How to Trust Jesus With Your Business – My Faith Journey

January 19, 2022

Kimberly Ann Jimenez,
Digital Strategist & Founder

Whenever I share my Christian faith in my business, I always receive different responses. Some people don’t agree when I talk about Jesus. And as I continue to feel that tug of war between my faith and what I want to represent in my brand, it becomes a painful area in my life because I don’t know how to show it on social media or talk about my faith on my platforms. 

So today’s episode will be slightly different from what I usually do – and that is to talk about my faith journey and how you can invite Jesus into your business. It is such an amazing privilege to share these with you and I hope that through hearing my story, whether you’re a Christian or not, practice a different religion, or you’re not into spirituality at all, my hope is you will feel encouraged and empowered. 

And that my story empowers you to implement faith & its principles of multiplication as you grow your company.

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So I have the incredible privilege and the blessing of being third generation Christian in my family. I’m a Seventh-Day Adventist — a denomination in the Christian faith. 

In fact, my dad used to be a pastor. Yes, we were that family. 🤣

We go to church every Wednesday and Friday nights. Of course, Saturday’s too. 

Church was my life. I grew up going to Sabbath School and attending pathfinders (like Girl Scouts and Boy Scouts but by the church), singing ‘coritos’ (Spanish worship songs), and volunteering in community service practically every weekend.

So it’s fair to say that everything I am today, my business, my brand, and my company — are the direct results of a faith-based environment. What I learned in those early years shaped my worldview, my moral code, my work ethic and everything in between.

And I’m beyond grateful and blessed to have had that foundation early on in my life (especially now). 


Needless to say, growing up in the church came with many challenges. 

There’s always the rebellious stage and particularly for a pastor’s child, there was this crazy pressure all the time. 

Everyone was nitpicking what I wore at church, how I conducted myself, or how involved you are with the activities. There’s this constant pressure to be a perfect believer — and we know that that’s completely impossible. 

As I grew up, became an adult, and moved into my college years, I started getting a little more rebellious. Not in the cliche, drugs, partying, and sex… 

But I began questioning a lot of what I truly believed about Christianity. 

Do I believe in it for myself? Or do I believe what my parents and my grandparents believe?

God was always present, I could tangibly feel Him, so it wasn’t really a matter of doubting His existence, but I didn’t really understand how to follow Him as an adult wholeheartedly.

And so, to make a very long story short, for a few years in college, I wrestled with my faith and eventually became more of a lukewarm Christian.

And then entrepreneurship came around and it almost forced me to lean on God.

For a long time, I wrestled with the idea of starting a business and the endless challenges of operating in a secular marketplace as a Christian. 

As I figured out who I was in the world, there were a lot of changes happening all at once in my life. And through a lot of bumps and turns in the road, I slowly started to discover God’s calling on my life to the business world.

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So I knew that I was called to the marketplace and not to a ministry like my parents. 

And as my husband Chris and I built our first business, a lot of interesting things happened along the way that God used to mold who I am today — as an entrepreneur, as a leader, and as a content creator.

Check out more of our story on the StartupU Podcast.

But the biggest challenge for me in terms of inviting God into my business and to my career is that I feel like in church, people have this interesting idea that Christians shouldn’t be too successful.

There’s a shame around making money or growing a business because that means it takes the focus out of Jesus and puts it in you. And I understand that because growing a business requires you to market yourself and push yourself to profit aggressively, which is not what is commonly associated with humility and Christianity.

And I really struggled with that. 

My grandfather was the only entrepreneur in my family and I lost him within a couple of years of starting my business, so in my formative years, I never really had a role model who was massively successful in business and conducted themselves in a Christian way at the same time. 

So handling both being a Christian and a business woman was a huge internal war. I look back and wonder why I didn’t reach out for help or look more intentionally for role models in this area. 

I think it’s probably because my #1 focus was surviving the startup life. 90% of my energy was focused on getting through the next day, and everything else was pretty much on the back burner (terrible way of starting a business but you live and you learn).

