It’s that time of the year when we re-think our businesses and our lives and set dope goals.
I for one, have a total love-hate relationship with goal setting (can you feel meh?)…
So if you are anything like me, you have to trick yourself into sticking with your goals all year round.
And after many years of trial and error, I have a few tips that can help so that this year you’re not just setting goals that you never actually achieve but instead you plan goals the smart way + set yourself up to achieve them (rather than fail and beat yourself up).
I’m going to teach you how to set goals for your online business and make them stick in three easy steps.
I find that when I’m totally stoked about hitting a goal, I’m way more likely to achieve it than if I’m not.
Check In With Your Goals On A Daily Basis
Conditioning your brain to revisit your goals on a daily basis helps you re-connect with your why and get clear on your strategy.
Go back to basics, baby! Sometimes the fundamentals are what we REALLY need to focus on. So as simple as this one sounds, do it!
Make A Plan
Ideas without actions are totally worthless. We all know that as entrepreneurs.
So instead of just making a plan and having your goals down on paper, I want you to go the extra mile and get an accountability buddy who you can brainstorm with, share updates and milestones + celebrate your wins.
My husband Chris, had the idea to ‘meet’ every morning before we go about our day and discuss what we’re working on, the challenges that we are facing and celebrate all the little wins.
We’ve only been doing it for a few weeks and it’s already transformed my business and boosted my revenue (no joke).
In fact, the idea to launch The Business Lounge Podcast came out of one of our ”meetings” and I’m sure it’s going to be a big asset for the business.
Oh yeah, did you hear? We’re launching a The Business Lounge Podcast really soon. Jump on the VIP List to be the first to know when we launch + access some special bonuses. 🙂
We’re super stoked about it. So if you have suggestions for future episodes, definitely let me know in the comments below.
So there you have it!
My top 3 tips to set smart goals in 2017 and start getting some momentum especially now that we are halfway through January.
Got other strategies or tips you want to share? Lay it on me in the comments below.
So last week I was catching up on a slew of emails that have been coming in steady with questions from subscribers like you and one of these emails got me all fired up.
Wanna know why?
Because this person (let’s call her Stella) was whining, ranting and making all kinds of excuses about how ”online marketing is so, so very difficult” and how ”growing her business is just not her destiny”.
Total. Melodramatic. Chaos.
And when I say melodramatic chaos, I mean Stella wrote me a full 2-page email rant. And typically, I’m very empathetic with fellow entrepreneurs because I SO get it.
Building a business can be super overwhelming, stressful and frustrating and it’s totally okay to rant… as long as you do something about it.
So I shared 3 strategies she could implement right away to eradicate her overwhelm and grow her business. Her response? The ole ”woe is me; I simply can’t do it because I don’t have the time, the energy or the resources” attitude.
I’m telling you this story because, in my experience, there are two types of entrepreneurs. The ones who are fully committed to succeeding no matter what and the ones who make excuses when things don’t work out how and when they want.
You can always tell one group from the other when there are big changes in the marketplace. The whiners come out of the woodwork with a ”woe is me” attitude (you know the type), while the committed ones buckle down and figure it out.
My point is that every single day you get to choose what type of entrepreneur you are going to be and as we reach the end of the year I want you to re-evaluate your commitment to your business and to yourself. More importantly, I want you to tap into the stories you are telling yourself over and over again about your abilities, your future, and your resources.
Are you going to take your business seriously, buckle down and make it happen?
Or are you going to blame Mark Zuckerburg, your bank account, Wiki Leaks, your in-laws and the internet for not allowing you to break through and grow your business this new year?
The brilliant Marie Forleo says, ”Everything is figureoutable.”
And I couldn’t agree more because here’s the thing, darling…
You can keep convincing yourself that you don’t have the skills, the large fan base, the team, the time, the budget, the accolades or the resources…
OR you can trust that everything is figureoutable in 2017 and then go out and do the work!
I’ll leave you with a paragraph from one of my favorite business books, Rework.
”I don’t have enough time/money/people/experience. Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.” – Rework p.76 (Jason Fried & David Heinemeier Hansson).
It’s that time of the year when we all review our goals and create fun, exciting new plans for 2017!
The team and I have been busy outlining our plans for the upcoming year, and I thought it would be the perfect time to walk you through how we create our content marketing plan + create a sweet new Content Marketing Planner for you. 😉
So in this week’s #KimTV episode, I’m going to walk you step-by-step through the process of creating a simple, yet uber-strategic content marketing plan so you can start 2017 with a fresh new strategy (and you never have to scramble to put out your best content).
The new year is right around the corner and this is the PERFECT time to audit your social media strategy and start making plans to kick some buns in 2017.
And as always, this week we have an uber helpful video that will walk you through the step-by-step process so you can create a social media plan for the New Year that helps you get more leads, close more clients and make a bigger impact.
By now, you’ve probably heard about sales funnels.
If not from us, maybe from a biz buddy, a college or another strategist on the net.
So I have a question for you.
Have you ever had one of those months where you’re working your buns off to put out awesome content, you’ve taken massive action to grow your list, and you’ve been totally consistent with your social media posts…
But then you check out your bank account only to realize all that hard work isn’t translating into enough revenue?
If so, I get it.
And by ”I get it” I really mean, I’ve been there (more than once) and it sucks.
Like a lot, a lot.
Because let’s be honest… Business isn’t just about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.
Business isn’t all about making more money, but it’s really hard to find the motivation to keep pushing through when your efforts are not being compensated financially.
My hubs, Chris, always says, ”The dream dies when the bank dries, ”and I couldn’t agree more.
But before you get any ideas, I know where you are thinking this whole blog post is headed, and you’re wrong.
If you thought I was going to say that having a sales funnel is the magical revenue fix you’ve been missing, I’m sorry to disappoint. 😉
Because despite the fact that having a sales funnel can absolutely be an amazing way to get more clients and customers consistently, your business may not be ready for one… just yet.
That’s why in this week’s #KimTV episode I’m going to walk you through what a sales funnel really is and help you determine whether this is the right time to start implementing a sales funnel in your business.
Let’s do this.
What Is A Sales Funnel And Do I Need One?
Here’s the thing.
Sales funnels are amazing, but at the end of the day, you have to get clear on who you are trying to serve and how you are going to position your message to your ideal clients.
You can literally build sales funnels all day everyday, and not get a single client or customer.
Why? Because sales funnels are both an art and a science. The art lies in your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience are.
The art is your messaging, and you won’t be able to get that part down if you have no idea what the real pain points and challenges of your audience really are.
The science part is the technique (you know, all the sexy ninja strategies everyone likes to talk about).
What does your customer journey look like and how does it flow?
I wish someone would have sat me down and told me my first sales funnels were failing not because I didn’t have AH-MAZING programs or because my pages weren’t beautifully designed, but because my messaging and my flow weren’t aligned.
Over To You
So now it’s time for you to take action.
Do you know your customers and clients well enough to craft a message that compels them to buy from you?
What are the next steps you can take to design your own profitable sales funnel?
I’d love to read all about it in the comments below.