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Top 3 Reasons You Should Create Long-Form Content That SELLS

Top 3 Reasons You Should Create Long-Form Content That SELLS

BUSINESS STRATEGIES

Top 3 Reasons You Should Create
Long-Form Content That SELLS

August 26, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

Have you noticed what most online business leaders have in common with their content strategy?

If you said, ‘they’re on Instagram!’ or ‘they have a big following’ you’d be right, but there’s something far more important that helps them establish authority, build trust, and close sales seamlessly…

If the title of this episode hasn’t clued you in yet… that special ‘something’ is they all create long-form content.

The unsexy, unshiny, but yet highly profitable side of content marketing that makes the likes of Gary Vee, Joe Rogan and Jordan Peterson mainstream authority figures in their space.

For whatever reason, I’ve noticed that MOST online entrepreneurs are ALL IN posting on social media, but when it comes to creating blogs, podcasts, or videos (aka long-form content), it’s… crickets.

Humans are funny in that way, aren’t we?

I hear things like,

“I don’t have time to write a blog.”
“I don’t have time to record a podcast.” or
“I don’t have time to shoot a video.”

Yet, you’re on Instagram stories all day long…

Posting ‘dancy-pointy’ videos on TikTok…

Or churning out these VERY long Instagram captions…

So… what do you mean you don’t have time to do blogs or videos?

You’re basically microblogging on social media with Instagram and creating the equivalent of a YouTube video with your 4-7 TikToks or reels every week. 

It’s not surprising though… is it?

Even though long-form, content builds insane authority, radically deepens the relationship with your audience, and helps you SELL more than social ever can… we’re just not addicted to it as we are social.

To make things even more interesting, we love to consume long-form content from our favorite business leaders like Dave & Rachel Ramsey, Jennifer Allwood, Michael Hyatt, Marie Forleo, and so many more…

So why aren’t we creating it with the same excitement we do social media content?

Let’s do something about that, because if you’re NOT creating long-form content, you’re absolutely missing out on an insane amount of leads & sales, not to mention tremendous opportunities to collaborate, get discovered, receive PR, etc…

Shoot, even Gary Vee, the King of social media, will tell you to create ‘pillar content’ FIRST (pillar content = long form content).

So, in this episode, I hope I’ll persuade you to jump into the ultra-exciting & profitable world of long-for content! Spoiler alert, you’ll learn how it will naturally improve your social media content too! #bonus

Let’s dive in!

✨ Snag Now: FREE Online Success Path

When we’re talking about creating long-form content, the most popular are these three core formats.

✅ Text = Blogs
✅ Audio = Podcasts
✅ Video = YouTube / Alternative Video Hosts

Before you freak out, please know you don’t need to do all three. Just want to pick one that’s going to be your primary, and over time, if you want to build in more, you can.

For example, on this blog you’re reading, we’ve embedded our podcast episode which we syndicate to dozens of platforms, and the video version of the show will end up living in our own dedicated video host or, occasionally, on YouTube.

But we didn’t start there and you don’t have to either. One long-form medium is more than enough.

So which one should you pick?

Here are three questions to ask yourself:

1. What are you naturally good at? Or are willing to learn?
2. What channel can you be consistent with?
3. What mediums do your ideal clients consume content in?

I started with video because it’s what I enjoy creating most and how I feel most connected with my tribe, so we started a YouTube channel way back when.

I knew my people were on YouTube but that they also listened and loved podcasts.

So when the team and I explored adding podcasts into the mix, we quickly realized it came even more effortlessly than video for me, and The Business Lounge Podcast was born.

Now, writing isn’t my thing. Especially in English (being that this is my second language).

But blogs are a non-negotiable for me because I still want to leverage the search engine optimization for my site. So, I have my content manager transcribe these episodes into a blog format (which I polish & tweak).

You might go with a podcast and publish it to your site in a short blog format.

Or you might LOVE writing and only publish a blog. There’s really no wrong or right answer here.

There’s only what you’ll stay consistent with and what you place a strategy behind.

Now, let’s get into the good stuff! All the marketing benefits of publishing long-form content.

✨ Snag Now: FREE Online Success Path

#1 IT MAKES IT EASIER TO CREATE MICROCONTENT

Creating long-form content offers so much on it’s own, but there’s the serious added benefit that it makes creating social media posts an absolute breeze.

By splicing your videos, or podcasts, and even pulling excerpts from your blogs and turning those into micro-content pieces, you’re saving yourself HOURS of work on social.

And listen, this a former social media manager speaking… Creating social media content is so much easier when your content strategy includes creating long-form, content first.

For example, you can splice our YouTube videos and post them as Stories, as Reels, or as TikTok videos.

Or do the same thing with the audio by cutting a clip of the audio as a teaser and posting it as stories, or post it as idea pins on Pinterest.

Or you can also create carousels or graphics from your blogs and post them on Instagram posts or Facebook. 

So instead of always coming up with brand new ideas for posts on social media, we are repurposing what we are already doing with our long-form content. 

#2 BUILDS TRUST & AUTHORITY

This one is one of my favorites because when done right, it leads directly to sales.

It’s the ever-popular concept of show, don’t tell.

We have to realize that most consumers on the internet are weirded out because they’re going to do business with strangers on the internet.

So if you understand that whether your ideal clients are aware of this objection or not, it’s your job to overcome the objection. And there are few better ways to warm them up, put their concerns at ease, and build a strong bond than long-form content to help win the sale.

I’ll demonstrate this right now.

Many of you listening or reading this episode will find what I have to say compelling enough to want more. And you’ll enroll in our one of our most popular content marketing course, The Content Calendar System, join the waitlist for our marketing academy, The Business Lounge, or apply for our high-level coaching program, TBL Coaching.

