Nail Your Content, Turn It Into Customers & Make More Money Online

At Kim & Co., we help online entrepreneurs turn their content into customers consistently to
grow & scale their businesses without the overwhelm or having to work harder.

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Ready To Create Content That Actually Makes You Money?

Let’s build scalable content marketing systems that get clients & customers to come to you, instead of staying stuck in hustle mode…

So you can grow a wildly profitable business that gives you tons of freedom without the overwhelm. 😉

 

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5 SECRETS TO CREATING IRRESISTIBLE CONTENT CONSISTENTLY

(Even If You Are Super Busy and Without Having To Spend All Your Time Glued To Your Computer)

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✅ Creating content that’s profitable, not just popular…

✅ Showing up as an entrepreneur vs. an influencer…

✅ Creating content consistently without spending hours on end…

✅ Growing an audience of buyers (not just followers)…

✅ And selling unapologetically without spending all your time in content-creation mode.

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Hola,my friend!

 I’m Kim…

My passion is helping online entrepreneurs leverage practical, profit-driven online marketing that actually makes them money without all the airy fairy fluffy advice.

I’ve been a digital marketing strategist for over a decade, and with two 7-figure startups under my belt, I know all too well how important it is to have your content marketing work hard for you (instead of the other way around).

Around here we’re all about building, data-driven, smart content marketing systems that actually make you money (novel concept, I know!). 

Helping you choose #profitabilityoverpopularity, show up as entrepreneur vs. an influencer, and crush your revenue goals without burning out is our bread & buttah…

 

WHEN IT COMES TO BUSINESS & MARKETING

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(with a whole lotta love).

And because passion, faith and an unwavering commitment to serving you drive everything we do as a company at Kim + Co…

Your success means everything to me & our team, so I hope you find our no-nonsense, truth-telling, counter-culture marketing strategies refreshing, practical, and most of all, unbelievably profitable.

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Stuck In Content Rut? 5 Hacks to Spark Fresh Ideas and Get Your Mojo Back!

Stuck In Content Rut? 5 Hacks to Spark Fresh Ideas and Get Your Mojo Back!

Are you in a content rut right now?

I’ve been there, and it’s not fun.

Whether you’ve lost your spark for content creation, you’re just not feeling it, you’re burnt out from overproducing, or nothing you post is resonating with your audience, I’ve got you covered.

Today, I’m sharing my secret toolkit of 5 tried-and-true ways to get your content mojo back and jump back in the game like you never left!

Let’s get into it!

🔑Snag FREE: Online Success Path

Feed Your Soul / Get Inspired on Purpose​

Full disclaimer: Strategy #1 is my go-to, all-time fave, can’t replace it with ANYTHING else (because it just works!).

Partner with Jesus

Sometimes, it feels like we’re running on empty, right? Especially for us Christians, we know we’re vessels through which God works.

Feeling overwhelmed or burnt out often comes from operating out of an empty vessel.

We need to feed our souls, minds, and hearts before we can serve others effectively.

For me, spirituality and faith play a crucial role. While there are secular ways to find inspiration, nothing compares to my relationship with Jesus.

It might sound strange to some, but the connection between a filled soul and impactful content is real. Content is about serving others, providing ideas, inspiration, education, and answers.

Partnering with Jesus brings a next-level activation in our content creation.

Fuel Your Mind

Dive into books, listen to uplifting podcasts, or watch inspiring videos. The right content can spark new ideas and reignite your passion.

Pay for Your Inspiration

Paying for inspiration through these groups offers fresh perspectives and strategic ideas.

While it’s essential to avoid copying others, the inspiration gained from these interactions can significantly enhance your content creation process.

Feeding your soul and getting inspired on purpose is crucial, especially when in a content rut.

Intentionally putting yourself in positions to be hyper-inspired can transform your content creation journey.

Get In Nature

Getting into nature has been a game changer for me.

For me, one of the best investments I’ve made for my creativity and productivity is having a garden.

For you, connecting with nature might mean going on walks, hiking, or spending time by the lake. If you have the opportunity, I highly encourage you to do it.

