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Beginner’s Guide To Content Marketing In 2020 And Beyond

Beginner’s Guide To Content Marketing In 2020 And Beyond

In this episode, we’re going to be talking about the beginner’s guide to content marketing, everything you need to know, A to Z to help you get started. So whether you’re brand new or you’ve been at it for a while, you know that you need to go back to basics because something’s not working.

How To Create A Content Marketing Plan

How To Create A Content Marketing Plan

In this episode, we’re going to talk about how to create a content marketing plan for your business. I’m going to break it down. Plus, we have a handy template that you can access and download it for FREE.

How to Grow an Audience from Zero + More Qs Answered

How to Grow an Audience from Zero + More Qs Answered

In this episode, we’re going to tackle your toughest questions, marketing business life, how to grow a brand, and how to do it sustainably. I’m so excited because you have sent in so many awesome questions, and I can’t wait to dive in.

latest episode

How To Attract First 1000 True Fans?

How To Attract First 1000 True Fans?

In this episode, I’m going to share five content strategies that will ensure that you’re attracting the right kind of buyer to your social media, to your blog, to your podcast, your email list. And I’m also going through five mistakes that you want to steer clear from as you come up with your own strategy.

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Schedule and Automate Your Instagram Posts (LATER Tutorial)

Schedule and Automate Your Instagram Posts (LATER Tutorial)

BUSINESS STRATEGIES

  Schedule and Automate Your Instagram Posts      (Later Tutorial)

October 23rd

Kimberly Ann Jimenez,
Digital Strategist & Founder

In this episode, I’m going to show you how you can schedule Instagram posts, both direct and manually, using my favorite tool Later.

I know there are a million Instagram tools out there. But this is the one that I love trust and have used for years and the same one that I recommend to all my members inside The Business Lounge and my private coaching clients.

Schedule and Automate Your Instagram Posts      (Later Tutorial)

File Uploading

One of the things that I love about this tool is that they create a roster of assets of images you can upload. My husband and I share an account because you can have up to two Instagram accounts on their paid plan. 

And I love being able to deposit all of our Instagram assets into this library. One of the cool things you can do is show assets via filters. It can filter the used and unused media.

Leverage this asset. You can also go in individual images as you upload them and add labels or notes or edit them within the app itself.  

When uploading a photo, all you’re going to do is click on Upload Media, you can import it from your computer, or you can actually go in and upload directly from Google Drive or Dropbox. 

Once you have your photos or videos or your Instagram Stories added into this library, all you’re going to do is come over to the calendar and then drag and drop and add captions. One of the things that I love and saves me a lot of time is that you can have saved captions that you can immediately add.

I use this feature as a way of adding hashtags. You also have an advanced feature, which is hashtag suggestions. I like this because you can go in and type in hashtags, and then they’ll show you a list of related ones. 

If I type in social media marketing, they’re going to suggest many different hashtags that you can look at in terms of posts and all of the different relevance percentages, which is really cool. And can add the first comment and your post if you’re going to schedule this to be automatically published. 

Photo Editing

You can edit the photo here as well. For example, this ratio or the dimensions of this photo isn’t ideal for a square crop. So I can go in and immediately decide how I want this photo to be published automatically. Or I can choose more of a portrait feel. All that stuff is in there. You can add filters. 

Another great feature is the Linkin.bio, this is where you can add a specific link that’s unique to your Instagram account. And when you post on your page, they’ll automatically switch that link.  And what you’ll see here when you click on it is a variety of different posts, and each has its individual links.

So this actually expands my reach and allows my audience to find specific links on specific podcast episodes or videos on YouTube or lead magnets, products, workshops, all that good stuff. 

It easily connects to whatever landing page you want to automatically redirect this. The way that you do that is really simple. Select your link that you want to add. And then you would add it here to the link and bio. You can also add a location if you want, and then select whether you want to auto-publish it.

Scheduling 

Now for stories, you’re going to want to just click on the stories tab. And you can immediately just transfer the story here. Just schedule the story, you can hit save, and it’ll alert you the minute it’s ready to be published. Whenever you schedule, it’ll send you notification stories can’t be auto-published, as far as I know, on Later, but that might change in the future. 

The last thing I love about Later is the fact that they have a full calendar view. So you can see exactly what your feed will look like. And you can preview your feed as well if that’s important to you. So you can see here, you have all the posts that you’ve already published.

You can rearrange posts as well if you want. So you can click on preview. And let’s say that you wanted to have this post be published. After that one, you can do it as well. 

You also have the option to publish the post manually or automatically.  You might want to save a little bit of time and experiment with the auto-publish feature. And it has a feature where you will be sent a notification via the app, you can select the time and date.

Analytics

This is probably my favorite part of it because I get to see your specific date ranges, which is something that analytics doesn’t show you inside of Instagram. 

I love that we have the best performing posts here. I can look at my audience and get more insights on them from post-performance. I can filter the information based on the date.

And then I want to see it based on not just engagement, but I want to see saves, what has gotten the most amount of savings, what has not gotten the most amount of clicks link in the linkin.bio, all of that stuff super powerful and you can also see story performance and hashtag analytics. 

OVER TO YOU

I love this! I think it is well worth $19 a month on at least that’s the price I believe right now. And I think it’s something that you should check out. And hey, I could talk about tools for social media marketing all day long. 

The next one will show you how you can create a full-blown content marketing strategy with a follow-up template that you can print out and fill out with me as I take you through the process. 

I hope to see you there.

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

My Favorite Content Hack In 2020

My Favorite Content Hack In 2020

BUSINESS STRATEGIES

How to Find Proven Post—  My Favorite Content Hack   In 2020  

October 23rd

Kimberly Ann Jimenez,
Digital Strategist & Founder

In this episode, I’m going to show you how you can find proven content ideas that are proven that are getting engagement on social media. And how you can leverage those ideas to create content that resonates with your audience around the topics that they care about in your niche.

So let’s get into it.

How to Find Proven Post 

So I’ve talked about this website before, and it’s called Buzzsumo. I’ve been using it for years to find out what are those kinds of uses that people care about, and I’m going to show you how to use it, it’s very simple.

Go over to the homepage and type in keywords related to your niche and your industry. For example, you run an Online Organic Seed store. So what you’re going to want to do is go over to this homepage. And you’re going to type in organic gardening tips, a couple of keywords that resonate with your audience or pertain to your specific industry. 

I encourage you to use a multitude of keywords, and we have a ton of different kinds of metrics here. Specifically, this is done well on Facebook, and you can see a breakdown of all the different types of engagement that a particular post got.

Likes are important, but they’re very simple to do. Comments are also really important because they show you whether people are ready to engage with that type of content. So look at all the different types of engagement, the hierarchy of engagement, and you can kind of analyze that data as you go.

The second one is organic vegetable gardening tips. This one did really well on Pinterest. So I would go into Pinterest, and type in this title and see what comes up. If you already have a couple of articles related, that is actually good proof that that’s a type of content or a piece or a topic that will resonate with your audience.

What you want to do next is just spin it, give it your own flair, give it your own specific perspective, and utilize it as an idea to plug into your content calendar.

You can see here how you can use the free version to look at all these amazing ideas of proven content that is already doing well on social media.

Next, you’re going to type in multiple keywords. You can have five to 10 different keywords that you can get a variety of ideas that can work for your niche for your industry, whether you’re sharing this on social media or creating macro content in the form of a blog or a podcast or a video.

Let’s take a look at another example if you are a car coach, and you help people find their perfect dream car. We’ll type in, best cars 2020, and we have 30,000 engagements, and most of these on Facebook, some of them on Twitter. 

How can I create something similar?

You can create a reaction video or reaction post. So you’re getting the picture here as you utilize this tool. You can leverage it to get more ideas of what’s already working.

This primarily is performing on Facebook, which should give you an idea of what’s working when it comes to that specific platform. But I would challenge you to look at Pinterest.

Utilize these ideas and measure them against search platforms like YouTube and search platforms like Google to see if there are any similarities.

OVER TO YOU

OVER TO YOU

I hope this is a great starting point for you. I could talk about content marketing all day but I want you to watch my next video where I’m going to dive in deeper into 7 additional content hacks you can use to get more engagement, likes, and traffic.

I’ll see you in that one.

Un Beso! 

Kim ♥

 

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

Beginner’s Guide To Content Marketing In 2020 And Beyond

Beginner’s Guide To Content Marketing In 2020 And Beyond

BUSINESS STRATEGIES

Beginner’s Guide To Content Marketing In 2020 And Beyond 

October 16th

Kimberly Ann Jimenez,
Digital Strategist & Founder

In this episode, we’re going to be talking about the beginner’s guide to content marketing, everything you need to know, A to Z to help you get started.

So let’s get into it.

HOW TO CREATE A CONTENT MARKETING PLAN

So whether you’re brand new or you’ve been at it for a while, you know that you need to go back to basics because something’s not working.

What are the steps that you need to take in order to make your content marketing actually profitable for your online business?

Why should you even be using content marketing?

#1 INFORMATION SELLS

We know from data that customers and consumers are looking for information in this new digital era. They’re reading reviews and getting educated on a product before they make a purchasing decision.

If you do not use content marketing and just go direct to sale, you’re missing out on a huge opportunity. And it opens you up for any competitor to come in, crush it with content marketing with information, and come out the winner. 

So if you’re going to be at the forefront, if you’re going to be the go-to source, it’s going to be the leader in your industry, you got to make sure that you’re putting out the best information, the most valuable information.

#2 CONTENT MARKETING IS COST-EFFECTIVE

It’s very inexpensive to leverage information, to present an offer to prep someone for the sale, and then profit on the back end.

“Content marketing costs 62%  less than traditional marketing  and  generates about three times as many leads.” – Demand Metrics

We talk about profitability before we talk about popularity. We’re not here to get cheap clicks or likes or leads. We want to get people in our digital house and do it with the intent of purchasing. 

Content marketing is the future. We are trending in this direction where information is becoming a hot commodity. We’re all leveraging the internet and content to help us get to the next level and adapt to this brand new economy that we’re in.

Now, let’s break down the four steps that you need to take as a beginner or someone who’s coming back to the basics, making sure you have your foundation down and so that you can move forward.

FIGURE OUT WHAT TO POST

want to challenge you to go outside of the platform that you’re thinking about. Look for what people are actually curious about what you’re selling. If some people have already created that exact same idea, don’t get discouraged. In fact, that’s validation. 

