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At Kim & Co., we help online entrepreneurs build smart content marketing systems to grow & scale their businesses without having to work harder.

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Let’s build scalable content marketing systems that get clients & customers to come to you, instead of staying stuck in hustle mode…

So you can grow a wildly profitable business that gives you tons of freedom without the overwhelm. 😉

 

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✅ And selling unapologetically without spending all your time in content-creation mode.

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Hola,my friend!

 I’m Kim…

My passion is helping online entrepreneurs leverage practical, profit-driven online marketing that actually makes them money without all the airy fairy fluffy advice.

I’ve been a digital marketing strategist for over a decade, and with two 7-figure startups under my belt, I know all too well how important it is to have your content marketing work hard for you (instead of the other way around).

Around here we’re all about building, data-driven, smart content marketing systems that actually make you money (novel concept, I know!). 

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How To Create Content Calendar That Kicks Butt (Free Template)

How To Create Content Calendar That Kicks Butt (Free Template)

If you’ve ever struggled with creating content consistently, the first step in fixing that inconsistency is to know how to create a content calendar that kicks butt.

And in today’s episode, we’re going to arm you with everything you need to know. Plus, we have The Ultimate Content Calendar Template (it’s totally free) so you know exactly how to create a content calendar that helps you stay consistent, and on top of your marketing.

So what exactly is a content calendar and why the heck do you even need one?

If you’ve ever wondered what to post on Instagram, ran out of blog topics, or flat out had no idea what to post on social media, (nobody has time for that), you need a content calendar in your life, my friend.

Content calendars help plan, organize, and schedule every single piece of content you publish online.

It’s that content hub where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business.

So if you’re reading this, I’m willing to bet you don’t have a system in place to organize and repurpose your content just yet.

And that’s okay! We’re going to nail this together.

It’s time to ditch the cycle of inconsistency with your content and learn how to create a content calendar that seriously kicks some butt.

Because here’s the deal, this whole content marketing thing takes time, a lot of it. And if you’re not strategically systematizing your process and squeezing your content for all it’s got, you’re missing out on lots of engagement, traffic, and leads.

Imagine being able to (finally) plan every piece of content that will be published online across the board for your business in advance.

Having a bird’s-eye view of your content enables you to anticipate what is coming down the pipeline so you can get really strategic with the content pieces you publish and leverage your content to attract more engagement, more traffic and increase your leads.

That’s what a content calendar can do for your business.

It’s the first step in building the foundation of what should be your content marketing system.

So let’s get into the whole process of how to create a content calendar that actually works.

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HOW TO CREATE A CONTENT CALENDAR IN 5 SIMPLE STEPS

Let’s get into then itty gritty of how to create a content calendar that kicks butt, cuts down your content creation time, and helps you apply a strategy behind your content.

Here’s how it works…

how to create a content calendar

STEP #1: SET MONTHLY & QUARTERLY GOALS BASED ON YOUR PROMOTIONAL CALENDAR

So this is the BIGGEST mistakes I see online entrepreneurs make when it comes to nailing how to create a content calendar strategically for their business.

And that’s totally understandable because this whole content creation thing doesn’t come with a handbook (which BTW, is why we’ve taught over 30,000+ small businesses how to create a content calendar system inside our course).

Instead of stressing about what to post, take a step back and analyze your promotional calendar. 

Don’t have a promotional calendar? No worries.

Just think about what you’d like to sell more of this month.

Do you have a new product you want to release? Need to fill one more spot in your client roster?

When are you going to be re-launching that online course? How soon do you need to start teasing your new challenge? Are there a few weeks you need to focus on list building to promote your services?

These details matter because marketing is all about building relationships while reverse-engineering the sales process.

The whole point of content marketing is to… market and sell your offers. 

But so often we’re just doing content without the marketing part.

Your content should deepen relationships with your readers and lead them through to the next step in their journey to becoming a customer seamlessly.

When you are clear on what you are promoting and to who, it’s easier to reverse-engineer your content marketing so that everything you publish online works in unison to help you CRUSH your business goals.

But we seldom think of our content that way, do we? And it's not anyone's fault... We've been conditioned to blindly chase after the followers, the likes, the comments with zero strategy or intention. 

So pull out a piece of paper (or your handy task management tool… I love Trello & Clickup) and jot down your monthly and quarterly goals.

Here is an example…

July Goals:
1. Prep our email list for my new product launch by publishing a three-part blog series on self-esteem. 
2. Grow our email list by at least 500 new subscribers by promoting my new lead magnet.
3. Promote my 1:1 life coaching services & fill out 3 new spots.

Now that you know what your goals are, you can start filling your content calendar with posts that move your followers to respond by engaging with your content, download your lead magnet, book that discovery call… etc.

For example, based on the goals we outlined together above, I would make sure to create the following posts to add to my content calendar:
#1. 3 blog posts on self esteem (research and create the titles)
#2. 2-3 posts that add value and promote each blog post on social media
#3. 1-2 emails for each blog post to send to my list
#4. 1-2 weekly posts on social media promoting my new lead magnet
#5. 3-5 emails promoting my coaching services to fill our those 3 new spots
#6. 3-5 posts (or more) promoting my coaching services on social media
#7. 10-15 posts for social media around the topic of self-esteem that add value and engage my audience directly on the feed.

Remember, this is just an example. You should expand this list if you have the resources to do so, or simplify it dramatically if you’re just getting started.

The idea is just to learn how to create a content calendar with intention, a strategy, and clear goals that move your business forward so you don’t get stuck in the content hamster wheel pumping out content ‘because you’re supposed to.’

content calendar on google sheets

STEP #2: ORGANIZE YOUR CONTENT INTO BUCKETS OR CATEGORIES

I learned this strategy 10+ years ago when I was a social media manager it changed my life.

Creating “content buckets” (or categories) for your posts can really help you stay focused on your overall strategy but also save you tons of time when you sit down to create your content.

So here’s what you do…

Figure out what kind of posts you want to create…

If the answer is ‘I have no idea’ check out our brand new Content Starter Kit for 90+ days of caption starters, post ideas, and a ton of templates to keep your audience at the edge of their seats, and never have to worry about what to post again.

I find it a lot easier to start with long-form, original content where you deliver massive amounts of value on a consistent basis.

Usually, your long form content falls under any of these channels: a blog, a podcast, a live video show, a newsletter or a YouTube show.

In our business, our blog is our long-form content channel and we also create YouTube videos + a Podcast to enhance our blog content and distribute it to a bigger audience (+ we send out an email to our subscribers with new content as well).

But you don’t need to start with all of these (we sure didn’t!). Pick a single long-form, content channel and go all in.

Once you are clear on your long form content channel, it’s time to run through the same exercise and jot down your content buckets, but this time for your social media channels.

Remember, content buckets just help us group post ideas and act as blinders so we’re not posting random content that isn’t relevant for our business.

For example, your content buckets could be:

  • Blog posts
  • Videos
  • Quotes
  • How-to’s
  • Behind-the-scenes posts

Figuring out what these content buckets are is simple. Go back to your social media posts and pay attention to what has been successful in the past.