I firmly believe that being in nature is something God designed for us, and there’s ample research supporting its benefits, like lowering stress levels and improving overall well-being.

When life and business have you feeling wound up, being in nature can lower cortisol levels and provide a fresh perspective.

Even if you can’t do it daily, try to incorporate outdoor activities into your weekends, especially now during the summer.

Whether it’s with your family, friends, or alone, getting outside in nature can be an incredible source of inspiration for creators like us.

content ideas

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Keep a running list of ideas

Keeping a running list of content ideas has been essential for me, especially during busy seasons in our business.

With multiple tasks shifting throughout the day—from coaching sessions to content creation, funnels, team meetings, and strategic discussions with Chris—it’s challenging to come up with fresh ideas on the spot without feeling stuck.

Since my early days managing social media, I’ve kept a continuous list of content ideas.

Whenever inspiration strikes—whether it’s during a walk, in the shower, or while consuming content like podcasts or YouTube videos—I jot down notes immediately.

This could be in my phone’s notes app, a private Slack channel, or through voice notes, which I find particularly useful for capturing ideas quickly and accurately.

For anyone struggling to find ideas, utilizing AI tools like Google search, YouTube search, or Pinterest can be incredibly helpful. These tools can reveal what topics are trending or frequently searched within your industry or niche. For instance, using Google’s autocomplete feature or exploring popular Pinterest posts can spark new content ideas effortlessly.

Additionally, tools like Ubersuggest by Neil Patel are fantastic for generating content ideas based on keyword research and SEO insights. It’s a tool we rely on for optimizing our content strategy and discovering relevant topics that resonate with our audience.

If you’re interested in diving deeper into creating a robust content strategy, consider exploring our Content to Customers Workshop. In the workshop’s first session, we introduce the Content Map, a framework for generating a multitude of content ideas efficiently. Visit contenttocustomersco.com to learn more and start transforming your content creation process today.

Give yourself a content consumption budget​

This is crucial because it’s easy to either overconsume or underconsume content. Surprisingly, underconsumption can be just as problematic as overconsumption.

When we think of consuming content, we often think of scrolling through social media or listening to podcasts.

However, content consumption can also include watching TV, documentaries, reading books, or listening to audiobooks.

The key is to inspire and feed your mind, just like we talked about with feeding your soul.

Setting a content consumption budget means deciding on a specific amount of time you will spend on consuming content daily or weekly. This budget should include both a minimum amount that you need to meet and a maximum amount you should not exceed. It’s about finding balance.

For me, I struggle more with underconsumption. I have to be strategic about my intake. Instead of endlessly scrolling social media, I subscribe to a few select podcasts and listen to a couple of episodes each week. I also aim to read 10 pages of a business book and a spiritual book daily.

Additionally, I check a few trusted websites for tech and business news a few times a week without going down the rabbit hole. Setting a timer can help ensure you don’t spend too much time on one article or platform.

So understanding your habits and setting a healthy content consumption routine can keep you inspired without feeling overwhelmed or distracted.

It’s all about finding that sweet spot where you stay informed and inspired without overloading your brain.

Just Do It

My friend, in the words of Nike, just get in there and start creating. Often, we get paralyzed by the “what ifs.”

I did a whole episode on this—How to get back on social media if you’ve been ghosting your audience for a while.

But the gist is: just doing it is the best way to get back in the game.

We can get so caught up in our heads, worrying about what people will think or if we need a perfect re-entry plan. We tell ourselves stories about how embarrassing it would be to come back and not get much engagement. But these fears are usually unfounded.

Let this be your sign that it’s time to recommit to your content and intentionally pull yourself out of that rut. Don’t worry if this happens to you again in the future.

This is my full-time job, and I still experience content ruts frequently. The difference now is that I know how to get out of them faster.

I hope this inspires you to get back at it, stop overthinking, and start building a solid support system around your content creation. This way, you won’t always have to rely on sheer discipline or wait for the perfect, irresistible content idea to strike.

Just dive in and start creating!

content rut

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Over To You

And there you have it, fam!

I hope these tips help you get out of that content rut and back into a creative flow.

