Nail Your Content, Turn It Into Customers & Make More Money Online

At Kim & Co., we help online entrepreneurs turn their content into customers consistently to
grow & scale their businesses without the overwhelm or having to work harder.


You may have seen the Kim + Co. Crew On:

Ready To Create Content That Actually Makes You Money?

Let’s build scalable content marketing systems that get clients & customers to come to you, instead of staying stuck in hustle mode…

So you can grow a wildly profitable business that gives you tons of freedom without the overwhelm. πŸ˜‰


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(Even If You Are Super Busy and Without Having To Spend All Your Time Glued To Your Computer)

Get My Secret 5-Step System to:

βœ… Creating content that’s profitable, not just popular…

βœ… Showing up as an entrepreneur vs. an influencer…

βœ… Creating content consistently without spending hours on end…

βœ… Growing an audience of buyers (not just followers)…

βœ… And selling unapologetically without spending all your time in content-creation mode.

How Often Should You Post on Social Media


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Hola,my friend!

Β I’m Kim…

My passion is helping online entrepreneurs leverage practical, profit-driven online marketing that actually makes them money without all the airy fairy fluffy advice.

I’ve been a digital marketing strategist for over a decade, and with two 7-figure startups under my belt, I know all too well how important it is to have your content marketing work hard for you (instead of the other way around).

Around here we’re all about building, data-driven, smart content marketing systems that actually make you money (novel concept, I know!).Β 

Helping you choose #profitabilityoverpopularity, show up as entrepreneur vs. an influencer, and crush your revenue goals without burning out is our bread & buttah…



We’ll shoot you straightΒ 


And tell it like it is
(with a whole lotta love).

And because passion, faith and an unwavering commitment to serving you drive everything we do as a company at Kim + Co…

Your success means everything to me & our team, so I hope you find our no-nonsense, truth-telling, counter-culture marketing strategies refreshing, practical, and most of all, unbelievably profitable.




I love me a good pod!

So if you’re looking for practical marketing & business strategies, sprinkled in with some serious truths about what it takes to grow a highly profitable business online, this is the show for you.

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If you’ve been spinning your wheels piecing marketing advice from 7 different blogs, 11 YouTube channels, and 5 Podcasts with little to show for it, it’s time for a change.

There’s only one place on the internet where you’ll learn how to design a profitable marketing plan, get real-world, proven strategies (not just theory), and build a profitable business that multiplies your gifts, serves with integrity, and is built for the long-haul.

Trust me, The Business Lounge is the program you wish you had found years ago.

FREE: Grab A Copy Of The Online Success Path For Online Entrepreneurs

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Is Short-Form Content Dead? Why Creators Are Going Long-Form

Is Short-Form Content Dead? Why Creators Are Going Long-Form

Feeling the social media squeeze? Here’s why long-form content is booming!

So let’s be honest, haven’t we ALL been there?

Stuck in that soul-crushing cycle, churning out endless short-form content, feeling like you’re constantly on a treadmill that never stops?

In fact, just this week, I was at a mastermind meeting where a fellow business coach shared her struggles with social media burnout.

”It’s like there’s no end in sight. If I always HAVE to show up and be ‘ON’ to grow my business… that’s so much pressure.”

I just wanted to reach through Zoom and give her a big virtual hug because I’ve been that girl + heard this tale too many times!

But here’s the thing , social media can be a FANTASTIC tool for spreading the word about your business organically (without paying for ads)…

✨ But it’s not the ONLY way.

And guess what? That’s some seriously good news!

With TikTok facing a potential ban, Instagram winning ‘most deleted app of 2023’, and creators mass-quitting social platforms earlier this year…

It’s safe to say there’s a serious social media slump going on.

​I shared the scoop about how we’re smack dab in a social media recession right now + what you can do about it on this podcast –> ​

But fear not, familia, because there’s a fresh wave of positivity and excitement building around a different kind of content marketing!

Drumroll please… Long-form content is making a glorious comeback, baby!

Related Read: Social Media Recession: How To Survive And Market During Downturn

ConvertKit’s Report

So I’m bringing receipts to back it up.

I was reading ConvertKit’s 2024 State Of The Creator Economy Report this morning and it looks like content creators are FINALLY wising up to the idea of long-form content instead of posting short-form!