Are you getting a lot of engagement when you post behind-the-scenes photos or reels on Instagram? Put “behind-the-scenes posts” on your content buckets list.

You can also look at the highest performing posts from your competitors’ social media posts and get ideas of what your target market likes to engage with.

But if you’re just starting out, don’t be afraid to experiment and try new content buckets.

content marketing is all the marketing that is left

Next, figure out which long-form content topics people are already searching for.

You can use tools like Google Analytics, Ubersuggests, and SEOMoz to determine which topics get the most amount of traffic and engagement in your specific niche.

BONUS: Use Buzzsumo to figure out what specific topics in your niche or industry get shared across the web more frequently.

Have a brainstorming/research session and create a list of 20+ long-form content topics so when it’s time to sit down and actually write your blogs, outline your podcast or script your videos, you don’t have to waste time staring at a blank page and a ticking cursor.

Finally, create & schedule a bunch of these content buckets and long form content posts in bulk. This will not just save you time and energy, it will laser-focus your strategy.

Need a little a visual? Back to the content buckets.

Here is how I organize my own content buckets, but remember that you can create as many categories as you see fit, always keep your fans’ interests and positive reactions with past content in mind.

In other words, make them your own.

MY SOCIAL MEDIA CONTENT BUCKETS

Blog Posts

If you have one (and everyone should), this is where you get to communicate with your readers and really showcase your know-how & expertise.

Remember that you always want to send your fans and followers back to your website, and get discovered through SEO (search engine optimization). Use these posts to build your traffic and grow your email list.

Inspiring Content

You know the feeling you get when you see an image quote or read an article that really hits home?  Your fans and followers want to feel it too.

So share inspirational content with your fans and followers, if you think it will empower them.

Questions

These are great conversation starters.  

By asking questions that are easy & fast to answer you’re breaking the ice with your fans and encouraging them to converse about topics that interest them.

Tips & Tricks:

This is probably one of my personal favorites.  Create short tidbits of insights, advice, or tips that can be helpful to your audience. You can start off by answering some questions you get asked the most by your current clients.

Other People’s Content

It’s virtually impossible to create all the content your audience is interested in all on your own (unless you’re a publication)  so show fellow industry leaders some love & share their content with your audience whenever you think they’ll find it helpful.

This process is just content curation. You’re going out there and curating some of the best content to showcase on your own social channels.

Contests & Giveaways

These can help build buzz about your products and get people talking about them.  Get really creative and you’ll be able to leverage contests and giveaways really efficiently.

Promos

Of course, you want to sell your product but there’s an art to doing so.  You should never be afraid to sell on social media, but always make sure that you’ve given enough free value away first.

Everything Else

This includes photos of yourself or your team, behind-the-scenes action, a photo of your cute puppy… you get the point.

I like to leave space for creativity and anything that just pops into my head and that way my content stays fresh and relevant.

content starter kit

STEP #3: DETERMINE YOUR FREQUENCY

Okay, now that you have your content buckets outlined, how often should you be publishing these pieces of content?

Frequency is key in perfecting how to create a content calendar for your business. So for your long-form-content channel, I recommend publishing at least once per week. That’s a great starting point.

That’s, one new blog post, YouTube video or Podcast. If once per week just feels like too much, start with 2 per month and work your way up.

As your long-form channels grow, and you get better at cutting down your creation time, you can experiment with a higher frequency.

But in my experience, 1-2 original content pieces per week is a fantastic start.

What about social platforms? How often should you post on those?

That’s really gonna depend on the channels you publish your content on.

No frequency works best for every business, so like anything else, you have to experiment with your content marketing.

I touched on this topic in a previous blog, so just to recap, here is a good rule of thumb in terms of the total amounts of posts you should be scheduling each week:

  • Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
  • Twitter: 6-10 times per day (sometimes more often if it works for you).
  • Pinterest: 3-10 times per day (you don’t want to overdo it with your followers).
  • Instagram: 4-7 times per week on the feed, daily in stories.
  • TikTok: 1-4 times per day
  • Telegram: 1 time per day (play with the frequency).
  • LinkedIn: 1-2 time per day (you can increase, but test the frequency)
  • YouTube: Weekly or more often if you can.
  • Blog: Weekly or more often if you can.
  • Podcast: Weekly or more often if you can.

Here are some tips you can use to plan out the frequency of your content.

  • Stagger your posts so your content stays fresh and varied.
  • For every self-serving post, make sure there’s another post that delivers amazing value.
  • Experiment. With time, you’ll figure out the frequency that works best for you.

STEP #4: CHOOSE YOUR FAVORITE TOOL

Are you starting to see why understanding how to create a content calendar that’s strategic, and keeps your audience front and center is so key for nailing your content marketing?

I hope so!

Now that you are ready to create a content calendar system for planning, creating and publishing epic content everywhere, it’s time to get to the tool part (my favorite!).

Choosing the right content calendar tool for you really comes down to preference and functionality (aka use what works for you, homie!)

Paper Calendars

If you’re a little old school and you love managing your tasks on paper, then reach out for your favorite content calendar. Although, honestly, I don’t recommend it long-term because content requires a lot of touch points and it’s hard to keep track of them on a physical tool.

CoSchedule

This tool is the bomb.com.

Personally, it would be very hard to go back to any other publishing tool because CoSchedule just makes this content calendar thing easy-peasy.

coschedule for content

Why do I love it so much? CoSchedule brings together your long-form ting content and your social media posts under one roof. Not only can you publish your blog and social media content using this tool, you can actually plan and edit your newsletters, video scripts, podcast episodes and more.

Plus, their drag-and-drop features make it extra easy to plan, organize and schedule all of your content in advance.

Did I mention they have a dope WordPress plugin? It integrates seamlessly to help automate your blog publishing process.

But you don’t need WordPress to use it, which is a beautiful thing.

coschedule dashboard view content calendar

I am obsessed with this tool and my team uses it on the daily to do the following:

  • Plan for and schedule my blogs in advance.
  • Schedule and publish content to Facebook, Instagram, Pinterest & more.
  • Collaborate with my team.
  • Keep my video shoots organized.
  • And so much more…

If you want to learn a little bit more about CoSchedule, I have an entire video episode on this blog post that walks you thorugh it.

Trello

Trello rocks. It’s designed to be a task management site, but it’s so versatile, it can function as pretty much anything.

From content calendars to wedding planning, you can pretty much do it all on Trello (at least I have).

trello content calendar

Easily manage your entire content/editorial calendar on Trello or just choose to plan your social media content.

Now, the major disclaimer: Trello won’t push out your content (meaning actually publish it), unless you’ve synced trigger based app like Zapier or IFTTT. And we developed custom done-for-you recipes that help you push your content from Trello to your favorite content scheduling tool in one click inside The Content Calendar System course.

One of my favorite features about Trello is that it has a built-in calendar so you can see all of your content at a glance.

trello content calendar month view

Take a look at individual cards. You get to add copy, attach images & files plus add checklists, assign users and engage with team members to discuss details.

