The Best Social Media Content Calendar Tool Every Marketer Needs – CoSchedule

Kimberly Ann Jimenez,
Marketing Strategist & Founder

If you’re an entrepreneur, a leader, or a creator, you’re probably creating a ton of content online to market your products, programs, or services. 

And unless you’ve got some superhuman abilities, you’ve probably struggled with organizing, publishing, and scheduling all of that content at one point or another.

The good news? You’re not alone.

This is actually one of the most common complaints we hear from subscribers, community members, and students inside The Content Calendar System

Not to mention, I’ve been there myself.

A few years back, I was a social media manager, and at one point, I was handling 36 client account in different industries, all at once.

This meant that I need to be meticulously strategic with the planning, production, and scheduling of each content piece to be both effective and consistent (and I didn’t lose my mind in the process).

Enter content calendars and the magic of organizing yourself as an editorial media company would…

In this episode, I’ll breakdown my favorite tool for developing a content calendar that helps you stay consistent, saves you precious hours, and keeps you from wanting to chuck your laptop out the window.

✨ FREE DOWNLOAD: The Ultimate Content Calendar Template

Catch up on our latest posts:

Now that I’m no longer spending my days creating other people’s content, I understand the challenges of riding solo and having to figure out all the things on your own.

From the content, the strategy, planning, organizing, tracking, measuring, and having enough time left over to actually run your business, it’s not easy.

In fact, it’s one of the things that our students inside the Content Calendar System and The Business Lounge continuously come to us for an answer.

That’s why I’m so pumped to share my favorite content calendar tool – CoSchedule, I’ve been using it for years, and it’s my secret weapon to creating a content calendar that saves you loads of time and helps you create more effective marketing.

Let’s dive in:

Before I walk you through how to use Coschedule, let’s check out some of its awesome features:

1. It allows you to plan your content a month in advance. We plan a lot of our content ahead of time; usually, we’re at least one month ahead of schedule, and batching individual content types (think blogs, videos, Facebook content, etc.) in a single content calendar helps us save time with features like Requeue and their WordPress plugin for blogs.

2. You can check all your previous media uploads.

One of the most time-consuming aspects of creating content is creating media assets like photos, videos, and GIFs. CoSchedule lets you easily organize all of your assets in a media library so you can reuse them at a later date (and if you’re smart, you already know handy this can be).

3. It gives you an overall score on your status update, which helps you gauge your posts’ effectiveness and make your message more impactful.

4. CoSchedule also has this nifty feature where it automatically schedules the best posting time for your content if you’d rather leave it up to the algorithm.

5. It has a full calendar view, so you can get an idea of what’s been published and when but if you’d rather look at lists views, they have you covered there too.

6. Set up social media campaigns that help create sequential marketing messages around whatever asset you’re trying to promote (think products, lead magnets, or content).

7. Filter your content calendar view or add as many as you’d like. Since you can host multiple social media accounts inside CoSchedule, the filters help you customize the content you choose to see on your content calendar.

You can filter via social media account, content type, specific profiles, blogs, emails, types, tags, and even content created by specific team members.

8. If you’re into the little things like me, this tool allows you to see what your content will look like in your feed using the Preview Feature.

9. Requeue – have any post you choose scheduled out multiple times throughout the month, the quarter, or the year, automatically, so you’re strategically leveraging your content calendar.

COSCHEDULE TUTORIAL

Now that you have a basic rundown of the features and what to expect, let’s get into the weeds, shall we?

This is CoSchedule and how to leverage it to create a kick-butt content calendar.

SCHEDULING YOUR POSTS

Scheduling a post is super simple, all you have to do is click on the Create button to get started. You’ll see a lot of options, but let’s start with the basic one, click Social Message.

You’ll see another pop-up window where you can create your post. Select what social media profile you’d like to post then you can add text, image, or videos.

Select the date and time you want your content to be posted, and then that’s it, you can set your posts as drafts, scheduled or pending review.

SETTING SOCIAL MEDIA CAMPAIGNS

I love this feature because it gives you the option to think like a true marketer and create sequences of posts that tie a cohesive marketing message together.

I highly recommend using it if you’re running a big promotion or pushing an affiliate product, building awareness for or service, or growing your email list.

In short, social media campaigns help you schedule a series of posts that are related and drive a particular result.

To set up your campaign, click the Create button, select Social Message, and choose Social Campaign. You’ll be redirected to another page where you can enter all the details of your posts and set your campaign in motion.

From here, you’ll need to name your campaign and then click New Project. 

And because we are driving traffic to a specific landing page or lead generation campaign, start with the link, and then I can now create a series of posts that will promote that particular link.

As you schedule each content piece, you’ll see your campaign fill up and your messages scheduled in sequence.

