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If you know me, you know Canva is on of my loves.
I’m a sucker for good design and when it comes to creating gorgeous images for your brand, not tool is a better fit than Canva.
So you can imagine my delight when just 72 hours ago I got an email from Canva’s community outreach specialist letting me know I would have access to Canva for Work before it was released into the world so I could give them some feedback.
One very long happy dance later… I got to play with Canva for Work’s insanely effective new features and let me tell ya, I’m in love.
So I shot this quick video to take you behind the scenes of Canva for Work before it’s released.
If you love it just as much as I do, go ahead and sign up because they are a mere couple of days away from releasing it into the world.
So what is Canva For Work anyway? Get it straight from Canva’s CEO & Co-Founder, Melanie Perkins.
“Canva is extremely popular with individuals who create things like social media graphics, presentations, and business cards. It has saved them time, money, and allowed them to create graphics that look professional without needing to learn the expensive desktop design tools.
Over the past two years, we’ve found that brands often struggle to an even greater extent with the same issues. Canva for Work takes Canva to the next level, by empowering companies to share design templates, fonts and digital assets, and to collaborate on the design process.
…Canva for Work enables them to centralize all their assets, collaborate more easily, and oversee a brand’s image by providing remixable templates, images and design assets that other teams can use to create on-brand graphics.”
Centralize brand colors, logos and fonts. This feature is simply the bomb. Being able to save your brand colors, logos and fonts ensures that all your designs stay within your brand guidelines across the board. Plus, whenever you create a new design your brand colors and fonts are displayed as the default.
Save branded templates. Create templates for everything from social media graphics to presentations to empower your team and make sure that you stay on-brand.
Here’s how I’ve been using this feature to resize my own designs.
Organize images and assets into folders. Centralize images and assets for you and your team.
No more having to upload the logo or dig through your uploaded elements every time you create a new design. A huge plus for teams is that your colleagues will never get stuck searching for the right logo again.
Invite your team to collaborate. Canva for Work is perfect for teams of all sizes, whether it’s one person, or a team of hundreds. It provides an internal commenting and collaboration system to improve workflow.
I’d love to hear your thoughts on Canva for Work. Would you use it? Is it something that would be beneficial to ya? Definitely let me know in the comments below and feel free to ask any questions.
Don’t forget to head over to Canva for Work and sign up so you know exactly when they launch these ah-mazing features.
If you follow my blog you know I am all about winning on social media regardless of how big or small your budget is.
I feel this way because I work with brands who have millions in their marketing budgets and brands who have a couple bucks to spare. And guess what? They both get awesome results.
Of course, when you have a gigantic marketing budget there is much more that you can do, but if you are a small brand you probably don’t need to spend huge amounts of cash to get results.
If you are a small brand like me then you probably struggle with the same things I do.
”Who are you? How are you different? What are you all about?” In this crowded marketplace we have to learn how to stand out and most of us don’t have large budgets to do so. We have to fight to make every penny count.
So for the purpose of this article I am going to assume that your social media marketing budget is $100 per month.
Although later on the article I will give you specific tips for every major social network, I do want to give you some general tips that will help give your brand and edge.
Sharing other people’s stuff is awesome, but when you start going the extra mile to add value via a blog, podcast, video show (etc.) – that’s where the magic happens.
Not only are you able to draw people back to your website from social media, you’ll also be positioning your brand as a leader in your industry and giving your brand a voice your fans and followers will resonate with.
I know, you’ve heard this one over and over again. But it’s crazy how being consistent can seriously impact your efforts. No matter if you feel like you are talking into the void and no one is listening, stick with it.
Respond to fans and follower and engage in conversations whenever possible. That means spending a few minutes every day commenting on other pins on Pinterest, reaching out to influencers on Twitter or responding to every comment/message that comes through via Facebook.
Brands who go out of their way to answer questions, connect users with resources or just provide ”how to” tips and tricks win. Do a quick Twitter search for questions related to your niche or industry and use it as a tool to add value to people’s lives.
Yes, we all want to learn the right strategies to implement at the right times for the right business. But don’t be lazy. No one understands your businesses as intimately as you do. So do the work and experiment with different posting strategies, different content types and different messaging until you get it right.
Ask any brand with a huge following and chances are they will tell you that a lot of work and effort went into building their community online.
If you want to get to know your audience you have to put in the work. Channels like Facebook, Twitter, Instagram, Pinterest and so on provide a myriad of information when you do keyword searches related to your niche or industry.
But it’s not enough to just do a keywords search (duh!). You gotta click over to user’s profiles and get an idea of who they are, how old they seem to be, what types of content do they consume and whether they are your ideal client or not.
You have $100 to spend on your social media marketing. Use it on Facebook, Twitter or Pinterest ads. They all are amazing tools that provide insanely targeted ad spots that you can utilize to your advantage.
Promote your blogs, your lead magnets and when it is appropriate share discounts, offers and promotions (do your research before you disrupt the space with a lame salesy ad that won’t get you real results).
You can get a ton of value from spending $100 each month on social advertising, but you need to educate yourself first and do it right. There’s loads of free information on the web, so there’s no excuse to not run a great paid campaign or promotion on social.
Of course, all of these activities take time and are expensive as you want them to be. Small businesses truly have an advantage when it comes to social because media is more affordable than ever before.
But enough about that. Let’s dig into the strategies.
There’s tons of strategies out there and while I don’t want you to feel overwhelmed, you can always find ways to win at social media on a tight budget. That’s the beauty of it all.
So below you’ll find specific suggestions for most of the major players in social networking.
You don’t need to implement all of them right away. Pick one of two and experiment!
What are other ways to win at social media on a tight budget?