Then there’s the fact that 10 years ago entrepreneurship wasn’t as cool & hip as it is now, so most of the men & women I looked up to in business were spiritual or agnostic.

And then there’s social media and the unending stream of ‘opinions’ (to put in nicely) you receive on a daily basis…

I remember every time I would talk about my faith or Jesus; someone would comment and say, “I liked everything except what you said about God,” or “More strategy, less religion. This is too preachy. I felt like people would be turned off if I talked about Jesus and I would just be pushing them further and further away.

The only reason those negative comments phased me was because I was so immature in this area. I really didn’t know how to show or talk about my Christian faith on social media and I sure as heck wasn’t nearly as bold or confident in my values.


Growing up, my parents constantly talked to me about tithing, and so one of the main things that Chris and I established early on in our marriage was tithing as a non-negotiable. 

Even when we were broke or so close to declaring bankruptcy, we tithed. And we weren’t always perfect, but it was always a priority. 

Whatever happened, we were going to be faithful. Period. 

And if there’s one thing I want you to take away from this episode, it’s this: tithing is such an incredible business strategy, y’all.

You’re probably familiar with the bible verse that says,

“Test me in this,” says the LORD Almighty, “and see if I will not throw open the floodgates of heaven and pour out so much blessing that there will not be room enough to store it.” (Malachi 3:10)

That is exactly what our experience has been. There have been so many ups and downs and moments when we thought we would not make it. And during those times, He provided the means for us to continue moving forward when there was literally no way out.

I know that the result of our faithfulness and making that covenant with God that it doesn’t matter what we go through — God’s portion should come first because He is the king of the universe. 

In the end, what we earn is not ours, it’s money that we’re stewarding and giving back to God which is already His and is just a symbolic heart posture of acknowledging His endless generosity.

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I tell you — I’ve struggled with how to communicate this to you guys because we live in a world where everything is controversial, contentious, and offensive. 

But there was a point for me where I had to draw a line in the sand and say, “This is what I believe, and this is what God says. And I believe this because this is what God says—and divorcing myself from wanting to be liked, respected, and influenced.”

It was stated in the bible that “you cannot serve two masters”. And it’s interesting how we, as Christians when we come to business or work, think that it’s okay for us to leave Jesus at the door and that it’s okay for us to placate whatever big tech or politics wants us to say or do.

But at the end of the day, we cannot hide forever. There will come a time in your business and journey when you will have to decide and you will have to say and ask yourself,

“Do I want to be liked, praised, promoted, and cheered on by the world?” or,


“Do I want to stand for what God says and trust that He will make a way?”


So I want to challenge and encourage you to bring Jesus into your business, whether that is making sure that you’re tithing to show how you can stretch your faith or sharing more of your faith on your platforms and talking about your moral values.

Because the world is not afraid to scream at our faces about what they believe in. The world has no problem telling us what we should and shouldn’t do and what is socially acceptable and what is not.

So why do we, as Christians, have a problem speaking about what we’re convicted of about our faith, values, and beliefs?

So my hope for you is that you answer God’s calling. I hope that you will sit down in prayer and ask God to show you His will for your life and what your role is in building the kingdom. I hope you feel complete alignment between your business, your calling as an entrepreneur, and your calling as a Christian.

I will end this with a quote I pulled out from Esther’s story for you. This is Mordecai speaking to Esther.

He says,

“For if you remain silent at this time, relief and deliverance for the Jews will arise from another place, but you and your father’s family will perish. And who knows but that you have come to your royal position for such a time as this?”

I hope that this was helpful and you enjoyed it. And I hope that you will rise with courage and boldness in your life and your business.

Would you like me to talk more about inviting Jesus into your business with some more practical strategies? And do you have any questions? I would love to hear in the comments below, on my YouTube, Instagram, Email, or anywhere we chat.

I appreciate you. I love you. Thank you for being here.

And I will see you in the next one. Bye for now. 😘

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