Remember, you want to show people you can solve their problems or help them achieve a specific result.

Show… don’t just tell. And that’s the magic of long-form content.

And while you can partially achieve this in a micro-post on TikTok, for example, there isn’t enough time in a 3-minute video, or a 140 character tweet to show off what you can do.

Only a tiny percentage (less than 5%) of your market will decide to buy right after reading one of your Instagram posts.

So if you’re struggling to book more clients, get more discovery calls, sell more of your courses, or have people join your membership, it’s likely because you’re missing the mark with your long-form, content, or you don’t have long-form content at all.

So if you want to build the type of trust, likability, and authority that leads to sales, long-form content is a must.

Whether you’re selling information, actual services, or physical products, having that long-form content is so important.

And brands that get this are crushing it.

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#3 IT GIVES YOU THE OPPORTUNITY TO SELL

Seriously.

If you’ve listened to the Joe Rogan Experience podcast, you know there’s at least 3 ad spots (if not more) per show.

It’s the same concept you see in radio, or Television ads.

You create long-form content, in their case in the form of a show, or a movie, and you put ads on it.

Except, in this case, you’re producing the content and advertising your own products.

Simultaneously, you’re giving away tremendous value, and building that relationship while giving your readers, listeners, or viewers the opportunity to do business with you (or not).

Because you’ve educated people, and because you’ve added value to their lives, you get to feature and pitch your products, programs, or services.

So whether that’s directly linking to your products on your blog, talking about promo spots on your YouTube video, or your podcast… Long-form content gives you the opportunity to sell seamlessly.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

So I hope that this episode has your wheels turning to create long-form content or leverage what you’re already producing more efficiently.

Let me know if it has in the comments below!

And if you want me to do part two on how to use your long-form content in your sales strategy and leverage it to its full potential, let me know in the comments below too or DM me on Instagram @kimannjimenez.

I would love to hear from you!

Because we want to make things actionable and practical for you here. 

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online businessbuild a brand that fulfills you, helps you make a real difference all while being wildly profitable.

I hope you enjoyed this episode!

Don’t forget to go all in. God has put you on this earth to serve others, multiply your gifts, and reach your full potential. Honor that gift.

We’re rooting for you. 

I’ll see you in the next episode. 

Un beso! Bye for now.

xx,

Kim❤️

Join The Business Lounge!

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Should You Launch a Course or a Membership?

Should You Launch a Course or a Membership?

BUSINESS STRATEGIES

Should You Launch a
Course or a Membership?

July 29, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

Thinking about adding more passive income offers into your business? Feeling stuck between launching an online course or membership?

I got you!

After transitioning from a service-based business to an education model seven years ago, and serving 31.8k students, we’ve learned a thing or two about selling courses & memberships.

So, I can tell you from experience firsthand that they’re completely different beasts.

And when I say completely, I mean it.

From the marketing to margins, what is required of you to succeed with both models is quite different. And naturally, they both have pros and cons.

And so you definitely want to stick around because I’m going to share with you each of these business models’ unique aspects, and which one is right for you.

So, let’s get into it.

This episode will cover:

  • The unique aspect of Online Course and Membership Program.
  • The pros and cons of launching an Online Course.
  • The pros and cons of launching a Membership Program.

✨ Snag Now: FREE Online Success Path

ONLINE COURSES

For running a course, I always recommend that you ease into it. 

Running and selling information is one of the hardest things you’re going to sell online. But it’s also one of the most fulfilling, most profitable, and most scalable ways of getting your message out into the world.

Don’t get me wrong though, creating a successful course is quite complicated. And I want you to be ready for it.

It takes more than just throwing together a few lessons and calling it a day to create a course that gives your students tangible results and sells consistently.

Courses tend to be a kind of self-study. So people go through the program, you record it; you build it; you document your methodology, you figure out how to get results for people… And then you have that standalone program that is evergreen, mostly. 

Some courses are run in an open-closed business model like traditional college classes would, some are run where the program is available anytime, and some are run in a hybrid system–meaning there is an open-close enrollment period and there is also an evergreen element where students can join year-round behind-the-scenes. 

Courses are pretty straightforward compared to memberships when it comes to designing the content but they’re also a lot of upfront work.

But then you can actually deliver those courses time and time again. And that makes them very convenient. 

They’re often also sold at a premium, which means higher margins, and less accessibility. All good things in my opinion, but that also means you’ll need to constantly attract new customers.

 

MEMBERSHIP PROGRAMS

Membership sites are ongoing subscription model services. 

So they’re designed to continue delivering value to people at a much lower price point, for the most part. 

So memberships really excel at the numbers game. They’re going for a ton of different members at a low price point for recurring revenue–every month, quarterly, or annually. It just depends on how you structure it. 

Memberships are a recurring business model. 

And so this is the moment where you have to get real with who you are and what you like, and what you can realistically do in your business that you enjoy.

And so going through that process of understanding how a membership works and how it’s run versus a course, is helpful. 

In my opinion, the perfect model is having both.

And that’s what we do, we actually have three ways we serve our clients. We have courses; we have membership sites, and we have actual services through our coaching programs (and soon physical products & software).

We built these assets over time, I’m not saying you should not start doing all three, please don’t. 

But starting with one like a course, and growing into a something like a membership, or a coaching program gives you the best of both worlds.

✨ Snag Now: FREE One Page Business Plan

COURSE PROS

  • Very little maintenance work, depending on how you structure them.
  • A lot more passive than memberships.
  • You can charge a premium with ease.
  • Marketing is more streamlined since they’re more popular than memberships.
  • A great way to test the waters is to launch a mini-course.

