At least a couple times per week someone pops into my DM’s, or inbox with a question that sounds like this…

”Kim, I’m spending so much time on content creation that I can’t seem to stay consistent… what am I doing wrong?”

Well, friend, if you can relate, this episode is for you because today I’m sharing 3 ways you can be more consistent with content creation without feeling like you’re always running around in circles or starting and stopping a bunch of times. 

Let’s get into.

Catch up on our latest posts:

• Do You Really Need To Post 15+ Times Per Day On Social Media To Stay Relevant?
• There’s Hidden Money In Your Business! Let’s Find It.
• Top 3 Reasons You Should Create Long-Form Content That SELLS
• Should You Launch a Course or a Membership?

#1 Create content that
you can stick with

Let’s say that you think you have to start a blog, but you absolutely hate writing.

So you struggle to get content out there hoping you’ll get ‘used to it.’

And while that’s not impossible, if you hate writing, whether that’s writing a blog, or creating long Instagram captions, or creating content for a medium that is text heavy, and you hate it, it’s probably NOT the thing for you and you’re probably not going to stick with it.

The same goes for videos and audio.

So you want to find a medium that you can stick to and that your audience enjoys consuming.

I know that can be a little challenging, but I want to encourage you to find something that you’re good at and all you need is to sit and dominate one format, one platform and do it really, really well.

What is that content medium that you can stick to?
What is that content medium that you can learn to enjoy so that you can stick to it?
Is that content medium the right place for your audience?

And so you want to play with that.

But ideally, if you want to stay consistent with your content, you have to do the format that you actually enjoy. Otherwise, it’s just not going to happen, my friend.

So you want to find your thing and realize that as you get more comfortable with it, you’re gonna make it your own. Consistency starts with a form that you can stick to.

#2 Tighten up your content creation workflow

This means that you actually pay attention to the amount of time that you’re spending creating your content.

Chris, my amazing business partner, developed a process called the PADE method. 

And we take a lot of our coaching clients through this method, where they’re tracking what they’re doing every single day, and every single task gets assigned with a particular time.

I. You want to time yourself. 

How much time are you spending writing the blog? 
How much time are you spending creating graphics?,
How much time are you spending filming the video? 
How much time are you spending creating smaller content pieces? 

Take inventory of your time spent. That’s basically how it works.

II. Always be thinking: How can you save time in creating your content next time? 

How can you save time with your current workflow?
How can you record, film, or write faster?

I cannot tell you, as a former social media manager, how overwhelming it was for me to handle multiple clients at once, and to have to produce long form and short form content.

It was a lot! So I’ll always be thinking, how can I save some time?

III. Create templates

Do you have a graphic template to create your blog graphics?
Do you have a blog template saved on your WordPress site that you can just pop in?
Do you have a YouTube description template or email newsletter template?

Creating templates saves you a lot of time so you’re not creating new graphics, new podcast outlines from scratch, new captions, new stories every time.

It doesn’t mean that you’re going to send the same content, and it’d be repetitive, but this way you don’t need to start from scratch with every asset and it’ll help you save a ton of time.

And you can do the same thing with micro content.

#3 Get Help

It can be pretty intense to go out content creation on your own. And of course, you want to be smart about how you go about bringing on help.

I had already hired myself, so I was working full time in my business. And if you haven’t hired yourself yet, then you can totally just outsource on websites like Fiverr and on Upwork. Start with small tasks. I started doing that before I hired a full-time editor.

And so that allowed me to spend more time building courses, servicing clients, creating programs, leveling up my marketing strategy, and creating more content so that I wouldn’t be stuck editing for 15 hours a video that took me an hour to film.

Chris and I spend less than two hours a week in content creation, and we run three podcasts now, we run two YouTube channels, four combined Instagram accounts, we have Facebook pages, Telegram, Pinterest, and a lot of platforms, and we only spend that amount of time because we have positioned ourselves to be the talent in our business, instead of trying to do everything ourselves. And that’s a process.