I got from an amazing mentor, Ryan Levesquehe says you have to emulate before you innovate. Emulate what is already working, put your own spin on it and make it stand out. And then, once you understand what’s working, you can go and turn your content into totally innovative posts and create a post that sets you apart.

Don’t steal ideas. Be strategic, and you can emulate someone else as your understanding how to set up your own business and figure out what your business model is going to be and who your ideal audience is. 

If you want to dive deeper with this whole topic, please come over and sign up for my brand new masterclass. I’m going to go deep and show you how to monetize your content, especially if you’re creating long-form content, videos, podcasts, or blogs. 

PLANT YOUR FLAG

There are two key things that you have to ask yourself. Number one, what kind of creator am I? You’re not going to stick with content marketing in the long term if what you’re putting out isn’t something you enjoy. Do you prefer creating videos or podcasts, or do you like writing content? 

I want you to commit to a single platform and maybe an extra supporting one on social media. So maybe you have YouTube, and where you’re creating videos, and you have Instagram. Whatever it is, you’re picking one main channel. You have to resist the urge to try to do everything at once. It does not work.

Get strategic with the way that you spread your resources. And it’s a matter of being really intentional with the time and resources you do have. So double down, plant your flag, select a platform.

Number two, where do people hang out? Is it on Instagram? Are they active there? Do they prefer to watch videos instead of reading articles? Whatever that format is, you got to go there, figure out what that platform is.

So, if you realize that video is the place where you need to be but you hate creating video, and you are not someone who likes being on camera. You have two options—hire it out and bring someone on to create your videos or you can then switch to a more visual format. Find those alternatives that can really work for your business.

CREATE A PLAN

You need to have a tactical plan of attack. How are you going to put all of this together? You’re going to pull out pen and paper, and you’re going to write these three important questions.

What am I going to post? 

You could have ten ideas of videos, or you’re going to create or podcast episodes or blogs.

When am I going to post it? 

I recommend starting with a frequency when it comes to long-form content of once a week or maybe it’s you know, Friday mornings at 9am, you’re always going to put out a blog post.

This is the time where you want to commit to a date and a time that’s a consistent week in, and week out, rain or shine, no matter what is non-negotiable. 

How am I going to measure success? 

What does success mean to you? Do you need to be tracking views? And of course, you want to be tracking sales?You have to have a system even if it’s as simple as just asking every single customer how they found you literally just as simple as that.

And of course, there’s more advanced tools and strategies that you can leverage, like Google Analytics, that will tell you exactly what kind of content people are consuming on your website. 

If you’re part of The Business Lounge membership, we have an entire training on Google Analytics that you want to deploy and leverage. So if that’s your goal here, definitely make it a point to go through that training.

MONETIZE YOUR CONTENT

There are art and a science to selling on social media and art and sciences selling with content marketing. You want to make sure that you’re looking for ideas and modeling what’s already working for other people who specifically use the platform you selected. 

So maybe you’re doing blogging, or you’re doing video, or you’re doing Instagram and Pinterest, you want to figure out what’s already working for other people and then apply it to your own business. 

If you pay attention and do the work, you get a little extra help when you need it. You will find how to promote it. But here’s a general rule of thumb, you got to share what you do.

Follow the 80-20 rule—80% of your posts should have a lot of value to them. The number one objective for those poses to build awareness. relationship and to achieve that know, like, and trust factor. 20% should go all out sharing your product. Promote it, use your content as a place where you can showcase your amazing products, programs, and services. 

OVER TO YOU

And hey, I can talk about content marketing all day long, especially when we have some theory. But I want you to go and check out our other episodes. We have an entire template dedicated to creating your content marketing strategy.

I hope that you enjoyed this episode. Don’t forget to catch the next one about creating your marketing strategy with a free template, and I will see you in the next episode. 

Bye for now.

Kim 

 

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Create A Content Marketing Plan

How To Create A Content Marketing Plan

BUSINESS STRATEGIES

HOW TO CREATE A CONTENT MARKETING PLAN 

October 9th

Kimberly Ann Jimenez,
Digital Strategist & Founder

In this episode, we’re going to talk about how to create a content marketing plan for your business. I’m going to break it down. Plus, we have a handy template that you can access and download it for FREE. 

So let’s get into it.

HOW TO CREATE A CONTENT MARKETING PLAN

As we break down these strategies, I want to make sure that you’re pulling notebooks and pen and paper and take notes because you’re going to want to remember this. 

There are five Ps of content marketing. When it comes to creating your plan, you want to focus on these five key aspects. 

#1 Purpose. You need to start with the end in mind. You have to understand what objectives you’ve set up to meet them with your content marketing. 

Do you want your content going to position you as an authority, and you really are all about building a brand?

Do you want to increase your audience and create a community?

Is your goal right now is to monetize your audience?

There are so many different objectives, and we want to start with the end in mind so that we can reverse engineer that process. 

#2 People. Who are you trying to reach? And remember, we’re not about attracting just random followers. We want to attract buyers. People who are actually going to purchase what you have to offer whether that’s a service, a product or a program.

#3 Publishing. We’re going to decide what we’re going to publish and when—frequency versus the content type.

#4 Performance. We want to make sure that we’re measuring and tracking what’s actually working. What’s moving the needle in our business. We’re not about creating random acts of content like my friend, or Sean Cannell talks about.

We’re going to create content that has a purpose behind it. And then we’re going to track whether or not it’s actually working. 

#5 Promotion. How are we going to promote the content that we have to offer? Creating and  publishing the content isn’t where this game stops. We’ve got to market the marketing. Have a plan to get your content out there and do so in a strategic way. 

So I’m going to walk you through the template right away.  

One tip I have for you as you’ve downloaded this template is to make sure that you’re not opening it in the browser, download it to your computer, and then open it using Adobe Acrobat PDF reader.

LAYING OUT YOUR MARKETING GOALS

So let’s start by laying out our marketing goals. I want to urge you in this section to just focus on one to three core goals. More than that is going to become a massive distraction. So as you begin, one to three goals tops. 

Something that I want you to realize is that I’ve created very general goals for a reason. If you want your goal to be more effective, give yourself a deadline. Same thing with driving more traffic, you want to have a set number. And finally, convert more customers. Also extremely relative. So you want to say, you want to convert ten additional customers or 20% more customers directly from content marketing.

THE IDEAL CLIENT AVATAR

Now we’re going to talk about our ideal client avatar. You want to outline here who your person is. If you already have customers, this is someone that you already have worked with and had a great relationship with and they’ve achieved amazing results. 

With your client avatar, I want to really encourage you to dream big. Dig into the psychographics more than the demographics. With psychographics, it means what her interests are? What are her passions? What makes her actually tick? 

And if you want to dive deeper into the art of selling with your content of actually taking this plan and turning it into a monetization plan, you got to sign up for my brand new masterclass, I hope to see you there.

And as we move to publishing. We want to figure out what content types you are going to be publishing. And how often are you going to be publishing that specific type of content? And move into performance through your KPIs. Something that’s important to know is that usually, we’re outlining our macro content. 

You might be creating podcasts, or maybe you are publishing live videos instead of videos on YouTube. Whatever your content types are with your macro content, add them. And then we’re going to add frequencies to each one. And I’m going to follow that with a related blog post and one newsletter per week. 

If I’m creating videos, I want to make sure that my videos are actually getting views. That is the first step and getting someone to click over to a lead magnet or to my website to purchase something from me.

HOW TO MEASURE?

Next, how will we measure whether blogs are actually driving the needle? Look at your history, and see what makes sense moving forward. So if we want to increase our blog traffic, we could say, we want to actually send 2000 or drive web clicks, two courses from each blog episode.

And then with newsletters, we want to figure out open rates and click-through rates. So I’m going to say that with the newsletter, I want to have an open rate and open rate of 30% and a click-through rate of 5%.

BRAINSTORM BLOG TITLES

Next, we can go into detail. Brainstorm 5 to 10 blog post titles. If you do not write blog posts and wherever you’re publishing macro content, use that space, or just skip it altogether and figure out one of these sections that make more sense for you. You can do long-form content on social media. So outline the content types that you’re going to be publishing.

Now we’re going to promote the content that we’ve created, and we’ve put together an entire list for you of content promotion ideas that you can leverage.

For instance, you can use SEO to increase organic traffic and get discovered from now until the end of time. You can create a revisit your Pinterest strategy to drive more traffic. You can pitch podcast interviews for exposure. So many different ideas here.

But now, in this section, I want you to create your own content promotion plan. What are five to 10 ideas that you might have that you can implement at least during the entire quarter that will allow you to reach your goals?

OVER TO YOU

I also want you to dig deep, get creative, and figure out how you’re going to be promoting that content that you’ve worked so hard to get off the ground.

You have a full-blown content marketing plan. And hey, I want you to go watch one of our social media marketing plan and strategy videos. That’s going to help you plan your micro-content.

And I hope to see you in that video. I have a full template for you for that as well. I hope to see you there.

Un beso,

Kim 

 

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How to Grow an Audience from Zero + More Qs Answered

How to Grow an Audience from Zero + More Qs Answered

BUSINESS STRATEGIES

How to Grow an Audience From Zero 
More Qs Answered!

September 24th

Kimberly Ann Jimenez,
Digital Strategist & Founder

In this episode, we’re going to tackle your toughest questions, marketing business life, how to grow a brand, and how to do it sustainably. I’m so excited because you have sent in so many awesome questions, and I can’t wait to dive in. Let’s start!

Growing An Audience From Zero

QUESTION #1 HOW DO YOU BUILD AN AUDIENCE FROM ABSOLUTE ZERO? 

I love this question because we get this all the time. Honestly, all of us start from zero. Everyone has to get that first follower or that first email subscriber or website visit.

So my first tip is just a combination of things—it’s important to have a strategy. Don’t just start putting out random acts of content. My friend, Sean Cannell, talks about how you got to be intentional about the content that you’re producing. You have to know your people. You have to create content that people care about, content that people want to consume, and can find relatable.

There are two important factors here because I’m sure that as you’ve stumbled across multiple creators, you’ve probably found some hidden gems. Some people that maybe haven’t made it to mainstream numbers, but having credible content, they do really valuable pieces, and they have a super loyal following. And it’s all about quality over quantity.  