The labels are also fantastic if you’re visual like me. I love color coding my posts like a total maniac.

trello content card view

Trello, of course, also integrates with various tools like Google Calendar. Which leads me to my next tool…

Google Calendars

Google calendars are free and absolutely functional when it comes to creating your content calendar.

Although there aren’t as many features included, it’s a great alternative.

google content calendar view

Simply create a new event for each content piece and color code them. You can also attach images and files to individual events if need be.

google content date to publish

One feature I like is being able to create several calendars to categorize content types. For example, you could have a separate calendar for blog posts or Facebook content.

Then, you filter off the view to only see specific content categories or see everything that is scheduled at once, which is fantastic.

Of course, Google Cals are not designed to publish your content, but with a little configuration from our good friends at Zapier and IFTTT anything is possible.

Google Spreadsheets

google spreadsheet for content planning

The perfect way to stay organized with a simple, but powerful content calendar. I love Google Spreadsheets (or any spreadsheet) because they’re simple enough to get the job done quickly and you don’t always need an internet conenction to access them.

That’s why our newest version of The Ultimate Content Calendar Template is an interactive spreadsheet you can customize yourself (and we you can even use it in Excel or Numbers).

ClickUp

clickup for content calendar planning

We’ve been ClickUp fanatics for a while now, and it’s what we’re currently using to plan all of our content. We’ve grown quite a lot the past two years, and we needed way more functionality than what Trello could offer to create a hyper-dynamic advanced content calendar and productivity workflow.

I love we can organize our posts in almost infinite ways with their Airtable-like table view, add tags, write captions, and collaborate on each post as a team seamlessly.

Their calendar view is pretty slick too, and if you prefer lists, they have that too. ClickUp has so many views it’s absurd, and with integrated automations, built-in docs, and a litany of advanced features, it’s the tool I recommend most often for folks who have a team.

Want to finally stay consistent with an endless stream of social media post ideas?
Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Starter Kit & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

content starter kit

STEP #5: CREATE YOUR CONTENT CALENDAR

Okay, superstar. You’re prepped to start scheduling content in your shiny new content calendar systematically.

Start by importing your long-form content pieces (blog posts, podcasts, etc.) that will set the theme and the tone for the rest of your content (aka newsletters & social media posts).

This is where you can really get creative and do some research (hello SEO + Pinterest + YouTube optimization).

So once you have your long-form content pieces laid out, it’s time to add in your supplemental content pieces (lead magnets, content upgrades, newsletters, etc.).

And finally, add in your social media content.

I like to create content for one channel at a time so I don’t feel overwhelmed. These days my team does all of my social media scheduling, but we still use this same format to leverage our time, energy and get the most bank for our content marketing buck (so to speak).

Bonus: Steal My Content Calendar Template

So you have your content buckets figured out for your social media posts and your content calendar set; it’s time to look at your social promotion strategy.

In other words, let’s figure out how to get the most bang for your buck when it comes to promoting your blog content on social media. 

By now I hope you know you shouldn’t just publish your content once on social media and then forget about it. It ain’t gonna work.

You gotta have a solid content promotion schedule if you want to get the most amount of eyeballs on your awesome content.

So here is the schedule I use:

Promo Blog Plan

OVER TO YOU

So there you have it. How to create a content calendar that kicks butt!

I can’t wait to hear how you set up your own content calendar, so leave a comment below and let me know if you have questions.

See you in the comments section!

Xx,
Kim

How to Determine Your Ideal Customer Avatar for Your Business

How to Determine Your Ideal Customer Avatar for Your Business

I had a conversation recently with a young fitness enthusiast who’s thinking about starting an online business to share his knowledge…

And you know what his biggest hang-up is?

“I just don’t know who would want my stuff when there’s so much info on YouTube already.”

Show of hands, how many of us have thought that before?

I’m absolutely guilty.

And in the days of growing content, it only gets more daunting.

Keeping up with the trends…

Creating the perfect reel that’s going to get people excited and engaged.

But you know what MOST aren’t doing?

They’re not narrowing down to focus on who they can serve uniquely.

In today’s world with so much information, people are looking for specific answers…not just more information.

“What will work for ME?”

“How does this apply to ME?”

“How do I adapt this information to grow MY business?”

“What meal plan and workout plan will help ME reach MY goals?”

You get the drift.

And that’s where the niches lead to the riches, my friend.

Because I believe you have MORE of an opportunity today than maybe any other time before.

Truly.

Case in point…we’ve had more requests for 1:1 coaching than any other time in the history of our business.

And that coaching is far more expensive than anything else we sell.

People are tired and exhausted by the barrage of info…

They want an answer and they want results.

And that’s where you can absolutely crush it.

But it starts with speaking very specifically to your ICA (Ideal Customer or Client Avatar).

So how do we KNOW who those people are?

Let’s dig in…

Related Read: How To Find Your Ideal Clients & Sell Them On YOU

✨ FREE DOWNLOAD! List Building Checklist

Step 1. Determine your

NON-Ideal Customer

This might sound funny and peculiar, but seriously…

The best way to determine WHO is ideal, is to eliminate who is not.

Our non-ideal client is named “Lauren”.

She’s a total “know-it-all” man-hater.

She’s uncoachable, thinks she is the queen bee, and is very unflexible.

Since she has all the answers already, she spends more time defending her position than actually being receptive to your help.

For us, working with a “Lauren” on marketing her business is about as enjoyable as laying on a bed of nails.

Now, if you hadn’t guessed already, “Lauren” is based on a real person.

And this is a great place to start…

Who have you serviced or done business with that you absolutely want to repel?

Who would be an absolute nightmare if they were in your life and business all the time?

Figure out who that is, and document the characteristics that embody that person.

I already gave some details, but “Lauren” is middle-aged, she’s divorced, she’s had some degree of success (usually in corporate America), and is now trying to do her own thing with an online business.

Since her experience in Corporate was “Big Time” stuff, working an online business and getting coaching feels “beneath” her, and that’s why she has to constantly flex instead of just receiving new information.

She is a man-hater because she had to scratch and claw in her career, and her divorce didn’t help those matters.

Guarantee she is going to not receive any feedback from me, personally…and will likely chalk up anything I say to “mansplaining”.

She is technically not very savvy and will get frustrated with our online community, and she expects to be handheld when she runs into those challenges.

You get the point…

But do you see how specific this is?

You can almost see the person.

And that is important…because we want to use that to focus on who we DO want to work with.

By using the process of elimination, we now have a better idea of what a great customer or client would look like.

Related Read: How To Start A Profitable Blog From Scratch- A Beginner’s Guide

Ideal Customer Avatar

✨ FREE DOWNLOAD! List Building Checklist

Step 2. Develop your IDEAL

Customer or Client Avatar

Who would be an absolute dream to work with?

Where is he or she hanging out on the internet?

What makes them who they are?

What age are they?

What are their values, goals, desires?

How do they align with you, and on what?

These are the questions you need to ask yourself.

And guess what?