(*Ahem* – I’ve been championing this for years & years)…

Long-Form Content
Long-Form Content

So as the unofficial spokesperson of ”Team Long-Form Content” (🀣), it absolutely breaks my heart to see successful entrepreneurs completely stuck in the content hamster wheel! πŸ’”

And we’re ready to do MORE about it (keep reading- I need your help!).

Remember, social media or short-form posts are just ONE type of content marketing (think of them like a slice of the content marketing pie).


Which means, you have options (yes, even if you don’t think you do)!

In 2024, shifting at least some of your content efforts towards long-form content (like a blog, newsletter, podcast, or YouTube series) is just smart business.

Not sure how to tweak your strategy? πŸ€·πŸ»β€β™€οΈ

I’m offering FREE strategy reviews on the YouTube channel for the first three small businesses who submit their details (we usually charge $300 for these inside our programs – so act fast πŸƒ)!

Here’s the lowdown (for the lucky first 3):

  1. So the first step is to share your goals and your current content strategy via this page.
  2. Once you’ve submitted your information, Chris and I will then whip up a video review to share on the YouTube channel.
  3. That’s right! You’ll get a free strategy review delivered in video format to help you level up your content game!

So there’s just one small requirement: You need to run a small business that can be marketed online.

So what’s the catch? There is no catch.

Here’s the deal: We get to educate our community through your submission. And you get a customized video strategy in return!

So it’s a win-win!

I want to see you WIN this year with content marketing. So pleasseeee don’t sleep on this one.

​Can’t wait to see your submissions!​

Un beso! 😘



Want to start a podcast, YouTube channel, newsletter, blog, or dive deep into SEO? We’ve been teaching entrepreneurs to turn content into customers and build six-figure businesses for 7 years! And we have courses for all these topics inside The Business Lounge. Join the waitlist now!

Content Strategy: Stop Creating ‘Random Acts of Content’

Content Strategy: Stop Creating ‘Random Acts of Content’

Ever felt like you’re just throwing darts in the dark when it comes to your content strategy and posting online?

Yup, I’ve been there. πŸ™‹β€β™€οΈ

So my friend Sean Cannel calls it creating “random acts of content,” and that’s EXACTLY right!

When you’re shooting from the hip with your posts, it’s like trying to hit a bullseye with your eyes closed.

You *might* get lucky, but chances are, your post won’t land.

Which reminds me of a quick story…

Once upon a time, (circa 2012) Chris and needed to get the word out about our little student moving business, so I thought, ”I’ll just started posting content on social media.”

(yesss, I dug up our cringey white-background-corporate-shot as evidence just for you) πŸ˜©πŸ˜†

content strategy

Back to the story...

Somehow I thought randomly posting photos of what everyone was eating for lunch at the office would somehow help us move more students (remember when that was a THING?).

As if food pics had ANYTHING to do with moving college kids out of their dorms.

Welp… naturally, that didn’t help at all. 🀣

Additionally I had no idea what I was doing, let alone how to organize it all.

Then, one of my friends literally begged me to, ‘PLEASE stop posting disgusting photos of your food on Insta.’ True story. 😝

I call it my ‘content chaos era…’

content strategy

But after months of practice and studying EVERY newsletter, podcast and webinar I could get my hands on, I had a breakthrough.

πŸ’‘ I learned that teaching our customers how to pack their stuff so it wouldn’t break was a waaaaaaaay better strategy than showing them our sandwiches.

So we went ”all in” on creating valuable content with a strategy and made it our MISSION to track where EVERY sale came from with our ultra-high-tech strategy:

We just asked! LOL.

But seriously, we asked our customers where they found us and wrote it down on every invoice slip (see… tracking your marketing doesn’t have to be complicated – it just has to work). 🀣

One night at the end of the summer Chris and I sat down with a slice of pizza in one hand and a stack of invoices in another to tally up how much we had made from word of mouth, vs from online content…

We were BLOWN away… $23,000 just over the course of 3 months!

So as a baby startup with ZERO funding, that was a breakthrough moment for us.

We were HOOKED!

