Facebook Profile vs. Facebook Page for Business | 5 Reasons to Make the Switch
Posted on January 15, 2013
This is a blog post I’ve been wanting to write for quite a while. I often come across numerous business on Facebook who are still using Facebook profiles to promote their brand. So, if this is you, please don’t x out of my page just yet, you won’t regret it.
What’s the difference?
Facebook profiles are for the public, meaning they are designed and optimized for individual users. On the other hand, Facebook Pages were created for brands. They provide unique features that allow business, music bands, marketers etc. to promote their brand on the largest (over 1 billion active users) social network. How can you tell the difference? The easiest way is to check out the fans/add friends icon on the top right hand corner. Here are both my Facebook Profile & Page. The top one is my page and it says “Liked”. The bottom one is obviously my profile, it you were adding a friend on Facebook that right hand corner box would say “Add Friend” instead of “Update Info”.
Why should I use a Facebook Page for Business?
There’s a million reasons! Here are just a few:
Facebook has designed Pages specifically for business. Having a Page will allow you display your branding in a creative way. Facebook profiles? Not so much.
2. Marketing Features:
Facebook gives businesses specialized features. Offers is one of them. Not only will you be able to give your customers great discounts and coupons; you can also promote them using Facebook Ads… which leads me my next argument.
3. Facebook Ads:
You can’t promote your brand on a Facebook Profile, you can, however use Facebook Ads to increase brand awareness, drive traffic to your website & generate leads.
One word. Insights! What is marketing without metrics? If you can’t measure your efforts on social media you might as well be kicking around in the dark. Page admins have direct access to their page’s analytics; this provides valuable marketing data that will help cater your brands marketing tactics towards your audiences needs.
5. Limited Friends:
Facebook currently has more than 1 billion active users. However you can’t be friends with all of them; the platform only allows a max. of 5,000 friends on a particular profile. Pages, on the hand, don’t have a cap on the amount of fans you can have. This allows brands to have the potential of reaching millions of users on the web.
Do you really want to limit the amount of fans your brand can reach each day?
Well, I left this last argument out of the list because I know most people don’t want to hear it. The truth is that advertising your brand using a profile is against Facebook guidelines. Pages were designed with this specific marketing purposes and lately Facebook is starting to tighten their grip on enforcing guidelines. If you are currently advertising your brand on a profile, you run the risk of having Facebook shut you down. Permanently. I wouldn’t risk it if I were you!
Now it’s your turn! Have comments or questions? I’d love to hear your thoughts. Don’t be afraid to start the conversation in the comment space below. If you like this content, be awesome & share it with your friends.