If you can’t immediately answer these questions…we’ve got work to do!

But here’s some pointers to get started.

Who have you worked with that was an absolute dream?

If you worked with them or serviced them every single day, it wouldn’t even feel like work.

Now, maybe you’re too new to business to know…so either think of a real person in the world or imagine this person in your head.

Anthropologie is famous for this.

Their Ideal Customer Avatar is “Julia”…as in Julia Roberts.

And yes, THAT Julia Roberts.

Everything Anthropologie does is through the lens of “Julia”.

The presentation of the store, the merchandise, and the color scheme.

They ask themselves "would Julia like this?"
"Would Julia wear this?"
"What would Julia think of this?"

That’s the level of immersion you need and the thought process you need to have when it comes to obsessively thinking about who is your Ideal of the Ideal.

Otherwise, you’ll find yourself “just creating content” or “just selling to whoever will buy from you”.

We’ve all been there, don’t worry.

Step 3. Find the “Sweet Spot”

Now, like most, maybe you ended up with like 3 different avatars.

That’s okay, and totally normal.

Here’s what we did.

We created a Venn Diagram and layered it on all 3 of our ICA’s, and forced ourselves to find that juicy middle where they all have commonality.

I call this the “Sweet Spot”.

And here’s what we found.

We actually had a third ICA that was stripping our attention away from our TRUE 2 ICA’s.

It was mind-blowing, and despite the fact all 3 share the same values, same goals, run similar businesses, etc.

Type #3, called “Danielle”, is a little lacking in the motivation and focus department.

She’s otherwise a dream, but compared to our other 2 Avatars, we end up having to spend too much time keeping her motivated and focused.

And, as a result, it strips the potency of our messaging for our other 2 TRUE Ideal Customer Avatars.

So now that we eliminated “Danielle” from our ICA bunch, what we discovered was the ONLY difference between our “Amber” and our “Nadene” was where they are in business…that’s it.

One has just been in business longer, but both are exactly our dream clients.

And with this added clarity, we know exactly how to speak to them.

In fact, I’m doing it right now.

Notice I’ve written nothing motivational or “just stay focused”.

Because an “Amber” or a “Nadene” don’t NEED that…and if they do, it’s rare.

They are both mission-driven, they are determined and focused to serve people in a high capacity and utilize their gifts for the benefit of making the world a little bit better through their own abilities…

And they will not let anything get in their way.

So what they CRAVE is strategy.

They want to know ALL the marketing strategies to grow their businesses.

The more nerdy we go, the more they get fired up.

Conversely, a “Danielle” really needs a nice pick-me-up and a reminder of why she’s even pursuing this business to begin with.

She needs a coach…

We’re Marketing Strategists.

Kim (my wife and business partner) and I have to find ways to disengage, not get motivated.

There are pros and cons to that, but the bottom line is we don’t do the motivational stuff well because it’s a blind spot for us…and thus, it’s not part of our unique ability.

But boy you give us 90 minutes to give you Grade A marketing advice and strategy and I’ll stack us up with the best of them.

Just being real…not bragging.

By locking in and finding our sweet spot, we can now stay in our lane…

And as a result, “Amber” and “Nadene’s” are going to just go nuts when they see our content, watch our videos, read our blogs, and receive our emails.

Because we’re on message.

We’re speaking to them, specifically and often.

This is your Golden Goose.

Arrive at this and bring that energy into all of your marketing.

I don’t care what you do or what you sell…you will go far.

And that will ultimately become the culture you create that your company is known for.

OVER TO YOU

And there you have it!

I hope you found today’s discussion valuable and insightful. 

I encourage you to embrace the power of niching down, speaking directly to your ICA, and offering solutions that address their specific pain points and aspirations.

Because in a world where everyone is shouting to be heard, those who speak directly to the hearts and minds of their audience are the ones who truly stand out.

Ready to dive deeper into discovering your ICA?

Let’s roll up our sleeves and get to work.

Until next time, keep hustling!

Content Calendar 2.0

Wanna ditch the content hamster wheel for good and create content that actually GROWS your business minus the overwhelm? Join 20K+ entrepreneurs, creators, and leaders who’ve said ‘ba-bye’ to hustle-posting and ‘heck-yeah!’ to creating content the smart way inside my signature courseThe Content Calendar System 2.0.

How to Craft an Offer So Tempting, Your Clients Will Say “Take My Money!”

How to Craft an Offer So Tempting, Your Clients Will Say “Take My Money!”

Are you struggling to see results from your marketing efforts?

It’s time to shift your focus to what truly matters – your offer.

You can have top-notch marketing strategies, compelling copywriting, and engaging social media content, but if your offer doesn’t resonate with your audience, all your efforts will be in vain.

To make significant progress in driving sales and attracting clients, you need an irresistible offer.

But how do you create one that stands out in the online space?

Stay tuned as we delve into the art of crafting irresistible offers and unlocking success in the digital realm.

Let’s get into it!

Related Read: The Ultimate Guide To Boosting Sales: Build A Solid Sales Funnel!

Start at the bottom

Picture this: your dream clients stumble upon you in the wild world of social media.

You’re smart enough to get them hooked on your lead magnet…

but what’s the next move?

That’s where most of us usually hit a wall…

Do you blast them with an email welcome party? Roll out the red carpet to a webinar, a freebie challenge, or just plop ’em into the “generic newsletter” pile?

There are like a gazillion ways to craft a sales machine from your content (yep, that’s a funnel), buttttt before you dive into all the fancy strategies, think about this…

The biggest blunder that online businesses make when building a sales machine (a.k.a. a sales funnel) is obsessing over the ‘top’ of the funnel first—blog topics, shiny lead magnets, Insta reels, you name it. ❌

FLIP. THAT. SCRIPT.

Certainly, you’re gonna want to whip up an offer that’s EXTRA tantalizing for your customers FIRST, then reverse-engineer and tailor your funnel + content to that irresistible offer.

Why?

Because when you’ve got your offer down pat, your content is SO much easier to create (not to mention cohesive). #smoothsailing ⛵️

I just taught this in last month’s live Funnels Bootcamp, so strap in! This next step is gonna be fun.

Craft So Good Offer

Craft an offer so good, they can’t say NO.

A dynamite offer is what gets people to sit up, take notice, and whip out their wallets.

I’m telling you, even if your marketing is a little rough around the edges, an offer that’s too good to ignore will keep the sales flowing (and your bank account happy)…

Your girl is speaking from experience here, because trust me, my early day offers? Scary AWFUL stuff. 🤣

So if you’re on the same boat, THAT’S OKAY!

And why you’re subscribed to my list to begin with…

All those experiences taught me that even the flashiest marketing can’t spruce up a lame offer, but a killer offer can be wildly successful even with so-so marketing.

Now, you might be thinking, “But Kim, my product or service is already top-notch!”

Sure, it might be… but remember, what you SELL is not your offer; it’s your product.

And take note; this one’s an important concept I want to sink in…

It doesn’t matter if you sell physical products, services, courses, software, memberships, or anything else under the sun…

Your offer is how you wrap the thing you sell and show it off to your prospects!