Remember, don’t let the fear of imperfection hold you back.

And hey, if you enjoyed this episode and want to dive deeper into content marketing with me, here are three ways you can work with me.

1. Sign Up for The Profit Class– Get my exact blueprint for turning content and engagement into more clients and customers every day on autopilot, without using ADS. 

2. Listen to The Business Lounge Podcast– Come and listen as we dive deeper every week into Advanced Business and Marketing strategies in the podcast.

3. Join The Business Lounge– Join our membership program where Chris and I coach and train online entrepreneurs on how to leverage proven + practical business and marketing strategies. To level up your business, attract more buyers, and create a business you love.

Before you go, I would love to hear from you in the comments below or on Instagram.

What’s your go-to strategy for getting out of a content rut? Do you have any tips or tricks that keep you inspired and motivated?

That’s it for now.

Love ya!

Un beso!

See you on the next one,

Kim ❤️

Want to start a podcast, YouTube channel, newsletter, blog, or dive deep into SEO? We’ve been teaching entrepreneurs to turn content into customers and build six-figure businesses for 7 years! And we have courses for all these topics inside The Business Lounge. Join the waitlist now!

Google Trends for Content Marketing Research: Tutorial for Beginners

Google Trends for Content Marketing Research: Tutorial for Beginners

If you are posting content and getting crickets, Google Trends might be your new best friend.

Because most (like 99%) of that problem is directly associated with what we call speculative content, rather than researched content.

Research content is qualified, and the best way to qualify is to tap into resources that literally show you what people are looking for on the web.

So, why WOULDN’T you do that, right?

Using Google Trends is like having a GPS for your content strategy (I use this metaphor often).

Imagine driving from New York to Los Angeles without a GPS—sure, you might get there eventually, but it would take much longer and be far more challenging.

With Google Trends, you can navigate the vast internet landscape with precision, ensuring your content reaches the right audience efficiently.

So let’s dive in and explore how Google Trends can revolutionize your content creation process.

Related Read: Google Trends For Content Marketing Research: Tutorial For Beginners

✨ FREE DOWNLOAD! Keyword Research Sheet

Now, here one initial ground rule to remember.

We want to “anchor” our search with known industries that have both tenure and consistency.

The reason for that is we don’t want to find that the search term we research is “too broad” or “too niche”.

If it’s too broad, you’re swimming in a very crowded pool…

And if it’s too specific, you planted your flag in the desert.

Either case is not good for you.

So you want to measure your search term against a qualified measuring stick.

And per my friend and mentor, Ryan Levesque, here’s the Golden Industries to use:

“Orchid Care”

“Beekeeping”

“Improve Memory”

“Leadership Skills”

Then what you want to do is enter your search term for your industry…

Ex. “Natural Skin Care”

At which point, you’re looking for your term to fall within the lines of our measurement terms.

We don’t want to be way higher or way lower than our Golden Industries. Because that is indicative of either being too broad or too niche.

Now, once we’ve done that, we can look back 5 years or even 20 years to see the trend in our industry.

I usually open a new tab once I pass the “Comparison Test” so I can isolate my search term. (Assuming it passed the test).

From there, I’m looking for stability in the amount of searches, for an uptrend or a downtrend, for seasonality or for volatility, etc.

If it has remained relatively stable over a 5 or 20 year period, we are on the right track!

BOOM!

Next, I’m looking at searches by either country or worldwide (depending on how you serve).

All I want to know here is does this align with my desired market because…well, duh.

Scrolling further down, I’m looking at “Related Topics” and “Related Queries”

Google Trends

Here’s why…

Now that I have my main Industry Term locked in, I explore other related topics.

Google Trends shows if these are “Breakout” terms or how much search interest has increased. Meaning, that they are significantly on the rise or it will tell me a percentage of how much this term or topic has increased in people’s search behavior.

So what we’ve now done is we’ve gone from one content piece that’s qualified, to potentially HUNDREDS, and all in about 5 minutes.

In fact, you can even click on each “Related Topic” and it will give you an entire trend chart, plus related queries just for that one Related Topic!

