I’m Counting On You

I’m Counting On You


I’m Counting On You

April 23rd

Kimberly Ann Jimenez,
Digital Strategist & Founder

It has been weeks since we’ve been in quarantine. So let me share one of the concepts that have helped my team and me to get through this difficult time.


We are blessed enough to see growth during this time, as most companies who leverage e-commerce have. But of course, just like any other company, this unprecedented time came with a lot of difficult decisions and intense, demanding work – from supporting our existing members to helping and leading our entire community through this crisis.

This week alone, we’ve recorded 17 lessons for our brand new course, a full workshop, and four new episodes for the blog. Batching on steroids, baby! 

And that’s on top of everything else we usually do to run the company (think internal reports, SM content, sales calls, team meetings, supporting 25,000 customers, etc.).

Add the craziness that is this current crisis and… yeah,” would be such an understatement.

Two weeks ago, I told my team during one of our meetings that we need to set boundaries from all the emotions that we’re seeing splattered all over social media if we were going to be of any use to our clients, our communities, and our families.

We set the goal to thrive through this crisis regardless of any obstacles that might come our way, and protecting our mindset was a critical part of that.

As leaders and entrepreneurs, we don’t have an option. It’s required of us to set clear boundaries that can shield our minds from toxic negativity. 

Maintaining an exceptionally high level of mental hygiene (crisis or not) is demanded of us daily. So if we’re going to continue being the creative, innovative creatures that will continue to drive the economy forward while everyone else is binge-watching Netflix on their couch, now, more than ever, we must tune out all the noise.

I don’t know about you, but I can’t perform at my best when I continually see negative threads on Facebook and Twitter. The barrage of updates makes me feel like there’s this cloud of negativity looming over my shoulders.

Can you relate?

The one constant thing that has helped me get through the biggest obstacles in my career has been social media distancing. My Creative Director, Pearl, coined this concept, and in our meeting, she said, 

We shouldn’t just be social distancing right now. We should also be social media distancing.

So much wisdom!

There are so many opportunities for people like you and me to rise even in this uncertain time. It’s our responsibility to be leaders through this time, and do what we do best, think differently.

In times of chaos, it’s up to us to band together and rise. 

So gather yourself, set clear boundaries, and get to work busting through any of the obstacles that you encounter or that you’ve been experiencing now. There is always a way to pivot and level up your business even in a time of crisis.

RELATED: 5 Business Strategies To Deploy In A Crisis

Remember, you don’t owe anybody your attention or energy. If there’s any content on social media that you’re going to consume, set a rule that it needs to fill up your soul, improve your skills or inspire you to go after your wildest dream.

Things will get back to normal soon. It’s people like you and me who will keep this economy going. 

I believe in you, and I hope that you’ll choose to step up and lead viciously with tons of love. 

Stay safe, stay sane, and stay profitable.




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MailChimp VS Convertkit – Which Is The Best Email Marketing Tool For Online Entrepreneurs?

MailChimp VS Convertkit – Which Is The Best Email Marketing Tool For Online Entrepreneurs?


MailChimp VS Convertkit – Which Is The Best Email Marketing Tool For Online Entrepreneurs?

Kimberly Ann Jimenez,
Digital Strategist & Founder

April 25th

There are so many email marketing tools out there that you can use to build your online business and sometimes it’s hard to just figure out which one will be the best fit.

So today we’re going to explore two of the most hyped email marketing tools in the online business space – MailChimp vs. ConvertKit

I got my start with MailChimp too back when in the early days of my business. And as we’ve grown, we tried and many different email marketing tools (if you want to read more about our journey to finding the best email marketing tool for our brands, check out this blog post).

So let’s compare the two and see which one is the best tool for online creators like you.

First, you have to ask yourself, ”what do I actually need in an email marketing tool as an online creator?”


If you’re a YouTuber or a blogger, podcaster, a consultant or if you sell online products, regardless of whether they’re physical or digital; you should be using an email marketing tool that’s specifically designed for online business.



It’s super important that your email marketing tool has the ability to send plain text messages. Now, I know that some people won’t agree with this but, data shows that emails that have beautiful templates perform less than plain text ones.