So, here’s what we learned: Content marketing (with a strategy) is SO freaking worth it, and the good news is, you don’t have to feel overwhelmed to make it happen…

Moreover, it doesn’t have to feel chaotic all the time. You don’t have to ‘shoot from the hip’ with your posts or keep creating ‘random acts of content.’

So, the first step in calming that content chaos and getting CLEAR on your strategy is a badass content calendar!

In fact, I have a FREE resource that will transform your content chaos into a well-oiled machine.

Introducing my Ultimate Content Calendar Template πŸ—“οΈ! If you haven’t snagged it already, this is your chance to make it your content creation BFF. πŸ‘―

So think of a well-crafted content calendar as a map for your content strategy. It’s where you can plan, sort, and see all your content ideas in one strategic spot!

πŸ‘ŽπŸ» No more cringey food pics (unless you’re into that, no judgment).

So if you don’t have one in place already OR yours could use a little makeover, THIS is your sign to join the 52,376 business owners who have already downloaded from the blog!

➑️ And since we closed enrollment to my signature content-creation program, Content Calendar System 2.0 last Tuesday, I figured it would be the perfect free tool to send you this week. πŸ’•

Plus it comes with a snazzy tutorial bonus walkthrough video to help you get started right now.

content strategy

So, don’t let randomness rule your world.

​Plan, post, and profit!​

Heck, yesss! Let’s do this >>

πŸ› οΈ HOW TO:

EDITORIAL AI?! Yesss… that’s my kind of thing.

I’ve been playing with what I’m calling, ‘editorial AI’ for the past year which is having AI edit, re-write, and assist me in creating content without creating it for me.

(I don’t like/use ‘generative AI’ which is when AI writes content for you for A TON of reasons I can’t get into now)

So I figured I’d give you a few of the prompts I’m using for social:

Use this prompt to turn long-form copy into bite-sized post for social media–>

”I have an [insert copy type ex. blog or email] I want you to summarize into 3 key takeaways.
Then, for each takeaway create an Instagram caption [you can insert ANY social media platform instead here] using my original email.
Use casual language. Avoid jargon. Use short sentences. Write at the 4th grade level. Use conversational, witty tone.
Here’s my email: [INSERT YOUR EMAIL COPY]”

* Pro Tip: Play with the prompts and have it re-write it with different ‘voice styles’ like casual, witty, ‘like beyonce’, etc. to play with different ways of communication.

You can also ask it to re-write each caption in 2 different ways if you plan on creating more than one post (for ex. a reel + an image post) OR you just want options. #varietyisthespiceoflife

This works really well to dust off any old blog copy, longer Instagram captions, YouTube videos, podcasts, sales scripts, sales pages or any other long-form copy you’ve created & give them a new spin!

Over To You

Bookmark this post for when you’re out of time and need some quick content ideas…

content strategy




Rule #1 in business: Offer something people want.

I think as creatives, we often fall in love with our own products before we’re SURE they’re what our audience wants.

I’ve done it more times than I’d like to admit, and it’s cost me dearly.

So instead of falling in love with your product, fall in love with your customers. πŸ€—

Co-create with them a solution they absolutely NEED and you’ll always be in business.

And hey, want to learn more about content strategy? Here are 3 ways we can work together:

1️⃣ Wanna turn more content into customers consistently? That’s exactly what we do all day every day inside The Business Lounge – with over 30+ marketing courses, it’s my best marketing work in one place (doors are opening again this month)!

2️⃣ Already nailing your content, but need specific strategies for your individual business to SCALE your business (aka you’ve outgrown courses)? You can borrow my brain in a 1:1 setting so you can scale faster! Apply to work with us inside TBL Coaching (we have 1 spot opening up this month) >>

3️⃣ Totally stumped on how to create a sustainable content strategy without feeling overwhelmed 99% of the time? I create The Content Calendar System 2.0 to help you create content systems that help you content creation flow (vs feel like a chore) based on YOUR business model >>


I’ll see ya in the next one!

Un beso! 😘




The Ultimate Guide to Boosting Sales: Build a Solid Sales Funnel!

The Ultimate Guide to Boosting Sales: Build a Solid Sales Funnel!

Ever felt like your sales numbers are not reflecting the hard work you’re putting into your content?

We’ve all been there…

Thinking if we just hustle harder, sprinkle a bit more magic into our posts, or level up our aesthetics, the sales will start rolling in.

