3 Facebook Page Features That Will Help You Increase Sales This Holiday Season
Hey all! Hope you are all geared up & ready for this beautiful Holiday season. For some businesses this is a time to unwind and relax, for others, it’s the craziest time of the year! So, if you are part of the latter, don’t forget to include social media as part of your marketing strategy. Although there are a million marketing tactics on social media platforms we could talk about, today we’re only going to focus on Facebook Pages.
The past few months I’ve been noticing that a lot of business owners who are active on Facebook Pages often neglect the page’s marketing features. More often than not it’s either because they don’t think these features work, or they don’t even know of their existence! So, here are 3 must-use marketing features that when used correctly are sure to boost your Holiday Sales.
Let’s dig in.
Facebook Page Offers
Up first is Facebook’s Offers. Although you need to have 400+ fans on your page to utilize this feature, it is one of my favorite marketing tools.
Here’s a quick example…
Facebook Offers allows you to customize your own thumbnail, headline, expiration date and even how many people can claim the offer.
There’s also a spot that allows you to write out the terms of the offer and even add a redemption code. Once your customers claim the offer, Facebook sends them an email with the offer details. It’s perfect to promote any new services or products you may be offering during the Holiday season.
Have you noticed the “promote” button on the right hand side of your timeline posts? Maybe you have clicked on it but have no idea no idea how to use it. Or, perhaps you’ve tried it a few times with no success. The truth is, promoted posts can be a little tricky if you’re not sure what you’re doing. Keep reading.
Facebook gives you the option to show your promoted post to either your fans or your fans and their friends. Personally, I think this is great. Not only are you able to reach your fans news feed, but your posts can also reach their friends.
Sadly, this is a feature that is often evaluated with negativity by a lot of page owners. I often hear things like “I’m not paying Facebook to promote my posts!” or “$5.00 to show this to my fans? Are you kidding me?” …Did you know you can cancel the post promotion at any time and Facebook will “pro-rate” your payment? You can spend as little as .18 cents! Is that not worth an additional 32 views?
So go ahead and give it a try! However, I must warn you not to go crazy with promotions. Using paid promotion on ALL your posts is not smart, but if you choose to promote your posts strategically, you can extend your reach outside of your Facebook fan base and as a consequence, increase your sales.
The key is to…
-Only promote posts that are worth the investment
-Think about the purpose behind your promotion. Leads? Sales? or Higher Engagement?
-Monitor your promotion’s budget often so you can keep track of your investment.
On your status update window you’ll see a tab for “Offer, Event +” Click on that and a list of cool features pops up. Milestones included.
Has your company reached a big goal lately? A new sale record, a new line of products for the holiday season or even a new year’s partnership? Don’t be shy, announce it! Your fans want you to keep them on the loop and this is a great way to do so. Facebook will keep track of all your Milestones and your fans will be able to see them in a special space called “History” on your about page.
So there it is folks. These are 3 features you should be using strategically to bump up sales & baffle your fans this Holiday Season (and all year round).
Have you tried any of these features previously? Do you have any questions or comments? I would love to know what you think, so use the space below & get the conversation started!
Did you like this article? Then what are you waiting for? LIKE it & SHARE it with all your friends.
Love & tons of Christmas cheer for you & your awesome biz.