How to Find Proven Post— My Favorite Content Hack In 2020
Kimberly Ann Jimenez,
Digital Strategist & Founder
In this episode, I’m going to show you how you can find proven content ideas that are proven that are getting engagement on social media. And how you can leverage those ideas to create content that resonates with your audience around the topics that they care about in your niche.
So let’s get into it.
How to Find Proven Post
So I’ve talked about this website before, and it’s called Buzzsumo. I’ve been using it for years to find out what are those kinds of uses that people care about, and I’m going to show you how to use it, it’s very simple.
Go over to the homepage and type in keywords related to your niche and your industry. For example, you run an Online Organic Seed store. So what you’re going to want to do is go over to this homepage. And you’re going to type in organic gardening tips, a couple of keywords that resonate with your audience or pertain to your specific industry.
I encourage you to use a multitude of keywords, and we have a ton of different kinds of metrics here. Specifically, this is done well on Facebook, and you can see a breakdown of all the different types of engagement that a particular post got.
Likes are important, but they’re very simple to do. Comments are also really important because they show you whether people are ready to engage with that type of content. So look at all the different types of engagement, the hierarchy of engagement, and you can kind of analyze that data as you go.
The second one is organic vegetable gardening tips. This one did really well on Pinterest. So I would go into Pinterest, and type in this title and see what comes up. If you already have a couple of articles related, that is actually good proof that that’s a type of content or a piece or a topic that will resonate with your audience.
What you want to do next is just spin it, give it your own flair, give it your own specific perspective, and utilize it as an idea to plug into your content calendar.
You can see here how you can use the free version to look at all these amazing ideas of proven content that is already doing well on social media.
Next, you’re going to type in multiple keywords. You can have five to 10 different keywords that you can get a variety of ideas that can work for your niche for your industry, whether you’re sharing this on social media or creating macro content in the form of a blog or a podcast or a video.
Let’s take a look at another example if you are a car coach, and you help people find their perfect dream car. We’ll type in, best cars 2020, and we have 30,000 engagements, and most of these on Facebook, some of them on Twitter.
How can I create something similar?
You can create a reaction video or reaction post. So you’re getting the picture here as you utilize this tool. You can leverage it to get more ideas of what’s already working.
This primarily is performing on Facebook, which should give you an idea of what’s working when it comes to that specific platform. But I would challenge you to look at Pinterest.
Utilize these ideas and measure them against search platforms like YouTube and search platforms like Google to see if there are any similarities.
OVER TO YOU
OVER TO YOU
I hope this is a great starting point for you. I could talk about content marketing all day but I want you to watch my next video where I’m going to dive in deeper into 7 additional content hacks you can use to get more engagement, likes, and traffic.
I’ll see you in that one.
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