By now, you’ve probably heard about sales funnels.
If not from us, maybe from a biz buddy, a college or another strategist on the net.
So I have a question for you.
Have you ever had one of those months where you’re working your buns off to put out awesome content, you’ve taken massive action to grow your list, and you’ve been totally consistent with your social media posts…
But then you check out your bank account only to realize all that hard work isn’t translating into enough revenue?
If so, I get it.
And by ”I get it” I really mean, I’ve been there (more than once) and it sucks.
Like a lot, a lot.
Because let’s be honest… Business isn’t just about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.
Business isn’t all about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.
My hubs, Chris, always says, ”The dream dies when the bank dries, ” and I couldn’t agree more.
But before you get any ideas, I know where you are thinking this whole blog post is headed, and you’re wrong.
If you thought I was going to say that having a sales funnel is the magical revenue fix you’ve been missing, I’m sorry to disappoint. 😉
Because despite the fact that having a sales funnel can absolutely be an amazing way to get more clients and customers consistently, your business may not be ready for one… just yet.
That’s why in this week’s #KimTV episode I’m going to walk you through what a sales funnel really is and help you determine whether this is the right time to start implementing a sales funnel in your business.
Let’s do this.
What Is A Sales Funnel And Do I Need One?
Here’s the thing.
Sales funnels are amazing, but at the end of the day, you have to get clear on who you are trying to serve and how you are going to position your message to your ideal clients.
You can literally build sales funnels all day everyday, and not get a single client or customer.
Why? Because sales funnels are both an art and a science. The art lies in your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience are.
The art is your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience really are.
The science part is the technique (you know, all the sexy ninja strategies everyone likes to talk about).
What does your customer journey look like and how does it flow?
I wish someone would have sat me down and told me my first sales funnels were failing not because I didn’t have AH-MAZING programs or because my pages weren’t beautifully designed, but because my messaging and my flow weren’t aligned.
Over To You
So now it’s time for you to take action.
Do you know your customers and clients well enough to craft a message that compels them to buy from you?
What are the next steps you can take to design your own profitable sales funnel?
I’d love to read all about it in the comments below.
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This week, I’m gifting you with three funnel diagrams straight from The Business Lounge Resource Vault that will help you map out your own funnels in 2017.