COURSE CONS

  • You don’t have a lot of recurring revenue and it’s unpredictable if you’re running it on the organic side. 
  • Launching & re-launching can take a toll. 
  • When you’re getting started, it can be nerve wrecking to wonder where your next sale is going to come from.
  • Updating your course is very time-consuming and if you promise lifetime updates, your clients aren’t paying for that extra time you invest.
  • You have to tweak the sales model often in order to keep that flow of traffic coming in.
  • You have to constantly be chasing customers. So you have to create new customers all the time in order to have enough sales. 
  • You’re putting all of your eggs in one basket (course) and appealing to multiple avatars can be a challenge.

✨ Snag Now: FREE Online Success Path

MEMBERSHIP PROS

  • You have that recurring revenue.
  • You can create community.
  • You know what’s going on in people’s minds and in their businesses, because you have that community aspect if your membership has a community aspect.
  • And also allows you to capitalize on a pretty wide amount of like volume.
  • You’re creating a program that is way more accessible to your people.
  • The lifetime value of most of the members is pretty substantial. It’s multiple years of being in the community.
  • You have that human connection, but at the same time, you can predictably increase your revenue.

MEMBERSHIP CONS

  • People associate memberships and ongoing subscriptions, like a bill. They don’t look at it as an investment, no matter what kind of business they’re in.
  • A lot that’s involved in running a membership. There’s more admin work dealing with members whose payments fail or need to update their billing information.
  • You’re constantly selling to people inside the membership to keep them and retain them as customers for as long as you possibly can.
  • It’s very labor intensive. E.g., hosting Q&A, sending out newsletters every week to keep everyone engaged, sending text updates, scheduling events, answering questions.
  • It definitely has the retention factor. If you check your churn rate, it is the percentage of people that you essentially lose overtime. So you need to have a solid sales system to replace those members every month. 
  • There’s a price point expectation sometimes. Most membership sites charge $20-$50/month if they’re B2B and $10-$30/month if they’re B2C but that’s not to say there aren’t plenty of memberships out there that charge a premium (I’ve seen up to $600/mo) so you can really determine what to charge based on research and your gut.

So, where do you thrive?

So that’s where it comes down to your personality.

Are you more of the open-closed model with courses?
Are you more of the launch model with courses?
Maybe you’re setting your course, Evergreen?
Or do you like building over time?

Ideally, you would have the cash flow of having that amount of money come in at once through courses. 

And then the ongoing stabilization of a membership is ideal, but you stair step that. 

You usually start off with courses, and then you build a membership on the back end as a continuity program, not the other way around.

And so, for me, that is the ideal. That’s where you get to a point where you can have the best of both worlds and not have to stress about one or the other. 

So if you’re asking, if you should start a course or a membership? It really depends on:

 

number one, your personality; number two, how much experience you have in marketing them. 

number one, your personality; number two, how much experience you have in marketing them. 

If you want to build a membership, I would highly recommend starting really simple. 

Create something that you can deliver without a lot of energy or effort on your part. 

So, keep it simple. Find ways to add value that don’t require your own time, and you got to get a little creative, but it is possible.

And if you’re starting courses, I would say, start also very simple.

You do not need to start your first course that’s $3,000 If you’ve never sold a course before.

Instead, I would love to see you start something small and an introductory course may be something that you can record live or teach live, so you get that feedback, that initial feedback. 

Start with something small, instead of diving right into a big kahuna course recording dozens and dozens of lessons, putting together a full curriculum, and then getting crickets when no one purchases.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

Alright guys, I hope that this was helpful. 

This is a question I get asked all the time. And so it was about time that we address it here on the show. 

And as always, I hope that you continue moving forward and your purpose. I hope that you realize that God has called you into this season for a reason. 

It is your mission to multiply your God-given gifts, because there’s people out there that really need what you have to offer.

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online businessbuild a brand that fulfills you, helps you make a real difference all while being wildly profitable.

And now, I would love to hear from you in the comments below this article or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?

Do you have specific ideas or suggestions that you want to hear on our future episodes?

I would love for this to be a conversation.

I love you and don’t forget about leaning into your purpose.

I’ll see you in the next episode.

Un beso!

Bye for now.

Kim ❤️

Join The Business Lounge!

Master Online Marketing, Turn Followers Into Buyers, & Increase Your Income…  
(All without feeling confused + overwhelmed trying
to figure out what to work on next).

3 Step Digital Marketing Strategy That Works

3 Step Digital Marketing Strategy That Works

BUSINESS STRATEGIES

3-Step Digital Marketing Strategy – Are You Doing It Right?

July 22, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

Why are you even using a digital marketing strategy?

I’ve been asking this question in conversation lately and I’ve realized beyond the obvious ‘to get more clients’ answer, most small business owners and entrepreneurs have no clue how to turn a follower into a buyer and use their digital marketing strategy to sell.

And it’s absolutely not their fault.

We’re bombarded with messages from well-meaning experts & influencers who are constantly telling us to try this one hack or this other trick over here…

Inevitably, we stay stuck in the minutiae, never coming up for air to create a holistic strategy, frustrated when things aren’t working.

That’s why I’m very excited about today’s episode, because I’m about to show you how you can simplify this entire process of marketing your business online.

Because here’s the truth:

When it comes to your digital marketing strategy, the Pareto Principle applies–20% of your marketing efforts are yielding 80% of the results.

That means that 80% of the customers are buying (or not buying) from you because of the 20% of things that you did really really well in your marketing strategy. 

So the more you overcomplicate your strategy, the fewer your chances of nailing what really works for you.

Does that mean you can’t experiment and have fun with your digital marketing strategy? 

