Blog vs Podcast vs YouTube: Which is Right For Your Business?

Kimberly Ann Jimenez,
Marketing Strategist & Founder

If you’re thinking whether to launch a Blog, Podcast, or YouTube channel, you’re in the right place!

Long-form content is making a powerful comeback this year. Although it never really left, it’s stronger than ever now. So, should you dive into a blog, start a podcast, or launch a YouTube show?

Or maybe streaming or a newsletter is more your speed?

With so many options, it’s essential to discover which long-form content format best suits your business.

Let’s explore these exciting possibilities!

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State of the Creator Economy

Before we dive into the specifics of choosing between a blog, podcast, or YouTube channel, let’s briefly touch on some interesting stats from the recent state of the creator economy report. If we look at what creators focused on in 2023 and their plans for the upcoming year, the results are telling.

Email Newsletters

A whopping 58% of creators are leaning into email newsletters. It’s no surprise considering email boasts the highest ROI among content mediums. A study shows that for every dollar invested in email marketing, businesses get an average return of $44. In our own business, we’ve doubled down on email, sending two to three emails per week, and have seen a significant increase in open rates and engagement.

Blog Posts, Articles, and Books

Following closely, 51% of creators are writing articles, blog posts, or books. Blogs remain a top choice for long-form content, offering discoverability through SEO. While email newsletters are crucial, blogs, podcasts, and YouTube channels are platforms where you can get discovered by new audiences.

Educational Courses

Interestingly, 30% of creators are now focusing on educational courses. With brand deals declining, creators are turning to courses to provide in-depth content and monetize their expertise.

Short Form Video

There’s been a notable drop in short form video creation, with only 23% of creators focusing on this medium. This decline indicates a shift towards more substantial, long-form content.

These trends highlight the importance of long-form content in building a sustainable and discoverable online presence. So, should you start a blog, a podcast, or a YouTube channel? Let’s explore which long-form content type is the best fit for you and your business.

Where to Start with Long-Form Content

So, where should you begin if you’re looking to dive into long-form content?

If you already have an email list, start with email. It’s crucial to send emails consistently, at least once a week. We even have a free workshop available on the podcast that covers what to send to your email subscribers. Check it out for a comprehensive guide on crafting emails that your audience will love.

But don’t stop there. You want a steady flow of traffic to your website, where people can discover your content and learn how to do business with you. As what we always say here ate Kim + Co., Profitability over Popularity. This means creating content with a purpose—content that leads to revenue and not just engagement.

While email is essential, don’t stop there. You need traffic and eyeballs on your content.

This is where long-form content like blogs, podcasts, and YouTube videos come into play.

They drive discoverability through SEO and keep your audience engaged.

blog podcast youtube

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Which Long-Form Content Is Best for Your Business?

Should you launch a blog, start a podcast, or dive into YouTube videos?

So, there’s two key things that I want you to think about.

  1. What medium do you love doing?

Consider your strengths and preferences. Do you enjoy writing? Are you a natural on camera? Maybe you prefer the intimacy of audio. Your enjoyment and proficiency in a medium increase the likelihood that you’ll remain consistent with your content creation.

For instance, if you love writing and find it natural, a blog might be ideal for you. Conversely, if you thrive in front of the camera, YouTube might be the ideal fit. If you love audio and connecting through voice, launching a podcast could be your best move.

Personal preference is key because when you enjoy the process, you’re more likely to stay consistent.

2. Where does your audience hang out?

Understanding your audience’s content consumption habits is crucial. Conduct research to determine if they prefer podcasts, YouTube videos, blogs, or other forms of content. Engage with them on platforms like Instagram, YouTube, or through your newsletter to gather insights.

For example, if your audience consists of busy moms who prefer listening to content while multitasking, focusing on podcasts might yield better results. However, if they engage more with visual content, YouTube could be the way to go.

3. Finding the Sweet Spot

Ideally, your chosen content medium should align with both your preferences and where your audience hangs out. This alignment maximizes engagement and effectiveness. Additionally, repurposing your content across different platforms—such as turning YouTube videos into blog posts—can enhance SEO and attract more traffic.

Remember, owning your content on your website gives you security and control. Even if external platforms change their policies or algorithms, your website remains a reliable hub for your audience.

So by focusing on what you love and where your audience engages most, you can create impactful long-form content that drives traffic, leads, and ultimately, business growth.

content

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Over To You

Alright, fam! 🌟

I threw a ton of insights your way today, but I hope it left you feeling pumped and ready to tackle your content strategy head-on.

Whether you’re diving into blogs, podcasts, YouTube, or all three, remember to follow your passion and meet your audience where they hang out most.

And hey, if you enjoyed this episode and want to dive deeper into content marketing with me, here are three ways you can work with me.

1. Sign Up for The Profit Class– Get my exact blueprint for turning content and engagement into more clients and customers every day on autopilot, without using ADS. 

2. Listen to The Business Lounge Podcast– Come and listen as we dive deeper every week into Advanced Business and Marketing strategies in the podcast.

3. Join The Business Lounge– Join our membership program where Chris and I coach and train online entrepreneurs on how to leverage proven + practical business and marketing strategies. To level up your business, attract more buyers, and create a business you love.

If you have any questions or thoughts, drop them in the comments below on Instagram.

That’s it for now.

Love ya!

Un beso!

See you on the next one,

Kim ❤️

Want to start a podcast, YouTube channel, newsletter, blog, or dive deep into SEO? We’ve been teaching entrepreneurs to turn content into customers and build six-figure businesses for 7 years! And we have courses for all these topics inside The Business Lounge. Join the waitlist now!

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