Social media tools are spreading like pancakes on the online industry, may it be an app or a software there are helpful to perform wonders for your business.
As I’m writing this blog I have my big ole studio headphones on and I’m trying to dance to Micheal Buble’s Christmas album while I type… which is proving impossible right now (need to calm down here)
So as you can imagine, Christmas is BIG around here. I’ve been driving my husband nuts for the past couple of weeks with non-stop Christmas music and it’s not even Thanksgiving yet…
Speaking of Thanksgiving and being thankful, at least once a week I get a question that goes something like this…
”Kim, I was browsing your website and I just have to ask… what social media tools do you use to create your posts, blogs, and videos?”
So as you can imagine, I get super excited about these types of questions because creating content is what I do for a livin’ and I’m insanely thankful for all the lovely questions you send me.
I thought it was about time I created an updated post of all the tools that I’m using and loving right now to create content on social media, my blog and across the web.
Now, I do want to make one thing clear… Although having the right social media tools doesn’t really mean you’ll get more engagement, knowing how to use them will save you loads of time and set you up for success (as cheesy as that might sound).
It’s a content curation and publishing tool for Facebook and Twitter and I absolutely love it because it helps me find new and fresh ideas for my social media content. In fact, it has an entire Library of pre-populated posts you can sift through and schedule.
It’s not free but for $7/mo, you really can’t get more value.
This is why it’s awesome…
This tool is dope for SO MANY reasons. Not only does it work as a publishing tool for Facebook and Twitter, it also collects data from pages across the platform that are just killing it on Facebook and shows you exactly which posts are the most popular.
PostPlanner also allows you to manually add pages from your competitors or industry leaders so you can ”keep an eye on” their most popular Facebook posts.
As if that is not cool enough, they also have a content library full of post ideas you can ”plug and play” to keep your posts fresh and varied. Simply click on the posts you want to add to your queue and you are all set.
You can also monitor keywords, add blog feed and track hashtags.
Of course, you know Coschedule is one of my social media tools of choice when it comes to creating my content calendar and organizing every piece of content that will be published for my business.
I’ve demoed Coschedule in a video right over here and during the demo/review I go in depth into how I use it to organize and plan my content. So if you are interested, check it out.
This is why it’s awesome…
Coschedule allows you to schedule blog content and it measures how many social media shares each post receives.
This tool is perfect for planning and collaborating on other content pieces with your team and being able to see what is coming down the pipeline across the board. Think blogs, newsletters, social media posts, video blogs and more.
You can integrate apps like Google Drive, Evernote, and Dropbox to pull in documents and repurpose content pieces.
You also get to schedule your social media posts and sync your Twitter queue to Buffer.
I love this combo because it allows me to save a copy of every post I publish on Twitter, Facebook, Instagram and Pinterest to Evernote, so I can create my own post Library. This way I can repurpose and reschedule the most popular posts without having to dig through each individual posts in search of my old content.
Once my social queue is empty, I open up my Evernote notebooks and go through my old content to pull the best stuff.
Each note includes the post copy I used, an attachment with the post image (if I included it) and a link to the original post. This way I can simply download the images and copy the post copy.
This is why it’s awesome…
It’s free! Setting up a zap that connects your Evernote account with your social media profiles is pretty simple and you can use up to 5 zaps for free. You can also use a service called IFTTT, but I find Zapier is much more specific in terms of the content I want to be attached to my Evernote.
I don’t have to worry about creating new content all the time.
My assistant can go through and pull new content to repurpose on other platforms.
Everything I post is saved in one, centralized location.
Grammarly has been my saving grace in my social media tools. Why? As I’m sure you already know, English is not my first language and my grammar mistakes were getting a little out of control. So I decided to find a solution and it has saved my life (okay, that’s really dramatic but you get the point)!
This of this app as your personal grammar coach. You can install it on your Chrome browser and it follows you around the web helping you correct every grammar and misspelling mistake you make with just one click. So whether you are responding to your email, writing a blog post or drafting a quick Tweet, Grammarly has you covered.
Grammarly at work on my Facebook page.
