You’ve heard everyone and their momma rave about how amazing they are and how much money you can really make using them.
And it’s no surprise.
Facebook ads are seriously the ish.
So why aren’t they working for YOUR business?
Because they are not the ”turn ’em on and make it rain” kind of strategy most marketers make them out to be.
And you know me, I’m gonna tell you like it is.
Facebook ads are freaking amazing BUT, like everything in business and life worth pursuing, it takes time, persistence and experimentation to make them work.
And trust me, I’ve been running campaigns since way before Facebook ads enabled news feed placements or fancy custom audiences.
Back then we could only target based on interests, similar Facebook pages, and the only placement was a tiny square box on the right-hand column.
So after running $250,000 worth of Facebook ads campaigns for over 50 clients during the last 4 years, I’m going to spill the beans on what works and what doesn’t in this brand new blog series.
Let’s kick things off by talking about the BIGGEST mistakes I see online business owners make with Facebook ads and how to avoid them.
Facebook ads are NOT traditional media.
In fact, they couldn’t be more different.
See, if you are are pushing product rather than promoting consumption, you are going to fail epically.
What should you do instead? Run ads to content and sell people on the back end.
More on this strategy tomorrow.
In the meantime, check out the video below and let’s talk about what NOT to do when you are running ads.
For the past couple of weeks, I’ve been hopping on the phone with students, clients, and subscribers to figure out what their biggest challenges with Facebook ads really are and how I can help.
One of the challenges I kept hearing over and over again was, ”I just don’t get them. I’ve wasted so much money and I can’t seem to get people to buy.”
So I took all of those questions and complaints and tackled them inside our newest Facebook Ads training, Smart Facebook Ads which is available right now inside The Business Lounge, our new membership website for online creators.
So if you are interested in learning how to profit from Facebook ads and do it the right way from the start, make sure you click here to learn more and join us.
And don’t miss out on Part II of this series where I’m going to break down the easiest way to implement an effective Facebook strategy ever.
Over To You
So there you have it.
The most common mistakes I see online business owners make with Facebook ads.
Got questions? Pop into the comments below and let me know how I can help.