Plain text emails look and feel more genuine like they’re being sent from a real human being.

If you look at your inbox these days, most of the product-related emails that you’re receiving, especially if you’re a woman and you’ve subscribed to a bunch of newsletters for all these different e-com stores, you’ll notice that tons of your emails are designed as templates.

Immediately your brain will recognize the visual template as a brand email and you’ll potentially put up a wall. Read more about visual templates vs plain text emails and how they convert here.



You definitely don’t want your emails to go to the spam folder or the updates folder or the promotions folder.

You want them to go straight into the inbox of the aweosme people that have subscribed to your list. So you got to have a tool that’s extremely reliable when it comes to deliverability; otherwise, why even bother sending emails?



Do you know those old school kind of system that only allowed list-based segmentation?

What this means is that you can only have people on one list and then you don’t have the ability to take note of their behaviors and figuring out who purchased what product. So having an easy tag based segmentation system is a MUST.



Of course, you also want a tool that is super user-friendly.

Spending hours on end having to understand a super complicated tool is not cool.

Especially if you need to pay a rep to set it up for you (Infusionsoft, I’m looking at you). Ease of use means you’ll send more emails and more valuable emails mean more trust with your audience and a higher probability of hitting your profit goals.




This one is a no-brainer.

It’s 2019 and you should be using email marketing automation to personalize your user’s brand experience and sell more of your products while you sleep.

For instance, having the ability to say, “Hey, when a new subscriber signs up to my list, check if they’ve purchased any of our products before and if they haven’t, send them an invitation to our free masterclass where we introduce our products” is critical.

Automation and segmentation help you turn more prospects into buyers without manually having to trigger email sequences or move subscribers from one list to the other.

Make sure automation is available in your email marketing tool of choice.



There’s nothing worse than purchasing a shiny new email marketing tool and realizing it doesn’t integrate with any of the tools you’re already using.

If you’re using WordPress or, let’s say a specific lead generation tool or a shopping cart, your email marketing tool should be able to integrate with it seamlessly.

Otherwise, you’ll find yourself lost in a crazy mess that causes more admin work for you and a inferior user experience for your customers.

For instance, anytime someone purchases one of our products, they should be tagged automatically through your shopping cart. And then that information should be sent over to your email marketing tool that triggers simple automation to remove that customer from any sales pitch sequence related to the product they just purchased.



And finally, you want clear reporting.

All broadcasts — whether it be solo emails that you’ll send to your entire list or email sequences that you’ll send to specific subscribers only — should have clear reporting on the number of opens, number of clicks on the links you’ve embedded in the email, number of unsubscribers, to name a few.

So those are the key elements and key features that you want to be looking at if you are trying to decide what email marketing tool to use, regardless of whether you’re thinking about MailChimp or ConvertKit.


  • I love that MailChimp has beautifully designed templates and a drag and drop builder that makes it accessible and usable to a wide variety of audiences. However, I do think that plain text emails take the cake.

  • MailChimp is also super easy to use. They have a simple interface. I also love them as a company. They have a strong company and their team stays on top of customer support requests like nothing else.

  • Another thing I like about them is that you can use it for free for up to 2000 subscribers or 12,000 emails, whichever one comes next. So if you’re sending a ton of emails and you’ve already hit your 12,000 subscriber mark (that would be about six emails a month), that’s the limit of your free account. From someone who sends a lot of emails through automation and email sequences, I can tell you we send about a million emails a year. And so for us, the price tag adds up quickly.



All right, let’s talk about the pros of using ConvertKit.

  • The first one is plain text emails. As I’ve mentioned previously, plain text emails convert higher.

  • Number two, it has a simple interface just like MailChimp. It’s very easy to set up. I fact, it was described as one of the easiest tools to use.

  • Number three, the tool has a tag-based segmentation. Tagging used to only be available for tools that were a little bit more advanced like Active Campaign. Back in the early days of my business, the only real tool that offered this feature was Infusionsoft and the price was steep. It costs around $500 a month and then there was a $2,000 setup. So it was totally inaccessible for a newbie like me.