This is why it’s awesome…
It’s far superior to any autocorrect program out there + it has an app for Windows you can download to compose your copy directly inside of the app.
It follows you around the web and teaches you what mistake you made and how you can correct it in the future (I’m learning so much by actually writing, that it’s crazy).
It’s free! There’s also a paid version that I’m sure is amazing, but the free plan is a perfect place to start.
Peek Inside My Visuals Toolkit
So let’s get into the apps that can help elevate your visual content game.
Legend App I reach for this cool little iOS app at least once a week. Legend animates text automatically and I use it all the time to create animated quotes like the one below.
My beloved. Canva is a graphic design tool for people with zero graphic design skills (aka me).
So if you haven’t hopped on the fan bandwagon yet, you have to check out Canva. It is one of the most essential social media tools for every small business owner & solopreneur out there.
Plus, it’s free. #AwesomeSauce
This is why it’s awesome
It’s free! There’s a paid version that I highly recommend but if you’re just starting off, the free version is perfect.
Their Design School is incredibly entertaining and you’ll learn so much just by going through their tutorials, so check out those out.
Canva has easy to edit templates you can customize and make your own with a few drags and a couple drops. Plus, you can also upload your own stock images, pick from their free ones or pay $1 for their premium stock photography.
So here are the Facebook engagement tips that are working right now for me.
Tip #1: Use More Video
I recently learned this strategy from the amazing, Chalene Johnson (thanks for the awesome tip, girlfriend) and she calls this strategy ”priming”. It’s exactly what it sounds like.
As you might have noticed, 2015 has been the year of Facebook video. It’s practically a fact that it gets more reach and more engagement inside the newsfeed, so use this strategy to your advantage.
Because video gets more reach and more engagement, you can use it to ”prime” the rest of your content so your Facebook page gets more reach, and as a result, more of your fans see your posts and engage with them.
But here’s the good news, you don’t have to create ALL of those videos yourself. Find videos that already have a lot of reach (think breaking news, funny videos or inspirational content) and share those on your page as well.
You can then follow up that extra boost in reach you are receiving with your own very best video content. Now, here’s the key, your videos have to uploaded directly to Facebook (no YouTube links) so that you get the full effect.
Facebook wants to keep their users inside the platform, so they are favoring videos that are uploaded directly. Makes sense, right? Boom! Try this strategy on your own Facebook page for at least three weeks and let me know how it goes.
I can’t tell you how many times I’ll be reviewing a client’s Facebook strategy only to find Insights is an AFTERTHOUGHT.
Really, guys, really?
Let me ask you this, when was the last time you gave your Facebook Insights a looky look?
I’m going to give you a little bit of tough love here…
How on God’s green Earth do you expect to be successful on a platform if you don’t know what is working (and not working) for you?
Okay, end of mini-rant.
Facebook gives you a wealth of data you can use to take your marketing to the next level, (holla!) so you gotta use it to figure out what type of content is performing the best for you and what posting times get you the most engagement. This way you can do MORE of what’s already working for you (and you can forget the rest).
Tip #3: Engage Back
Doesn’t it feel good when your posts get lots of comments, likes, and shares?
The fans that have engaged with your posts want to feel that you hear them, and more importantly, that you care.
So make sure you always respond to every comment, every message and every share (when possible).
Facebook gives you some great tools to help with this process.
Navigate over to your notifications tabs and you’ll get the chance to filter between likes, comments, shares and other types of engagements, (like mentions) so you never miss out on any type of engagement.
You can also set up an automated response on your Facebook page that lets folks know you’re away from your computer and you’ll be in touch soon. Want to see it action? Send me a message over on my Facebook page and you’ll get my automated message.
Now, typically I’m 100% against automated messages on social media because they seem robotic and fake. But, I’m 100% on board with any tool that helps be shorted my response time and connect with my clients quickly & effectively.
So much so that a few months back when Coschedule rolled out some exciting new features one of my clients literally asked me (very kindly) to shut up about it ( I can’t help it!). Coschedule is one of those tools in my business that I just can’t replace.