But, here’s the thing: working yourself to the bone isn’t a strategy.

It’s like running on a treadmill expecting to hit a new destinationβ€”spoiler alert: you won’t.

And here’s the thing we keep missing…

In 2024, consumers aren’t just sophisticated shoppers, they’re kinda downright Sherlock Holmes. πŸ˜‚πŸ§

They do their homework, make sure you’re the real deal, and compare all their options like they’re choosing a life partner before they’re ready to hit that buy button.

Okay, maybe that last one is a bit of an exaggeration… but you get the point.

Plus, with the price of everything going up, consumers are being extra picky because they want to do business with brands they know & trust.

Like that friend who reads every single Yelp review before picking a brunch spot. πŸ€ͺ

In other words, your sales might be flopping not because your service, product, or course isn’t the

But, sending people a “link to buy” is not sufficient to make them stop and hand over their hard-earned cash.

So, what’s the fix?

You need an automated system that turns window shoppers into buyers…

Who are SO interested in what you’re selling that they’re like: ”shut it, and take my money!”

In other words, you need a sales funnel, my friend.

Not just any old funnelβ€”a supercharged, customer-magnetizing, set-it-and-forget-it kind of funnel.

Yup, hold on to your hats because this is the good stuff!

Related Read: Converting Followers Into BUYERS? 3-Step Sales System

Marketing Success Path

Here’s a simple visual from our Marketing Success Path in The Business Lounge – a funnel is like a treasure map that leads your traffic into a genuine, positive relationship with your brand + sells them on the results they’re looking for anyway.


Did you know a merely 1% of the peeps who land on your site are ready to whip out their wallets and buy from you?

The numbers are even lower on social media.

So what about the other 99%?

They simply vanish. Disappear. Gone.

They just leave. Exiting without a trace.

Poof! There goes a potential sale, all because there wasn’t a strategic way to keep them engaged.

Introducing the sales funnel, making its grand entrance stage left. πŸ˜‰

It’s like your own sales concierge helping you herd visitors from “just browsing” to “I gotta have this NOW!” by moving them from borrowed traffic (like casual website visits) to owned traffic (your very own email list).

That’s where you get to woo them, wine and dine them (figuratively, of course), and demonstrate that you offer exactly what they’re searching for.


Owned Traffic

With owned traffic, you can slide into their inbox consistently or text them with reminders that you exist, and that hey, your offers are pretty great.

Because remember, consumers today are BOMBARDED with ads and content left & right… so more than just putting out more content, you need to create CONNECTION.

And that’s what a funnel does.

It’s like a bridge, connecting follow-ups, trust-building, and taking them straight to that irresistible offer we talked about on Thursday that makes them go, “Here, take all my money!”


If you want supercharge your email marketing strategy with a game-changing tip that’s sure to skyrocket your sales, catch up on this episode on How To Write A Winning Sales Email!

And hey, do me a favor and leave a comment for a temperature check- what’s got you scratching your head about sales funnel?

Does this concept feel like it’s too complex or am I talkin’ way too basic here???!

Drop a comment or DM me on InstagramΒ @kimannjimenez, because I’m going to spill the tea on how to build a simple, yet ridiculously profitable funnel that turns window shoppers into loyal lifetime customers.

Also, selfishly, I love hearing from you.

Okay, see you in the next one.

Un beso!



​Ready to hop off the content creation merry-go-round? There’s a better way, and it doesn’t involve being glued to your screen or feeling like you’re always two steps behind.If you want to handle content like a pro and boost traffic & leads without breaking a sweat, you need my Content Calendar System​ >> Give me two weeks, and I’ll flip your content world upside downβ€”in the best way. πŸ’•


Welcome Sequence: Engage, Nurture & Drive Conversions with Email Marketing

Welcome Sequence: Engage, Nurture & Drive Conversions with Email Marketing

Who doesn’t love a loyal and engaging email list?

It’s like having your own little community of awesome people who are eager to hear from you, engage with your content, and ultimately, become loyal customers.

An email list is a powerful tool for building relationships, nurturing leads, and driving sales.

Whether you’re a seasoned pro with a thriving email list or just starting out and dipping your toes into the world of email marketing, this blog post is for you.