Understand that having a thousand true fans like Seth Godin talks about is all you need to grow a profitable business. That’s so few people, but I promise that you don’t need to have a massive following to be super successful. The philosophy of profitability over popularity is about looking at content as a vehicle and spreading your message.

We could be here all day unpacking what it takes to create a winning marketing strategy to grow an audience. But I talked about this in-depth inside of one of my courses, Zero to Social

And the next step is to identify how you’re going to get discovered. And this is going to be platform dependent. I want you to leverage discoverability. It’s way easier to get discovered when there’s some intent when you create content around topics that people are already searching about. So Pinterest, YouTube, and blogging/SEO are the three main ways I’ve been able to attract an audience.

And if you’re not going to leverage a platform that leverages search and helps you get discovered, then you have to have a discoverability strategy which means that you have to know where the big players are in your industry. Start building relationships. You have to leverage what I call OPAs—Other People’s Audiences. 

So whether that’s Instagram, takeovers, or podcast interviews, or guest blogging, or anything. Getting featured on other people’s platforms is going to serve you.

Question #2 How do you bust through the blocks of being the face of your brand And any tips for Instagram?

There’s definitely a lot of tiny challenges when you’re the face of a company. It’s a lot of pressure all the time. And so I can relate obviously, and I totally understand, but there’s also a lot of perks. 

As practice, you have to stretch yourself and be a little bit uncomfortable and put yourself out there. It’s hard because it’s your name on the products, and it only gets harder as you hire people and grow a team.

You have to learn from an emotionally healthy standpoint to separate who you are and your identity from the company. You’re way more than just the face of the company. You are an empowered individual and so many other ways. 

You will be receiving criticism every single day non-stop but you will learn from that, and you will eventually become comfortable being the face of your company. And you will have the ability to reach people on a much more personal level than when you were just hiding behind a logo. 

When it comes to Instagram and photos, my best tip there in terms of figuring out assets and all that good stuff is a dive into photography. There are some great online courses. Learn how to use a camera, whether that’s your iPhone, a digital camera, or even a professional camera. Just getting the hang for photos and playing with that can really bring out an artistic sense.

When it comes to Instagram tips, be as personable as you can. So when you’re posting on Instagram, make sure that you’re actually engaging with people, reply to your DMs, try your best to answer as many comments as you can. It’s not just a one-way street here, and just be patient. 

The final thing I would say with Instagram specifically is it’s super important to understand that you should be promoting on Instagram. In every five posts, you may share your lead magnet, a special offer with your audience, guide people to that free consultation or that webinar, or whatever the first step is in your sales journey. 

QUESTION #3 WHAT IS THE KIMWAY WAY TO EVALUATE A NEW BUSINESS OPPORTUNITY TO MAKE SURE IT’S NOT A SCAM?

So for me, I really look at three core things. Number one, you have to do your research. You have to understand the business model and the reputation of this brand of this company or person. 

What are people saying about this brand?

What is the online reputation and offline reputation? 

I make sure that every single time that we’re working with a brand, we’re vetting that company or product for years before we ever actually publicly promote them and put our stamp of approval and vouch for that brand, that person, that company. 

And so for us, we decided that we were not going to do brand sponsorships, and we still don’t do brand sponsorships. We prefer to sponsor our own episodes. And as I’m sure, you know this episode is sponsored by The Business Lounge.

Number two is to look at opportunities from two lenses. One is the profit side, and the other one is the heart side. If you have an established company…

Does the business model makes sense profitability wise? 

Does this new venture align with my brand’s main goal, or is it going to be a distraction?

Is it going to make us money, and does it align with what we’re doing right now? 

Does it already help us to get where we want to go? 

This is not a brag. I’m just trying to give you background so that you understand that I’m actually living what I preach. I say no to 99.9% of the opportunities that come my way. And I have always done that. I’m not just talking about now that we have an established brand.

I have always been really selective because I recognize every time I say yes to an opportunity, I’m saying no to something else in my business that I’ve already mapped out and established. 

Number three is heart.  Judge your level of excitement for sure, and what would success look like for you? What would be an outcome that would make this opportunity worth it? And is it again and distraction, or is it something that is worth your time.

And last but not least, I rely on just experience for this. And you start learning how to spot what’s legit versus what is not. I’m not saying it at a hundred percent of the time will be accurate, but you have an instinct for business and what’s actually going to make sense. And you can tell whether the vision is there or whether it’s just a trend and something that’s just fleeting. 

QUESTION #4 WHAT ARE YOUR FAVORITE BUSINESS BOOKS AND YOUTUBE CHANNELS?

So when it comes to business books, there are so many. I’m always reading. My husband runs a book club for entrepreneurs, shout out to StartUp Books. 

These are some of them most impactful business books that I’ve read:

Profits First by Mike Michalowicz. I loved that book. Incredible. Kind of just cemented our philosophy of profitability over popularity. I read that last year, and it was super good. 

The One Thing by Gary Keller, the founder of Keller Williams, a complete game changer, incredible book for just hyper-focusing on the one domino that’s going to actually knock all other dominoes in your business and help you get your goalfaster. 

Think and Grow Rich by Napoleon Hill was a huge game-changer for me. I have read that book several times. It’s such an amazingly powerful book about personal responsibility. It’s about empowerment and taking life by the reins and actually doing what it takes and when it was written. It just blows my mind that it was written during a time where the world was completely different yet was identical. There are still many things that are parallels in that book. 

This is Marketing by Seth Godin and Rework by Jason Fried are super helpful, and I think that with marketing and with content.

So I find I get so much more creative when I kind of watch content from totally different platforms or different niches. So I’m a huge YouTube addict, especially cause I have a lot of interests that kind of align with YouTube content like:

Sean Cannell. Amazing YouTube channel about video marketing.

Peter McKinnon. I find him so inspiring him and the dope squad. Those guys are so cool. I love their content. 

Brendon Burchard, huge for kind of motivation, peak performance, mindset.

And of course, the OG Marie Forleo. She’s incredible. 

Dave Ramsey. I find a lot of great financial advice from Dave. 

And I love Valuetainment, it’s an amazing YouTube channel, especially discussing things that are going on right now and how it affects entrepreneurs. Some group conversations about politics and just business in general that I think are current right now.

When it comes to content creation, I love paying attention to what other people are doing outside of my industry and replicating it in a way that has zero-conflict with what they’re doing because it’s something that we apply to our brand and makes it our own.

And finally, I get really inspired by content creation, specifically by real life. I tell my members all the time in the business lounge, how you experienced a world in really unique ways. No one experiences the world the way that you do. And so that is a superpower in itself—getting inspired and training your mind to get inspired by just environmental cues.

Just learning and training your mind to react to social and environmental cues that inspire content is important, and super helpful.

OVER TO YOU

I hope that you’ve enjoyed this episode, and it serves you and helps inspire you that brings your own practical applications to complicated and sometimes overly difficult strategies. It was a blast to just sit down, catch up, talk a little bit more about some of the questions that you guys have, and now I’d love to hear from you as always. Let me know in the comment section below. What question would you love to see featured in a future episode?

Hopefully, you’re implementing them in your daily life and your business. 

Question of the day: What goals are you most excited about in the next six months?

‘Till the next one!

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How to Generate and Convert Cold Traffic Without a List, An Audience, or Paid Ads

How to Generate and Convert Cold Traffic Without a List, An Audience, or Paid Ads

BUSINESS STRATEGIES

How to Generate and Convert Cold Traffic
Without a List, An Audience,
or Paid Ads

September 2nd

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’ve ever wondered how to convert and generate traffic without an email list or paying a ton of money for Facebook Ads, or without having a huge audience, you’re going to love this post. I’m going to break down the first strategy of a brand new masterclass that I’m hosting for my friends over at Samcart.

Let’s start!

HOW TO GENERATE AND CONVERT COLD TRAFFIC WITHOUT A LIST, AN AUDIENCE, OR PAID ADS

How do we accelerate our customer acquisition and boost our cash flow? The fastest way possible is to show face. Figure out how you’re going to interact with your audience.

There are three ways of getting in front of your customers. The first is to leverage your audience. The second is through paid ads. The third is through OPA or Other People’s Audience, and this is the one that I’ll be diving more into.

When you’re marketing to other people’s audiences, you must remember never to do that for an extended time. 

It’s crucial to have your long-term strategies in place too. You still have to create content, build an email list and an audience. Using paid ads is also essential. 

You don’t have to be hyper-focused only on short-term strategies because you see an influx in your cash flow. Don’t forget about your long-term strategy. Otherwise, you’re just going to be in hustle mode all the time.

THE ORGANIC TRAFFIC STRATEGY

Let’s get specific about short term strategies. There are a couple of different ways that you can leverage that short term game and start driving that traffic.

Number one is HM, or Hustle Marketing. You’re going to hustle your buns off, showing up in front of people. Leverage other people’s audiences and get it done.

Number two is MI Marketing, which stands for Micro-Influencer Marketing. You’re just not going to get people excited to hear about what you’re going to say, but you’re also going to move them into action. You can do it strategically by leveraging other people’s influence affiliates.

Number three is JV Partnerships. Both affiliates and JV partnerships are ways that you can leverage other people’s email lists and their social media audiences, not only for launching but also for getting recurring revenue and for building a referral network. It’s a phenomenal marketing strategy, and it’s way cheaper than advertising.

So these strategies are something every brand should be leveraged regardless of the state they’re in. These are things that you should be layering into your marketing strategy to continue growing and moving the needle in your business.

OPA STRATEGY #1 YOUTUBE INFLUENCERS

I know this might sound like something that only very niche businesses do. Still, the reality is, in my opinion, this is one of the most untapped sources of free and amazingly specific golden traffic.

One quick example of how this strategy works is Pat’s success with his affordable light stand stabilization system. Pat is a photographer, and I advised him to market his product by tapping Youtube influencers in the same industry. 

So he sent his product to several influencers in exchange for a review. One famous Youtube Influencer mentioned his product briefly. Within the week that the video went live, Pat got a ton of sales. You do the math. If that is what happened to Path within one week, can you imagine how much the influencer’s video continues to generate years later?

Leveraging Youtube influencers is something that’s underutilized in the digital marketing space. Now, how can you do this on your own?

Number one, make a list of 20 to 30 Youtube Influencers who are in the same space as you. This is not hard to do. Of course, keep in mind that not every single business will have a big enough niche on YouTube. Don’t stress out about it. If you see four or five influencers on YouTube and are in your niche, that’s good enough. 