The goal is to take the thing you sell (which should already be amazing) and package it in a way that makes people want to line up to buy.

If you’re aiming to craft an offer that’ll have your clients scrambling to give you their money, this is the part where you whip out a pen & pencil or your fave note-taking app.

I’m spilling the tea that cost me years of trial and error, a river of tears, and more than a small fortune in marketing know-how (and by small fortune, I mean upwards of $50k in direct-response marketing training)… 😘

And you’re getting the inside scoop absolutely gratis.

Your offers need these 5 key secret ingredients to be downright irresistible to your clients.

The promise, the right positioning, the right pricing, scarcity, and bonuses.

Easy, right? We’ll kind of.

Almost every time I critique a student’s offer in The Business Lounge, there’s like three things missing.

It’s not your fault. No one really talks about this stuff outside of the direct-response space.

OVER TO YOU

So, your mission this week (should you choose to accept it) is to give your offers a once-over.

➡️ Do you have a bold promise? Are you positioning it correctly? What about the cost? Are you giving people a reason to buy now? What else do people get when they buy from you?

I know it might feel a little intimidating, but don’t sweat it.

And btw, this works BRILLIANTLY even if you’re selling in a 1-1 setting (think discovery calls, in-person pitches, hand-shake deals etc.).

And hey, need a quick cash flow win? Check out this power-packed episode on the blog for 5 smart ways to turn your tiny tribe into a profit machine (my fave strategy is #3: build a baby funnel!)


🎙️ GIMME ALL THE THINGS >>

Want even more hot cash flow & marketing tips? Dive into our treasure trove of top-notch marketing resources for some of our juiciest money-making tips! 👇🏻👇🏻👇🏻

MORE HOT MARKETING RESOURCES

And there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

See ya next week.

Un beso! 😘

xx,

Kim

Wanna Set Up Your Marketing Systems to SELL While You Sleep? Snag our Funnels Bootcamp Replay & get 7 hours of top-notch step-by-step training to craft an irresistible offer & sell it on autopilot >>
Did I mention it comes with my ‘Mad Libs’ style sales email templates? So crafting a profitable email sequence that works in your funnels is as easy as filling in the blanks! ✍🏼😉

Social Media Recession: How To Survive And Market During Downturn

Social Media Recession: How To Survive And Market During Downturn

So the digital world buzzing because of the brief downtime of Facebook and Instagram!

Now, I don’t know about you, but it brought back memories of the last major social media shutdown – and a rather eye-opening conversation I had with a friend.

As we discussed the impact of Instagram’s downtime, she dropped a bombshell: “Instagram being down is messing with my livelihood!” 

Whoa, hold up. That statement hit me like a ton of bricks. 

I was so shocked that she casually said that, and from the look on her face I knew she could tell I was about ready to bust out one of my ”Momma Kim” rants as our TBL students call them. 😂

But let’s get real for a moment…

It’s 2024, familia! Why are we still building businesses that are SO dependent on social media?!

People get mad at me when I say this, but I want you to be FREE to run your business in a way that doesn’t enslave you to a single platform (so I’m gonna say it anyway).

And, if we’re being totally honest…

I’d rather offend you with an uncomfortable truth to lead you to greater freedom & profitability than to comfort you with lies that will destroy your business.

So before you write me hate comments or mail, hear me out…

Meta (and most other social platforms) have made it very clear (through their actions and policies over the last few years) that they’re not interested in helping small businesses or even creators grow on their platforms.

From abruptly pulling their revenue-sharing programs on reels, to actively censoring small creators & businesses who dare question the ”acceptable narrative”, to completely shifting the algorithms a million times so people who follow you rarely see what you post…


It’s kinda chaos out in these social media streets! And while the headlines are much too dramatic, I included them so you realize this conversation has been brewing everywhere from the propagandist mainstream media to trusted experts in the online space.

I mean, we could be here all day unpacking this (and if you’re in The Business Lounge program, you’re probably tired of hearing Chris and I talk (rant, really) about this very real problem 😂).

But it’s for good reason!

According to Social Insider, Instagram’s average reach is about 4-5% in 2024 (IF you have an engaged audience).

It’s why creators have been mass-quitting Instagram (it was the #1 most deleted app of 2023), and even YouTube earlier this year.


As Chalene Johnson eloquently put it in a recent interview, ”We’re in a social media recession.”

Yes, it’s real. And it’s not going away any time soon.

➡️ I did a whole video on Digital Resilience and 3 Must-Have Assets To Protect Your Business a while back in case you’re curious…

➡️ Or check out this one: Stop Relying On Social Media To Grow Your Business.

I’m not saying social doesn’t have a place in your strategy, that it’s DEAD, or that you should QUIT it all together (I haven’t), but the writing has been on the wall for a long, long time…

And this is coming from a former social media manager who loveeees content and teaches content marketing all day, every day.

I want to see you WIN with content and not rely on a single platform for your ‘livelihood’ as my friend did.

So… what can you do instead to shift your current strategy?

It’s simple.

So, let’s get into it!

Create Long-Form Content

Put your energy and effort where it will give you a higher ROI (long-form content) and treat your marketing holistically by repurposing more of your long-form content into bite-sized pieces on social.

And for me, after 11 years in the business, long-form content has consistently proven to be the cornerstone of my strategy.

Now, I know what you’re thinking – ”But Kim, that sounds like a ton of work!”

Trust me, I get it. But with the right tools and strategy, it can actually save you a boatload of time.

So here’s how it works for me…

I start by creating my pillar content – for me that’s Podcast and YouTube. From there, I repurpose it into blogs, newsletters, webinars, and presentations. And then we slice and dice our long-form content into easily digestible nuggets as micro-content for social media.

It’s like recycling, but for your content strategy. ♻️

So, it’s a top-down approach that not only saves you time but also ensures that your message reaches far and wide.

That’s exactly how we do it and teach it to our students inside The Content Calendar System 2.0 course.

So, let’s make a pact to work smarter, not harder, shall we?

With long-form content leading the charge, we can turn one piece of content into a treasure trove of micro-content, reaching new audiences and maximizing our impact along the way. 😉

Grow Your Email List

Invest in growing your email list and start sending emails consistently every week.

Here’s the thing: whenever I buckle down and stay consistent with my emails, we see a noticeable spike in sales. And you know what? The same holds true for our clients.

Why? Because there’s immense power in nurturing relationships and staying top-of-mind with your most valuable leads: your email list.

As I’ve emphasized in a previous episode on My #1 Tip To Boost Your Cashflow, the Return on Investment (ROI) for email marketing is an astounding $44 for every $1 spent! Yes, you read that right.

So, don’t underestimate the power of email marketing. Stay consistent, and watch your business flourish!

BTW – This is why you need to get your butt inside The Business Lounge when we open our next Spring Cohort!

We have dedicated courses on every single one of these topics + live workshops full of templates & resources every month so you’re staying consistent and getting your content DONE like a champ.