Absolutely not.

I just want you to think about marketing a little more strategically.

Is what you’re doing really working right now?
What marketing strategies did you do so well?
How can you do more of that and less of what’s not working?

And so these three steps that I’m going to tackle with you today will help you refocus on what really matters and why we do digital marketing to begin with.

BTW, if you are brand new to the business, this is going to be super relatable to you.

And if you’ve been in business for a while, you’ll lean how to simplify your strategy so that it’s more efficient.

And I’m willing to bet you’ll be relieved to hear it too.

Let’s get into it.

This episode will cover:

  • The 3 Steps to marketing your business.
  • The meaning and examples of every marketing step.
  • Quick nudge and a reminder on your marketing strategy.

✨ Snag Now: FREE Online Success Path

Before we begin, let’s first look at your digital marketing strategy from a bird’s-eye view. 

These 3 basic steps that I’m going to give you are not just going to show you how to create a digital marketing strategy, but also why you’re marketing online to begin with.

The entire idea is to craft a marketing process to lead your audience into the sale seamlessly.

Because around here we’re marketing with a purpose–creating content pieces that serve a specific purpose, help us reach tangible goals, and that’s where the magic happens.

So, let’s dive right into it.

STEP #1: Discovery

Let’s get discovered!

This step is all about doing the marketing activities that attract new eyeballs into your business. 

It’s usually all the trendy strategies we hear about it all the time…

E.g., Creating Reels, IG Stories, Pinterest Pins, TikTok, Facebook Posts, blogging,  YouTube, etc.  

The discovery step of your digital marketing strategy is all about growing an audience, getting in front of other people’s audiences, and building your community.

This is where a lot of the content comes into play when it comes to our digital marketing strategy–all the attraction and discoverability can be super fun (but also a tad overwhelming). 

Playing with different content styles, curating an Instagram feed, creating viral reels, hitting the algorithm… you probably know what I’m talking about.

Be wise in this stage, because it can be addicting (science tells us that social media creates a massive dopamine response-and just because you’re creating, doesn’t mean you’re immune to it). 

🚨Warning: Most people go wrong in their digital marketing strategy because they stay in Discoverability phase forever. It’s too easy to lose focus of why they’re creating content, and get addicted to the likes, the followers, the comments & shares.

So they never move people down the sales process. They’re making zero sales, but are satisfied because their audience is growing. 

✨ Snag Now: FREE One Page Business Plan

Step#2: Consumption

Let’s warm them up!

The next step in your digital marketing strategy is consumption.

And the reason we’re trying to get people to consume your content (regardless of the format) is to deepen the relationship and, in marketing terminology, ‘warm them up’ to your brand.

And so you’re warming them up, showing them great contact, teaching them a thing or two, inspiring them, educating them, or entertaining them.

In this step, you want to change the relationship, from being a stranger to getting to know each other by capturing their name and email so you can follow up with them. And that’s where you’re changing the relationship. You’re going in deeper.

That also means that there’s different content that you use in this consumption phase.

We’re shifting from micro-content that’s quick and to the point, like social media posts and short videos, to longer-form content like blogs, podcasts, and YouTube videos.

Those longer-form content pieces should connect them with the start of your sales process. And in most cases, that’s a lead magnet / opt-in/ freebie that you exchange for their names and emails.

And so you’re going to follow up with them, creating content to encourage them to take the next step and purchase your product through a variety of touchpoints.

E.g., Webinars or workshops, YouTube videos, podcasts, blog posts, etc.–usually long-form content comes into play in this stage.

So when you think about the consumption phase in your digital marketing strategy, I want you to think about changing the relationship.

Getting them to opt in to your email or text list (so you can follow up and deepen the relationship).

#3 Aquisition

This is where the fun part comes in. 

So far, you’ve managed to get discovered by a good amount of your ideal clients, and hopefully, a percentage of them have transitioned into the consumption phase where you’re warming them up & changing the relationship from stranger to lead.

In this stage, you’re following up and making them an offer. If you need help in this step, I highly recommend joining us inside The Business Lounge where our Design Profitable Funnels’ course will walk you step-by-step through creating a selling system that runs on autopilot.

And if you do it right, you’ve gotten a few of them to say yes and give you their hard-earned money!

Congrats! You acquired a client! 

You have now solidified your actual stance, you now have a customer that hopefully, you can continue marketing to because they are happy with your product enough to buy from you time and time again.

And the process begins again.

As you solidify and perfect your digital marketing strategy, remember this basic business principle…

It’s far more lucrative to sell to an existing customer than it is to acquire a new one.

So I hope you’re seeing how the 3-step digital marketing strategy when done right, can have a serious snowball effect that keeps building your business on consistently.

✨ Snag Now: FREE Online Success Path

Hey, just a quick Nudge

intoIf you’re not seeing success from your discovery phase (social media content, etc.)–it’s probably because you’re not moving people towards the consumption and the acquisition phase.

Don’t get discouraged! Get excited because that means there’s so much opportunity for growth and profits.

Of course, if you want some extra hand-holding, we’d love to help you create a solid digital marketing strategy that’s holistic and custom to your specific business inside The Business Lounge. 

And of course, if you want to dive dive deeper into content marketing— Our signature program, The Content Calendar System 2.0 takes you through the entire process of how you actually build an audience, create content consistently, and stay on top of it even when you’re super busy. Hope to see you inside!

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

I hope this episode is valuable for you.

And if it was, would you share it with a business friend?

We’re on a mission to help thousands of entreperneurs create this three-step digital marketing strategy in every niche.

And of course, I want you to remember that you are on the path to building a profitable, purpose-driven business for a reason. God has put you in this position to multiply your gifts.

