Oh, Facebook… my social media love (we’re going strong since 2008).
While so many folks hate on the platform, I fall more and more in love with everything Facebook has done for my business.
The truth is, Facebook marketing has almost single-handedly built my email list and brought in at least half of my clients (and I don’t even have a large fanbase).
So what’s the key to making Facebook work for you even if you don’t have a large fan base? Focusing on what matters and honing in on your engagement.
I’ve talked about setting up a strategy to grow your fan base from scratch here, so we’ll focus on the engagement part on this post. Ready, Eddy?
Let’s do it.
The 3 Facebook Engagement Tips That Make A Big Difference
I love Facebook for so many reasons (in case I didn’t make that clear earlier), but today I want to share with you a few tips to really increase your engagement.
So here are the Facebook engagement tips that are working right now for me.
Tip #1: Use More Video
I recently learned this strategy from the amazing, Chalene Johnson (thanks for the awesome tip, girlfriend) and she calls this strategy ”priming”. It’s exactly what it sounds like.
As you might have noticed, 2015 has been the year of Facebook video. It’s practically a fact that it gets more reach and more engagement inside the newsfeed, so use this strategy to your advantage.
Because video gets more reach and more engagement, you can use it to ”prime” the rest of your content so your Facebook page gets more reach, and as a result, more of your fans see your posts and engage with them.
But here’s the good news, you don’t have to create ALL of those videos yourself. Find videos that already have a lot of reach (think breaking news, funny videos or inspirational content) and share those on your page as well.
You can then follow up that extra boost in reach you are receiving with your own very best video content. Now, here’s the key, your videos have to uploaded directly to Facebook (no YouTube links) so that you get the full effect.
Facebook wants to keep their users inside the platform, so they are favoring videos that are uploaded directly. Makes sense, right? Boom! Try this strategy on your own Facebook page for at least three weeks and let me know how it goes.
Tip #2: Pay Attention To You Insights
I can’t tell you how many times I’ll be reviewing a client’s Facebook strategy only to find Insights is an AFTERTHOUGHT.
Really, guys, really?
Let me ask you this, when was the last time you gave your Facebook Insights a looky look?
I’m going to give you a little bit of tough love here…
How on God’s green Earth do you expect to be successful on a platform if you don’t know what is working (and not working) for you?
Okay, end of mini-rant.
Facebook gives you a wealth of data you can use to take your marketing to the next level, (holla!) so you gotta use it to figure out what type of content is performing the best for you and what posting times get you the most engagement. This way you can do MORE of what’s already working for you (and you can forget the rest).
Tip #3: Engage Back
Doesn’t it feel good when your posts get lots of comments, likes, and shares?
The fans that have engaged with your posts want to feel that you hear them, and more importantly, that you care.
So make sure you always respond to every comment, every message and every share (when possible).
Facebook gives you some great tools to help with this process.
Navigate over to your notifications tabs and you’ll get the chance to filter between likes, comments, shares and other types of engagements, (like mentions) so you never miss out on any type of engagement.
You can also set up an automated response on your Facebook page that lets folks know you’re away from your computer and you’ll be in touch soon. Want to see it action? Send me a message over on my Facebook page and you’ll get my automated message.
Now, typically I’m 100% against automated messages on social media because they seem robotic and fake. But, I’m 100% on board with any tool that helps be shorted my response time and connect with my clients quickly & effectively.
Want even more tips to learn how to create epic social media content? Enroll in my brand new, free social media class!
Here’s Your FunWork (think of it as your fun action steps):
- Schedule 2-3 engaging video posts per week for the next 3 weeks. Rember they don’t all need to be your own videos.
- Go through your Facebook Insights and pull 10 of your most popular posts. Analyze your posts and ask yourself what made them unique, different and interesting.
- Use your Facebook notifications tool to respond to everyone who’s engaged with your content during the past two weeks.
- BONUS: Set up your friendly auto responder message.
Let me know in the comments below which strategy you want to implement! I’m dying to know a little more about you. <3