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How To Create Content Calendar That Kicks Butt (Free Template)

How To Create Content Calendar That Kicks Butt (Free Template)

If you’ve ever struggled with creating content consistently, the first step in fixing that inconsistency is to know how to create a content calendar that kicks butt.

And in today’s episode, we’re going to arm you with everything you need to know. Plus, we have The Ultimate Content Calendar Template (it’s totally free) so you know exactly how to create a content calendar that helps you stay consistent, and on top of your marketing.

So what exactly is a content calendar and why the heck do you even need one?

If you’ve ever wondered what to post on Instagram, ran out of blog topics, or flat out had no idea what to post on social media, (nobody has time for that), you need a content calendar in your life, my friend.

Content calendars help plan, organize, and schedule every single piece of content you publish online.

It’s that content hub where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business.

So if you’re reading this, I’m willing to bet you don’t have a system in place to organize and repurpose your content just yet.

And that’s okay! We’re going to nail this together.

It’s time to ditch the cycle of inconsistency with your content and learn how to create a content calendar that seriously kicks some butt.

Because here’s the deal, this whole content marketing thing takes time, a lot of it. And if you’re not strategically systematizing your process and squeezing your content for all it’s got, you’re missing out on lots of engagement, traffic, and leads.

Imagine being able to (finally) plan every piece of content that will be published online across the board for your business in advance.

Having a bird’s-eye view of your content enables you to anticipate what is coming down the pipeline so you can get really strategic with the content pieces you publish and leverage your content to attract more engagement, more traffic and increase your leads.

That’s what a content calendar can do for your business.

It’s the first step in building the foundation of what should be your content marketing system.

So let’s get into the whole process of how to create a content calendar that actually works.



Let’s get into then itty gritty of how to create a content calendar that kicks butt, cuts down your content creation time, and helps you apply a strategy behind your content.

Here’s how it works…

how to create a content calendar


So this is the BIGGEST mistakes I see online entrepreneurs make when it comes to nailing how to create a content calendar strategically for their business.

And that’s totally understandable because this whole content creation thing doesn’t come with a handbook (which BTW, is why we’ve taught over 30,000+ small businesses how to create a content calendar system inside our course).

Instead of stressing about what to post, take a step back and analyze your promotional calendar. 

Don’t have a promotional calendar? No worries.

Just think about what you’d like to sell more of this month.

Do you have a new product you want to release? Need to fill one more spot in your client roster?

When are you going to be re-launching that online course? How soon do you need to start teasing your new challenge? Are there a few weeks you need to focus on list building to promote your services?

These details matter because marketing is all about building relationships while reverse-engineering the sales process.

The whole point of content marketing is to… market and sell your offers. 

But so often we’re just doing content without the marketing part.

Your content should deepen relationships with your readers and lead them through to the next step in their journey to becoming a customer seamlessly.

When you are clear on what you are promoting and to who, it’s easier to reverse-engineer your content marketing so that everything you publish online works in unison to help you CRUSH your business goals.

But we seldom think of our content that way, do we? And it's not anyone's fault... We've been conditioned to blindly chase after the followers, the likes, the comments with zero strategy or intention. 

So pull out a piece of paper (or your handy task management tool… I love Trello & Clickup) and jot down your monthly and quarterly goals.

Here is an example…

July Goals:
1. Prep our email list for my new product launch by publishing a three-part blog series on self-esteem. 
2. Grow our email list by at least 500 new subscribers by promoting my new lead magnet.
3. Promote my 1:1 life coaching services & fill out 3 new spots.

Now that you know what your goals are, you can start filling your content calendar with posts that move your followers to respond by engaging with your content, download your lead magnet, book that discovery call… etc.

For example, based on the goals we outlined together above, I would make sure to create the following posts to add to my content calendar:
#1. 3 blog posts on self esteem (research and create the titles)
#2. 2-3 posts that add value and promote each blog post on social media
#3. 1-2 emails for each blog post to send to my list
#4. 1-2 weekly posts on social media promoting my new lead magnet
#5. 3-5 emails promoting my coaching services to fill our those 3 new spots
#6. 3-5 posts (or more) promoting my coaching services on social media
#7. 10-15 posts for social media around the topic of self-esteem that add value and engage my audience directly on the feed.

Remember, this is just an example. You should expand this list if you have the resources to do so, or simplify it dramatically if you’re just getting started.

The idea is just to learn how to create a content calendar with intention, a strategy, and clear goals that move your business forward so you don’t get stuck in the content hamster wheel pumping out content ‘because you’re supposed to.’

how to create a content calendar


I learned this strategy 10+ years ago when I was a social media manager it changed my life.

Creating “content buckets” (or categories) for your posts can really help you stay focused on your overall strategy but also save you tons of time when you sit down to create your content.

So here’s what you do…

Figure out what kind of posts you want to create…

If the answer is ‘I have no idea’ check out our brand new Content Starter Kit for 90+ days of caption starters, post ideas, and a ton of templates to keep your audience at the edge of their seats, and never have to worry about what to post again.

I find it a lot easier to start with long-form, original content where you deliver massive amounts of value on a consistent basis.

Usually, your long form content falls under any of these channels: a blog, a podcast, a live video show, a newsletter or a YouTube show.

In our business, our blog is our long-form content channel and we also create YouTube videos + a Podcast to enhance our blog content and distribute it to a bigger audience (+ we send out an email to our subscribers with new content as well).

But you don’t need to start with all of these (we sure didn’t!). Pick a single long-form, content channel and go all in.

Once you are clear on your long form content channel, it’s time to run through the same exercise and jot down your content buckets, but this time for your social media channels.

Remember, content buckets just help us group post ideas and act as blinders so we’re not posting random content that isn’t relevant for our business.

For example, your content buckets could be:

  • Blog posts
  • Videos
  • Quotes
  • How-to’s
  • Behind-the-scenes posts

Figuring out what these content buckets are is simple. Go back to your social media posts and pay attention to what has been successful in the past.

Are you getting a lot of engagement when you post behind-the-scenes photos or reels on Instagram? Put “behind-the-scenes posts” on your content buckets list.

You can also look at the highest performing posts from your competitors’ social media posts and get ideas of what your target market likes to engage with.

But if you’re just starting out, don’t be afraid to experiment and try new content buckets.

how to create a content calendar

Next, figure out which long-form content topics people are already searching for.

