My TOP Free TRELLO Power-Ups (2020 Trello Tutorial)

My TOP Free TRELLO Power-Ups (2020 Trello Tutorial)

BUSINESS STRATEGIES

My TOP Free Trello
Power-Ups

(2020 Trello Tutorial)

August 12th

Kimberly Ann Jimenez,
Digital Strategist & Founder

Ready to take your Trello productivity to the next level? You’re going to love this post because I’m about to walk you through my TOP FIVE free Trello power-ups that you should be using in every one of your boards.

MY TOP FREE TRELLO POWER-UPS (2020 TRELLO TUTORIAL)

#1 CARD REPEATER

Everyone should have the Card Repeater power-up on their Trello boards because this will come in super handy if you need to have a recurring task.

You’re going to find the power-ups in the Menu section. Click that, and you’re going to see so many different options. They’re categorized in terms of their functionality, which I love.

Once you’ve activated the Card Repeater, let’s set up the specifics. For example, if you’re going to work on a weekly newsletter, you can create a card and set up the repeat settings. If you’re sending it out every Wednesday, the newsletter needs to be ready by Tuesday. 

So you need to set the repeat to Weekly, set the time and the day. Set the condition, the list, and the position too. Your repeat setting should look similar to this.

For this example, the task will repeat every week on Tuesday. This is what we’re going to call the “Master Card” because this is the card that Trello will automatically copy every week. You can add your workflow, to-do’s, links to resources that you will need to complete the task, and essential attachments (maybe a graphic) in the master card.

IMPORTANT! With the free version of Trello, you only get one power-up per board. So you will have to choose which one you know you’ll use often. If you upgrade to their Gold Level, you can use up to three power-ups. Their business class allows you to add unlimited power-ups.

My company and I are also not sponsored by Trello. We just want to share the apps and strategies that we use and have truly helped us improve our productivity.

#2 CUSTOM FIELDS

The second power-up that I think is super powerful – pun intended – is Custom Fields. I get asked about this in our community a lot.

For example, I’m doing a hiring project; custom fields just allow me to add more information that might be relevant to my team and me as we’re going through different hires.

If we want to add a start date or the interview period, we can add it as a custom field. We can also add a Yes or No option for individual interviewees, “Has he/she been interviewed? Yes or no.” We can always add text fields if we need to. We may want to change the status so we can add a custom field saying, “Moved to the top applicant.”

There are so many things you can do with the Custom Fields power-up. You can add a checkbox or a drop-down item. You can look into more ideas of how you can use this power-up and make it super efficient for your workflow. 

#3 CALENDAR

The next power-up that we highly recommend is the Calendar. For sure, you’re going to want to have this on every one of your boards.

When you have the Calendar power-up activated, you’re going to see a calendar view on top of your board. That way, you can simply switch between the board view and the card view. You can see everything that’s going on at a glance anytime. Every time you’ve completed a task or project, you’ll see a strikethrough on there as well.

You can click on a card in the calendar view and quickly edit it. You can also add individual cards or move them around to switch out their due dates. My team and I find it very helpful to look at what’s going on for each week or month.

#4 CARD SNOOZE

The next power-up that is super helpful is called Card Snooze. This power-up lets you bring back a card that you’ve put on pause or want to remember to work on in the future and reappear on your Trello board. 

Card Snooze is so helpful, especially if you want to jot something down quickly, then revisit it in a week or a month from now. You don’t want it to take up space on your board, so this is the power-up for you.

For example, we’re doing a TBL launch. We’re opening up the doors to our membership site again, but not now. So what we’ll do is hit snooze for a couple of hours, days, or even months. The card will be archived and then brought back to exactly where it was before when the time comes that we’ll work on the project.

#5 CARD AGING

Last but not least, the Card Aging power-up is essential, especially if you’re working on a lot of different projects at the same time, or you have a team that you’re collaborating with.

I know this might look basic, but we tend to overlook how useful this power-up is. The Card Aging power-up applies a filter to the cards that have not been active for a while.

At a glance, you’re going to see which of the cards need attention or which of the projects have not made any recent progress. This helps provide a clear visual indication that, “Hey, we need to get back on this specific card.” It’s also an excellent way to assess whether a task or a project is something that you still have to work on.

