING INTO THE STRATEGY
#1. Get to know your dream client.
Let’s talk about that for a second. Your dream client in social media is someone who benefits the most
And by getting to know them, I mean get obsessed with it, yo! You need to get in their heads and learn as much as you possibly can if you want to find more of your dream clients on social media.
If you’ve been in business for a while, chances are you know exactly who this person is – but if you’re just starting out or you haven’t worked with clients or customers, don’t worry. You can always find prospects and ask them where they hang out online.
#2: Figure out where they are active on social media.
Facebook & Twitter are currently the largest social networks, so chances are you can find your dream cleints on social media in one of those platforms. However, I don’t want you to make any assumptions.
Think about it, just because you have a Facebook profile it doesn’t mean that you check it every day. Maybe you prefer checking Instagram or hanging out on Periscope. The same applies to your dreamies (dream clients).
So be sure to ask your current clients or prospects where they hang out online and do your research.
#3: Put your detective hat on and check out your competitors.
Doing so can give you clues as to where your dream clients hang out online. Keep an eye on where they are active on social media + check out whether or not they are growing their fan bases and thriving on those networks.
#4: Look into partnering with someone who services your audience but is not a competitor.
Using what I like to call, aligned audiences is a fantastic strategy. This is someone who is already established and has an audience who can benefit from your products, programs and services as well.
For Ex. If you are a fitness instructor or coach, you can look for other nutritionists who’s audience is the perfect fit for you but also a great way to add value.
LET’S GET SPECIFIC ON EACH PLATFORM
Use Audience Insights
Use your search bar to look for keywords and groups
Tracking my goals and analyzing my results on social media (and the rest of my marketing) landed my business some major exposure + some amazing clients in 2014.
And I just know it can do the same for you.
The good news is that I’m about to simplify the heck out of this social media goal setting thing so you too can have your very BEST social media year yet.
We’ll talk about tracking your goals and your progress in a later video inside our brand new series, but for now, let’s get this goal setting party started!
This is the perfect time to figure out your social media strategy for good. When it comes to social media goals, like any other type of goal or resolution, we really need to figure out what our big picture, long-term objective is.
If you are doing social media marketing, you probably already have an idea of what your big picture goals are… Like most of us, you want to get in front of your clients, reach more prospects and make more sales.
If you’re a non-profit, your goals might be slightly different, you are on social media to raise awareness and get more donors.
But whatever the case, we are all here to make more transactions and get our message heard in BIG WAYS.
So where do you start with social media goal-setting and how do you make your goals attainable and measurable?
You might be overwhelmed with all the ”to do’s” that are already piling up on your 2016 resolutions list but don’t fret.
I’m going to simplify it.
Let’s Break It All Down
It all starts with picking your BIG picture goal and it most likely fits into one of these four categories:
Growing your following
Getting more traffic
Growing your email list (the most important one)
Get more sales
For the next 30 days I want you to pick your big picture goal you are going to stick with. From there, we are going to break down your goal into daily, weekly and monthly to-do’s so you actually stick with your goal long term.
So let’s break down these goals so you can figure out which one fits you best.
Big Picture Goal #1: Getting more followers
If you are first starting out and you have less than 100 fans or followers, you have to make it a priority to grow your first 100 fans. Then, focus on getting your first 500 fans and followers and then your first 1000 fans and followers.
If you have less than 500 fans or followers, these need to be your goals. Now, if you have more than 500 fans or followers, you need to focus on big picture goal #2, getting more traffic.
If you don’t have a website yet, forget about setting goals on social media. Work on getting your website up and running first (this is your most valuable online asset).
Boom. So you have 500 or more fans or followers. Awesome. Now, what? Focus on sending traffic back to your website.
Your Traffic Goal Checklist
Share more links to your blog, website and lead magnets (these are freebies like discount codes or free information).
Install a Facebook share button on your blogs to make sure your existing readers are spreading the word.
Use short videos to deliver value and drive your fans back to your website for more.
Make sure your page’s about section has a link back to your website or blog.
Use Facebook ads to run a simple traffic campaign (you don’t need a huge budget).
Twitter more often + make sure your tweets have links back to your site.
Install a Twitter share button on your blogs to spread the word.
Use Click To Tweet to make it easier for visitors to share your content.
Update your Twitter bio with a link back to your blog or services page.
Have a call to action on every scope and get clear on where on your website you’ll be redirecting your followers.
Direct your followers to your website or better yet, a landing page where they can sign up for your email list.
Get creative! Write down your URL on a piece of paper and show your followers where they can learn more from you (make that URL as short as possible so they remember).
Make sure there’s a link to your website on your bio.
Let followers know they can learn more over on your website by clicking the link on your bio.
Add the actual URL to your Instagram posts even though they are not clickable because followers can copy and paste them directly into their browser (I’ve seen this become more of a trend in the past couple of months).
Use short video to promote a specific URL and make it short.
Optimize your descriptions with links to related blog posts or lead magnets.
Use YouTube cards to tease your content.
Make sure to redirect your subscribers to your description box to learn more about the topic and sign up for your mailing list.
Big Picture Goal #3: Growing Your Email List
So goal #3 is to grow that email list! Engagement is great, but email is where those sales are going to happen. So make sure that growing your email list is at the top of your priority list for 2016.
My hubby recently launched his podcast, #EntrepreneurHour (you can take a listen to one of our episodes here) and although he’s still focused on goal #1 which is to grow an audience, he’s also building his list as he grows.