Why Your Products Are Not Selling and How to Fix It to Drive More Sales!

Kimberly Ann Jimenez,
Marketing Strategist & Founder

Fresh off an insightful call with our TBL+ group coaching cohort, and guess what’s taking the spotlight?

The burning question that’s on everyone’s mind:

How on earth do we boost our sales when no one is buying my stuff? And it feels like our offerings are getting the silent treatment? πŸ€·πŸ»β€β™€οΈ

If you’re nodding along because you’re in that same boat, stay tuned because I’m about to serve up exactly what you need to turn those sluggish sales around. πŸ’•

Stick around to learn the process of diagnosing what’s going wrong with your sales system, why customers aren’t hitting that “buy” button, and most importantly, how to make powerful tweaks that will give your sales and cash flow the boost they need.

Step #1: Know your numbers!

This has been our community motto in The Business Lounge for as long as we can remember, and for good reason.

Your ”numbers” help you understand what’s happening behind-the-scenes in your business and how visible your offers are.

For example…

When you know how many people land on your website, click on your social media posts, download your lead magnet and visit your shop page/ sales page, /book a discovery call page, you can diagnose the problem FAST.

Think of your ”numbers” like medical labs your doctor runs when you’re sick.

They give your business and sales process a ”health score”, so if you’re deficient in any critical areas like traffic, clicks, or leads, you KNOW how to fix it. πŸ˜€

It’s super empowering and makes a HUGE difference in boosting up your sales!

PRO TIP: If you don’t know where to find your ‘numbers’ check wherever your site is hosted.

For example, we use WordPress and we love using WPStatistics to get a read on our traffic (Google Analytics is also a great free option).

We also use SamCart for all our checkout pages and the built-in reporting is second to none. (Here’s my affiliate free trial​ link if you want to check them out).

You might be on other platforms like Shopify or Squarespace, most of these tools already have metrics & traffic reporting built in – so do a little google searching’ and you’ll quickly learn how to track these.

BTW- If you don’t have a website yet, I HIGHLY recommend setting up a WordPress.org site.

Step #2: Diagnose Your Sales Process & Track Benchmarks!

Okay, so now that you have an idea of what your numbers are, it’s time to diagnose the problem!

Here are some helpful benchmarks from the Funnels Bootcamp we hosted this month, so you know more or less what you should aim for based on your level of experience. πŸ‘‡πŸ»

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So, for example, if your sales process is simple and something like this:

People Find You On Social Media

⬇️

Then, They Click Your Sales Page / Shop / Discovery Call

⬇️

And You Make A Sale!

BUTTTT you notice that you’re getting fewer sales for your service, or product, check your traffic!

Is anyone landing on those pages?

Can you compare your metrics against a time your sales were flowingggg?

Notice where there’s any gaps in your numbers for clues to what might be going wrong.

✨ 90% of the time, you’re not driving enough traffic (visibility) to that page.

But what if you ARE driving enough traffic and people are just not buying?

That might point to an offer problem OR a shift in the quality of your traffic.

You might need to add a bonus, limit the amount of available ‘seats’ for your service, or play with how you position your offer to boost your conversion rate.

Alrighty, we’ve covered some of the basic diagnositcs you can run on your simple sales process…

But what if you have a more sophisticated sales process with a full-blown funnel and your sales are slowing down?

Always check your lead flow first.

If people aren’t opting into your lead magnet, or they’re not opening your emails and clicking… then you know what the problem is, and it’s usually an easy fix!

πŸ‘‰πŸ» Revise your lead magnet page and make smart tweaks to improve conversions like writing a better hook, adding a clearer hero image, or a multi-step opt-in form.

πŸ‘‰πŸ» If your email open rate is slow, boost up those subject lines!

Okay… I know this can be super nerdy talk if you’re not used to checking your numbers and talking funnels…

BUT it can be a huge game changer for your marketing and cash flow game, so hang with me.

BTW- Want me to walk you through this process in a future podcast episode so it doesn’t feel like you’re reading a foregin language?

Let me know in the comments or DM me on Instagram if you’d love a break down!

OR if you’re like…. ”I know ALL this stuff, can we get more advanced?”

You’re speaking my love language! So let me know too. πŸ’•

Step #3: Fix IT, Baby!

So far, we’ve figured out your numbers, and diagnosed the problem… now what?

This is the most empowering part!

Let’s reverse-engineer the sale.

So, for example, if you know your sales are ‘slow’ because your traffic has gone down on those specific pages, brainstorm some ways to bump it back up!

πŸ’‘ Here are a few ideas:

  • Send a helpful email to your list and pitch your offer in ‘The P.S.’ (check out last week’s episode for a free template).
  • Run a promotion on your social media channels.
  • Partner up with a friend who has a larger list than you and give them an affiliate link.
  • Run ads (but only if you know what you’re doing – you could lose a lot of mullah if you don’t).
  • Beef up your blog’s SEO and add some ‘ads’ to your offer in the article’s body.
  • Link to your offer in your home page header or add a sticky bar to the top of all your website pages.

This is the kind of thing Chris and I do all day, every day inside our coaching programs, so don’t feel overwhelmed.

It’s a process, but once you get it, it will help you grow your sales FOREVER (which is totally worth it if you ask me). πŸ˜‰

OVER TO YOU

Want even more hot cash flow tips?

Check out this new podcast episode + blog for more practical ideas (including how you should be making $1/mo for every new subscriber you add). πŸ‘‡πŸ»πŸ‘‡πŸ»πŸ‘‡πŸ»


🎧 GIMME THAT EPISODE >>

MORE HOT MARKETING RESOURCES

And there you have it!

I hope you’re feeling inspired and ready to take action after today’s discussion.

You might already heard these concepts so many times, but are you truly implementing them?

Let’s fix our businesses in a strategic, empowering, and fun wayβ€”one that requires less of us and leaves room for more joy and fulfillment.

I hope you found today’s episode helpful.

If you did, share your thoughts and leave a comment below! And if you have any questions, don’t hesitate to ask, I’d love to hear them too!

Always remember your God-given calling.

I believe in you, and I’m rooting for you every step of the way.

Un beso!

xx,

Kim ❀️

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