Social Media Myths
When it comes to social media there’s SO much information out there.
Some is absolutely helpful and some, like my husband likes to say is ”straight garb”.
So how can you tell the difference? I wish it were as easy as black and white but the truth is, you need to consume information from the sources you trust. And that starts by implementing the strategies that you read about online and figuring out whether or not they work for your brand.
The second step is obviously to make sure you are consuming information from valid sources.
Everyone is a social media expert these days, so make sure that whoever is giving you advice walks their talk and is actually out there testing and experimenting.
Although I’d love to tell you otherwise, your branding expert or your seo guy might not always be the best people to consult with when it comes to social. They have their own awesome area of expertise, but chances are they focus on their own area and have minimal oversight on social.
That’s not always the case, of course, just be cautious. 🙂
So let’s set the record straight on a few social media do’s & don’t that might actually be sabotaging your efforts and keepin’ ya small.
Debunking 10 Social Media Myths
1. You have to post at certain times of the day.
Let me expand on this one. Sure, it’s absolutely true that posting at certain times of the day or on specific days of the week is really important to make sure you content gets seen by the most amount of people. However, you have to make sure those posting times are the right ones for you.
Googling the right time to post or following a Pinterest infographic is not the right strategy here. See, that information is generic and you need specific data that fits your own brand. Your fans and followers are unique to your brand, and they are going to have their own unique behaviors. So experiment.
You can use Facebook’s Insights or a tool like Tweeriod to give you a starting point.
Both tools are very useful and can point you in the right direction in terms of finding the most effective posting times for your content strategy. However, nothing beats experimenting. Take 10 minutes each week to figure out what times your most popular posts where published and take note of any patterns you start noticing.
2. Links posts don’t get a lot of engagement.
While visual posts tend to perform better on social, links still drive a lot of engagement when they are crafted in the right way. Especially on Facebook and Twitter.
Crank up the volume on your visuals to really boost your click through rate. And don’t ever underestimate the power of driving traffic back to your website
3. When it comes to my followers it’s all about the numbers.
We all want more fans and followers and growing your community is absolutely something you should continue to do. But quality will always trump quantity. You want to make sure you are building a community of people who actually care about what you have to sell.
Remember that having a huge fan base is not necessary for success and the whole point here is to move those fans and followers into email subscribers so you can build that email list baby!
4. Posting frequency doesn’t matter.
Mistake. Being consistent is key when it comes to social media. Depending on the social network you are on, frequency absolutely matters.
Do what works for you. And the only way to find out what works is by experimenting.
For example, you can post way more often on Twitter than you can on Facebook because the algorithm can bring posts back into the news feed while posts on Twitter only show up for a few seconds or a couple minutes at best in the feed.
No frequency works best for every brand so like anything, you have to experiment. But a good rule of thumb would be as follows:
– Facebook: 1-3 times per day (sometimes more often if you have a worldwide audience).
– Twitter: 2-10 times per day (sometimes more often if it works for you).
– Pinterest: 1-3 times per day (you don’t want to over do it with your followers).
– Google +: 1-2 times per day.
– Instagram: 1-3 times per day.
5. It’s all about me.
No, it’s not! It’s all about your fans. Promo posts definitely have a time and a place in your social media strategy but don’t over do it or you’ll turn people off.
Make sure to add value and before you post anything ask yourself, ”will this entertain, empower or educate my audience?”
6. I have to keep it professional.
Of course you don’t want to be offensive, inappropriate or straight share TMI on social, unless that’s just your brand (which is pretty unlikely).
On social you need to be approachable, conversational and real, just like you would be in real life. So ditch the corporate talk and don’t be afraid to share a little more of your personality with your fans and followers and infuse what makes you different into your content.
7. Giving away too much free content isn’t smart.
There’s a way to tell if you’re giving away too much content for free. Have you been giving away more content for free than you feel comfortable with (consistently) for the past 6 months? I’m talking giving away your very best stuff on social media, your blog, your newsletter, your podcast, etc.
If the answer is yes, then you’re probably on the right track.
The way I see it, you can only give away too much content for free if that is literally all you do and you never, ever monetize your business. At that point you wouldn’t really have a business…
I would say at least 80% of the businesses that approach me for coaching and consulting are barely giving away any content for free. So the chances of giving away too much for free is slim to none.
8. Social media can’t be measured.
Haha… that’s funny. Next myth!
Just kidding, but I’m serious when I tell you social media is absolutely measurable. Most of us are too lazy to do so, and that’s the problem.
Sure, there’s many aspects of social media that are hard to measure like offline interactions. If someone sees your content on social media and decides to tell a friend on the phone, chances are you won’t be able to measure those metrics.
But here’s what you can measure. Your email list and your sales.
If you are growing and email list from social media then social is absolutely working. It’s up to you to close the those sales.
Don’t believe me? Here’s a full blown tutorial on how to setup your Google Analytics to track your social media progress.
P.S. If you’re a traditional business, I don’t even want to hear that you can’t possibly measure social growth. I’ve worked with spa dealers, gyms, LASIK surgeons and even a moving company (just to name a few) who are all using social media to grow their email lists and close sales. So get started right away (sorry, I’m in a whiners-not-tolerated kinda mood).
9. I can ignore or delete negative feedback.
No. You can’t.
An important part of using social media for business includes monitoring your brand’s reputation.
People get ticked off when you ignore them or don’t respond, plus you’ll be missing out on valuable opportunities to show the rest of your community how amazing your customer support truly is.
If you want a little more info on how to turn negative situations on social into awesome opportunities you have to watch this #KimTV episode.
10. I need to join every social network under the sun.
Oh my, I remember the days when I too believe this one to be true.
Fortunately you don’t have to be active on every social network to see success (sigh*). Can you imagine if you did?
There’s over 400 social networks out there and the good news is you don’t even need to be on all the major ones. Pick one or two channels and really dominate them before you move on to the next.
It doesn’t mean you can’t be present on all social channels, but remember that you need to monitor each and every one of them and keep them updated. It can get overwhelming really fast. So if you want to find which social network is right for you, check out this #KimTV video.
Over To You
Aside from these 10 social media myths, what are other social media myths you once thought were true?
I’d love to know, so lemme know in the comments below!
Also, if you’ve found this post helpful share it with an entrepreneur friend you know will find it helpful.
Thanks for being awesome and I’ll catch ya next week.
¡Hasta pronto amigos!