Influencers are super busy, especially if they have a broader audience. They are used to being compensated for reviewing products. So you want to be strategic about the way that you go about this. If you can reach out to 20 to 40 influencers, you could probably expect at least five of them to get back to you and create some review, which I think is fantastic. 

Number two, I want you to reach out with an offer to send them your product for free in exchange for no strings attached review. Now, if you want an even better chance of them saying, yes, you can offer some bonus like a discount code for their audience, or even a cut of the commission.

Lastly, you can add a bonus or discount specifically for their audience. I think this is a must because, at least, this will show that you want to take care of that creator’s audience. Besides, that’s something that they’ve worked extra hard to achieve and will always protect. So be mindful of that too

OVER TO YOU

I hope the strategies I’ve mentioned here have been beneficial to you! By the way, I’ve partnered with my friends at SamCart to help you take things to the next level. 

There is an entire masterclass that I shot for them as part of their yearly SamCart launch. You know that I love this tool. It’s my number one sales tool, and for sure, it will help you launch your product, your service, or your course easily.

So if you’ve never heard of Samcart, I urge you to check out their free series. Plus they’re offering some crazy bonuses and a 40% discount on their annual plan, for a limited time only. 

Please know that this is not in any way sponsored! I have been a proud customer for five years. And I think that if you leverage the strategies I’ve mentioned here (and in the masterclass), that will go such a long way for your brand and your business.

‘Till the next post!

 

X, 

Kim

 

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

The SECRET to Creating FREE Content That Sells

The SECRET to Creating FREE Content That Sells

BUSINESS STRATEGIES

The Secret To Creating Free Content That Sells

August 26th

Kimberly Ann Jimenez,
Digital Strategist & Founder

Let’s dive right in!

So what is the magic sauce to creating free content that sells? I’ll share all about how you can turn your free content into cashflow. This is one of the most important skills that you can learn as a modern entrepreneur.

THE SECRET TO CREATING FREE CONTENT THAT SELLS

REVERSE ENGINEER THE SALE

The first tip that I have for you is straightforward, but most people don’t do. It’s to reverse engineer the sale and the process of creating content. Make sure that it leads people to an actual paid offer.

You have to be choosing profitability over-popularity. Modern entrepreneurs leverage the power of education and content creation. We’re building trust and relationships with our clients by giving them something of value to take action on our product. And they will purchase, not just right now, but also in the long run. Most customers would even share the word to their friends.

I love how my friend, Sean Cannell from Think Media puts it. He says that most of us are interestingly creating content. We have random acts of content. We’re just throwing things out there to see what sticks.

We don’t have a content calendar. We don’t have a content marketing strategy, and we do not look at our content as a direct vehicle for making sales, for creating those relationships that turn into paying clients.

It has a lot to do with this wave of new influencers that we’ve seen in the last couple of years. So it’s crucial to think about business from a long-term perspective. Focusing too much on just building followers, of continually chasing the next “new” thing instead of slowing down and saying, “How do I turn a follower to an actual paying client?”

BALANCING SHORT-TERM AND LONG-TERM STRATEGIES

When we talk about breaking down the customer journey, that can be as elaborate or as short and simple as you want it to be. For so many brands, a customer journey is based on intent, meaning the only marketing they’re doing is search engine optimization (SEO). They’re ranking for key terms that they know their people are searching for.

For example, there’s a plumbing company that creates content around plumbing. They know that when people have the intent of hiring them is when they’re going to find them through search. This is a straightforward way of designing your content strategy and is only one side of marketing. It’s a short-term strategy. 

I want you to build that balance of creating content both for the short-term and long haul. Create content that will bring you customers, ten years from now and also content that will build the brand. This is where Direct Response Marketing comes in.

Direct Response Marketing is when you’re actually asking people to do stuff like signing up for your email list or schedule a consultation. Many people are on the fence about this type of marketing but this has been tried and tested already.

HAVE CLARITY

You have to make sure that you can reverse engineer the content pieces that will propel your brand for the long-term versus the content pieces that are going to build your email list, that is going to excite people to do business with you. 

Before we even create that content piece, we have to ask the question: What is the objective of this piece of content? Having clarity is the key to moving forward.

HONEY, YOU’RE NOT A SELL-OUT!

I don’t think that we should have any guilt around moving people to perform the desired action with our content. We should be excited about it. There’s this crazy notion that if you move people to action suddenly, you’re a sell-out. 

First of all, you’re a business owner. You’re an entrepreneur. You cannot exist without making a profit. Don’t feel guilty about people buying your products or availing your services. That is not a sustainable way of building a brand.

In so many ways, you have to get aggressive with the way you think about profits to strategize around it. You’re doing a disservice to people who need your help. It’s your responsibility to become profitable, especially when other people’s livelihoods depend on your company. 

HOW DO YOU ACTUALLY REVERSE ENGINEER THE PROCESS?

A great example of how we do it in the company is having a podcast alongside our membership site. So we have The Business Lounge Membership, and then we have The Business Lounge Podcast.

Why did I launch the podcast show? It’s one way of reverse engineering. It allows me to have longer forms of content, and I can dive deeper into topics. I can build a relationship with my listeners, and I can give you a preview of what it’s like inside the membership.

The membership is this all-you-can-eat buffet of so much information. We have over a thousand training videos, over 30 courses, and hundreds of valuable resources. In fact, this blog post, Youtube video, and podcast episode is just a taste of what’s inside our Conversions Rx course, which we released recently.

So basically, I have a marketing podcast because I have a marketing membership. Often the main problem that I see is that there is a massive disconnect between the platform you’re on, the content you’re pushing out, and what you’re selling. 

What is it that you can offer your ideal clients? Whether it’s in a content piece itself, or some freebie, discount – something that will help them take the next step in the buying relationship.

Another way that you can move people to do a desired action directly is to take them straight to the sale. It’s smart to make your long-form content, like blog posts, extra beefy. Go live or create a video series or an hour-long podcast episode. It’s not about the lens. It’s about how much value you pack into that piece of content and make it very strategic.

Take the Kardashians; for example, they can post on Instagram, but they scale it out to the max because they have a considerable following. They know that they can generate hundreds of thousands, if not millions of dollars, for whoever they endorse. They’re Direct Response mavens. They know how to do it well, and they also leverage long-form content through their TV show.

Several big social media celebrities usually do the same because they’re entrepreneurs first. They run their brands like businesses. You may disagree with the Kardashians, but that’s beside the point. It’s about learning from people who know how to do it well. Emulating successful people outside of your niche will also help you stand out from the rest.

OVER TO YOU

So I hope that this is making sense to you. A quick recap: again, you can’t merely be doing random acts of content. You have to think of your long-term and short-term strategy, not one or the other.

If you’d like to learn more about Content Marketing, we have an entire playlist on Youtube.

Question of the day: How are you creating content that captures people’s attention? Share your tips in the comment section below. I’d love to know your thoughts!

‘Til the next one!

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Sync Trello With Google Calendar

How To Sync Trello With Google Calendar

BUSINESS STRATEGIES

How To Sync Trello With Google Calendar
(2020 Trello Tutorial)

August 20th

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you love using Google Calendar to organize your to-do’s and you also love using Trello, I’m going to show you how to sync them so that you can see all of your Trello deadlines and all of the projects in your Google Calendar.

HOW TO SYNC TRELLO WITH GOOGLE CALENDAR (2020 TRELLO TUTORIAL)

The first thing you want to make sure is that all of the Trello cards that you want to show up in your Google Calendar has a due date on Trello. So it’s essential to set your due date and time. This is to make sure that your calendar is syncing correctly.

The next thing you’re going to want to do is to enable your calendar power-up. Scroll over to power-ups and search Calendar and will allow it. Once you enable it, a calendar button will show up on your board’s top right.

This is your Calendar View, and you can see all of your cards with deadlines at a glance. One important thing you have to note is that when you’re on a free Trello plan, you can only have one power-up.

Anything that you have marked as completed, it’ll show up as a strikethrough project. So open up your calendar again, click on your calendar settings, and you’re going to want to enable sync.

Doing that will give you iCal URL. So copy that go to Google Calendar. You’re going to add a new calendar, select From URL and then paste the URL there.

You can decide if you want to make this calendar public. Most of us are using this for personal purposes or business, so we don’t necessarily need to have it accessible publicly. There are a million different uses for this, which makes it super exciting.

When you go back to your regular view, you can see the actual title of the board. It’s that simple. You’ll also notice that anything that has already occurred or is completed will be shaded in your Google Calendar. Everything that is still pending will show up.

Now here’s a nifty little trick. You can also see the card URL of your Trello card, and you can open it directly inside of Google Calendar, which is beautiful, in my opinion. You can also see what list a specific card is located in.

OVER TO YOU

Now you have all of your Trello to-do’s, deadlines, and calendar of the year, but then you also can sync it with the Google calendar. Those are two tools that you want to integrate.

Hey, I’d love to hear from you. What other tools would you like to see Trello integrate with? Or what device do you already incorporate with Trello that you love?

Let me know in the comments section. I love the conversations that you guys start and all of your suggestions.

‘Til the next post!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

My TOP Free TRELLO Power-Ups (2020 Trello Tutorial)

My TOP Free TRELLO Power-Ups (2020 Trello Tutorial)

BUSINESS STRATEGIES

My TOP Free Trello
Power-Ups

(2020 Trello Tutorial)

August 12th

Kimberly Ann Jimenez,
Digital Strategist & Founder

Ready to take your Trello productivity to the next level? You’re going to love this post because I’m about to walk you through my TOP FIVE free Trello power-ups that you should be using in every one of your boards.

MY TOP FREE TRELLO POWER-UPS (2020 TRELLO TUTORIAL)

#1 CARD REPEATER

Everyone should have the Card Repeater power-up on their Trello boards because this will come in super handy if you need to have a recurring task.

You’re going to find the power-ups in the Menu section. Click that, and you’re going to see so many different options. They’re categorized in terms of their functionality, which I love.

Once you’ve activated the Card Repeater, let’s set up the specifics. For example, if you’re going to work on a weekly newsletter, you can create a card and set up the repeat settings. If you’re sending it out every Wednesday, the newsletter needs to be ready by Tuesday. 