We’re going to explore the power of email and how it can transform your relationship with your audience!

But before we dive into all the juicy details, let’s take a moment to acknowledge the changes happening in the world of email marketing.

It seems like every year brings new challenges and opportunities, and 2024 is no exception. From restrictions on email blasts to the need for domain emails, there’s a lot to keep up with.

But don’t worry, we’ve got your back. We’ll guide you through these changes and help you navigate the ever-evolving landscape of email marketing.

If you’re ready to learn more and take your email marketing game to the next level, check out The Business Lounge to dive deeper into these topics and gain access to exclusive resources and strategies.

Now, let’s get down to business.

Related Read: How To Write A Winning Sales Email And Boost Sales (Free Template Inside)

Creating a Welcome Sequence

The first thing we need to talk about is creating an incredible welcome sequence.

This is where the magic happens, my friends.

Your welcome sequence is like a warm hug that invites your new subscribers into your world and gets them excited to buy from you.

And guess what? I’ve got some amazing email scripts that you can use as inspiration.

Trust me, they’re sassy and fresh, just like you!

Now, let’s talk about the three essential emails you need in your welcome sequence.

#1 Intro Email.

This is where you introduce your company and deliver on the promise of what your subscribers can expect from being part of your email list. It’s all about setting the stage and getting them excited about what’s to come.

#2 Value Email.

This is where you really shine and showcase your expertise. Share valuable tips, insights, and resources that will make your subscribers say, “Wow, this person knows their stuff!” And don’t forget to infuse your personality into these emails. Let your sassiness and enthusiasm shine through!

#3 Offer Email.

This is where you introduce an offer or next steps for your subscribers. Maybe it’s a special discount, a freebie, or an invitation to join your exclusive community. Whatever it is, make sure it aligns with your audience’s needs and desires.

email sequence

Welcome Sequence Frequency

Now, I know some of you might be thinking, “But what about frequency? How often should I be sending emails?”

Great question! While there’s no one-size-fits-all answer, I highly recommend aiming for at least once a week.

It’s all about finding the right balance between staying top of mind and not overwhelming your subscribers.

And hey, if you’re feeling extra ambitious, you can even try sending emails twice a week. Just remember to keep the content fresh, exciting, and full of value.

And here’s a little secret: email marketing has an incredible return on investment (ROI). Did you know that the Return on Investment (ROI) for email marketing is a jaw-dropping $44 for every $1 spent?Β 

That’s right, my friends, email marketing is a powerhouse when it comes to making money.

So let’s make sure you’re maximizing its potential and reaping those sweet rewards.


Now, I know building and keeping an email list engaged can feel daunting, especially if you’re just starting out or haven’t been consistent in the past.

But trust me, you’ve got this!

Start where you are and take baby steps towards consistency. 4

Remember, Rome wasn’t built in a day, and neither is a thriving email list. But with dedication and enthusiasm, you’ll get there.

So, my friend, let’s make 2024 the year of email marketing domination.

Let’s build those relationships, nurture our subscribers, and create a community that can’t wait to hear from us.

Now it’s your turn!

I want to hear from you. Do you have an email list? How often do you send emails? Share your thoughts and experiences in the comments below. Let’s inspire and support each other on this exciting journey!

P.S. Stay tuned for more amazing content on email marketing. We’ve got plenty of tips, tricks, and strategies coming your way. Get ready to take your email game to the next level!

Okay, see you in the next one.

Un beso!




Want to finally write profitable email campaigns that actually SELL even if you’re a terrible copywriter? Snag my Ultimate Email Swipe File Kit and Get over 56 Pages of Copy Gold That Will Make Your Copywriting Easy, Breezy So That You Can Sell More Products, Add Value and Build Trust With Your Subscribers Without Breaking a Sweat!

How to Determine Your Ideal Customer Avatar for Your Business

How to Determine Your Ideal Customer Avatar for Your Business

Are you ready to kick-start your online business and connect with your ideal customer avatar?

I had a conversation recently with a young fitness enthusiast who’s thinking about starting an online business to share his knowledge…

And you know what his biggest hang-up is?

“I just don’t know who would want my stuff when there’s so much info on YouTube already.”

Show of hands, how many of us have thought that before?

