Beginner’s Guide To Content Marketing In 2020 And Beyond
Kimberly Ann Jimenez,
Digital Strategist & Founder
In this episode, we’re going to be talking about the beginner’s guide to content marketing, everything you need to know, A to Z to help you get started.
So let’s get into it.
HOW TO CREATE A CONTENT MARKETING PLAN
So whether you’re brand new or you’ve been at it for a while, you know that you need to go back to basics because something’s not working.
What are the steps that you need to take in order to make your content marketing actually profitable for your online business?
Why should you even be using content marketing?
#1 INFORMATION SELLS
We know from data that customers and consumers are looking for information in this new digital era. They’re reading reviews and getting educated on a product before they make a purchasing decision.
If you do not use content marketing and just go direct to sale, you’re missing out on a huge opportunity. And it opens you up for any competitor to come in, crush it with content marketing with information, and come out the winner.
So if you’re going to be at the forefront, if you’re going to be the go-to source, it’s going to be the leader in your industry, you got to make sure that you’re putting out the best information, the most valuable information.
#2 CONTENT MARKETING IS COST-EFFECTIVE
It’s very inexpensive to leverage information, to present an offer to prep someone for the sale, and then profit on the back end.
“Content marketing costs 62% less than traditional marketing and generates about three times as many leads.” – Demand Metrics
We talk about profitability before we talk about popularity. We’re not here to get cheap clicks or likes or leads. We want to get people in our digital house and do it with the intent of purchasing.
Content marketing is the future. We are trending in this direction where information is becoming a hot commodity. We’re all leveraging the internet and content to help us get to the next level and adapt to this brand new economy that we’re in.
Now, let’s break down the four steps that you need to take as a beginner or someone who’s coming back to the basics, making sure you have your foundation down and so that you can move forward.
FIGURE OUT WHAT TO POST
I want to challenge you to go outside of the platform that you’re thinking about. Look for what people are actually curious about what you’re selling. If some people have already created that exact same idea, don’t get discouraged. In fact, that’s validation.
I got from an amazing mentor, Ryan Levesque, he says you have to emulate before you innovate. Emulate what is already working, put your own spin on it and make it stand out. And then, once you understand what’s working, you can go and turn your content into totally innovative posts and create a post that sets you apart.
Don’t steal ideas. Be strategic, and you can emulate someone else as your understanding how to set up your own business and figure out what your business model is going to be and who your ideal audience is.
If you want to dive deeper with this whole topic, please come over and sign up for my brand new masterclass. I’m going to go deep and show you how to monetize your content, especially if you’re creating long-form content, videos, podcasts, or blogs.
PLANT YOUR FLAG
There are two key things that you have to ask yourself. Number one, what kind of creator am I? You’re not going to stick with content marketing in the long term if what you’re putting out isn’t something you enjoy. Do you prefer creating videos or podcasts, or do you like writing content?
I want you to commit to a single platform and maybe an extra supporting one on social media. So maybe you have YouTube, and where you’re creating videos, and you have Instagram. Whatever it is, you’re picking one main channel. You have to resist the urge to try to do everything at once. It does not work.
Get strategic with the way that you spread your resources. And it’s a matter of being really intentional with the time and resources you do have. So double down, plant your flag, select a platform.
Number two, where do people hang out? Is it on Instagram? Are they active there? Do they prefer to watch videos instead of reading articles? Whatever that format is, you got to go there, figure out what that platform is.
So, if you realize that video is the place where you need to be but you hate creating video, and you are not someone who likes being on camera. You have two options—hire it out and bring someone on to create your videos or you can then switch to a more visual format. Find those alternatives that can really work for your business.
CREATE A PLAN
You need to have a tactical plan of attack. How are you going to put all of this together? You’re going to pull out pen and paper, and you’re going to write these three important questions.
What am I going to post?
You could have ten ideas of videos, or you’re going to create or podcast episodes or blogs.
When am I going to post it?
I recommend starting with a frequency when it comes to long-form content of once a week or maybe it’s you know, Friday mornings at 9am, you’re always going to put out a blog post.
This is the time where you want to commit to a date and a time that’s a consistent week in, and week out, rain or shine, no matter what is non-negotiable.
How am I going to measure success?
What does success mean to you? Do you need to be tracking views? And of course, you want to be tracking sales?You have to have a system even if it’s as simple as just asking every single customer how they found you literally just as simple as that.
And of course, there’s more advanced tools and strategies that you can leverage, like Google Analytics, that will tell you exactly what kind of content people are consuming on your website.
If you’re part of The Business Lounge membership, we have an entire training on Google Analytics that you want to deploy and leverage. So if that’s your goal here, definitely make it a point to go through that training.
MONETIZE YOUR CONTENT
There are art and a science to selling on social media and art and sciences selling with content marketing. You want to make sure that you’re looking for ideas and modeling what’s already working for other people who specifically use the platform you selected.
So maybe you’re doing blogging, or you’re doing video, or you’re doing Instagram and Pinterest, you want to figure out what’s already working for other people and then apply it to your own business.
If you pay attention and do the work, you get a little extra help when you need it. You will find how to promote it. But here’s a general rule of thumb, you got to share what you do.
Follow the 80-20 rule—80% of your posts should have a lot of value to them. The number one objective for those poses to build awareness. relationship and to achieve that know, like, and trust factor. 20% should go all out sharing your product. Promote it, use your content as a place where you can showcase your amazing products, programs, and services.
OVER TO YOU
And hey, I can talk about content marketing all day long, especially when we have some theory. But I want you to go and check out our other episodes. We have an entire template dedicated to creating your content marketing strategy.
I hope that you enjoyed this episode. Don’t forget to catch the next one about creating your marketing strategy with a free template, and I will see you in the next episode.
Bye for now.
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