Ok, enough about my love affair, let’s get serious here… If you’ve been following the blog lately you might have noticed I’ve been talking a lot about content calendars and that’s definitely because I’ve been getting loads of questions about how I get keep my own content organized.
At least once a week I get an email that says something like: ”Kim, I love your blogs, your emails and your videos but where do you find the time? I wish I could create so much content for my own business.”
To be completely transparent, I know I don’t put out as much content as I could. I struggle with the same consistency issues you do… So this year my team and I decided to do something about it and we gave Coschedule a try.
It’s amazing, to say the least, and I think that after reading this blog post, you’ll think so too.
That’s great for you, Kim, but what’s in it for me?
If you’re reading this I’m willing to bet you’re a busy entrepreneur and you probably don’t have the luxury of spending your entire day pumping out new content (at least I know I don’t).
You know how important being consistent is online – so if you’re doing any type of content marketing you need a tool to keep everything organized and on track.
Now, of course, I’ve written a ton about organizing your content here, here and I even have a free downloadable template here. But this time around I wanted to do something different and give you a chance to look over my shoulder and learn exactly how I organize and schedule my content with Coschedule.
So what is Coschedule and what the heck does it do?
It’s an amazing content calendar tool that does a lot more than simply plan out and schedule your content.
Here’s their sexy demo:
Awesome, right? If you’re still curious, keep reading because I’m about to show you exactly how my team and I use Coschedule to increase our blog engagement and stay consistent.
Back when I was rolling in the corporate world, the company I worked for wanted to design a solid content marketing strategy that integrated both online and offline marketing events. So my team was tasked with finding the perfect content calendar/editorial tool.
We invested hours on end searching for the perfect tool, from Social Bakers to Compendium to Kapost, we demoed dozens and dozens of tools and I can tell you this, they got nothing on Coschedule.
This tool has all the features you would expect from the ”big boy” content calendar tools (that by the way range anywhere from $300-2000 per month), plus, some amazing features I’ve never seen before all for a start-up friendly price.
Now that I have my own business (and a limited budget), Coschedule has been a real lifesaver. My team and I get to see what’s coming down the pipeline and we get to plan our content and promotions way in advance.
The tool allows us to pull in my social media content, my email newsletters, blogs, video shoots, promotions and even my meetings into one place so we can strategize, plan and organize all of it.
Here’s exactly how we use it.
Check Out My Review
Other Cool Features
Adding different content types.
There are so many cool features I love about Coschedule, but one of the big selling points for me is the fact that I can plan, schedule and publish both my social media content and all my blogs seamlessly.
Plan, organize, collaborate & publish your social media content.
Say, I want to schedule my Facebook quotes. I can easily create the copy and assign a task for my assistant so she can take care of the rest. Little things like making sure the right image is showing up when we post a link from the blog on Facebook or correcting the meta description are made super simple when you use this tool.
Queue up the social goodness.
Another feature I obsess about is their social queue, which reminds me to schedule more than one social media post out whenever I release a new blog.
Super-charge your analytics.
Oh, yeah… did I mention they also keep track of your social sharing analytics and you can integrate it with your Buffer and Bitly accounts?
Coschedule also does a fantastic job at integrating with Google Analytics and creating custom social media dashboards so you can accurately track all of your social media traffic onto your website.
Another awesome feature is that I get to assign specific content pieces to myself or my team so we can all collaborate and stay on track.
Integrate bomb tools like Google Docs & Evernote.
If you love Google Docs & Evernote, you can easily integrate both into the platform to make the content creation process even more seamless.
If you upgrade to specific plans, you can even turn your Evernote notebooks into blog posts, which definitely saves lots of time if you are a hardcore Evernote user.
Save your tasks for the next content piece.
If you are into organizing your tasks and delegating part of them like I am, you’ll love Coschedule’s task templates.
This feature allows you to save a list of recurring tasks and assign them to any piece of content. So for example, my team and I have different tasks that need to get done whenever we publish a blog, but there’s a whole nother list of tasks if the blog includes a YoutTube video, for example.
