Publish Posts For Different Audiences on Facebook & Twitter

Ever wanted to market your content to a specific segment of your fans? Me too.

Perhaps you want to promote a specific type of content or posts to new customers and completely different content to existing customers. Or, maybe you have fans all over the globe who speak different languages and you want to cater to their needs individually. How do you make sure your content only reaches the right audience? 

Of course, with Facebook or Twitter ads you can practically target your posts to reach anyone you want, but I’m going to show you how to do it organically (meaning for free).

 

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But first, a quick story.

A few years ago one of my very first clients was an awesome university back home (Puerto Rico) and they had quite the challenge.

At the time, they were trying to market their bachelor’s degree program to high school students and their graduate program to senior students, while also engaging their current students to make sure they enrolled with us every year. And they wanted to do it all organically via Facebook (without any ads).

Now, if you think about it, all three of these demographics are in completely different life stages and have different interests.

High school students are into tech and their parents have a pretty big influence on their educational decisions, whereas senior students are either gain the upper hand in a competitive job market or are looking to go back to school to get a promotion and increase their salaries.

Stay with me here.

My point is that making sure your posts reach anyone on Facebook or Twitter is hard enough. So how in the world do you make sure your content and marketing messages land in the news feeds of the right people?

This is how.

Ensuring Your Posts Reach The Right Audience

 

On Facebook

Facebook gives you much more flexibility and options in terms of targeting your audience, so take advantage of these options as much as you possibly can.

To enable the narrowed audience feature for your posts follow these easy steps.

  • Navigate to your Facebook page settings.
  • Make sure your news feed audience and visibility for posts is enabled.

(3) Kimberly Ann Jiménez Settings

 

  • Go back to your page and compose your post.
  • Then, click on the narrow audience button and select how you want to segment your audience. In this post, I’m only targeting Spanish-speaking fans so it will only be visible to that group of followers.

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  • Once you make your selections Facebook will tell you what your potential fan reach is. And your post will be ready for scheduling.

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On Twitter

Twitter’s segmenting options are limited to a specific country, so this feature would only be useful if you have a worldwide audience and want to share specific updates with fans who live in specific countries.

Hootsuite and SproutSocial both provide this functionality inside of their compose boxes so you can conveniently choose your targeting while you schedule out your tweets.

To enable this functionality inside of HootSuite or SproutSocial follow these easy steps.

 

On Hootsuite

  • Simply open up the compose box and choose your desired Twitter profile.
  • Compose your message and click on the world icon. This will open up the country targeting options.
  • From there, simply select your desired country and schedule out your tweet.

Hootsuite

 

On SproutSocial

  • Open up the compose box and choose your desired Twitter profile.
  • Compose your message and click on the world icon. This will open up the country targeting options.
  • From there, simply select your desired country and schedule out your tweet.

Dashboard - Sprout Social

 

A Strategy To Consider

Ok, so what if you don’t have fans all over the world or who speak different languages? Check out your Facebook Insights and Twitter Insights for clues about your fan’s specific characteristics or demographics.

I’m almost certain you can find a few ways to segment your posts to make them even more personal and impactful.

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I can tell you from experience, every time I see a post in Spanish inside my news feed from a brand that made the extra effort to speak to me in a way that is relatable, it grabs my attention and makes me feel special.

So it’s not just about making sure the right fans get your message, it’s also about standing out from the crowd and connecting with them in a special way.

 

Over To You

So there you have it, a few ideas to segment your posts to reach specific audiences on Facebook and Twitter without ads.

But now I want your insight.

How do you publish posts for different audiences on Facebook & Twitter? I’d love to hear all about your strategies and other tools you might use to help segment your messages to diverse audiences on social.

Go ahead, comment below, I’d love to hear all about your social experience.

Cheers!

much love, Kim

 

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