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How To Create Content Calendar That Kicks Butt (Free Template)

How To Create Content Calendar That Kicks Butt (Free Template)

If you’ve ever struggled with creating content consistently, the first step in fixing that inconsistency is to know how to create a content calendar that kicks butt.

And in today’s episode, we’re going to arm you with everything you need to know. Plus, we have The Ultimate Content Calendar Template (it’s totally free) so you know exactly how to create a content calendar that helps you stay consistent, and on top of your marketing.

So what exactly is a content calendar and why the heck do you even need one?

If you’ve ever wondered what to post on Instagram, ran out of blog topics, or flat out had no idea what to post on social media, (nobody has time for that), you need a content calendar in your life, my friend.

Content calendars help plan, organize, and schedule every single piece of content you publish online.

It’s that content hub where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business.

So if you’re reading this, I’m willing to bet you don’t have a system in place to organize and repurpose your content just yet.

And that’s okay! We’re going to nail this together.

It’s time to ditch the cycle of inconsistency with your content and learn how to create a content calendar that seriously kicks some butt.

Because here’s the deal, this whole content marketing thing takes time, a lot of it. And if you’re not strategically systematizing your process and squeezing your content for all it’s got, you’re missing out on lots of engagement, traffic, and leads.

Imagine being able to (finally) plan every piece of content that will be published online across the board for your business in advance.

Having a bird’s-eye view of your content enables you to anticipate what is coming down the pipeline so you can get really strategic with the content pieces you publish and leverage your content to attract more engagement, more traffic and increase your leads.

That’s what a content calendar can do for your business.

It’s the first step in building the foundation of what should be your content marketing system.

So let’s get into the whole process of how to create a content calendar that actually works.

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HOW TO CREATE A CONTENT CALENDAR IN 5 SIMPLE STEPS

Let’s get into then itty gritty of how to create a content calendar that kicks butt, cuts down your content creation time, and helps you apply a strategy behind your content.

Here’s how it works…

how to create a content calendar

STEP #1: SET MONTHLY & QUARTERLY GOALS BASED ON YOUR PROMOTIONAL CALENDAR

So this is the BIGGEST mistakes I see online entrepreneurs make when it comes to nailing how to create a content calendar strategically for their business.

And that’s totally understandable because this whole content creation thing doesn’t come with a handbook (which BTW, is why we’ve taught over 30,000+ small businesses how to create a content calendar system inside our course).

Instead of stressing about what to post, take a step back and analyze your promotional calendar. 

Don’t have a promotional calendar? No worries.

Just think about what you’d like to sell more of this month.

Do you have a new product you want to release? Need to fill one more spot in your client roster?

When are you going to be re-launching that online course? How soon do you need to start teasing your new challenge? Are there a few weeks you need to focus on list building to promote your services?

These details matter because marketing is all about building relationships while reverse-engineering the sales process.

The whole point of content marketing is to… market and sell your offers. 

But so often we’re just doing content without the marketing part.

Your content should deepen relationships with your readers and lead them through to the next step in their journey to becoming a customer seamlessly.

When you are clear on what you are promoting and to who, it’s easier to reverse-engineer your content marketing so that everything you publish online works in unison to help you CRUSH your business goals.

But we seldom think of our content that way, do we? And it's not anyone's fault... We've been conditioned to blindly chase after the followers, the likes, the comments with zero strategy or intention. 

So pull out a piece of paper (or your handy task management tool… I love Trello & Clickup) and jot down your monthly and quarterly goals.

Here is an example…

July Goals:
1. Prep our email list for my new product launch by publishing a three-part blog series on self-esteem. 
2. Grow our email list by at least 500 new subscribers by promoting my new lead magnet.
3. Promote my 1:1 life coaching services & fill out 3 new spots.

Now that you know what your goals are, you can start filling your content calendar with posts that move your followers to respond by engaging with your content, download your lead magnet, book that discovery call… etc.

For example, based on the goals we outlined together above, I would make sure to create the following posts to add to my content calendar:
#1. 3 blog posts on self esteem (research and create the titles)
#2. 2-3 posts that add value and promote each blog post on social media
#3. 1-2 emails for each blog post to send to my list
#4. 1-2 weekly posts on social media promoting my new lead magnet
#5. 3-5 emails promoting my coaching services to fill our those 3 new spots
#6. 3-5 posts (or more) promoting my coaching services on social media
#7. 10-15 posts for social media around the topic of self-esteem that add value and engage my audience directly on the feed.

Remember, this is just an example. You should expand this list if you have the resources to do so, or simplify it dramatically if you’re just getting started.

The idea is just to learn how to create a content calendar with intention, a strategy, and clear goals that move your business forward so you don’t get stuck in the content hamster wheel pumping out content ‘because you’re supposed to.’

how to create a content calendar

STEP #2: ORGANIZE YOUR CONTENT INTO BUCKETS OR CATEGORIES

I learned this strategy 10+ years ago when I was a social media manager it changed my life.

Creating “content buckets” (or categories) for your posts can really help you stay focused on your overall strategy but also save you tons of time when you sit down to create your content.

So here’s what you do…

Figure out what kind of posts you want to create…

If the answer is ‘I have no idea’ check out our brand new Content Starter Kit for 90+ days of caption starters, post ideas, and a ton of templates to keep your audience at the edge of their seats, and never have to worry about what to post again.

I find it a lot easier to start with long-form, original content where you deliver massive amounts of value on a consistent basis.

Usually, your long form content falls under any of these channels: a blog, a podcast, a live video show, a newsletter or a YouTube show.

In our business, our blog is our long-form content channel and we also create YouTube videos + a Podcast to enhance our blog content and distribute it to a bigger audience (+ we send out an email to our subscribers with new content as well).

But you don’t need to start with all of these (we sure didn’t!). Pick a single long-form, content channel and go all in.

Once you are clear on your long form content channel, it’s time to run through the same exercise and jot down your content buckets, but this time for your social media channels.

Remember, content buckets just help us group post ideas and act as blinders so we’re not posting random content that isn’t relevant for our business.

For example, your content buckets could be:

  • Blog posts
  • Videos
  • Quotes
  • How-to’s
  • Behind-the-scenes posts

Figuring out what these content buckets are is simple. Go back to your social media posts and pay attention to what has been successful in the past.

Are you getting a lot of engagement when you post behind-the-scenes photos or reels on Instagram? Put “behind-the-scenes posts” on your content buckets list.

You can also look at the highest performing posts from your competitors’ social media posts and get ideas of what your target market likes to engage with.