So it definitely saves lots of time to have the task template handy and ready to go. This way everyone knows what needs to get done and tasks get assigned automatically.
So there you have it, my secret weapon to creating awesome content for my business and leveraging the heck out of it.
Go check it out and let me know how it goes.
But now over to you, how to you organize your content calendar? What are some of the victories or challenges you’ve experienced in keeping up with your content creation?
Head over to the comment section below and spill the beans! I’d love to hear more about your world.
If you’re doing online marketing in 2017 and you don’t have a content calendar, you’re probably not capitalizing on your content marketing efforts, dude.
So what exactly is a content calendar and why the heck do you even need one?
If you’ve ever wondered what to post on Facebook or ran out of blog topics (‘aint nobody got time for that), you need a content calendar in your life, my friend.
Content calendars help plan, organize and schedule every single piece of content you publish online.
It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business.
So if you’re reading this, I’m willing to bet you don’t have a system in place to organize and repurpose your content just yet.
It’s time to create a content calendar.
See, you know all too well that this whole content marketing thing takes time, a lot of it. And if you’re not squeezing your content for all it’s got, you’re missing out on lots of engagement, traffic, and leads.
Imagine being able to (finally) plan in advance every piece of content that will be published online across the board for your business.
Having a bird’s-eye view of your content enables you to anticipate what is coming down the pipeline so you can get really strategic with the content pieces you publish and leverage your content to attract more engagement, more traffic and increase your leads.
That’s what a content calendar can do for your brand.
It’s the foundation of what should be your content marketing system.
So let’s get into the whole process of how to create a content calendar that actually works.
STEP #1: SET MONTHLY & QUARTERLY GOALS BASED ON YOUR PROMOTIONAL CALENDAR
So this is the BIGGEST mistakes I see online entrepreneurs make when it comes to creating a content calendar strategically.
Take a step back and analyze your promotional calendar.
When are you going to be re-launching that online course? How soon do you need to start teasing your new challenge? Are there a few weeks you should be focusing on list building to promote your one-on-one services?
All of these details matter. A lot.
Why? Because the whole point of content marketing is to… market yo stuff.
Your content should deepen relationships with your readers and lead them through to the next step in their journey to becoming a customer.
When you are clear on what you are promoting and to who, it’s easier to reverse-engineer your content marketing so that everything you publish online works in unison to help you CRUSH your business goals (revenue included).
So pull out a piece of paper (or your handy task management tool… I love Trello) and jot down your monthly and quarterly goals.
Here is an example…
1. Prep our email list for my new product launch by publishing a 3-part blog series on self-esteem.
2. Grow our email list by at least 500 new subscribers by promoting my new email course.
3. Re-engage cold email subscribers with new lead magnet funnel.
Now that I know what my goals are, I can start designing my content strategy to meet those goals.
STEP #2: ORGANIZE YOUR CONTENT INTO BUCKETS OR CATEGORIES
I learned this strategy from the amazing Laura Roeder and it changed my life.
Creating ”content buckets” (or categories) for your posts can really help you stay focused on your overall strategy but also save you tons of time when you sit down to create your content.
So here’s what you do…
Figure out what your EPIC content buckets are first.
Epic content in my world is simply long-form, original content where you deliver massive amounts of value on a consistent basis.
Usually, your epic content falls under any of these channels: a blog, a podcast, a live video show, a newsletter or live broadcasts and a YouTube show.
In our business, our blog is our epic content channel and we also create weekly YouTube show + a Podcast to enhance our blog content and distribute it to a bigger audience (+ we send out an email to our subscribers with new content as well).
But you don’t need to start with all of these. Pick a single epic content channel and go all in. Once you are clear on your epic content channel.
Once you are clear on your epic content channel it’s time to run through the same exercise and jot down your content buckets but this time for your social media networks.
They can be for example:
Other people’s stuff
Figuring out what these content buckets are is simple. Go back to your social media posts and pay attention to what has been successful in the past.
Are you getting a lot of engagement when you post behind-the-scenes photos on Instagram? Put ”behind-the-scenes pics” on your content buckets list.