OVER TO YOU

Now that you know how to leverage power-ups and get your productivity to the next level, it’s time to learn how to sync your Google calendar with your Trello board. You can get more done with a Trello calendar task system

So if you want to learn more about that, I’m going to show you a couple more advanced strategies in the next blog post.

Don’t forget to let me know in the comment section below, what is your favorite Trello power up? I’d love to know all about it.

 

‘Til the next one!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Use TRELLO for Project Management (2020 Trello Tutorial)

How To Use TRELLO for Project Management (2020 Trello Tutorial)

BUSINESS STRATEGIES

How To Use TRELLO for
Project Management
(2020 Trello Tutorial)

August 5th

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’re looking for the perfect tool to manage projects or initiatives in your business and life, look no further than Trello! In this post, I’m going to walk you through our company project board to get tons of ideas to set up your project workflow.

Let’s start!

HOW TO USE TRELLO FOR PROJECT MANAGEMENT (2020 TRELLO TUTORIAL)

There are so many different ways you can set up your project management board. I highly recommend getting ideas and inspiration for how you want to manage your own.

We have our Big Fat Projects board for us in the company, and we made this solely for all our projects. It’s our primary way to collaborate and manage our projects, and it’s quite busy.

However, even if you’re not collaborating with different team members or don’t have other people other than yourself, I recommend this workflow. It’s crucial to have a place where you can look at your projects at a glance and manage them systematically.

We have a Start Here list where team members can reference on how to use the board, what the labels mean, the list of resources, to name a few. This is helpful for our team members, especially the new ones.

We also have a list for What We’re Working On This Month. This is where we add all the projects we need to be working on for a specific month. Each card represents a particular project, and inside, we have the description, the different workflows, and the people who will be responsible for various aspects of the project.

MONTHLY REVIEWS SHOULD BE PART OF YOUR WORKFLOW

At the end of every month, I take the time to assess what we’ve accomplished. I also prepare for what we’re going to work on in the following month. Doing a monthly review keeps my team and me in check. If there are processes that we need to work on, the monthly review is a good time to make some adjustments. 

Daily, weekly, monthly, and yearly reviews should be part of your productivity workflow. I can’t stress enough how important it is. It will help you hold yourself accountable.

Not-so important things will always come up, and that’s why you need a Project Shelf. This is a list where we keep all the projects coming down the pipeline in our company. These are projects that we want to work on at some point, but are not important to our goals.

Our entire approach is specificity. We like having clarity on the Profit Generating Projects to stay focused on what’s going to move the needle forward in my brand. What strategies will allow us to bring on other people in the company and meet our revenue-generating goals? All those projects will be added to this list.

Whenever we complete a project, we use the same approach that I’ve mentioned in the first part of the Trello series, which is to move our cards from left to right. We celebrate all the projects we complete too.

We also have a list for projects that are on pause because life happens and plans change, right? Sometimes we have to hit pause on something, and whenever we’re ready, we revisit this list later.

OVER TO YOU

So this is how we organize our Big Fat Projects board. We work on this board every day.

One last thing that I want to emphasize is that setting this up didn’t take overnight. There’s always going to be adjustments.

Check out our Trello Workflow Board to take inspiration from it and add your little twists.

Question of the day! Are you using a project management tool yet? If so, what are you using, and why do you love it?

I’d love to know your thoughts. Share them down in the comments section below.

‘Til the next post!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

10 Productivity Hacks To Master While You Work From Home

10 Productivity Hacks To Master While You Work From Home

BUSINESS STRATEGIES

10 Productivity Hacks
To Master While You
Work From Home

July 22nd

Kimberly Ann Jimenez,
Digital Strategist & Founder

Having a good mindset is 70% of productivity. The other 30% is all about your strategy. So in this video, I’ll be talking about what you could be doing to set yourself up to win every day.

Plus, ten simple but super effective strategies to make sure you’re massively increasing your productivity while you work from home. 

10 PRODUCTIVITY HACKS TO MASTER WHILE YOU WORK FROM HOME

A few years ago, I stumbled upon this fantastic idea by Steven Pressfield. He talked about why it’s important to lead on your day with this one concept in his books.

