7 Simple Ways To
On Your Website
Kimberly Ann Jimenez,
Digital Strategist & Founder
If you’re looking for ways to improve your website conversions and turn more leads into actual sales and customers, this post is for you, friend
We’re going to dive into SEVEN TIPS that you can implement to up-level the conversion rate on your website.
Whether you’re an eCommerce store owner or you sell services or you sell a digital program or product – I got you covered.
7 Simple Ways To Boost Conversions On Your Website
“Don’t find customers for your products, find products for your customers.”
– Seth Godin
This quote by Seth Godin is such an important marketing principle. If you have a rock-solid offer, it has to be dialed in to serve your ideal clients.
You can get away with having a not-so-great conversion optimization on your website if your offer is super legit. However, there’s no amount of conversion optimization hacks and tricks that you can deploy to fix a bad offer.
So let me assume that you’ve already validated your offer, that you’ve gone through the process of making sure that it’s legit and that people want it. Now you’re ready to level up.
The next thing you need to do is…
#1 KNOW YOUR NUMBERS
When it comes to conversion optimization on your website, it’s all about knowing your numbers.
This tip may sound so basic, but in reality, 90% of entrepreneurs that I’ve talked to don’t know their numbers. They have no idea how many people are landing on their website or where they’re coming from.
They don’t know how many of those people are turning into leads and converting into customers and what products are they purchasing. All that data empowers you as an entrepreneur or a small business owner.
Knowing your numbers is even more important If you’re a solopreneur. There are four key aspects that I want you to assess as you’re leveraging simple and free tools like Google Analytics, or even a paid tool like Hotjar.
You need to look at the total number of website visitors you’re attracting every month. Then, you want to see specific individualized data points that help you figure out where your audience is falling off in your sales process.
For example, you’re counting people coming to your homepage from social media, from search engines like Google, and maybe even from paid ads. Then you have a call-to-action on your header that takes them to your sales page.
You want to see how many people are landing on your homepage and then going to your sales page. Then from there, you need to figure out how many are leaving, and how many are turning into paid clients.
Maybe you have extra steps like you’ll take people to a shopping cart after landing on your sales page. You should have individualized numbers for each step. You don’t have to be fancy and crazy about it. Just create a spreadsheet and have clear numbers that you can see.
#2 USE POP-UPS
Some people might be on the fence about this because they don’t want to interrupt the flow or the user experience on their website.
However, the reality is that you can create tasteful pop-ups that will encourage people to become leads without being extremely sales-y or too in-your-face.
The key is to offer them a lead magnet, or a next step, or a bribe, or a freemium that entices them. It should appear on your website repeatedly, and it’ll probably turn into the highest conversion opt-in form on your entire website.
Here are a couple of examples that I think could inspire you.
Soko Glam is an eCommerce store, and they have this pop-up on their website. They sell physical products, and they usually offer discounts. This type of pop-up is one of the easiest that you can create and have it appear on multiple pages on your website that’s related to your lead magnet.
Eventually, you’ll see a pretty remarkable uptick in your conversion rates, as it pertains to moving your website visitors to become actual leads.
You should do this so you can follow up with them through email. Doing so brings them back to your website that helps them build that trust if they’re not ready to buy the first time they land on your site.
Here’s another well-crafted pop-up, and this one comes from CoSchedule. It’s an exit intent pop.
When people leave the blog, this pops up on the screen and says, “Before you go and improve your marketing with 20 plus downloadable templates and resources. Get it now.”
I do advocate for making your lead magnet very specific instead of giving people access to an entire library of resources that might feel vague. Still, for Coschedule, this pop-up probably works well.
It’s all about testing and experimentation, and there are always exceptions to the rule.
JAMES COFFEE CO.
This last example last one comes from James Coffee Co. I’ve used their website as an example many times. I think they have a great website with exciting offers, but I don’t want to steep this as part of your marketing strategy on your website.
It’s a pop up that says, “Let’s stay in touch. Sign up for the early access list.”
The deal is people don’t need more emails in their inbox. So it’s infrequent that you’re going to get a high conversion rate from merely saying, “Hey, join our newsletter. Let’s keep in touch. Let’s communicate.”
The people who will sign up are those who love the brand, or they are already super fans, or they are curious.
However, as a rule of thumb, you want to make your pop-up very specific. Instead of merely assuming that they’re going to want to automatically sign up to your newsletter, you have to give something of value in exchange for someone’s email.
WHAT TOOLS SHOULD I USE FOR MY POP-UPS?