Meaning, we just significantly multiplied the number of content ideas just by following the rabbit hole a little deeper.

Now backing up to our original search term of “Natural Skin Care”, I want to analyze all the Search Queries around that.

And then I’m going to start filling out a Google Sheet (that we created for you *wink*) and building out my list!

✨ FREE DOWNLOAD! Keyword Research Sheet

OVER TO YOU

As I continue to click around and peruse the search, the key is to start high (your industry term) and then dig deep into those related options.

In so doing, my guess is you will have months and months of content titles and post ideas mapped out in a matter of an hour, or an afternoon (at most).

Remember, the key is to test, not guess.

And Google Trends is a powerful free tool, and a great way to get some researched inspo for content creation.

Because when we guess in marketing, we end up frustrated, overwhelmed, and confused.

Marketing is a science before it’s an art.

Once these terms have been researched and vetted, then we can get creative with delivery and platform choice.

In the next edition of this content series, I’ll be showing you how to take these terms we’ve pulled and see exactly where your competition has left you an opportunity to walk right through an open door and create content pieces that perform well for years and years to come.

So stay tuned!

Content Calendar 2.0

Wanna ditch the content hamster wheel for good and create content that actually GROWS your business minus the overwhelm? Join 20K+ entrepreneurs, creators, and leaders who’ve said ‘ba-bye’ to hustle-posting and ‘heck-yeah!’ to creating content the smart way inside my signature courseThe Content Calendar System 2.0.

Google Gemini for Content Marketing: Step by Step Guide

Google Gemini for Content Marketing: Step by Step Guide

Today, I want to share an awesome content creation “hack” that uses AI responsibly and saves you tons of time: Google Gemini!

If you’ve been around us for long enough, you know we are pumping the brakes hard on the AI revolution…

And that’s for a variety of reasons, namely IP and rank, all of which are a massive TBD.

But look, that doesn’t mean we’re not leveraging the power of these tools…

Particularly for research and editing purposes.

Both of which are iron tight, and provide little-to-no potential blowback if/when the rules are crafted, the regulations are handed down, and/or Big Tech Rug Pulls (likely generative AI).

So that said, here’s an awesome “content hack” for you that uses AI both responsibly and seamlessly, cutting massive chunks of hours out of your content creation game.

Google Gemini

Now, I firmly believe the robust amount of AI tools will start to find niches.

Meaning, some AI tools will be better for content creation, and others for presentations or education.

Which is why I LOVE Gemini for Content Research.

Why?

Because Google is the #1 Search Engine in the world, followed by YouTube (also a search engine owned by Google).

The amount of search queries Google receives every single day is absolutely preposterous…

And you better believe Gemini has access to this database.

What that means for you and me is a MUCH faster way to find out what your market is searching for.

Because in the past, that was a very manual process that took some time to lock in and dig.

But now?

A matter of seconds.

And that’s exactly what I did in this demonstration for you today.

Related Read: Content Strategy: Stop Creating ‘Random Acts Of Content’

✨ FREE DOWNLOAD! Content Calendar Template

Enter Your Prompt

I simply entered the prompt “What marketing questions are Online Business Owners asking?”.

Google Gemini for Content Marketing

And 3 seconds later I had an entire list of search queries people have been searching for on Google, as well as some ideas around the search (like tools to consider, etc).

This one search alone computed enough content inspo for me to (likely) create 70+ pieces of content.

But here’s the kicker…

RESEARCHED content.

And this is a huge marketing moment to emphasize.

Because when we don’t use data and research to develop our content strategy, we’re simply taking shots in the dark.

Maybe we’re following a trend on Instagram, or an influencer/creator…

Or maybe we’re just simply creating things WE want to create.

All of that is fine and dandy, but doing so leaves you guessing.

It’s a shot in the dark whether it not it lands with your Ideal Customer Avatar, and with an Ideal Message to attract them.

Because here’s the reality…

The exact same people that are searching for something relating to your industry, are the exact same types of people you want to get in front of with an answer or a solution to their search.

Pretty simple, right?