“How would you behave if you were the best in the world at what you do?”

– Steven Pressfield

If you were the best basketball player in history, or the most incredible scientist, or the best marketer or the best fitness pro, how would you behave day-to-day?

How would you respect your time and energy?

How would you spend your attention?

What are the habits that you would develop

How would you conduct yourself in the world? 

I think this is such a significant mindset shift. Look at how you’re spending your time and how you’re choosing to invest your energy from a strategic standpoint. 

We as entrepreneurs, small business owners, and creators, we’re in it to win. We’re here to put the very best out of ourselves into the world. We’re here to share our gifts to serve other people and make a bigger impact. We can’t do that if we’re not actively aware of the behavioral patterns that we need to be improving.

THE MINDSET

Mindset is crucial when it comes to productivity. It’s about 70% in my opinion. Entrepreneurs and business owners struggle with productivity a lot, especially when they’re working from home. It’s not easy to create a structure and to form habits around your workflow. When there isn’t necessarily a boss or other people holding you accountable, it’s easy to be distracted with so many things and not have anything done.

GET CLEAR ON YOUR WHY

Like with all other things, we have to be clear on our objective. Why do we want to become more productive? Be clear on that. 

There are four critical emotions to look out for whenever you’re at leveling up in life. In this case, we’re talking about productivity. 

Number one is resistance. You might have some resistance whenever you’re implementing a new strategy to improve your productivity. Your brain might tell you, “Hey, we have so much to do. Do we need to find a better workflow?” That is resistance.

Look out for it and expect it because you’re more likely to accept that emotion and to move forward, regardless.

Number two is overwhelm. “Oh my gosh, but I already have so much to do! How am I going to fit any kind of improvement on my schedule? Like it’s just too much to handle.” My friend that is a lie. Overwhelm is a choice. You are in control of how overwhelmed you let yourself feel. You have everything that you need to make progressive changes in your business, and your life and productivity is not the exception. 

Number three is the fear of failure. You might be thinking that you’re never going to stick with a new workflow or a new way of handling your to do’s, a morning routine, or a new health habit that will help you become more productive. That’s normal and understandable. 

Whenever you’re starting something new, you have a high tendency to revert to your old ways. So when you can catch yourself feeling that kind of emotion, make sure to acknowledge it and move forward regardless.

You don’t have to be afraid of failure because you’ve proven to yourself many times that you can overcome anything you set your mind to.

Number four is the “know-it-all” attitude. “Oh, I’ve tried all the things. I’ve heard all this information before. I don’t need to learn anything new.” We all know that this type of attitude won’t get you anywhere. Again, recognize the emotion and move past it.

THE STRATEGY

Now we’re left with 30% of the equation, which is the strategy. How will you implement active habits that’ll help you continue to move forward in your productivity journey? Let’s dive right in.

#1 CREATE A MORNING ROUTINE

Here’s the thing about morning routines: you have to craft one that works for you. There are so many morning routine videos on Youtube and podcast episodes out there. Many entrepreneurs try to mimic someone else’s morning routine, and that’s where they get it all wrong. 

I want you to use others as inspiration. Find what inspires you and test new things. You’ll come up with a routine that works for you in whatever stage you are in life. 

Don’t try to layer a bunch of different habits all at once too. Start with one simple thing that you could do every single day and then add more. 

Remember, your morning routine needs to be tailored to you and no one else.

#2 FIGURE OUT WHEN YOU WORK BEST AND PRIORITIZE CREATIVE TASKS

Make sure you’re working in times that work best for you. Maybe you’re not a morning person, and you function best in the evening or the afternoon. Perhaps you’re an early bird! Whatever time you feel you’re the most productive, make sure to set that in stone and protect it.

Of course, make sure that you’re prioritizing creative tasks. The minute you start working, do the creative tasks first like shooting a new video, writing a new blog post, creating social media content, or even having creative meetings with your team.

The first few hours of your work time are the “prime hours” for your brain to accelerate and be creative. So you must prioritize anything that has to do with your creative side as early as you can.

#3 PLAN YOUR DAY THE NIGHT BEFORE

This strategy has helped me so much throughout the years. At the end of every day, I sit down with my Full Focus Planner, and I plan the next day. 