So you need to set the repeat to Weekly, set the time and the day. Set the condition, the list, and the position too. Your repeat setting should look similar to this.

For this example, the task will repeat every week on Tuesday. This is what we’re going to call the “Master Card” because this is the card that Trello will automatically copy every week. You can add your workflow, to-do’s, links to resources that you will need to complete the task, and essential attachments (maybe a graphic) in the master card.

IMPORTANT! With the free version of Trello, you only get one power-up per board. So you will have to choose which one you know you’ll use often. If you upgrade to their Gold Level, you can use up to three power-ups. Their business class allows you to add unlimited power-ups.

My company and I are also not sponsored by Trello. We just want to share the apps and strategies that we use and have truly helped us improve our productivity.

#2 CUSTOM FIELDS

The second power-up that I think is super powerful – pun intended – is Custom Fields. I get asked about this in our community a lot.

For example, I’m doing a hiring project; custom fields just allow me to add more information that might be relevant to my team and me as we’re going through different hires.

If we want to add a start date or the interview period, we can add it as a custom field. We can also add a Yes or No option for individual interviewees, “Has he/she been interviewed? Yes or no.” We can always add text fields if we need to. We may want to change the status so we can add a custom field saying, “Moved to the top applicant.”

There are so many things you can do with the Custom Fields power-up. You can add a checkbox or a drop-down item. You can look into more ideas of how you can use this power-up and make it super efficient for your workflow. 

#3 CALENDAR

The next power-up that we highly recommend is the Calendar. For sure, you’re going to want to have this on every one of your boards.

When you have the Calendar power-up activated, you’re going to see a calendar view on top of your board. That way, you can simply switch between the board view and the card view. You can see everything that’s going on at a glance anytime. Every time you’ve completed a task or project, you’ll see a strikethrough on there as well.

You can click on a card in the calendar view and quickly edit it. You can also add individual cards or move them around to switch out their due dates. My team and I find it very helpful to look at what’s going on for each week or month.

#4 CARD SNOOZE

The next power-up that is super helpful is called Card Snooze. This power-up lets you bring back a card that you’ve put on pause or want to remember to work on in the future and reappear on your Trello board. 

Card Snooze is so helpful, especially if you want to jot something down quickly, then revisit it in a week or a month from now. You don’t want it to take up space on your board, so this is the power-up for you.

For example, we’re doing a TBL launch. We’re opening up the doors to our membership site again, but not now. So what we’ll do is hit snooze for a couple of hours, days, or even months. The card will be archived and then brought back to exactly where it was before when the time comes that we’ll work on the project.

#5 CARD AGING

Last but not least, the Card Aging power-up is essential, especially if you’re working on a lot of different projects at the same time, or you have a team that you’re collaborating with.

I know this might look basic, but we tend to overlook how useful this power-up is. The Card Aging power-up applies a filter to the cards that have not been active for a while.

At a glance, you’re going to see which of the cards need attention or which of the projects have not made any recent progress. This helps provide a clear visual indication that, “Hey, we need to get back on this specific card.” It’s also an excellent way to assess whether a task or a project is something that you still have to work on.

OVER TO YOU

Now that you know how to leverage power-ups and get your productivity to the next level, it’s time to learn how to sync your Google calendar with your Trello board. You can get more done with a Trello calendar task system

So if you want to learn more about that, I’m going to show you a couple more advanced strategies in the next blog post.

Don’t forget to let me know in the comment section below, what is your favorite Trello power up? I’d love to know all about it.

 

‘Til the next one!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Use TRELLO for Project Management (2020 Trello Tutorial)

How To Use TRELLO for Project Management (2020 Trello Tutorial)

BUSINESS STRATEGIES

How To Use TRELLO for
Project Management
(2020 Trello Tutorial)

August 5th

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’re looking for the perfect tool to manage projects or initiatives in your business and life, look no further than Trello! In this post, I’m going to walk you through our company project board to get tons of ideas to set up your project workflow.

Let’s start!

HOW TO USE TRELLO FOR PROJECT MANAGEMENT (2020 TRELLO TUTORIAL)

There are so many different ways you can set up your project management board. I highly recommend getting ideas and inspiration for how you want to manage your own.

We have our Big Fat Projects board for us in the company, and we made this solely for all our projects. It’s our primary way to collaborate and manage our projects, and it’s quite busy.

However, even if you’re not collaborating with different team members or don’t have other people other than yourself, I recommend this workflow. It’s crucial to have a place where you can look at your projects at a glance and manage them systematically.

We have a Start Here list where team members can reference on how to use the board, what the labels mean, the list of resources, to name a few. This is helpful for our team members, especially the new ones.

We also have a list for What We’re Working On This Month. This is where we add all the projects we need to be working on for a specific month. Each card represents a particular project, and inside, we have the description, the different workflows, and the people who will be responsible for various aspects of the project.

MONTHLY REVIEWS SHOULD BE PART OF YOUR WORKFLOW

At the end of every month, I take the time to assess what we’ve accomplished. I also prepare for what we’re going to work on in the following month. Doing a monthly review keeps my team and me in check. If there are processes that we need to work on, the monthly review is a good time to make some adjustments. 

Daily, weekly, monthly, and yearly reviews should be part of your productivity workflow. I can’t stress enough how important it is. It will help you hold yourself accountable.

Not-so important things will always come up, and that’s why you need a Project Shelf. This is a list where we keep all the projects coming down the pipeline in our company. These are projects that we want to work on at some point, but are not important to our goals.

Our entire approach is specificity. We like having clarity on the Profit Generating Projects to stay focused on what’s going to move the needle forward in my brand. What strategies will allow us to bring on other people in the company and meet our revenue-generating goals? All those projects will be added to this list.

Whenever we complete a project, we use the same approach that I’ve mentioned in the first part of the Trello series, which is to move our cards from left to right. We celebrate all the projects we complete too.

We also have a list for projects that are on pause because life happens and plans change, right? Sometimes we have to hit pause on something, and whenever we’re ready, we revisit this list later.

OVER TO YOU

So this is how we organize our Big Fat Projects board. We work on this board every day.

One last thing that I want to emphasize is that setting this up didn’t take overnight. There’s always going to be adjustments.

Check out our Trello Workflow Board to take inspiration from it and add your little twists.

Question of the day! Are you using a project management tool yet? If so, what are you using, and why do you love it?

I’d love to know your thoughts. Share them down in the comments section below.

‘Til the next post!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

10 Productivity Hacks To Master While You Work From Home

10 Productivity Hacks To Master While You Work From Home

BUSINESS STRATEGIES

10 Productivity Hacks
To Master While You
Work From Home

July 22nd

Kimberly Ann Jimenez,
Digital Strategist & Founder

Having a good mindset is 70% of productivity. The other 30% is all about your strategy. So in this video, I’ll be talking about what you could be doing to set yourself up to win every day.

Plus, ten simple but super effective strategies to make sure you’re massively increasing your productivity while you work from home. 

10 PRODUCTIVITY HACKS TO MASTER WHILE YOU WORK FROM HOME

A few years ago, I stumbled upon this fantastic idea by Steven Pressfield. He talked about why it’s important to lead on your day with this one concept in his books.

“How would you behave if you were the best in the world at what you do?”

– Steven Pressfield

If you were the best basketball player in history, or the most incredible scientist, or the best marketer or the best fitness pro, how would you behave day-to-day?

How would you respect your time and energy?

How would you spend your attention?

What are the habits that you would develop

How would you conduct yourself in the world? 

I think this is such a significant mindset shift. Look at how you’re spending your time and how you’re choosing to invest your energy from a strategic standpoint. 

We as entrepreneurs, small business owners, and creators, we’re in it to win. We’re here to put the very best out of ourselves into the world. We’re here to share our gifts to serve other people and make a bigger impact. We can’t do that if we’re not actively aware of the behavioral patterns that we need to be improving.

THE MINDSET

Mindset is crucial when it comes to productivity. It’s about 70% in my opinion. Entrepreneurs and business owners struggle with productivity a lot, especially when they’re working from home. It’s not easy to create a structure and to form habits around your workflow. When there isn’t necessarily a boss or other people holding you accountable, it’s easy to be distracted with so many things and not have anything done.

GET CLEAR ON YOUR WHY

Like with all other things, we have to be clear on our objective. Why do we want to become more productive? Be clear on that. 

There are four critical emotions to look out for whenever you’re at leveling up in life. In this case, we’re talking about productivity. 

Number one is resistance. You might have some resistance whenever you’re implementing a new strategy to improve your productivity. Your brain might tell you, “Hey, we have so much to do. Do we need to find a better workflow?” That is resistance.

Look out for it and expect it because you’re more likely to accept that emotion and to move forward, regardless.

Number two is overwhelm. “Oh my gosh, but I already have so much to do! How am I going to fit any kind of improvement on my schedule? Like it’s just too much to handle.” My friend that is a lie. Overwhelm is a choice. You are in control of how overwhelmed you let yourself feel. You have everything that you need to make progressive changes in your business, and your life and productivity is not the exception. 

Number three is the fear of failure. You might be thinking that you’re never going to stick with a new workflow or a new way of handling your to do’s, a morning routine, or a new health habit that will help you become more productive. That’s normal and understandable. 

Whenever you’re starting something new, you have a high tendency to revert to your old ways. So when you can catch yourself feeling that kind of emotion, make sure to acknowledge it and move forward regardless.

You don’t have to be afraid of failure because you’ve proven to yourself many times that you can overcome anything you set your mind to.

Number four is the “know-it-all” attitude. “Oh, I’ve tried all the things. I’ve heard all this information before. I don’t need to learn anything new.” We all know that this type of attitude won’t get you anywhere. Again, recognize the emotion and move past it.

THE STRATEGY

Now we’re left with 30% of the equation, which is the strategy. How will you implement active habits that’ll help you continue to move forward in your productivity journey? Let’s dive right in.

#1 CREATE A MORNING ROUTINE

Here’s the thing about morning routines: you have to craft one that works for you. There are so many morning routine videos on Youtube and podcast episodes out there. Many entrepreneurs try to mimic someone else’s morning routine, and that’s where they get it all wrong. 

I want you to use others as inspiration. Find what inspires you and test new things. You’ll come up with a routine that works for you in whatever stage you are in life. 

Don’t try to layer a bunch of different habits all at once too. Start with one simple thing that you could do every single day and then add more. 

Remember, your morning routine needs to be tailored to you and no one else.

