Social Media Posting Tools I Love
I create an audio version of this blog post for those of you who prefer listening to reading 😉
We’ve all been there. Totally swamped with important tasks in our business and feeling guilty for not being consistent with our posts on social media.
Full disclosure. If you’ve followed me for a while you know that I’m a firm believer in automating your content for consistency’s sake and for a bunch of other reasons I’ve mentioned here.
So I’m about to take you behind the scenes of some of my favorite social media posting tools and how I recommend you use them.
Of course, there is a right and a wrong way of scheduling your content in general, and we’ll dig into that soon, but for now, I’m focusing on the many benefits of setting your social media posts on auto-pilot and finding the perfect social media posting tool for your business’ needs.
Whether you’re a one-man/woman show or you’re a full-blown marketing agency, I’m confident you’ll find the perfect tool for you in this list.
I get dozens of questions related to social media posting tools on a regular basis. So having tried dozens and dozens of them for my personal use and my client’s, I decided to make a list of my all-time favorite tools so you can try them out.
TIP: Don’t get too caught up in the terminology or let the decision-making process keep you from moving forward with your efforts. Test one of two of these social media posting tools out and remember you can always move on if you don’t find the perfect fit for your business right away (but I’m so confident in these tools I seriously doubt you won’t fall in love with one of them).
Take A Peak Inside My Virtual Toolbox
Tool #1: Stacker App – My Personal Favorite
I love Stacker. I like to describe it as ”Buffer on Steroids” and while it is a new tool, the good folks at Stacker are revolutionizing the social media posting tool market and making quite a splash.
If you’re active on Facebook, Twitter & LinkedIn you have to check out Stacker. It has some kick-butt features I haven’t experienced with any other tool.
Got a full-fledged social media team (or even an intern like me)? Stacker’s approval process is so legit I can’t get enough of it. Basically, contributors to your content can add items to the queue that you can then approve or reject. You can also leave notes on individual posts you decided to reject so your contributors understand exactly what changes to make.
Stacker also has some powerful integrations with RSS feeds so you get to add your favorite blogs to a list and share the ones you find interesting from within the app itself. Brilliant! (Free version available/ Amazing starts at $10/mo)
Tool #2: Hootsuite- The Cool Club Tool
Hootsuite was the very first tool I used to schedule and monitor my social media posts. It is definitely a robust platform and allows for many app integrations like Sales Force, Evernote and WordPress.
The only cons to Hootsuite is that it is complex and hard to understand if you’re first starting out.
Full disclosure? As a Hootsuite user I feel like while it is a powerful platform, they’ve been focusing more on the agency side and I haven’t seen as many updates to basic functionalites as I would like given the big changes platforms like Facebook and Twitter have gone through in the last couple of months. (Free version available. Pro version starts at $8.99/mo)
If you’re a beginner this is the video for you:
Hootsuite rockstar? Check out these advanced strategies:
Tool #3: Rignite- The King of Contests, Campaigns & Evergreen Content
I use Rignite on a daily basis to manage campaigns, contests & promotions for almost a dozen clients. While Rignite offers all the basic social media posting tool functionalities for Facebook, Twitter & LinkedIn, it also allows you to monitor Google +, YouTube, Instagram and RSS feeds all in one place.
But Rignite’s killer feature is their latest campaign functionality. Imagine being able to have a blog post re-published for the next six month’s at strategic times and with different types of copy… or running a Facebook and Twitter contest via a platform that pulls in every single entry for easy access once the contest is over…
Rignite’s campaign feature is literally one of the coolest things I have ever seen within a tool. It’s every social media manager’s dream, so if you’re an agency, social media manager or just run promotions, publish blogs or host contests on a regular basis, you have to check them out. (Silver starts at $19/mo)
P.S. I have to re-shoot an updated tutorial that covers their latest campaign feature.
Tool #4: Buffer- The Solopreneur Favorite
Buffer is a really neat social media posting tool. While much simpler than most of the tools I previously mentioned, Buffer’s sole focus on making social media publishing easy is quite powerful. Their analytics are especially attractive and third-party app integrations are very impressive as well.
One of the cool things about Buffer is you can post to a Google+ page and schedule a Retweet on Twitter. However, if you’re looking for monitoring capabilities or managing a significant amount of accounts, their Business plan is still a bit glitchy and unreliable (in my experience, of course). (Awesome plan starts at $10/mo)
Tool #5: Sprout Social- The Big Daddy For Agencies
Sprout Social has been a life saver for me. It’s robust publishing capabilities includes Facebook, Twitter, LinkedIn & Google+ and while it does have a heftier price tag, Sprout has a lot of the BIG BOY agency tool features at a really affordable rate (compared with the $1,200/mo these other tools charge).
Sprout’s monitoring feature is simply off-the-hook. You’re able to see a history of each Twitter user that has interacted with you and it will even let you write notes about these users for future reference. Their geo-targetted search, hashtag and keyword streams on both Facebook and Twitter are CRAZY powerful and their analytics are seriously state-of-the-art.
Sprout is also designed for team collaboration, equipped with a phenomenal internal task assignment system that allows you to treat your social media accounts more like a CRM for leads, customer service and market research.
I also have to point out that Sprout does an amazing job at braking every single feature down for you, so everything is simple and easy to use. The only reason why I don’t use it for my personal social media marketing is that it lacks a few publishing approval features my team and I need and Stacker does an amazing job at providing these for us.
Tool #6: Facebook & Tweet Deck- The Built-In Tools That Rock
Facebook’s scheduling feature is often neglected all together. Most people don’t even realize it is there and they can easily take advantage of it. This tool is baked-into your Facebook page and you can easily schedule text, photo and link updates while also tagging other pages and replacing open graph settings for links.
Tweet Deck is also an awesome scheduling AND monitoring tool that allows you to do some seriously powerful market research and interaction with multiple twitter accounts.
Both are completely free and at your disposal. I use of these tools on a daily basis to schedule content, keep track of popular conversations and even do some market research. (Did I mention both are totally free?!)
So there you have it. My all-time favorite social media posting tools! Do you have a favorite to add on to the list? Tell me all about it in the comments below and don’t forget to share this post if you found it helpful. 😉