RELATED READ: The Best Planner For Entrepreneurs – Full Focus Planner Review

It takes me 10 minutes to do it, and it helps me start the next day with so much clarity and intention. I don’t have to wonder what I’m going to do because it’s already laid out for me the night before.

#4 CREATE TIME BLOCKS

Creating time blocks is one of my favorite things to do. It’s a great way of stripping down the things that you need to get done by time. You can set a time to work for two hours in the morning and then six in the afternoon because you still have to spend time with your kids in between.

Don’t forget to set time for some breaks too. Watch a fresh episode on YouTube for ten minutes or go for a short walk. Having time blocks helps give you some structure.

#5 BATCH ANYTHING YOU CAN

I’ve talked about this strategy at large on both my YouTube channel and The Business Lounge podcast. Batch creating means grouping similar or related tasks as much as you can and doing them in chunks.

For example, you can batch all of your blog posts for the month or batch shoot your Youtube videos. We do this in the company for 90 days at a time. So anything that you can do in batches do them intentionally. It’ll save you so much time and energy as you continue to grow and become busier.

#6 SET NON-NEGOTIABLE TASKS

Set up your non-negotiable tasks every single day. This is all about prioritizing the tasks that will help you move closer towards your goals. You should set a maximum of three tasks per day because this is how you stay consistent.

#7 DON’T START PROJECT B UNTIL YOU HAVE FINISHED PROJECT A

Jim Rohn said… 

“Failure is not a single, cataclysmic event. You don’t fail overnight. Instead, failure is a few errors in judgment, repeated every day.”

– Jim Rohn

I agree with this quote, so I want to make sure that you’re setting yourself up for success, regardless of where you’re at in your entrepreneurial journey. Do not skip any step and be consistent. 

Don’t try to do everything all at once. Remember, don’t spread your energy and your attention in a million different directions. Finish project A first before you move on to the next one.

#8 CREATE TEMPLATES AND CHECKLISTS FOR TASKS THAT YOU DO ON REPEAT

If you have to remember the small tasks you need to do every time you create a blog, you have to create a template for it! Your brain should not be full of all this tiny information. 

Leverage whatever tool you’re using – a written journal or an online tool like Trello – and create a template that you can pull out every time you’re working on a specific project or a more significant task. So you won’t have to worry about remembering all the tiny details. 

#9 SET UP A DISTRACTION-FREE ENVIRONMENT

Here’s the deal. Wherever you’re working, whether it’s a corner in your bedroom or a studio or office, make sure that it’s a sanctuary. Put your headphones on if there’s too much noise. Set your phone on Do Not Disturb mode.

Pay attention to how many times you grab your phone to check Instagram, or how many times you get interrupted by a text message or a phone call. Don’t let anything disturb your flow, unless it’s an emergency, of course.

#10 LET YOUR FAMILY AND FRIENDS KNOW YOU’LL BE UNAVAILABLE

Let your family and friends know when it’s okay to contact you and when it’s not okay at all. When you’re unavailable, it shows people that you respect your time, that you value the work that you’re doing, and they’ll respect it as well. 

So if you need to have a family meeting, let everyone know when you’re going to be working and when you’re available. 

OVER TO YOU

Remember, your time is priceless. It’s a hot commodity that can’t be purchased or replaced, and it deserves your respect.

So my wish for you is that you use these strategies and resources to level up your productivity. Give your business your all and have the time and energy to enjoy your life, take care of your health, and inject so much joy and happiness into your work. 

Here’s the question of the day. Are you more productive when you are working from home or less productive?

I’ve been both in different seasons of my life and I love to hear from you. So leave me a comment below. I’d love to know your thoughts!

‘Til the next time!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

7 Simple Ways To Boost Conversions On Your Website

7 Simple Ways To Boost Conversions On Your Website

BUSINESS STRATEGIES

7 Simple Ways To
Boost Conversions
On Your Website

July 9th

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’re looking for ways to improve your website conversions and turn more leads into actual sales and customers, this post is for you, friend 

We’re going to dive into SEVEN TIPS that you can implement to up-level the conversion rate on your website.