#2 FIGURE OUT WHEN YOU WORK BEST AND PRIORITIZE CREATIVE TASKS

Make sure you’re working in times that work best for you. Maybe you’re not a morning person, and you function best in the evening or the afternoon. Perhaps you’re an early bird! Whatever time you feel you’re the most productive, make sure to set that in stone and protect it.

Of course, make sure that you’re prioritizing creative tasks. The minute you start working, do the creative tasks first like shooting a new video, writing a new blog post, creating social media content, or even having creative meetings with your team.

The first few hours of your work time are the “prime hours” for your brain to accelerate and be creative. So you must prioritize anything that has to do with your creative side as early as you can.

#3 PLAN YOUR DAY THE NIGHT BEFORE

This strategy has helped me so much throughout the years. At the end of every day, I sit down with my Full Focus Planner, and I plan the next day. 

RELATED READ: The Best Planner For Entrepreneurs – Full Focus Planner Review

It takes me 10 minutes to do it, and it helps me start the next day with so much clarity and intention. I don’t have to wonder what I’m going to do because it’s already laid out for me the night before.

#4 CREATE TIME BLOCKS

Creating time blocks is one of my favorite things to do. It’s a great way of stripping down the things that you need to get done by time. You can set a time to work for two hours in the morning and then six in the afternoon because you still have to spend time with your kids in between.

Don’t forget to set time for some breaks too. Watch a fresh episode on YouTube for ten minutes or go for a short walk. Having time blocks helps give you some structure.

#5 BATCH ANYTHING YOU CAN

I’ve talked about this strategy at large on both my YouTube channel and The Business Lounge podcast. Batch creating means grouping similar or related tasks as much as you can and doing them in chunks.

For example, you can batch all of your blog posts for the month or batch shoot your Youtube videos. We do this in the company for 90 days at a time. So anything that you can do in batches do them intentionally. It’ll save you so much time and energy as you continue to grow and become busier.

#6 SET NON-NEGOTIABLE TASKS

Set up your non-negotiable tasks every single day. This is all about prioritizing the tasks that will help you move closer towards your goals. You should set a maximum of three tasks per day because this is how you stay consistent.

#7 DON’T START PROJECT B UNTIL YOU HAVE FINISHED PROJECT A

Jim Rohn said… 

“Failure is not a single, cataclysmic event. You don’t fail overnight. Instead, failure is a few errors in judgment, repeated every day.”

– Jim Rohn

I agree with this quote, so I want to make sure that you’re setting yourself up for success, regardless of where you’re at in your entrepreneurial journey. Do not skip any step and be consistent. 

Don’t try to do everything all at once. Remember, don’t spread your energy and your attention in a million different directions. Finish project A first before you move on to the next one.

#8 CREATE TEMPLATES AND CHECKLISTS FOR TASKS THAT YOU DO ON REPEAT

If you have to remember the small tasks you need to do every time you create a blog, you have to create a template for it! Your brain should not be full of all this tiny information. 

Leverage whatever tool you’re using – a written journal or an online tool like Trello – and create a template that you can pull out every time you’re working on a specific project or a more significant task. So you won’t have to worry about remembering all the tiny details. 

#9 SET UP A DISTRACTION-FREE ENVIRONMENT

Here’s the deal. Wherever you’re working, whether it’s a corner in your bedroom or a studio or office, make sure that it’s a sanctuary. Put your headphones on if there’s too much noise. Set your phone on Do Not Disturb mode.

Pay attention to how many times you grab your phone to check Instagram, or how many times you get interrupted by a text message or a phone call. Don’t let anything disturb your flow, unless it’s an emergency, of course.

#10 LET YOUR FAMILY AND FRIENDS KNOW YOU’LL BE UNAVAILABLE

Let your family and friends know when it’s okay to contact you and when it’s not okay at all. When you’re unavailable, it shows people that you respect your time, that you value the work that you’re doing, and they’ll respect it as well. 

So if you need to have a family meeting, let everyone know when you’re going to be working and when you’re available. 

OVER TO YOU

Remember, your time is priceless. It’s a hot commodity that can’t be purchased or replaced, and it deserves your respect.

So my wish for you is that you use these strategies and resources to level up your productivity. Give your business your all and have the time and energy to enjoy your life, take care of your health, and inject so much joy and happiness into your work. 

Here’s the question of the day. Are you more productive when you are working from home or less productive?

I’ve been both in different seasons of my life and I love to hear from you. So leave me a comment below. I’d love to know your thoughts!

‘Til the next time!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

7 Simple Ways To Boost Conversions On Your Website

7 Simple Ways To Boost Conversions On Your Website

BUSINESS STRATEGIES

7 Simple Ways To
Boost Conversions
On Your Website

July 9th

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’re looking for ways to improve your website conversions and turn more leads into actual sales and customers, this post is for you, friend 

We’re going to dive into SEVEN TIPS that you can implement to up-level the conversion rate on your website.

Whether you’re an eCommerce store owner or you sell services or you sell a digital program or product – I got you covered.

Let’s start!

7 Simple Ways To Boost Conversions On Your Website

“Don’t find customers for your products, find products for your customers.”

– Seth Godin

This quote by Seth Godin is such an important marketing principle. If you have a rock-solid offer, it has to be dialed in to serve your ideal clients.

You can get away with having a not-so-great conversion optimization on your website if your offer is super legit. However, there’s no amount of conversion optimization hacks and tricks that you can deploy to fix a bad offer. 

So let me assume that you’ve already validated your offer, that you’ve gone through the process of making sure that it’s legit and that people want it. Now you’re ready to level up. 

The next thing you need to do is…

#1 KNOW YOUR NUMBERS

When it comes to conversion optimization on your website, it’s all about knowing your numbers. 

This tip may sound so basic, but in reality, 90% of entrepreneurs that I’ve talked to don’t know their numbers. They have no idea how many people are landing on their website or where they’re coming from.

They don’t know how many of those people are turning into leads and converting into customers and what products are they purchasing. All that data empowers you as an entrepreneur or a small business owner.

Knowing your numbers is even more important If you’re a solopreneur. There are four key aspects that I want you to assess as you’re leveraging simple and free tools like Google Analytics, or even a paid tool like Hotjar

You need to look at the total number of website visitors you’re attracting every month. Then, you want to see specific individualized data points that help you figure out where your audience is falling off in your sales process.

For example, you’re counting people coming to your homepage from social media, from search engines like Google, and maybe even from paid ads. Then you have a call-to-action on your header that takes them to your sales page.

You want to see how many people are landing on your homepage and then going to your sales page. Then from there, you need to figure out how many are leaving, and how many are turning into paid clients.

Maybe you have extra steps like you’ll take people to a shopping cart after landing on your sales page. You should have individualized numbers for each step. You don’t have to be fancy and crazy about it. Just create a spreadsheet and have clear numbers that you can see.

#2 USE POP-UPS

Some people might be on the fence about this because they don’t want to interrupt the flow or the user experience on their website.

However, the reality is that you can create tasteful pop-ups that will encourage people to become leads without being extremely sales-y or too in-your-face.

The key is to offer them a lead magnet, or a next step, or a bribe, or a freemium that entices them. It should appear on your website repeatedly, and it’ll probably turn into the highest conversion opt-in form on your entire website. 

Here are a couple of examples that I think could inspire you.

SOKO GLAM

Soko Glam is an eCommerce store, and they have this pop-up on their website. They sell physical products, and they usually offer discounts. This type of pop-up is one of the easiest that you can create and have it appear on multiple pages on your website that’s related to your lead magnet. 

Eventually, you’ll see a pretty remarkable uptick in your conversion rates, as it pertains to moving your website visitors to become actual leads.

You should do this so you can follow up with them through email. Doing so brings them back to your website that helps them build that trust if they’re not ready to buy the first time they land on your site. 

COSCHEDULE

Here’s another well-crafted pop-up, and this one comes from CoSchedule. It’s an exit intent pop.

When people leave the blog, this pops up on the screen and says, “Before you go and improve your marketing with 20 plus downloadable templates and resources. Get it now.”

I do advocate for making your lead magnet very specific instead of giving people access to an entire library of resources that might feel vague. Still, for Coschedule, this pop-up probably works well. 

It’s all about testing and experimentation, and there are always exceptions to the rule.

JAMES COFFEE CO.

This last example last one comes from James Coffee Co. I’ve used their website as an example many times. I think they have a great website with exciting offers, but I don’t want to steep this as part of your marketing strategy on your website.

It’s a pop up that says, “Let’s stay in touch. Sign up for the early access list.”

The deal is people don’t need more emails in their inbox. So it’s infrequent that you’re going to get a high conversion rate from merely saying, “Hey, join our newsletter. Let’s keep in touch. Let’s communicate.”

The people who will sign up are those who love the brand, or they are already super fans, or they are curious.

However, as a rule of thumb, you want to make your pop-up very specific. Instead of merely assuming that they’re going to want to automatically sign up to your newsletter, you have to give something of value in exchange for someone’s email.

WHAT TOOLS SHOULD I USE FOR MY POP-UPS?

I’ve talked about my favorite email marketing tool, Convertkit because it has done wonders for my business. It’s so worth investing on.

Convertkit already has pop-up designs that come with them. But there are other tools that you can use like ThriveLeads, PopupAlly, and OptinMonster.

#3 OPTIMIZE YOUR HOMEPAGE’S HEADER

This conversion optimization strategy is such a simple thing, but most people don’t do this. And that is optimizing your header on your homepage. This is prime real estate. It’s where people land first when they get to know you or find you on the internet.

You must be clear about what you do, how you help people, and what you have to offer. Let’s take a look at a couple of examples.

NEIL PATEL

Here’s Neil Patel’s homepage header, and I love it. He’s extremely clear about what he does, and he leads with an offer.

I love how clear he makes his messaging. This strategy isn’t for everyone. I just think that Neil makes things so simple and straight to the point. Plus, he’s leveraging the ability to grab his website visitors’ information, get them excited, get them to take action, and get them engaged with his website.

DOLLAR SHAVE CLUB

Dollar Shave Club is a product-based business, and I love that their header is very clear. Now it’s cool to see a visual representation of their brand through their video, but you don’t have to get very fancy right away. It’s just about having clarity. 

From these examples, you can see how you can clarify your offer, or your message, or whatever it is that you want people to take action on. Leverage that space on your homepage to make a massive difference in your conversions, to lead people to where you want them to go. 