Make sure to use them to serve other people & honor The Creator.

And hey, if you’re ready to take your business to the next level, don’t forget to hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online businessbuild a brand that fulfills you, helps you make a real difference all while being wildly profitable.

And now, I would love to hear from you in the comments below this article or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?
Do you have specific ideas or suggestions that you want to hear for future episodes?

I would love for this to be a conversation.

I love you and don’t forget about leaning into your purpose.

I’ll see you in the next episode.

Un beso!

Bye for now.

Kim ❤️

Join The Business Lounge!

Master Online Marketing, Turn Followers Into Buyers, & Increase Your Income…  
(All without feeling confused + overwhelmed trying
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How To Find Your Ideal Clients & Sell Them On YOU

How To Find Your Ideal Clients & Sell Them On YOU

BUSINESS STRATEGIES

 How To Find Your Ideal Clients & Sell Them On You

July 6, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

Let me ask you…

Do you actually know who you’re selling to?

If your answer would be: everyone who’s willing to give me money…

…then you’re probably not selling nearly as much as you should.

But hey, I’ve been there too.

When I started my business, I was just trying to figure out who could give me money or what I would sell and launch.

I did not really care about having that perfect client experience until a little later in my career.

And as I matured and grew my business, I realized that…

…there are going to be clients and customers that will complain no matter what you do, some clients that will be happy, but they require so much of your energy, and then some clients that are literally ideal.

These ideal clients understand the value that you bring to the table, and they come back time and time again to do business with you. They leave you great reviews, and they’re generous with their praise. And they talk to your potential customers about how great you are.

And that’s what we’re looking for.

And, if you haven’t worked with your first ideal client yet, or you’re still pivoting your business, or you’re not clear on who you need to work with yet, this episode will be extremely helpful at any stage of your business.

Because I’m gonna walk you through some really great steps that you can take to define who your ideal client is.

So let’s dive right in.

This episode will cover:

  • Creating your ideal client avatar.
  • The common complaints about ICA.
  • The 4 Key Questions to ask yourself about your ideal client avatar.

✨ Snag Now: FREE Online Success Path

So having an ideal client avatar will ground you to having that clarity of who is your people and how you will reach them.

This will not just make your marketing less expensive. It’ll make it way more efficient. And you’ll be able to sell so much more when you talk to one person.

So let’s dive into some practical strategies we can start implementing to really define who our ideal clients are.

CREATING YOUR IDEAL CLIENT AVATAR

So your Ideal Client Avatar (ICA) is that piece of paper that defines or aggregates all the qualities of your ideal client.

Creating your client avatar should be something you talk about with your team that you sit down and analyze.

My best tip for identifying your ICA is to NOT start with a dreamy-unrealistic client but to actually work your way in reverse –having your Anti-ideal client avatar.

Anti-ICA is the opposite of who you want to work with. Someone you do not want to work with, who creates the most problems in your business, complains the most, doesn’t understand your product, and just could care less about what you offer and isn’t the right fit. That’s your anti-ideal client.

And if you’re just getting started and you haven’t worked with that person, think about what would be the worst possible scenario. And if this still doesn’t help because you’re just starting, that’s okay. There are a bunch of other things that you want to do.

The point is we have to be realistic about our ICA. And anti-ICA is such a smart way of going about it. Because oftentimes, we just get in our heads about how amazing our products are.

But the reality is you’re not for everyone, and you should not be for everyone.

If you try to speak to everybody, you’ll speak to nobody.

And that specificity will help you stand out so much more than if you just try to speak to everyone.

✨ Snag Now: FREE One Page Business Plan

COMMON COMPLAINTS ABOUT ICA

1. HOW DO I GO ABOUT IT WITH TWO BUSINESSES

So my answer to that is always this, Start with one. 

Start with the service, product, or program in your business that’s your signature offer. The core that drives your business and creates the majority of your revenue.

Once you have that one dialed in. It’s going to be so much easier to repeat the same process for future offers.

When you have different businesses and don’t share an ideal client avatar, then you want to build an ideal client avatar for each of those individual businesses.

The idea here is you’re doing this because you want to have IG posts, YouTube videos, and podcasts that speak directly to your ideal client, not everyone else, and especially repels the people that you do not want to attract into your business.

2. THIS FEELS STERILE

This complaint is understandable, but the problem is that we’re too focused on the demographics.

Like specifying by age, gender, occupation, income, etc.

But we can’t connect with the demographics.

And the reality is, if you use psychographics, you will get to know your ideal client, so much more than just using the demographics.

And so psychographics is those intangibles we can’t always put on paper.

Look into their values, what they care about, dreams, goals, etc. Because it’s all about that connection.

And so, I want you to start thinking about your ICA from that perspective because, in that way, you can really connect with your ideal client, and you’ll get to understand them more from it.

3. I DON’T EVEN KNOW WHERE TO START

And so again, this comes from time, energy, patience, and wisdom.

But what you can do is take an educated guess.

Research your competitors, search to see what people are asking, look at Google and YouTube top searches, and study your market. From there, you can make educated guesses.

Remember, it’s okay to not have it all perfectly laid out.

ICA is a living document that your business and marketing strategy should change and flow as your business matures.

So no pressure on getting it perfect from the get-go.

✨ Snag Now: FREE Online Success Path

Questions to ask yourself about your ideal client avatar

I wanted to outline the four of the most important questions to ask yourself to create your ICA.

1. Who are they?

This is the most basic question. Who is your ideal client?

This is where demographic research and analysis come to play.

Their:

  • Age
  • Gender
  • Location
  • Language
  • Income
  • Occupation
  • Marital Status

2. What are their problems?

This is where the psychographics analysis will take place.