Whether you’re an eCommerce store owner or you sell services or you sell a digital program or product – I got you covered.

Let’s start!

7 Simple Ways To Boost Conversions On Your Website

“Don’t find customers for your products, find products for your customers.”

– Seth Godin

This quote by Seth Godin is such an important marketing principle. If you have a rock-solid offer, it has to be dialed in to serve your ideal clients.

You can get away with having a not-so-great conversion optimization on your website if your offer is super legit. However, there’s no amount of conversion optimization hacks and tricks that you can deploy to fix a bad offer. 

So let me assume that you’ve already validated your offer, that you’ve gone through the process of making sure that it’s legit and that people want it. Now you’re ready to level up. 

The next thing you need to do is…

#1 KNOW YOUR NUMBERS

When it comes to conversion optimization on your website, it’s all about knowing your numbers. 

This tip may sound so basic, but in reality, 90% of entrepreneurs that I’ve talked to don’t know their numbers. They have no idea how many people are landing on their website or where they’re coming from.

They don’t know how many of those people are turning into leads and converting into customers and what products are they purchasing. All that data empowers you as an entrepreneur or a small business owner.

Knowing your numbers is even more important If you’re a solopreneur. There are four key aspects that I want you to assess as you’re leveraging simple and free tools like Google Analytics, or even a paid tool like Hotjar

You need to look at the total number of website visitors you’re attracting every month. Then, you want to see specific individualized data points that help you figure out where your audience is falling off in your sales process.

For example, you’re counting people coming to your homepage from social media, from search engines like Google, and maybe even from paid ads. Then you have a call-to-action on your header that takes them to your sales page.

You want to see how many people are landing on your homepage and then going to your sales page. Then from there, you need to figure out how many are leaving, and how many are turning into paid clients.

Maybe you have extra steps like you’ll take people to a shopping cart after landing on your sales page. You should have individualized numbers for each step. You don’t have to be fancy and crazy about it. Just create a spreadsheet and have clear numbers that you can see.

#2 USE POP-UPS

Some people might be on the fence about this because they don’t want to interrupt the flow or the user experience on their website.

However, the reality is that you can create tasteful pop-ups that will encourage people to become leads without being extremely sales-y or too in-your-face.

The key is to offer them a lead magnet, or a next step, or a bribe, or a freemium that entices them. It should appear on your website repeatedly, and it’ll probably turn into the highest conversion opt-in form on your entire website. 

Here are a couple of examples that I think could inspire you.

SOKO GLAM

Soko Glam is an eCommerce store, and they have this pop-up on their website. They sell physical products, and they usually offer discounts. This type of pop-up is one of the easiest that you can create and have it appear on multiple pages on your website that’s related to your lead magnet. 

Eventually, you’ll see a pretty remarkable uptick in your conversion rates, as it pertains to moving your website visitors to become actual leads.

You should do this so you can follow up with them through email. Doing so brings them back to your website that helps them build that trust if they’re not ready to buy the first time they land on your site. 

COSCHEDULE

Here’s another well-crafted pop-up, and this one comes from CoSchedule. It’s an exit intent pop.

When people leave the blog, this pops up on the screen and says, “Before you go and improve your marketing with 20 plus downloadable templates and resources. Get it now.”

I do advocate for making your lead magnet very specific instead of giving people access to an entire library of resources that might feel vague. Still, for Coschedule, this pop-up probably works well. 

It’s all about testing and experimentation, and there are always exceptions to the rule.

JAMES COFFEE CO.

This last example last one comes from James Coffee Co. I’ve used their website as an example many times. I think they have a great website with exciting offers, but I don’t want to steep this as part of your marketing strategy on your website.

It’s a pop up that says, “Let’s stay in touch. Sign up for the early access list.”

The deal is people don’t need more emails in their inbox. So it’s infrequent that you’re going to get a high conversion rate from merely saying, “Hey, join our newsletter. Let’s keep in touch. Let’s communicate.”

The people who will sign up are those who love the brand, or they are already super fans, or they are curious.

However, as a rule of thumb, you want to make your pop-up very specific. Instead of merely assuming that they’re going to want to automatically sign up to your newsletter, you have to give something of value in exchange for someone’s email.