Most people are playing guessing games. They have like a billion different links, or are taking people in multiple different directions, or they’ve oversimplified their website.

So I want you to experiment with what’s going to convert best for you. This is a great starting point in terms of clarifying your message.

STORYBRAND

The final example that I have for is from StoryBrand. Again, they have a clear header that’s optimized with a clear message about what’s going on right now in their business, what they want you to take action on, and then it’s fortified with visual imagery. 

They have a clear call-to-action too, which is encouraging visitors to watch the video. StoryBrand’s website is a good one to model and get inspiration from.

7 SIMPLE WAYS TO BOOST YOUR CONVERSIONS ON YOUR WEBSITE PART II

#4 CREATE ORGANIC AD SPOTS ON YOUR CONTENT

The next thing that I want you to leverage is creating your ad spots in your content. If you’re an entrepreneur and have products and programs to sell, you should use your content as advertising space.

We do this all the time on our blog, and it’s something that I don’t see creators do. In our blog posts, we include related resources as opt-in opportunities.

We have lead magnets and ad space that promotes our courses and our programs. Sometimes you’ll see this at the end of the post. Other times, you’ll see it within the content piece itself. It’s a great way of getting attention from people who are consuming your content, who feel like they know and trust you and are ready to buy something from you, but they may not know that your product or program exists.

#5 INCLUDE TESTIMONIALS OR REVIEWS

Next step. I want you to leverage testimonials, reviews, case studies – anything that’ll legitimize your brand, products, programs, or services. 

One of the ways that you can do this is by having other people write a recommendation about their experience working with you. That is if you’re just getting started, and maybe no one has bought your offer yet.

I had my boss, and a couple of the clients that I worked with (for free) do this for me. When I started to build my portfolio, they wrote me a recommendation and used it on my website. 

Years later, after I started working with tons of different clients and customers, our company has serviced over 30,000 people. We have an abundance of client testimonials and case studies. 

Be strategic with this. If you’re a product-based company, you want to feature your reviews, right? If you have a service, you want to feature testimonials. It’s the same if you have a product or a program that’s more on the digital side.

Here in Austin, we have Einstein Movers. They implement this strategy super well. 

They are, again, very clear on what they do. They’re leveraging social proof, which legitimizes their service even more. 

#6 STRENGTHEN YOUR CALL-TO-ACTION

The next step is to re-evaluate your calls to action. Most websites have super generic ones. They simply tell someone to get a quote, or sign up or use basic terms that everybody uses, instead of making it more conversational and action-oriented. 

Instead of saying, “Sign Up”, you can say something like, “Send me my free copy of…” Make sure that your CTAs are conversational and attention-grabbing.

#7 NERD OUT

The last strategy is I want you to nerd out! Start split-testing your website pages. Whether it’s your landing page, opt-in page, homepage or sales page – you want to start testing different variations of the same copy. Test a variation of CTAs or a variation of layouts to see what converts the best. 

You don’t have to go crazy. You can start simple, but leveraging tools like Crazy Egg or Hotjar will help you test out and decide which of these pages drives the most amount of sales.

It can do wonders for the number of people who will sign up to your email list. It will do wonders for the number of people who will write a review, book a consultation, or whatever it is that you’re trying to get your website visitors to do. 

So don’t skip out on this step. It is more work, yes, but I promise this is worthwhile. This step will help you grow your business and capture more clients. It is, of course, the whole point of having a website, right? It should be your best unpaid salesperson.

OVER TO YOU

I hope that you enjoyed the tips and resources that we’ve laid out in this post.

Hey by the way! I want to hear from you. What kind of products, programs, services are you selling on your website? 

I’d love to know because that way we can create more videos like this that will empower you, helping you close more sales from your website traffic.

‘Til the next post!

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Film Yourself

How To Film Yourself

BUSINESS STRATEGIES

How To Film Yourself –
A Tour Of My Video Studio
& Gear I Love

July 2nd

Kimberly Ann Jimenez,
Digital Strategist & Founder

It’s about time that I show you how I produce my videos for YouTube and The Business Lounge membership. I’ll also share a few tips and tricks about filming that I’ve learned along the way that will help you save a ton of time.

HOW TO FILM YOURSELF

#1 USE THE CAMERA YOU HAVE RIGHT NOW

When I was starting, I didn’t have all the fancy equipment I have now. I made the best of what I had at that time, which was my trusty phone and webcam. Those tools helped me get a few hundred subscribers on Youtube.

As I progressed, of course, I had to upgrade and invest in better quality tools. If you’re still starting, you don’t have to own the latest and most expensive camera or recording gear. Make the best out of what you have right now. 

The most important thing is to start. I’ve repeated this time and time in my blog and videos, and it still holds true. 

If you’re still starting, you don’t have to own the latest and most expensive camera or recording gear. Make the best out of what you have right now.

#2 LEVEL UP YOUR AUDIO

Audio is the most crucial aspect next to the image quality of a video. If you have the best-looking video, complete with all the cinematic shots and beautiful transitions, but have terrible audio that will completely throw off your entire video.

I tested several microphones to find which one is going to be the best for my voice. You have to understand that different mics are going to sound different for different people. So it’s about finding the one that works for you.

#3 USE NATURAL LIGHT IF YOU CAN

Lighting is everything, and the best light source available is literally free. Use natural light as much as you can. Schedule your filming around times of the day when natural light isn’t harsh.

It took me so many years to understand how cameras interpret light. And if you can use natural light, to begin with, that will go such a long way. As you level up and experiment with different looks and styles for your video, you can find lighting that works for you.

#4 KEEP IT AS SIMPLE AS POSSIBLE

Getting to know your equipment and keeping your process as simple as possible is essential. I bet you that there are a couple of hidden features with your tools that you didn’t know could save you so much time and energy. 

For me, investing in my production value and investing in my equipment is all about implementing a workflow. It used to take me over an hour to set up my entire studio. Then it takes me another hour to take it all down and set it aside because I don’t want to have my equipment out all the time. After all, I do use the space as my office as well.

If you have an effective workflow in place, you can set up your equipment in a way that allows you to sit down, press record, and get your videos out.

“What’s one thing you can do to create the most amount of content in the shortest amount of time?” This is the question I asked myself when I was planning my filming set up.

Now my workflow includes batch-filming in one day, uploading to my company’s drive, and giving instructions to my video editor. This process is what’s working with my team and me right now, but it’s always changing. 

 Again, implement a workflow that works best for you.

OVER TO YOU

So that’s how my team and I produce our videos right now. As I’ve mentioned, my setup is always changing, so maybe in the next version of this post, there’ll be new tools or new tips that I’ll be adding.

Question of the day: What kind of videos do you create for your business, non-profit, hobby channel? Please share it with us.

‘Til the next post!

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

How To Monetize A Small Audience

How To Monetize A Small Audience

BUSINESS STRATEGIES

How To Monetize
A Small Audience

June 19th

Kimberly Ann Jimenez,
Digital Strategist & Founder

Are you just getting started with your online business? Or you’ve been at it for a while, but you still have a small audience?  Maybe you haven’t paid attention to your social media in a while, and you’re wondering, “How can I make money right now?” That’s exactly what we’ll be diving into this post.

HOW TO MONETIZE A SMALL AUDIENCE

A little disclaimer: If your whole game of social media is to gain fame, popularity and build a fan base, that’s awesome. But this is not the post for you, my friend.

The tips that I’ll be sharing are for entrepreneurs and business owners who want to expand their reach, who want to build their brand, and who want to serve people and sell more of their products, programs, and services.

Let me quickly explain to you my mentality about making money online and why it matters. I want to be upfront with you about my experience and my stand. 

It’s crucial to choose profitability over popularity when it comes to monetizing your brand. I’ve said this repeatedly because that’s how passionate I am about being profitable regardless of whether you have a large or small audience. 

That mentality stems back from my background. I learned marketing and online business from the OGs in the industry – the gurus who have been doing this back when the internet wasn’t a big thing yet. 

I learned to provide value, build relationships, and to understand the psychology behind what makes someone want to buy something from you, whether it’s on or offline. Nowadays, I see that so many people aim to be super popular on platforms they don’t even own. 

Don’t get me wrong. I think it’s great to build awareness around your brand, but it shouldn’t be the end all be all of your business. It’s not sustainable.

Every good and serious business owner or entrepreneur needs to think about the most effective strategies to grow their business long term, no matter the economic situation.

“People don’t buy goods and services. People buy relations, stories, and magic.”

– Seth Godin

Seth Godin is one of the OG marketing gurus, and I love that quote. It’s essential to understand why people make their purchasing decisions. Most of the time, people buy based on their emotions, and they justify it with logic. 

So once you understand that you’ll realize that if you build an audience, even if it’s just 500 followers on Instagram. You build a relationship with those people, serve them well, and give them value, and they’re going to be inclined to say yes when I have something to sell.

The entire premise of monetizing a small audience is attracting people that care about what you have to offer to the point that that will pay for your goods and services. I know it sounds basic, but basic isn’t basic unless you don’t do it. 

The foundational principles of business will always yield the majority of results.

#1 KEEP ATTRACTING THE RIGHT PEOPLE BY HAVING A CLEAR MESSAGING

One of those principles is getting clear on your message by understanding what you’re selling and reverse engineering that process. 

For example, you’re an online coach for moms. You don’t have your offer and pricing ready. You still have to figure out how to position your know-how and prove to your audience that you can get them the results they want.

You can talk to your audiences via DMs or Skype Call. You can also create a short survey. Ask them about their challenges.

When you can prove to a group of people that you understand them and, more importantly, that you have the solution to their problem, it’s going to be so much easier to sell whatever you have to offer.

Here are three questions that will help guide you through this process.

What is my offer? List down as many ideas as you can.

Who is going to buy my offer? Give it a name if you must. It’s easier to think about your ideal client as an actual person.

How can I create content around my ideal client’s challenges? You have to show that you’re an expert in your field before your audience even has to think about doing business with you.

Remember that online marketing and being a brand online is all about sharing value. It’s about sharing your expertise, even if you’re not the face of your company.

Most of the time, we tend to think of our followers as just mere statistics, and their profiles are only codes, when, in fact, they are actual humans.

Think of it this way. If you’re in a room full of 50 people, raising their hands and saying they want to hear what you have to say – that’s already a lot. It’s a huge compliment and responsibility, so show up for them.

