If you’re looking to start a profitable blog; or perhaps you already have a business and you want to learn exactly how to monetize your blog, attract more leads and sell more of your products  this is for you.

Spoiler alert, the strategies we’ll be tackling will definitely still work for you if you’re already rockin’ and rollin’ with an established blog and you want to take your monetization game to the next level.

‘Cause here’s the deal.

Most of the entrepreneurs we talk to and coach are completely overwhelmed trying to implement 17 marketing strategies online and doing none of the essentials the right way.

That’s why in this episode, we’re gonna be talking about why blogging is a fundamental aspect of your business’ content marketing strategy and we’ll be unpacking some of my top blog monetization strategies that will help generate more revenue for your business for years to come.

 

And that means balancing your output of high-quality content with strategic product placement, lead generation, and traffic.

One of the many questions that I get asked the most when it comes to content marketing and leveraging the power of the internet is “Kim, why should I even blog and how do I actually make money from it?”

I’ve worked with a lot of clients one-on-one over the years, helping them leverage the power of content marketing to sell anything from hot tubs to plastic surgery, online training, coaching, consulting, books and e-commerce products.

And that experience working with a wide variety of business models has taught me this, blogs and content marketing are extremely powerful and every business should have one.

Even though they’re not the sexiest strategy on the internet, blogging and content marketing are tried and true strategies. They are insanely effective at converting visitors who don’t know your brand into actual loyal fans who are going to give you their money in exchange for your products, program, and services.

If you run a blog, I probably don’t have to convince you that content marketing is where it’s at. But who knows, you might be on the fence or need a little extra validation.

To prove my point, before we dive right into the monetization strategies, I wanted to share a couple of things that my blog has done for my own business over the past five years.

#storytime

Heads Up! This blog is part III of a series, so  cath up on part I & II below.
PART I: How To Start A Profitable Blog – A Beginner’s Guide

PART II: What To Blog About To Make Money – Five Steps To Niche Down

BLOGGING BENEFIT #1: I LANDED MY DREAM JOB BEFORE GRADUATING COLLEGE

I started blogging mainly because I wanted to document what I was learning about social media marketing with my business buddies. And at that point, I never dreamed of launching my own social media marketing company but all that hard work paid off.

A few months into my blogging journey the company that ended up hiring me found me locally through my blog posts and they offered me a full-time position on the spot.

Why? My content had proven to them that I knew what I was talking about way before they ever interviewed me. 

Somehow, despite not having a degree in marketing or business, they thought that at 22, I was uniquely qualified to build their entire online marketing division, from the ground up.

Not to mention help manage a 4 million dollar marketing budget running six-figure campaigns every month. #thepressurewason

That job catapulted my career in more ways than we have time for and brought me invaluable skills and experiences I could have never enjoyed elsewhere.

The moral of the story?

Sharing your know-how via blogging positions you as an authority and showcases your skills. That alone will bring tons of opportunities your way whether your goal is to grow your brand, your business or just uplevel your career.

BLOGGING BENEFIT #2: I STOPPED CHASING CLIENTS, INSTEAD, THEY STARTED COMING TO ME

I have one two words for you.

Inbound marketing.

If you’re not familiar with the term, inbound marketing is activities that bring customers to you, instead of the other way around.

It works in every industry I can think of. From plastic surgery to fitness, real estate, design, fashion, health, and e-commerce.

And that’s what happened to my blog as well. Even after I was landed my dream job, I kept my blog going.

And through all that hard work I got to the point where I was attracting tons of potential clients and customers who were reading the blog and wanted to work with me.

I was building authority with every new post and because of it more and more clients wanted my help which allowed me to quit my 9-5 dream job and launch my brand.

Don’t get me wrong. It wasn’t all cherry pies and sprinkles.

I worked REALLY hard to earn my stripes but through it, all, blogging and content marketing was always at the core of my strategy and it paid off big time.

As time went by, my blog allowed me to transition from a service based business to offering coaching and consulting. And finally,  launching a full-fledged, information-based product business.

We launched The Business Lounge and several other training courses like Zilch To Social and Zero To Branding a few years go and content marketing and blogging is how we attract leads who turn into paying customers. 

And it’s not just us.

If you study some of the most successful e-commerce brands on the internet that are run by small firms (people just like you and me), you’ll find that content marketing and blogging is at the heart of their strategies too.

Take Boom By Cindy Joseph for example. A complete skincare and makeup brand dedicated to celebrating and empowering mature woman and their beauty.

This brand started off as a tiny blog that exploded into a multiple-seven-figures-per-month revolution.

Or how about Dr. Axe?

Over the past few years, Dr. Josh Axe has built his blog to the #1 Health & Fitness website in the world in an insanely saturated space.

They drive 17 million monthly visitors to their content every month and have built an entire empire that’s helping hundreds of thousands of people take control of their health naturally (including my husband, Chris and I). #hustlebaby

What’s your excuse?

And listen, you don’t have to drive millions of visitors to your blog every month to make money with it. That’s actually the beauty of blogging and content marketing. 