What are their problems? And how can you solve those problems?

And you need to think about their problems because you are trying to enter the conversation that is already happening in their heads.

You want to know what they’re struggling with and how you will create a marketing message that hits on that particular problem.

Because at the end of the day, as entrepreneurs, that’s what we do. We look at problems in our world and solve them with a product, program, or service. It’s that simple.

So I want you to get out there, roll up your sleeves, and figure out what is that conversation that your ideal client is having in their head.

3. Where do they hang out?

Know where you ICA hang out and then take your booty over there.

Whether it’s Facebook, YouTube, Twitter, or wherever they’re hanging out.

And then that’s where you can stick your flag and just go all in.

Really master that one platform and then expand from there on.

Dive Deeper— Our signature program, The Content Calendar System 2.0 takes you through the entire process of how you actually build an audience, create content consistently, and stay on top of it even when you’re super busy.

4. What are their desires and goals?

Most of us stay on the surface level of an ideal client avatar, and we think about what their problems are and how we solve them.

But you need to dig a little bit deeper and want to continue asking the question, “but why?”. And you can keep going down the different levels of that question until you understand what’s at the core of that behavior.

The idea here is that you will get to the core of their desire or goal and then help you craft a marketing message that resonates with them.

And so that you can speak the language of your ideal client and your Instagram posts and your Facebook messages, podcasts, or YouTube videos talk to that person. And everyone else who loves it can come and gather, enjoy, and buy.

So they feel like you understand them better than anyone else.

And that’s how you stand out. That’s how you sell yourself.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

So I hope that you enjoyed this episode.

But I also hope you’re turning around and diving deep into your purpose and commitment moving forward. Continue going for the business of your dreams.

Business is challenging,
but it’s so worth it.

And hey, if you’re ready to take your business to the next level, hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online businessbuild a brand that fulfills you, helps you make a real difference all while being wildly profitable.

And now, I would love to hear from you in the comments or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?
And most importantly, how can you put it into action right now?

I love you. I hope you continue moving forward, not just in your business but also in your personal life.

I’ll see you in the next episode. Bye for now.

Kim ❤️

Join The Business Lounge!

Master Online Marketing, Turn Followers Into Buyers, & Increase Your Income…  
(All without feeling confused + overwhelmed trying
to figure out what to work on next).

Can The Done-With-You Model Help You Scale Your Service or Course Business?

Can The Done-With-You Model Help You Scale Your Service or Course Business?

BUSINESS STRATEGIES

Can The Done-With-You Model
Help You Scale Your Service or Course Business?

June 29, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

I’ve been in both camps… 

#1. Working super hard to scale my business but drowning in client work that takes up ALL my time…

#2 Scaling my business through courses dramatically but knowing my students needed more 1:1 time with me.

How could I offer the best of both worlds without sacrificing my time and freedom or burning out trying to do too much?

I think we finally figured it out, and I can’t wait to share it with you.

So whether you are a course creator looking for ways to better understand your audience, or a service provider looking to start scaling your business at a lesser cost yet more quantity, you’re gonna love this episode!

Because I’m gonna share with you a little bit of behind-the-scenes of what we’ve been experimenting with all year long that I think can serve you.

It’s called the Done-With-You Model.

You’re going to want to explore some of these ideas as to how you can leverage this model in your business, not just to make more money but to build deeper, more long-lasting relationships with your clients.

So let’s get into it.

In this episode, you’ll discover:

  • How to scale your services or courses with the Done-With-You Model.
  • Why I think this is an amazing opportunity for services-based businesses transitioning into selling digital offers.

✨ Snag Now: FREE Online Success Path

The Done-with-you models we have

Live Workshops

I love live workshops for most people because they’re so darn verstatile.

If you’re offering services but want to start scaling, live workshops are a great way to dip your toe in the water. And if you’re already selling courses, live workshops give you a chance to charge more, and build a lot of rapport with your students.

Either way, you can schedule them at a time that works for you, and even sell the replay for an extra source of income. #winning

We recently swapped our monthly Live Coaching Call for themed, Live Workshops inside The Business Lounge, and it’s been a hit with our members.

 

Bootcamps

Let me start off by saying, you can host Bootcamps in loads of different formats. They make look totally different in your business than they do in ours, and that’s the whole point. 

 Leverage what works for you.

For us, Bootcamps are all-day intensives with about 12 to 15 people. We go through high-level and advanced training on a particular topic.

We’ll kick off the actual Bootcamp about four weeks before the intensive day. And we’ll give our students some homework and training, and we’ll essentially prep them for Bootcamp there.

At the same time, because most of our Bootcamp members are in The Business Lounge, we’re merging the actual monthly workshops we’re doing Live, with the Bootcamps. So the workshops tend to be precursors to the higher level training in the boot camps.

And so this allows us to have this excellent connection between our offers to where we’re naturally and seamlessly taking our students through an ascension process.

The variety of offers we have in a very organic way not only feels really supportive and encouraging for them but also gives them maximum results in a concise amount of time.

Coaching Programs

And then there are coaching programs.

Whether you offer 1:1 coaching or group coaching, there are clever ways to make these offers more accessible for your students and less time-consuming for you.

Chris and I have structured our higher-end coaching program, TBLC (The Business Lounge Coaching), as a bridge between our courses and our premium 1:1 coaching programs. 

The difference? The format & frequency give us and our clients more time freedom which means we can charge a fraction of what we do for 1:1 coaching and still deliver exceptional results.

So the way that TBLC works is we Voxer back and forth every day with ur clients depending on their access level. Three days a week or five days a week with us.

They’ll Voxer us with questions, and we’ll Voxer back with answers.