#2 CREATE A SHORT-TERM & A LONG-TERM PLAN

If you have laid what your product is, who your ideal client is, and what kind of content you’ll create, the next step is to create two different types of plans.

LONG-TERM

First, you’re going to create a long-term plan. What strategy should you implement that will benefit you in the long run? It’s showing up for your audience every week in whatever format makes sense for your brand. 

If a podcast and Youtube makes sense for you, be sure to publish at least one episode per week. Commit to showing up consistently.

Keep notes of your audience’s challenges and the questions they ask you. They have the potential to become ideas for content.

Continue to listen to your people so you’ll have a better understanding of what works and what doesn’t. And this is what a good entrepreneur does – listening and understanding.

People think there’s some magical secret sauce to entrepreneurship, but it’s simply listening, understanding, and providing solutions to your audience.

 When you have offers that people want to buy, you will be in business forever. If you continue to innovate, to give people what they truly want and need, you are set no matter what the current economic climate might be. You will always have the know-how to adjust and continue moving forward.

SHORT-TERM

For your short-term plan, the question to ask yourself is, “How am I going to monetize right now?” My friend, you need to build a funnel.

A funnel is a selling system. It is an intentional way of bringing a follower through becoming a lead and then becoming a customer. That’s all you need to do. 

We recently launched a new course in The Business Lounge Membership called, The Conversions Rx. Inside the course, I discussed the four stages of a customer’s journey.

The first stage is discovery. It’s how someone knows about your brand. He or she might be a new follower on social media, and they engaged with your post.

The second stage is consumption. This is the part where your follower is getting to know you by consuming your content. They get inspired or entertained, or you’re helping them achieve a particular result through your content.

The third stage is acquisition. In this stage, you’re acquiring them as a customer. They’ve said yes to pay you for your service, your product or your program. This stage is the most exciting for every entrepreneur out there.

Finally, the fourth stage is ascension. This is the stage where they purchase from you for the second time, or they become a super fan, and they share your stuff with their friends and family. Getting repeat customers is where the majority of brands get to scale and grow. 

The most basic way to get your audience to buy your offer is to put it out there. You don’t necessarily have to create a full-fledged funnel, especially when you’re still starting. A funnel is only necessary when you’re ready to generate evergreen sales day in and out without having to do a full promotion. 

For everyone starting, you want to monetize right now, so share your offer and do it more often. You don’t have to be pushy about your offer. You just need to let people know that you have something to sell. This is an advice I got from Kelly and Mike of the Membership Site Academy.

THE COMMON MISTAKE

Some business owners tend to think that their followers immediately know everything about them, especially about what they have for sale. They tend to believe that their followers can simply go to their website and hire them for their service or reach out in the DMs and get a free initial consultation. That’s not true all the time.

People are super busy. They’re not paying attention to every single thing that you do unless they’re super fans. Most of them are not in the ascension stage. They’re either in the discovery or consumption stage, so you have to keep talking about what you can do. Have simple conversations about your offers.

If you follow me on Instagram, you’ll see me talk about our new courses in my Instagram Stories. You’ll see client testimonials on my Instagram feed or my Facebook Page. I show what my team and I are working on.

I don’t necessarily push our offers on our community, but I make sure to let them know that it’s available when they’re ready to take the next step.

Another thing to keep in mind is that you have to find your style of talking about your offer. You have to be promotional while building value at the same time.

#3 CREATE A “BABY FUNNEL”

Let’s dive deeper into creating a systematic way of bringing people into your world to purchase from you. You can do this in two different ways. Number one, you can build what I like to call a “baby funnel.” You need a page where you can send people to know more about your offer and give you their money online.

If you’re a service-based business, create a page where your potential clients can book a session with you and give you money in exchange. If you’re a product-based business, open a store on Shopify. It doesn’t have to be complicated.

If you have an online course or digital downloads, you want to have one page that clearly explains your product, and that details the benefits. Add an easy way for people to pay for that product and get access to it.

THE LEAD MAGNET APPROACH

You can also take the lead magnet approach. A lead magnet is an incentive for people to give you their information to send a follow-up email.

RELATED WATCH: Canva Tutorial: How To Design Gorgeous Lead Magnets And PDF’s In 2020

Create a checklist, a toolkit, or a webinar – any kind of incentive that people would be willing to get in exchange for their information. Then you can send them an offer via email. 

Turn your followers into email subscribers. Then send them an offer maybe once a week or every couple of weeks. You can communicate with them that way. Again, remember that this is an art too. Take this basic strategy and add your spin to it.

#4 BE SYSTEMATIC WITH YOUR FUNNEL

When you see some momentum with your baby funnel or lead magnet, then implement a system that will send more people to it.

Try experimenting with Instagram live every Friday. You come up with a topic that serves your people and then direct them to your lead magnet. You can try publishing a post on your Facebook Group about your lead magnet.

You want to experiment with your social channels and see what works in terms of formats and the frequency.

OVER TO YOU

All right. So let’s recap.

To monetize a small audience, you don’t need to have anything fancy. You just need to implement the basic business principles that will serve your audience right now. 

First, you need to have an offer that people care about. Second, you need to put time and energy into getting to know your audience. Of course, you want to attract the right audience, so it’s essential to have clear messaging. Make sure that you are speaking to the right people consistently. Third, you need to have your short-term and long-term plans in place. Build a baby funnel or create a lead magnet.

Alright! Here are the questions of the day. 

Are you feeling more encouraged about being able to monetize your audience?

Are you feeling totally overwhelmed? 

I want to hear from you, so leave a comment below.

‘Til the next post.

 

X,

Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

Profitability Over Popularity

Profitability Over Popularity

BUSINESS STRATEGIES

Profitability Over Popularity

May 26th

Kimberly Ann Jimenez,
Digital Strategist & Founder

You know how there are these moments in life that radically influence the direction you’re taking? Events, things someone might have said, or nuggets of wisdom you gathered along the way that profoundly impacted your success? Today, I’m going to share some essential business principles at the core of everything that I do. It has saved me throughout the years and has also made me more money than I ever thought during the current climate. Let’s start.

PROFITABILITY OVER POPULARITY

#1 NEVER BUILD YOUR BUSINESS ON SOMEONE ELSE’S BUSINESS

Any seasoned big-time entrepreneur can attest to this. You should never build your business on someone else’s.

My husband, Chris, and I talk about this all the time because when you’ve done entrepreneurship long enough, you make many friends. You see a lot of changes in the marketplace. You’ve experienced highs and lows.

I know it may sound like I’ve been in business for 20 years when it’s only been like nine and a half years. But building your business on someone else’s is a big no-no that I don’t think most people understand.

So what does it mean when you’re building your business on someone else’s? For example, you might have a client or an app or tool or gear that you’re selling, and your sales are dependent on how well someone else’s business is doing. If that’s your case, you’re in serious trouble.

I see this all the time, especially with content creators.

“Don’t put all your eggs in one basket!”

Now don’t get me wrong. I think most content creators are great at what they do, but more often than not, they’re underselling themselves. They’re undercutting their time and work by monetizing through one income channel, which is affiliate marketing.

A lot of creators use Amazon as their primary source of affiliate sales and commissions. Recently, Amazon has slashed affiliate commissions significantly substantially. That move will cripple creators and cause many issues when it comes to providing for their families and their livelihoods.

Here’s the thing. You shouldn’t rely on only one supplier, vendor, or one big client. The minute that your only supplier, vendor, or big client’s business isn’t doing well, or change their mind, will throw you off completely.

As a lot of people have said, “Don’t put all your eggs in one basket.”

You should have multiple clients or multiple customers, purchasing your product for your business to be sustainable. It’s failure-proof, and doing so will 100% extend your brand’s long-term health and your company.

#2 PROFITABILITY OVER POPULARITY

This principle has been one of my guiding forces throughout my entire career. As entrepreneurs, we have to continually make the conscious decision to choose to be profitable rather than popular.

If you’ve worked or you’re currently working in the social media space, you understand the intricacies behind a company.

Some companies have a few followers on social media but are making a ton of money because they understand their target demographic and the power of conversion optimization. On the other hand, some companies have a substantial following but are barely able to make ends meet.

Often, I get messages from you guys saying, “I love your videos. Why don’t you have more subscribers?”

I sometimes get messages on Instagram saying, “I love the message that you’re sharing, but you need to have more followers.”

I think that those are well-intentioned messages and are compliments in a way, but they also let me know what success means to some people. It made me think about how distorted our idea of what profitability is and what it means to succeed.

During this crisis, I received messages from my audience and my entrepreneurial friends saying that they now understand what I’ve been preaching about being profitable over being popular.

There are so many people who are banking on having large audiences or a ton of exposure, and they’re not able to make it through this time because they’re not focused on profitability. It’s the core of every business, and every entrepreneur should understand it like business basics.

I’m not saying that having a lot of followers is a bad thing. I think it’s incredible if you’re able to leverage a huge audience, and they’re the right people. It’s incredible when your followers care about the products or the services that you have to offer, and you do an excellent job of converting them to clients.

Converting your massive following to clients is the goal. So you have to understand that while deepening the relationship with your audience is essential, it doesn’t mean that you have to focus only on the numbers.

I see it so many times in The Business Lounge community and with our private clients. Some of the members have less than 500 subscribers on their email list, but they’ve done the work and attracted the right audience. So they’ve had five-figure launches, like no big deal because they have the right people on their list.

So when we start looking at things from the lens of, “Is this going to move the needle in my business?” versus “How popular can I be? How can my perception grow?” we start shifting our mindsets, and our priorities change.

It’s excellent to explode on a platform, but it’s not going to serve you if you don’t have the business fundamentals down. If you don’t know how to turn a follower, a website visitor, or an email subscriber into a paying client, it isn’t beneficial.

OVER TO YOU

I want to challenge you to look at how you’re going to pivot your business in the crisis we’re in.

  • What will happen for eight weeks from now? Six months? Or a year from now?
  • What are the things that you’re going to learn from this period?

I hope that you choose profitability over-popularity. I hope that you decide to stay close to your core message and your mission and that you wish to serve with big-hearted generosity that you don’t hold back.

‘Til the next post!

X,
Kim

Ready To Master Online Marketing?

It’s time to choose profitability over popularity and get needle-moving results.
Get started inside The Business Lounge.

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