You can use tools like Google Analytics, Ubersuggests, and SEOMoz to determine which topics get the most amount of traffic and engagement in your specific niche.

BONUS: Use Buzzsumo to figure out what specific topics in your niche or industry get shared across the web more frequently.

Have a brainstorming/research session and create a list of 20+ long-form content topics so when it’s time to sit down and actually write your blogs, outline your podcast or script your videos, you don’t have to waste time staring at a blank page and a ticking cursor.

Finally, create & schedule a bunch of these content buckets and long form content posts in bulk. This will not just save you time and energy, it will laser-focus your strategy.

Need a little a visual? Back to the content buckets.

Here is how I organize my own content buckets, but remember that you can create as many categories as you see fit, always keep your fans’ interests and positive reactions with past content in mind.

In other words, make them your own.


Blog Posts

If you have one (and everyone should), this is where you get to communicate with your readers and really showcase your know-how & expertise.

Remember that you always want to send your fans and followers back to your website, and get discovered through SEO (search engine optimization). Use these posts to build your traffic and grow your email list.

Inspiring Content

You know the feeling you get when you see an image quote or read an article that really hits home?  Your fans and followers want to feel it too.

So share inspirational content with your fans and followers, if you think it will empower them.


These are great conversation starters.  

By asking questions that are easy & fast to answer you’re breaking the ice with your fans and encouraging them to converse about topics that interest them.

Tips & Tricks:

This is probably one of my personal favorites.  Create short tidbits of insights, advice, or tips that can be helpful to your audience. You can start off by answering some questions you get asked the most by your current clients.

Other People’s Content

It’s virtually impossible to create all the content your audience is interested in all on your own (unless you’re a publication)  so show fellow industry leaders some love & share their content with your audience whenever you think they’ll find it helpful.

This process is just content curation. You’re going out there and curating some of the best content to showcase on your own social channels.

Contests & Giveaways

These can help build buzz about your products and get people talking about them.  Get really creative and you’ll be able to leverage contests and giveaways really efficiently.


Of course, you want to sell your product but there’s an art to doing so.  You should never be afraid to sell on social media, but always make sure that you’ve given enough free value away first.

Everything Else

This includes photos of yourself or your team, behind-the-scenes action, a photo of your cute puppy… you get the point.

I like to leave space for creativity and anything that just pops into my head and that way my content stays fresh and relevant.


Okay, now that you have your content buckets outlined, how often should you be publishing these pieces of content?

Frequency is key in perfecting how to create a content calendar for your business. So for your long-form-content channel, I recommend publishing at least once per week. That’s a great starting point.

That’s, one new blog post, YouTube video or Podcast. If once per week just feels like too much, start with 2 per month and work your way up.

As your long-form channels grow, and you get better at cutting down your creation time, you can experiment with a higher frequency.

But in my experience, 1-2 original content pieces per week is a fantastic start.

What about social platforms? How often should you post on those?

That’s really gonna depend on the channels you publish your content on.

No frequency works best for every business, so like anything else, you have to experiment with your content marketing.

I touched on this topic in a previous blog, so just to recap, here is a good rule of thumb in terms of the total amounts of posts you should be scheduling each week:

  • Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
  • Twitter: 6-10 times per day (sometimes more often if it works for you).
  • Pinterest: 3-10 times per day (you don’t want to overdo it with your followers).
  • Instagram: 4-7 times per week on the feed, daily in stories.
  • TikTok: 1-4 times per day
  • Telegram: 1 time per day (play with the frequency).
  • LinkedIn: 1-2 time per day (you can increase, but test the frequency)
  • YouTube: Weekly or more often if you can.
  • Blog: Weekly or more often if you can.
  • Podcast: Weekly or more often if you can.

Here are some tips you can use to plan out the frequency of your content.

  • Stagger your posts so your content stays fresh and varied.
  • For every self-serving post, make sure there’s another post that delivers amazing value.
  • Experiment. With time, you’ll figure out the frequency that works best for you.


Are you starting to see why understanding how to create a content calendar that’s strategic, and keeps your audience front and center is so key for nailing your content marketing?

I hope so!

Now that you are ready to create a content calendar system for planning, creating and publishing epic content everywhere, it’s time to get to the tool part (my favorite!).

Choosing the right content calendar tool for you really comes down to preference and functionality (aka use what works for you, homie!)

Paper Calendars

If you’re a little old school and you love managing your tasks on paper, then reach out for your favorite content calendar. Although, honestly, I don’t recommend it long-term because content requires a lot of touch points and it’s hard to keep track of them on a physical tool.


This tool is the

Personally, it would be very hard to go back to any other publishing tool because CoSchedule just makes this content calendar thing easy-peasy.

Why do I love it so much? CoSchedule brings together your long-form ting content and your social media posts under one roof. Not only can you publish your blog and social media content using this tool, you can actually plan and edit your newsletters, video scripts, podcast episodes and more.

Plus, their drag-and-drop features make it extra easy to plan, organize and schedule all of your content in advance.

Did I mention they have a dope WordPress plugin? It integrates seamlessly to help automate your blog publishing process.

But you don’t need WordPress to use it, which is a beautiful thing.

I am obsessed with this tool and my team uses it on the daily to do the following:

  • Plan for and schedule my blogs in advance.
  • Schedule and publish content to Facebook, Instagram, Pinterest & more.
  • Collaborate with my team.
  • Keep my video shoots organized.
  • And so much more…

If you want to learn a little bit more about CoSchedule, I have an entire video episode on this blog post that walks you thorugh it.


Trello rocks. It’s designed to be a task management site, but it’s so versatile, it can function as pretty much anything.

From content calendars to wedding planning, you can pretty much do it all on Trello (at least I have).

Easily manage your entire content/editorial calendar on Trello or just choose to plan your social media content.

Now, the major disclaimer: Trello won’t push out your content (meaning actually publish it), unless you’ve synced trigger based app like Zapier or IFTTT. And we developed custom done-for-you recipes that help you push your content from Trello to your favorite content scheduling tool in one click inside The Content Calendar System course.

One of my favorite features about Trello is that it has a built-in calendar so you can see all of your content at a glance.

Take a look at individual cards. You get to add copy, attach images & files plus add checklists, assign users and engage with team members to discuss details.

The labels are also fantastic if you’re visual like me. I love color coding my posts like a total maniac.

Trello, of course, also integrates with various tools like Google Calendar. Which leads me to my next tool…

Google Calendars

Google calendars are free and absolutely functional when it comes to creating your content calendar.