We’ll walk them through challenging situations in their business, review their sales & marketing assets and provide real-time support.

From walking them through pivoting strategies in the middle of their launches or handling difficult conversations with their clients, they have business mentors they can trust in their back pocket.

We give them clear action steps, daily feedback, encouragement, and support.

✨ Snag Now: FREE Online Success Path

Why Done-with-you model is valuable

Here are three benefits that I see as to why you should start implementing these services.

And I want to challenge you to try it out potentially or start thinking and dreaming about how you could maybe implement something like a Done-With-You Model.

1. Get To Know Your People On A Much Deeper Level

One of the most significant benefits we can glean from those offers is getting a deeper understanding of our members based on how much interaction we have.

Getting to know your people is one of the most important aspects of running a business. Because if you don’t know them, then you don’t know their problems, and you can’t create a solution; therefore, you can’t sell.

2. Get a Great Number of Content Ideas

From the daily questions to the challenges to just plain reaction, we’ve made significant tweaks to our current course offers. We see what’s resonating with people and where are the gaps in our programs that we need to fill.

Also, we’ve been able to get so much insight from our marketing perspective. From more Instagram Stories, Podcast Episodes, YouTube videos and blogs, and even more courses and offers.

It’s been invaluable to have that level of interaction.

Dive Deeper— Our signature program, The Content Calendar System 2.0 takes you through the entire process of how you actually build an audience, create content consistently, and stay on top of it even when you’re super busy.

3. Builds Rapport and Relationship

The amount of loyalty we’ve achieved through just showing up in more meaningful ways for our audience has been incredible.

We have made a massive difference in our customers and businesses. We get to feel that they will be with us for a very, very long time because, again, we’re sowing into them.

We’re building that relationship and doing it in a way that continues to be very, very meaningful.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

I hope this episode was helpful.

I hope that you start thinking of ways where you can connect with your audience at a deeper level that can serve them in bigger ways. And help them build momentum while at the same time leveraging bigger and more good offers in your business and adding more value to the world.

So dig deep into your purpose, continue moving forward with passion and keep building that train. 

And hey, if you’re ready to take your business to the next level, hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — even if you don’t have money, time, and resources.

And now, I would love to hear from you in the comments or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?
And most importantly, how can you put it into action right now?

I love you. I’m cheering you on, and I’ll see you in the next episode.

Bye for now.

Kim ❤️

Join The Business Lounge!

Master Online Marketing, Turn Followers Into Buyers, & Increase Your Income…  
(All without feeling confused + overwhelmed trying
to figure out what to work on next).

How To Transition from A Service-Based Business Into Passive Offers The Smart Way

How To Transition from A Service-Based Business Into Passive Offers The Smart Way

BUSINESS STRATEGIES

How To Transition From A
Service-Based Business Into Passive Offers Without Losing Momentum…

June 22, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

So, here’s the deal…

We love online service-based businesses around here. They require very little capital to get started and they’re one of the most profitable business models that you can run online (which means a faster path to profitability and that’s always nice). 😉

Not to mention, people are used to the service model, and because of that, services can be much easier to sell than say, courses or digital products.

The problem?

Services can often burn you out like nothing else.

They’re also not easy to scale… which is why at least a few times per week we get emails, DM’s, or hear from our community members in The Business Lounge who struggle with the service-based model and are either burnt out or have no idea how to scale beyond 6 figures without compromising the quality of their work.

If this challenge sounds familiar, you are not alone…

(And hey, if this isn’t you, pass it along to a service-based friend, chances are they’re struggling with this very thing and this episode can help!).

In today’s episode, we’re going to break down how to transition from a service-based business into a more passive business model without compromising your work.

And we’ll tackle how to do it the smart way! 

Too often we see service providers going full force to create a passive offer like a course, and work their tail off to launch it, only to get absolute crickets…

I want to avoid that pain for you because I’ve been there and there’s a MUCH better way…

Whether you’ve tried it before, and you’ve failed, or you’re thinking about working on the passive income side of your service-based business, here are four important steps that you need to take as you move forward in that process.

Let’s get into it.

✨ Snag Now: FREE Online Success Path

In this episode, you’ll discover:

  • How do you know if you should transition to more passive offers?
  • When is a good time to think about scaling out?
  • What kind of offers can you create (spoiler alert: you don’t have to only sell courses!)?
  • What do you need to do to make the transition profitable?

How do you know if it’s a good time to transition?

Feeling a bit burned out? 

Starting to attract more clients than you can serve?

Tried the waitlist method but found that clients quickly move on?

It may be time for a scalable move.

Chris and I often find that our service-based clients get so stuck working hard to see clients, it feels like there’s almost no time left over to work on growing the business.

And we’ve 100% been there too. 

Having scaled three service-based businesses in completely different industries, we get it.

So, when you feel like you’ve reached a ceiling with scalability, and you don’t want to bring in a partner or somebody else to expand your practice or expand your service-based business, it may be time to start thinking about passive offers.

Another scenario to consider scaling up in an out-of-the-box way is when you’ve entered into a different stage of life. 

Maybe you’ve recently had a baby and you want to spend as much time as possible raising your kiddo instead of seeing clients or patients (and major kudos! Raising kids the right way is one of the most virtuous, God-given assignments you can ever have). 

Perhaps you’re ready to travel more, or want more free time to spend with your spouse. 

Or maybe it’s something challenging like an illness, or taking care of someone you love.

There’s many different reasons to scale your business beyond the service-model, and all of them are valid. 

But here’s a really important thing that I always tell my clients;

You don’t want to get to a point where you are so burnt out that you don’t have enough energy to build an actual passive service, because nothing is truly passive.

