3 Proven Strategies To Grow Your Email List Faster And Close More Sales

Chris Harris
Business Strategist & Partner

Ever found yourself staring at your email subscriber count, wishing it would grow at warp speed?

In this episode, we’re diving deep into the top three proven strategies to expand your email list and amplify your reach. 

But before we get into the nitty-gritty details, let me ask you this:

Have you ever wondered why building an email list is so crucial for your online success? 

Join me as we uncover the answers and unlock expert strategies to skyrocket your email list growth. 

So, without further ado, let’s dive into it!

Related Read: Send This To Your Email Subscribers – List Building Tips

✨ FREE DOWNLOAD! List Building Checklist

So you’re wondering…

In a world where social media seems to reign supreme, why should you even bother with your email list?

You’ve probably sent out countless emails before, only to be met with silence on the other end. 

It’s frustrating. Right?

You’ve tried all the recommended tactics, thrown in the PS, added your links, and still, crickets.

Trust me, I get it.

But hold up, because I’m about to drop some knowledge bombs that might just change your perspective on email marketing.

So let’s talk numbers. 

#1. Did you know that for every dollar you invest in growing your email list, you could be looking at a mind-blowing 4,200% Return On Investment (ROI)? 

Yes, you read that right. While other digital marketing avenues might leave you scratching your head, email marketing is delivering some serious thing for your buck.

A staggering $42 for every dollar spent. 

It’s not a digital marketing myth; it’s the power of an effective email marketing strategy.

#2. On average, you should expect to earn at least $1 per month per subscriber.

So on average, expect a minimum of $1 per month per subscriber. 

That means if you’ve got 10,000 people on your email list and you’re doing things right, you’re looking at a cool $10,000 every month.

And that’s just the baseline. 

We’ve seen businesses making three, four, five times that amount with a well-rounded product suite and savvy email marketing.

That’s right! 

With the right strategy in place, those seemingly dormant email addresses could be your golden ticket to a lucrative revenue stream. 

But why focus on email when there’s the allure of social media? 

Here’s the reality check: we’re in an era of censorship, changing algorithms, and platforms making it harder for your audience to click away.

Just take Instagram’s recent pop-up scrutiny of external links, it is now slapping a potential scam alert on links leading outside the platform.

Plus the average click-through rate on Instagram hovers at a meager 0.22%. 

With odds like these, it’s time to rethink your digital strategy. 

Now, don’t get me wrong. Social media isn’t the enemy here. It has its place in the grand scheme of things, serving as a vital touchpoint for engaging with your audience. 

But when it comes to building a sturdy, reliable online presence, nothing beats investing in channels you own and control—like your email list and website.

It’s about playing the long game, investing in assets that won’t vanish overnight at the whim of an algorithm tweak.

So here are the 3 ways to grow your email list.

Write A Blog

I know I know – it might not sound as flashy as the latest TikTok dance or Instagram filter, but hear me out.

When was the last time you indulged in an online article about your favorite sports team, skincare routine, or the latest makeup trends? 

Surprise! That was a blog. 

So, let’s not be quick to judge a medium by its outdated reputation.

So here’s an amazing story from our stellar coaching student, Nikki. 

Nikki dedicated years to crafting her blog, sharing gut health recipes and natural sweetening alternatives. 

Here’s the kicker. Her blog on the best protein powder for gut health skyrocketed to the number one spot worldwide. 

And get this, it’s drawing in over 5,000 hits per month, driving tens of thousands of visitors to her website monthly.

But here’s where it gets even juicier. By strategically embedding valuable resources within her blog posts, like downloadable checklists or exclusive guides, Nikki seamlessly converts her readers into leads. 

We’re talking about conversion rates soaring as high as 30-50%. 

So with conversion rates soaring as high as 50%, these blogs become lead-generating machines, providing long-term value and solidifying Nikki’s online presence.

So why invest your time in blogging? 

Simple. It’s the cornerstone of your digital presence. 

While social media posts may come and go in the blink of an eye, your blog content stands the test of time, continually driving traffic and generating leads for your business. 

And the best part? You don’t need fancy equipment or a knack for public speaking. 

With just a keyboard and a bit of strategy, you can create compelling content, next thing you know, if you stay committed to doing that, you’re gonna see some traction in a very short time, particularly if they are optimized for capturing leads through something like a lead magnet, which is what we teach inside of The Business Lounge membership.

Related Read: How To Start A Profitable Blog From Scratch- A Beginner’s Guide

Create Content for Social Media Fast

✨ FREE DOWNLOAD! List Building Checklist

Get On YouTube

Now, I hear you – the thought of being on camera might make you break out in a cold sweat. 

Trust me, I’ve been there. 

But despite the technical hurdles and the dreaded performance anxiety, YouTube remains an undeniable force in the digital landscape. 