You can also take a look at the highest performing posts from your competitors’ social media posts and get ideas as to what your audience reacts to.
But if you’re just starting out, don’t be afraid to experiment and try new content buckets.
Next, figure out which blog posts topics perform better on your site. You can use tools like Google Analytics and SEOMoz to determine which blog posts get the most amount of traffic and engagement on the internet as a whole.
BONUS: Use Buzzsumo to figure out what specific topics in your niche or industry get shared across the web more frequently.
Have a brainstorming/research session and create a list of 20+ blog topics so when it’s time to sit down and actually write your blogs you don’t have to waste time staring at a blank page and a ticking cursor.
Finally, create & schedule a bunch of these content buckets and blog posts in bulk. This will not just save you time and energy, it will laser-focus your strategy.
Need a little a visual? Back to the content buckets.
Here is how I organize my own content buckets, but remember that you can create as many categories as you see fit, always keep your fans’ interests and positive reactions with past content in mind.
In other words, make them your own.
MY SOCIAL MEDIA CONTENT BUCKETS
Here is where you get to communicate with your readers and really showcase your know-how & expertise. Remember that you always want to send your fans and followers back to your website. Use these posts to build your traffic and grow your email list.
You know the feeling you get when you see an image quote or read an article that really hits home? Your fans and followers want to feel it too.
So share inspirational content with your fans and followers, if you think it will empower them.
These are great conversation starters. By asking questions that are easy & fast to answer you’re breaking the ice with your fans and encouraging them to converse about topics that interest them.
Tips & Tricks:
This is probably one of my personal favorites. Create short tidbits of insights, advice or tips that can be helpful to your audience. You can start off by answering some of the questions you get asked the most by your current clients.
Other People’s Content
It’s virtually impossible to create all the content your audience is interested in all on your own (unless you’re a publication) so show fellow industry leaders some love & share their content with your audience whenever you think they’ll find it helpful.
This process is basically just content curation. You’re going out there and curating some of the best content to showcase in your own social channels.
Contests & Giveaways
These can help build buzz about your products and get people talking about them. Get really creative and you’ll be able to leverage contests and giveaways really efficiently.
Of course, you want to sell your product but there’s an art to doing so. You should never be afraid to sell on social media, but always make sure that you’ve given enough free value away first.
This includes photos of yourself or your team, behind-the-scenes action, a photo of your cute puppy… you get the point.
I like to leave space for creativity and anything that just pops into my head and that way my content stays fresh and relevant.
STEP #3: DETERMINE YOUR FREQUENCY
Okay, now that you have your content buckets outlined, how often should you be publishing these pieces of content?
For your epic content channel, I recommend publishing at least once per week. That will help you stay consistent without feeling overwhelmed.
So, one new blog post, YouTube video or Podcast will be perfect. As your blog grows, you can experiment with a higher frequency but in my experience, 1-2 original content pieces per week is a fantastic start.
What about social networks? How often should you post on those?
That’s really gonna depend on the channel social networks you publish your content on.
No frequency works best for every brand so like anything, you have to experiment.
I touched on this topic in a previous blog, so just to recap, here is a good rule of thumb in terms of the total amounts of posts you should be scheduling each week:
Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
Twitter: 6-10 times per day (sometimes more often if it works for you).
Pinterest: 3-10 times per day (you don’t want to overdo it with your followers).
Google +: 1-2 times per day.
Instagram: 4-7 times per week.
YouTube: Weekly or more often if you can.
Here are some tips you can use to plan out the frequency of your content.
Stagger your posts so your content stays fresh and varied.
For every self-serving post make sure there’s another post that delivers amazing value.
Experiment. With time, you’ll figure out the frequency that works best for you.
STEP #4: CHOOSE YOUR FAVORITE TOOL
okay, now that you are ready to create a content calendar system for planning, creating and publishing epic content everywhere, it’s time to get to the tool part (my favorite!).
Choosing the right content calendar tool for you really comes down to preference and functionality (aka use what works for you, homie!)
Personally, it would be very hard to go back to any other publishing tool because CoSchedule just makes this content calendar thing easy-peasy.