And so, I just want to give you a model and something to look forward to so that you don’t have to feel the pressure of being all the things in your business.

And that’s exactly what I’m teaching you in this brand new content class. I want you to start thinking smarter. There’s a reason why we named that Smart Content Class.

Entrepreneurs are trying to do too much. We just have too much on our shoulders and it’s a lot.

So for entrepreneurs who are selling services and products and programs, we have a totally different ball game that we play and so getting smarter about how we play it is absolutely key.

CHECK OUT OUR FREE CLASS!

5 SECRETS TO CREATING IRRESISTIBLE CONTENT CONSISTENTLY (Even If You Are Super Busy and Without Being ‘On’ All The Time)

Get my exact 5-Step System to nail your content creation once and for all, grow an audience of buyers (not just followers), and show up unapologetically as an entrepreneur without spending all your time glued to your devices.

✔  5 Content-Creation Mistakes That Are Likely Keeping You Stuck, Overwhelmed & Unmotivated and how to avoid them so that content becomes easy, enjoyable, profitable AND fun.

✔  Why People Aren’t Resonating With Your Content or Buying Your Products, Programs, or Services and 3 simple tweaks you can make right now to flip the script and create magnetic content that connects & sells seamlessly.

✔  The Exact Blueprint Your Should Be Following For Your Specific Business Model so that you’re always clear & confident on the BEST way to up online for your business (instead of modeling everyone else).

✔ A Proven Process To Transform Your Content Creation Process So You’re Never Creating Content On A Whim or wasting precious hours of your day that should be spent closing and servicing more clients & customers.

✔  The Exact Content Formula Businesses Like Yours Leverage Every Day to attract more engagement, leads, & sales with content without being perceived as an influencer or needing a massive audience.

OVER TO YOU

Again, I hope that this episode gave you a lot to think about when it comes to creating content consistently.

There’s so much opportunity out there, and content is here to stay. We might as well master it in a way that feels right for us, that works for us, and that helps us show up confidently and own it. 

Don’t forget to go all in. God has put you on this earth to serve others, multiply your gifts, and reach your full potential. Honor that gift.

We’re rooting for you.

I’ll see you in the next episode.

Un beso! Bye for now.

xx,

Kim❤️

RELATED READS

• Do You Really Need To Post 15+ Times Per Day On Social Media To Stay Relevant?
• HELP! I don’t have time or a team to create content, what do I do?
• 3-Step Digital Marketing Strategy – Are You Doing It Right?
• Top 3 Reasons You Should Create Long-Form Content That SELLS

Catch up on our latest posts:

• There’s Hidden Money In Your Business! Let’s Find It.
• Top 3 Reasons You Should Create Long-Form Content That SELLS
• Should You Launch a Course or a Membership?
• 3-Step Digital Marketing Strategy – Are You Doing It Right?

When it comes to frequency and how often you should be posting on social media. Think about two very important things.

Number one is sustainability; what is a frequency that you can sustain? 

And number two, what frequency will give you the best results for that specific platform?

#1 Sustainability – What Frequency will help you post consisntently?

If you’ve been part of The Business Lounge, or you have downloaded our Online Success Path, you know that there’s six stages in your business journey. So, based on the stage that you’re at in your business journey, what is sustainable for you?

Master one platform that’s your pillar content —like podcast, blog, YouTube video, etc. And then one other supporting platform where people can find you, where you can share your show, where you can get discovered.

Let’s say you’ll want to commit to creating three reels every single week. You batch those in advance, and boom, you got your three reels. And so, you start developing that consistency that is by what’s sustainable for you. And then, as you stay consistent, you’ll start to see success.

So you just have to be smarter. And you got to think about how do you leverage the resources that you have when you have a very limited amount of time, very limited amount of energy and maybe even limited amount of money.

#2 What Is The Best Frequency For the specific Platforms you’re posting to?

So if you’re using the same frequency on Twitter, like you do on Instagram, you’re probably not going to see much success. Right?