#3 OPTIMIZE YOUR HOMEPAGE’S HEADER
This conversion optimization strategy is such a simple thing, but most people don’t do this. And that is optimizing your header on your homepage. This is prime real estate. It’s where people land first when they get to know you or find you on the internet.
You must be clear about what you do, how you help people, and what you have to offer. Let’s take a look at a couple of examples.
Here’s Neil Patel’s homepage header, and I love it. He’s extremely clear about what he does, and he leads with an offer.
I love how clear he makes his messaging. This strategy isn’t for everyone. I just think that Neil makes things so simple and straight to the point. Plus, he’s leveraging the ability to grab his website visitors’ information, get them excited, get them to take action, and get them engaged with his website.
DOLLAR SHAVE CLUB
Dollar Shave Club is a product-based business, and I love that their header is very clear. Now it’s cool to see a visual representation of their brand through their video, but you don’t have to get very fancy right away. It’s just about having clarity.
From these examples, you can see how you can clarify your offer, or your message, or whatever it is that you want people to take action on. Leverage that space on your homepage to make a massive difference in your conversions, to lead people to where you want them to go.
Most people are playing guessing games. They have like a billion different links, or are taking people in multiple different directions, or they’ve oversimplified their website.
So I want you to experiment with what’s going to convert best for you. This is a great starting point in terms of clarifying your message.
The final example that I have for is from StoryBrand. Again, they have a clear header that’s optimized with a clear message about what’s going on right now in their business, what they want you to take action on, and then it’s fortified with visual imagery.
They have a clear call-to-action too, which is encouraging visitors to watch the video. StoryBrand’s website is a good one to model and get inspiration from.
7 SIMPLE WAYS TO BOOST YOUR CONVERSIONS ON YOUR WEBSITE PART II
#4 CREATE ORGANIC AD SPOTS ON YOUR CONTENT
The next thing that I want you to leverage is creating your ad spots in your content. If you’re an entrepreneur and have products and programs to sell, you should use your content as advertising space.
We do this all the time on our blog, and it’s something that I don’t see creators do. In our blog posts, we include related resources as opt-in opportunities.
We have lead magnets and ad space that promotes our courses and our programs. Sometimes you’ll see this at the end of the post. Other times, you’ll see it within the content piece itself. It’s a great way of getting attention from people who are consuming your content, who feel like they know and trust you and are ready to buy something from you, but they may not know that your product or program exists.
#5 INCLUDE TESTIMONIALS OR REVIEWS
Next step. I want you to leverage testimonials, reviews, case studies – anything that’ll legitimize your brand, products, programs, or services.
One of the ways that you can do this is by having other people write a recommendation about their experience working with you. That is if you’re just getting started, and maybe no one has bought your offer yet.
I had my boss, and a couple of the clients that I worked with (for free) do this for me. When I started to build my portfolio, they wrote me a recommendation and used it on my website.
Years later, after I started working with tons of different clients and customers, our company has serviced over 30,000 people. We have an abundance of client testimonials and case studies.
Be strategic with this. If you’re a product-based company, you want to feature your reviews, right? If you have a service, you want to feature testimonials. It’s the same if you have a product or a program that’s more on the digital side.
Here in Austin, we have Einstein Movers. They implement this strategy super well.
They are, again, very clear on what they do. They’re leveraging social proof, which legitimizes their service even more.
#6 STRENGTHEN YOUR CALL-TO-ACTION
The next step is to re-evaluate your calls to action. Most websites have super generic ones. They simply tell someone to get a quote, or sign up or use basic terms that everybody uses, instead of making it more conversational and action-oriented.
Instead of saying, “Sign Up”, you can say something like, “Send me my free copy of…” Make sure that your CTAs are conversational and attention-grabbing.
#7 NERD OUT
The last strategy is I want you to nerd out! Start split-testing your website pages. Whether it’s your landing page, opt-in page, homepage or sales page – you want to start testing different variations of the same copy. Test a variation of CTAs or a variation of layouts to see what converts the best.
It can do wonders for the number of people who will sign up to your email list. It will do wonders for the number of people who will write a review, book a consultation, or whatever it is that you’re trying to get your website visitors to do.
So don’t skip out on this step. It is more work, yes, but I promise this is worthwhile. This step will help you grow your business and capture more clients. It is, of course, the whole point of having a website, right? It should be your best unpaid salesperson.
OVER TO YOU
I hope that you enjoyed the tips and resources that we’ve laid out in this post.
Hey by the way! I want to hear from you. What kind of products, programs, services are you selling on your website?
I’d love to know because that way we can create more videos like this that will empower you, helping you close more sales from your website traffic.
‘Til the next post!
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