I’m absolutely guilty.

And in the days of growing content, it only gets more daunting.

Keeping up with the trends…

Creating the perfect reel that’s going to get people excited and engaged.

But you know what MOST aren’t doing?

They’re not narrowing down to focus on who they can serve uniquely.

In today’s world with so much information, people are looking for specific answers…not just more information.

“What will work for ME?”

“How does this apply to ME?”

“How do I adapt this information to grow MY business?”

“What meal plan and workout plan will help ME reach MY goals?”

You get the drift.

And that’s where the niches lead to the riches, my friend.

Because I believe you have MORE of an opportunity today than maybe any other time before.


Case in point…we’ve had more requests for 1:1 coaching than any other time in the history of our business.

And that coaching is far more expensive than anything else we sell.

People are tired and exhausted by the barrage of info…

They want an answer and they want results.

And that’s where you can absolutely crush it.

But it starts with speaking very specifically to your ICA (Ideal Customer or Client Avatar).

So how do we KNOW who those people are?

Let’s dig in…

Related Read: How To Find Your Ideal Clients & Sell Them On YOU

✨ FREE DOWNLOAD! List Building Checklist✨

Step 1. Determine your NON Ideal Customer Avatar

This might sound funny and peculiar, but seriously…

The best way to determine WHO is ideal, is to eliminate who is not.

Our non-ideal client is named “Lauren”.

She’s a total “know-it-all” man-hater.

She’s uncoachable, thinks she is the queen bee, and is very unflexible.

Since she has all the answers already, she spends more time defending her position than actually being receptive to your help.

For us, working with a “Lauren” on marketing her business is about as enjoyable as laying on a bed of nails.

Now, if you hadn’t guessed already, “Lauren” is based on a real person.

And this is a great place to start…

Who have you serviced or done business with that you absolutely want to repel?

Who would be an absolute nightmare if they were in your life and business all the time?

Figure out who that is, and document the characteristics that embody that person.

I already gave some details, but “Lauren” is middle-aged, she’s divorced, she’s had some degree of success (usually in corporate America), and is now trying to do her own thing with an online business.

Since her experience in Corporate was “Big Time” stuff, working an online business and getting coaching feels “beneath” her, and that’s why she has to constantly flex instead of just receiving new information.

She is a man-hater because she had to scratch and claw in her career, and her divorce didn’t help those matters.

Guarantee she is going to not receive any feedback from me, personally…and will likely chalk up anything I say to “mansplaining”.

She is technically not very savvy and will get frustrated with our online community, and she expects to be handheld when she runs into those challenges.

You get the point…

But do you see how specific this is?

You can almost see the person.

And that is important…because we want to use that to focus on who we DO want to work with.

By using the process of elimination, we now have a better idea of what a great customer or client would look like.

Related Read: How To Start A Profitable Blog From Scratch- A Beginner’s Guide

✨ FREE DOWNLOAD! List Building Checklist✨

Step 2. Develop your Ideal Customer Avatar

Who would be an absolute dream to work with?

Where is he or she hanging out on the internet?

What makes them who they are?

How old are they?

What are their values, goals, desires?

How do they align with you, and on what?

These are the questions you need to ask yourself.

And guess what?

If you can’t immediately answer these questions…we’ve got work to do!

But here’s some pointers to get started.

Who have you worked with that was an absolute dream?

If you worked with them or serviced them every single day, it wouldn’t even feel like work.

Now, maybe you’re too new to business to know…so either think of a real person in the world or imagine this person in your head.

Anthropologie is famous for this.

Their Ideal Customer Avatar is “Julia”…as in Julia Roberts.

And yes, THAT Julia Roberts.

Everything Anthropologie does is through the lens of “Julia”.

The presentation of the store, the merchandise, and the color scheme.

They ask themselves "would Julia like this?"
"Would Julia wear this?"
"What would Julia think of this?"

That’s the level of immersion you need and the thought process you need to have when it comes to obsessively thinking about who is your Ideal of the Ideal.

Otherwise, you’ll find yourself “just creating content” or “just selling to whoever will buy from you”.

We’ve all been there, don’t worry.

Step 3. Find the “Sweet Spot”

Now, like most, maybe you ended up with like 3 different avatars.