Although there aren’t as many features included, it’s a great alternative.

Simply create a new event for each content piece and color code them. You can also attach images and files to individual events if need be.

One feature I like is being able to create several calendars to categorize content types. For example, you could have a separate calendar for blog posts or Facebook content.

Then, you filter off the view to only see specific content categories or see everything that is scheduled at once, which is fantastic.

Of course, Google Cals are not designed to publish your content, but with a little configuration from our good friends at Zapier and IFTTT anything is possible.

Google Spreadsheets

The perfect way to stay organized with a simple, but powerful content calendar. I love Google Spreadsheets (or any spreadsheet) because they’re simple enough to get the job done quickly and you don’t always need an internet conenction to access them.

That’s why our newest version of The Ultimate Content Calendar Template is an interactive spreadsheet you can customize yourself (and we you can even use it in Excel or Numbers).


We’ve been ClickUp fanatics for a while now, and it’s what we’re currently using to plan all of our content. We’ve grown quite a lot the past two years, and we needed way more functionality than what Trello could offer to create a hyper-dynamic advanced content calendar and productivity workflow.

I love we can organize our posts in almost infinite ways with their Airtable-like table view, add tags, write captions, and collaborate on each post as a team seamlessly.

Their calendar view is pretty slick too, and if you prefer lists, they have that too. ClickUp has so many views it’s absurd, and with integrated automations, built-in docs, and a litany of advanced features, it’s the tool I recommend most often for folks who have a team.

Want to finally stay consistent with an endless stream of social media post ideas?
Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Starter Kit & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!


Okay, superstar. You’re prepped to start scheduling content in your shiny new content calendar systematically.

Start by importing your long-form content pieces (blog posts, podcasts, etc.) that will set the theme and the tone for the rest of your content (aka newsletters & social media posts).

This is where you can really get creative and do some research (hello SEO + Pinterest + YouTube optimization).

So once you have your long-form content pieces laid out, it’s time to add in your supplemental content pieces (lead magnets, content upgrades, newsletters, etc.).

And finally, add in your social media content.

I like to create content for one channel at a time so I don’t feel overwhelmed. These days my team does all of my social media scheduling, but we still use this same format to leverage our time, energy and get the most bank for our content marketing buck (so to speak).

Bonus: Steal My Content Calendar Template

So you have your content buckets figured out for your social media posts and your content calendar set; it’s time to look at your social promotion strategy.

In other words, let’s figure out how to get the most bang for your buck when it comes to promoting your blog content on social media. 

By now I hope you know you shouldn’t just publish your content once on social media and then forget about it. It ain’t gonna work.

You gotta have a solid content promotion schedule if you want to get the most amount of eyeballs on your awesome content.

So here is the schedule I use:


So there you have it. How to create a content calendar that kicks butt!

I can’t wait to hear how you set up your own content calendar, so leave a comment below and let me know if you have questions.

See you in the comments section!


Should you pay for Facebook Ads in 2024?

Should you pay for Facebook Ads in 2024?

“Facebook is for BOOMERS!”

“Nobody is on Facebook anymore!”

“Facebook Ad costs are just TOO expensive now!”

These are things we hear all the time…

And rightfully so.

Marketers have definitely completely shifted their efforts to other platforms like Instagram and TikTok.

In fact, within the last year or so I saw a chart that showed quite a drastic shift in where business owners are spending most of their time marketing.

Off hand, I can’t recall the exact numbers, but it was enough to cause concern for those heavily focused on Facebook, to say the least.

A shift has happened, no doubt…

And Facebook even recently showed their first ever decline in overall users back in 2022.

More importantly, it’s obvious Facebook, as a platform, is no longer the company’s primary focus.

But does that mean it’s not a viable marketing platform?


In fact, I’m going to tell you why it might just be more viable than EVER, depending on who and how you serve.

Related Read: How To Know If Your Business Is Ready To Run Facebook Ads

Less Marketers means less people crowding the Auction Block

For those that don’t know how Facebook Ads work…

Everything is done via an auction.

In other words, you submit your ad for approval, and your ad gets in line with everyone else.

Now, if you are targeting the SAME audience(s) as other players in your market…

Your costs are going to reflect that.

It’s like if multiple people were bidding on the same car at a car auction.

More demand, more people, limited space on the platform, costs go up.

Now, during COVID (for example), when people were busy clearing out the toilet paper aisle in fear of what was to come, MANY marketers were busy CLEANING UP with some of the cheapest ad costs they had seen in YEARS!

I have friends that reported spending ⅓ to ¼ of their usual ad budget to get the same results.

Much the same is now true today…

While the marketing space had shifted to dancing and pointing on TikTok and IG, savvy marketers are reaping the benefit of what Gary Vaynerchuk calls “undervalued attention.”

Because here’s the deal…

Just because Facebook isn’t THE platform anymore, doesn’t mean it’s a total Ghost Town.

So less marketers and still a MASSIVELY large userbase equals big opportunities for you to get in front of your ideal customers, and to do so affordably.

In fact, we’ve been getting the same ad costs, if not much LOWER compared to when the space was heavily crowded in 2016-2019.

Facebook has gotten FAR less strict

Anyone who has spent a respectable amount of money on Facebook Ads over the years has likely been slapped with a nice little warning about an ad not being approved…

In many cases, you have truly “made it” as a marketer until you get an account outright banned or restricted.

It was very much commonplace back in the day.

And the issue was largely two things:

  1. Facebook KNEW they were THE platform to advertise…
  1. And they ran the Ads platform with AI, which wasn’t as refined as it is today.

Now, which part of these two factors played a bigger role is unknowable…

But both have now changed.

Facebook has to be more aggressive allowing people to spend money on their platform when the company is seeing stock prices drop and money hemmoraging (specifically on the Meta project).

And the AI today has obviously vastly improved from where it was 3-5 years ago.

Add in the fact that you know get preferential treatment AND actual human support with a verified account, and those are huge gamechangers.

The things I see marketers getting away with today, and the things WE are able to run as ads today, would have led to being instantly banned just a few years ago.

As the Social Media Landscape gets more competitive, I expect this trend to continue.

What that means is going direct to sale on your product, advertising for a huge discount, or even just being far more aggressive with your copy and creative are all things that are going to benefit business owners that aren’t “marketing gurus” but still want to reap the benefits of Digital Ads.