🎉 Check out what happened when one of our TBL students started sending a weekly newsletter…

She added $4k from just TWO emails to her existing list (there’s no reason you can’t do this too)!

Build Funnels

Selling systems off your content (a.k.a. funnels) are like your business’s silent salesforce, working tirelessly behind the scenes to turn your content into customers automatically and intentionally.

We actually have an entire workshop dedicated to mastering this art at The Content To Customers Workshop.

In essence, funnels are your personalized selling system. They guide your audience seamlessly from awareness to purchase, all while positioning your offerings in the best light possible.

But where do you begin?

It starts with understanding your numbers, crafting compelling lead magnets, and grasping the fundamentals of funnel creation. If you’re eager to dive deeper into this topic, be sure to tune into our latest podcast episode for a detailed strategy breakdown.


🎙️ WATCH THE NEW EPISODE >>

OVER TO YOU

Want even more hot cash flow & marketing tips? Check out some of our latest episodes you might have missed….👇🏻👇🏻👇🏻

MORE HOT MARKETING RESOURCES

And there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

See ya next week.

Un beso! 😘

xx,

Kim

Wanna ditch the content hamster wheel for good and create content that actually GROWS your business minus the overwhelm? Join 20K+ entrepreneurs, creators, and leaders who’ve said ‘ba-bye’ to hustle-posting and ‘heck-yeah!’ to creating content the smart way inside my signature course, The Content Calendar System 2.0.

How to Write a Winning Sales Email and Boost Sales (free template inside)

How to Write a Winning Sales Email and Boost Sales (free template inside)

Let me ask you something…

How often do you really put yourself out there and promote what you do?

Hold that thought because guess what?

I’ve got another sizzling-hot cash flow tip incoming!

Quick story: We just hosted our 2024 Live Funnels Bootcamp​, and we had a BLAST (even though Chris and I got sick), spending the entire day with a small group of entrepreneurs mapping their sales funnel and cashflow strategies for the year.

#MoMoneyHoney 💰

And since we’re pretty much running our own ‘marketing lab’ with all the new strategies we’re constantly testing and refining at our company + with hundreds of our clients around the globe, when we mentioned this cashflow tip I’m about to share with you, EVERYONE got excited.



Let’s get into it!

Sell your stuff in EVERY email!

I know, I know… you’ve probably either already heard this before and are about to hit the ‘snooze’ button on me…

OR…

You’re thinking, what do you mean by ‘EVERY email’? Aren’t we supposed to share free tips, advice, and content, via email?

Let me explain because you’re likely leaving money on the table…

Yes, you can and SHOULD be sending free content to your email list that builds relationships and nurtures them (kind of like this email you’re reading right now).

But there’s a little trick I use in EVERY email to sell even if I’m just sharing a new piece of content.

It’s… you guessed it! ‘The P.S. Pitch’

At the end of EVERY email, I use the P.S. section to shout out a new product, sell an existing evergreen program, or promote something new (keep reading for a FULL template).

I shared this simple tip with our Bootcampers and look what happened not 24 hours later!! 👇🏻👇🏻👇🏻


This is why I LOVE me some marketing, but only when it’s service focused AND profit-driven.

Otherwise, what’s the point? 🤷‍♀️


”SHOW ME THE MONEY!” I love that scene from Jerry Maguire. 😂

It’s why I coined the term ”Profitability Over Popularity” (the service-focused and profit-driven part, not the movie lol).

It’s our ENTIRE marketing philosophy at Kim + Co. because you simply don’t have time to do stuff that doesn’t work, am I right?

Okay, so how exactly do you use the P.S. section to sell your products, programs, or services?

Here’s a simple ‘PS Pitch’ Template that you can copy for your emails THIS WEEK:

”P.S. Speaking of (insert topic related to your product/service/course) ________________, did you know we help (insert your target market) _____________ to (insert benefit) ____________?

Get all the details + (insert an enticing offer) by clicking here (hyperlink to a page where people can work with you). >>

It can read a little something like this:

‘P.S. Speaking of growing onions in February, did you know we help beginner gardeners like you select the perfect seed varieties for your specific growing zone?

Get all the details for how you can get started with ‘The Ultimate Beginners Planting Guide’ + 25% off for the next 24 hours here >>”

That’s it! Simple, right?

Yet, it’s such a profitable area of your emails that most of the time gets totally overlooked. By the way, make sure to copy/past this template right now before you forget. 😉

💡 And Pro Tip: You can adapt this to your social media posts too!

Would you believe me if I told you we make $3-10k/mo in extra sales just from our email’s ‘P.S. Pitch’ section? Well, it’s true! And now you can give it a try too.

And of course, those numbers happen because we have a fairly large list (currently hovering around 50,000 after some massive cleanup 🧹)…

So if you haven’t started building your list just yet, I got you covered with a step-by-step guide to help you get started! 👇🏻 👇🏻 👇🏻

OVER TO YOU

If you want to know how we add 1,000-2,000 NEW leads to our email list every month organically (without ads), check out this article on the blog + our FREE Email Checklist).

5 steps to build your email list from scratch blog graphic

It documents EXACTLY how to start and grow an email list from absolutely scratch and without ads in 5 steps (plus, a handy checklist to help you stay focused).

Okay, my friend, that rounds up this edition of ‘The Marketing Tea’.

Make it a good week!

Un beso! 😘

xx,

Kim ❤️

Want to finally write profitable email campaigns that actually SELL even if you’re a terrible copywriter? Snag my Ultimate Email Swipe File Kit and Get over 56 Pages of Copy Gold That Will Make Your Copywriting Easy, Breezy So That You Can Sell More Products, Add Value and Build Trust With Your Subscribers Without Breaking a Sweat!

Why Your Products Are Not Selling and How to Fix It to Drive More Sales!

Why Your Products Are Not Selling and How to Fix It to Drive More Sales!

Fresh off an insightful call with our TBL+ group coaching cohort, and guess what’s taking the spotlight?

The burning question that’s on everyone’s mind:

How on earth do we boost our sales when no one is buying my stuff? And it feels like our offerings are getting the silent treatment? 🤷🏻‍♀️

If you’re nodding along because you’re in that same boat, stay tuned because I’m about to serve up exactly what you need to turn those sluggish sales around. 💕

Stick around to learn the process of diagnosing what’s going wrong with your sales system, why customers aren’t hitting that “buy” button, and most importantly, how to make powerful tweaks that will give your sales and cash flow the boost they need.

Step #1: Know your numbers!

This has been our community motto in The Business Lounge for as long as we can remember, and for good reason.

Your ”numbers” help you understand what’s happening behind-the-scenes in your business and how visible your offers are.

For example…

When you know how many people land on your website, click on your social media posts, download your lead magnet and visit your shop page/ sales page, /book a discovery call page, you can diagnose the problem FAST.

Think of your ”numbers” like medical labs your doctor runs when you’re sick.

They give your business and sales process a ”health score”, so if you’re deficient in any critical areas like traffic, clicks, or leads, you KNOW how to fix it. 😀

It’s super empowering and makes a HUGE difference in boosting up your sales!