Marketing is a science before it’s an art…

And oftentimes we see people using marketing as a creative outlet rather than a proven way to attract new customers.

The game becomes about likes and engagement, not turning more followers into buyers.

Using a tool like Google Gemini forces you to narrow in on what your people are asking and searching for, and THEN you can get creative with how you produce that content and wrap up a compelling message in it.

Google Gemini

✨ FREE DOWNLOAD! Content Calendar Template

Google Gemini Tool Pro-Tips

Now, before you go running off to prompt away on Gemini, let me give you some Pro Tips to get the maximum use out of this tool.

  1. The tool is only as good as its user.

What that means is you need to make sure your prompts are the RIGHT question to get the result you’re looking for.

My advice is, be specific.

Ex. I could have just asked “what marketing questions are people asking?”

Without the specificity of “Online Business Owners” it may have pushed me down a path where I’m not getting specific enough to really understand the people we actually work with.

  1. Use the prompt feature to “Further Expand” on the results.

I do this all the time…

And I force Google Gemini to go further and further down the rabbit hole until I have a more complete idea of what people have been searching.

I do the same thing with book summaries (different use case for me).

  1. Save your prompt summary and export to a Google Doc.

This has been huge for us because I will take the results Google Gemini produces, and save them in a folder I can come back to later.

If you have a team, you can also use this to pass along so they have more clear ideas about what types of content to help you create.

I just make sure to have a naming convention that I will remember for down the road.

Ex. “Marketing Questions from Online Business Owners – 5.14.24”

That way I can either search through my Docs and find it quickly, or have an idea of when this prompt was given for context.

Markets do change, albeit micro rather than macro…

But they do shift.

In fact, if I showed you the marketing questions we received in 2018 compared to now it would absolutely blow your mind.

OVER TO YOU

And there you have it!

I hope you found today’s discussion valuable and insightful. 

Google Gemini is a powerful free tool, and a great way to get some researched inspo for content creation.

Play around with the tool a bit, and get a feel for how to get the best results.

Don’t be afraid to get a little creative…

I’ve personally found the more I just use the tool, the better I get at entering prompts.

Content Calendar 2.0

Wanna ditch the content hamster wheel for good and create content that actually GROWS your business minus the overwhelm? Join 20K+ entrepreneurs, creators, and leaders who’ve said ‘ba-bye’ to hustle-posting and ‘heck-yeah!’ to creating content the smart way inside my signature courseThe Content Calendar System 2.0.

Is Short-Form Content Dead? Why Creators Are Going Long-Form

Is Short-Form Content Dead? Why Creators Are Going Long-Form

Feeling the social media squeeze? Here’s why long-form content is booming!

So let’s be honest, haven’t we ALL been there?

Stuck in that soul-crushing cycle, churning out endless short-form content, feeling like you’re constantly on a treadmill that never stops?

In fact, just this week, I was at a mastermind meeting where a fellow business coach shared her struggles with social media burnout.

”It’s like there’s no end in sight. If I always HAVE to show up and be ‘ON’ to grow my business… that’s so much pressure.”

I just wanted to reach through Zoom and give her a big virtual hug because I’ve been that girl + heard this tale too many times!

But here’s the thing , social media can be a FANTASTIC tool for spreading the word about your business organically (without paying for ads)…

✨ But it’s not the ONLY way.

And guess what? That’s some seriously good news!

With TikTok facing a potential ban, Instagram winning ‘most deleted app of 2023’, and creators mass-quitting social platforms earlier this year…

It’s safe to say there’s a serious social media slump going on.

I shared the scoop about how we’re smack dab in a social media recession right now + what you can do about it on this podcast –>

But fear not, familia, because there’s a fresh wave of positivity and excitement building around a different kind of content marketing!

Drumroll please… Long-form content is making a glorious comeback, baby!

Related Read: Social Media Recession: How To Survive And Market During Downturn

ConvertKit’s Report

So I’m bringing receipts to back it up.

I was reading ConvertKit’s 2024 State Of The Creator Economy Report this morning and it looks like content creators are FINALLY wising up to the idea of long-form content instead of posting short-form!