  • Number four, the tool has the ability to track purchases and I absolutely love this feature. They actually released this last year. ConvertKit allows you to integrate your shopping cart directly and seamlessly. This is super helpful because not only can you see who purchased what, it also lets you see their lifetime value and how much money a certain subscriber has spent in your company. This feature also helps in creating segments based on who’s purchased what product.

  • Number five, ConvertKit has powerful automation. I love the beautiful visual funnel builder ConvertKit has. This allows you to set up multiple triggers and conditions. If you’re a total nerd about email marketing and automation as I am, you’re going to want to set up a lot of triggers based on your customer’s behavior so that your email marketing is as tailored as possible to your individual subscribers, their interests, and their needs.



First, MailChimp has a list-based segmentation. They do have groups as well, but they are a little bit clunky and it’s a lot harder to segment your list. It’s hard to find the people and group them based on their behaviors, purchases, interests, what links they clicked, where they actually visited your website — all those things.

With MailChimp, there’s also no defined purchase tracking. I’m sure there are multiple third-party integrations that can help a little bit with this like Zapier. But that means you have to use another tool for it because internally, MailChimp doesn’t have a defined purchase tracking.

MailChimp doesn’t have a visual funnel builder. So while you do have sequences on, there isn’t really a way to bring it all together into automation.

There is also no clear email sequence or any type of reporting that is hyper-specific. For me, this is a big let down because I like being able to tell which of my sequences are performing the best and which emails inside those sequences are getting the most open rates as well as click-through rates.

I also want to see what sequences or forms my subscribers are signing into.

Although there is some form of report system in MailChimp, it’s just not as detailed as Convertkit’s.



I’ve tested so many email marketing tools (Active Campaign, MailChimp, Ontraport, and InfusionSoft, to name a few) in the past three years and I can tell you with full confidence that ConvertKit is designed specifically for online creators. ConvertKit was once described as a tool that has the simplicity of MailChimp with the power of InfusionSoft and I could not agree more.

The tool has strong focus on powerful fundamentals and they do not play around when it comes to basic features.

I’ve seen so many other tools that have all these fancy features but they don’t have a strong focus on the basics like deliverability, ease of use, and segmentation.

The basics are what generates 80% of our revenue. All the awesome marketing hacks are fun and powerful, but the only really accounts for about 20% of our success 80% of the time.

ConvertKit has allowed us to consistently deliver over 3 million emails in the past three years. We never had any issues with deliverability because ConvertKit is extremely good about making sure their servers are top notch.

It has helped in creating simple but powerful automation. We’re basically making money as we sleep because we’ve already set up beautifully designed automation, thanks to ConvertKit.

It allows us to segment our list efficiently.

We have amazing customer support that we’ve literally only have to use twice. No joke. I mean hardly anything goes wrong and ConvertKit. It’s a very solid tool.

And then last but not least, ConvertKit has beautiful integrations for our current tool stack. That’s highly important and truly why we absolutely love it.




I hope that this gave you a little bit more insight into whether you should be using MailChimp or if you should be using ConvertKit.

I highly recommend investing in a tool that is as reliable as ConvertKit. Although it’s a paid tool, it’s worth its price. I mean, why would you continue to use free tools that are limiting you significantly?

If you have any questions or suggestions, please feel free to leave them on the comment section below.


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How To Get Attention For Your Brand In 2019 – What Actually Works

How To Get Attention For Your Brand In 2019 – What Actually Works


How To Get Attention For Your Brand In 2019
What Actually Works

March 13th

Kimberly Ann Jimenez,
Digital Strategist & Founder

Let me start off by saying, I don’t think this blog will be too popular but I feel an immense responsibility to share with you what I’ve seen work (and NOT work) over and over when it comes to growing business organically online.

So today, I want to talk about real, tangible strategies that although pretty unpopular, stand the test of time and actually help you spread your message, increase your profits, and make an impact.


I’m so tired of meeting entrepreneurs at events, chatting with smart people on my Instagram DM’s and coaching newbie members inside The Business Lounge who buy into this trend of ‘growth hacking’ their way to the top on Instagram, Facebook and YouTube as if though MORE likes and followers equals more money in the bank.