PRO TIP: If you don’t know where to find your ‘numbers’ check wherever your site is hosted.

For example, we use WordPress and we love using WPStatistics to get a read on our traffic (Google Analytics is also a great free option).

We also use SamCart for all our checkout pages and the built-in reporting is second to none. (Here’s my affiliate free trial link if you want to check them out).

You might be on other platforms like Shopify or Squarespace, most of these tools already have metrics & traffic reporting built in – so do a little google searching’ and you’ll quickly learn how to track these.

BTW- If you don’t have a website yet, I HIGHLY recommend setting up a WordPress.org site.

Step #2: Diagnose Your Sales Process & Track Benchmarks!

Okay, so now that you have an idea of what your numbers are, it’s time to diagnose the problem!

Here are some helpful benchmarks from the Funnels Bootcamp we hosted this month, so you know more or less what you should aim for based on your level of experience. 👇🏻

So, for example, if your sales process is simple and something like this:

People Find You On Social Media

⬇️

Then, They Click Your Sales Page / Shop / Discovery Call

⬇️

And You Make A Sale!

BUTTTT you notice that you’re getting fewer sales for your service, or product, check your traffic!

Is anyone landing on those pages?

Can you compare your metrics against a time your sales were flowingggg?

Notice where there’s any gaps in your numbers for clues to what might be going wrong.

✨ 90% of the time, you’re not driving enough traffic (visibility) to that page.

But what if you ARE driving enough traffic and people are just not buying?

That might point to an offer problem OR a shift in the quality of your traffic.

You might need to add a bonus, limit the amount of available ‘seats’ for your service, or play with how you position your offer to boost your conversion rate.

Alrighty, we’ve covered some of the basic diagnositcs you can run on your simple sales process…

But what if you have a more sophisticated sales process with a full-blown funnel and your sales are slowing down?

Always check your lead flow first.

If people aren’t opting into your lead magnet, or they’re not opening your emails and clicking… then you know what the problem is, and it’s usually an easy fix!

👉🏻 Revise your lead magnet page and make smart tweaks to improve conversions like writing a better hook, adding a clearer hero image, or a multi-step opt-in form.

👉🏻 If your email open rate is slow, boost up those subject lines!

Okay… I know this can be super nerdy talk if you’re not used to checking your numbers and talking funnels…

BUT it can be a huge game changer for your marketing and cash flow game, so hang with me.

BTW- Want me to walk you through this process in a future podcast episode so it doesn’t feel like you’re reading a foregin language?

Let me know in the comments or DM me on Instagram if you’d love a break down!

OR if you’re like…. ”I know ALL this stuff, can we get more advanced?”

You’re speaking my love language! So let me know too. 💕

Step #3: Fix IT, Baby!

So far, we’ve figured out your numbers, and diagnosed the problem… now what?

This is the most empowering part!

Let’s reverse-engineer the sale.

So, for example, if you know your sales are ‘slow’ because your traffic has gone down on those specific pages, brainstorm some ways to bump it back up!

💡 Here are a few ideas:

  • Send a helpful email to your list and pitch your offer in ‘The P.S.’ (check out last week’s episode for a free template).
  • Run a promotion on your social media channels.
  • Partner up with a friend who has a larger list than you and give them an affiliate link.
  • Run ads (but only if you know what you’re doing – you could lose a lot of mullah if you don’t).
  • Beef up your blog’s SEO and add some ‘ads’ to your offer in the article’s body.
  • Link to your offer in your home page header or add a sticky bar to the top of all your website pages.

This is the kind of thing Chris and I do all day, every day inside our coaching programs, so don’t feel overwhelmed.

It’s a process, but once you get it, it will help you grow your sales FOREVER (which is totally worth it if you ask me). 😉

OVER TO YOU

Want even more hot cash flow tips?

Check out this new podcast episode + blog for more practical ideas (including how you should be making $1/mo for every new subscriber you add). 👇🏻👇🏻👇🏻


🎧 GIMME THAT EPISODE >>

MORE HOT MARKETING RESOURCES

And there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

You might already heard these concepts so many times, but are you truly implementing them?

Let’s fix our businesses in a strategic, empowering, and fun way—one that requires less of us and leaves room for more joy and fulfillment.

I hope you found today’s episode helpful.

If you did, share your thoughts and leave a comment below! And if you have any questions, don’t hesitate to ask, I’d love to hear them too!

Always remember your God-given calling.

I believe in you, and I’m rooting for you every step of the way.

Un beso!

xx,

Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

3 Proven Strategies To Grow Your Email List Faster And Close More Sales

3 Proven Strategies To Grow Your Email List Faster And Close More Sales

Ever found yourself staring at your email subscriber count, wishing it would grow at warp speed?

In this episode, we’re diving deep into the top three proven strategies to expand your email list and amplify your reach. 

But before we get into the nitty-gritty details, let me ask you this:

Have you ever wondered why building an email list is so crucial for your online success? 

Join me as we uncover the answers and unlock expert strategies to skyrocket your email list growth. 

So, without further ado, let’s dive into it!

Related Read: Send This To Your Email Subscribers – List Building Tips

✨ FREE DOWNLOAD! List Building Checklist

So you’re wondering…

In a world where social media seems to reign supreme, why should you even bother with your email list?

You’ve probably sent out countless emails before, only to be met with silence on the other end. 

It’s frustrating. Right?

You’ve tried all the recommended tactics, thrown in the PS, added your links, and still, crickets.

Trust me, I get it.

But hold up, because I’m about to drop some knowledge bombs that might just change your perspective on email marketing.

So let’s talk numbers. 

#1. Did you know that for every dollar you invest in growing your email list, you could be looking at a mind-blowing 4,200% Return On Investment (ROI)? 

Yes, you read that right. While other digital marketing avenues might leave you scratching your head, email marketing is delivering some serious thing for your buck.

A staggering $42 for every dollar spent. 

It’s not a digital marketing myth; it’s the power of an effective email marketing strategy.

#2. On average, you should expect to earn at least $1 per month per subscriber.

So on average, expect a minimum of $1 per month per subscriber. 

That means if you’ve got 10,000 people on your email list and you’re doing things right, you’re looking at a cool $10,000 every month.

And that’s just the baseline. 

We’ve seen businesses making three, four, five times that amount with a well-rounded product suite and savvy email marketing.

That’s right! 

With the right strategy in place, those seemingly dormant email addresses could be your golden ticket to a lucrative revenue stream. 

But why focus on email when there’s the allure of social media? 

Here’s the reality check: we’re in an era of censorship, changing algorithms, and platforms making it harder for your audience to click away.

Just take Instagram’s recent pop-up scrutiny of external links, it is now slapping a potential scam alert on links leading outside the platform.

Plus the average click-through rate on Instagram hovers at a meager 0.22%. 

With odds like these, it’s time to rethink your digital strategy. 

Now, don’t get me wrong. Social media isn’t the enemy here. It has its place in the grand scheme of things, serving as a vital touchpoint for engaging with your audience. 