(*Ahem* – I’ve been championing this for years & years)…

Long-Form Content
Long-Form Content

So as the unofficial spokesperson of ”Team Long-Form Content” (🤣), it absolutely breaks my heart to see successful entrepreneurs completely stuck in the content hamster wheel! 💔

And we’re ready to do MORE about it (keep reading- I need your help!).

Remember, social media or short-form posts are just ONE type of content marketing (think of them like a slice of the content marketing pie).


Which means, you have options (yes, even if you don’t think you do)!

In 2024, shifting at least some of your content efforts towards long-form content (like a blog, newsletter, podcast, or YouTube series) is just smart business.

Not sure how to tweak your strategy? 🤷🏻‍♀️

I’m offering FREE strategy reviews on the YouTube channel for the first three small businesses who submit their details (we usually charge $300 for these inside our programs – so act fast 🏃)!

Here’s the lowdown (for the lucky first 3):

  1. So the first step is to share your goals and your current content strategy via this page.
  2. Once you’ve submitted your information, Chris and I will then whip up a video review to share on the YouTube channel.
  3. That’s right! You’ll get a free strategy review delivered in video format to help you level up your content game!

So there’s just one small requirement: You need to run a small business that can be marketed online.

So what’s the catch? There is no catch.

Here’s the deal: We get to educate our community through your submission. And you get a customized video strategy in return!

So it’s a win-win!

I want to see you WIN this year with content marketing. So pleasseeee don’t sleep on this one.

Can’t wait to see your submissions!

Un beso! 😘

xx,

Kim

Want to start a podcast, YouTube channel, newsletter, blog, or dive deep into SEO? We’ve been teaching entrepreneurs to turn content into customers and build six-figure businesses for 7 years! And we have courses for all these topics inside The Business Lounge. Join the waitlist now!

Content Strategy: Stop Creating ‘Random Acts of Content’

Content Strategy: Stop Creating ‘Random Acts of Content’


Ever felt like you’re just throwing darts in the dark when it comes to your content strategy and posting online?

Yup, I’ve been there. 🙋‍♀️

So my friend Sean Cannel calls it creating “random acts of content,” and that’s EXACTLY right!

When you’re shooting from the hip with your posts, it’s like trying to hit a bullseye with your eyes closed.

You *might* get lucky, but chances are, your post won’t land.

Which reminds me of a quick story…

Once upon a time, (circa 2012) Chris and needed to get the word out about our little student moving business, so I thought, ”I’ll just started posting content on social media.”

(yesss, I dug up our cringey white-background-corporate-shot as evidence just for you) 😩😆

content strategy

Back to the story...

Somehow I thought randomly posting photos of what everyone was eating for lunch at the office would somehow help us move more students (remember when that was a THING?).

As if food pics had ANYTHING to do with moving college kids out of their dorms.

Welp… naturally, that didn’t help at all. 🤣

Additionally I had no idea what I was doing, let alone how to organize it all.

Then, one of my friends literally begged me to, ‘PLEASE stop posting disgusting photos of your food on Insta.’ True story. 😝

I call it my ‘content chaos era…’

content strategy

But after months of practice and studying EVERY newsletter, podcast and webinar I could get my hands on, I had a breakthrough.

💡 I learned that teaching our customers how to pack their stuff so it wouldn’t break was a waaaaaaaay better strategy than showing them our sandwiches.

So we went ”all in” on creating valuable content with a strategy and made it our MISSION to track where EVERY sale came from with our ultra-high-tech strategy:

We just asked! LOL.

But seriously, we asked our customers where they found us and wrote it down on every invoice slip (see… tracking your marketing doesn’t have to be complicated – it just has to work). 🤣

One night at the end of the summer Chris and I sat down with a slice of pizza in one hand and a stack of invoices in another to tally up how much we had made from word of mouth, vs from online content…

We were BLOWN away… $23,000 just over the course of 3 months!

So as a baby startup with ZERO funding, that was a breakthrough moment for us.

We were HOOKED!