Another good thing about it is you can label your campaigns to differentiate them on your calendar and set them up into drafts before you’re ready to go live.

Did you know that you can set tasks for yourself or assign other members inside the social media campaign? If you have an intern or a team that helps you manage your content, this is super handy. #getyourdelegationon

✨ FREE DOWNLOAD: The Ultimate Content Calendar Template

HOW TO USE REQUE

Boom! So you’ve mastered Social Media Campaigns… what’s next?

Requeue!

This is an awesome feature inside CoSchedule where you can create evergreen content published consistently based on your specific schedule, so you can get more mileage out of the content you’re creating.

CREATE AN EVERGREEN CONTENT BUCKET

Now ReQueue is a feature inside a CoSchedule that allows a content post to be scheduled more than once according to the schedule you set up.

It’s essential to create an evergreen content schedule that allows content to go out more than once. Why do this? Most social media subscribers and followers are not online when posting, and reposting will make more people see it.

When you choose your group type for the ReQueue, you can select either Intelligent or Placeholder. The Intelligent group will fill the gaps in your schedule with messages using your customized ReQueue settings.

The Placeholder group is where you’ll manually block out the times and the frequency for specific messages to go out.

In this example, I’m going to use the intelligent group because that’s what we employ and what I think works the best.

Keep in mind that you only want to do this with evergreen content. This is the type of content that you can post repeatedly. So avoid content that can’t be posted more than once because they look out of place.

When you customize your dates, you can select a start and end date. You can also choose not to choose an end date because you’re reposting evergreen content, after all. 

If you want more customization, you can use a Placeholder group. It allows you to block out times and dates manually, so you have more control.

The next thing you’re going to do is to set up your new ReQueue message. Select the social profile that you want the content to go out to, and select the frequency.

You can tweak the copy if you need to add different graphics or a video clip — anything that will make it your own. Make sure that you’re switching them up and keep things fresh and authentic.

Once you have the post finalized, configure the ReQueue settings, add it to the Evergreen content group, and choose whether you want this message to never expire or expire after sending it five times. Then click Save.

Now you have your first ReQueue messages. As you load on more notes to this particular group, you’re going to have more variety and allow the ReQueue to optimize the times for better sending. This will keep your content feed fresh.

INTEGRATE YOUR CALENDAR

As we go through the calendar, you can see the different posts that are published already. With ReQue, you can set old posts (that you’ve already scheduled) into a recurring message.

All you have to do is click Add to ReQueue and select the group that you want to add it to. Then decide how many times you want to send this message, hit close, and save.

Now, if you go back to the ReQueue settings and select the Evergreen group, you’ll see the post added to the ReQueue options. You can’t change the profile you’ve set the initial message to, but you can always copy the message and re-import it for a different profile as a new ReQueue message.

CALENDAR VIEW

ReQueue automatically shows you what content you should add to your calendar. It suggests the specific times on how many posts you should be adding and to what individual social platforms.

If you only want to see the ReQueue messages that you have, you can click on the calendar view and select the ReQueue filter.

You can also add new messages to the ReQueue directly on the calendar. 

If you want to add messages that you’ve previously scheduled to the ReQueue group, just select the post, configure the Requeue to Evergreen content, figure out when you want the message to expire, and click Save.

CUSTOMIZE REQUEUE SETTINGS

Get the most out of your content by customizing your ReQueue settings. If we go to the evergreen content folder or group that you’ve created, you can select Reuse settings from the top right side.

In the Global Settings, you can pause your ReQueue settings at any point in time. Let’s say there is a new unprecedented worldwide event, and you need to pause all of your ReQueue settings. Just click that, and it’s perfect.

The Intelligent Automation settings are also something that you need to check out. You can click on the individual blocks when you feel your calendar should be filled up with ReQueue messages.

Of course, you always want to make sure that you have the correct time zone as to where you’re located. You can configure your sending goals. You can ascend the frequency to be light all the way up to heavy,  or you can customize this even further if you need to.

So going through individual social networks is also really important. Like you would want your ReQueue settings to apply to only specific social media profiles, you can set that up, which is also very helpful.

OVER TO YOU

So there ya have it!

That’s how my team and I use CoSchedule to create our content calendar and save loads of time in the process. 

And while CoSchedule does not sponsor this post, you’re welcome to try it out via my referral link and get a generous discount in the process (for a limited time).

If you want to dive deeper into more advanced content creation and repurposing strategies, you have to check out The Content Calendar System.

It’s one of our most popular courses where we show you step by step how to layout your content strategy, make sure that you are repurposing your content, strategically and turning longer form pieces of content into dozens of micro-posts with efficient tools. 

I hope to see you inside!

And hey, if this blog was helpful and if you want more tutorials like this one, don’t forget to leave your comment below (I respond personally).

Un Beso, 😘

xx,

Kim

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