Even if you only have 1,000 visitors to your blog every month (which is an awesome accomplishment), you can still make a decent profit. I just want you to realize what’s possible when you’re intentional and understand how to monetize your blog strategically.

Now that you understand what’s possible for your brand let’s get into the step-by-step process of how to monetize your blog by using simple but proven strategies.

 

STRATEGY #1: HAVE A PRODUCT, A PROGRAM OR A SERVICE TO SELL

Set yourself up for success from the get-go by having a product, a program or a service to sell.

I talk about this all the time over on our YouTube channel. Be legit or quit.

Hopefully, you’re already an entrepreneur or you’re thinking about launching a business and you have an idea of what you want to sell. If you don’t know where to get started running your blog like a business or launching your own brand, check out our private mentorship site, The Business Lounge. 

We’ve broken down an entire Success Path that will help you validate, launch, grow and scale your online business profitably without the overwhelm.

If you’re looking to start a profitable blog; or perhaps you already have a business and you want to learn exactly how to monetize your blog, attract more leads and sell more of your products  this is for you.

Spoiler alert, the strategies we’ll be tackling will definitely still work for you if you’re already rockin’ and rollin’ with an established blog and you want to take your monetization game to the next level.

‘Cause here’s the deal.

Most of the entrepreneurs we talk to and coach are completely overwhelmed trying to implement 17 marketing strategies online and doing none of the essentials the right way.

That’s why in this episode, we’re gonna be talking about why blogging is a fundamental aspect of your business’ content marketing strategy and we’ll be unpacking some of my top blog monetization strategies that will help generate more revenue for your business for years to come.

 

STRATEGY #2: DOUBLE DOWN ON CREATING THE RIGHT CONTENT FOR YOUR BUSINESS

As entrepreneurs, the fundamentals will almost always produce the majority of the results both for your blog and your business.

Focus on the fundamentals.

If you don’t get anything else out of the blog, l seriously hope you leave with that takeaway.

Fundamentals = Mastery = Long-Term Success.

I don’t know what it is about this generation. Everyone’s constantly chasing the dang hacks, shortcuts, and easy money. 

It’s like we’re allergic to putting in the work and words like ”Mastery” and ”Long-Term Success” give us the creeps.

Stop that noise. 

There’s something to be said about the art of mastery and growth through challenges. First, the process, the challenge, the struggle… That’s what creates the transformation. So don’t be afraid to struggle with your blog or your business. 

Without struggle, there’s no growth. So if you haven’t made your first dollar yet from your blog, that’s okay.

It doesn’t mean you’re failing, it means you’re still learning, growing and mastering (#spoilerlart, that process never ends). 

Of course, I don’t want you to unpack and live in the struggle. That’s conformism and the complete opposite of mastery and success. But what I do want you to understand is that it’s okay to not have it all figure out right away. 

No one does. 

I’ve had years of experience doing this stuff and I’m acutely aware that I don’t have all the answers. I still struggle every single day but as long as I keep refining, improving and giving it my all, I know I’m on the right track. 

They key if focusing on the art of mastering your content.

Often times, we’re so busy and distracted by all the shiny strategies that we forget it and how it actually allows you to build your success sustainably.

The fundamentals are what makes us the most amount of money and that is true across the board for blogs big and small. 

Think of Pareto’s principle or the 80/20 rule.

80% of your results come from 20% of your effort. And 9 times out of 10 that 20% are basic principles that you master over time to generate the most amount of revenue. Not the hottest ninja hacks and strategies. 

So condition your mind to practice the art of mastery. Instead of the art of chasing your tail trying to do too much of what doesn’t matter in your business.

With that in mind, we’re gonna focus on the fundamentals first and then talk about the advanced stuff later.

The first thing that I want you to think about is to hone in on your content. You have to have a content strategy that makes sense for your business and is focused on producing revenue.

For example, if you are selling skin care products, what you want to do is start talking about topics related to your product.

You’re not gonna be blogging about recycling or what you had for dinner. You’re gonna focus on solving problems for people who have skin problems who can utilize your products. That’s the kind of content that will attract your ideal client. 

Period.

See? Fundamentals all day, every day. 

Here are a few questions you should answer for your review and audit your content focus.

a. Am I creating content consistently that would attract my ideal client? If so, how can I create more of that content? If not, how can I course correct?
b. Do I have a clear process in place to optimize my content for search so my clients can find my content?
c. Am I doing SEO research before I create content to make sure my topics are being searched for on the internet?
d. Am I spending enough time optimizing my content once it’s published for SEO? How can I improve my rankings?

There are some really cool tools that I highly recommend you utilize when you’re doing research on topics to blog about. 