Why do I love it so much? CoSchedule brings together your marketing content and your social media posts under one roof. Not only can you publish your blog and social media content using this tool, you can actually plan and edit your newsletters, video scripts, podcast episodes and more.
Plus, their drag and drop features make it extra easy to plan, organize and schedule all of your content in advance.
Did I mention they have a dope WordPress plugin? It integrates seamlessly to help automate your blog publishing process.
But you don’t need WordPress to use it, which is a beautiful thing in itself.
I am obsessed with this tool and use it on the daily to do the following:
Plan out and schedule my blogs in advance.
Schedule and publish content to Facebook, Twitter, LinkedIn and Google +.
Trello rocks. It’s designed to be a task management site but it’s so versatile, it can function as pretty much anything.
From content calendars to wedding planning, you can pretty much do it all on Trello (at least I have).
Easily manage your entire content/editorial calendar on Trello or just choose to plan your social media content.
Now, the major disclaimer: Trello won’t push out your content (meaning actually publish it) but it’s still a phenomenal way to plan & organize your content strategically. I’m sure there might be a way around this via a trigger based app like Zapier or IFTTT, but that’s a whole different story.
One of my favorite features about Trello is that it has a built-in calendar so you can see all of your content at a glance.
Take a look at individual cards. You get to add copy, attach images & files plus add checklists, assign users and engage with team members to discuss details.
The labels are also fantastic if you’re visual like me. I love color coding my posts like a total maniac.
Trello, of course, also integrates with various tools like Google Calendar. Which leads me to my next tool…
I love this task management tool almost as much as I love Trello (Trello still has a few more practical features I enjoy) and with their new board layout, you can turn any project into a gorgeous and uber-productive content calendar.
Prefer a checklist? Asana has you covered with pre-designed project templates you can use.
Simply choose the Editorial Calendar template from the New Project tab and you’re good to go (you must have the premium version of Asana, though).
STEP #5: CREATE YOUR CONTENT CALENDAR LIKEABAWS
Okay, superstar. You’re prepped to start scheduling content in your shiny new content calendar systematically.
Start by importing your epic content pieces (blog posts, podcasts, etc.) that will set the theme and the tone for the rest of your content (aka newsletters & social media posts).
This is where you can really get creative and do some research (hello SEO + Pinterest + YouTube optimization).
So once you have your epic content pieces laid out, it’s time to add in your supplemental content pieces (lead magnets, content upgrades, newsletters, etc.).
And finally, add in your social media content.
I like to create content for one channel at a time so I don’t feel overwhelmed. These days my team does all of my social media scheduling, but we still use this exact same format to leverage our time, energy and get the most bank for our content marketing buck (so to speak).
BONUS TIP: STEAL MY SOCIAL MEDIA SHARING PLAN
So you have your content buckets figured out for your social media posts and your content calendar set; it’s time to look at your social promotion strategy.
In other words, let’s figure out how to get the most bang for your buck when it comes to promoting your blog content on social media.
By now I hope you know you shouldn’t just publish your content once on social media and then forget about it. It ain’t gonna work.
You gotta have a solid content promotion schedule if you want to get the most amount of eyeballs on your awesome content.
When it comes to social media there’s SO much information out there.
Some is absolutely helpful and some, like my husband likes to say is ”straight garb”.
So how can you tell the difference? I wish it were as easy as black and white but the truth is, you need to consume information from the sources you trust. And that starts by implementing the strategies that you read about online and figuring out whether or not they work for your brand.
The second step is obviously to make sure you are consuming information from valid sources.
Everyone is a social media expert these days, so make sure that whoever is giving you advice walks their talk and is actually out there testing and experimenting.
Although I’d love to tell you otherwise, your branding expert or your seo guy might not always be the best people to consult with when it comes to social. They have their own awesome area of expertise, but chances are they focus on their own area and have minimal oversight on social.
That’s not always the case, of course, just be cautious. 🙂
So let’s set the record straight on a few social media do’s & don’t that might actually be sabotaging your efforts and keepin’ ya small.