Never Outsource Marketing for Your Small Business

If you serve people over 30…you’re still in good shape

Now look, this is more my opinion than a provable fact.

But take a glance at anyone’s phone next time you’re out in public and I can almost guarantee you won’t see someone under the age of 30 scrolling through Facebook.

However, that does not mean it’s a “Boomers ONLY” crowd.

The generation that grew up with Facebook still largely uses Facebook.

Now, has their been decline?


But many of those folks left Social Media altogether, not just Facebook.

And, more importantly, ask anyone OVER 30 if they use Instagram or anything else other than Facebook.

My guess is you’ll find close to a 50-50 split.

Habits are REALLY hard to change in people’s behaviors…

And these people over the age of 30 are now busy with life, jobs, kids, responsibilities, etc.

Learning a new platform, and one that is a drastic removal from the interface they are used to with Facebook, is simply an undertaking most don’t have the bandwidth or desire to take on.

They login to Facebook still to keep up with friends, family, and (maybe) newsworthy events.

But here’s the kicker.

How many of you had LOADS of disposable income before you were 30?

I’m not saying you were broke…

But you’re probably in a much better financial position now than you were then, right?

In any market, you want to be able to identify what a mentor of mine calls “Players with Money”, or PWM for short.

Sorry, but I don’t want to try and sell to 18-21 year olds that scraping by and struggling to pay rent for their college apartment.

Nothing against them, but that’s not where my ad budget is going to go the farthest.

And truth be told, that could very well be part of the reason why Facebook Ads have ALWAYS (even today) performed better than Instagram Ads.

So look, if you serve 30-60 year old olds, or if that’s your target demographic…

Great news for you!

Not only are ad costs cheaper due to the reason I’ve mentioned here earlier, but you’ve now basically got a pool of your IDEAL customer age range isolated to one place on Social!

As Social Media matures, I expect what I call the Great Online Migration to continue.

Which means the internet is going to continue fracturing into interests, age groups, political leanings, etc.

It’s the natural order of things.

Ancient Tribes did the same thing in yesteryear.

Every single Tribe that grew too large eventually fractured and formed many new groups.

Human behavior is predictable…

As a marketer for your small business, that makes your job EASIER, not harder, to know where your ideal customers hang out online.

And the competition in the marketplace will continue to drive costs down and make for favorable market conditions for the users and marketers.


So, there you have it…

Facebook as a platform isn’t going anywhere, and there’s still more than enough viable, active users between the ages of 30-60 to market your products or services.

I would even say it takes LESS sophistication today than it did when the space was far more crowded a few years back.

My advice is to find a Digital Mentor that understands the landscape and tap in to what they themselves are doing with their marketing efforts.

Marketing success should always be emulated and never just spawned from guesswork.

And if you’re interested in joining our community of business owners that are focused on marketing strategies that actually work…

Make sure to join the waitlist for our Online Marketing Membership, called The Business Lounge.

We’ve served over 32,000 entrepreneurs in over 80 countries around the world…

And we’ve crafted a membership program to make it for more accessible and affordable than what it would cost to work 1:1 with someone.

Spots are always limited, so make sure to snag your spot on the waitlist now.

Happy Advertising!

And hey, let me know, what was your BIGGEST Aha moment in this episode?!

Comment below, or tag us on social, we’d love to hear from you!

IG: @kimannjimenez and @heycmh!

Until next time!

Money Anxiety: Why You Feel Weird About Making MORE Money (And How To Fix It!)

Money Anxiety: Why You Feel Weird About Making MORE Money (And How To Fix It!)

Do you find yourself carrying around so much baggage when it comes to money?

Why do some entrepreneurs, especially believers, find comfort in poverty rather than abundance?

And why do so many of us feel more at ease with poverty than abundance?

Today, we’re diving into the spicy territory of money mindset—unpacking the uncomfortable feelings ingrained in us since childhood.

Let’s uncover the red flags in your money mindset, paving the way for newfound freedom, business breakthroughs, and the realization of your highest potential. 

Whether you’re navigating the discomfort of sales or basking in financial freedom, this episode will guide you toward building a legacy, creating wealth, and finding peace in the idea of making lots and lots of money.

Stick around until the end; this episode is a heartfelt exploration that could transform your business journey.

It’s a message that reshaped my approach to business a few years ago, and I’m excited to share it with you.

Let’s go!

Related Read:

Growing up in Puerto Rico, I didn’t come from generational wealth.

Despite our middle-class status, my parents worked tirelessly to provide us with a quality education.

Money, however, had a peculiar aura around it for me. I perceived rich people as greedy and selfish, influenced by messages from the church that suggested it was challenging for the wealthy to enter heaven.

My complex relationship with money may have been influenced by well-meaning pastors or witnessing fights among couples, family, and friends over finances contributed to this discomfort.

And so, initially, I was totally scared and uncomfortable with the idea of making more, I limited myself to modest income goals like $30,000 or $50,000 a year, considering anything beyond that as greed.

This conflicted with my ambitious nature, despite the values of improvement instilled by my dad.

So when Chris started his first startup (with me joining early on), my perspective on money shifted.

Transitioning into entrepreneurship allowed me to challenge these beliefs and recognize the potential for positive impact through financial success.

My perspective changed when I started a business

As I started working as an entrepreneur and then started building my first business, witnessing the breakthroughs and the influx of money was eye-opening. 

I began to see that money could do some good beyond the bling.

It wasn’t just about personal gain, it wasn’t just about me flexing on Instagram with fancy stuff;  it was about making a broader impact. 

Like hiring college students, helping out in our community, and supporting causes we cared about—money became a tool for positive change.

It hit me: it’s not just about me; it’s about my family and the opportunities I can create for others.

Hitting that million-dollar mark with my own business wasn’t just my win—it was a team win.

It’s been a journey, facing challenges as we grow, but it’s exciting to see how money can be a force for good when you look at it in the right way.

Making my first million and then shrinking under the pressure

There were times when our bank account showed a negative balance.

Oddly enough, I felt somewhat comfortable in scarcity. Can anyone relate to that feeling of being more uneasy with abundance than with poverty?

Chris and I have been through seasons where buying groceries meant worrying if our card would be declined. Doing laundry on the tub.

And so shifting from scarcity to abundance was tough for me.

I felt the weight of the pressure, questioning if I could handle the newfound success.

What if I lost it all?

What if clients demanded refunds simultaneously?

These irrational thoughts fueled stress and discomfort about making money.

