BUSINESS STRATEGIES

How I Got 1.4M Impressions w/o Publishing New Videos
(Search Vs. Social)

September 24, 2021

Kimberly Ann Jimenez,
Digital Strategist & Founder

If you’ve felt overwhelmed, frustrated, or like you can never catch up with your content, you’re going to love today’s episode. 

Because I’m going to show you why I stopped hustling on social media without compromising on traffic, leads, and sale, and how you can do it too.

Some of you may or may not have noticed that I didn’t publish a single new episode in August. A lot was going on in the business, and sometimes I just liked taking a break.

And that’s okay because we still brought in:

  •  1.4 million impressions on our YouTube channel alone, 
  • Over 1,200 new subscribers, 
  • 75,000 views,
  • And $2,000 just in ad revenue.

…without posting a single new episode.

That’s right, I stepped away for an entire month from our channel, published zero new content, yet my old content kept bringing in engagement, new subscribers, and even ad revenue.

Not to mention 25k organic hits, 5,000 new leads, and $30k just in organic sales.

…And I post ZERO new content.

You might be thinking, ‘’are you seriously bragging about NOT being consistent with your content?’’ or ‘’Kim, there’s a million channels much larger than yours… 1.4M impressions is nothing to brag about.’’ 

And you’d be correct.

I’m not bragging.

I’m trying to show you how you can win without crazy numbers or creating new content non-stop because I want to see you get off the content hamster wheel and win.

See, when you’re strategic, your content performs better over time, not worse, and you stop having to slave on the content hamster wheel.

And yes, I can share with you these figures because I’m not an influencer. 

I’m an entrepreneur. 

And I have set up my business in a way where I can step away for as long as I need to and still generate a ton of leads, traffic, impressions, views, income, and sales with my content.

I can’t do that on platforms like Instagram, Tiktok, Facebook, or Twitter. I can’t step away from social media and still generate a ton of traffic and leads.

Why? Because that’s not how their algorithms work. 

On social, the older your content gets, the worse it performs. 

It gets buried in the scroll. So you have to keep everything fresh, all the time.

And that is the difference between Search and Social.

Oftentimes, we tend to think that as entrepreneurs, we have to emulate influencers and that the bigger of an audience, the more engagement we get, the more money we’re going to make. And that is not true.

As a social media manager, I started looking behind the scenes at businesses that were marketed on social media. I would see how companies that had huge audiences, were often broke. And how companies that didn’t have many followers were still able to monetize their content and do it consistently.

So I started thinking about how I could run my business more efficiently and not have to slave away 24 seven to create more videos, posts, and tweets.

Here’s the hard truth: 

Social media content gets worse over time. 

Search content gets better the older it becomes. 

It’s the gift that keeps on giving.

Years ago, I started gravitating towards platforms like Pinterest and YouTube and doing SEO for my blog. 

These are search-based platforms. And most people don’t understand the difference between social media platforms and search-based platforms.

Pinterest and YouTube are not social media platforms. 

Yes, they have a social element to them but they’re search-based platforms. 

And so leveraging these platforms has enabled me and 1,000s of other businesses to get discovered, instead of having to constantly push out more and more content every day that gets worse over time.

Listen, I love social media.

It plays an essential role in my business. 

And I will always use social media. 

There is a reason why we leverage social media. But we don’t become so totally obsessed with any platform that we can’t take a step back from it.

Because at that point, that platform is leveraging us. We’re not leveraging it. And that’s a big, big problem.

It’s all about being smarter with your content. 

Creating a system that works for you, play your own game, and normalize that for you. 

I’m giving you permission to play your own game.

Think outside the box, break the norms and go for it.

That is exactly what we teach you inside the Content Calendar System.

And the newest version is right here (if you’re reading it as we release it, you can snag it FREE inside The BusinessLounge).

I would love for you to join us inside because I’m lifting the curtain and showing you exactly how I’ve set up my business to create content that is not overwhelming so that you can make it one time and continue to bring in leads, traffic, and sales for your business.

Over the years, we’ve taught over 30,000 entrepreneurs how to do that. And yes, I have more customers than I do followers on Instagram. That’s a humble flex. I like it that way.

With this entire course, I’m trying to help you level up your mindset and start acting like an entrepreneur on social media instead of like an influencer.

If you want to learn how to start leveraging content marketing instead of letting it leverage you, check out  Content Calendar System 2.0.

For now, I would love to hear from you, and let me know in the comment section.

  1. Have you thought about creating search content versus social media content?
  2. Do you already create search content? Is it working for you?

    Don’t forget to join us for Content Calendar System 2.0.

    It’s a fully revamped program. 

    We took two of our best courses in business knowledge and put them together to help you level up how you produce content and save you tons and tons of time in the process.

    I’ll see you inside. 

    Un beso!

    Xx

    Kim

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