Twitter has a very short kind of window of opportunity when it comes to individual tweets. There’s a very short bandwidth there. And so you probably need to post more frequently on Twitter.
Well, what if TikTok is your thing? What’s the frequency like in TikTok?

What can you get away with that will still give you the algorithm boost but is still going to be sustainable for where you are right now?

So, really, that’s the wisdom behind content creation that is purposeful and that is geared to build a business in a way that is profitable.

#ProfitabilityOverPopularity all day long.

And so you’re stair stepping that idea.

And hey, I just want to be so so clear that I am not saying that you should not aspire to someday soon be able to post 20 times a day on all the different platforms and have a team that helps you manage it all. 

OVER TO YOU

Again, I hope you enjoyed this episode!

Don’t forget to go all in. God has put you on this earth to serve others, multiply your gifts, and reach your full potential. Honor that gift.

We’re rooting for you.

I’ll see you in the next episode.

Un beso! Bye for now.

xx,

Kim❤️

RELATED READS

• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…
• How To Build A Business With Limited Time, Money & Resources
• Six Steps To Starting An Online Business From Scratch
• Top 3 Reasons You Should Create Long-Form Content That SELLS

Catch up on our latest posts:

• Top 3 Reasons You Should Create Long-Form Content That SELLS
• Should You Launch a Course or a Membership?
• 3-Step Digital Marketing Strategy – Are You Doing It Right?
• How To Find Your Ideal Clients & Sell Them On You

WHAT HAPPENS WHEN WE DON’T FOCUS ON THE RIGHT NUMBERS IN OUR BUSINESS

WHY SHOULD YOU BE CONSTANTLY FOCUSED ON TOP, MIDDLE AND BOTTOM OF FUNNEL?

If you’re unfamiliar with the term ‘funnel’, don’t worry. It’s essentially a strategic way of taking people through an online sales process.

The top of the funnel is that surface level attraction and discoverability.

It’s that idea of attracting eyeballs into your business and getting seen.

E.g. social media, getting SEO traffic, running paid ads. 

The middle of the funnel is shifting the relationship with someone who just found you on social media, but isn’t part of your email list.

There’s no way for you to follow up or change the relationship, send them promotional offers based on their interest, if you’re not moving people down in that middle of the funnel.

So what you’re focusing on in the middle of the funnel is building the relationship, going deep and nurturing those people, and then offering them an opportunity to dive even deeper via a paid offer. And this can happen in a matter of days, months, and even years.

E.g. lead magnets, long form content, newsletters. 

And finally, the bottom of the funnel is where sales happen.

E.g. building sales page, upsells, order bumps, ascension funnels.

And so understanding what those three phases are and why they’re important is so so so key to really understanding your numbers.

So, for example, you have a pretty decent following on social media but your email list is terrible the focus in this scenario should be to work on the middle of your funnel or list growth.

If, on the other side of the equation, you have a good email list; you have a good offer, but you’re just not generating enough revenue to grow as fast as you need, you might want to play with building the bond with your list and adding more traffic to the top of your funnel.

Always stay on top of your numbers so you realize where you need to improve.

WHERE’S THE OPPORTUNITY?

Sometimes, there are particular benchmarks that you’re not reaching, and you might feel deflated.

And that’s okay. It happens.

Instead of turning to self-criticism, use it to find the opportunity.

• Do you need to launch a new lead magnet that grows your list?
• Can you drive more traffic or build stronger relationships with your audience through your Instagram stories?
• How are you going to drive more people to your email list?
• How can you create a better content experience for people reading your blogs?

So, as you go through the process of looking at your numbers, keep in mind that numbers reveal opportunities, not just places where you might be failing.

It’s like looking at a scoreboard. Your opportunities are there. It’s a matter of looking at your numbers and figuring out how to adapt your marketing strategy to grow faster.

That’s how you create purposeful marketing.

That’s how you can feel empowered, NOT to follow marketing trends if you choose not to.

And more importantly? That’s how you unlock more sales and higher profits.

OVER TO YOU

I hope this episode is valuable to you.

And if it was, drop some comments below or DM me on Instagram @kimannjimenez.