But over the past seven years, I’ve had to work through this process, getting comfortable with abundance each time we hit a milestone.

Now, I love making money. (It wasn’t an overnight shift, though.)

And I share this enthusiasm with my coaching students and our community, emphasizing that it opens up more opportunities for my team, enhances my company’s influence, and provides additional resources to support our mission.

Making money also enables Chris and me to contribute to causes, ministries, and charities that are close to our hearts.

It’s a journey, but finding comfort in abundance has allowed me to appreciate the positive impact money can have.

Money helps you fix problems

Now, making money is my jam—it lights me up.

I check my numbers daily, emphasizing profitability over popularity.

Money, to me, is an incredible tool, a resource that propels us forward. It’s not just about self-serving needs but going beyond, doing amazing things for my family, and being prepared for emergencies. It brings peace, but it doesn’t mean relying solely on ourselves—we always acknowledge it to higher power (at least for us, that’s God).

After diligently working on my money mindset, I find genuine excitement and encouragement.

I know we’ll steward this gift and blessing in a fruitful way, serving others and building a legacy for our family.
I know we’ll steward this gift wisely, using it to serve others, build a legacy, and break generational cycles of poverty or financial mismanagement.

My hope is for you to reach a point where selling, serving, making an impact, and growing your bottom line excites you. It becomes a privilege, a responsibility, something you eagerly anticipate.

Learn to remove the emotional baggage, break through limiting beliefs, and use money as a tool for good in your business. It’s not just about the numbers; it’s about the positive impact and legacy you can create.

Yes, money can turn into a tool for evil in the wrong hands—used to manipulate, oppress, and serve selfish interests. No denying that.

But here’s the game-changer: if we, as good people, focus on building our character and skills to steward money for good, we unleash a powerful force for positive change.

It’s time to shift away from the notion that money is inherently evil and start leveraging it to benefit others.

It’s important to recognize red flags in our money mindset.

If you’ve ever snarkily envied someone wealthy, thinking, “Must be nice”?

Worrying that success might turn you greedy or selfish?

Perhaps you’ve hit a financial milestone, felt uneasy, and either given it all away or started from scratch? 

These are red flags, my friend.

Your money mindset needs some healing.

Related Read: Your Money Mindset Makeover!

Aligning with your life’s calling means fostering a positive relationship with money.

It’s not about flaunting wealth on Instagram or becoming a YouTube sensation with a jaw-dropping net worth. 

The goal? To serve others.

Money doesn’t change who you are; it amplifies your character.

If you’re greedy with little, you’ll be greedy with a lot.

Remember, it’s the love of money, not money itself, that’s problematic.

The biblical perspective echoes in Isaiah, stating,

“I am the Lord your God who teaches you how to profit and the way you should go.”

Isaiah 48:17

And the Proverbs 31 woman exemplifies profitable dealings, service, and generosity.

Money, at its core, is a catalyst for positive change, allowing you to fund your mission, contribute to causes, and build a lasting legacy.

So, let’s make peace with money, recognizing it as a tool that amplifies our innate qualities, enabling us to make a meaningful impact.


I hope this was helpful, inspiring, and encouraging for you

If it resonates with you, or if you have any questions?

Tell me in the comments below, or message me on social media at @kimannjimenez.

Alrighty! Talk in the next one!

Un beso,


Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

How I Plan, Organize, And Post Content Without The Overwhelm

How I Plan, Organize, And Post Content Without The Overwhelm

I’m one of those people who’s always looking for sustainable ways of planning and creating content faster, and more strategically without compromising on quality.

Not because I like to, but truly out of necessity.

Between our YouTube channel, our three podcasts, a newsletter, and all the social media accounts we use, the demand for our creation time can be huge.

Not to mention, we’re creating live monthly workshops every month inside The Business Lounge, releasing new courses, and creating new products.

Nearly all of what we do as a marketing education company involves content creation, so I’ve picked up a few tricks along the way that help me stay on top of content without a ton of effort.

I’ll share one of them on this post, but don’t forget to check out this content series for more useful tips, templates, and resources.


There are many ways of approaching this strategy, but I love me a great note-taking app.

If you checked out our previous episode on creating a content bank, you know I walked you through our full-blown Trello Board Content Bank (snag access to it inside The Content Calendar System Course).

But when I started, I just used a note-taking app like Evernote.

You can use whichever app you prefer, like Notion, Apple Notes or Good Notes.

The main thing is that you have an easy way to organize your notes and notebooks in categories. From here, the process is simple.

Categorize your content into buckets (check out our content calendar post + template for more details on how to do this), and then start pre-writing as much content as you can.

Having pre-written posts in a mini-content bank is so freaking handy, y’all!

Spent all day in meetings and forgot to post on stories? Open your IG Stories notebook and pull up a bunch of ideas (or better, pre-created posts) that you can copy/paste and post.

Running behind on a client project and totally forgot to post on Facebook? No problem. Your pre-written content bank has a bunch of posts you can copy & post.

Got a sick kiddo at home and didn’t have time to schedule any content? Here comes your pre-written content bank to the rescue!

I love having these posts handy when life gets in the way, or when I just want to publish more content ahead of a launch, or simply to grow my list, or promote a product.

It’s not a novel concept, or a ninja strategy (although for me, it feels like one when I need it), but it’s way more powerful than you think and can really lower your stress and overwhelm around content.


  • Don’t overthink this. Just open up your note-taking app and start writing.
  • Sometimes it helps to get inspired, so pick 5 brand models you can use as inspiration for your content (never copy their work, though, that never works well anyway).
  • Start small, and keep growing. You might not have a ton of ideas at first, so set a goal to create 10 post and keep adding more from there. The more you practice, the easier this will be for you.
  • Don’t be afraid to re-use and recycle those posts! In fact, I highly encourage it. Every 30, 90, or 120 days, bring those posts back into rotation. I promise no one will notice since reach is abysmal on most social media platforms, anyway.


So, now that you have one of my favorite little content hacks, it’s time to get to work.

Remember that information isn’t powerful until you implement it, so get it to and then come back to this post and report back.

Do you have any questions? Let me know, I’d love to answer them in the comments below.

Talk in the next one!



Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

How To Create A Content Bank For Social Media

How To Create A Content Bank For Social Media

Content marketing continues to be insanely popular (check out this trend report by Coschedule), but very few are leveraging tools like a content bank to create content faster, smarter & more strategically.