But if you’re just starting out, don’t be afraid to experiment and try new content buckets.

how to create a content calendar

Next, figure out which long-form content topics people are already searching for.

You can use tools like Google Analytics, Ubersuggests, and SEOMoz to determine which topics get the most amount of traffic and engagement in your specific niche.

BONUS: Use Buzzsumo to figure out what specific topics in your niche or industry get shared across the web more frequently.

Have a brainstorming/research session and create a list of 20+ long-form content topics so when it’s time to sit down and actually write your blogs, outline your podcast or script your videos, you don’t have to waste time staring at a blank page and a ticking cursor.

Finally, create & schedule a bunch of these content buckets and long form content posts in bulk. This will not just save you time and energy, it will laser-focus your strategy.

Need a little a visual? Back to the content buckets.

Here is how I organize my own content buckets, but remember that you can create as many categories as you see fit, always keep your fans’ interests and positive reactions with past content in mind.

In other words, make them your own.

MY SOCIAL MEDIA CONTENT BUCKETS

Blog Posts

If you have one (and everyone should), this is where you get to communicate with your readers and really showcase your know-how & expertise.

Remember that you always want to send your fans and followers back to your website, and get discovered through SEO (search engine optimization). Use these posts to build your traffic and grow your email list.

Inspiring Content

You know the feeling you get when you see an image quote or read an article that really hits home?  Your fans and followers want to feel it too.

So share inspirational content with your fans and followers, if you think it will empower them.

Questions

These are great conversation starters.  

By asking questions that are easy & fast to answer you’re breaking the ice with your fans and encouraging them to converse about topics that interest them.

Tips & Tricks:

This is probably one of my personal favorites.  Create short tidbits of insights, advice, or tips that can be helpful to your audience. You can start off by answering some questions you get asked the most by your current clients.

Other People’s Content

It’s virtually impossible to create all the content your audience is interested in all on your own (unless you’re a publication)  so show fellow industry leaders some love & share their content with your audience whenever you think they’ll find it helpful.

This process is just content curation. You’re going out there and curating some of the best content to showcase on your own social channels.

Contests & Giveaways

These can help build buzz about your products and get people talking about them.  Get really creative and you’ll be able to leverage contests and giveaways really efficiently.

Promos

Of course, you want to sell your product but there’s an art to doing so.  You should never be afraid to sell on social media, but always make sure that you’ve given enough free value away first.

Everything Else

This includes photos of yourself or your team, behind-the-scenes action, a photo of your cute puppy… you get the point.

I like to leave space for creativity and anything that just pops into my head and that way my content stays fresh and relevant.

STEP #3: DETERMINE YOUR FREQUENCY

Okay, now that you have your content buckets outlined, how often should you be publishing these pieces of content?

Frequency is key in perfecting how to create a content calendar for your business. So for your long-form-content channel, I recommend publishing at least once per week. That’s a great starting point.

That’s, one new blog post, YouTube video or Podcast. If once per week just feels like too much, start with 2 per month and work your way up.

As your long-form channels grow, and you get better at cutting down your creation time, you can experiment with a higher frequency.

But in my experience, 1-2 original content pieces per week is a fantastic start.

What about social platforms? How often should you post on those?

That’s really gonna depend on the channels you publish your content on.

No frequency works best for every business, so like anything else, you have to experiment with your content marketing.

I touched on this topic in a previous blog, so just to recap, here is a good rule of thumb in terms of the total amounts of posts you should be scheduling each week:

  • Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
  • Twitter: 6-10 times per day (sometimes more often if it works for you).
  • Pinterest: 3-10 times per day (you don’t want to overdo it with your followers).
  • Instagram: 4-7 times per week on the feed, daily in stories.
  • TikTok: 1-4 times per day
  • Telegram: 1 time per day (play with the frequency).
  • LinkedIn: 1-2 time per day (you can increase, but test the frequency)
  • YouTube: Weekly or more often if you can.
  • Blog: Weekly or more often if you can.
  • Podcast: Weekly or more often if you can.

Here are some tips you can use to plan out the frequency of your content.

  • Stagger your posts so your content stays fresh and varied.
  • For every self-serving post, make sure there’s another post that delivers amazing value.
  • Experiment. With time, you’ll figure out the frequency that works best for you.

STEP #4: CHOOSE YOUR FAVORITE TOOL

Are you starting to see why understanding how to create a content calendar that’s strategic, and keeps your audience front and center is so key for nailing your content marketing?

I hope so!

Now that you are ready to create a content calendar system for planning, creating and publishing epic content everywhere, it’s time to get to the tool part (my favorite!).

Choosing the right content calendar tool for you really comes down to preference and functionality (aka use what works for you, homie!)

Paper Calendars

If you’re a little old school and you love managing your tasks on paper, then reach out for your favorite content calendar. Although, honestly, I don’t recommend it long-term because content requires a lot of touch points and it’s hard to keep track of them on a physical tool.

CoSchedule

This tool is the bomb.com.

Personally, it would be very hard to go back to any other publishing tool because CoSchedule just makes this content calendar thing easy-peasy.

Why do I love it so much? CoSchedule brings together your long-form ting content and your social media posts under one roof. Not only can you publish your blog and social media content using this tool, you can actually plan and edit your newsletters, video scripts, podcast episodes and more.

Plus, their drag-and-drop features make it extra easy to plan, organize and schedule all of your content in advance.

Did I mention they have a dope WordPress plugin? It integrates seamlessly to help automate your blog publishing process.

But you don’t need WordPress to use it, which is a beautiful thing.

I am obsessed with this tool and my team uses it on the daily to do the following:

  • Plan for and schedule my blogs in advance.
  • Schedule and publish content to Facebook, Instagram, Pinterest & more.
  • Collaborate with my team.
  • Keep my video shoots organized.
  • And so much more…

If you want to learn a little bit more about CoSchedule, I have an entire video episode on this blog post that walks you thorugh it.

Trello

Trello rocks. It’s designed to be a task management site, but it’s so versatile, it can function as pretty much anything.

From content calendars to wedding planning, you can pretty much do it all on Trello (at least I have).

Easily manage your entire content/editorial calendar on Trello or just choose to plan your social media content.

Now, the major disclaimer: Trello won’t push out your content (meaning actually publish it), unless you’ve synced trigger based app like Zapier or IFTTT. And we developed custom done-for-you recipes that help you push your content from Trello to your favorite content scheduling tool in one click inside The Content Calendar System course.

