Where_to_start_ with_social_media?Run A Background Check On Your Prospect

When I first started dipping my toes in social media marketing I had NO IDEA what I was doing. It all started with a crazy determination to help market my boyfriend’s business. So, I read a ton of books and signed up for a zillion webinars and somehow never bumped into this golden piece of advice.

“Do a quick background check on your social network. You’re going into a long- term relationship with this platform & you better know what’s behind that sassy- lookin’logo!” –Tweet this!

Now, knowing what types of demographics dominate a social platform can definitely help you determine where you want to establish your business’ social presence. But that’s not always enough, you also have to take into consideration the strengths and weaknesses of each profile. Say, for instance, that you are a local photographer. Logically, you want to share as many photos of your work as you can with potential customers on social media. Depending on your location, a platform that possesses a visual nature such as Instagram or Pinterest is probably a better fit for your business. Now, I’ve seen businesses rock it out on a social networks that are not necessarily their best fit, but starting out on the right social platform will definitely propel your efforts.

 

where the heck to start with social media?Are You Two Compatible?

Now, knowing what types of demographics dominate a social platform can definitely help you determine where you want to establish your business’ social presence. But that’s not always enough, you also have to take into consideration the strengths and weaknesses of each profile. Say, for instance, that you are a local photographer. Logically, you want to share as many photos of your work as you can with potential customers on social media. Depending on your location, a platform that possesses a visual nature such as Instagram or Pinterest is probably a better fit for your business. Now, I’ve seen businesses rock it out on a social networks that are not necessarily their best fit, but starting out on the right social platform will definitely propel your efforts.

 

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Stay Committed

One of the best tid-bits of social media advice I’ve ever heard came from Laura Roeder from LKR Social Media. She advised her clients to start with one platform and hit their first 1,000 fans or followers. From there, it is so much easier to move your highly-targeted audience to your next social network. Gold!! I wish I had hear this advice sooner, it would have worked wonders & saved me some un-flattering social media overwhelm.

Instead of trying to keep up with Google +, Facebook, Instagram and Pinterest. Why not start out with, say Facebook, and grow your fans there? Trust me, focusing your efforts instead of running around in circles will do wonders for your business. If you are just starting out with social media, pick a platform that makes sense and dominate it.

“But what if I’m already on Pinterest, Foursquare, Instagram, Twitter and Facebook?” Pick the platform where you have the largest following and the most engagement & rock it out! You can keep updating the rest if you like, but focus your efforts on one. Once you’ve dominated that space it will be a lot easier & effective to take on a secondary platform and so on and so forth!

So, there you have it! Find out what social networks your ideal clients hang out in & dominate that space. It’s such a simple concept and yet, it’s so frequently overlooked.

Do a little digging and find out what Facebook pages your clients follow, which Twitter profiles they interact with & what types of pins they enjoy sharing. Once you know where they are hanging out it will be a lot easier to focus your attention on that social network (plus you’ll do some invaluable market research along the way).

Now it’s your turn. Do you agree with this strategy? What are other strategies that have helped you start out on social media? Share your thoughts in the comments below!

much love, Kim

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