We’ve been using a content bank for over a decade, and I have to tell you, it’s my BFF (especially for creating social media posts fast).

But before we dive into the nitty gritty, let’s chat about content marketing for a second…

The content marketing craze is real, y’all (and around here we happen to love it when it’s crated with discernment – thank you, Jesus!).

From influencers to content creators, to businesses large and small… everyone seems to leverage content marketing, and it’s no surprise, is it?

Content builds relationships, authority, and attention like nothing else.

And hey, it’s relatively low-cost, fun to produce (if you’re smart), and can get the word out about the awesome products, programs, or services you sell incredibly well when you leverage strategically.

Emphasis on the ”strategic part”, but I won’t go down that rant-rabbit hole in this one. 😉

That being said, content can also be a huge overwhelming time-suck, especially when you’re flying solo in your business.

We know because we do A LOT OF IT every week, and because we get to hear from thousands of entrepreneurs & small business owners over in The Business Lounge too.

We’ve heard every struggle, challenge, and content marketing victory you can think of.

And one of the strategies I’ve been sharing for as long as I can think is to extend your content shelf life, recycle popular posts, and make filling up your content calendar THAT MUCH EASIER are content banks.


A content bank is a repository of relevant, evergreen posts you collect (ideally on autopilot) to reshare at a later date.

These posts can be pre-written, or they can be posts you’ve already shared that you save for later. I find a mix of both keeps your content fresh and is easier to use (especially if you’re working with a VA or a social media manger).

Think of a content bank like a post library, or a collection of content you stash away until it’s time to fill up your content calendar again and schedule new content.

It's a tool that's saved me time and again from going absolutely nuts with the sheer amount of content we have to create every week. And I know I'm not alone in that feeling. 

I’m the kind of gal who’s too busy to be thinking about what she’s going to be posting on Instagram today or fiddling with Canva (again) for every single post. So I had to get creative with ways to save time, energy, and resources and a good ole’ Content Bank has been doing the trick for many years.

Side note… if you’re still posting content on the fly, I’m going to rescue you from that never-ending chaotic stress mess.

Step #1: Download our content calendar template (it’s free!)

Step #2: Get yourself a content bank (I’m about to show you how to create it for yourself or snag the bonus template in our Content Calendar Playbook here).

Content Banks are a social media managers’ best friend, and they’re a little secret I wish more small business owners and content creators knew about, and actively used.

Seriously… there’s nothing that can put your mind at ease when it comes to posting MORE content than to know you’ve got an entire repository of validated posts you can snag at any time.

RELATED: How To Create A Kick-But Content Calendar


First things first, a Content Bank works for you, not the other way around.

So even though in our video, I’m showing you my favorite tool for organizing content (Trello), you can adapt this same process for any tool you’re using.

Love using Asana? A Content Bank can work there.

How about ClickUp? Absolutely!

Airtable? Done

What about a simple Google spreadsheet? For sure! Any tool you’re already familiar with and is easy for you to add text, video, and graphics to will work.

I built my first ever Content Bank on Evernote, and I still have a lot of our posts saved there. So don’t get caught up selecting the perfect tool. You likely already use it for other things in your business.

Next, decide whether you want to fill your content bank manually (copy/paste each post at the end of the week, let’s day), or build an autopilot system that saves each post you publish across multiple platforms to your content bank for you.

I obviously love the later part, but it’s okay to do it manually too.

BTW, the tool I love using for building my autopilot content bank is Zapier + Trello. It’s quite a techie setup, but well worth it.

If you’re not a techie, our students rave about my plug-and-play Zapier recipes (they can save you a ridiculous amount of tech headaches)! You can snag those inside our Content Calendar System course or as a bonus in The Content Calendar Playbook.

Social Media Content Bank


Let’s start with the Dos:

#1: Get creative with different ways of using your content bank posts.

For example, you can pull Tweets, turn them into Threads, and share those Threads on IG stories (this is how my mind works all the time)! 😝

#2. Save time by creating a strategy ahead of time.

Knowing what you post on what platform will help you pull posts from your Content Bank faster and more efficiently.

#3. Don’t restrict yourself just to micro-content post on social media.

You can create a content bank for your long-form content too. In fact, I have an entire separate content bank for our emails (yes, I send the same email over and over because it works and makes me $$).

On to the Don’ts:

#1. Don’t just post content that you’ve recycled or pre-written from your content bank.

Your social media presence should stay fresh & relevant, so use common sense based on the platform you’re using.

#2. Get a good re-sharing schedule.

I don’t like sharing the same posts for at least 60 days on slower-moving platforms like Instagram & Facebook. But when I was active on Twitter, I would re-share the same posts every 15-30 days (because I was creating so much more content there).

#3. Use common sense.

Content Banks ROCK, but they’re not for every platform. For example, I wouldn’t re-upload the same YouTube video, but I would re-share clips from that same video on Reels.

Social Media Content Bank


Now that I’ve armed you with a shiny new content bank, how do you foresee using it? Do you have questions?

I love connecting with you over in the comments, so scroll down and leave me a note. I’d love to say hi and answer any questions you might have.



Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

3 Reasons You Should Never Outsource Marketing for Your Small Business

3 Reasons You Should Never Outsource Marketing for Your Small Business

As I hit publish on this article, I’m waiting for a barrage of hate mail from Marketing Agencies around the world.

So let me go ahead and get this out of the way…

There are both reasons and seasons when outsourcing marketing makes all the sense in the world for your small business.

MANY Marketing Agencies are busting their butts to provide a tremendous service to their clients, and by no means am I trying to diminish their work.

But, by and large, you should ALWAYS be working towards Outsource Marketing doing your own marketing, in-house.

Outsource marketing is a fantastic stop-gap for many busy business owners…

And I’ll address when and where I feel those are best used.

But today, I’m going to break down 3 reasons you should at least be wary, if not avoid outsourcing completely. 

1. Your marketing needs to have a soul

Okay, I know that sounds hokey pokey, and pretty woo woo…

But nothing could be further from the truth.

Because the fact is this, every single time we’ve handled outsourced marketing for a client, we have to FULLY immerse ourselves in their culture, brand, values, and customers in order to put out a message that resonates with their ICA (ideal client avatar).

And the harsh reality is this…

Not every Marketing Agency does that…or even cares to try and do that.

Just like there are crappy Attorneys, Doctors, Mechanics, etc.