WHAT TOOLS SHOULD I USE FOR MY POP-UPS?

I’ve talked about my favorite email marketing tool, Convertkit because it has done wonders for my business. It’s so worth investing on.

Convertkit already has pop-up designs that come with them. But there are other tools that you can use like ThriveLeads, PopupAlly, and OptinMonster.

#3 OPTIMIZE YOUR HOMEPAGE’S HEADER

This conversion optimization strategy is such a simple thing, but most people don’t do this. And that is optimizing your header on your homepage. This is prime real estate. It’s where people land first when they get to know you or find you on the internet.

You must be clear about what you do, how you help people, and what you have to offer. Let’s take a look at a couple of examples.

NEIL PATEL

Here’s Neil Patel’s homepage header, and I love it. He’s extremely clear about what he does, and he leads with an offer.

I love how clear he makes his messaging. This strategy isn’t for everyone. I just think that Neil makes things so simple and straight to the point. Plus, he’s leveraging the ability to grab his website visitors’ information, get them excited, get them to take action, and get them engaged with his website.

DOLLAR SHAVE CLUB

Dollar Shave Club is a product-based business, and I love that their header is very clear. Now it’s cool to see a visual representation of their brand through their video, but you don’t have to get very fancy right away. It’s just about having clarity. 

From these examples, you can see how you can clarify your offer, or your message, or whatever it is that you want people to take action on. Leverage that space on your homepage to make a massive difference in your conversions, to lead people to where you want them to go. 

Most people are playing guessing games. They have like a billion different links, or are taking people in multiple different directions, or they’ve oversimplified their website.

So I want you to experiment with what’s going to convert best for you. This is a great starting point in terms of clarifying your message.

STORYBRAND

The final example that I have for is from StoryBrand. Again, they have a clear header that’s optimized with a clear message about what’s going on right now in their business, what they want you to take action on, and then it’s fortified with visual imagery. 

They have a clear call-to-action too, which is encouraging visitors to watch the video. StoryBrand’s website is a good one to model and get inspiration from.

7 SIMPLE WAYS TO BOOST YOUR CONVERSIONS ON YOUR WEBSITE PART II

#4 CREATE ORGANIC AD SPOTS ON YOUR CONTENT

The next thing that I want you to leverage is creating your ad spots in your content. If you’re an entrepreneur and have products and programs to sell, you should use your content as advertising space.

We do this all the time on our blog, and it’s something that I don’t see creators do. In our blog posts, we include related resources as opt-in opportunities.

We have lead magnets and ad space that promotes our courses and our programs. Sometimes you’ll see this at the end of the post. Other times, you’ll see it within the content piece itself. It’s a great way of getting attention from people who are consuming your content, who feel like they know and trust you and are ready to buy something from you, but they may not know that your product or program exists.

#5 INCLUDE TESTIMONIALS OR REVIEWS

Next step. I want you to leverage testimonials, reviews, case studies – anything that’ll legitimize your brand, products, programs, or services. 

One of the ways that you can do this is by having other people write a recommendation about their experience working with you. That is if you’re just getting started, and maybe no one has bought your offer yet.

I had my boss, and a couple of the clients that I worked with (for free) do this for me. When I started to build my portfolio, they wrote me a recommendation and used it on my website. 

Years later, after I started working with tons of different clients and customers, our company has serviced over 30,000 people. We have an abundance of client testimonials and case studies. 

Be strategic with this. If you’re a product-based company, you want to feature your reviews, right? If you have a service, you want to feature testimonials. It’s the same if you have a product or a program that’s more on the digital side.

Here in Austin, we have Einstein Movers. They implement this strategy super well. 

They are, again, very clear on what they do. They’re leveraging social proof, which legitimizes their service even more. 

#6 STRENGTHEN YOUR CALL-TO-ACTION

The next step is to re-evaluate your calls to action. Most websites have super generic ones. They simply tell someone to get a quote, or sign up or use basic terms that everybody uses, instead of making it more conversational and action-oriented. 

Instead of saying, “Sign Up”, you can say something like, “Send me my free copy of…” Make sure that your CTAs are conversational and attention-grabbing.