So, here’s what we learned: Content marketing (with a strategy) is SO freaking worth it, and the good news is, you don’t have to feel overwhelmed to make it happen…

Moreover, it doesn’t have to feel chaotic all the time. You don’t have to ‘shoot from the hip’ with your posts or keep creating ‘random acts of content.’

So, the first step in calming that content chaos and getting CLEAR on your strategy is a badass content calendar!

In fact, I have a FREE resource that will transform your content chaos into a well-oiled machine.

Introducing my Ultimate Content Calendar Template 🗓️! If you haven’t snagged it already, this is your chance to make it your content creation BFF. 👯

So think of a well-crafted content calendar as a map for your content strategy. It’s where you can plan, sort, and see all your content ideas in one strategic spot!

👎🏻 No more cringey food pics (unless you’re into that, no judgment).

So if you don’t have one in place already OR yours could use a little makeover, THIS is your sign to join the 52,376 business owners who have already downloaded from the blog!

➡️ And since we closed enrollment to my signature content-creation program, Content Calendar System 2.0 last Tuesday, I figured it would be the perfect free tool to send you this week. 💕

Plus it comes with a snazzy tutorial bonus walkthrough video to help you get started right now.

content strategy

So, don’t let randomness rule your world.

Plan, post, and profit!

Heck, yesss! Let’s do this >>

🛠️ HOW TO:

EDITORIAL AI?! Yesss… that’s my kind of thing.

I’ve been playing with what I’m calling, ‘editorial AI’ for the past year which is having AI edit, re-write, and assist me in creating content without creating it for me.

(I don’t like/use ‘generative AI’ which is when AI writes content for you for A TON of reasons I can’t get into now)

So I figured I’d give you a few of the prompts I’m using for social:

Use this prompt to turn long-form copy into bite-sized post for social media–>

”I have an [insert copy type ex. blog or email] I want you to summarize into 3 key takeaways.

Then, for each takeaway create an Instagram caption [you can insert ANY social media platform instead here] using my original email.

Use casual language. Avoid jargon. Use short sentences. Write at the 4th grade level. Use conversational, witty tone.

Here’s my email: [INSERT YOUR EMAIL COPY]”

* Pro Tip: Play with the prompts and have it re-write it with different ‘voice styles’ like casual, witty, ‘like beyonce’, etc. to play with different ways of communication.

You can also ask it to re-write each caption in 2 different ways if you plan on creating more than one post (for ex. a reel + an image post) OR you just want options. #varietyisthespiceoflife

This works really well to dust off any old blog copy, longer Instagram captions, YouTube videos, podcasts, sales scripts, sales pages or any other long-form copy you’ve created & give them a new spin!

Over To You

Bookmark this post for when you’re out of time and need some quick content ideas…

content strategy

WATCH THE EPISODE >>

🔥 MORE HOT MARKETING RESOURCES

🌶️ SPICY TAKE:

Rule #1 in business: Offer something people want.

I think as creatives, we often fall in love with our own products before we’re SURE they’re what our audience wants.

I’ve done it more times than I’d like to admit, and it’s cost me dearly.

So instead of falling in love with your product, fall in love with your customers. 🤗

Co-create with them a solution they absolutely NEED and you’ll always be in business.

And hey, want to learn more about content strategy? Here are 3 ways we can work together:

1️⃣ Wanna turn more content into customers consistently? That’s exactly what we do all day every day inside The Business Lounge – with over 30+ marketing courses, it’s my best marketing work in one place (doors are opening again this month)!

2️⃣ Already nailing your content, but need specific strategies for your individual business to SCALE your business (aka you’ve outgrown courses)? You can borrow my brain in a 1:1 setting so you can scale faster! Apply to work with us inside TBL Coaching (we have 1 spot opening up this month) >>

3️⃣ Totally stumped on how to create a sustainable content strategy without feeling overwhelmed 99% of the time? I create The Content Calendar System 2.0 to help you create content systems that help you content creation flow (vs feel like a chore) based on YOUR business model >>

​Alrighty!

I’ll see ya in the next one!

Un beso! 😘

xx,

Kim

The Ultimate Guide to Boosting Sales: Build a Solid Sales Funnel!