There are 100% crappy marketers that have gotten by with a few cheap hacks and gimmicks.

In many cases, they may even re-purpose and re-use the same ad copy they’ve used for MANY other clients, even in the same niche!

Funny story, but I was helping a friend with his marketing, and I looked at their Ads Manager on Meta.

This is a brand that has strong Christian values, and has done a fantastic job of tying that into the culture and messaging of what they do.

Their members rally around that culture, and his churn is next to nothing, despite being a fairly expensive option in the market.

Anyways, the very first ad I reviewed (which performed terribly, btw), had the following hook:

“Does a Bear Sh*t in the woods?”

Kid you not…

And as I read further, the message was relevant as he tied together the rest of the copy…

But do you think it was going to land my friend more ideal clients that identified with his culture?

Probably NOT.

In fact, it may have done the exact opposite.

People, above all else, identify with brands and authenticity.

In many cases, it becomes a status symbol.

It’s why Apple chose to put the logo upside down for you, the user of the actual Macbook, and right side up to onlookers.

True story, they chose to have it right side up for everyone else to see the logo because they discovered people found value in being perceived as an “Apple Person”.

Remember those Apple vs PC commercials?

It was all about defining characteristics of the individual, and their alignment with the brands.

Strip away all the hacks and ninja strategies, and marketing is about appealing to the individual in ways that are meaningful to them, while delivering a desired outcome/transformation.

Some Marketing Agencies understand this…

But finding one that does, and is committed to understanding the soul of your company, is going to be costly (and rightfully so!).

For most business owners, what a good Agency charges is simply going to be out of reach.

And you never want to find yourself nickel and diming a GOOD outsourced marketing agency not because they aren’t great, but because you simply can’t afford what they’re worth.

2. You haven’t built the proper marketing systems yet

Look, people succeed as much as you set them up to do so.

And the reality is most businesses outsource marketing out of shear marketing laziness and/or overwhelm.

They try to throw money at their marketing problem…

And when has throwing money at a problem EVER worked?

Mostly never, right?

So look, if you have a proven funnel, a proven offer, a proven lead magnet, proven sales page, etc. and you’re simply looking for someone to do the mechanics of scaling that out…

Outsourcing can be a fantastic way to go!

Learning how to do advanced marketing strategies can be extremely time-consuming, and it does take you away from what you do best.

When we were much younger in our business journey, we had a low ticket offer that ALWAYS sold at high conversion rates.

We had a sales page that was dialed in, and we knew our audience extremely well.

Knowing this, and knowing we had scale potential with this offer…

We paid a HUGE sum of money to hire THE Facebook Ad Experts in the world for a 2-day workshop.

Legit, like the people who wrote the book on Facebook Ads. (see my previous point about hiring the best and paying their worth)

In any case, over the next 48 hours, they helped take our PROVEN message and offer, and wrap that up into an ad campaign that went on to make nearly 30,000 sales, and generated millions of dollars.

It helped us avoid months, if not years, of having the learn EVERYTHING they knew about Facebook Ads…

And got us a massive ROI.

But MOST, like 99% of business owners, are not at that place (yet!).

In fact, several other business owners at that same Workshop didn’t get NEAR the results we got…if they got results at all!

And it was because they were looking to hire them to wave a magic wand.

Sorry to say, it simply doesn’t exist.

Some Marketing Agencies are wise enough to recognize when you’re not an ideal customer, and they’ll flat-out tell you you’re not ready for them to work with…

Should you be so lucky.

But the key here is to lay a strong foundation.

If you decide to outsource at that point, at least you’re giving them a fair shot at success and not just dumping your marketing probs on someone else.

Create Content for Social Media Fast

3. Getting you “results” at any and all costs is not a good strategy

Have you ever followed the White House on social media?

No matter what’s going on, they’ve got a spin team with fancy graphs and cherry picked data showing what a wonderful job is being done.

Much the same, Outsourced Marketing partners are going to do whatever they can to show you “results”.

“We’re getting 22 cent clicks on this ad!”

“We’ve driven 500 new leads for your business this month!”

“This creative is getting high engagement!”

Whatever the narrative, the marketing agency is going to tout any and all wins to keep you, the customer, happy.

But what if those cheap link clicks or new followers to your account aren’t becoming NEW customers?

Or what if they’re not even in your serviceable area!?

True story…

I had a mentee of mine back in that day that got “marketing” advice to run ads to some random country no one had ever heard of.

His point was they had a uniquely high rate of following your account and boosting your follower count…

Making it seem like your business was all the rave!

But here’s the problem.

The engagement rate was trash on the actual posts from the account.


Because a service business in Atlanta, GA wasn’t RELEVANT to people in some random, African Country.

And, as a result, they ended up having to start a new page because they pretty much torpedoed the one they had doing this strategy.

Meta has smart algos…

And they can detect shady tactics.

Same goes for Ad Accounts.

If you do shoddy practices, you may get some “cheap results”, but it’s likely to eventually catch up with you.

And unfortunately, MOST of the time when it does catch up to you, the marketing agency is already long-gone, and with your MONEY!

Now look, again, not ALL marketers out there are sleezeballs.

Like I said, MANY are fantastic and provide a wonderful service.

But if you have NO clue about what GOOD marketing practices look like, and you just hire someone to get you “results”, the scenarios I’ve outlined here are hardly the worst I’ve seen.

In fact, I myself have even fallen into the trap of getting lazy with my marketing.

Like many business owners before I learned marketing, I outsourced my Google Ads to the guys that were doing my website and had recently expanded their services.

$20,000 later I realized they were accidentally sending traffic to the wrong link…

And people were seeing nothing but a big, fat, 404 Error page.

$20,000 down the drain.

And do you think the agency gave me a $20,000 credit to accommodate for the error?

Don’t let that be you.

A good house is built on a firm foundation, not on sand.

And if you don’t know at least the basics of good marketing while having a system already in place and an idea of what you want an outsourced partner to work with you on…

It’s probably not the right reason or season to outsource.

Related: I Don’t Have Time Or A Team To Create Content, What Do I Do?


But hey!

I don’t want to leave you with doom and gloom, and a bunch of questions about what the heck you ARE supposed to be doing.

So my business partner and I put together this free resource for you!

It’s going to teach you how even busy business owners can build a solid Sales and Marketing System in an hour (or less) without having to get a PhD in marketing.

And you can sign up to check this 15 minute video out using the form below!

See you on the other side!