One of my favorite features about Trello is that it has a built-in calendar so you can see all of your content at a glance.

Take a look at individual cards. You get to add copy, attach images & files plus add checklists, assign users and engage with team members to discuss details.

The labels are also fantastic if you’re visual like me. I love color coding my posts like a total maniac.

Trello, of course, also integrates with various tools like Google Calendar. Which leads me to my next tool…

Google Calendars

Google calendars are free and absolutely functional when it comes to creating your content calendar.

Although there aren’t as many features included, it’s a great alternative.

Simply create a new event for each content piece and color code them. You can also attach images and files to individual events if need be.

One feature I like is being able to create several calendars to categorize content types. For example, you could have a separate calendar for blog posts or Facebook content.

Then, you filter off the view to only see specific content categories or see everything that is scheduled at once, which is fantastic.

Of course, Google Cals are not designed to publish your content, but with a little configuration from our good friends at Zapier and IFTTT anything is possible.

Google Spreadsheets

The perfect way to stay organized with a simple, but powerful content calendar. I love Google Spreadsheets (or any spreadsheet) because they’re simple enough to get the job done quickly and you don’t always need an internet conenction to access them.

That’s why our newest version of The Ultimate Content Calendar Template is an interactive spreadsheet you can customize yourself (and we you can even use it in Excel or Numbers).

ClickUp

We’ve been ClickUp fanatics for a while now, and it’s what we’re currently using to plan all of our content. We’ve grown quite a lot the past two years, and we needed way more functionality than what Trello could offer to create a hyper-dynamic advanced content calendar and productivity workflow.

I love we can organize our posts in almost infinite ways with their Airtable-like table view, add tags, write captions, and collaborate on each post as a team seamlessly.

Their calendar view is pretty slick too, and if you prefer lists, they have that too. ClickUp has so many views it’s absurd, and with integrated automations, built-in docs, and a litany of advanced features, it’s the tool I recommend most often for folks who have a team.

Want to finally stay consistent with an endless stream of social media post ideas?
Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Starter Kit & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

STEP #5: CREATE YOUR CONTENT CALENDAR

Okay, superstar. You’re prepped to start scheduling content in your shiny new content calendar systematically.

Start by importing your long-form content pieces (blog posts, podcasts, etc.) that will set the theme and the tone for the rest of your content (aka newsletters & social media posts).

This is where you can really get creative and do some research (hello SEO + Pinterest + YouTube optimization).

So once you have your long-form content pieces laid out, it’s time to add in your supplemental content pieces (lead magnets, content upgrades, newsletters, etc.).

And finally, add in your social media content.

I like to create content for one channel at a time so I don’t feel overwhelmed. These days my team does all of my social media scheduling, but we still use this same format to leverage our time, energy and get the most bank for our content marketing buck (so to speak).

Bonus: Steal My Content Calendar Template

So you have your content buckets figured out for your social media posts and your content calendar set; it’s time to look at your social promotion strategy.

In other words, let’s figure out how to get the most bang for your buck when it comes to promoting your blog content on social media. 

By now I hope you know you shouldn’t just publish your content once on social media and then forget about it. It ain’t gonna work.

You gotta have a solid content promotion schedule if you want to get the most amount of eyeballs on your awesome content.

So here is the schedule I use:

OVER TO YOU

So there you have it. How to create a content calendar that kicks butt!

I can’t wait to hear how you set up your own content calendar, so leave a comment below and let me know if you have questions.

See you in the comments section!

Xx,
Kim

My #1 Tip to Boost Your Cashflow!

My #1 Tip to Boost Your Cashflow!

Ever find yourself wondering,

“How do I turbocharge my cash flow?”

“How can I attract more clients and increase revenue streams?”

“What strategies can I implement to increase my profit?”

I mean, who wouldn’t want to see those numbers climb, right?

Especially in the wild ride this year, where every business is craving more financial mojo. 

I’ve been having so many more conversations about cash flow—from the DMs flooding in, the lively convos on our website, to the buzz in The Business Lounge

And let’s be real, with everything happening in the world, it’s no wonder businesses are feeling the burn, navigating the twists and turns of a cycle influenced by higher-ups.

But here’s the scoop—I’ve got a cash flow tip up my sleeve that’s sure to help you navigate the ups and downs of business finances with ease

Seriously, if there’s one thing you focus on to supercharge your business this year, it’s this cash flow tip I’m about to drop in this episode!

Let’s get into it!

Related Read: 3 Ideas That Has Helped Me Go From 11 Subscribers To 1M In Revenue

✨ FREE DOWNLOAD! List Building Checklist

Grow Your Email List

Alright, folks, let’s cut to the chase: when it comes to boosting sales, scaling your business, and reaching those lofty goals, it all boils down to two fundamental questions. Buckle up because I’m about to lay down some serious truth bombs that’ll change the game for your business!

I’ve been having SO many convos recently with clients & our coaching members, about cash flow, growing leads & boostin’ up those sales this year!

But 9/10 times when someone tells me they need to boost their sales, I immediately ask two questions.

➡️ #1. What’s the size of your email list?

➡️ #2. Do you have a sales system (like a funnel)?

And 9/10 times the answer is… ”not really…my list is small” or ”I don’t have one” and it’s almost ALWAYS a ”NO” to the sales funnels question… 😬

But before you hit the ‘snooze-I-already-know-this” button, hear me out!

Here’s an eye-opening revelation: Did you know that the Return on Investment (ROI) for email marketing is a jaw-dropping $44 for every $1 spent? 

Yep, you heard it right. 

Email marketing is the undisputed heavyweight champion of ROI, outshining social media, blogging, and even those flashy YouTube ads. 

And let me emphasize why this matters.

Cash flow is the lifeblood of your business.

Without it, you’re just running an expensive hobby, my friend. (You can’t pay the bills, grow your team, or treat yourself to a well-deserved paycheck).

So, let’s embrace our CEO hats and strategize how we turn our efforts into sales, because, at the end of the day, that’s what keeps our business moving and growing.

And so I want to urge and encourage you and challenge you even to make growing your email list a non-negotiable.

Generate $1 per Subscriber

Here’s a remarkable benchmark to keep in mind: On average, you should aim to generate a dollar a month for every subscriber on your email list. 

Now, I get it, different industries have different rules, but let’s talk strategy. 

Whether your goal is to make $5,000, $8,000, or even $100,000 a month, shooting for the stars is what we’re all about here. We’ve seen ambitious entrepreneurs hit those milestones and beyond.

The key is strategic email list growth.