But when it comes to building a sturdy, reliable online presence, nothing beats investing in channels you own and control—like your email list and website.

It’s about playing the long game, investing in assets that won’t vanish overnight at the whim of an algorithm tweak.

So here are the 3 ways to grow your email list.

Write A Blog

I know I know – it might not sound as flashy as the latest TikTok dance or Instagram filter, but hear me out.

When was the last time you indulged in an online article about your favorite sports team, skincare routine, or the latest makeup trends? 

Surprise! That was a blog. 

So, let’s not be quick to judge a medium by its outdated reputation.

So here’s an amazing story from our stellar coaching student, Nikki. 

Nikki dedicated years to crafting her blog, sharing gut health recipes and natural sweetening alternatives. 

Here’s the kicker. Her blog on the best protein powder for gut health skyrocketed to the number one spot worldwide. 

And get this, it’s drawing in over 5,000 hits per month, driving tens of thousands of visitors to her website monthly.

But here’s where it gets even juicier. By strategically embedding valuable resources within her blog posts, like downloadable checklists or exclusive guides, Nikki seamlessly converts her readers into leads. 

We’re talking about conversion rates soaring as high as 30-50%. 

So with conversion rates soaring as high as 50%, these blogs become lead-generating machines, providing long-term value and solidifying Nikki’s online presence.

So why invest your time in blogging? 

Simple. It’s the cornerstone of your digital presence. 

While social media posts may come and go in the blink of an eye, your blog content stands the test of time, continually driving traffic and generating leads for your business. 

And the best part? You don’t need fancy equipment or a knack for public speaking. 

With just a keyboard and a bit of strategy, you can create compelling content, next thing you know, if you stay committed to doing that, you’re gonna see some traction in a very short time, particularly if they are optimized for capturing leads through something like a lead magnet, which is what we teach inside of The Business Lounge membership.

Related Read: How To Start A Profitable Blog From Scratch- A Beginner’s Guide

Create Content for Social Media Fast

✨ FREE DOWNLOAD! List Building Checklist

Get On YouTube

Now, I hear you – the thought of being on camera might make you break out in a cold sweat. 

Trust me, I’ve been there. 

But despite the technical hurdles and the dreaded performance anxiety, YouTube remains an undeniable force in the digital landscape. 

Here’s why.

#1. Demographics

Unlike other platforms that cater to specific age groups, YouTube boasts a universal appeal.

Whether you’re targeting older folks on Facebook or the younger crowd on TikTok, everyone is tuning in on YouTube

The platform’s universality is unmatched.

#2. Searchability

YouTube is not just a video-sharing platform; it’s a search engine. We have videos that are years old, racking up hundreds of thousands of views and still gaining traction daily.

Evergreen content can continue to attract views and engagement for years to come. 

But here’s where it gets really interesting. 

YouTube isn’t just about views – it’s about conversions. 

Like Kim, for example. Kim leverages her videos to drive downloads and subscriptions by offering valuable resources in the video descriptions.

It’s a soft pitch, a mini webinar for her free resource.

Because here’s the thing, every interaction with your audience is a selling opportunity. 

Whether it’s getting them to subscribe, like, follow, join your email list, or make a purchase, each touchpoint is a chance to move them further down the sales funnel.

#3. Direct Sale

And the beauty of YouTube is not just about brand awareness,  it’s about direct sales. 

With compelling visuals and face-to-face engagement, you can showcase your products or offerings directly to your audience. 

Whether you’re promoting templates or offering downloadable resources, YouTube provides a platform for direct sales if you play your cards right.

Now, I won’t sugarcoat it – YouTube comes with its fair share of challenges. 

But the payoff? It’s well worth the effort.

Post on Pinterest

Now, I know what you’re thinking…

“Pinterest? Isn’t that just for DIY projects and wedding planning?”

Well, think again. 

Pinterest is a hidden gem in the realm of digital marketing, boasting both a thriving community and robust search functionality.

Here’s the scoop: Pinterest isn’t just a social media platform, it’s a search engine in its own right.

Take my reading lists, for example.

By creating visually appealing pins showcasing my top recommendations, I was able to drive downloads and engagements.

By just writing a brief excerpt, including the reading list lead magnet, voila! 

Users can download it directly from the pin. 

And the best part? Pins have staying power. 

A viral pin can continue to drive traffic to your site for years to come, resulting in thousands of new users and potential leads.

Here’s the key: Pinterest thrives on search intent!

Unlike other platforms where users scroll aimlessly, People on Pinterest are actively seeking something specific. Whether they’re looking for smoothie recipes, DIY home improvement tips, or business resources, they’re ready to take action.

That’s where you come in. 

By strategically positioning your content to align with user search intent, you have the opportunity to capture their attention and drive them towards your email list.

So, if you have a product or service that aligns with Pinterest’s user intent, it’s time to explore the possibilities. 

Leverage the search functionality, tap into the community engagement, and watch as your pins lead users straight to your opt-ins, transforming them into valuable leads and, ultimately, customers.

Related Read: Pinterest For Business: 5 Kick Butt Content Strategies

Advanced Pro Tip!

Now, for the pro tip that will take your digital marketing game to the next level…

Once you’ve implemented the top three strategies we’ve discussed – blogging, YouTube, and Pinterest…

It’s time to supercharge it with paid advertising.

Let me break it down for you…

If you’ve crafted a killer lead magnet, like for us it is our Content Calendar Template, and it’s been driving insane conversion rates across all your platforms. 

You’re seeing engagement skyrocket, and your email list is growing at a rapid pace. That’s when you know you’ve struck gold.

Now, here’s where the magic happens. With confidence in your offer and its performance, it’s time to pour gasoline on the fire – metaphorically speaking, of course.

By investing in paid advertisements on platforms like Facebook and Instagram, you can amplify your reach and turbocharge your lead generation efforts.

But here’s the kicker – it’s not just about throwing money at the problem and hoping for the best.

It’s about strategically leveraging your top-performing content to drive targeted traffic to your offers. 

Take our Content Calendar Template, for example. With a conversion rate of over 95%, it’s a no-brainer to run ads directly to that lead magnet.

But here’s where it gets even more exciting…

By seamlessly integrating your lead magnet with a complementary paid offering, you create self-liquidating ad spend, essentially running ads for free.

So you’re not just growing your email list – you’re actually making money back to cover your ad spend.

That’s the power of scaling out a winning strategy to its fullest potential.

With the right strategy, a killer offer, and a dash of paid advertising, you can watch your email list grow exponentially and your business soar to new heights.

So here’s the bottom line: when you’ve got a winning formula, don’t be afraid to go all in.

With the right strategy and a willingness to test, tweak, and optimize, the sky’s the limit for your digital marketing success!

OVER TO YOU

And there you have it!

I hope you found today’s discussion valuable and insightful. 

Remember, building an email list is more than just a strategy – it’s a game-changer for your business. 

So go ahead, implement these tips, and watch your email list grow.

Until next time, keep hustling, and keep innovating!

Content Calendar Playbook

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Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

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