And hey, let me know, what was your BIGGEST Aha moment in this episode?!

Comment below, or tag us on social, we’d love to hear from you!

IG: @kimannjimenez and @heycmh!

Until next time!

Create Content for Social Media FASTER

Create Content for Social Media FASTER

Did you know 1 in 5 entrepreneurs are spending up to 7 HOURS per day either on social media or creating social media content for their business?

And the average amount of time spent per day is still a WHOPPING 4 hours.

In fact, any time we try to talk to business owners about literally ANYTHING other than creating content, it’s met with resistance.

Not because they aren’t aware running a business involves more than just creating content…

But rather because they are running around like crazy just trying to KEEP UP!

Social media marketing has become such a competitive landscape today.

When we started way back in 2011, it was completely wide open.

Funny story, but people truly didn’t even understand what we did.

Often times, they would say things like “so you play on Facebook all day?”

Fast forward 12 years and now you HAVE to create content to get ahead.

It’s not longer optional…

It’s how the market will perceive your entire brand.

One look at your tiny social media following and people are already making assumptions about your success as a company!

Crazy, right?

Create Content for Social Media Fast

Here’s another quick piece of info for you…

Over 90% of business owners are now engaging in content marketing…

But only 11% feel they are doing it WELL.

You see, we’ve reached critical mass now, as mentioned.

But what happens next is the rise of sophistication.

This is how EVERY market progresses.

First you have a few early adopters setting the new trend…

Then you have a wave of mass adoption…

Then you have to level up your game to cut through the competitive landscape.

Now, this last part is critical.

Because it’s usually where the subpar folks give up and drop out.

They don’t see results so they swim to another part of the pool…

Or find a new pool altogether.

We’ve already seen this happen where people have moved their attention to other platforms…

Or they’ve become “Creators”…

Or worse, they just settled back into their 9-5.

If you’re like us, those two outcomes are not a possibility…

So it’s time to level up your Content Creation game!

And the first step in leveling up in ANY area of your life and business is to identify problem areas that need to be addressed.

In this case, the time it takes entrepreneurs, as mentioned, is the clear problem here.

There are enough tools out there (like Canva) that have solved the creative problem…

And social media has made it easier than ever to post seamlessly.

So what can we do to create content FASTER in order to spend more time serving our clients, making more money, building our team, and (hopefully) having more free time back in our lives?

Let’s dive into it!

#1 Focus on Pillar, Long-Form Content FIRST

See what you’re reading here?

This is long-form content.

Now the kicker is this…

Can you imagine how much micro-content (smaller pieces of content) we can create from every line I’m writing here right now?

Sometimes dozens, if not more, and in MULTIPLE formats.

Maybe you create some awesome quote posts or carousel posts for Instagram…

Or maybe you can create a pin for Pinterest that links back to this same article.

Maybe when I’m done writing this, I can grab my phone and quickly record myself covering some of the content I’m writing in quick, 15-second clips to upload to Kapwing for captions, and then post as Reels on Instagram or Shorts on YouTube.

Now, here’s where the magic happens…

Because this article you’re reading doesn’t just live on Social Media for 24 hours (or less!).

We have blog articles like this one you’re reading that drive traffic and convert leads for us for YEARS, and sometimes continue to perform better over time!

So what you’re doing is creating an awesome piece of content that ranks, finds and nurtures leads, AND gives you an awesome content bank to be able to quickly pull content from to post on Social Media instead of constantly having to come up with new stuff on the fly!

#2 Consider Batching Content Ahead of Time

Speaking of not coming up with stuff on the fly…

Remember back in school when you put off your projects or assignments until the last minute?

Stressful stuff, right? #Guilty

But if you had just planned in advance, you would have slept much easier the night before it was due.

Some theory applies here.

There are ample tools out there (like CoSchedule, Buffer, or Later) that allow you to upload content and schedule it automatically on the desired publishing date!

For example, if on Monday and Friday of every week, you intend to post a Reel…

You can create two quick videos from your article (like this one), add them to Kapwing to automatically add Captions to it, and then schedule it for next week!


There are two pieces of highly relevant content off the book, and it likely took you less than 20 minutes to do the entire process.

Now grab a couple of lines you think will resonate, and create some static posts like a Carousel, fill those in to schedule on Tuesday and Thursday, and your content week next week is nearly finished!

The pros will schedule a month (or more!) out in advance, but if we can get you up to one week ahead of time, that’s a great start!

Create Content for Social Media Fast

#3 Consider a Part-Time VA (Virtual Assistant)

It simply amazes me how FEW business owners take advantage of the wonderful benefits of having a VA.

We’ve hired countless Helpers (what we call our VAs) from The Philippines over the years, and have had an amazing experience.

In fact, this very article you’re reading has been styled by one of our very own VAs!

Point is, it’s FAR more accessible than most think…

And outside of hiring your tools (meaning building your tool stack), it’s probably the next most important hire for your small business.

For as little as $3-$5/hour, and even as little as an hour or 2 of work per day, a VA can take mountains of work off your plate.

Many of these people are ONLY looking for Part-Time work, as they already have a full-time job or work part-time for other business owners like you.

There are thousands upon thousands of these people out there, and not just limited to The Philippines (although that’s our favorite).

Now, that entire process I told you about…

Creating long-form content and then splintering off micro-content for Social Media.

You can (and should) ONLY do the long-form part, and then hand it off to a VA to create the micro-content for you, as well as schedule it on your social channels.

I would say nearly 90% of what you see us post on social media is VA-generated content but from our original, long-form content.

This maintains the integrity of your post because it originated from your own brain, but takes the nuance out of having to create EVERYTHING yourself.

In our own process, our VAs create a slew of micro-content, we read and approve it, and then it’s scheduled.

Simple. Easy. Effective.

As all the systems in your business should be.

Related: 10 Highly Engaging Social Media Post Ideas To Crush Your Content Calendar


And hey, if you’re ready to take the next steps and start building our your own content creation system in your business…

Check out our Content Calendar Template.

It’s a 100% free download you can use to start planning our your content, and posting schedule.

Whether you’re planning to do all of your content yourself or move towards bringing on a VA, this template will get you started on the right track!

Can’t wait to hear how it works for you!

And tag us on social with one of your brand new amazing posts so we can see how awesome you are!

IG: @kimannjimenez and @heycmh!

Until next time!

Stick it to big tech

And get my#uncensored opinion on business, marketing, and current events.
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