Now, let’s break it down. If you focus on growing your email list strategically, sending out emails at least once a week, you should be adding subscribers consistently.

Aim for that magic number—your first 1,000 subscribers. It’s an incredible first step toward hitting your financial targets.

Now, I know what you’re thinking. “I’ve heard this a million times.” 

But let’s be real: As online entrepreneurs, we’re often drawn to the next big hack or shortcut.

But guess what? Sustainable success isn’t built on shortcuts alone. It’s about nailing the basics, attracting quality leads, and fostering real relationships with your audience. 

That’s the secret sauce behind building a thriving business.

So let’s dive into a couple of key areas to focus on as you embark on growing your email list this year.

Related Read: How To Get Your First 1k Email Subscribers

Social Media Content Bank

✨ FREE DOWNLOAD! List Building Checklist

Audit Your Lead Magnets

If you’re aiming to grow your email list, lead magnets are your best friend!

Now, you might call them freemiums, freebies, or any other fancy name – but the concept remains simple: Offer your audience something valuable in exchange for their email address.

Now, I get it. You might have lead magnets already, but they’re not quite hitting the mark. 

That’s where auditing comes in. 😉

Related Read: How To Create Lead Magnets That Convert & Design Your Next Lead Magnet With Canva In 3 Easy Steps

So as you audit and contemplate the kind of lead magnet to craft, here are a couple of things to keep in mind.

Know your audience. Understanding your audience boosts the chances of creating a lead magnet they’ll adore. Listen to your audience through various channels – social media, blogs, podcasts, YouTube, or any platform where you engage. Pay attention to comments, shares, DMs, and the performance of your content. What blogs, podcast episodes, or YouTube videos resonated most? These are clues to what your audience wants to learn from you.

Keep it short. We’re living in the TikTok era, where attention spans are short, and time is precious. When crafting your lead magnet, simplicity is key. Think checklists, templates, or quick audio guides – something that offers a swift win for your audience.

People crave answers, not just information overload.

They want a taste of your brand without a huge time commitment.

So, keep it short, sweet, and valuable. 

As you audit your lead magnets, focus on creating something that your audience truly desires. It might take a few tries to find the perfect fit, but persistence pays off. 

After all, it took me several attempts before finding the magic formula that skyrocketed my email list growth (The Content Calendar Template) – and it’s still our most popular lead magnet to date.

So, don’t be discouraged by initial setbacks.

Keep refining until you strike gold!

Have a Content Strategy that Builds Traffic

It’s time to shift your focus to building a solid content strategy that drives traffic to your business.

This is a step many entrepreneurs overlook, but it’s crucial for sustainable growth. 

Too often, we rely solely on social media or ads, hoping that traffic will magically appear. 

But the reality is without a deliberate content strategy, you’re missing out on a massive opportunity to attract your audience.

While short-form content has its place and is fantastic for engagement, I used to be a social media manager, relying solely on it keeps you in a content hamster wheel, constantly creating without building a lasting foundation.

And there’s a smarter way to grow your business. 

Long-form content, optimized for search engines, is your secret weapon.

Platforms like YouTube, blogs, and Pinterest are search-based. These contents have evergreen value. It continues to attract leads and sales long after it’s published.

And I get it—it might seem overwhelming, but trust me, it’s worth it.

By strategically planning your content and optimizing it for search, you’re building a solid foundation for your business. 

No more chasing after clients or experiencing unpredictable cash flow. 

With a strategic content strategy in place, you’ll attract traffic, capture leads, and grow your revenue—all while working smarter, not harder. 

So, get intentional about your content strategy and watch your business thrive.

Related Read: Top 3 Reasons You Should Create Long-Form Content

OVER TO YOU

And there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

You might already heard these concepts so many times, but are you truly implementing them?

Knowing something and putting it into practice are two different things, and I’m here to encourage you to implement these strategies.

And that’s me, calling you out with a lot of love because I want to see you succeed. I want this year to be your best year yet. And that starts with getting real about what’s working and what’s not.

Let’s fix our businesses in a strategic, empowering, and fun way—one that requires less of us and leaves room for more joy and fulfillment.

I hope you found today’s episode helpful. If you did, share your thoughts and leave a comment below! And if you have any questions, don’t hesitate to ask, I’d love to hear them too!

Always remember your God-given calling.

I believe in you, and I’m rooting for you every step of the way.

Un beso!

xx,

Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

How To Achieve Your 2024 Goals with A Practical Action Plan

How To Achieve Your 2024 Goals with A Practical Action Plan

Ever found yourself in that familiar loop of setting fantastic business goals at the beginning of the year, only to watch them fade into the background as life takes over?

I get it!

But don’t worry, because in today’s episode I’m thrilled to guide you through an exclusive exercise from our Prosper Plan workshop, where we’ll not only set intentions for your business but craft a solid, actionable plan to turn those goals not just “dreams” but a “reality”.

Say farewell to unfulfilled resolutions and get ready to ignite the spark that propels your business forward.

It’s time to make this year the one where your aspirations become achievements.

Let’s dive in!

Related Read: Setting GOALS & How To Actually Make Them Happen

You Need To Have A Plan

Having a plan isn’t just a luxury—it’s a necessity.

Without a clear strategy in place, even the loftiest goals can fall by the wayside.

In fact, history has shown us time and again that those who lack a plan are often destined to fall short of their aspirations.

But in today’s fast-paced world, the need for a solid plan is more crucial than ever.

As we navigate through the uncertainties of this year, having a well-thought-out strategy is the compass that will guide you toward success.

Make Your Goals Way More Specific

Specificity is key.

Instead of aiming for vague goals like “more cash flow” or “increased sales,” let’s get down to brass tacks…

…Transform them into tangible, quantifiable goals:

“Generate $10,000 monthly by year-end”

“Boost profits by a solid 10% to 15%”

“Fill up new coaching program by five seats”

“Add 100 new students in my next launch”

If you’re not specific with your goals, it’s going to be really challenging for you to break them down into things that you’re going to work on every single quarter, every single month, every single week, and every single day.

Specific goals will make it easier for you to turn them into actionable plans, giving you a crystal-clear path to success.

Related Read: 5 Goal Setting Mistakes And How To Fix Them

Social Media Content Bank

Make Sure Your Goals Are Actionable

The key to turning those dreams into reality lies in breaking them down into actionable steps.

Let’s say you’re goal is:

Elevate your income from $50,000 to six figures.

Your first step would be…

  1. Draf a profit plan
  2. Understand the numbers
  3. Improve Product or Service

With these details, you can strategically plan your actions.