 

  • Google Adwords’ Keyword Planner – The OG of SEO research. I use this tool to figure out what keywords are being searched for the most on the web + whether the competition is low or high on those topics.
  • SEMRush – I mean… do I need to say more? This tool is insanely powerful and will give you detailed analytics on your content and blog metrics for days. They have a free plan you can test out before you upgrade to the full version.
  • YouTube – Yes, YouTube is a search engine and it’s owned by Google which means this is an incredible tool to discover which topics are being searched for the most by an engaged community. Before I even plan my blog posts, I head to YouTube to find which topics are being searched for the most. It’s as simple as typing the first few words in a phrase into the search bar and letting YouTube suggest the keyword combinations that are most popular.
  • BuzzSumo – This tool lets you search for topics that are similar to what you’re blogging about. It’ll pull up a bunch of different blogs and will tell you how many social shares they’ve received. It will give you an idea of what are some of the popular topics in your industry that you might want to look into.

 

Have another tool to add to the list? Let me know in the comments below!

It’s important that you’re writing about what people are searching for so that they can find you.

Down the line, when you’ve established a monster blog, you can start diversifying your topic.

But for at least the first year, you have to double down on writing content that gets discovered via search. 

 

STRATEGY #3: BUILD YOUR EMAIL LIST

This, my friend, is the key to the kingdom. 

You’ve heard it a billion time. Build your email list.

But there’s a big difference between knowing something and actually implementing it, amirite? 

Don’t waste another second and get serious about list building.

It’s the best way to follow up with readers, alert them to new content and offer them something they can purchase from you.

Not having a solid lead capture system on your blog is a big mistake. Right now there could be people reading your blogs, leaving your site and never returning again. 

By skipping out on capturing names and emails, you’re missing out on potential leads that can turn into paying customers down the road.

A great way to do that is by leveraging lead magnets. That way, you’re can give someone value in exchange for their name and email.

how-to-monetize-your-blog

We like to call lead magnets that go along with blogs as “Content Upgrades” and they’re usually related to that specific blog post.

To give you a quick example, in this blog post I’ve added a form for a webinar or master class. I’ll be asking you for your name and email so I can send you access to our masterclass.

And going forward, if you find my masterclasses helpful and our videos and podcasts, informative, you might want some extra handholding inside one of our paid programs.  That’s how you leverage email marketing and lead capture to further your relationship with your blog reader’s and generate more profits.

We talk about this is WAY more depth and break down examples inside my free masterclass, How To Sell More On Your Blog, Build Your Authority & Scale Your Business. 

 

STRATEGY #4: LEVERAGE TRAFFIC

Once you have your content down and you have a solid product, and you’re also capturing names and emails, don’t forget to bring in new eyeballs into your blog and business.

This is by far one of the biggest mistakes bloggers make.

Having a solid traffic and search engine optimization (SEO) plan is a must. Afterall, you’re putting all this work into creating content that your audience wants to read, capturing names and emails with great lead magnets and putting out offers they care about. 

You need to be optimizing your content for search engines so that when people are searching for a particular topic, your blog post shows up and they find your awesome stuff.

You also don’t want to stop at SEO. Take a look at other search engines that are usually not thought about as search engines per se.

Pinterest, for example, is a channel that a lot of people consider a social media network, but it really isn’t. It’s a search engine and an amazing tool you can leverage to drive gobbles of traffic.

When you leverage Pinterest the right way, you’re going to receive an incredible amount of quality traffic. It’s usually people who are ready to buy hang out, so don’t underestimate its power.

And BTW, Pinterest it’s not just for girls.

Actually, one of the highest growing population inside the platform are actually men. I highly recommend going in and understanding the tool. Then build a traffic strategy that allows you to rank higher so that your blogs can generate a lot of revenue. 

If you want some extra hand-holding we have an entire course called Pinterest for Business that you can access on-demand inside of The Business Lounge right now.

Can we talk about YouTube for a minute?

The Tube is also a brilliant tool that you can leverage to expand your reach and create dynamic content for your readers. It’s also not a social media channel. 

Totally a search engine just like Pinterest.

Whether you like to be in front of the camera or you don’t (you can always sit behind the camera and record slide deck presentations), publishing videos on YouTube and repurposing that into a blog post, search engines will actually give you even more rank because you’re using rich media.

Video is considered as one of those rich media formats. In fact, one-third of all online activities are spent watching videos.

Need I say more?

how-to-monetize-your-blog

For us in the company, YouTube is a huge part of our marketing strategy. It helps us find more eyeballs and generate more traffic to our blog, not to mention build those relationships with our readers way faster than text ever could.

This helps us have a complete strategy where we’re driving traffic from different channels which creates a nice safety net for growth.

If one channel goes away, we’re good to go because we’ve already built and established authority and rank on other channels and they all work cohesively to help us sell more of our products and services.

And that, my friend, is how to monetize your blog with 4 simple strategies. I hope it gives you a big-picture vision of how this entire process works and how you can make small tweaks that can make a big impact on your blog’s bottom line.

OVER TO YOU

Now I’d love to hear your insight and perspective. What are some of the small or large tweaks you’ve made to your blog strategy that has helped you monetize your blog?

Share your advice with other readers in the comments below and don’t forget to sign up for our free blogging masterclass to die in deeper into exactly how to monetize your blog strategically. 

Talk to you in the next episode!

xo,

Kim

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