There’s nothing more frustrating than staring at a blinking cursor for hours on end, trying to figure out what to blog about next…
I think that as bloggers there’s nothing we dread more than running out of post ideas (or wasting time trying to write the perfect post).
The other day I was talking to a blogger friend, and when I asked how her blog was going she said, ”well, I’m not doing it anymore… I ran out of ideas to blog about.”
What?! No. No. No.
Running out of blog post ideas is a simple problem to fix and while I get how frustrating it can be, there are tons of ways to avoid the whole ”I ran out of ideas” scenario to begin with.
So this week we’re on a mission to help you come up with more blog post ideas than you know what to do with, quickly.
Getting Into The Strategy
Let’s break things down into three, super simple steps.
Step #1: Outline 5 Broad Topics You Want To Cover
So let’s say you are in the fitness coach. Here are what your list of broad topics might look like:
- Weight Loss
- Diet & Nutrition
- Strength Training
Now that we have our broad topics outlined, it’s time to pair each broad topic with a blog type or category.
Step #2: Outline Your Blog Post Types/Categories
There are a wealth of blog types out there.
But for the purpose of this strategy, we are just going to focus on five blog post types.
Remember, you can choose whichever five post types you like but here are a few examples you can use right away.
I would say this is one of the most popular categories or blog post types amongst bloggers these days, and it’s no surprise.
People love reading practical, step-by-step information they can use and implement right away.
So whenever you are brainstorming ”How To” post types these three questions can help guide your process:
- What are you learning/implementing in your own business right now?
- What is your audience asking about?
- What can you break down for your audience into a simple, step-by-step strategy?
In the last few years, lists have become insanely popular.
In fact, monster blogs like Buzzfeed use them all the time to capture their audience’s attention and get them to share their content.
Lists help curate resources, ideas and tools into scannable content your readers can quickly consume and that’s what make them such valuable blog post types.
When it’s time to brainstorm list blog post types, here are three tips that will help move the process along faster.
- Use Google and Pinterest to search for keywords related to your topic so you can check out what is already out there.
- Go bigger if you can. Longer lists tend to get more attention and hold more value.
- Don’t be afraid to update them over time as you come across new resources, ideas or tools.
There’s nothing more inspiring and curiosity evoking than real life examples of other people who have accomplished the goals or desires your reader’s want to achieve or experience.
This blog type enables you to use data-driven examples, social proof from someone else’s experience or just general research theories to prove a point.
Plus, it gives you the opportunity to position your products, programs, and services in a new light and validate them without having to sell directly.
Here are three tips to brainstorm your next case study blog.
- Use actual data. If you can screenshot numbers, gather before & after pictures or get insider information, your reader’s will devour that stuff.
- Get specific. People want to learn the subtle nuances that can get them results.
- Make it engaging. You may be tempted to share boring stats, turn them into visuals like videos, infographics or slide decks you can embed in your post.
Today there is more content and information available than any other time in history, which means it’s also never been more overwhelming to find the right resources on the web.
Use this opportunity to curate the best resources from around the interwebs for your audience.
Here are three tips you can use when curating resources from around the web.
- If you utilize these resources, that will carry more weight with your subscribers.
- Use examples of ways these resources have helped you or your reader’s in the past.
- If you love these resources, and any of them are paid, use this as an affiliate marketing opportunity to monetize your blog or work out an exclusive deal for you readers with the resource provider.
Storytelling is an ancient art and in my opinion, it’s the most powerful type of content.
So if whenever you have a chance to tell a story whether it be yours or someone else’s, take it.
It will build a powerful, intimate connection with your readers that will make your blog stand out. 😉
Here are a few tips to follow whenever you are brainstorming story ideas for your blog:
- Humanize the story and make it relatable.
- Use it as a teachable or inspiring moment by highlighting the moral of the story.
- Use stories as an opportunity to encourage your reader’s and help foster a sense of community by reminding them that ”we are all in this together”.
Step #3: Pair your topics with your post types.
This third step is where the magic starts to happen.
Now that you have your list of 5 broad topics you want to cover, it’s time to pair them with five topic types or categories.
Five broad topics x 5 categories = 25 shiny new blog post ideas for your blog content bank.
To make this process even easier, we designed an excellent Blog Content Bank Spreadsheet + a mini class to show you how to use it.
>> BONUS: Download my Blog Content Bank Spreadhseet + access the mini class.
Over To You
So there you have it, a three-step strategy to build a solid blog content bank for your business.
Your homework is to take action and brainstorm 25 new blog topics right away.
Use the free Blog Content Bank Spreadsheet we designed for our Bloggin’ For Business course members by clicking here.