Need extra launches?

Targeting specific marketing strategies?

Determining how many new leads are necessary?

These become your milestones—actionable tasks and initiatives, breaking down your ambitious goal into feasible steps.

Remember, with clear milestones and focused action, even the most audacious goals become within reach.

Review Your Goals Consistently

Building the habit of goal review into your workflow is super important.

Personally, I struggled with this until I developed The Prosper Plan— a goal-setting and business strategy course, you can step into your year confidently, ready to face any obstacle and achieve your goals no matter what.

Without a structured approach, I found myself chasing myriad ideas, only to feel deflated and frustrated at year’s end.

To ensure you don’t fall into the same trap, schedule regular reviews.

Quarterly, monthly, and weekly check-ins serve as touchpoints to realign efforts with objectives.

For some, a daily glance at goals ensures alignment with daily tasks. Others might prefer a weekly review, aligning their tasks with overarching monthly objectives.

Personally, I’ve found success in weekly goal check-ins, complemented by monthly planning sessions and the introduction of Quarterly Rocks—a new feature of The Prosper Plan framework.

Experiment with different frequencies to find what suits you best.

Related Read: How To Review Your Quarterly Goals

OVER TO YOU

And there you have it!

As we wrap up this insightful journey, remember that turning aspirations into reality requires more than good intentions—it demands a strategic and actionable plan.

By making your goals specific, breaking them into manageable milestones, and cultivating a habit of consistent review, you’re not merely chasing dreams; you’re crafting a blueprint for success.

Ready to thrive? Get The Prosper Plan course or Workbook today and start manifesting your goals into a tangible action plan.

What are you excited about in 2024?

What is the ONE Thing that you’ll implement from this episode?

I’d love to hear your thoughts in the comments below.

Always remember your God-given calling, and know that I’m cheering you on every step of the way.

Un beso!

xx,

Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

Position Your Business to THRIVE Through an Uncertain 2024!

Position Your Business to THRIVE Through an Uncertain 2024!

I’ve got a burning question for you: have you felt the buzz in the air, the dynamic shifts, and the unexpected twists happening in the business world right now?

With an election cycle underway, YouTubers making mass exits, and businesses navigating uncharted territories in a market reeling from inflation, there’s no shortage of shifts happening right now.

Winter is coming for online businesses…

Actually…. it’s already here! And I’m not talking about the weather (although listen, it was 15 degrees in Texas this morning and this tropical girl isn’t ONE bit happy about it). 🤠🥶

What I’m talking about is another type of winter. One that’s already affecting most businesses…

And in case you didn’t know about it, we’ve officially entered a ‘winter’ business cycle. So… what does that mean?

It means it’s harder to sell than it was back in 2020-2021 when the online market erupted and pandemic money was being printed left and right (and hey, if you’ve been doing business for a while online, you’ve probably already noticed).

In fact, last Black Friday alone, most businesses reported over 50% fewer sale than the previous year… And it’s no surprise.

Between interest rates skyrocketing, record inflation, and the shenanigans of an election cycle looming ahead, consumer’s wallets are feeling the pain.

So if your sales have gone down, your launches stalled, or your lead flow is slower than ever… it’s not you AND you’re not alone.

So… what should you do? Should you throw in the towel, call it quits, and not even try?

Is it even possible to still thrive in this economy?

The answer is yes! Yes, it is.

But, (and this is a BIG ‘but’) only if you’re willing to get serious about this ONE thing…

See, you can’t control the economy, election cycles, political instability, or consumer confidence… but what you CAN control is your decision to position your business for serious growth in any economy.

You absolutely have the power to crush it in business, no matter what. Because in every shift in the market, there’s an opportunity to meet your customers’ needs in deeper ways and serve at a higher level.

And that means taking your marketing and sales skills seriously.

Because here’s the deal…

➡️ It’s no longer enough to kindaaaa show up on social media (once in a while), miss creating your long-form content, send an email occasionally to your list, and depend on the Instagram algorithm to get new leads…

➡️ It’s not enough to assume what your market wants, throw a couple offers out to your audience, and hope & pray they work… That may have worked when pandemic money was getting disbursed left and right. But it doesn’t anymore.

You need to have a real plan and an actual content marketing system.

One that helps you know your audience at a DEEP level, keeps you on the pulse of what your market REALLY wants, and helps the RIGHT people find and buy from you consistently.

The difference between business owners who thrive in these times and those who fail is simple: The ones that thrive double-down on their marketing and create incredible products their audience wants to buy.

Those who don’t… fail.

I know that sound harsh, but it’s true (and we don’t have the luxury of sugarcoating reality right now).

Listen, marketing your business the right way is no longer a wishlist item… it’s a necessity.

If you’re going to thrive in 2024, you simply can’t afford to not be a GREAT marketer.

Here are the key areas to focus on this year:

While there are a lot of challenges to contend with in this season, there’s equally just as many opportunities. It’s easy to get distracted with when things are shifting, but instead of getting distracted, choose to narrow your focus in areas of growth.

Steward your platforms, your knowledge, and your skillet wisely and make this the year you lean in to faith.

I know that for me, memorizing ancient scriptures from the Bible that I can write down on my planner, and stick on my whiteboard at the office helps me stay focused on what matters no matter what the new year will bring: the mission.

And that’s to serve our clients and customers relentlessly.

Here are our top blog resources curated to kickstart your year:

We’re sharing our favorite Bible verses for entrepreneurs in a few weeks, but for now, here are three of my favorites:

”For God has not given us a spirit of fear,
but of power, love and sound mind.”
– 2 Timothy 1:7

”For I know the plans I have for you, says the Lord,
plans to prosper and not to harm you,
plans to give you a hope and future.”
– Jeremiah 29:11

17 Though the fig tree does not bud
    and there are no grapes on the vines,
though the olive crop fails
    and the fields produce no food,
though there are no sheep in the pen
    and no cattle in the stalls,
18 yet I will rejoice in the Lord,
    I will be joyful in God my Savior.
19 The Sovereign Lord is my strength;
    he makes my feet like the feet of a deer,
    he enables me to tread on the heights

-Habakkuk 3:17-19

OVER TO YOU

And there you have it!

I hope this was helpful, inspiring, and encouraging for you.

What are you excited about in 2024?

What other changes do you think we’ll see as the year unfolds?

I’d love to hear your thoughts in the comments below.

And as always, I’m rooting for you 1,000%!

Resolve to make 2024 the year you multiply your God-given talents and proper on purpose despite whatever may come.