If it was not, drop me some comments too…

I would love to hear from you.

Because we want to make things actionable and practical for you here.

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — build a brand that fulfills you, helps you make a real difference all while being wildly profitable.

I hope you enjoyed this episode!

Don’t forget to go all in. God has put you on this earth to serve others, multiply your gifts, and reach your full potential. Honor that gift.

We’re rooting for you.

I’ll see you in the next episode.

Un beso! Bye for now.

xx,

Kim❤️

RELATED READS

• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…
• How To Build A Business With Limited Time, Money & Resources
• Six Steps To Starting An Online Business From Scratch
• Top 3 Reasons You Should Create Long-Form Content That SELLS

So why aren’t we creating it with the same excitement we do social media content?

Catch up on our latest posts:

• Should You Launch a Course or a Membership?
• 3-Step Digital Marketing Strategy – Are You Doing It Right?
• How To Find Your Ideal Clients & Sell Them On You
• Can The Done-With-You Model Help You Scale Your Service or Course Business?

#1 IT MAKES IT EASIER TO CREATE MICROCONTENT

#2 BUILDS TRUST & AUTHORITY

This one is one of my favorites because when done right, it leads directly to sales.

It’s the ever-popular concept of show, don’t tell.

We have to realize that most consumers on the internet are weirded out because they’re going to do business with strangers on the internet.

So if you understand that whether your ideal clients are aware of this objection or not, it’s your job to overcome the objection. And there are few better ways to warm them up, put their concerns at ease, and build a strong bond than long-form content to help win the sale.

I’ll demonstrate this right now.

Many of you listening or reading this episode will find what I have to say compelling enough to want more. And you’ll enroll in our one of our most popular content marketing course, The Content Calendar System, join the waitlist for our marketing academy, The Business Lounge, or apply for our high-level coaching program, TBL Coaching.

Remember, you want to show people you can solve their problems or help them achieve a specific result.

Show… don’t just tell. And that’s the magic of long-form content.

And while you can partially achieve this in a micro-post on TikTok, for example, there isn’t enough time in a 3-minute video, or a 140 character tweet to show off what you can do.

Only a tiny percentage (less than 5%) of your market will decide to buy right after reading one of your Instagram posts.

So if you’re struggling to book more clients, get more discovery calls, sell more of your courses, or have people join your membership, it’s likely because you’re missing the mark with your long-form, content, or you don’t have long-form content at all.

So if you want to build the type of trust, likability, and authority that leads to sales, long-form content is a must.

Whether you’re selling information, actual services, or physical products, having that long-form content is so important.

And brands that get this are crushing it.

#3 IT GIVES YOU THE OPPORTUNITY TO SELL

Seriously.

If you’ve listened to the Joe Rogan Experience podcast, you know there’s at least 3 ad spots (if not more) per show.

It’s the same concept you see in radio, or Television ads.

You create long-form content, in their case in the form of a show, or a movie, and you put ads on it.

Except, in this case, you’re producing the content and advertising your own products.

Simultaneously, you’re giving away tremendous value, and building that relationship while giving your readers, listeners, or viewers the opportunity to do business with you (or not).

Because you’ve educated people, and because you’ve added value to their lives, you get to feature and pitch your products, programs, or services.

So whether that’s directly linking to your products on your blog, talking about promo spots on your YouTube video, or your podcast… Long-form content gives you the opportunity to sell seamlessly.

OVER TO YOU

So I hope that this episode has your wheels turning to create long-form content or leverage what you’re already producing more efficiently.

Let me know if it has in the comments below!

And if you want me to do part two on how to use your long-form content in your sales strategy and leverage it to its full potential, let me know in the comments below too or DM me on Instagram @kimannjimenez.

I would love to hear from you!

Because we want to make things actionable and practical for you here. 

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — build a brand that fulfills you, helps you make a real difference all while being wildly profitable.

I hope you enjoyed this episode!

Don’t forget to go all in. God has put you on this earth to serve others, multiply your gifts, and reach your full potential. Honor that gift.

