The Best Social Media Content Calendar Tool Every Marketer Needs
February 23, 2021
Kimberly Ann Jimenez,
Digital Strategist & Founder
If you’re an entrepreneur, a leader, or a creator, you’re probably creating a ton of content online to market your products, programs, or services.
And unless you’ve got some superhuman abilities, you’ve probably struggled with organizing, publishing, and scheduling all of that content at one point or another.
The good news? You’re not alone.
This is actually one of the most common complaints we hear from subscribers, community members, and students inside The Content Calendar System.
Not to mention, I’ve been there myself.
A few years back, I was a social media manager, and at one point, I was handling 36 client account in different industries, all at once.
This meant that I need to be meticulously strategic with the planning, production, and scheduling of each content piece to be both effective and consistent (and I didn’t lose my mind in the process).
Enter content calendars and the magic of organizing yourself as an editorial media company would…
In this episode, I’ll breakdown my favorite tool for developing a content calendar that helps you stay consistent, saves you precious hours, and keeps you from wanting to chuck your laptop out the window.
Now that I’m no longer spend my days creating other people’s content, I understand the challenges of riding solo and having to figure out all the things on your own.
From the content, the strategy, planning, organizing, tracking, measuring, and having enough time left over to actually run your business, it’s not easy.
That’s why I’m so pumped to share my favorite content calendar tool – CoSchedule, I’ve been using it for years, and it’s my secret weapon to creating a content calendar that saves you loads of time and helps you create more effective marketing.
Let’s dive in:
Before I walk you through how to use Coschedule, let’s check out some of its awesome features:
1. It allows you to plan your content a month in advance. We plan a lot of our content ahead of time; usually, we’re at least one month ahead of schedule, and batching individual content types (think blogs, videos, Facebook content, etc.) in a single content calendar helps us save time with features like Requeue and their WordPress plugin for blogs.
2. You can check all your previous media uploads.
One of the most time-consuming aspects of creating content is creating media assets like photos, videos, and GIFs. CoSchedule lets you easily organize all of your assets in a media library so you can reuse them at a later date (and if you’re smart, you already know handy this can be).
3. It gives you an overall score on your status update, which helps you gauge your posts’ effectiveness and make your message more impactful.
4. CoSchedule also has this nifty feature where it automatically schedules the best posting time for your content if you’d rather leave it up to the algorithm.
5. It has a full calendar view, so you can get an idea of what’s been published and when but if you’d rather look at lists views, they have you covered there too.
6. Set up social media campaigns that help create sequential marketing messages around whatever asset you’re trying to promote (think products, lead magnets, or content).
7. Filter your content calendar view or add as many as you’d like. Since you can host multiple social media accounts inside CoSchedule, the filters help you customize the content you choose to see on your content calendar.
You can filter via social media account, content type, specific profiles, blogs, emails, types, tags, and even content created by specific team members.
8. If you’re into the little things like me, this tool allows you to see what your content will look like in your feed using the Preview Feature.
9. Requeue – have any post you choose scheduled out multiple times throughout the month, the quarter, or the year, automatically, so you’re strategically leveraging your content calendar.
Now that you have a basic rundown of the features and what to expect, let’s get into the weeds, shall we?
This is CoSchedule and how to leverage it to create a kick-butt content calendar.
SCHEDULING YOUR POSTS
Scheduling a post is super simple, all you have to do is click on the Create button to get started. You’ll see a lot of options, but let’s start with the basic one, click Social Message.
You’ll see another pop-up window where you can create your post. Select what social media profile you’d like to post then you can add text, image, or videos.
Select the date and time you want your content to be posted, and then that’s it, you can set your posts as drafts, scheduled or pending review.
SETTING SOCIAL MEDIA CAMPAIGNS
I love this feature because it gives you the option to think like a true marketer and create sequences of posts that tie a cohesive marketing message together.
I highly recommend using it if you’re running a big promotion or pushing an affiliate product, building awareness for or service, or growing your email list.
In short, social media campaigns help you schedule a series of posts that are related and drive a particular result.
To set up your campaign, click the Create button, select Social Message, and choose Social Campaign. You’ll be redirected to another page where you can enter all the details of your posts and set your campaign in motion.
From here, you’ll need to name your campaign and then click New Project.
And because we are driving traffic to a specific landing page or lead generation campaign, start with the link, and then I can now create a series of posts that will promote that particular link.
As you schedule each content piece, you’ll see your campaign fill up and your messages scheduled in sequence.
Another good thing about it is you can label your campaigns to differentiate them on your calendar and set them up into drafts before you’re ready to go live.
Did you know that you can set tasks for yourself or assign other members inside the social media campaign? If you have an intern or a team that helps you manage your content, this is super handy. #getyourdelegationon
HOW TO USE REQUE
Boom! So you’ve mastered Social Media Campaigns… what’s next?
This is an awesome feature inside CoSchedule where you can create evergreen content published consistently based on your specific schedule.
This is especially useful for long-form content you should be promoting after you hit ”publish” but tend to forget.
I’m sure there are loads of golden nuggets hidden in your feed, and if you really want to get the most bang for your content buck, you gotta leave space for evergreen posts in your calendar.
To create a new recurring message, all you have to do is select the profile profiles, add the message as usual.
And then you can go to the Requeue page and select a specific group.
Let’s say that you set up a Requeue for a blog post or a Facebook group, those groups will already have schedules that are predetermined, which is awesome because that way you can control the frequency.
It’s obviously important to control how often you’re going to be sharing quotes versus how, blog posts, videos, and podcasts, etc., and mix and match this evergreen content with your pre-planned posts.
OVER TO YOU
So there ya have it!
That’s how my team and I use CoSchedule to create our content calendar and save loads of time in the process.
And while CoSchedule does not sponsor this post, you’re welcome to try it out via my referral link and get a generous discount in the process (for a limited time).
If you want to dive deeper into more advanced content creation and repurposing strategies, you have to check out The Content Calendar System.
It’s one of our most popular courses where we show you step by step how to layout your content strategy, make sure that you are repurposing your content, strategically and turning longer form pieces of content into dozens of micro-posts with efficient tools.
I hope to see you inside!
And hey, if this blog was helpful and if you want more tutorials like this one, don’t forget to leave your comment below (I respond personally).
Un Beso, 😘
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