My Love For Instagram & Its Tools
I love Instagram. Don’t you? It’s the app that makes us all pro-photographers, flawless models & inspires us on a daily basis. With 200 million active users and over 60 million photo uploads every single day, Instagram should not be ignored (more stats here).
Interestingly enough, the features that make Insta so addictive, also present some major challenges for marketers (which is always a good thing).
From URL’s not being displayed as hyperlinks, to the fact that you cannot post from a third party web-based app, (until now, more on that below) Instagram is pretty uncharted territory.
Which, in turn, presents a fantastic opportunity for business to showcase their creative side and interact in a native, organic way with Instagram users.
Here are the Instagram tools I use and recommend for my clients. Ready?
Magical Scheduling Tools
I recently bumped into a really cool application that allows you to schedule out Instagram content for free. It’s called Latergram! Did I mention it’s not only awesome but also free?
This nifty little tool lets you schedule content from a web-based app and will send out a push notification on your phone or tablet at the scheduled time. You will then be prompted to open up the Latergram app and it will guide you to publish your post.
Here’s an look inside their dashboard.
They also provide some great analytics, which is always helpful when you’re trying to measure which posts perform better than others and why.
The whole process literally takes a rough 5 seconds and solves the HUGE issues of not being able to schedule any content on Instagram.
Yes, I know. Some of you might be thinking that Instagram content is not meant to be scheduled. You might argue that organic content is more attractive, relevant and timely and I would totally agree.
But, if you’re a busy entrepreneur like myself, chances are you won’t remember to post every day to Instagram and transferring assets like photos & video from your computer to your phone might be a hassle in itself for ya.
So hey, why not test it out?
Which leads me to the next tool. If you’re looking for more features and an easier way to schedule content to multiple accounts you should check out Schedugram.
Pricing starts at $13 per month and the platform even allows you to schedule videos. I can’t say enough good things about these two Instagram tools.
Instagram recently announced they’ll be releasing new tools for brands, which include some pretty neat feautres like analytics and ad insights (finally!).
But in the mean time, my favorite tool for Instagram analytics is definitely Iconosquare (formerly known as Statigram).
This tool provides a wealth of knowledge. From letting you know which filter is getting you the most engagement on posts to helping you manage photo comments, Iconosquare is a must-have tool for those of us who are building a presence on Instagram.
Super perk: They have a whole contest system that integrates with Facebook just in case you’re looking into running an Instagram contests.
You’ll also want to check out Sum All.
SumAll gives you so much more than just analytics for Instagram and the feature is pretty rare among social media analytics tools. So, it’s handy to see all of your accounts’ performances (including eCommerce apps like Shopify) in one place.
Content Creation & Fun Stuff
This week Instagram announced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion.
This app is just awesome. Perfect to capture your project-creation process, events & just daily operations.
Flipagram is probably one of my favorite Instagram apps. It let’s you create free photo slide shows with free music backgrounds and everything.
I discovered it thanks to Mike Stelzner from Social Media Examiner. He mentioned it on his podcast and I have been hooked ever since!
Here’s a quick example of what your Flipagram can look like.
Instarchive is also quite the nifty way to make sure your Instagram photos never, ever get lost. Think of it as the perfect backup to your photos.
And last but not least Social Print Studio. While this one isn’t technically considered an ‘Instagram ‘tool”, I just couldn’t leave them out of the list.
If you’ve ever wanted to turn your Instagram photos into business cards (what?) or promotional materials, I really recommend these guys. They are super inexpensive, their prints are great quality and my mine arrived so much sooner than I expected.
You also gotta love their packaging and how they promote their social media accounts through it (brilliant!).
Have any cool Instagram tools that would make a good addition to this list? Spread the wisdom with our community & post them in the comments below! I’d love to check them out.
Thanks again for reading 🙂