I know I sure am.

Un beso!

xx,

Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

3 Ways To Make More Money From Your Content This Holiday Season

3 Ways To Make More Money From Your Content This Holiday Season

If juggling the holiday hustle & bustle, while balancing family time, and keeping your business sleigh on track feel a tad overwhelming?

What if you could skyrocket your sales, elevate your leads, and stack up some extra holiday cash without sacrificing those precious moments with your loved ones?

It’s a season of joy, laughter, and creating magical moments. For us here at Kim + Co. it also means celebrating the Advent of our greatest hope, Jesus’ birth! Kind of a big deal…

Christmas is my favorite season of the year, but it’s also the busiest. Between multiple promotions, and family events it can get crazy.

But hey, who says you can’t turn those moments into a business win? We’re talking about leveling up your sales game, mastering the art of content creation, and doing it all without the overwhelm.

Over the years, as a team, we’ve figured out how to balance marketing our business and closing sales while also maximizing our off time with our family and friends.

In this episode, we’re diving into three game-changing strategies to not just surviving but thriving during this holly-jolly time of the year.

We’re talking about three game-changing ways to boost your sales, ramp up those leads, and sprinkle a little extra holiday cheer on your bottom line.

Whether you’re a parent caught up in the whirlwind of kiddo activities or someone soaking in the joy of festive gatherings, we’ve got your back!

So, let’s slow down, savor the season, and learn how to leverage your content creation superpowers. This isn’t just about business; it’s about striking that perfect balance between your family, friends, and your thriving business.

Because why stress and burnout when you can make sales from the content you’re already creating and enjoy the season? 🎄🎅

Let’s dive into it!

Related Read:

#1 Mention What You Do More Often.

How often do you find yourself scrolling through social media, expecting the next big sales pitch to jump out at you? It’s like a reflex, right?

We often believe that every post, every story, and every piece of content has to be a grand showcase of our products or services. Well, what if I told you there’s a more casual, intriguing way to let your audience in on what you do?

I call it Stealth Selling. It’s not about bombarding your audience with elaborate pitches; it’s about seamlessly weaving your business into the fabric of your everyday content.

Why does this work? It’s the magic of curiosity loops. Instead of giving away all the details upfront, you create a sense of intrigue. Your audience starts wondering, “What’s behind those custom ornaments? Who’s this client they’re servicing?” And just like that, you’ve sparked curiosity.

Now, where do you drop these subtle hints? Anywhere and everywhere your content lives—Instagram reels, YouTube shorts, stories; these are your playgrounds.

The beauty of stealth selling lies in its simplicity. You’re not trying too hard; you’re just being real. And your audience will appreciate that authenticity.

But what about those new to your world? What if they’re scratching their heads, wondering, “What in the world is the Business Lounge?” Fear not! Through your content journey, they’ll discover more. Maybe they’ll shoot you a message, slide into your DMs, or simply follow along. It’s all part of the curiosity loop.

And here’s the real magic—by casually mentioning what you do, you’re not just selling. You’re inviting people into your world. Those who resonate with your story will naturally want to know more.

The brilliance of this approach is that it’s not about shouting from the rooftops; it’s about creating a buzz that peaks curiosity. It’s an art form—a way to make your business an irresistible mystery waiting to be unraveled!

#2 Show Behind-the-Scenes

Showcasing your service, product, or program doesn’t have to be complicated. Whether you have a physical product, program, or service the key is to invite your audience behind the scenes.

Now, I get it—sometimes, it’s tempting to think, “I can’t demo my digital product like unboxing a physical one.” But hey, there’s a universal language that transcends the digital-physical divide: showing behind the scenes.

Take a service-based business, for instance. If you’re a roofing company, grab that camera (safely, please!), and show us the real deal. Share snippets of what it’s like to be up there, tackling projects, and giving your clients a new perspective.

How do you handle client requests for new designs if you’re a graphic designer? Bring your audience along on the journey. Share snippets of your creative process, the collaboration, and the joy of delivering a stellar outcome!

If you’re a fitness coach, give us a glimpse into a session with you. What’s the energy like? How do you engage with your clients? It’s all about transporting your audience into the experience, helping them envision what it’s like to work with you.

And for those of us in the digital product realm. Take your audience on a virtual tour. Screen share becomes your superpower—walk your audience through the app, showcase features, and create an instant sense of relatability. Make them feel like they’re right there, exploring alongside you.

These behind-the-scenes glimpses serve a powerful purpose. They allow your audience to imagine themselves in your world, working with your team, asking you questions directly, and experiencing the benefits of your products, programs, and services. These elements are the building blocks of a genuine connection, especially in the dynamic world of social media.

So, simplify your marketing, and show behind the scenes!

Make your content a relatable journey, whether physical or digital. It’s time to strip away the complexity and let your audience experience the authentic, uncomplicated story of what you do.

make money from content

#3 Be Your Own Sponsor

Now, the final tip is what often gets overlooked but holds the power to transform your passion into a thriving business. It’s time to be your own sponsor! 

As creators, we often focus on promoting other products, but have you ever thought about turning the spotlight on yourself?

Being your own sponsor means strategically placing opportunities within your content that guide your audience to your sales process.

Whether it’s a blog, a podcast, or YouTube videos, these are prime real estate for promoting your lead magnets, services, or programs.

Think of it as planting seeds that grow into flourishing opportunities for your business.

And for those of you in the podcast world, consider using ad spots to talk about your own products, programs, or services. It doesn’t have to be pushy or lengthy; it’s about gently guiding your audience toward the incredible offerings you have.

At our podcast, we weave multiple ad spots seamlessly into the content, creating a rhythm that engages our audience. It’s a model similar to TV or radio stations, where content and ads work hand in hand.

Extend this strategy to your YouTube videos. Place ads strategically, either within or at the end of your videos, guiding viewers to your lead magnets, services, or programs.

OVER TO YOU

And there you have it!

I hope this was helpful, inspiring, and encouraging for you

Remember, these three strategies aren’t just for the holiday season; they’re your year-round ticket to business success.

So, go ahead, implement these gems, sprinkle some magic into your content creation, and watch your sales soar higher than Santa’s sleigh on Christmas Eve!

As you navigate the holiday hustle, don’t forget to take a moment to soak in the joy, savor the time with loved ones, and revel in the magic of the season.

Running a business is about more than just numbers; it’s about creating a life you love.

Wishing you a season filled with laughter, prosperity, and the sweet success of a well-executed sales strategy.