Passive offers still take a lot of energy, a lot of building, and a lot of skill set when it comes to marketing.

So you need to start looking into transitioning when it’s starting to be exhausting.

When is a good time to transition into more passive offers?

 That’s going to depend largely on whether you have the marketing assets to transition smoothly. 

That means: 

Growing a quality email list. 

– Developing a bond with your audience. 

– Building your traffic. 

– Making sure you understand how to sell passive offers online (think lead magnets, landing pages, sales funnels, copywriting, webinars, etc.). 

– Growing an audience on social media.

And if you don’t have these skills dialed in yet, no worries. That’s exactly why we designed The Business Lounge and over 65% of our members sell services too!

Here’s the deal.

You need to know your stuff to start creating courses that transform people’s lives, to start creating a membership that makes an impact and difference, and to transition into a hybrid model, where you’re teaching and training.

Because teaching is something that you earn, it’s NOT something that you just go out, and you read a couple of books and all of a sudden you’re an Expert. 

You need some experience. 

I don’t mean to rid you of confidence or give you more impostor syndrome than you probably already have.

But if you have at least gotten results for 20 to 30 clients if you have a couple of years under your belt, if you have been able to show serious return on people’s investments, then you know what you’re doing, you have a methodology, you have a unique system, you have something of value that you can then transition into a course.

So you’re absolutely ready to start your passive offers like a course, memberships, digital products, etc.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

What kind of offers can you create?

If you are at that point where you have hit burnout, and have hit a scalability ceiling, you can start thinking about things that you can offer.

But, we need to start taking affordable steps. One step ahead of the other. 

Report an Audit, Audio, or Ebook

You can sell an audit like a guided meditation. 

Something simple that you can offer online, that’s like one hour of consulting work. 

And then you deliver that audit for the client, instead of bringing them on on a monthly retainer.

Record an audio series on one of the topics that people keep asking you about, the things that are really popular. 

All of those are highly valuable, even if it’s just a low-cost, kind of introductory offer. That’s still a big win, especially for service-based businesses.

Workshops

Package up all of your know-how into a workshop that you can deliver live one time, for once a quarter, once a month, something simple that’s a little bit less expensive for people who can’t afford to actually hire you full time. 

Live Bootcamps

This is one of my favorites because you can charge very little and then sell and pitch your services on the Bootcamp to people who aren’t ready to work with you. 

Or you can sell this at admitting to your price, and still, make a killing. 

Hybrid Course or Service

This is something that’s really fun, and you can do this in a variety of ways.

You could have a basic introductory course, something small that you shoot over a weekend and then offer on the back end of that a higher tier where people can have access to you during office hours.

Digital Coaching

Do a Live on Zoom, once a week or once a month and you answer their questions. 

Or you could also do something like a Voxer (Walkie-Talkie App) thread, and answer questions via voice notes back and forth. It’s an awesome way to start transitioning a very time-consuming service into a not-so-time-consuming and delivered digital service.

Build Community

Have a community, like a paid Facebook group, or paid newsletter. 

Yes, it’s a thing. You can charge people for sending them a newsletter with your best insight every single month. 

✨ Snag Now: FREE Online Success Path

What do you need to do to make the transition work?

Here are the things you need to do in order to win:

1. KNOW YOUR NUMBERS

You need to know your numbers. This is something most people do not even think about. 

You need to know and have a basic idea of what you’re going to price for your offer. 

And from there, you want to look at the time that you would be investing in delivering that product. 

2. GET VISIBILITY

Start thinking about how to get to your audience.

You need to have visibility and to get seen in front of people.

Have your pillar content, and start delivering value every week to the people on your list. 

So start sending emails, start creating content, and you need to start building up that relationship and that authority.

Dive Deeper— Our signature program, The Content Calendar System 2.0 takes you through the entire process of how you actually build an audience, create content consistently, and stay on top of it even when you’re super busy.

So hone your skills, learn how to write a copy, how to create awesome sales pages, learn how to run ads, what type of traffic you need to be attracting, leverage other people’s audiences, and then build a lead list of at least 5000 people.

I know it seems a lot, but trust me, you do not want to just start a membership without having a solid email.

3. BUILD YOUR AUDIENCE

You need to build your audience, build your tribe, and build your community, whether that’s on YouTube, or on Instagram, etc.

Build your core group of people and you want to serve them way before you sell to them.

Business is about two very basic things;

Selling and serving.
Serving and selling.

That’s what business is about. And so those are the two things that you need to do.

✨Next Level Content Plan: Content Calendar System 2.0✨ 

OVER TO YOU

Okay, we have gotten into so many different strategies, we’ve talked about those four key steps that you want to take. 

And I truly hope that it has opened your eyes to the realities that very few people talk about in this space about what it really takes to transition from a service-based business into courses.

And listen, once you do, it is the most freeing thing ever. It gives you time freedom, financial freedom, and limitless scalability. 

We all want that. 

So I love digital products!

And hey, if you’re ready to take your business to the next level, hop on the waitlist to join The Business Lounge, and dive deeper to learn how to start an online business — even if you don’t have money, time, and resources.

And now, I would love to hear from you in the comments or DM me on Instagram @kimannjimenez.

What’s your biggest insight or takeaway from today’s episode?
And most importantly, how can you put it into action right now?

Kim ❤️

Join The Business Lounge!

Master Online Marketing, Turn Followers Into Buyers, & Increase Your Income…  
(All without feeling confused + overwhelmed trying
to figure out what to work on next).

Stick it to big tech

And get my#uncensored opinion on business, marketing, and current events.
 P.S. Don’t even think of joining if you’re easily offended. 😉

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