Instant gratification and entrepreneurship don’t mix.

Don’t get me wrong, I love growth. I love hacks.

But that’s not my why.

I don’t live for the vanity metrics and fluff numbers.

It doesn’t fulfill me to be popular. I care about making a real, tangible difference in my customer’s lives while making a great income in the process beyond the vanity, surface metrics.

Call me old school; I’m just not down with this new wave of entrepreneurs who are obsessed with likes, followers, views, and popularity…

That’s not to say there isn’t a time and place for tracking social media growth.

More followers and engagement is fantastic when you’ve done the deep, fundamental business work but it means absolutely, positively NOTHING when it comes to making money online.

I can’t tell you how many Instagram and YouTube celebrities I’ve met that were cool, popular, hip, and… dead broke.

My mentor said it best. ”Fire emojis don’t pay the bills ?”

So what is actually working in 2019 to get attention (and profits) for your brand?

I was honored to speak at an expert panel earlier this year hosted by my good friend Moby from The Fire Show where we shared what’s really working this year in terms of organic traffic, engagement & growth + answered some great questions from the audience.

Here’s a quick recap of my best tips but don’t forget to catch the entire event replay here.


If you’re part of The Business Lounge you’ve heard me talk about this for daaaaaaaays.

I’ve been in the online space for 7 years now and about two years into my business I was burning out hard on managing hundreds of social media accounts for clients.

I quickly realized that it was a much smarter use of my time (and way more profitable) to focus on creating searchable content I could create once and reap the benefits for years to come.

It’s much easier to focus on searchable content you can create once and reap the benefits for years to come.

To this day, my most profitable piece of content is a blog I wrote in 2014 and it closes sales for one of my introductory courses every single day.

So if you’re serious about organic content marketing and you’re committed to doing the work, why not do it up front, once vs. pumping social content that has a much shorter avergae life span (I believe Tweets get seen for just a few minutes…)

Now the question is, what type of searchable content should you create?

No matter what your preference is, I’m a huge believer in blogging.

I know…

Blogging is SO 2000’s.

Except, it’s not.

There’s this entire underground world of bloggers who drive millions of visitors to their sites every day (have you checked Pinterest lately?) and huge brands that partner with these influencers who can literally make or break their new product launches.

So how does this apply to YOU?

Think about it…

Financial transactions still happen on websites. If you’re doing business online folks have to stop by your shop to buy your products, contact you to hire out your services or purchase your programs on your… website.

So what better way to lure in visitors to your site than giving them amazing, free, valuable content via your blog?

Don’t love writing? Yeah, me either.

That’s why here at the company we create long-form (macro) content on our YouTube channel  because I love video.

It’s my genius zone (especially because English isn’t my first language and Grammar is at the top of my weakness list).

So how do you get the benefits of search when you don’t like writing?

YouTube is the second largest search engine. So, if you love video like me, you’re in luck.

One of the questions I get asked most frequently is about my content workflow (I’ll blog about that soon too – stay tuned!).

So here’s a quick overview.

  • I always film my videos first, then my team creates a transcript of the video via Temi (an inexpensive transcription app that leverages AI).
  • My Creative Director then formats the transcript into a readable blog with beautiful images and nice headings.
  • I put the finishing touches on it and voila! We have a full blown blog that leverages SEO + we get to send all of our social media followers and email subscribers back to our website every time we publish a new episode.


So what if you hate video? Play up your strengths.

Maybe audio is a better format for ya. So get yourself a good microphone (this is the one I use for our Podcast & here’s a more afforable option) and launch a Podcast show.

Then, transcribe your episodes just like we do our videos and turn that baby into a searchable piece of long-form content.

Want to learn how to launch a successful Podcast Show? Join The Business Lounge and access our Podcast Like A Pro.

A full step-by-step course hosted by my partner in crime, Chris Michel Harris who runs one of the hottest Podcasting shows on the internet (with guests like Daymon John, Barbara Corcoran, Marie Forleo, etc. he’ll show you exactly how to run a show that gets millions of downloads and more importantly, helps you grow your profits).


Through the years I’ve seen far too many brands wither away into nothingess because they made the critical mistake of building their companies on rented territory.

