So you’re not uber tech saavy, let alone a graphic designer. Heck, if you’re anything like me you probably forget how to turn the computer on most mornings (yea, yea I’m totally exaggerating but you get my point). If you’d love to create gorgeous infographics for your business or blog but have no idea how to design them, you landed on the right place my friend. Trust me, this thing is practically dummy-proof.
Why Should You Create Infographics, Anyway?
Sure, Pinterest is full of them and we can all agree that they’re plain gorgeous but how on earth will they help your business grow? One word for you my friend, traffic. Visual information is hot right now (more on that in the next paragraph) and the competition is crazy so if you want to bring more traffic back to your website from social media sites you gotta bait your fans with the good stuff.
Let me give it to ya straight… Now more than ever before users are consuming information online and by creating a high-quality infographic that teaches fans a new skill or convinces your audience to take action you’re not only promoting your
products and services, you get to bring them the information they want in a fun way.
Did you know that 90% of information transmitted to your brain is visual? Yea, that’s A LOT of info. What if I told you that visual information is processed 60,000 times faster in the brain than text? Would that be enough to tweak your online strategy? Umm, if your answer is not ‘heck yes!’ you’re falling behind on the online game and no one wants to fall behind. Am I right?
Ok, but seriously. Creating an infographic will not only pique your audience’s interest but it will also increase your traffic by leaps and bounds.
How To Create An Infographic (The Ultra-Easy Way)
So how on earth do you create an infographic? It’s not as hard as you may think. I created a nifty, step-by-step tutorial for ya on how I created the infographic you just saw hangin’ up there AND how to design your own. Trust, me once you see how it simple it is you’ll be creating tons of these infographics on the reg. Hop on over to the video and I’ll see ya inside!
Step 1: The first thing you’re gonna want to do is decide what topic you want to depict on your infographic. You can decide to create an instructional piece, a ‘how-to’ or just highlight some great facts.
Step 2: Gather your facts and make sure to organize them in order. Be sure to list your references as well.
Step 3: Start your design on Canva and use their custom dimension design. I like to make my infographics about 700 pixels wide x 3,000+ pixels high.
Step 4: Once you have your infographic skeleton ready to go, select your color scheme. I would probably stick to 3-4 great colors that go great together. Here’s a nifty tool that can help you create a killer color scheme Color Scheme Designer.
Step 5: Once you have your color scheme set, use icons, shapes and graphics to visually represent each one of your facts.
You Designed Your Infographic, Now What?
So you designed your infographic, now what do you do? Here’s an uber simple way to promote the heck out of your new masterpiece & get some great traffic.
Step 1: Create an seo-optimized blog post on your website.
Step 2: Pin your infographic from your blog post and straight onto Pinterest with a catchy description. Schedule your pin a few more times throughout the next few weeks, definitely think about adding your new infographic to different boards that fit your infographic theme.
Step 3: Schedule Tweets and Facebook posts to grab your audience’s attention and refer them back to your infographic blog post.
So there you have it, from design to promotion, the basic scoop on creating high-quality, share-able infographics.
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