We’re rooting for you. 

I’ll see you in the next episode. 

Un beso! Bye for now.

xx,

Kim❤️

RELATED READS

• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…
• One-Page Business Plan 2021: Build & Launch Your Best Business
• Six Steps To Starting An Online Business From Scratch
• How To Prioritize Your Marketing & Create Amazing Content W/O Neglecting Your Clients

This episode will cover:

• The unique aspect of Online Course and Membership Program.
• The pros and cons of launching an Online Course.
• The pros and cons of launching a Membership Program.

Catch up on our latest posts:

• 3-Step Digital Marketing Strategy – Are You Doing It Right?
• How To Find Your Ideal Clients & Sell Them On You
• Can The Done-With-You Model Help You Scale Your Service or Course Business?
• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…

ONLINE COURSES

MEMBERSHIP PROGRAMS

Membership sites are ongoing subscription model services. 

So they’re designed to continue delivering value to people at a much lower price point, for the most part. 

So memberships really excel at the numbers game. They’re going for a ton of different members at a low price point for recurring revenue–every month, quarterly, or annually. It just depends on how you structure it. 

Memberships are a recurring business model. 

And so this is the moment where you have to get real with who you are and what you like, and what you can realistically do in your business that you enjoy.

And so going through that process of understanding how a membership works and how it’s run versus a course, is helpful. 

In my opinion, the perfect model is having both.

And that’s what we do, we actually have three ways we serve our clients. We have courses; we have membership sites, and we have actual services through our coaching programs (and soon physical products & software).

We built these assets over time, I’m not saying you should not start doing all three, please don’t. 

But starting with one like a course, and growing into a something like a membership, or a coaching program gives you the best of both worlds.

COURSE PROS

• Very little maintenance work, depending on how you structure them.
• A lot more passive than memberships.
• You can charge a premium with ease.
• Marketing is more streamlined since they’re more popular than memberships.
• A great way to test the waters is to launch a mini-course.

COURSE CONS

• You don’t have a lot of recurring revenue and it’s unpredictable if you’re running it on the organic side. 
• Launching & re-launching can take a toll. 
• When you’re getting started, it can be nerve wrecking to wonder where your next sale is going to come from.
• Updating your course is very time-consuming and if you promise lifetime updates, your clients aren’t paying for that extra time you invest.
• You have to tweak the sales model often in order to keep that flow of traffic coming in.
• You have to constantly be chasing customers. So you have to create new customers all the time in order to have enough sales. 
• You’re putting all of your eggs in one basket (course) and appealing to multiple avatars can be a challenge.

MEMBERSHIP PROS

• You have that recurring revenue.
• You can create community.
• You know what’s going on in people’s minds and in their businesses, because you have that community aspect if your membership has a community aspect.
• And also allows you to capitalize on a pretty wide amount of like volume.
• You’re creating a program that is way more accessible to your people.
• The lifetime value of most of the members is pretty substantial. It’s multiple years of being in the community.
• You have that human connection, but at the same time, you can predictably increase your revenue.

MEMBERSHIP CONS

• People associate memberships and ongoing subscriptions, like a bill. They don’t look at it as an investment, no matter what kind of business they’re in.
• A lot that’s involved in running a membership. There’s more admin work dealing with members whose payments fail or need to update their billing information.
• You’re constantly selling to people inside the membership to keep them and retain them as customers for as long as you possibly can.
• It’s very labor intensive. E.g., hosting Q&A, sending out newsletters every week to keep everyone engaged, sending text updates, scheduling events, answering questions.
• It definitely has the retention factor. If you check your churn rate, it is the percentage of people that you essentially lose overtime. So you need to have a solid sales system to replace those members every month. 
• There’s a price point expectation sometimes. Most membership sites charge $20-$50/month if they’re B2B and $10-$30/month if they’re B2C but that’s not to say there aren’t plenty of memberships out there that charge a premium (I’ve seen up to $600/mo) so you can really determine what to charge based on research and your gut.

So, where do you thrive?