Cliche example? Facebook.

A few years ago you could post a Facebook update and get hundreds of organic comments + sales in a matter of hours.

The minute the algorithm changed (and it will keep changing) businesses who were solely reliant on one traffic source (Facebook) lost everything.

Moral of the story? Never, ever rely on a single traffic source.

Instead, leverage 1-3 different channels (more if you have a team) to drive traffic to your own website, capture your visitor’s contact information and reach out to them consistently via email, push notifications, bots, etc.

Remember, you’re running a business here, so always be thinking ahead.

What can you do today that will set the foundation for the next 5-10 years of success for your brand?


You’ve probably heard it a million times for good reason.

Email is still the most profitable traffic source for online companies across the board.

Sure, you can deploy Facebook Ads, chat bots and a myriad of other direct response strategies and make sales.

But one look at your Gmail promotions folder and you’ll tell right away… Email marketing is still King when it comes to building relationships and making monetizing your audience.

Not to mention, it’s a medium you can totally control.

Sure, email open rates are going down and sure, Gmail and other ESPs are deploying more and more algorithms to prevent spam.

But that just means we have to become better marketers and build stronger relationships with our subscribers.

I was just talking to a local fitness coach here in Austin who’s getting a 70% open rate and 44% click-through rate on her broadcasts because she’s super serious about attracting the right subscribers to her list and building tons of loyalty. #boom


Influencer marketing or plain & simple collaborations are some of the most under-utilized strategies in online marketing – but that is quickly changing.

If you’re starting from zero the fastest, most inexpensive and profitable way to grow your audience is to partner with someone else in your space who has an established audience and can benefit from your expertise, product or service.

That’s why running online summits, guest-blogging or podcasting & recruiting affiliates is one of the easiest ways to build your email list, traffic or social media accounts.

Already established? Go work with other influencers.

This works like gangbusters especially if you have a product-based business. I’ve seen members in our Business Lounge follow this advice, work with influencers and go from $0-$5k in a single day off $10 products.

Here are a few ideas:

  • Host an online summit in your niche and get the presenters to share the event with their audiences (great for growing your list & social media).


  • Find 10-20 bloggers, YouTubers or Instagram influencers and send them product or service samples. Ask for a review in exchange (great for growing product, apps or service sales).


  • Run a social media takeover via a larger Facebook group, Instagram, Twitter or Facebook page (great for building authority and growing your own social accounts).


  • Recruit affiliate partners and run a joint webinar or teleseminar. Incentivize affiliates with a percentage commission of each order placed via their affiliate link.


Every seasoned entrepreneur I know schedules in real time to review what is working, what is not and re-evaluate their entire approach.

So today I want to challenge you to think differently about the marketing trends and tactics you’re deploying in 2019.

Are you chasing shiny objects or building long-term success?

Everything you do counts.

It all eventually snowballs into chaos or sweet success.

So instead of obsession over your likes and followers, how about obsessing over your copy, conversion rates and sales for a change?

Because here’s what we all know…

Entrepreneurship is hard.

Selling stuff online is hard.

Don’t waste your precious time only focusing on vanity metrics when you should be tracking your conversion rates, split testing your copy, investing in SEO channels and driving more traffic from the right sources.

So as you assess, rethink and build your strategy for this year (yes, I know it’s March but it’s never too late to talk about this), I hope you choose who you follow/listen to wisely and most of all, I hope you focus on the right metrics.

Making a real, tangible impact and enjoying a life by your own design.


What non-trendy marketing strategy are you deploying this year?

Tell me all about it in the comments below.

I love reading every single one and connecting with you below.



Need a step-by-step guide to craft emails that convert?

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When Failure Is Not An Option As An Entrepreneur | Our Story

When Failure Is Not An Option As An Entrepreneur | Our Story

I’ve been wanting to write this blog post for almost three years now.

So much has happened and looking back, I can barely recognize my business or life.

Between closing Chris’ multi-million dollar business, launching The Business Lounge, moving across the country and getting Chris’ devastating health diagnosis – so much has changed.

If you’re anything like me, you’re wearing a million hats… all. the. time.