The Ultimate Guide to Boosting Sales: Build a Solid Sales Funnel!

Ever felt like your sales numbers are not reflecting the hard work you’re putting into your content?

We’ve all been there…

Thinking if we just hustle harder, sprinkle a bit more magic into our posts, or level up our aesthetics, the sales will start rolling in.

But, here’s the thing: working yourself to the bone isn’t a strategy.

It’s like running on a treadmill expecting to hit a new destination—spoiler alert: you won’t.

And here’s the thing we keep missing…

In 2024, consumers aren’t just sophisticated shoppers, they’re kinda downright Sherlock Holmes. 😂🧐

They do their homework, make sure you’re the real deal, and compare all their options like they’re choosing a life partner before they’re ready to hit that buy button.

Okay, maybe that last one is a bit of an exaggeration… but you get the point.

Plus, with the price of everything going up, consumers are being extra picky because they want to do business with brands they know & trust.

Like that friend who reads every single Yelp review before picking a brunch spot. 🤪

In other words, your sales might be flopping not because your service, product, or course isn’t the bomb.com

But, sending people a “link to buy” is not sufficient to make them stop and hand over their hard-earned cash.

So, what’s the fix?

You need an automated system that turns window shoppers into buyers…

Who are SO interested in what you’re selling that they’re like: ”shut it, and take my money!”

In other words, you need a sales funnel, my friend.

Not just any old funnel—a supercharged, customer-magnetizing, set-it-and-forget-it kind of funnel.

Yup, hold on to your hats because this is the good stuff!

Related Read: Converting Followers Into BUYERS? 3-Step Sales System

Marketing Success Path

Here’s a simple visual from our Marketing Success Path in The Business Lounge – a funnel is like a treasure map that leads your traffic into a genuine, positive relationship with your brand + sells them on the results they’re looking for anyway.

Did you know a merely 1% of the peeps who land on your site are ready to whip out their wallets and buy from you?

The numbers are even lower on social media.

So what about the other 99%?

They simply vanish. Disappear. Gone.

They just leave. Exiting without a trace.

Poof! There goes a potential sale, all because there wasn’t a strategic way to keep them engaged.

Introducing the sales funnel, making its grand entrance stage left. 😉

It’s like your own sales concierge helping you herd visitors from “just browsing” to “I gotta have this NOW!” by moving them from borrowed traffic (like casual website visits) to owned traffic (your very own email list).

That’s where you get to woo them, wine and dine them (figuratively, of course), and demonstrate that you offer exactly what they’re searching for.

Owned Traffic

With owned traffic, you can slide into their inbox consistently or text them with reminders that you exist, and that hey, your offers are pretty great.

Because remember, consumers today are BOMBARDED with ads and content left & right… so more than just putting out more content, you need to create CONNECTION.

And that’s what a funnel does.

It’s like a bridge, connecting follow-ups, trust-building, and taking them straight to that irresistible offer we talked about on Thursday that makes them go, “Here, take all my money!”

OVER TO YOU

If you want supercharge your email marketing strategy with a game-changing tip that’s sure to skyrocket your sales, catch up on this episode on How To Write A Winning Sales Email!

And hey, do me a favor and leave a comment for a temperature check- what’s got you scratching your head about sales funnel?

Does this concept feel like it’s too complex or am I talkin’ way too basic here???!

Drop a comment or DM me on Instagram @kimannjimenez, because I’m going to spill the tea on how to build a simple, yet ridiculously profitable funnel that turns window shoppers into loyal lifetime customers.

Also, selfishly, I love hearing from you.

Okay, see you in the next one.

Un beso!

xx,

Kim

​Ready to hop off the content creation merry-go-round? There’s a better way, and it doesn’t involve being glued to your screen or feeling like you’re always two steps behind.If you want to handle content like a pro and boost traffic & leads without breaking a sweat, you need my Content Calendar System​ >> Give me two weeks, and I’ll flip your content world upside down—in the best way. 💕

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And get my#uncensored opinion on business, marketing, and current events.
 P.S. Don’t even think of joining if you’re easily offended. 😉

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