From all of us at Kim + Co, happy holidays, and here’s to a prosperous new year! 🎉

And hey, if you have any questions, tell me in the comments below, or message me on social media at @kimannjimenez.

Alrighty! Talk in the next one!

Un beso,

xx,

Kim ❤️

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

5 Things You Need To Know Before Starting a Podcast

5 Things You Need To Know Before Starting a Podcast

For a while, everyone and their grandma wanted to start a podcast…

And while that frenzy has died down a little, I’m going to give you my opinion on whether you should or shouldn’t start your own podcast.

Because truthfully, the answer is yes…and also no…and also maybe.

So let me tell you when, how, why and what you should first consider.

Related Read: Top 3 Reasons You Should Create Long-Form Content That SELLS

1. Podcasting unbelievably are turning people into superfans

Look, I love YouTube, but did you know the average watch time is right around 4:00?

Realistically, how many people are you going to turn into superfans of your brand in 4:00?

Podcasts, on the other hand, are (on average) between 35-45 minutes long, with many of them averaging 50% listen time.

That’s madness.

We’re talking 3-5x the watch time on YouTube.

Why?

Because podcast listeners are usually consuming on the go.

They are walking the dog, doing laundry, commuting to work, at the gym, in the sauna…and many other things busy people do.

But you have to be super intentional about sitting down and watching a YouTube video…or even reading a blog! (like this one)

So time commitment is far more active rather than passive.

You get to borrow people’s ears no matter where they are or what they’re doing, and that’s a HUGE plus that does turn people into superfans of your brand…and you can see why.

2. Podcasting is hard to get discovered.

My first podcast, Entrepreneur Hour (now StartupU), was trending in Top 10 in the world under New & Noteworthy for 8 weeks on iTunes when it was launched.

That led to thousands upon thousands of downloads per day almost right out of the gates.

But you know what?

The minute I stopped trending, so began the decline.

Now, to be fair, I retained a ton of folks (and for years)…

But you need new people coming in the door, too!

So eventually, I whittled down to a number that was far less than those peak numbers, and no matter who came on my show, it never peaked like that again.

I’ve had THE biggest names in entrepreneurship on my show…

People like Daymond John, Barbara Corcoran, Grant Cardone, Guy Kawasaki, and HUNDREDS of others that are literal go-to, mainstream names.

Didn’t move the needle.

And I thought my downloads would EXPLODE when I posted those!

Because here’s the deal…

Podcast platforms are not built for Search.

So that means people have to already know who you are, or they’re likely never to discover you.

You could have THE best content on Planet Earth in your show, but if the platform is not built for you to be discovered by new people, it likely won’t matter.

So you need another way to grow your following, and then send people to that medium…

Which is fine, but it does mean having to do 2 (or more) things to accomplish 1…

And that’s assuming the goal is just to grow your downloads (which it shouldn’t be).

3. Business Model misalignment

Look, I love Batman.

I would love to chat all day about comic books and all the Batman lore on a podcast.

But how am I going to monetize that?

Because just as hard as it is to get new subscribers of your show, it’s equally as hard to sell something to costumers if you haven’t thought out how you plan to monetize it.

Brand deals are hard to come by, and they don’t pay much.

In fact, you’re looking at $15-$25 CPMs in most cases, unless you are super niche and/or have a lot of downloads.

That means you make $15 to $25 per ever 1,000 downloads of your show.

And the average number of downloads per podcast episode is right around 141 over the first 30 days.

Sooo…yea.

Those numbers don’t work for me, and they shouldn’t for you either.

And the affiliate numbers aren’t THAT much better.

So if you ARE going to start a podcast, you need to map out first how you plan to grow your audience via other means of discovery…

And THEN you need an actual business model that your show is built around.

4. Podcast Listeners are BIG Earners

Data is hard to come by for podcasts, which is a big negative in the industry, but for all intents and purposes, here’s the most trustworthy I’ve been able to find.

Over half of podcast listeners have a full time job, with nearly 20% earning between $100k-$200k Annually.

Now, those numbers are skewed lower than they used to be as a younger crowd has adopted podcast listening…

But it’s still promising.

And anytime you put people with money in front of your content for the length of time people usually consume podcasts…

Good news for you.

In fact, it is one of THE #1 sources we’ve used to not just create superfans, but turn them into big superfan spenders with us.

Many of our top paying customers of all time have cited they became superfan customers and high spenders as a result of listening to our podcast.

They maybe FOUND us via YouTube, our blog, or social media…

But they quickly become podcast listeners and superfans after that.

5. Podcasting is EASY to get started.

Realistically, I could help someone start a podcast in about an hour.

I’d run with them to Best Buy and grab a basic, AudioTechnica USB microphone…

I’d sign them up for a Libsyn Hosting Account (for as low as $5/month) and enter in show info.

We’d create nice cover art from a template on Canva.

We’d record on a built-in software on most computers.

We’d upload the audio file and new cover art to Libsyn.

We’d submit the show for approval with Apple.

And within days (sometimes sooner) your show is live!

You wouldn’t need anything fancier than that.

No professional lighting, no camera, nothing.

Just a computer and a basic mic is all the hardware you need.

I actually recorded my first 10 or so episodes in my closet because there was no echo in there.

True story.

And that should definitely be a factor for you as a business owner or marketer.

OVER TO YOU

Here’s my final verdict for you…

IF you have a traffic source to your website already, and are growing your email list.

And IF you have a business model already that you plan to use your podcast to promote…

Then adding a podcast is a no-brainer.

But the goal is to make it work for your business, and think about nurturing your audience…

Not to become the next Joe Rogan…

And hey, let me know, what was your BIGGEST Aha moment in this episode?!

Comment below, or tag us on social, we’d love to hear from you!

IG: @kimannjimenez and @heycmh!

Until next time!

Content Calendar Playbook

Want to finally stop ghosting your audience for good?

Get over 200+ caption starters & done-for-you social media post prompts by Snagging my brand new Content Calendar Playbook & get over 50 pages of templates of exactly what to say to keep your audience engaged consistently!

Should you pay for Facebook Ads in 2024?

Should you pay for Facebook Ads in 2024?

“Facebook is for BOOMERS!”

“Nobody is on Facebook anymore!”

“Facebook Ad costs are just TOO expensive now!”

These are things we hear all the time…

And rightfully so.

Marketers have definitely completely shifted their efforts to other platforms like Instagram and TikTok.

In fact, within the last year or so I saw a chart that showed quite a drastic shift in where business owners are spending most of their time marketing.