Being a boss, a leader, a mom, a daughter, a wife… it takes a big toll on your emotions, your body’s ability to ”keep going” and your outlook on life.

After my husband Chris was diagnosed with a nasty auto-immune disease almost three years ago, my entire world was turned upside down.

Practically overnight I went from being a wife to a caretaker at 25 and all the financial responsibility was riding on my shoulders.

Did I mention we had only been married for a few short months?

At the time, I had just fired all of my clients to ”focus on my courses” and NOTHING was working. #whenitrainsitpours

My revenue basically disappeared and my husband was withering away before my eyes as I watched our savings vanish. We had moved to the city, signed an expensive lease downtown and paid cash for our destination wedding.

So to see everything we had worked so hard to build for YEARS fall apart within a matter of weeks was really intense.

It was the most exhausting, overwhelming and lonely time of my life.

I worked nights, weekends and every second in between. If I wasn’t taking care of Chris I was glued to the computer, hustling my buns off to get my brand off the ground and pay for all the medical bills that were pilling up faster than I could count.

It was do or die. Failure was not an option because it wasn’t just my career at stake… 

There were too many nights when I hid in the closet or turned on the shower as loud as I could so he wouldn’t hear me sob my heart out.

I couldn’t see an end in sight and every day felt like a non-stop battle to just… breathe.

So what the heck is this blog post about? 

It’s about sharing the hardest season of my life with you.

The raw, uncensored truth (or at least as much as I can tell you right now).

Because so much of this story involves super personal details of Chris’ life, I wanted him to tell the story when the time felt right and he was ready. After all, it’s really his story to tell.

And I promise we haven’t been holding back on purpose.


Phew! Here we go…

So… why am I telling you this?

Because we all go through hard stuff.

Whether you just started your business or you’ve been a hot success for a while, we’re all dealing with some kind of challenge. That’s life.

In a world where we’re surrounded by insta-perfect shots of everyone else’s fabulous life, it can often feel like we’re the ONLY ones dealing with hard stuff.

So I want you to know that you’re not alone and that this is a safe place to talk about those challenges and get the support you need to get through them.

And that’s exactly why I sat down with Chris last week on the podcast to talk more about what to do when failure is not an option. We got real, raw and vulnerable about our struggles and how we’re dealing with them.

Here’s what some of our Loungers thought about our episode…

I hope it can inspire you to open up about your own challenges and support other entrepreneurs who are vulnerable enough to share their personal struggles.




Don’t forget to subscribe to Chris’ podcast, Entrepreneur Hour and catch the rest of his dope, #FemaleEntrepreneur Series featuring BIG names like Barbara Corcoran, Sally Hogshead and Kim Garst.

Oh, and if you’ve been wanting to read MORE books for your business with no luck, Chris’ just opened an Early Bird List for entrepreneurs who want to be part of his brand new book club, The VIP Room launching in a few days!
If you’re part of the Early Bird List you’ll get a BOMB discount + some must-have bonuses from me that you can only get for a few days.



6 Business Books Every Entrepreneur Should Read

6 Business Books Every Entrepreneur Should Read

Ah, business books.

I hope by now I don’t have to convince you that as an entrepreneur, you should be reading as much as possible. Not to get too poetic on you but books give us the opportunity to walk in someone else’s shoes and learn from their mistakes without any repercussions.

They expand our intellectual world and open up our minds to new possibilities. All of which is crucial if you want to stay on top of your business game.

I don’t know about you but I’ve always had a love affair with books. It’s incredible that you can download decades worth of game-changing lessons, insights, and advice from people who’ve walked the walk and crushed it just by reading.

I talked a little about this in one of our recent episodes about finding mentors and so many of you reached out with questions about the business books every entrepreneur should read.

And while that list would be far too extensive to document in a single blog, I thought I would invite the hubby over to the show and talk about our favorite business books this year.

We’re both avid book readers (Chris more so than me these days) and we could seriously talk about our favorite, life-changing books for days…

So instead, we challenged ourselves to three of the favorite books we’ve read or re-read this year and share those with you today.