Debunking 10 Social Media Myths
1. You have to post at certain times of the day.
Let me expand on this one. Sure, it’s absolutely true that posting at certain times of the day or on specific days of the week is really important to make sure you content gets seen by the most amount of people. However, you have to make sure those posting times are the right ones for you.
Googling the right time to post or following a Pinterest infographic is not the right strategy here. See, that information is generic and you need specific data that fits your own brand. Your fans and followers are unique to your brand, and they are going to have their own unique behaviors. So experiment.
You can use Facebook’s Insights or a tool like Tweeriod to give you a starting point.
Both tools are very useful and can point you in the right direction in terms of finding the most effective posting times for your content strategy. However, nothing beats experimenting. Take 10 minutes each week to figure out what times your most popular posts where published and take note of any patterns you start noticing.
2. Links posts don’t get a lot of engagement.
While visual posts tend to perform better on social, links still drive a lot of engagement when they are crafted in the right way. Especially on Facebook and Twitter.
Crank up the volume on your visuals to really boost your click through rate. And don’t ever underestimate the power of driving traffic back to your website
3. When it comes to my followers it’s all about the numbers.
We all want more fans and followers and growing your community is absolutely something you should continue to do. But quality will always trump quantity. You want to make sure you are building a community of people who actually care about what you have to sell.
Remember that having a huge fan base is not necessary for success and the whole point here is to move those fans and followers into email subscribers so you can build that email list baby!
4. Posting frequency doesn’t matter.
Mistake. Being consistent is key when it comes to social media. Depending on the social network you are on, frequency absolutely matters.
Do what works for you. And the only way to find out what works is by experimenting.
For example, you can post way more often on Twitter than you can on Facebook because the algorithm can bring posts back into the news feed while posts on Twitter only show up for a few seconds or a couple minutes at best in the feed.
No frequency works best for every brand so like anything, you have to experiment. But a good rule of thumb would be as follows:
– Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
– Twitter: 2-10 times per day (sometimes more often if it works for you).
– Pinterest: 1-3 times per day (you don’t want to over do it with your followers).
– Google +: 1-2 times per day.
– Instagram: 1-3 times per day.
5. It’s all about me.
No, it’s not! It’s all about your fans. Promo posts definitely have a time and a place in your social media strategy but don’t over do it or you’ll turn people off.
Make sure to add value and before you post anything ask yourself, ”will this entertain, empower or educate my audience?”
6. I have to keep it professional.
Of course you don’t want to be offensive, inappropriate or straight share TMI on social, unless that’s just your brand (which is pretty unlikely).
On social you need to be approachable, conversational and real, just like you would be in real life. So ditch the corporate talk and don’t be afraid to share a little more of your personality with your fans and followers and infuse what makes you different into your content.
7. Giving away too much free content isn’t smart.
There’s a way to tell if you’re giving away too much content for free. Have you been giving away more content for free than you feel comfortable with (consistently) for the past 6 months? I’m talking giving away your very best stuff on social media, your blog, your newsletter, your podcast, etc.
If the answer is yes, then you’re probably on the right track.
The way I see it, you can only give away too much content for free if that is literally all you do and you never, ever monetize your business. At that point you wouldn’t really have a business…
I would say at least 80% of the businesses that approach me for coaching and consulting are barely giving away any content for free. So the chances of giving away too much for free is slim to none.
8. Social media can’t be measured.
Haha… that’s funny. Next myth!
Just kidding, but I’m serious when I tell you social media is absolutely measurable. Most of us are too lazy to do so, and that’s the problem.
Sure, there’s many aspects of social media that are hard to measure like offline interactions. If someone sees your content on social media and decides to tell a friend on the phone, chances are you won’t be able to measure those metrics.
But here’s what you can measure. Your email list and your sales.
If you are growing and email list from social media then social is absolutely working. It’s up to you to close the those sales.
Don’t believe me? Here’s a full blown tutorial on how to setup your Google Analytics to track your social media progress.