So that’s where it comes down to your personality.

Are you more of the open-closed model with courses?
Are you more of the launch model with courses?
Maybe you’re setting your course, Evergreen?
Or do you like building over time?

Ideally, you would have the cash flow of having that amount of money come in at once through courses. 

And then the ongoing stabilization of a membership is ideal, but you stair step that. 

You usually start off with courses, and then you build a membership on the back end as a continuity program, not the other way around.

And so, for me, that is the ideal. That’s where you get to a point where you can have the best of both worlds and not have to stress about one or the other. 

So if you’re asking, if you should start a course or a membership? It really depends on:

number one, your personality; number two, how much experience you have in marketing them. 

If you want to build a membership, I would highly recommend starting really simple. 

Create something that you can deliver without a lot of energy or effort on your part. 

So, keep it simple. Find ways to add value that don’t require your own time, and you got to get a little creative, but it is possible.

And if you’re starting courses, I would say, start also very simple.

You do not need to start your first course that’s $3,000 If you’ve never sold a course before.

Instead, I would love to see you start something small and an introductory course may be something that you can record live or teach live, so you get that feedback, that initial feedback. 

Start with something small, instead of diving right into a big kahuna course recording dozens and dozens of lessons, putting together a full curriculum, and then getting crickets when no one purchases.

OVER TO YOU

Alright guys, I hope that this was helpful. 

This is a question I get asked all the time. And so it was about time that we address it here on the show. 

And as always, I hope that you continue moving forward and your purpose. I hope that you realize that God has called you into this season for a reason. 

It is your mission to multiply your God-given gifts, because there’s people out there that really need what you have to offer.

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — build a brand that fulfills you, helps you make a real difference all while being wildly profitable.

And now, I would love to hear from you in the comments below this article or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?

Do you have specific ideas or suggestions that you want to hear on our future episodes?

I would love for this to be a conversation.

I love you and don’t forget about leaning into your purpose.

I’ll see you in the next episode.

Un beso!

Bye for now.

Kim ❤️

RELATED READS

• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…
• One-Page Business Plan 2021: Build & Launch Your Best Business
• Six Steps To Starting An Online Business From Scratch
• How To Prioritize Your Marketing & Create Amazing Content W/O Neglecting Your Clients

Why are you even using a digital marketing strategy?

I’ve been asking this question in conversation lately and I’ve realized beyond the obvious ‘to get more clients’ answer, most small business owners and entrepreneurs have no clue how to turn a follower into a buyer and use their digital marketing strategy to sell.

And it’s absolutely not their fault.

We’re bombarded with messages from well-meaning experts & influencers who are constantly telling us to try this one hack or this other trick over here…

Inevitably, we stay stuck in the minutiae, never coming up for air to create a holistic strategy, frustrated when things aren’t working.

That’s why I’m very excited about today’s episode, because I’m about to show you how you can simplify this entire process of marketing your business online.

Because here’s the truth:

When it comes to your digital marketing strategy, the Pareto Principle applies–20% of your marketing efforts are yielding 80% of the results.

That means that 80% of the customers are buying (or not buying) from you because of the 20% of things that you did really really well in your marketing strategy. 

So the more you overcomplicate your strategy, the fewer your chances of nailing what really works for you.

Does that mean you can’t experiment and have fun with your digital marketing strategy? 

Absolutely not.

I just want you to think about marketing a little more strategically.

Is what you’re doing really working right now?
What marketing strategies did you do so well?
How can you do more of that and less of what’s not working?

And so these three steps that I’m going to tackle with you today will help you refocus on what really matters and why we do digital marketing to begin with.

BTW, if you are brand new to the business, this is going to be super relatable to you.

And if you’ve been in business for a while, you’ll lean how to simplify your strategy so that it’s more efficient.

And I’m willing to bet you’ll be relieved to hear it too.

Let’s get into it.

This episode will cover:

• The 3 Steps to marketing your business.
• The meaning and examples of every marketing step.
• Quick nudge and a reminder on your marketing strategy.