#7 NERD OUT

The last strategy is I want you to nerd out! Start split-testing your website pages. Whether it’s your landing page, opt-in page, homepage or sales page – you want to start testing different variations of the same copy. Test a variation of CTAs or a variation of layouts to see what converts the best. 

You don’t have to go crazy. You can start simple, but leveraging tools like Crazy Egg or Hotjar will help you test out and decide which of these pages drives the most amount of sales.

It can do wonders for the number of people who will sign up to your email list. It will do wonders for the number of people who will write a review, book a consultation, or whatever it is that you’re trying to get your website visitors to do. 

So don’t skip out on this step. It is more work, yes, but I promise this is worthwhile. This step will help you grow your business and capture more clients. It is, of course, the whole point of having a website, right? It should be your best unpaid salesperson.

OVER TO YOU

I hope that you enjoyed the tips and resources that we’ve laid out in this post.

Hey by the way! I want to hear from you. What kind of products, programs, services are you selling on your website? 

I’d love to know because that way we can create more videos like this that will empower you, helping you close more sales from your website traffic.

‘Til the next post!

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Film Yourself

How To Film Yourself

BUSINESS STRATEGIES

How To Film Yourself –
A Tour Of My Video Studio
& Gear I Love

July 2nd

Kimberly Ann Jimenez,
Digital Strategist & Founder

It’s about time that I show you how I produce my videos for YouTube and The Business Lounge membership. I’ll also share a few tips and tricks about filming that I’ve learned along the way that will help you save a ton of time.

HOW TO FILM YOURSELF

#1 USE THE CAMERA YOU HAVE RIGHT NOW

When I was starting, I didn’t have all the fancy equipment I have now. I made the best of what I had at that time, which was my trusty phone and webcam. Those tools helped me get a few hundred subscribers on Youtube.

As I progressed, of course, I had to upgrade and invest in better quality tools. If you’re still starting, you don’t have to own the latest and most expensive camera or recording gear. Make the best out of what you have right now. 

The most important thing is to start. I’ve repeated this time and time in my blog and videos, and it still holds true. 

If you’re still starting, you don’t have to own the latest and most expensive camera or recording gear. Make the best out of what you have right now.

#2 LEVEL UP YOUR AUDIO

Audio is the most crucial aspect next to the image quality of a video. If you have the best-looking video, complete with all the cinematic shots and beautiful transitions, but have terrible audio that will completely throw off your entire video.

I tested several microphones to find which one is going to be the best for my voice. You have to understand that different mics are going to sound different for different people. So it’s about finding the one that works for you.

#3 USE NATURAL LIGHT IF YOU CAN

Lighting is everything, and the best light source available is literally free. Use natural light as much as you can. Schedule your filming around times of the day when natural light isn’t harsh.

It took me so many years to understand how cameras interpret light. And if you can use natural light, to begin with, that will go such a long way. As you level up and experiment with different looks and styles for your video, you can find lighting that works for you.

#4 KEEP IT AS SIMPLE AS POSSIBLE

Getting to know your equipment and keeping your process as simple as possible is essential. I bet you that there are a couple of hidden features with your tools that you didn’t know could save you so much time and energy. 

For me, investing in my production value and investing in my equipment is all about implementing a workflow. It used to take me over an hour to set up my entire studio. Then it takes me another hour to take it all down and set it aside because I don’t want to have my equipment out all the time. After all, I do use the space as my office as well.

If you have an effective workflow in place, you can set up your equipment in a way that allows you to sit down, press record, and get your videos out.

“What’s one thing you can do to create the most amount of content in the shortest amount of time?” This is the question I asked myself when I was planning my filming set up.

Now my workflow includes batch-filming in one day, uploading to my company’s drive, and giving instructions to my video editor. This process is what’s working with my team and me right now, but it’s always changing. 

 Again, implement a workflow that works best for you.

OVER TO YOU

So that’s how my team and I produce our videos right now. As I’ve mentioned, my setup is always changing, so maybe in the next version of this post, there’ll be new tools or new tips that I’ll be adding.

Question of the day: What kind of videos do you create for your business, non-profit, hobby channel? Please share it with us.

‘Til the next post!

 

X,

Kim

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