Off hand, I can’t recall the exact numbers, but it was enough to cause concern for those heavily focused on Facebook, to say the least.

A shift has happened, no doubt…

And Facebook even recently showed their first ever decline in overall users back in 2022.

More importantly, it’s obvious Facebook, as a platform, is no longer the company’s primary focus.

But does that mean it’s not a viable marketing platform?

ABSOLUTELY NOT!

In fact, I’m going to tell you why it might just be more viable than EVER, depending on who and how you serve.

Related Read: How To Know If Your Business Is Ready To Run Facebook Ads

Less Marketers means less people crowding the Auction Block

For those that don’t know how Facebook Ads work…

Everything is done via an auction.

In other words, you submit your ad for approval, and your ad gets in line with everyone else.

Now, if you are targeting the SAME audience(s) as other players in your market…

Your costs are going to reflect that.

It’s like if multiple people were bidding on the same car at a car auction.

More demand, more people, limited space on the platform, costs go up.

Now, during COVID (for example), when people were busy clearing out the toilet paper aisle in fear of what was to come, MANY marketers were busy CLEANING UP with some of the cheapest ad costs they had seen in YEARS!

I have friends that reported spending ⅓ to ¼ of their usual ad budget to get the same results.

Much the same is now true today…

While the marketing space had shifted to dancing and pointing on TikTok and IG, savvy marketers are reaping the benefit of what Gary Vaynerchuk calls “undervalued attention.”

Because here’s the deal…

Just because Facebook isn’t THE platform anymore, doesn’t mean it’s a total Ghost Town.

So less marketers and still a MASSIVELY large userbase equals big opportunities for you to get in front of your ideal customers, and to do so affordably.

In fact, we’ve been getting the same ad costs, if not much LOWER compared to when the space was heavily crowded in 2016-2019.

Facebook has gotten FAR less strict

Anyone who has spent a respectable amount of money on Facebook Ads over the years has likely been slapped with a nice little warning about an ad not being approved…

In many cases, you have truly “made it” as a marketer until you get an account outright banned or restricted.

It was very much commonplace back in the day.

And the issue was largely two things:

  1. Facebook KNEW they were THE platform to advertise…
  1. And they ran the Ads platform with AI, which wasn’t as refined as it is today.

Now, which part of these two factors played a bigger role is unknowable…

But both have now changed.

Facebook has to be more aggressive allowing people to spend money on their platform when the company is seeing stock prices drop and money hemmoraging (specifically on the Meta project).

And the AI today has obviously vastly improved from where it was 3-5 years ago.

Add in the fact that you know get preferential treatment AND actual human support with a verified account, and those are huge gamechangers.

The things I see marketers getting away with today, and the things WE are able to run as ads today, would have led to being instantly banned just a few years ago.

As the Social Media Landscape gets more competitive, I expect this trend to continue.

What that means is going direct to sale on your product, advertising for a huge discount, or even just being far more aggressive with your copy and creative are all things that are going to benefit business owners that aren’t “marketing gurus” but still want to reap the benefits of Digital Ads.

Never Outsource Marketing for Your Small Business

If you serve people over 30…you’re still in good shape

Now look, this is more my opinion than a provable fact.

But take a glance at anyone’s phone next time you’re out in public and I can almost guarantee you won’t see someone under the age of 30 scrolling through Facebook.

However, that does not mean it’s a “Boomers ONLY” crowd.

The generation that grew up with Facebook still largely uses Facebook.

Now, has their been decline?

Absolutely…

But many of those folks left Social Media altogether, not just Facebook.

And, more importantly, ask anyone OVER 30 if they use Instagram or anything else other than Facebook.

My guess is you’ll find close to a 50-50 split.

Habits are REALLY hard to change in people’s behaviors…

And these people over the age of 30 are now busy with life, jobs, kids, responsibilities, etc.

Learning a new platform, and one that is a drastic removal from the interface they are used to with Facebook, is simply an undertaking most don’t have the bandwidth or desire to take on.

They login to Facebook still to keep up with friends, family, and (maybe) newsworthy events.

But here’s the kicker.

How many of you had LOADS of disposable income before you were 30?

I’m not saying you were broke…

But you’re probably in a much better financial position now than you were then, right?

In any market, you want to be able to identify what a mentor of mine calls “Players with Money”, or PWM for short.

Sorry, but I don’t want to try and sell to 18-21 year olds that scraping by and struggling to pay rent for their college apartment.

Nothing against them, but that’s not where my ad budget is going to go the farthest.

And truth be told, that could very well be part of the reason why Facebook Ads have ALWAYS (even today) performed better than Instagram Ads.

So look, if you serve 30-60 year old olds, or if that’s your target demographic…

Great news for you!

Not only are ad costs cheaper due to the reason I’ve mentioned here earlier, but you’ve now basically got a pool of your IDEAL customer age range isolated to one place on Social!

As Social Media matures, I expect what I call the Great Online Migration to continue.

Which means the internet is going to continue fracturing into interests, age groups, political leanings, etc.

It’s the natural order of things.

Ancient Tribes did the same thing in yesteryear.

Every single Tribe that grew too large eventually fractured and formed many new groups.

Human behavior is predictable…

As a marketer for your small business, that makes your job EASIER, not harder, to know where your ideal customers hang out online.

And the competition in the marketplace will continue to drive costs down and make for favorable market conditions for the users and marketers.

OVER TO YOU

So, there you have it…

Facebook as a platform isn’t going anywhere, and there’s still more than enough viable, active users between the ages of 30-60 to market your products or services.

I would even say it takes LESS sophistication today than it did when the space was far more crowded a few years back.

My advice is to find a Digital Mentor that understands the landscape and tap in to what they themselves are doing with their marketing efforts.

Marketing success should always be emulated and never just spawned from guesswork.

And if you’re interested in joining our community of business owners that are focused on marketing strategies that actually work…

Make sure to join the waitlist for our Online Marketing Membership, called The Business Lounge.

We’ve served over 32,000 entrepreneurs in over 80 countries around the world…

And we’ve crafted a membership program to make it for more accessible and affordable than what it would cost to work 1:1 with someone.

Spots are always limited, so make sure to snag your spot on the waitlist now.

Happy Advertising!

And hey, let me know, what was your BIGGEST Aha moment in this episode?!

Comment below, or tag us on social, we’d love to hear from you!

IG: @kimannjimenez and @heycmh!

Until next time!

Stick it to big tech

And get my#uncensored opinion on business, marketing, and current events.
 P.S. Don’t even think of joining if you’re easily offended. 😉

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