That’s okay, and totally normal.

Here’s what we did.

We created a Venn Diagram and layered it on all 3 of our ICA’s, and forced ourselves to find that juicy middle where they all have commonality.

I call this the “Sweet Spot”.

And here’s what we found.

We actually had a third ICA that was stripping our attention away from our TRUE 2 ICA’s.

It was mind-blowing, and despite the fact all 3 share the same values, same goals, run similar businesses, etc.

Type #3, called “Danielle”, is a little lacking in the motivation and focus department.

She’s otherwise a dream, but compared to our other 2 Avatars, we end up having to spend too much time keeping her motivated and focused.

And, as a result, it strips the potency of our messaging for our other 2 TRUE Ideal Customer Avatars.

So now that we eliminated “Danielle” from our ICA bunch, what we discovered was the ONLY difference between our “Amber” and our “Nadene” was where they are in business…that’s it.

One has just been in business longer, but both are exactly our dream clients.

And with this added clarity, we know exactly how to speak to them.

In fact, I’m doing it right now.

Notice I’ve written nothing motivational or “just stay focused”.

Because an “Amber” or a “Nadene” don’t NEED that…and if they do, it’s rare.

They are both mission-driven, they are determined and focused to serve people in a high capacity and utilize their gifts for the benefit of making the world a little bit better through their own abilities…

And they will not let anything get in their way.

So what they CRAVE is strategy.

They want to know ALL the marketing strategies to grow their businesses.

The more nerdy we go, the more they get fired up.

Conversely, a “Danielle” really needs a nice pick-me-up and a reminder of why she’s even pursuing this business to begin with.

She needs a coach…

We’re Marketing Strategists.

Kim (my wife and business partner) and I have to find ways to disengage, not get motivated.

There are pros and cons to that, but the bottom line is we don’t do the motivational stuff well because it’s a blind spot for us…and thus, it’s not part of our unique ability.

But boy you give us 90 minutes to give you Grade A marketing advice and strategy and I’ll stack us up with the best of them.

Just being real…not bragging.

By locking in and finding our sweet spot, we can now stay in our lane…

And as a result, “Amber” and “Nadene’s” are going to just go nuts when they see our content, watch our videos, read our blogs, and receive our emails.

Because we’re on message.

We’re speaking to them, specifically and often.

This is your Golden Goose.

Arrive at this and bring that energy into all of your marketing.

I don’t care what you do or what you sell…you will go far.

And that will ultimately become the culture you create that your company is known for.


And there you have it!

I hope you found today’s discussion valuable and insightful. 

I encourage you to embrace the power of niching down, speaking directly to your ICA, and offering solutions that address their specific pain points and aspirations.

Because in a world where everyone is shouting to be heard, those who speak directly to the hearts and minds of their audience are the ones who truly stand out.

Ready to dive deeper into discovering your ICA?

Let’s roll up our sleeves and get to work.

Until next time, keep hustling!

Content Calendar 2.0

Wanna ditch the content hamster wheel for good and create content that actually GROWS your business minus the overwhelm? Join 20K+ entrepreneurs, creators, and leaders who’ve said β€˜ba-bye’ to hustle-posting and β€˜heck-yeah!’ to creating content the smart way inside my signature courseThe Content Calendar System 2.0.

How to Craft an Offer So Tempting, Your Clients Will Say “Take My Money!”

How to Craft an Offer So Tempting, Your Clients Will Say “Take My Money!”


Are you ready to learn how to craft an offer that will skyrocket your marketing results?

It’s time to shift your focus to what truly matters – your offer.

You can have top-notch marketing strategies, compelling copywriting, and engaging social media content, but if your offer doesn’t resonate with your audience, all your efforts will be in vain.

So to make significant progress in driving sales and attracting clients, you need an irresistible offer.

But how do you create one that stands out in the online space?

Stay tuned as we delve into the art of crafting irresistible offers and unlocking success in the digital realm.

So let’s get into it!

Related Read: The Ultimate Guide To Boosting Sales: Build A Solid Sales Funnel!

Start from the bottom

Now picture this: your dream clients stumble upon you in the wild world of social media.

You’re smart enough to get them hooked on your lead magnet…

but what’s the next move?