These are books that have changed our entire outlook on business, life, and our future. They’re top-shelf status and you’ll see exactly why…





It blows my mind to hear how some of the busiest Billionaires in the world like Warren Buffet spend up to 80% of their day reading and implementing what they learn.

Every single time I suggest a good read on Instagram, someone comments back letting me know they’re ”too busy” to read.

Listen up, yo. If Warren freaking Buffet can find hours, you can dish out 10-20 minutes per day to absorb decades worth of wisdom to up-level your dream.

And I have to get braggadocios here because I’m beyond excited for the VIP Room Book Club Launch! 

It’s a Digital Book Club Community where you read one book per month with fellow entrepreneurs and get access to a full Web Class at the end of the month where you’ll learn how you can implement what you learned into your life and business to create REAL change!

The Book Club hasn’t launched yet, but if you’re interested, join the Early Bird List and get an exclusive discount. early access + some dope bonuses from yours truly.



Whether you just started your side hustle or you run a multi-billion dollar empire, there are never enough hours in the day to get everything on your to-do list DONE.

In his book, Essentialism, Greg McKown shares practical strategies to pursue less, earn more and get massive results. I haven’t yet finished the book but just a few takeaways Chris has been sharing with me have changed the game in my business.

Instead of doing more in less time, I’m implementing the practice of eliminating everything that is not absolutely essential in my business and only focuses on a few key levers that will give me the most amount of results.

I have to warn you, this is not a time-management or a productivity strategy; it’s a discipline. I’m a total people pleaser and a recovering workaholic, so doing less NEVER comes naturally to me.

But I have to say, I’ve never earned more, enjoyed my work as much as felt so fulfilled than when I stop trying to be perfect and just focus on doing 2-3 important things, really well each day.  




I can’t say enough good things about this book. It was one of the first books on entrepreneurship that just clicked with me.

Maybe it’s because it’s a super practical book you can go back to over and over again or perhaps it has more to do with the unpopular principles they teach. I just love it!

From helping you craft your vision and build a customer base to indoctrinating you to create long-lasting, sustainable growth, ReWork breaks all the rules of entrepreneurship and flips everything you’ve learned about running a company in this new era on its head.

If you’re part of our Business Lounge mentorship community, you’ve heard me talk about this one about seven billion times. 😉  


I don’t know about you but I share the idea that life is too short and I might as well reach my full potential, live big and go for it while I’m breathing. Brendon Burchard breaks down his innovative research around high performers like Steve Jobs, Jeff Bezos, and Zuckerberg into practical habits anyone can learn. This book is truly transformative…



This is the perfect time of the year to snag this book.

We’re all trying to live our best lives and reach our BIG GOALS but often time it’s overwhelming to get through the day-to-day chaos of running a business and taking care of the people you love.

In this book, Micheal Hyatt lays out an entire goal-keeping system to help you stay committed to important goals. I can’t say enough good things about this book.

It’s helped me slay BIG goals both for the business and my personal life in 2018. Which is why I highly recommend you pick it up before the end of the year. 😉  



Ah, this one’s an oldie but a goodie.

Crush it was one of the first books I read while I was working in Corporate America and it opened up my mind to a world of possibilities. If you’re looking to get inspired to hustle, live your passion and be your own boss, this is a must-read for all newbie entrepreneurs.  



This one should be WAY more popular than it is and a must-read in my book (see what I did there? #cheeseball). Here’s the thing.

I believe that if you’re running an online business (or really any business for that matter) you should not just create amazing products, services, and programs in the world, you should also be a master at selling them.

And to do that, you need to master a few key things, the main one being the art of communication. Words have the power to present your offers with such impact that they attract life-long customers day in and day out.

Master copywriting, my friend.

It’s an art and a science we all need to harness as creators. Jam-packed with loads of old-school ad copy adapted to contemporary times, this business book is crafted in the form of short stories that teach you practical messaging lessons on every single page.

So when it comes to business books every entrepreneur should read, this one is definitely on the list for me.




Don’t forget to join The VIP Room’s Early Bird List and get an exclusive discount. early access + some dope bonuses from yours truly.

What are some of your top-shelf business books? 

Chris and I would love to hear your take the comments below.



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