I’d love to add your thoughts and insights to the list.
Catch ya next time!
Building relationships with potential customers is at the top of all of our lists when it comes to social media goals.
After all, that’s why we are on social to begin with.
So how can do this in a genuine way and get major exposure from it?
That’s what we are covering on this week’s KimTV episode.
In this episode I’m sharing a few ideas to celebrate your fans on social media and ‘breaking the ice’ so to speak by highlighting them (plus getting more engagement as a results of it).
The whole premise of this concept is to celebrate your fans and do this from a place of service without expecting anything in return, which is the key to success here since your fans can definitely tell when you have an agenda.
When you put your fans in the spotlight instead of your own brand, it immediately breaks down barriers and gets other people talking about you.
Here’s a few brands who are doing it right so you can get inspired to celebrate your fans on social media the right way.
Dr. Miami is the real deal. He might be a little too out there but when it comes to featuring his fans and patients, he’s got it down to a science.
Express celebrates their fans by letting them pick out a cool outfit every week. Talk about giving your fans a voice.
Our tropical print soft shorts are your Fan Pick of the Week. Just add a tunic tee and an umbrella drink!
Dunkin Donuts brings it home by featuring a cool photo each week of a fan enjoying their product.
Coffee in hand, you’re ready for anything! Congrats Grigoriy O. on being our Dunkin’ Fan of the Week! https://bitly.com/17nmiSX
So how can you apply these same concepts to your small business? Easy.
So here are a few ideas to inspire you to put your fans in the spotlight and gain their loyalty.
1. ”Coffee is on us”- You can send out a coffee gift card just as a ‘thank you’ to a random fan for being part of your community. You can easily do this via Twitter or Facebook through the Starbucks app and get even more social with it.
3. Send customers a birthday cupcake to celebrate their special day.
4. Turn it into a weekly segment on your social media pages. Highlight a fan’s journey, interview them or share a compelling progress story. You can even name the weekly segment after #FanFriday, #StorySundays etc.
5. Share a photo of a fan using your swag (or even your products).
6. Take a selfie with a customer just because they are awesome and tag them in it.
7. Give specific fans a special discount on an item or simply give them a bonus product.
8. Create a social station at your store or location where you can take a quick photo or short video with the people who walk in your store. You might need to get a little creative with this one, but it can produce some awesome story content.
9. Fan takeovers are always fun. Pick a customer or fan who you already have a good relationship with and have them take over one of your social accounts for a day.
10. Bring on a fan or follower behind the scenes and have them be part of your product creation process.
11. Document ”a day in the life” of one of your fans or followers via social media.
12. Blog about a great success story you’ve had with a customer or client.
13. Interview a fan via your YouTube channel.
14. If you are a lifestyle brand, doing something random is always a good idea. Surprise a fan with their favorite candy bar. You might need to do a little extra work for this one to not look super-creepy, so one way to do this is to just ask. Your fans and followers will likely just tell you what their likes are and you can use this information to surprise them at a later time.
15. Create a ”hall of fame” at your location (or virtually) and turn it into a contest for your fans. There’s a million things you can execute on this one, so get creative with it.
So what are other ways you celebrate your fans on social media? I’d love to know!
Head over to the comment section and share some of your experiences.
Ever wanted to market your content to a specific segment of your fans? Me too.
Perhaps you want to promote a specific type of content or posts to new customers and completely different content to existing customers. Or, maybe you have fans all over the globe who speak different languages and you want to cater to their needs individually. How do you make sure your content only reaches the right audience?
Of course, with Facebook or Twitter ads you can practically target your posts to reach anyone you want, but I’m going to show you how to do it organically (meaning for free).
But first, a quick story.
A few years ago one of my very first clients was an awesome university back home (Puerto Rico) and they had quite the challenge.
At the time, they were trying to market their bachelor’s degree program to high school students and their graduate program to senior students, while also engaging their current students to make sure they enrolled with us every year. And they wanted to do it all organically via Facebook (without any ads).
Now, if you think about it, all three of these demographics are in completely different life stages and have different interests.
High school students are into tech and their parents have a pretty big influence on their educational decisions, whereas senior students are either gain the upper hand in a competitive job market or are looking to go back to school to get a promotion and increase their salaries.
Stay with me here.
My point is that making sure your posts reach anyone on Facebook or Twitter is hard enough. So how in the world do you make sure your content and marketing messages land in the news feeds of the right people?
This is how.
Facebook gives you much more flexibility and options in terms of targeting your audience, so take advantage of these options as much as you possibly can.
To enable the narrowed audience feature for your posts follow these easy steps.
Twitter’s segmenting options are limited to a specific country, so this feature would only be useful if you have a worldwide audience and want to share specific updates with fans who live in specific countries.
To enable this functionality inside of HootSuite or SproutSocial follow these easy steps.
Ok, so what if you don’t have fans all over the world or who speak different languages? Check out your Facebook Insights and Twitter Insights for clues about your fan’s specific characteristics or demographics.
I’m almost certain you can find a few ways to segment your posts to make them even more personal and impactful.
I can tell you from experience, every time I see a post in Spanish inside my news feed from a brand that made the extra effort to speak to me in a way that is relatable, it grabs my attention and makes me feel special.
So it’s not just about making sure the right fans get your message, it’s also about standing out from the crowd and connecting with them in a special way.
So there you have it, a few ideas to segment your posts to reach specific audiences on Facebook and Twitter without ads.
But now I want your insight.
How do you publish posts for different audiences on Facebook & Twitter? I’d love to hear all about your strategies and other tools you might use to help segment your messages to diverse audiences on social.
Go ahead, comment below, I’d love to hear all about your social experience.
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