Here’s why.

#1. Demographics

Unlike other platforms that cater to specific age groups, YouTube boasts a universal appeal.

Whether you’re targeting older folks on Facebook or the younger crowd on TikTok, everyone is tuning in on YouTube

The platform’s universality is unmatched.

#2. Searchability

YouTube is not just a video-sharing platform; it’s a search engine. We have videos that are years old, racking up hundreds of thousands of views and still gaining traction daily.

Evergreen content can continue to attract views and engagement for years to come. 

But here’s where it gets really interesting. 

YouTube isn’t just about views – it’s about conversions. 

Like Kim, for example. Kim leverages her videos to drive downloads and subscriptions by offering valuable resources in the video descriptions.

It’s a soft pitch, a mini webinar for her free resource.

Because here’s the thing, every interaction with your audience is a selling opportunity. 

Whether it’s getting them to subscribe, like, follow, join your email list, or make a purchase, each touchpoint is a chance to move them further down the sales funnel.

#3. Direct Sale

And the beauty of YouTube is not just about brand awareness,  it’s about direct sales. 

With compelling visuals and face-to-face engagement, you can showcase your products or offerings directly to your audience. 

Whether you’re promoting templates or offering downloadable resources, YouTube provides a platform for direct sales if you play your cards right.

Now, I won’t sugarcoat it – YouTube comes with its fair share of challenges. 

But the payoff? It’s well worth the effort.

Post on Pinterest

Now, I know what you’re thinking…

“Pinterest? Isn’t that just for DIY projects and wedding planning?”

Well, think again. 

Pinterest is a hidden gem in the realm of digital marketing, boasting both a thriving community and robust search functionality.

Here’s the scoop: Pinterest isn’t just a social media platform, it’s a search engine in its own right.

Take my reading lists, for example.

By creating visually appealing pins showcasing my top recommendations, I was able to drive downloads and engagements.

By just writing a brief excerpt, including the reading list lead magnet, voila! 

Users can download it directly from the pin. 

And the best part? Pins have staying power. 

A viral pin can continue to drive traffic to your site for years to come, resulting in thousands of new users and potential leads.

Here’s the key: Pinterest thrives on search intent!

Unlike other platforms where users scroll aimlessly, People on Pinterest are actively seeking something specific. Whether they’re looking for smoothie recipes, DIY home improvement tips, or business resources, they’re ready to take action.

That’s where you come in. 

By strategically positioning your content to align with user search intent, you have the opportunity to capture their attention and drive them towards your email list.

So, if you have a product or service that aligns with Pinterest’s user intent, it’s time to explore the possibilities. 

Leverage the search functionality, tap into the community engagement, and watch as your pins lead users straight to your opt-ins, transforming them into valuable leads and, ultimately, customers.

Related Read: Pinterest For Business: 5 Kick Butt Content Strategies

Advanced Pro Tip!

Now, for the pro tip that will take your digital marketing game to the next level…

Once you’ve implemented the top three strategies we’ve discussed – blogging, YouTube, and Pinterest…

It’s time to supercharge it with paid advertising.

Let me break it down for you…

If you’ve crafted a killer lead magnet, like for us it is our Content Calendar Template, and it’s been driving insane conversion rates across all your platforms. 

You’re seeing engagement skyrocket, and your email list is growing at a rapid pace. That’s when you know you’ve struck gold.

Now, here’s where the magic happens. With confidence in your offer and its performance, it’s time to pour gasoline on the fire – metaphorically speaking, of course.

By investing in paid advertisements on platforms like Facebook and Instagram, you can amplify your reach and turbocharge your lead generation efforts.

But here’s the kicker – it’s not just about throwing money at the problem and hoping for the best.

It’s about strategically leveraging your top-performing content to drive targeted traffic to your offers. 

Take our Content Calendar Template, for example. With a conversion rate of over 95%, it’s a no-brainer to run ads directly to that lead magnet.

But here’s where it gets even more exciting…

By seamlessly integrating your lead magnet with a complementary paid offering, you create self-liquidating ad spend, essentially running ads for free.

So you’re not just growing your email list – you’re actually making money back to cover your ad spend.

That’s the power of scaling out a winning strategy to its fullest potential.

With the right strategy, a killer offer, and a dash of paid advertising, you can watch your email list grow exponentially and your business soar to new heights.

So here’s the bottom line: when you’ve got a winning formula, don’t be afraid to go all in.

With the right strategy and a willingness to test, tweak, and optimize, the sky’s the limit for your digital marketing success!

OVER TO YOU

And there you have it!

I hope you found today’s discussion valuable and insightful. 

Remember, building an email list is more than just a strategy – it’s a game-changer for your business. 

So go ahead, implement these tips, and watch your email list grow.

Until next time, keep hustling, and keep innovating!

Content Calendar Playbook

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