P.S. If you’re a traditional business, I don’t even want to hear that you can’t possibly measure social growth. I’ve worked with spa dealers, gyms, LASIK surgeons and even a moving company (just to name a few) who are all using social media to grow their email lists and close sales. So get started right away (sorry, I’m in a whiners-not-tolerated kinda mood).
9. I can ignore or delete negative feedback.
No. You can’t.
An important part of using social media for business includes monitoring your brand’s reputation.
People get ticked off when you ignore them or don’t respond, plus you’ll be missing out on valuable opportunities to show the rest of your community how amazing your customer support truly is.
If you want a little more info on how to turn negative situations on social into awesome opportunities you have to watch this #KimTV episode.
10. I need to join every social network under the sun.
Oh my, I remember the days when I too believe this one to be true.
Fortunately you don’t have to be active on every social network to see success (sigh*). Can you imagine if you did?
There’s over 400 social networks out there and the good news is you don’t even need to be on all the major ones. Pick one or two channels and really dominate them before you move on to the next.
It doesn’t mean you can’t be present on all social channels, but remember that you need to monitor each and every one of them and keep them updated. It can get overwhelming really fast. So if you want to find which social network is right for you, check out this #KimTV video.
Over To You
Aside from these 10 social media myths, what are other social media myths you once thought were true?
I’d love to know, so lemme know in the comments below!
Also, if you’ve found this post helpful share it with an entrepreneur friend you know will find it helpful.
Thanks for being awesome and I’ll catch ya next week.
I’m a sucker for good design and when it comes to creating gorgeous images for your brand, not tool is a better fit than Canva.
So you can imagine my delight when just 72 hours ago I got an email from Canva’s community outreach specialist letting me know I would have access to Canva for Work before it was released into the world so I could give them some feedback.
Here’s a quick shot of the awesome Canva team.
One very long happy dance later… I got to play with Canva for Work’s insanely effective new features and let me tell ya, I’m in love.
So I shot this quick video to take you behind the scenes of Canva for Work before it’s released.
If you love it just as much as I do, go ahead and sign up because they are a mere couple of days away from releasing it into the world.
Diggin’ Into The Key Features
So what is Canva For Work anyway? Get it straight from Canva’s CEO & Co-Founder, Melanie Perkins.
“Canva is extremely popular with individuals who create things like social media graphics, presentations, and business cards. It has saved them time, money, and allowed them to create graphics that look professional without needing to learn the expensive desktop design tools. Over the past two years, we’ve found that brands often struggle to an even greater extent with the same issues. Canva for Work takes Canva to the next level, by empowering companies to share design templates, fonts and digital assets, and to collaborate on the design process. …Canva for Work enables them to centralize all their assets, collaborate more easily, and oversee a brand’s image by providing remixable templates, images and design assets that other teams can use to create on-brand graphics.”
Centralize brand colors, logos and fonts. This feature is simply the bomb. Being able to save your brand colors, logos and fonts ensures that all your designs stay within your brand guidelines across the board. Plus, whenever you create a new design your brand colors and fonts are displayed as the default.
Ever been stuck trying to find your brand’s logo, font or colors? Not any more! Introducing another new feature you’ll find in Canva for Work: Brand Kits.
Magically resize designs. Here’s the feature we’ve all been waiting for. Quickly resize a design into all the formats you need. Create a design once, and optimize it for different social media channels, or campaign collateral.
Check out Canva For Work’s first feature, called Magic Resize. What do you think?
Here’s how I’ve been using this feature to resize my own designs.
Organize images and assets into folders. Centralize images and assets for you and your team.
No more having to upload the logo or dig through your uploaded elements every time you create a new design. A huge plus for teams is that your colleagues will never get stuck searching for the right logo again.
Invite your team to collaborate. Canva for Work is perfect for teams of all sizes, whether it’s one person, or a team of hundreds. It provides an internal commenting and collaboration system to improve workflow.
So What Do You Think?
I’d love to hear your thoughts on Canva for Work. Would you use it? Is it something that would be beneficial to ya? Definitely let me know in the comments below and feel free to ask any questions.
Don’t forget to head over to Canva for Work and sign up so you know exactly when they launch these ah-mazing features.