So that’s where most of us usually hit a wall…

Do you blast them with an email welcome party? Roll out the red carpet to a webinar, a freebie challenge, or just plop ’em into the “generic newsletter” pile?

There are like a gazillion ways to craft a sales machine from your content (yep, that’s a funnel), buttttt before you dive into all the fancy strategies, think about this…

The biggest blunder that online businesses make when building a sales machine (a.k.a. a sales funnel) is obsessing over the ‘top’ of the funnel firstβ€”blog topics, shiny lead magnets, Insta reels, you name it. ❌


Certainly, you’re gonna want to whip up an offer that’s EXTRA tantalizing for your customers FIRST, then reverse-engineer and tailor your funnel + content to that irresistible offer.


Because when you’ve got your offer down pat, your content is SO much easier to create (not to mention cohesive). #smoothsailing ⛡️

I just taught this in last month’s live Funnels Bootcamp, so strap in! This next step is gonna be fun.

Craft So Good Offer

Craft an offer so good, they can’t say NO.

A dynamite offer is what gets people to sit up, take notice, and whip out their wallets.

I’m telling you, even if your marketing is a little rough around the edges, an offer that’s too good to ignore will keep the sales flowing (and your bank account happy)…

Your girl is speaking from experience here, because trust me, my early day offers? Scary AWFUL stuff. 🀣

So if you’re on the same boat, THAT’S OKAY!

And why you’re subscribed to my list to begin with…

All those experiences taught me that even the flashiest marketing can’t spruce up a lame offer, but a killer offer can be wildly successful even with so-so marketing.

Now, you might be thinking, “But Kim, my product or service is already top-notch!”

Sure, it might be… but remember, what you SELL is not your offer; it’s your product.

And take note, there’s one important concept I want to sink in.

How To Craft An Offer


So it doesn’t matter if you sell physical products, services, courses, software, memberships, or anything else under the sun…

How you wrap the thing you sell and show it off to your prospects, is your OFFER.

How To Craft An Offer

So the goal is to take the thing you sell (which should already be amazing) and package it in a way that makes people want to line up to buy.

How To Craft An Offer

So if you’re aiming to craft an offer that’ll have your clients scrambling to give you their money, this is the part where you whip out a pen & pencil or your fave note-taking app.

I’m spilling the tea that cost me years of trial and error, a river of tears, and more than a small fortune in marketing know-how (and by small fortune, I mean upwards of $50k in direct-response marketing training)… 😘

You’re getting the inside scoop absolutely gratis.

Moreover, your offers need these 5 key secret ingredients to be downright irresistible to your clients.

How To Craft An Offer


These are the promise, the right positioning, the right pricing, scarcity, and bonuses.

Easy, right? Well, kind of.

So almost every time I critique a student’s offer in The Business Lounge, there are three things missing.

And it’s not your fault. No one really talks about this stuff outside of the direct-response space.


So, your mission this week (should you choose to accept it) is to give your offers a once-over.

Do you have a bold promise? And are you positioning it correctly? What about the cost? Are you giving people a reason to buy now? What else do people get when they buy from you?

I know it might feel a little intimidating, but don’t sweat it.

And btw, this works BRILLIANTLY even if you’re selling in a 1-1 setting (think discovery calls, in-person pitches, hand-shake deals etc.).

And hey, need a quick cash flow win? Check out this power-packed episode on the blog for 5 smart ways to turn your tiny tribe into a profit machine (my fave strategy is #3: build a baby funnel!)


Want even more hot cash flow & marketing tips? Dive into our treasure trove of top-notch marketing resources for some of our juiciest money-making tips! πŸ‘‡πŸ»πŸ‘‡πŸ»πŸ‘‡πŸ»


Now, there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

See ya next week.

Un beso! 😘




Wanna Set Up Your Marketing Systems to SELL While You Sleep? Snag our Funnels Bootcamp Replay & get 7 hours of top-notch step-by-step training to craft an irresistible offer & sell it on autopilot >>
Did I mention it comes with my ‘Mad Libs’ style sales email templates? So crafting a profitable email sequence that works in your funnels is as easy as filling in the blanks! βœπŸΌπŸ˜‰

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Β P.S. Don’t even think of joining if you’re easily offended. πŸ˜‰


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