Catch up on our latest posts:

• How To Find Your Ideal Clients & Sell Them On You
• Can The Done-With-You Model Help You Scale Your Service or Course Business?
• How To Transition From A Service-Based Business Into Passive Offers Without Losing Momentum…
• The Economy Is In The Toilet… What Should You Do?

STEP #1: Discovery

Step#2: Consumption

Let’s warm them up!

The next step in your digital marketing strategy is consumption.

And the reason we’re trying to get people to consume your content (regardless of the format) is to deepen the relationship and, in marketing terminology, ‘warm them up’ to your brand.

And so you’re warming them up, showing them great contact, teaching them a thing or two, inspiring them, educating them, or entertaining them.

In this step, you want to change the relationship, from being a stranger to getting to know each other by capturing their name and email so you can follow up with them. And that’s where you’re changing the relationship. You’re going in deeper.

That also means that there’s different content that you use in this consumption phase.

We’re shifting from micro-content that’s quick and to the point, like social media posts and short videos, to longer-form content like blogs, podcasts, and YouTube videos.

Those longer-form content pieces should connect them with the start of your sales process. And in most cases, that’s a lead magnet / opt-in/ freebie that you exchange for their names and emails.

And so you’re going to follow up with them, creating content to encourage them to take the next step and purchase your product through a variety of touchpoints.

E.g., Webinars or workshops, YouTube videos, podcasts, blog posts, etc.–usually long-form content comes into play in this stage.

So when you think about the consumption phase in your digital marketing strategy, I want you to think about changing the relationship.

Getting them to opt in to your email or text list (so you can follow up and deepen the relationship).

#3 Aquisition

This is where the fun part comes in. 

So far, you’ve managed to get discovered by a good amount of your ideal clients, and hopefully, a percentage of them have transitioned into the consumption phase where you’re warming them up & changing the relationship from stranger to lead.

In this stage, you’re following up and making them an offer. If you need help in this step, I highly recommend joining us inside The Business Lounge where our Design Profitable Funnels’ course will walk you step-by-step through creating a selling system that runs on autopilot.

And if you do it right, you’ve gotten a few of them to say yes and give you their hard-earned money!

Congrats! You acquired a client! 

You have now solidified your actual stance, you now have a customer that hopefully, you can continue marketing to because they are happy with your product enough to buy from you time and time again.

And the process begins again.

As you solidify and perfect your digital marketing strategy, remember this basic business principle…

It’s far more lucrative to sell to an existing customer than it is to acquire a new one.

So I hope you’re seeing how the 3-step digital marketing strategy when done right, can have a serious snowball effect that keeps building your business on consistently.

Hey, just a quick Nudge

intoIf you’re not seeing success from your discovery phase (social media content, etc.)–it’s probably because you’re not moving people towards the consumption and the acquisition phase.

Don’t get discouraged! Get excited because that means there’s so much opportunity for growth and profits.

Of course, if you want some extra hand-holding, we’d love to help you create a solid digital marketing strategy that’s holistic and custom to your specific business inside The Business Lounge. 

And of course, if you want to dive dive deeper into content marketing— Our signature program, The Content Calendar System 2.0 takes you through the entire process of how you actually build an audience, create content consistently, and stay on top of it even when you’re super busy. Hope to see you inside!

OVER TO YOU

I hope this episode is valuable for you.

And if it was, would you share it with a business friend?

We’re on a mission to help thousands of entreperneurs create this three-step digital marketing strategy in every niche.

And of course, I want you to remember that you are on the path to building a profitable, purpose-driven business for a reason. God has put you in this position to multiply your gifts.

Make sure to use them to serve other people & honor The Creator.

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — build a brand that fulfills you, helps you make a real difference all while being wildly profitable.

And now, I would love to hear from you in the comments below this article or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?
Do you have specific ideas or suggestions that you want to hear for future episodes?

I would love for this to be a conversation.

I love you and don’t forget about leaning into your purpose.

I’ll see you in the next episode.

Un beso!

Bye for now.

Kim ❤️

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